Trending Sources

Informed Customer Understanding Should Guide Marketing

Tony Zambito

For example, one shiny object has been content marketing. For some who have gone “all in” with content marketing, they may just be discovering the constricting of their marketing to such has not been fruitful. While others, were able to achieve significant growth via content marketing – whether by chance or by knowledgeable strategizing. by Anton Scherbik. Choosing Wisely.

Three marketing truths for an information dense world

grow - Practical Marketing Solutions

I recently gave a speech at SXSW about my new book The Content Code and have been asked by a few people if I could re-cap it in a post. Content is the starting line, not the finish line. We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. Now of course everything starts with great content.

A ton of useful information on social media marketing measurement!

grow - Practical Marketing Solutions

The post A ton of useful information on social media marketing measurement! Related Stories The Business Case for Blab: Trust Acceleration 10 Ways to Drive More Social Proof A solution to the content marketing measurement puzzle How to promote your content without being spammy 10 Simple ideas to achieve more content sharing now. But wait … there’s more!!

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Joe Cardillo , who works for design marketplace startup Visually, assisting with key client and partner collaborations, marketing, scaling process/workflow, and creating & presenting education focused webinars and content strategy for brands, agencies, and non-profit / policy organizations.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. C – Create Compelling Content.

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

Over the past few weeks the interweb airwaves have been humming and buzzing with data pointing to the increasing costs of getting your content seen and distributed through an over-crowded web. In a recent Advertising Age article , Facebook reports: “Content that is eligible to be shown in our news feed is increasing at a faster rate than people’s ability to consume it.”

Help 63

A blueprint for succeeding in a world of overwhelming information density

grow - Practical Marketing Solutions

… and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. Clearly more content is not the answer. We need The Content Code. We need The Content Code.

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

As our company continues to grow, we have invested pretty heavily in content marketing. Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. So it’s important that our content continues to contribute business value. 80% Of Our Visitors Take Our Desired Content Path. We can’t get that information with CTA tracking.

URL 67

The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

Hipster: Less likely than other sharers to use email for sharing content. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. YouTube reaches more U.S.

Cable 100

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. C – Create Compelling Content.

How to Use User-Generated Content to Inform Your Content Strategy

Content Standard

Three years since your brand took a leap on this crazy thing called a “content strategy” and started eliciting blog, videos, user-generated content, and other material to cobble together into what would eventually grow into your brand’s platform. Discovering and committing to a new angle on your content formula is hard work. Content Strategy Marketing

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. The most effective data is driven by great content. This can be due to organizational siloes, in which the experts on data gathering and analysis – often found in the marketing operations team – aren’t talking to or collaborating with the experts on content – often located in the content marketing team.

Informing Content Strategy with Buyer Persona Development

Tony Zambito

The chorus appears to be getting louder and louder on content marketing in bloggersphere, digital media, and traditional media.    In this case, should CMO’s be looking at content marketing or content strategy as the first order of business on the agenda?    And view content marketing in what I believe to be more of a tactical perspective. 

Standing out in a world of information density

grow - Practical Marketing Solutions

I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. I think the interviewer, Paarul Chand , did a particularly good job with these questions: In the age of Content Shock , what should communicators keep in mind while creating content that stands out? Where do you think content shock is heading?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. C – Create Compelling Content.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. 1. Using data for real-time content targeting. One particular application of CRM data in the mobile environment is a marketer’s ability to target specific customers with specific content in real time.

B2B Buyers Need Insights, Not Just Information

KEO Marketing

In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content. They’ve got loads of information on which to draw. That’s why you need to go beyond just providing information and start delivering insights. In this case, tactics clearly aren’t the issue – you’re doing everything right on the content creation and promotion side.

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Be Human!

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). Leveraging a successful email campaign can serve as a proof of concept when applying it to a content, social, or link building initiatives. Content Marketing Search Engine Optimization What worked well?

