Latest B2B Marketing Trends From SiriusDecisions Summit 09
Anything Goes Marketing
MAY 17, 2009
Develop Once, Run Anywhere [DORA] megheuer : # sds09 "Cajoling and good citizenship did not work" to drive use of run-once-use-everywhere programs; Centralized org structure did megheuer : # sds09 By 2015, dominant marketing model will be an architecture of plays and tactics in an integrated, multi-dimensional approach megheuer : # sds09 Attendees (..)
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