Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. We simply can’t ask these business units to retire fresh content related to business-critical offerings. Some like to organize content by content type because that’s the way they’ve always done it.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

AUGUST 13, 2020

When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? Then, you might realize your product or service might be attractive to different audiences for different reasons, so you might write content to target that audience differently. This is where content segmentation comes into play.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

JUNE 7, 2017

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. Insensitive Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

MAY 8, 2013

Naturally, if nobody is visiting or posting content, and the platform feels like a virtual desert, something is very wrong. Yes, that’s right: your social platform is not “Facebook for the Enterprise”, but it’s rather the enabler of an efficient internal information marketplace.

Elasticity 80

Elasticity Amazon Wikipedia Ad Exchange 80

Biznology

MAY 31, 2017

That’s why most online “content” is text. But most video content for sales engagement (or any other purpose) is not skim-able. You may need to watch a entire video to find out whether it contains any information you care about. You may need to watch a entire video to find out whether it contains any information you care about.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Biznology

FEBRUARY 19, 2018

Good content marketing educates the customer. What you’ll find instead is straightforward, informative content. Content, in other words, that helps the customer understand. The company version is a content-free jumble of slogans. The post The Wikipedia test for content marketing appeared first on Biznology.

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

AUGUST 27, 2019

Gating content —requiring site visitors to provide their email address or other information before they can access or download the information— is a critical part of the conent marketing equation. In the process, you’ll be setting expectations and it’s critical that your content live up to the expectations you’ve set.

Effectiveness 99

Effectiveness Content Marketing Planning Content 99

Biznology

JULY 25, 2017

Control how your posts, articles, and social shares render the way you want them to; and, then, after the edits, you have the power to “resubmit” your new title, description, and featured image so that anyone who shares your content from them on will be able to see that rendering the way you want to. Learn More. Like this post?

Facebook 175

Facebook Tools Content Marketing Content 175

Biznology

OCTOBER 5, 2011

Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. The introduction of movable type removed much of the limitations around the distribution of that content. Distributing.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

AUGUST 29, 2016

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Is marketing content’s quality intrinsic, or proved in the wild? Like this post?

Marketing Budget 144

Marketing Budget Content Marketing Best Practices Content 144

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

SEPTEMBER 27, 2018

However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy. Indeed, the more focused your content is –– across channels –– the better chance you have of garnering leads and increasing your digital footprint. Strengthen Brand Identity. Improved SEO. Better Timing.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 126

Biznology

JULY 14, 2017

That is, for every website, there will be key goals that the majority of your audience wishes to accomplish, everything from finding your phone number to learning more about a particular product, to reading all information on the site related to a topic. What does this have to do with content marketing? Everything. Like this post?

Content Marketing 116

Content Marketing Content Aggregators Segmentation 116

Biznology

MAY 29, 2017

I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships. But what about content with the product brand directly? Does the content our brand shares actually foster familiarity with an individual beyond purchase based on common interest? Like this post?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Biznology

JUNE 9, 2020

First of all, the importance of digital marketing and regularly published content has never been so obvious. Providing content meant continuing to communicate with your target audience, and everyone needed it. Asking them to share that information will be an asset for your brand, even in case they have something negative to say.

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Biznology

DECEMBER 11, 2015

That doesn’t mean, though, that the only success metric for content marketing is its contribution to successful and profitable sales. Despite the overwhelming focus on sales support, content marketing can contribute to the bottom line without being focused on the top line. Get them the information they want as quickly as possible.

Top of Funnel 80

Top of Funnel Paid Search Agency Marketing & Strategy Marketing Strategy 80

Biznology

JUNE 22, 2016

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Biznology

JANUARY 27, 2017

A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Another side of the argument is the emergence and sophistication of what we now call “branded content.”

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

Biznology

DECEMBER 16, 2016

But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of information to work with. How will you know to promote that content via your most productive channels?

