The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Closed Loop Marketing. Content.
9 Lead Generation Mistakes Marketers Need to Stop Making
OCTOBER 28, 2016
For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. But leads don't grow on trees.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics? 16) Closed-Loop Marketing.
43 Bright Ideas for Promoting Your Lead Gen Content
OCTOBER 23, 2014
So you just created a piece of content for lead generation -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . What else can we do to get people to notice -- and hopefully convert on -- that new piece of content you created? . LinkedIn. Social Media.
Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation. Here’s how I see things.
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. But let's put a stop to this, shall we, marketers? We mean it!
The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
NOVEMBER 12, 2014
Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. Bad Leads. Learn more about lead scoring here. Qualified Lead.
How to Start a Lead Management Program in 9 Easy Steps
MARCH 12, 2012
No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program? How many leads do you have now? How many new leads currently come in every month? Now what?
12 Simple Ways Marketers Can Humanize Their Brand
AUGUST 24, 2012
For the sake of harmony (and the point of this blog post), let's try to remove the political implications from that statement, and consider what it means for us as marketers. Or do you elicit more personal feelings from your leads and customers? Hint: 'About Us' pages are often one of the biggest business babble offenders! 3) Inject a sense of humor into your content. Speak.
17 Silly Missed Lead Generation Opportunities
JANUARY 3, 2012
Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Your lead generation goal will thank you for it.
Everything Marketers Should Know About Secondary CTAs
APRIL 4, 2013
So why not transfer this common knowledge about people''s love for options over to your marketing and give your visitors and prospects some choices, too? While there are quite a few ways in which you can offer variety in your marketing, today we''re going to zone in on one in particular: secondary calls-to-action (CTAs). The following are examples from HubSpot''s own marketing.
The Ultimate Cheat Sheet for Creating Awesome Landing Pages
OCTOBER 28, 2011
Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? Lead-Capture Form: This is the element your landing page simply cannot function without. It's also what converts those visitors into precious little sales leads.
How to Create Marketing Offers That Don't Fall Flat
FEBRUARY 7, 2012
In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. What the heck is a marketing offer, and what are the qualities of a good one? Put offers behind lead-capture forms.
Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI
B2B Lead Blog
JUNE 24, 2011
Tweet If you want leads to convert into sales faster, be sure to check out the webinar replay below. Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group , explains how the strategic integration of SEO and social marketing is helping B2B marketers remarkably accelerate lead capture and conversion. Both are valuable. Costs are easy.
7 Reasons You're Not Generating Leads From Social Media
NOVEMBER 25, 2011
Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads.
9 Ways to Make Your Marketing Analytics Actionable
FEBRUARY 17, 2012
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned. Oh, so you want to be one of those great marketers?
Lead Nurturing for Higher Education: Best Practices
SEPTEMBER 4, 2016
The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. Effective marketing automation tools will work across multiple marketing channels such as email, SMS, social media, and websites. Marketing Strategy
7 Ways to Improve Your Marketing in 60 Seconds or Less
NOVEMBER 2, 2011
We all know it’s not always easy being an inbound marketer – especially a good inbound marketer. The things we do to optimize our landing pages, create killer content, keep track of all our analytics – they take time! Creating CTAs for your offers is one of the most important components of effective lead generation. Share your content.
15 Fluff-Free Ways to Step Up Your Social Media Game
DECEMBER 28, 2011
Marketers are really starting to understand the impact social media can have on their businesses. recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post. Hallelujah!
10 Data Points You Need to Convert More Customers
DECEMBER 16, 2011
There's a dangerous misconception flying around that inbound marketing stops once you generate leads. Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of qualified leads are ready to buy immediately , according to Gleanster Research. It's all about the intelligence.
B2B Lead Generation Using a Business Blog
Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. How do you drive more traffic?
7 Missed Social Media Lead Generation Opportunities
MARCH 3, 2011
In the world of inbound marketing and social media, lots of fluffy terms like engagement and conversation get thrown around. But for marketers social media should be about one thing: leads. If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics. Free Social Media Marketing Kit.
4 Ways to Address Privacy Concerns in Your Marketing
NOVEMBER 4, 2011
And while inbound marketers are taught to be open and engaging on the internet, privacy is still a major issue, especially to your prospects and customers. To keep your marketing on the good side of the privacy line and to uphold your reputation as a credible business that respects people's privacy, here are four ways to address privacy concerns in your marketing. 1.