• HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Content, Inbound Marketing] Confessions of a Google Spammer
    Before I became an inbound marketer, I once made $50,000 a month spamming Google. Content is king?!? Links are the only content you need. To the real marketing world, I was an outcast. Those few days in London, however, opened my eyes to how the fledgling world of inbound marketing saw black hats.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Content, Inbound Marketing] The 6 Month Website Redesign Framework
    But inbound marketers can’t have that attitude. Because so much of inbound marketing occurs on your website, a website redesign has to focus on more than just the site’s style. That’s going to take a little longer than just slapping some content on a site page. Content Audit. Write Content. Month 1.
  • BIZNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Content, Inbound Marketing] The dirty little secret some SEO companies don’t want you to know
    Can you trust the content that was created by your SEO company? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? This content included guest posts, blog posts, and site content. Are you sure?
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Content, Inbound Marketing] Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
    It's your online profile, your connections, the content you're choosing to relay online, your personal website, and examples of previous work that show hiring managers you're an awesome fit. We created an inbound marketing career kit t o help out those of you interested in a career in inbound marketing.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Content, Inbound Marketing] Don’t make it so difficult to get directly in touch with you
    In a world where everyone’s obsessed with SEO and inbound marketing, it all comes down the the “ last mile ,” so to speak. My former business partner complains about never getting any gigs from his website or as the result of inbound marketing or SEO. What I’m On About. The other half is sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Content, Inbound Marketing] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Content, Inbound Marketing] A Practical Guide to Building a Killer Content Strategy
    No matter what each business day or week brings, there's one thing on every inbound marketer's to-do list: creating new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Content, Inbound Marketing] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    Ah yes, in Las Vegas, at ONE: Teradata Marketing Festival, which is Teradata's conference for users of its marketing applications. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. HubSpot’s main user conference is the INBOUND show in September.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Content, Inbound Marketing] 33 Inspiring B2B digital marketing case studies
    If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Is it harder or are we not looking hard enough? million.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Content, Inbound Marketing] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. There's a whole other aspect of the debate that marketers need to consider. They need to ensure readers can find their content in a manner consistent with the way they use Facebook.". Users are in control.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Content, Inbound Marketing] Search isn’t about search anymore, it’s about social
    Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Content, Inbound Marketing] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    And with the buzz came many important questions for marketers. Are publishers and marketers making a mistake leveraging Instant Articles? They understand that a great content consumption experience is critical to their users staying engaged on their platform. What This Means for Marketers and Publishers. Maybe.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Content, Inbound Marketing] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Looking for more benchmark data to influence your marketing plans?
  • MARKETING ACTION  |  MONDAY, MAY 18, 2015
    [Content, Inbound Marketing] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    These types of lengthy cycles can result in big deals with even bigger payoffs, but they can also create huge headaches for marketing teams. Sounds like a job for marketing automation. We can use the real time reporting, dashboards, and metrics to deliver the right content to the right target.” Selling Enterprise Software.
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Content, Inbound Marketing] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    To read more content like this, subscribe to Agency Post. They seem genuinely excited about the idea of investing in inbound, but a few people on the client-side are hesitant. You can’t force a culture, and that's ultimately what inbound is: a culture shift for companies. Inbound is about transparency, education, and listening.
