41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
It will tell you how many leads were actually closed into paying customers. Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Nimble | Product Marketing Manager. . . More specific, so a bit better.
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