DiscoverOrg
JUNE 29, 2017
Let’s take a look at exactly how you can produce better response rates in your marketing activities with account-based marketing (ABM) strategies by leveraging account-based content (ABC). The pitfalls of bad data are numerous: inaccurate contact information, out-of-date job descriptions and titles, and mistaken organizational hierarchies.
DiscoverOrg
JANUARY 22, 2016
Chief Information Security Officers (CISOs) are charged with more responsibility than ever before: Maintaining the enterprise vision, while ensuring technology assets are protected. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. The Roles of CISOs.
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DiscoverOrg
AUGUST 14, 2018
When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Where do you get your industry information? Now, you have all the information you need to target your next wave of future advocates!
DiscoverOrg
AUGUST 14, 2018
When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Where do you get your industry information? Now, you have all the information you need to target your next wave of future advocates!
DiscoverOrg
JANUARY 31, 2019
presidential election and ensuing claims about what information is factual, and what is … “alternative facts.” Deals are closed with accurate information. You also risk damaging your company’s reputation, and yours, by representing yourself as ill-informed and ineffective. Double-checking the context.
DiscoverOrg
FEBRUARY 1, 2019
If you’re doing a cold email outreach, you could expect 1-3% percent of people to actually click through your content, right? But if you’re doing outreach to your existing customer base, and you’re sharing content, you can expect a much higher engagement rate. So let’s talk about the cold example.
DiscoverOrg
OCTOBER 10, 2018
At this point, you already done a great discovery call, so you have a lot of information about this company: How you’re going to be able to help them, and what’s important to them. And then make sure that you understand from them, what information they’re going to need from you in order to move things forward on their side.
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