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PR and Inbound Marketing Success Stories

SmartBug Media

Owned media is part of the inbound methodology where you publish content on your website or social media channels. Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Paid media is where you pay or bid for content to appear on other channels.

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5 Inbound Marketing Services Your Agency Should Offer

BenchmarkONE

Inbound marketing is a tactic employed by almost every business that has an online presence. Website strategy is perhaps the most essential inbound marketing service because it serves as the hub for new leads and the gateway for inbound sales efforts. Content Marketing . Press releases .

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Account-Based vs. Inbound Marketing: Head to Head in B2B

Inbox Insight

Account-based marketing and inbound marketing represent two very different approaches to gaining customers. What is account-based marketing (ABM)? Account-based marketing proactively targets potential customers using personal communication and lead-nurturing in a more direct way. What is inbound marketing?

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How a Strong Public Relations (PR) Strategy Can Benefit Your Inbound Marketing Efforts

Stevens & Tate

Inbound marketing focuses heavily on increasing brand awareness and building brand trust. As such, people sometimes confuse inbound marketing strategies with public relations (PR) strategies. The following is a breakdown of the differences between inbound marketing and PR and how they can work together.

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Inbound Marketing 101: Part One – What Is It?

BenchmarkONE

Early in the 21st century, marketers began a new method for finding and connecting with customers: inbound marketing. Inbound marketing turns traditional marketing efforts on its head. By delivering relevant content, you can guide people toward your company where they’ll discover your products and services.

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Marketing Vs PR: What's the Difference?

SmartBug Media

Before starting to discuss the differences between marketing and PR, let’s take a look at how important it is to have an inbound marketing approach when planning your PR strategies. It is about creating and sharing relevant, informative, and engaging content that naturally draws potential customers toward a brand.

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Inbound Marketing for Genomics Companies

SmartBug Media

Given the nascent state of the industry, what are some actionable takeaways for using inbound marketing to grow your audience and turn that audience into customers? Your marketing efforts will naturally flow from your main goal. If your goal is to sell the company, press may be a key tactic. Depth and Type of Content.