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Content, Inbound Marketing] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. Outbound is the New Inbound. For the last five years or so, inbound marketing and demand generation have been virtually synonymous.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Content, Inbound Marketing] 4 Marketing Roadblocks to Customer Obsession
    B2B marketing used to be a simpler proposition—conduct market research, agree on a creative and compelling message, and execute campaigns around that message. Successful marketers know that telling a compelling story is paramount to their strategy. Late-onset marketing ADHD. Limited access to our “characters”.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Content, Inbound Marketing] How HubSpot COS Differs from a Traditional CMS
    Companies looking to merge their website and marketing efforts need a Content Management System (CMS). HubSpot's COS encompasses every component of digital marketing including: Websites. Email Marketing. Smart Content : Along with smart CTAs, Hubspot allows you to have customized content for individual visitors.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 14, 2015
    [Content, Inbound Marketing] How to Use a Lead Generation Item on Facebook
    Billions of people use social media, which means if it’s not a part of your inbound marketing strategy you’re losing out! years ago every business had to have a website to appear professional. […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Content, Inbound Marketing] 6 Data-Backed Lessons for Content Marketers in Europe
    Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. To get ahead and stand out, the key is knowing where in your content strategy to invest.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] 5 Ways to Measure the Success of Your Blog Posts
    The point of blogging is to create content that is as effective as possible at driving leads and conversions. One of the main benefits of getting blog subscribers is that when you publish a post your subscribers are notified, which means you can stay fresh in their minds just by creating new content. Inbound Links. Subscribers.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] How To Measure the Success of Your Blog Posts
    The point of blogging is to create content that is as effective as possible at driving leads and conversions. One of the main benefits of getting blog subscribers is that when you publish a post your subscribers are notified, which means you can stay fresh in their minds just by creating new content. Inbound Links. Subscribers.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    At its annual Marketing Nation Summit event last month, Marketo announced a total of 16 award categories and sub-categories which recognized customers and partners who have succeeded with the product and taken their companies to the next level. Keep in mind which content will be relevant to the company within the following year.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] 10 Resources to Help You Teach Inbound Marketing
    The way people buy has changed, so the way businesses market themselves has also needed to change. There are so many marketing strategies, tools, and tactics out there, and you need to assess them all and then learn them yourself so you can knowledgably educate your students. Qualitative Marketing Researchers and Professors.
  • LEADERSHIP  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever
    Consumers are seeing and hearing more and more marketing messages pinned on the banner of corporate social responsibility and environment-friendly initiatives. From a marketer’s standpoint, however, the impetus to drive change has to increase significantly. ” Stop Marketing TO People…Start Marketing WITH People.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] 6 Evergreen Marketing Best Practices: Setting Roots for Steady Growth
    As marketers, we’re almost always digging for the next big thing to sprout up, but what about what’s already right in front of us? What about the tried and true marketing best practices that have only improved over time? Essentially, this all boils down to marketers walking the walk of the talk they’re talking over all.
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Content, Inbound Marketing] Banner Ads – How And Why
    Online display advertising is a common form of internet marketing and can be very effective when done correctly. Rich media is enhanced media that utilizes a combination of text, audio, still images, animation, video, and interactivity content for active participation from the recipient of the ad. What To Consider? Evaluation.
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Content, Inbound Marketing] A Quick Guide To Facebook Marketing
    The algorithm that Facebook uses irritates me because it’s constantly changing (much like Google’s) and Facebook is powered by marketing, so of course paid adverts take the preference. It stops users being filled with product based posts rather than something more resourceful, but as a marketer I don’t like it.
  • CMO ESSENTIALS  |  MONDAY, MAY 11, 2015
    [Content, Inbound Marketing] What Matters to You in a Marketing Publication? [Poll]
    On CMO Essentials, we talk a lot about customer-centric marketing , but as a reader, you are our customer. What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella. Change Agents in Marketing: A Conversation between Michael Brenner & Maribeth Ross ( Part 1 & Part 2 ). Brand & Content
  • SYNECORE  |  MONDAY, MAY 11, 2015
    [Content, Inbound Marketing] Decrease Churn By Improving Your Customer Retention
    After all, in inbound marketing, repeat customers and brand evangelists are critical to a healthy sales cycle and the ability to generate new leads. One way of proving your worth to current customers is by creating content that reflects expertise in your business. It takes take time and finesse to build trust with prospects.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Content, Inbound Marketing] Marketing in 2015: Not for the Faint of Heart
    Ever feel like no matter how many blog posts you read, tweets you scan or white papers you download (that you intended to read) - you still feel like you can’t keep up with the changing marketing landscape? In this complex story-distribution world, your prospect gets hit with about 3,000 marketing messages a day , says Seth Godin.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Content, Inbound Marketing] 7 Speakers You Won't Want to Miss at #INBOUND15
    This coming September, marketers of all types, backgrounds, and levels will descend upon Boston for HubSpot's annual INBOUND conference with the hopes of returning home with some new marketing expertise that'll help them grow their businesses and become better at their jobs. Using Analytics to Create Content".