Digital transformation failure recipes: the content and process integration deficit

i-Scoop

Actionable data, information and knowledge are at the very center of the value ecosystem most enterprises claim to seek with digital transformation. As we know, digital transformation is happening everywhere and a large majority of organizations say they are in a digital transformation process. If you look at digital transformation from a technological perspective with […].

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? But in the meantime, here are an additional 20 presentations that are truly inspiring pieces of content. First of all, this presentation presents the information in an awesome way -- through sketchnotes. content creation Well, we can''t get enough. Okay, disclaimer.

Using Customer Data to Inform Your Personalization Strategy

It's All About Revenue

Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content. In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy.

Modeling B2B video content on micro-learning

Biznology

You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Micro-learning strives to achieve a specific “learning outcome”—marketers might call it the “takeaway”—by delivering a bite-sized nugget of learning content. Micro-learning and video content: where is the focus?

Video 80

Why Information Overload Shouldn’t Be a Big Marketing Concern

Content Standard

It’s a torrent of information, but information overload never sets in; I’m totally comfortable navigating through it all. According to the Pew Research Center, the large majority of Americans don’t feel that too much information is an issue for them. Meanwhile, 77 percent liked having so much information. Great content.

In an information-dense world, headlines prevail

grow - Practical Marketing Solutions

With a lot of client work, I have neglected my blog and have been sharing content less on Twitter and G+. Often, I only get to read blogs and share content one or two days a week. We work to build a subscriber list and a fan base, and we hope that our fans will loyally read our content. By Neicole Crepeau, Contibuting {grow} Columnist. I’ve been extremely busy, lately.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.

Best 136

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

The fundamentals of long-form expository content have remained the same for decades, and they’re not likely to change anytime soon. In addition to coming up with a great content strategy and crafting compelling copy for your story, you also have to carefully design how you’re going to deliver your story to your audience. Content-Focused Design. Flexible Navigation.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. A little marketing fun is OK, but make sure that you have a business-like website with credible content about you, your products and services, and your users’ testimonials. For more information, read my previous post about this. ). Make sure your online product content is easy to access.

Mail 43

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Why are we going for reach and pushing out content (in many cases other people’s content) just to get the like, share, comment and exposure? So the information is simply a reminder. Don’t get me wrong.

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy. Identify the influencers who promoted and amplified their content. Spot the Trends.

Spot 45

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Create and source user-generated content fast with simultaneous collaboration.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. According to various statistics on the Internet, we are living in a world where every minute over 200 million items of online content is produced. The amount of content exploding online is staggering.

How the Information Age Has Forever Changed Marketers’ Lives

Content Standard

For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. For all marketers in the information age, today’s technology allows us to test ideas without sacrificing budget, and ultimately gives us a seat at the leadership table. Marketing Marketing Technology

Aging 25

B2B Marketing Strategy: Inform and Educate

Great B2B Marketing

David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy. The title of the article was Educate and Inform Instead of Interrupt and Sell. Rather than act like a relentless promoter for your brand, instead think of yourself as a publisher of useful content. When you unite your brand with strong content such as videos, e-books, white papers and blogs, you’ll greatly enhance your organization’s credibility.

Interesting content marketing trends to watch for in 2017

Biznology

Strategic content marketing is an integral part of successful businesses, both local and globally. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already. A new year is upon us and growth is evident with the many changes in content marketing. SEO still reigns.

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

A few thousand white collar professionals, from salespeople to researchers, use the system to find relevant content and make it available for consumption and distribution. A lot of the buzz about content curation these days focuses on the selection of quality stories or articles, which is very important. Comments (0) Trackbacks (0) Leave a comment Trackback No comments yet.

Intelligent data and information: Big Data and content in action

i-Scoop

Big Data essentially means all data. And there is quite some data nowadays: from customer data and social data to data regarding all possible areas of business, technology, science, customers and beyond. The term Big Data has a technology and processing background in an age where ever larger data sets became available and ever more […

Aging 33

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

Information Kits: Packaging Offer Content for Higher Response

The Point

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. You can expand the appeal of content like these by packaging them into information kits. The following is a recipe for a good information kit. Information on your product or service.

Paper 19