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The 45 Inbound Marketing Terms You Should Know [Glossary]


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Closed Loop Marketing. Content.

Creating Internal Buy-In for Inbound Marketing in Higher Education


You’re sold and ready to start implementing an inbound strategy for your higher education institution. When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. Solution: Starting small might be the best option.


The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics? 16) Closed-Loop Marketing.

How to Generate Leads From the Most Popular Pages on Your Website


Otherwise, you're leaving potentially massive lead and sales numbers on the table. And once you've found that out, what are the best ways to optimize those pages for leads -- and which tools can help? But to figure it out for sure, you'll need to turn to your marketing software. How to Generate Leads from the Most Popular Pages on Your Website. Among other things.).

The B2B Lead Generation-Demand Generation Book “Hall of Fame”


Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  General B2B Marketing & Lead Generation.

The missing topic on b2b digital lead generation: advertising


Marketing has always been about crafting a relevant message and distributing that content via the channels where your target audience spends time learning about his/her industry.  The channels have changed over the years; but the basic marketing principles remain. . What if Your Prospect Is Unaware of the Need; or is Not Ready to Search for a Solution? Don’t believe it. 

Why You Should Consider Inbound BEFORE Your Next Site Redesign


There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign. Redesigning your site first and then implementing inbound seems like the most logical approach. Why would you want to adopt inbound marketing strategies when your website is “not ready” for the public? It''s inbound gone awry.

Sites 51

How to Optimize a PDF for Search


The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. However, there is plenty of content such as case studies, FAQs, fact sheets, and brochures that aren't very suitable for lead generation and can benefit from being ungated and readily available in organic search.

FAQ 19

Why Landing Pages Are an Indispensable Part of Marketing


Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. But let's put a stop to this, shall we, marketers? We mean it!

What Your Sales & Marketing Teams SHOULD Be Talking About


As marketers, we know how important it is to have strong alignment with our sales teams. We talk a lot about closed-loop marketing -- being able to tie every single lead, customer, and dollar back to the initiative that created it. In order to set them up for success, it’s critical that you inform your sales team of your marketing team’s goals for that month.

How to Attract New Customers – i?marketing (Part 2)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. All this gives you guideposts for your content creation and marketing plan. Content. When you create content, have in mind the keyword you want this content to be found for.

101 Sure-Fire Ways to Make People Hate Your Marketing


But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts. and probably some leads. Make your content really vague.

How to Start a Lead Management Program in 9 Easy Steps


No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program? How many leads do you have now? How many new leads currently come in every month? Now what?

How to Create Marketing Offers That Don't Fall Flat


In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. What the heck is a marketing offer, and what are the qualities of a good one? Put offers behind lead-capture forms.

12 Reasons Your Business Blog Is Failing


Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. WHERE ARE ALL THE LEADS?! In business blogging, actionable content performs better. 3.

Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI

B2B Lead Blog

Tweet If you want leads to convert into sales faster, be sure to check out the webinar replay below. Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group , explains how the strategic integration of SEO and social marketing is helping B2B marketers remarkably accelerate lead capture and conversion. Both are valuable. Costs are easy.

10 Amazing Blogging Insights Your Analytics Can Tell You


If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!). With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? What Leads Can Tell You.

15 Fluff-Free Ways to Step Up Your Social Media Game


Marketers are really starting to understand the impact social media can have on their businesses. recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post. Hallelujah!

10 Reasons You're Not Hitting Your Leads Goal This Month


As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). But hey, that's just the life of an inbound marketer. 10 Reasons You're Failing to Achieve Your Lead Gen Goals. 1. Oh, the horror!

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. How do you drive more traffic?

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Alive and Kicking!