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Content, Inbound Marketing] Demand Generation Benchmarks & Trends: Software Marketer Edition
    The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. Marketers, immersed within their organizations, frequently lack access to industry data. For one, there may be a coincidence in how marketers were selected for the survey’s sample. Tweet This Stat ). Final Thoughts.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 6, 2015
    [Content, Inbound Marketing] Twitter And Business
    Content marketing is vital in this day and age as social media has really taken over most other ways of marketing. Create Amazing Content. Creating amazing content is vital for businesses on Twitter as it needs to be eyecatching. To learn more about creating amazing content please read my other blog here. .
  • LEADERSHIP  |  WEDNESDAY, MAY 6, 2015
    [Content, Inbound Marketing] Ways to Make Your B2B Lead Generation Evergreen
    What if your B2B lead generation, product marketing and launches could replicate some of that magic of self-renewal? The importance of having a sound lead generation process and continuously refining it to adapt to the changing marketing landscape and buyers’ behavioural trends cannot be emphasized enough. What can we learn from them?
  • HUBSPOT  |  TUESDAY, MAY 5, 2015
    [Content, Inbound Marketing] Ready, Set, Register: The Agenda for INBOUND 2015 Is Out
    The HubSpot events team has had a light version of the INBOUND agenda up on the website for some time now, but I'm very pleased to share that as of today, that light version got some meat on its bones. Ideas & Experiences : Higher level, forward-thinking content about inbound marketing and sales trends. Can't miss it.
  • B2B LEAD BLOG  |  MONDAY, MAY 4, 2015
    [Content, Inbound Marketing] Is Content Marketing Still Effective for Online Lead Generation?
    For the past few years, the buzzword in online lead generation was content marketing. Marketers have blogged about, wrote articles about, developed whitepapers on, and created videos on how to use optimized content to create an inbound marketing engine. Is content marketing […].
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Content, Inbound Marketing] 5 Blogging Tips To Get More Leads
    While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity. Write Good Content. Crafting solid content takes time and research. If you do that, you can stay in-tune with your audience and add more value to your content. Calls-To-Action.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Content, Inbound Marketing] Using Inbound Marketing to Promote Your Next Conference
    Here’s a handy dandy two-step process that leverages inbound marketing best practices to help you raise the profile of your next conference. Video is one of the most effective forms of content marketing because it allows you to communicate some personality to your audience. If you build it, they will come. Event Image.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Content, Inbound Marketing] 8 Email Workflow Tips for the College Admissions Process
    One of the key elements of inbound marketing is the use of automated workflows because they allow you to better engage leads through a set of targeted emails, while saving time by automating the process. Workflows are also a great way to promote content up front without having to do one-off emails every week. General awareness?
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Content, Inbound Marketing] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. There's simply no place for inbound marketing. And sure, marketing within the finance industry can be challenging. Download your free copy of The Little Book of Inbound for Finance Marketers here. Right?
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Content, Inbound Marketing] 10 Incredible Inbound Marketing Statistics
    Today’s consumers have different expectations, which is why brands are changing the way they market. Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. Still not convinced? The Cold Hard Facts.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Content, Inbound Marketing] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    It’s very easy for social media marketers to get caught up in the latest "in" thing. However, social media is only an effective inbound marketing tactic if you're doing the right things in the right places. Using a tool like Buzzsumo , you can see which networks your competitor’s content is getting shared on. Snapchat!
