The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Closed Loop Marketing. Content.
Creating Internal Buy-In for Inbound Marketing in Higher Education
MARCH 17, 2015
You’re sold and ready to start implementing an inbound strategy for your higher education institution. When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. Solution: Starting small might be the best option.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics? 16) Closed-Loop Marketing.
43 Bright Ideas for Promoting Your Lead Gen Content
OCTOBER 23, 2014
So you just created a piece of content for lead generation -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . What else can we do to get people to notice -- and hopefully convert on -- that new piece of content you created? . Organic Search. Google+.
In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
JUNE 22, 2015
In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. Your content is prepped.
The A-Z Guide to B2B Lead Generation
DECEMBER 5, 2011
I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. All activity of the lead generation process needs to be measured via a robust analytics program. Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. C- Conversion Architecture. What else can G be?
The B2B Lead Generation-Demand Generation Book “Hall of Fame”
JANUARY 21, 2012
Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences. I would look forward to discussion on any books you think should be on my “hall of fame” list. General B2B Marketing & Lead Generation.
Why You Should Consider Inbound BEFORE Your Next Site Redesign
MAY 31, 2013
There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign. Redesigning your site first and then implementing inbound seems like the most logical approach. Why would you want to adopt inbound marketing strategies when your website is “not ready” for the public? It''s inbound gone awry.
The missing topic on b2b digital lead generation: advertising
JANUARY 9, 2012
Marketing has always been about crafting a relevant message and distributing that content via the channels where your target audience spends time learning about his/her industry. The channels have changed over the years; but the basic marketing principles remain. . What if Your Prospect Is Unaware of the Need; or is Not Ready to Search for a Solution? Don’t believe it.
How to Optimize a PDF for Search
NOVEMBER 17, 2011
The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. However, there is plenty of content such as case studies, FAQs, fact sheets, and brochures that aren't very suitable for lead generation and can benefit from being ungated and readily available in organic search.
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. But let's put a stop to this, shall we, marketers? We mean it!
How to Attract New Customers – i?marketing (Part 2)
OCTOBER 21, 2013
marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. All this gives you guideposts for your content creation and marketing plan. Content. When you create content, have in mind the keyword you want this content to be found for.
How to Start a Lead Management Program in 9 Easy Steps
MARCH 12, 2012
No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program? How many leads do you have now? How many new leads currently come in every month? Now what?
What Your Sales & Marketing Teams SHOULD Be Talking About
DECEMBER 18, 2012
As marketers, we know how important it is to have strong alignment with our sales teams. We talk a lot about closed-loop marketing -- being able to tie every single lead, customer, and dollar back to the initiative that created it. In order to set them up for success, it’s critical that you inform your sales team of your marketing team’s goals for that month.
101 Sure-Fire Ways to Make People Hate Your Marketing
FEBRUARY 11, 2013
But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts. and probably some leads. Make your content really vague.
Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI
B2B Lead Blog
JUNE 24, 2011
Tweet If you want leads to convert into sales faster, be sure to check out the webinar replay below. Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group , explains how the strategic integration of SEO and social marketing is helping B2B marketers remarkably accelerate lead capture and conversion. Both are valuable. Costs are easy.
12 Reasons Your Business Blog Is Failing
OCTOBER 12, 2011
Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. WHERE ARE ALL THE LEADS?! In business blogging, actionable content performs better. 3.
How to Create Marketing Offers That Don't Fall Flat
FEBRUARY 7, 2012
In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. What the heck is a marketing offer, and what are the qualities of a good one? Put offers behind lead-capture forms.
10 Amazing Blogging Insights Your Analytics Can Tell You
JANUARY 13, 2012
If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!). With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? What Leads Can Tell You.
B2B Lead Generation Using a Business Blog
Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. How do you drive more traffic?
15 Fluff-Free Ways to Step Up Your Social Media Game
DECEMBER 28, 2011
Marketers are really starting to understand the impact social media can have on their businesses. recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post. Hallelujah!
10 Reasons You're Not Hitting Your Leads Goal This Month
DECEMBER 30, 2011
As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). But hey, that's just the life of an inbound marketer. 10 Reasons You're Failing to Achieve Your Lead Gen Goals. 1. Oh, the horror!
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Alive and Kicking!