Industrial Marketing Today

APRIL 25, 2022

Industrial marketing has become more digital now than in the past. 😊 Manufacturers and engineering companies realize digital industrial marketing or industrial content marketing is more effective for lead generation than traditional. This is only a content summary.

Top of Funnel 135

Top of Funnel Digital Marketing Funnels Marketing & Strategy Marketing Funnels 135

Industrial Marketing Today

MAY 8, 2020

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Read more The post, %Adapting Your Industrial Content Marketing Strategy for COVID-19% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Content Marketing Content 136

Industrial Marketing Today

JUNE 16, 2022

Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world. They come in all shapes and sizes, but they have one thing in common–generate more leads by targeting industrial buyers in North America.

Marketing Websites 154

Marketing Websites Conversion Generation Leads 154

Industrial Marketing Today

AUGUST 20, 2021

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Of course, not all industrial sales take that long. You may want to read my earlier post on the industrial customer journey. The industrial. This is only a content summary. The industrial.

Sales Cycle 180

Sales Cycle Course Marketing & Strategy Marketing 180

Industrial Marketing Today

MAY 25, 2022

Job #1 of industrial marketing for manufacturers is to generate leads. So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months. This is only a content summary. This is only a content summary.

Ad Building 150

Ad Building Validation Marketing Content Marketing 150

Industrial Marketing Today

MAY 17, 2021

Understanding the industrial customer journey is essential to the success of digital marketing with content. Read more The post, %Industrial Customer Journey and the Digital Experience% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Custom Publishing 142

Custom Publishing Impressions Marketing Websites Conversion 142

Industrial Marketing Today

AUGUST 19, 2020

Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. Read more The post, %Industrial Marketing—You Want Coaching With That? Read more The post, %Industrial Marketing—You Want Coaching With That?% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Marketing & Strategy 182

Marketing & Strategy Marketing Marketing Strategy Marketing Websites 182

Industrial Marketing Today

SEPTEMBER 17, 2020

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can been in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute.

Marketing Qualified Leads 149

Marketing Qualified Leads Lead Ranking MQL Lead Generation 149

Industrial Marketing Today

JULY 20, 2023

As an experienced industrial marketer with 35+ years of hands-on experience, I have witnessed first-hand the unique challenges manufacturing marketers face. Manufacturers and industrial companies can achieve their marketing objectives by understanding and overcoming these roadblocks.

Effectiveness 121

Effectiveness Paid Search Agency Marketing Practices 121

Industrial Marketing Today

OCTOBER 7, 2019

Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. This is only a content summary.

Content Marketing 103

Content Marketing Content Differentiation Pricing 103

Industrial Marketing Today

APRIL 14, 2020

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial. This is only a content summary.

Lead Generation 170

Lead Generation Generation Leads Lead 170

Industrial Marketing Today

APRIL 23, 2021

Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. Read more The post, %Why Retrofitting Industrial Website Redesigns Usually Don’t Work% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Marketing Websites 163

Marketing Websites Planning Content Design 163

Industrial Marketing Today

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.

SEO 100

SEO Effectiveness Paid Search Agency Companies 100

Industrial Marketing Today

MARCH 3, 2021

Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. This is only a content summary.

Email Marketing 160

Email Marketing Social Media Marketing Social Marketing 160

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. This is only a content summary.

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

Industrial Marketing Today

NOVEMBER 11, 2020

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Search Marketing 140

Search Marketing Marketing Google Research 140

Industrial Marketing Today

JULY 15, 2020

In my experience, industrial blogging is an underused content marketing tactic for many of these companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. This is only a content summary. This is only a content summary.

Tactics 147

Tactics Relevance Paid Search Agency Marketing Websites 147

Industrial Marketing Today

MAY 20, 2020

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Marketing Websites 184

Marketing Websites Business Marketing Strategy Marketing & Strategy 184

Industrial Marketing Today

OCTOBER 25, 2018

Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Another major concern is that it is too time consuming to create fresh and relevant […] The post Industrial Blogging – An Underutilized Content Marketing Tactic by Achinta Mitra appeared first on Industrial Marketing Today.