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Content, Inbound Marketing] 9 Highly Reputable Resources for Compelling Marketing Stats
    If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Using accurate data in your original content is powerful way to communicate that you’ve done your research. search engine exclusively for inbound marketing and consumer statistics? Count me in.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Content, Inbound Marketing] Not Getting What You Want From Blogging? Ask These 11 Questions
    Looking for insight to guide her own headline strategy, Shoor used a script to analyze over 100 blog posts to determine what type of content works best. To combat the amount of content being created each day, marketers must find a way to differentiate their message from the pile of existing articles. You did it. What’s next?”
  • HUBSPOT  |  SUNDAY, APRIL 26, 2015
    [Content, Inbound Marketing] How to Build Inbound Links the White Hat Way
    To read more content like this, subscribe to Agency Post. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.). If you are going to use this strategy with newsworthy content, it is important to use a mixture of the brand name and URL as the anchor text. What is Link Building?
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Content, Inbound Marketing] Interesting Infographics: The Story Behind Influencer Marketing
    It doesn’t pull the same punch it used to, as people have grown weary of being marketed to and have become guarded about an industry they see as being disingenuous or even outright deceptive. According to an infographic by TheShelf.com , that’s one reason that influencer marketing has been on the rise in recent years.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Content, Inbound Marketing] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? The reality is, you can still have professional, educational or even highly technical content that still incorporates a fun, caring or engaging tone. Inbound marketing also ties in with speaking your audience’s language.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Content, Inbound Marketing] Inbound Marketing Basics: How to Attract More Customers
    Recently we hosted a webinar on inbound marketing for Asia-Pacific marketers that generated so much interest and so many questions that we didn’t have time to answer them all. Read on, and discover the essential steps for putting inbound marketing campaigns to work for you. 1. How does inbound marketing work?
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Content, Inbound Marketing] 6 Cool Company Blogs Everyone Will Enjoy Reading
    When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. My closet is proof that their marketing works. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. The result?
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Content, Inbound Marketing] The Critical Role of Sales Development in Inbound Marketing
    Create compelling content (consistently). Share and promote the content. Sure, that scenario may be a little bit overstated, but isn’t this story the fundamental promise of inbound marketing? There’s a chasm that exists between sales and marketing. Here’s the truth about inbound leads: they’re not ready to buy.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Content, Inbound Marketing] 10 Ways to Reach Customers Who Don’t Know They Need You
    So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience, and thus making more money. successful example of this is with Old Spice’s marketing efforts. Exclusive content. Inbound MarketingEvent planner, lawyer, daycare owner, tow truck driver.
  • HUBSPOT  |  FRIDAY, APRIL 17, 2015
    [Content, Inbound Marketing] These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]
    Lead generation is a major component of inbound marketing. It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company. Which landing page mistakes should marketers avoid?
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Content, Inbound Marketing] Interesting Infographics: The 8 Most Effective Types Of Content
    We’ve all heard the expression “content is king”, and it’s never been truer than it is today. Content marketing is hot with leading brands, and for good reason. As this infographic shows, 48% of  marketing professionals say that their content marketing budgets are increasing; only 8% are seeing smaller budgets.
  • SYNECORE  |  THURSDAY, APRIL 16, 2015
    [Content, Inbound Marketing] 4 Types of Content Essential to Driving Leads
    In the world of inbound marketing, content is king. If you run a business, you know that when it comes to marketing, things have changed dramatically. Even if you’ve invested time and effort in creating a new website, it won’t generate leads on its own—it needs content. Create Dynamic Content. Blogs. eBooks.
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 16, 2015
    [Content, Inbound Marketing] Electoral dysfunction: Why the party marketing machines aren’t working
    Campaign managers have you heard about this thing called inbound marketing ? You need to find ways to reach out and engage the apathetic and the undecided with content that’s altogether more real, helpful and compelling. Another bad day for marketing. Content marketing By all accounts - no. What’s the story?
