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NOVEMBER 4, 2010 B2B Marketing: Where does the Funnel begin?
In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data. Tweet This! Share this on LinkedIn. Digg this!
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NOVEMBER 1, 2010 4Cs of B2B Marketing: Campaign, Customer, Channel, Content
When I originally had the idea to write this post, I decided to focus on our new marketing automation platform release and how the menu system had changed. soon realized that the real story was not product-specific, but the underlying reason for the change; To align a menu system with how business-leaders today think about online marketing and sales. Tweet This! Digg this!
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SEPTEMBER 13, 2011 Increase prospect & lead capture rates. create an "Engagement Zone"
Organizations are employing a variety of digital sales and marketing tools, channels, content and practices to generate awareness and traffic to their web assets. Create an "Engagement Zone" and solve many of the limitations of today's digital marketing. Customer Acquisition Inbound Marketing Lead Capture Lead Generation Lead Management Lead Nurturing LoopFuse Marketing Marketing Automation Sales Thought LeadershipThe percentage of that traffic converted to contacts, prospects, leads and actual business is woeful. Why is that, and what can we do?
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NOVEMBER 4, 2011 4 Lead Assignment Tips for Salesforce.com + LoopFuse
If you have an abundance of leads from your inbound marketing system, then qualification becomes a challenge. Here are some things to ensure your strategy for Lead Assignment from your marketing automation system provide a strong process for revenue generation: Multiple call to action items. Marketing automation is powerful for nurturing and readying Leads at the right time.
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SEPTEMBER 13, 2010 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Follow LeadSloth on Twitter for the most up-to-date events announced in the marketing automation space: @leadsloth Customer Experience Matrix : Managed by David Raab, this blog’s focus is mostly centered around industry news within marketing automation and complementary spaces like web analytics, email marketing, and SEO.
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OCTOBER 25, 2010 Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
The coming release focuses on adding rich Social Monitoring, Inbound Marketing, and Search Engine Marketing functionality to the already lengthy set of Marketing Automation features found in OneView. Inbound and Search Engine Marketing Real-Time analytics on referring websites, search engines, and keywords used to find your website. LoopFuse ,Inc.
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LOOPFUSE The Value in Free Marketing Automation
| TUESDAY, JULY 6, 2010
The Value in Free Marketing
Automation July 6th, 2010 by Roy Russo End the Status Quo in Marketing
Automation Last week marked a dramatic turning-point for us at LoopFuse and the general Marketing
Automation sector, with the unveiling of our Free Marketing
Automation offering, FreeView. The release of FreeView and a new low-cost, zero-risk pricing model , marks an almost year’s-worth of work in planning and infrastructure investment geared to accelerate the adoption of Marketing
Automation. So allow me to rain on the price-gouging parade. Forever. MORE >>
LOOPFUSE LoopFuse OneView 3.27 Released!
| SATURDAY, AUGUST 28, 2010
Enhanced usability and testing capabilities makes it easier than ever for you to test your email content
rendering as you are working on it. Changes in this Release: New Email Campaign Wizard: Our new Email Builder Wizard enables marketers
creators to send and launch email campaigns quickly and easily with a 5-step process. As of this release, LoopFuse OneView will use the latest contact information to personalize email content
. LoopFuse OneView 3.27 Released! Live Testing: No need to use a “Test List anymore for your email campaign testing. MORE >>
LOOPFUSE 5 Things to Think about Before Hitting the Send Button « Loopfuse.
| TUESDAY, SEPTEMBER 21, 2010
With a freemium offering of our product, the volume of inbound
leads we receive has increased substantially making it more important to nurture these prospects through email marketing
. In addition, there are prospects that we reach out to through email marketing
to help educate them on marketing
automation and the benefits of utilizing such a tool. Did I create content
that is relevant to my target audience? The personalization feature in our email marketing
tool is pretty powerful. Because once that button has been pressed – there is no going back. MORE >>
LOOPFUSE Taking Your Website to the Next Level « Loopfuse Marketing.
| WEDNESDAY, OCTOBER 27, 2010
Sales & Marketing
Best Practices: Taking Your Website to the Next Level October 27th, 2010 by Sean Dwyer As I mentioned in a previous blog post , we will be sharing Sales & Marketing
best practices via the Loopfuse Exchange. Today’s topic is: Taking Your Website to the Next Level , and here is an excerpt from the article: Overview Your website is one of your most important marketing
Management Systems 4. It attracts, educates and informs customers, business partners, investors and other potential stakeholders in your business. Forms 5. MORE >>
LOOPFUSE Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth.
| TUESDAY, SEPTEMBER 14, 2010
Know Thy Customer September 14th, 2010 by Marcus Tewksbury For a while now we’ve all heard plenty about how the emerging trend in marketing
is moving towards “content marketing
or the creation of custom pieces aimed at generating a relevant engagement at a specific point of time. What I’ve found lacking in the discourse, however, is a real pragmatic approach to leveraging this for marketing
purposes. It is, however, possible to apply a methodology for content
creation that will consistently outperform traditional approaches. LoopFuse ,Inc. MORE >>
- Lead Nurturing Campaigns For New Site Visitors LOOPFUSE | FRIDAY, MARCH 4, 2011
- Why APIs Matter LOOPFUSE | WEDNESDAY, JULY 14, 2010
- Getting to Know You. Digitally (Online Research) LOOPFUSE | THURSDAY, OCTOBER 7, 2010
- Are you ready to lead? LOOPFUSE | MONDAY, JULY 19, 2010
- Nurturing your prospects with automated leadflows LOOPFUSE | FRIDAY, AUGUST 13, 2010
- First and Only Marketing Automation Solution with Inbound Marketing LOOPFUSE | WEDNESDAY, NOVEMBER 3, 2010
- Inbound Marketing Channels LOOPFUSE | TUESDAY, NOVEMBER 30, 2010
- Webinar: Launching your first email campaign and viewing analytics LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
- Tracking the Effectiveness of your Banner Ads « Loopfuse Marketing. LOOPFUSE | TUESDAY, AUGUST 3, 2010
- Q&A with Laura Ramos – Part 3: Implementation & Keys to Success LOOPFUSE | TUESDAY, APRIL 13, 2010
- Oracle acquires a million lines of code LOOPFUSE | WEDNESDAY, MAY 26, 2010
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