Tactics 92

Tactics Content Marketing Content Marketing 92

Industrial Marketing Today

JUNE 22, 2020

Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Marketing Strategy 155

Marketing Strategy Marketing & Strategy Marketing Marketing Websites 155

Industrial Marketing Today

SEPTEMBER 20, 2019

An industrial website redesign is a major undertaking. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.]. It is not something that you should do on a whim or expect to launch a new site in a few weeks.

Marketing Websites 94

Marketing Websites Marketing & Strategy Marketing Strategy Content Marketing 94

Industrial Marketing Today

JUNE 15, 2020

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Read more The post, %Why Industrial Marketing Plans and Strategy Must Go Together% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Planning 150

Planning Marketing Plans Marketing Strategy Marketing & Strategy 150

Industrial Marketing Today

JANUARY 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

ROI 113

ROI Content Marketing Content Paid Search Agency 113

Industrial Marketing Today

AUGUST 14, 2018

When it comes to effective industrial content marketing, you’ve probably heard the phrase, “One-size-fits-all content” just doesn’t cut it. How do you make your content more relevant to time-challenged engineers, deal with the age gap within your target audience, earn their trust and build stronger relationships?

Content Marketing 67

Content Marketing Content Trust Marketing Marketing 67

Industrial Marketing Today

SEPTEMBER 13, 2018

However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. This is only a content summary. Visit my website for more content on industrial marketing.].

Email Marketing 77

Email Marketing Content Marketing Content Paid Search Agency 77

Industrial Marketing Today

MARCH 19, 2019

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated!

Lead Generation 121

Lead Generation Generation Leads Lead 121

Industrial Marketing Today

SEPTEMBER 26, 2019

Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. This is only a content summary. As they say, “?Tis Tis the Season.”

Marketing Budget Creation 102

Marketing Budget Creation Planning Marketing Activities 102

Industrial Marketing Today

MARCH 22, 2018

Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going from point A to point B. This is only a content summary. This is only a content summary.

Sales Qualified Leads 70

Sales Qualified Leads Content Marketing Content Paid Search Agency 70

Industrial Marketing Today

FEBRUARY 20, 2018

Industrial content on websites of most manufacturers and industrial companies tends to be heavy on product specifications. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.].

Content 71

Content Course Design Marketing Websites 71

Industrial Marketing Today

FEBRUARY 27, 2023

Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? Many manufacturers face hurdles when it comes to content marketing, from gaps in knowledge and skillset to challenges with budgets and organizational buy-in.

Content Marketing 154

Content Marketing Content Marketing Buy 154

Industrial Marketing Today

AUGUST 26, 2017

Recently, I had an interesting conversation about industrial content marketing with the President and the Marketing Manager of a manufacturing company. They design and make engineered systems used in the Metalworking and the Pulp & Paper industries. of developing a content marketing strategy.

Product 61

Product Content Marketing Content Paper 61

Industrial Marketing Today

OCTOBER 24, 2016

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales.

Top of Funnel 60

Top of Funnel Content Marketing Content Marketing Funnels 60

Industrial Marketing Today

OCTOBER 12, 2020

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Distribution 181

Distribution Content Marketing Content Paid Search Agency 181

Industrial Marketing Today

JANUARY 11, 2019

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. This is only a content summary. This is only a content summary. Visit my website for more content on industrial marketing.]. Please click on the headline to read the full article.

Buyer Personas 132

Buyer Personas Marketing & Strategy Marketing Report B2B Marketing 132

Industrial Marketing Today

NOVEMBER 20, 2020

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. Read more The post, %Manufacturing Content Marketing—What’s Ahead in 2021% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Content Marketing 182

Content Marketing Content Advertising Benchmark Marketing 182

Industrial Marketing Today

MARCH 29, 2021

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Marketing 184

Content Marketing Content Marketing Marketing Websites 184

Industrial Marketing Today

MARCH 21, 2017

Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. The thinking behind it is that technology will cover up the many holes in their strategy, content and help speed up the process. This is only a content summary.

Content 73

Content Lead Generation Marketing & Strategy Ads 73