SnapApp

MARCH 13, 2015

Developing buyer personas is an important step in a successful inbound marketing program – but it’s not just a step. And the best marketers are keeping this in mind – they’re embedding buyer personas in everything they do. What are your buyer personas looking for when they find your content?

Buyer Personas 54

Buyer Personas Top of Funnel Keywords Thought Leadership 54

SnapApp

SEPTEMBER 23, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! . Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Matching Content to Your Buyer Personas. How to Build a Content Team.

Buyer Personas 48

Buyer Personas Ad Building Opinions Inbound Marketing 48

SnapApp

MARCH 29, 2018

Lena has worked in a variety of communications, consulting, and marketing roles in San Francisco, Thailand, New York City, Boston, and Seattle. Her most recent professional path has found her transitioning from the B2B tech space as a Director of Content (at SnapApp) to a Marketing Manager in the gourmet coffee equipment industry. .

B2B Marketing 86

B2B Marketing Work Management B2B Paid Search Agency 86

SnapApp

JULY 26, 2018

The diversity of marketing jobs available speaks to the evolving (and growing!) role marketing as a department in modern businesses — we need to be able to generate leads, improve brand awareness, increase customer retention, build content, optimize websites for search engines, and more. Enter Google Analytics.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

SnapApp

MAY 29, 2015

Building on the best and the brightest educational thought leaders, content experts, and engineers, Compass Learning enhances instructional efficiency and effectiveness with 10 different solutions for 3 separate grade level segments. Compass Learning found value in interactive content to help point prospects in the right direction.

Marketing Management 48

Marketing Management Lead Scoring Lead Ranking Sales Qualified Leads 48

SnapApp

JUNE 11, 2019

Additionally, marketers can use this meeting to share new sales enablement assets, and educate sales reps on how to implement new content into their conversations with leads. Data shows that 65 percent of marketers whose companies have a SLA see higher ROI from their inbound marketing efforts.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Reachforce 59

SnapApp

SEPTEMBER 9, 2016

Success in those areas trickles down to almost every other marketing sphere, from PPC to inbound marketing to conversion optimization. Google Analytics is the widely accepted standard in content measurement tools – and the first thing every demand-gen marketer should master. Content loading.

Demand 48

Demand Marketing Budget Budget Programs Marketing Analytics Tools 48

SnapApp

JANUARY 23, 2018

What makes jumping right into a more detailed answer difficult is the vocabulary used by the digital marketing and B2B space. I specialize in content creation for a B2B marketing SaaS platform to help inform and educate our audience and create multi-channel demand gen campaigns. That’s B2B marketing. . What is content?

Work Management 48

Work Management B2B Marketing Marketing Management B2B 48

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. We’re sure they’ll all be back in contention next year. Here are our big takeaways from three amazing days there: Content Marketing Has Arrived.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

SnapApp

AUGUST 24, 2016

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. Content loading. If you haven’t read that, go check it out.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

SnapApp

OCTOBER 22, 2012

With seemingly personal topics like weddings, interior design, fashion, pets, and humor dominating most feeds, it would appear to be a barren wasteland for relevant and informative content - unless you're in the business of weddings, interior design, fashion, pets or humor. In social media, content may be king, but cuteness is worth a king?s

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . This metric is critical for B2B companies to determine the effectiveness and ROI of your inbound and outbound marketing campaigns. Email list growth.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

FEBRUARY 5, 2019

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%). 17% plan to start using data appending.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

SnapApp

OCTOBER 10, 2019

Over the past several decades marketers have had to employ varied tactics to meet the needs of increasingly tech savvy buyers. Eras of outbound marketing, inbound marketing, and content marketing paved the way for the tactics top marketers are using to connect with today’s buyers. . Inbound Marketing.

Sales Management 82

Sales Management B2B Marketing Banner Ads Sales Qualified Leads 82

SnapApp

JUNE 5, 2018

Marketing teams to stop measuring success by lead volume, and start collaborating more closely with the sales team to ensure they are delivering the right content to generate demand, nurture leads, and enable the sales reps further down the funnel. Marketing can create targeted content to fill gaps at pivotal points in the sales cycle.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

SnapApp

AUGUST 31, 2017

The final report will be released next week at Content Marketing World in Cleveland, Ohio and discussed in greater detail in the upcoming webinar titled “ How Generational Differences Impact B2B Buying Committees “. . Millennials dislike it when marketing is product-heavy, inauthentic, or lazy. Andy Crestodina. Sound familiar?

