Hubspot

SEPTEMBER 15, 2010

The same can be said for inbound marketing. The desire and necessity to join the new way of marketing is there, but the existing processes, tools, and investments can create a daunting barrier to change. G ame plan : The decision has been made, and the transition to inbound marketing is going to happen.now what?

Contingency Planning 28

Contingency Planning Planning Inbound Marketing Wiki 28

Hubspot

MARCH 7, 2012

there are a million ways we inbound marketers keep track of all the things we need to do. Now, how can marketers use this tool? Content Creation: Draft Blog Articles and Ebooks. Save Articles for Reading: What better inspiration for content creation than content consumption?

Organization 28

Organization Wiki Work Management Hubspot 28

Hubspot

JANUARY 11, 2011

Ever feel like you don’t have enough people on your team to meet your inbound marketing goals? Most marketers know this feeling well. The past few years have been a sea of change for marketers: as an industry we have experienced the shift from outbound to inbound marketing. Need more leads? Reverse It.

API 28

API Budget Programs Wiki Paid Search Agency 28

Hubspot

JULY 9, 2012

Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Keep a Company Log: HubSpot uses our internal wiki to post ideas for blog posts. I've always found Delicious and StumbleUpon helpful in finding blog ideas and researching my content.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

APRIL 23, 2012

2) For Content Creation Ideas. Savvy inbound marketers understand how important regular and consistent content creation is to their marketing strategy. After all, marketers are trying to create content that helps solve their audience's problems, and your customer team knows firsthand what those problems are.

Work Management 28

Work Management Marketing Management Service Paid Search Agency 28

Hubspot

SEPTEMBER 8, 2011

Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Aaron is the head of location based marketing at WCG in Austin. The History Channel has partnered with historical locations so that when someone checks in, they're shown History Channel content.

Rules 28

Rules Campaigns Work Management Marketing Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Blog" can also be used as a verb, meaning to maintain or add content to a blog. On the web today, things change fast.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

MARCH 21, 2013

Posting who is attending which events in a public place -- like an internal company newsletter, forum, or wiki -- makes it easier for your sales reps to connect you with prospects they're speaking with that are attending the same events. Imagine someone being able to say, "Oh, you're going to INBOUND? The problem?

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

Hubspot

JUNE 5, 2014

Now that I think about it, I’ve probably spent more time redesigning my website than I’ve spent actually creating blog content for it or promoting it. However, to glean even more insight into why we chose certain redesigns, I simply turned to our company''s wiki. Well, it''s inbound marketing. That message?

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Hubspot

SEPTEMBER 13, 2012

Any online content creator knows: Writing for the web is no easy feat. We've published a brand new Internet Marketing Written Style Guide , meant for helping the modern-day marketer and online content creator figure out just how to write for the web. inbound marketing: Lowercase. wiki: Lowercase.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

SEPTEMBER 21, 2012

Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. So here you go.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

JULY 29, 2014

Ideas to bring up in our next Content Team meeting. For example, I need to check out the backend of HubSpot blog approximately a bagillion times a day to make sure posts are properly scheduled and monitor the performance of recently published content -- and of course, I can never remember the direct URL to enter. Inbound Marketing'

Work Management 28

Work Management Organization Personalization Wiki 28

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. But there''s another part of the inbound marketing methodology where blogging also fits -- and doesn''t get enough credit. 5) Add Blog Content to Workflows.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

MAY 27, 2016

In marketing, we construct our content with our buyer personas in mind. If you need to recreate your dashboard in the future, make it easy on yourself by documenting the process in a Google doc or internal Wiki page. What else do you keep in mind when creating marketing dashboards? 2) Who is the dashboard for?

Lead Ranking 45

Lead Ranking Marketing Qualified Leads Wiki Advertising Benchmark 45

Hubspot

AUGUST 5, 2016

If you’re launching a new product that enters your company into a new space -- potentially a space where your company doesn’t have a ton of authority -- start creating content about that space pre-launch. You’ll want to seed this content for SEO purposes and to establish your company as experts in the market. What did you learn?

Planning 28

Planning Product Tips Buyer Personas 28

Hubspot

JANUARY 30, 2013

Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? Because everyone has a specialty, right?

Work Management 28

Work Management Marketing Management Blogger Guidelines 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

How Do You Make Time For All This Content? Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. as well as a groundbreaking mobile-marketing guide that aired last week from the team at 360i.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

OCTOBER 17, 2012

By the end of the first week, it had become the most-watched HubSpot video ever (surpassing our former hit music video, " You Oughta Know Inbound Marketing ," with 111,000 views accumulated over 3 years' time). In the first day, it had already attracted over 18,000 views. 2) You Stay Focused. 4) Create User Stories.

Startups 28

Startups Planning Work Management Marketing Management 28