  • SYNECORE  |  TUESDAY, APRIL 14, 2015
    [Content, Inbound Marketing] Wistia or Youtube?
    Video is becoming an increasingly important inbound marketing tool. In some senses, it’s the most interactive advertising method available to inbound marketers right now. With any inbound marketing tool, there are choices. It’s powerful because it’s a way to share your brand’s story with your customers.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Content, Inbound Marketing] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    Takeaways for Marketers. By establishing authority in the field, you''ll give visitors more of a reason to trust the content behind the form, making them more likely to convert. It said, “HubSpot is an inbound marketing software platform that has helped over 12,000 companies attract visitors, convert leads, and and close customers.”
  • LEADERSHIP  |  FRIDAY, APRIL 10, 2015
    [Content, Inbound Marketing] Interesting Infographics: Biggest Drivers of Increased Data Marketing
    Data-driven marketing may sound like the latest buzzword, but it’s a lot more than that. In fact, data-driven marketing has become the default marketing method as technology and consumer trends accelerate in that direction. Digital Marketing Inbound Marketing Infographics Big Data home infographic marketing
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Content, Inbound Marketing] Why Long-Tail Keywords?
    As an inbound marketer, your main goal is to get found by the customer. Not only that, keywords must be combined with relevant and personalized content to create the perfect inbound marketing storm that results in leads and sales for your business. You must approach the inbound process from a holistic perspective.
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Content, Inbound Marketing] How Content Personalization Fits into Inbound Methodology
    Given the rapid evolution of the industry, the definition of inbound marketing seems to be constantly changing. Although competition is on the rise, there’s never been a better time for marketers or aspiring marketers to carve out a niche by creating their own inbound marketing strategies. Review.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 8, 2015
    [Content, Inbound Marketing] Get More Email Subscribers: Run a Social Media Contest
    According to the Email Marketing Industry Census 2014, revenue from email is up 28% […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices.
  • KEO MARKETING  |  TUESDAY, APRIL 7, 2015
    [Content, Inbound Marketing] KEO Marketing Featured in Most Recent Issue of TechConnect Magazine
    KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. Sheila Kloefkorn, CEO of KEO Marketing, wrote an article for TechConnect called Tools for Talent: Repurpose marketing tactics to attract top tech pros.
  • SYNECORE  |  TUESDAY, APRIL 7, 2015
    [Content, Inbound Marketing] Personalizing Content with HubSpot COS
    HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. Then, you have to decide which type of smart content you want to create.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Content, Inbound Marketing] 5 Reasons Why Your Web Design RFP Is All Wrong (and Why It’s Hurting Your Business)
    If you spec everything from the content management system (CMS) down to the server requirements, your agency may not have any room to offer other recommendations, so they might not even bother. These days all websites should be built to support an inbound marketing strategy. So it’s finally time. but where to start? Web Design
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Content, Inbound Marketing] Want to Learn Marketing Analytics? Start With These 9 Great Resources
    There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. I''ve been interested in data and analytics for a long, long time.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Content, Inbound Marketing] The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
    My marketing consulting company, Brand Builder Solutions , is a very strong advocate of all things inbound marketing. Here''s what I had in mind: First, I wanted to give my company''s website a makeover -- so that instead of promoting all things inbound marketing, we were strongly advising against it. Very funny.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Content, Inbound Marketing] The Anatomy of an Optimized Web Page [Infographic]
    Plus, you''ll see greater returns on the content you publish across your marketing channels. Inbound Marketing Lead Generation Design Daily Optimizing your web pages shouldn''t just be a task on your to-do list. It should be an overarching strategy -- something you think about and test and tweak every single day.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Content, Inbound Marketing] 4 Ways Healthcare Marketers Should Utilize Social Media
    Social media is no longer a marketing afterthought for companies and organizations. