Lattice

MARCH 23, 2016

What all the companies had in common was that they built a platform, created content to put on that platform, and then invested in ad-tech and optimization tools to ensure the right people are engaging with that content. This concept makes sense, because marketers love doing things at scale!

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

MARCH 16, 2016

Getting this information on a regular basis, validating it’s still correct and then making it available in your systems is a Herculean efforts all on its own. Up-to-date data is hard to find: Take technologies being used behind the firewall.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

APRIL 13, 2016

Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. Content that engages prospects with current customers. In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

DECEMBER 1, 2015

Now your MAP is just the starting point, it serves as the hub through which all other data and information flow, but it will no longer be the starting point for most marketing campaigns. Instead, teams will start with content, segmentation or other tools, and utilize their MAP as a backbone to support other activities.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

JANUARY 25, 2016

Here’s an idea: Take all Lattice employees at each office location (we have five) and bring them together in one city to kick-off 2016 with inspirational content, fun events and one hell of a week. And how should the content be presented so that every employee feels great about Lattice when they go home? Ok, back to content.

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100

Lattice

NOVEMBER 10, 2015

Ultimately, predictive marketing extends well beyond the marketing department—information moves both upstream and downstream, providing guidance not only to top-level executives, but also to production, procurement and sales departments, as well as supply chain partners and vendors.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Advertising Agencies 100

Lattice

OCTOBER 9, 2015

We take that information to tag the videos so that we can provide them to the sales team to share with customers and prospects through KnowledgeTree , our sales enablement tool. Video assets are continually the most shared and most viewed content (e.g. For more information, check out our slides below. What does that mean?

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100