The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Closed Loop Marketing. Content. Dynamic Content.
Creating Internal Buy-In for Inbound Marketing in Higher Education
MARCH 17, 2015
You’re sold and ready to start implementing an inbound strategy for your higher education institution. Change can always cause some anxiety, but being strategic and proactive is your first step towards marketing automation bliss.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 49) Lead.
How to Generate Leads From the Most Popular Pages on Your Website
OCTOBER 14, 2016
Otherwise, you're leaving potentially massive lead and sales numbers on the table. And once you've found that out, what are the best ways to optimize those pages for leads -- and which tools can help? But to figure it out for sure, you'll need to turn to your marketing software.
The B2B Lead Generation-Demand Generation Book “Hall of Fame”
JANUARY 21, 2012
B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation.
The missing topic on b2b digital lead generation: advertising
JANUARY 9, 2012
Marketing has always been about crafting a relevant message and distributing that content via the channels where your target audience spends time learning about his/her industry. The channels have changed over the years; but the basic marketing principles remain. .
Why You Should Consider Inbound BEFORE Your Next Site Redesign
MAY 31, 2013
There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign. Redesigning your site first and then implementing inbound seems like the most logical approach. 2) Content Alignment.
How to Optimize a PDF for Search
NOVEMBER 17, 2011
The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. 6 Steps to Optimize a PDF for Search. When you use Microsoft Word or Adobe Acrobat, crawlers can read and index the content.
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But let's put a stop to this, shall we, marketers? This is the equivalent of throwing leads away.
What Your Sales & Marketing Teams SHOULD Be Talking About
DECEMBER 18, 2012
As marketers, we know how important it is to have strong alignment with our sales teams. We talk a lot about closed-loop marketing -- being able to tie every single lead, customer, and dollar back to the initiative that created it. 1) What Your Marketing Goals Are.
How to Attract New Customers – i?marketing (Part 2)
OCTOBER 21, 2013
marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. All this gives you guideposts for your content creation and marketing plan. Content.
101 Sure-Fire Ways to Make People Hate Your Marketing
FEBRUARY 11, 2013
But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. and probably some leads. 101 Sure-Fire Ways to Make People Hate Your Marketing.
How to Start a Lead Management Program in 9 Easy Steps
MARCH 12, 2012
No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program?
How to Create Marketing Offers That Don't Fall Flat
FEBRUARY 7, 2012
In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready.
12 Reasons Your Business Blog Is Failing
OCTOBER 12, 2011
Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in.
Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI
B2B Lead Blog
JUNE 24, 2011
Tweet If you want leads to convert into sales faster, be sure to check out the webinar replay below. What inbound marketing is and isn’t, and why social media and SEO integration is key to a successful inbound-marketing strategy.
10 Amazing Blogging Insights Your Analytics Can Tell You
JANUARY 13, 2012
If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!). Blog post views can also help you identify other patterns and cues in your blog content.
15 Fluff-Free Ways to Step Up Your Social Media Game
DECEMBER 28, 2011
Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012.
10 Reasons You're Not Hitting Your Leads Goal This Month
DECEMBER 30, 2011
As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). But hey, that's just the life of an inbound marketer.
B2B Lead Generation Using a Business Blog
Industrial Marketing Today
SEPTEMBER 20, 2010
In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. They want better qualified and sales-ready leads. Get Engineers Can Sell white paper now.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. deal; more search competition=a good thing.