SmartBug Media

JUNE 17, 2020

As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Strategic-IC

MARCH 5, 2018

By aligning marketing and sales, and focussing campaigns around personas, statistics show that Inbound Marketing is the way forward in the modern marketing world. However, it is essential to devise a detailed inbound marketing plan to ensure performance, the best lead quality possible and definite ROI.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

Strategic-IC

AUGUST 14, 2019

Inbound has been the go-to tactic for many B2B marketers over the last few years. Working to attract, nurture and convert quality prospects over time, it aligns well with longer sales cycles, positions a brand as a thought leader and creates meaningful customer relationships for reduced churn.

Enterprise Management 83

Enterprise Management Inbound Marketing Cost per Acquisition B2B Marketing 83

Tomorrow People

APRIL 10, 2018

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. How good is your content strategy? The B2B sales cycle has undergone a complete change and the length of the B2B sales cycle is shrinking as prospects engage later after doing their own research.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

The Effective Marketer

FEBRUARY 9, 2012

The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Explainer Posts.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Leading Results Rambings

DECEMBER 7, 2013

Inbound marketing is a discipline, when used correctly, can solve your sales lead shortage, but by itself, it doesn’t solve the lead generation issue. Specifically inbound marketing and what a lead is. Inbound marketing – Hubspot uses the graphic below to define the overall inbound marketing process.

Inbound Marketing 101

Inbound Marketing Lead Generation Sales Qualified Leads Generation 101

KEO Marketing

AUGUST 7, 2017

Generating high quality leads and expanding target accounts in a way that generates more sales ready opportunities is more challenging today than ever. That is why successful businesses are leveraging an integrated approach with both inbound marketing and outbound marketing to generate the best results.

Inbound Marketing 48

Inbound Marketing Practices Best Practices Word of Mouth 48

Strategic-IC

JUNE 4, 2018

What results can you expect from an inbound marketing campaign? We review three inbound case studies as an example of what can be achieved. Why Inbound Marketing? Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Brandpoint

MARCH 19, 2019

More businesses are focusing on content marketing as a crucial component to driving sales. In the 2019 Content Marketing Institute and Marketing Profs B2B report , organizations are increasing their spending on content marketing, with the biggest increase in content creation.

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

PureB2B

JANUARY 3, 2022

Many hands make light work, which is why sales organizations employ a pretty sizable stock of talented people who come together to drive efficiency across the sales cycle. From business development representatives to account executives, everyone does their part to ensure a high-performing, successful sales team.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc. Ardath Albee, CEO of Marketing Interactions, Inc. How well is your content performing for you?

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

InsightSquared

APRIL 23, 2019

Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle.

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

B2B Marketing Traction

JANUARY 19, 2010

What is Inbound Marketing and why is it important to B2B marketers? Why should you consider Inbound Marketing in your 2010 marketing programs? Inbound Marketing Is… …the art of creating inbound marketing interest from your prospects when they have a need or interest in your product or service.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100

Brandpoint

JULY 30, 2019

Fortunately, some companies are beginning to realize there might be serious benefit in supporting their salespeople with more warm leads in something they’re already doing: content marketing. My company has been providing our clients with content marketing tools and services for over 20 years. They won that bet.

Demand Generation Agencies 86

Demand Generation Agencies Best Practices Paid Search Agency Content 86

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. It’s that simple. Now, back to the typewriter. .

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

BOP Design

JULY 20, 2021

If you target the correct buying terms, you will see your sales cycle shorten, objections lessen, and your close rate improve. What used to be “pull marketing” is now typically called “inbound marketing.” Contact us today to talk to our team about a B2B website and content marketing strategy for your business.

Keywords 118

Keywords Intent Buy SEO 118

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Industrial Marketing Today

OCTOBER 21, 2010

If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. How manufacturers are marketing today.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Adobe Experience Cloud Blog

JANUARY 7, 2020

Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer. Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Only B2B

FEBRUARY 16, 2022

B2B marketing has evolved digitally as B2B sales have gone digital in the previous two years. However, B2B marketers are still undecided about whether to spend on outbound or inbound marketing channels. Marketers can be more creative and original by using inbound B2B lead creation tactics.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Hubspot

MAY 16, 2016

We look at what they’re doing to generate and nurture leads, how they’re utilizing their website and other digital (and non-digital) communication channels and how that all aligns with and connects to their sales approach. 3) Content Not Aligned With Buyer’s Journey. Inbound marketing is not a quick fix. 2) Website.

Inbound Marketing 47

Inbound Marketing Work Management Marketing Management Planning 47

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. Nearly three quarters of the content produced by marketers to power campaigns is never used by sales or read by customers.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

ViewPoint

MAY 18, 2016

It works like this: Revenue desired (or required), minus revenue expected from inbound marketing, minus revenue possible from nurturing inbound leads, equals the GAP, or the shortfall that needs to be addressed. I developed this simple formula to illustrate the risks of overdependence on inbound marketing.

Planning 168

Planning Sales Qualified Leads Top of Funnel Paid Search Agency 168

DealSignal

MAY 30, 2023

During a recent conversation about migrating from traditional inbound marketing to an ABM campaign strategy, a colleague noted that the optimal method was a hard cutover, but that this would put a serious hole in his pipeline. Table of Contents [Open] [Close] Hard cutover or gradual migration?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Allocation 52

Webbiquity

FEBRUARY 19, 2019

Personalized email messages are 26% more likely to be opened , personalized content is more likely to lead to a sale, and companies that do this well are more profitable. Yet marketing and sales teams still struggle with personalization. Why should marketing teams be the only groups that can truly engage online?

Paid Search Agency 157

Paid Search Agency Advertising Agencies Sales Cycle B2B Sales 157

Stevens & Tate

NOVEMBER 27, 2020

Additionally, marketers can see not only what channels are working but how their working and how well their websites are being leveraged to generate sales leads. With closed-loop marketing, your website becomes the centralized hub of all of your content and marketing efforts. Closing the Loop: Leads to Sales.

Sales Qualified Leads 59

Sales Qualified Leads Leads Lead Marketing Qualified Leads 59

Hubspot

MARCH 29, 2017

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. Why is Inbound Marketing Important for Manufacturers? There are many ways you can utilize inbound marketing to enhance your overall marketing strategy.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

Adobe Experience Cloud Blog

MARCH 22, 2012

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. How to Build a Better Inbound Marketing Machine.

Inbound Marketing 48

Inbound Marketing Ad Building Marketo Marketing Mix 48

Zoominfo

MARCH 9, 2021

Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. B2B demand generation strategies tend to be one of two kinds: Broad-Reach Marketing: This is an ongoing approach that works on improving the demand generation incrementally. Top of the funnel (TOFU) tactics.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

sagefrog

NOVEMBER 14, 2023

Streamlined Sales Cycles: When you know who calls the shots, you can focus on engaging the right people in the buyer’s journey, thus expediting the sales process. The aim is to accelerate lead generation and yield a quicker ROI while supporting your long-term inbound efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. But can you build enough content and who will come? Build it and they will come.” “Build it and they will come.”

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120