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

SnapApp

MARCH 2, 2016

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Examples 74

Examples Microsite B2B Lead Ranking 74

SnapApp

JULY 24, 2017

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

SnapApp

MARCH 3, 2016

” Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. Fortunately, a few marketing teams are already a step ahead for us to take a look at. The Mosaic Company.

Examples 54

Examples Microsite B2B Lead Ranking 54

SnapApp

APRIL 13, 2017

Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

FEBRUARY 20, 2014

For any given business objective there are certain kinds of content best suited to achieving the desired result. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you ! One content type will rise to the next round and one will fall. Content loading. .

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they're most proud of. . 30 Women Shaping B2B Tech Marketing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . What's your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

JUNE 27, 2018

Identify the web pages that, upon visit, indicate the person viewing the content is highly likely to be searching for the best product to solve their pain. For instance, it’s better to give higher scores to form fills or lower funnel content views (customer testimonials), than it is for homepage visits or emails opens.

Lead Ranking 91

Lead Ranking Lead Scoring Sales Management Sales Qualified Leads 91

SnapApp

MARCH 20, 2014

After four weeks and 15 intense battles, a champion has been crowned - interactive widget is the ‘2014 SnapApp Content Marketing Madness Champion’. In round one, interactive widget overtook mobile app in convincing fashion, showing that the new wave of marketing was starting to make its mark.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2013

For any given business objective there are certain kinds of content best suited to achieving the desired result. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you! One content type will rise to the next round and one will fall. Content loading.

Top of Funnel 48

Top of Funnel Lead Ranking Content Marketing Lead Scoring 48

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they’re most proud of. 30 Women Shaping B2B Tech Marketing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. A ppcues | Head of Content Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 28, 2016

Acquia’s entry showed how, as a company offering a cloud-based CMS, they use a four-tiered marketing stack (which includes some of their own company tools). . In this marketing stack, you can see how data flows seamlessly between teams and tools who use this information to constantly improve overall marketing efforts. .

Organization 48

Organization Top of Funnel Work Management Marketing Automation Services 48

SnapApp

APRIL 24, 2016

Acquia’s entry showed how, as a company offering a cloud-based CMS, they use a four-tiered marketing stack (which includes some of their own company tools). In this marketing stack, you can see how data flows seamlessly between teams and tools who use this information to constantly improve overall marketing efforts.

Organization 48

Organization Work Management Marketing Automation Services Planning 48

SnapApp

NOVEMBER 8, 2016

You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years. As a result, some of the more traditional marketing mediums and content formats (that don’t resonate with customers) are beginning to fall by the wayside. Why It Works.

Inbound Marketing 54

Inbound Marketing Interactive Marketing Marketing Automation Services Bandwidth 54

SnapApp

MARCH 6, 2013

What marketers should take from this : Considering bloggers often take on the voice of virtual friends, your strategy has a lot to gain from blogger advocacy including added credibility for your content and communications. Inbound marketing costs less than outbound marketing. Create engaging content.

Blogger 48

Blogger Outreach Marketing Strategy Marketing & Strategy 48

SnapApp

JULY 24, 2015

Always focus on educating potential clients with tools like interactive content. Takeaway: Recognize that your content is not the only influencing factor in a buyer’s decision. As a marketer, keep your eye on the big picture, making sure to tune into social channels, especially when negative feedback requires a thoughtful response.

Top of Funnel 48

Top of Funnel B2B Ideal Customer Profiles Digital Marketing Funnels 48

SnapApp

MARCH 23, 2016

If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. . Assess their interests and hone in on content that would help them achieve their goals. Content that resonates with readers makes them nod their heads and say, “Yes!”

Email Marketing 48

Email Marketing Paid Search Agency Top of Funnel Lead Scoring 48

SnapApp

MARCH 17, 2016

If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. Assess their interests and hone in on content that would help them achieve their goals. "Content that resonates with readers makes them nod their heads and say, “Yes!

Email Marketing 48

Email Marketing Paid Search Agency Top of Funnel Lead Scoring 48

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Frequency (Do they consistently publish great content?). Email Marketing. Video Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

APRIL 30, 2019

No matter what they’re planning in 2019, it’s clear that marketers have made good use of both strategies in the past. Almost every marketer we surveyed has at least one ebook on their company’s or clients’ websites, and some have many more. Ebooks have become a mainstay content type for capturing leads.

Lead Ranking 120

Lead Ranking Peer-to-peer Lead Scoring Opt-out 120

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Joe Pulizzi.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 16, 2015

Before we know it, the ball will drop in Times Square, and we’ll head into another adventure as marketers, with a new year and a new focus. As 2015 has rolled by, content marketing trends have come and gone, leaving a new set of priorities emerging on the horizon. A microsite is a content hub separate from a company’s URL.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48