B2B Marketing Traction

DECEMBER 15, 2011

Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Watch and listen on social media.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. People want information when they are ready to buy, not when you want to sell.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 27, 2011

Now more than ever, optimized online content is the key to attracting prospects to your website. Re-purpose the same information into a downloadable eBook or whitepaper, depending on your topic and audience. ( Repurpose the same content into a video. Produce a podcast each month on the same topic as your most popular content.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

MAY 3, 2012

It’s efficient to re-purpose content into your B2B marketing blog. But, there is some content that really doesn’t belong. Your B2B marketing blog is not a place to cut and paste just any existing content, so you can make your per week blog post quota and bump up your SEO performance. Be careful.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

MAY 22, 2012

What information or content would be valuable to them? How do they like to consume that content? Just as with TOFU (top of the funnel – attracting qualified prospects), it is imperative that you know your buyer’s persona. Develop your B2B buyer personas. What can you offer up?

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?” ” and “What?”

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

JUNE 13, 2011

Marketers need to understand their rights – and how to take action – when their online content gets copied. As I’ve followed this topic of online content rights over the years, I’ve found out that there is more you can do. How to Protect Your Blog from Content Thieves by Jean-Baptiste Jung, Cats-Who-Code.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

FEBRUARY 6, 2015

In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. It used to be that all you could do is view the information your contacts chose to share with you. So, now you can see some possibilities for storing contact information on LinkedIn.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

DECEMBER 5, 2014

It’s the quality of the content and user experience that make a difference. At the end of my review, I wanted to view the information about the survey methodology and process. Not every piece of marketing data you find online is valid, and I like to know the source of the information to assess its validity. ” Wrong!

Validation 100

Validation Customer Surveys Email Marketing Contact Marketing 100

B2B Marketing Traction

SEPTEMBER 30, 2013

They provide important information for website visitors, who should be your main audience. Headlines offer a way for visitors to more easily scan and navigate your content. Using numbers in headlines increases visits to and time spent on the page (perhaps because people know exactly how much information they will get?).

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

NOVEMBER 7, 2014

Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. So marketing’s role is extended into the sales cycle with the need to provide intelligence about what potential customers need and relevant content when they need it. Contact New Incite today.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

JUNE 25, 2014

Or, how about a link to a running portal with resources and valuable information? (Or How about some information on how to prevent smart phone theft, which is a growing problem? You can educate and nurture them through value-add content and information and measured communication. Contact New Incite today.

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

MARCH 27, 2012

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

OCTOBER 12, 2012

The idea of a seller owning information that a buyer cannot access, with the power to make the sale happen when they seller wants it, is no longer real. Buyers can now access virtually all the information they need to make an informed decision on what to buy and at what price. Google’s Zero Moment of Truth.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Don’t include any information about location or access information such as entry and exit doors to your facility.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 17, 2013

Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing. Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site. Web Site Projects content optimization SEO website'

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. We provided training on how to re-purpose existing content and knowledge into engaging blog posts. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

MAY 24, 2013

We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms. Research has shown that buyers like it when a company makes their information available on social media. When you have the answer, act on the information you receive.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

DECEMBER 21, 2011

People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. Because if your most important information – e.g. your call to action – isn’t strategically located on your page or screen, you will get less than optimal results from your marketing. Why should you care?

Paid Search Agency 100

Paid Search Agency B2B Marketing Eye-Tracking Advertising Agencies 100

B2B Marketing Traction

JUNE 23, 2014

People are inundated with messages, news and information. Do they spend a lot of time on Facebook and follow your content there? Add value for your customers by sharing informative content on social media. Content marketing helps attract new customers, but it can also be used to educate and engage existing customers.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 2, 2013

Launch a new product or service or informational website on Cyber-Monday and provide a special offer. Email a reminder of some existing key content on your website that can help your customers and prospects. inbound marketing b2b content marketing' Here are six ideas: 1.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

OCTOBER 4, 2011

Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. What you need are the 3 C’s – Content, Connections, and Conversions. You need great content that they can download, comment on or share with friends or colleagues.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

JANUARY 4, 2013

It’s designed to allow people like you and me to share information that we like. In some cases, your content can be shared by hundreds or even thousands. Regardless of the numbers, what is important is whether or not your prospects follow you and are engaged by your content. What are the keys to success in social media?

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

NOVEMBER 27, 2013

The findings included the following: 78% of CMOs believe custom content is important for future marketing. Marketing departments plan to spend $135 billion on online content in 2014. Focus your content. Inbound marketing attracts buyers who have a need via relevant content.

Inbound Marketing 100

Inbound Marketing Lead Ranking Lead Scoring Sales Qualified Leads 100

B2B Marketing Traction

APRIL 28, 2014

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. And, last but certainly not least, identify the most popular content on your website.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? A website update in WordPress might be “easy” if you are the business owner, graphic designer, marketing expert, content writer and web developer who knows SEO as well. Write the content.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

JUNE 6, 2014

Most seem to concur that a good post answers a question or completes a thought or opinion with supporting information and is as long as it needs to be. John Rampton mentioned that John McTigue of Kuno Creative likes to create an outline before he writes a post to make sure that his content doesn’t stray from his main point.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

JANUARY 15, 2013

.” MarketingProfs points out a lack of standards and uncertainty as to how to go about whether or not to create a separate mobile site or make your existing website mobile-friendly are two reasons content marketers are not moving on this issue. use real time data to target content; 2.) use real time data to target content; 2.)

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

APRIL 17, 2015

I provided some information, but they decided to hire a sales person instead of investing in marketing. As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. Post content and updates about what you do. ” Market on LinkedIn.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

DECEMBER 16, 2010

You need to have a presence where your potential and existing customers and clients are and where they are connected to hundreds, maybe thousands others who will see your information as it streams onto their contact’s news feeds. Your information can “go viral” on Facebook. Facebook is free. Think about it.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

MAY 25, 2012

What messaging and content resonates with your audience(s)? Once you have some answers about what social media platforms and what content will produce the best results, create a written plan that describes what you will do, when you will do it (e.g. frequency of content posts, messages), how you will do it (e.g.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

FEBRUARY 23, 2015

Use a table of contents so that people can scan easily. You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. Use bullet lists and bold font to highlight key points. Know what your audience needs and wants.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

APRIL 30, 2014

Analytics help show customer behavior, and combining data from multiple sources can help the CMO unearth information and insights that the customer may not even recognize – they don’t know what they don’t know. Role of the CMO CMO content marketing social media'

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

MARCH 13, 2012

(See my previous post on this, B2B Marketing Content: How Much Should You Give Away? ). I like to see a separate news or media page for this kind of information, but it is acceptable way to post it on the blog as well. What other types of content can you recommend for B2B bloggers? Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 13, 2011

There are two things that copywriting is critical for today – social sharing and content. The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. Content Optimization. This is both science and art.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

APRIL 26, 2013

Now marketing must provide content and information online where their prospective buyers go. According to the article: “Information is tightly held, often because of a lack of trust, competition for promotions or resources, and the silo mentality. Yes, the buying cycle.

CRM 100

CRM Buying Cycle CMO Lead Gen 100