The Value in Free Marketing Automation July 6th, 2010 by Roy Russo End the Status Quo in Marketing Automation Last week marked a dramatic turning-point for us at LoopFuse and the general Marketing Automation sector, with the unveiling of our Free Marketing Automation offering, FreeView. The release of FreeView and a new low-cost, zero-risk pricing model , marks an almost year’s-worth of work in  planning and infrastructure investment geared to accelerate the adoption of Marketing Automation. So allow me to rain on the price-gouging parade. Forever. MORE >>

Enhanced usability and testing capabilities makes it easier than ever for you to test your email content rendering as you are working on it. Changes in this Release: New Email Campaign Wizard: Our new Email Builder Wizard enables marketers and content creators to send and launch email campaigns quickly and easily with a 5-step process. As of this release, LoopFuse OneView will use the latest contact information to personalize email content. LoopFuse OneView 3.27 Released! Live Testing: No need to use a “Test List&# anymore for your email campaign testing. MORE >>

With a freemium offering of our product, the volume of inbound leads we receive has increased substantially making it more important to nurture these prospects through email marketing. In addition, there are prospects that we reach out to through email marketing to help educate them on marketing automation and the benefits of utilizing such a tool. Did I create content that is relevant to my target audience? The personalization feature in our email marketing tool is pretty powerful. Because once that button has been pressed – there is no going back. MORE >>

Sales & Marketing Best Practices: Taking Your Website to the Next Level October 27th, 2010 by Sean Dwyer As I mentioned in a previous blog post , we will be sharing Sales & Marketing best practices via the Loopfuse Exchange.  Today’s topic is:  Taking Your Website to the Next Level , and here is an excerpt from the article: Overview Your website is one of your most important marketing assets. Content Management Systems 4.  It attracts, educates and informs customers, business partners, investors and other potential stakeholders in your business. Forms 5.  MORE >>

Know Thy Customer September 14th, 2010 by Marcus Tewksbury For a while now we’ve all heard plenty about how the emerging trend in marketing is moving towards “content marketing&# or the creation of custom pieces aimed at generating a relevant engagement at a specific point of time. What I’ve found lacking in the discourse, however, is a real pragmatic approach to leveraging this for marketing purposes.  It is, however, possible to apply a methodology for content creation that will consistently outperform traditional approaches. LoopFuse ,Inc. MORE >>