by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid.  Because thanks to books like Content Rules by Ann Handley and CC Chapman , resources like The Content Marketing Institute , and blogs like Junta42 by Joe Pulizzi , content marketing is no longer a coltish teenager. Today, fewer people ask, “How can I get started in content marketing?&# That’s where The Content Grid v2 – the latest Eloqua + JESS3 infographic – enters the picture. MORE >>

The proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for distribution of content, and where consumers had very few options and meager resources for information gathering. We now have a problem of plenty – there is too much information available for consumers but it is scattered across the web in different forms, across social networks, and in different languages. So what exactly is content curation? Curate, don’t spam. MORE >>

Contents |. Personal, anticipated information need. The Information School, University of Washington, Seattle, WA 98195, USA. The role of personal information collections is a well known feature of personal information management. It is suggested that personal information collections are created in anticipation of some future need for that information- personal, anticipated information need , which also underlies the design of formal information systems. Personal information collections. Anticipated information need. MORE >>

As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers.  But while it is extremely important, having a good content strategy isn’t always easy.  Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. MORE >>

Michele Linn shares her counterintuitive thoughts from the other side of the equation (the content-pusher side) on how to attack information overload and make it a win-win for everyone involved. Trim the fat, take pity on their inboxes, and help to ease the case of information overload going around. Nobody can handle the amount of information being produced every day (but you can). What articles on information overload did I miss? Content Management information overload productivity resource management TwitterSo how do we do it all? Focus. MORE >>