B2B Memes

MAY 2, 2012

For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space. The potential rewards are substantial. Lack of enterprise.

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

JUNE 28, 2010

In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. In content marketing, that bias tends to be more transparent. That distinction isn’t always clear.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

SEPTEMBER 26, 2012

If advertisers are denied even basic information about who clicks on their ads, they will have little incentive to continue advertising. And independent content providers, in turn, will have even less revenue to keep them going. Ultimately, audience and advertiser need each other, and will find ways to share their information.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

If advertisers are denied even basic information about who clicks on their ads, they will have little incentive to continue advertising. And independent content providers, in turn, will have even less revenue to keep them going. Ultimately, audience and advertiser need each other, and will find ways to share their information.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

DECEMBER 15, 2011

For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Say “I”

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

OCTOBER 4, 2012

Since then I’ve been thinking a lot about another new model Quartz embodies, this time involving its content. It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 6, 2011

After a flurry of attention last year , we hadn’t heard too much in the interim about the robots that were going to displace humans as content creators. It doesn’t take very long for rewriting new-product press releases to evolve from informative introduction to an industry to stultifying drudgery. They are not going away. As James W.

Startups 100

Startups Press Software Intent 100

B2B Memes

OCTOBER 4, 2012

Since then I’ve been thinking a lot about another new model Quartz embodies, this time involving its content. It commits publishers to a relatively fixed way of presenting information on a rigid production-driven schedule to an arbitrarily defined audience that may or may not want that information.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 19, 2011

Those journalists, he says, must be able to “construct, manipulate, and advance digital distribution of content and information.” The decisions they make can strongly influence your content, and if you don’t know what to ask for and to explain why you’re asking, your content will suffer.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

MAY 15, 2012

Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. If you happen to be attending the event, I hope you’ll drop in to my presentation.

Media 100

Media Social Media Personalization Content 100

B2B Memes

APRIL 2, 2010

He argues that you can’t build and maintain an online business community unless you produce lots of your own content to support it. In the consumer network, there will be enough motivated people to provide content that others can respond to. It’s content. Tags: Social Media content process journalism.

Conversion 100

Conversion B2B Social Networks Communities 100

B2B Memes

SEPTEMBER 22, 2010

Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. My working life is now completely consumed by content marketing. What Would Google Do? , by Jeff Jarvis.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

MARCH 29, 2011

It’s evidently a topic that resonates with all kinds of content creators, not just journalists. The articles and resources Alcorn cites are enormously informative, but almost too much so. Even if it does’t result in a graphic, the exercise of visualizing your information will benefit you. Three Infographic Tips.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

MARCH 25, 2011

Used well, it can give information an appeal and interactivity that even the best prose cannot match. So journalists, content marketers, and writers alike take note: Infographic skills are no longer optional. But the fact that I want to do it reflects the power and beauty of infographics. Click to enlarge. Infographic by SEO Book.

Dwell 100

Dwell Advertising Mediums SEO Consulting 100

B2B Memes

MARCH 11, 2011

My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. I don’t want people who are our fans and follow us to see the same content and decide to only follow/friend one of the media. I show an opinion in my tweets or, as I see it, personality.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

JUNE 22, 2010

Rather, they expect some personal reflection, an unvarnished and informal expression of an idea. Tags: Content Marketing Ethics Social Media blogging Writing. Most people do not expect blogs to be carefully articulated legal documents or corporate position statements.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

DECEMBER 5, 2011

They just want the content. They just want to tell a story, or convey information, or to create works of art out of their words. Most readers aren’t antiquarians and don’t value the physical esthetics of the container. The physical format is not essential.

Amazon 100

Amazon Advertising Mediums Design Activities 100

B2B Memes

SEPTEMBER 9, 2010

Thackray describes its method as combining “the latest technology and good old-fashioned market knowledge” to create a mix of aggregated, curated, and original content, organized by semantic algorithms and overseen by an editor. Similarly, I think they’re wise to match their curated third-party content with original work.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

OCTOBER 19, 2010

But even if this practical objection is sound, the theoretical one—that any involvement by an editor in sales necessarily influences editorial content—is not. In many cases they are the people who see content as just the stuff between the ads.”. Taking advertising orders is one thing, but actively selling is quite another.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

AUGUST 31, 2010

While you might be passionate about analytic philosophy or avant-garde classical music, you should probably avoid titles like “What Wittgenstein Can Teach You about Buyer Personas” or “ Arnold Schoenberg and the Art of Content Marketing.”). The key is not to make a comparison just because it’s weird or surprising.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

JANUARY 26, 2012

This one instead lets you click through to a new panel of information. Most other infographics I see are like huge wall posters that you must enlarge and scan up and down to read easily. Much friendlier. I’ve attempted a bit of research on the genesis of this infographic and how it was built, but have come up empty-handed.

Google 100

Google Tips Research Examples 100

B2B Memes

OCTOBER 19, 2012

In Sarah Lacy’s recent review of Circa , a new iPhone news app, she identifies and critiques three innovations in the way it presents news information. Its content is atomized, aggregated, and personalized. Its news content, all sourced to the original, is entirely aggregated from elsewhere. There is no single right approach.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

DECEMBER 8, 2011

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. New Paltz, NY), said … ” That would be followed all too often by other background information before the key point of the story would be raised. They should do better.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

DECEMBER 2, 2010

As Chip Scanlan defines it in in a superb overview , “The nut graf tells the reader what the writer is up to; it delivers a promise of the story’s content and message. It is designed specifically for an informal approach to writing, one that, like so many blog posts, typically begins with “anecdotal leads that hook the reader.”

Blogger 100

Blogger Design B2B Leads 100

B2B Memes

DECEMBER 12, 2011

One way to achieve it, Walker writes, is to use “hundreds of cameras to capture all the visual information in a scene,” then use a computer to process the results “into a many-layered digital object.” This effect is made possible by capturing far more data than a typical camera.

Distribution 100

Distribution Impressions Course Trends 100