Content Marketing 80

Content Marketing Content Statistics Traffic 80

Biznology

MAY 6, 2019

You get many likes, and people respond well to your content. Quality content – from views to sales. Let’s not forget – CONTENT IS KING. But, at the end of the day, if your content is rubbish – you won’t get anywhere. Meanwhile, with high-quality content, you can gain loyalty. Sure, they like you.

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

SEPTEMBER 29, 2014

Content strategy, or how important content is for any brand, is what all brand people are talking about. Every marketer wants to create content that people will love, share, and talk about it. Content which has information people love to share in order to inform others about something they find important.

Content 80

Content Storytelling Advertising Agencies Paid Search Agency 80

Biznology

JUNE 12, 2014

Novelty and a sparse landscape of competing content in the new medium made everything both more accessible and more worthy of our limited attention. Yes, the pace at which new information is published has increased rapidly, but it has always been a (relative) fire hose of information. Collaborative content. Social media.

Content Marketing 80

Content Marketing Planning Content Advertising Mediums 80

Biznology

DECEMBER 14, 2016

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Why are we going for reach and pushing out content (in many cases other people’s content) just to get the like, share, comment and exposure? Don’t get me wrong.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

JANUARY 26, 2016

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. I took a look through the content marketing posts from the last few months and came up with this lovely collection.

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Biznology

JULY 22, 2016

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. Contact Information. Some companies seem to bury their contact information or hide it behind contact forms. Do not do this. Press Releases.

Press 80

Press Public Relations Content Television marketing 80

Biznology

JANUARY 14, 2016

Here’s my take on what content marketers should be paying attention to in 2016. If your content marketing isn’t working, remember the old definition of insanity: doing the same thing over and over and expecting a different result. This isn’t a content marketing rule, it’s a marketing rule. Understand Your Customer. Own a Niche.

Content Marketing 80

Content Marketing Content Rules Press 80

Biznology

SEPTEMBER 30, 2015

Research Director Peter O’Neill is blunt about describing the current content marketing landscape. But maybe not surprising, given the consistently poor grades buyers have awarded marketers in surveys about content marketing. However, most B2B content marketing I’ve seen focuses on features and comparisons.

Forrester 80

Forrester Content Trade Show Opinions 80

Biznology

AUGUST 10, 2015

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. The study proved how powerful video content marketing is to core marketing objectives. Two of the stats revealed. Two of the stats revealed.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Biznology

NOVEMBER 30, 2016

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content.

Planning 80

Planning Content Marketing API Content 80

Biznology

FEBRUARY 17, 2016

We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips for making that part of your content marketing process easier. Chances are, you’ve got great content at your fingertips. Your Outbox is a Goldmine. Paydirt again!

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Biznology

MARCH 21, 2014

Frequently, we hear our clients worry about how to keep a steady stream of content flowing. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MARCH 21, 2014

Frequently, we hear our clients worry about how to keep a steady stream of content flowing. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MAY 23, 2016

Tools like social media and email marketing make this easier than it’s ever been, assuming you stick to informing and entertaining rather than selling and marketing. The post The real value of engaging your audience in content marketing appeared first on Biznology. Like this post? Sign up for our emails here.

Paid Search Agency 126

Paid Search Agency Content Marketing Buying Cycle Content 126

Biznology

APRIL 23, 2015

Content Overload. We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. As a result we’re into the next inevitable phase of content marketing – content overload. For more insightful information from Bob, go to www.bly.com/reports.

Work Management 80

Work Management Buy Marketing Management Process 80

Biznology

MAY 11, 2015

Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. There’s nothing more basic in content marketing than creating content that is of interest to your audience. Help your audience connect the dots.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

Biznology

MARCH 20, 2015

There are two kinds of metrics in content marketing: process metrics and outcomes metrics. If you did “man on the street” interviews, the top answer you’d get when you asked people to “name a content marketing metric worth tracking” would likely be “web traffic.” While both are important, they differ greatly in how they are important.

Process 80

Process Content Marketing Content Budget Programs 80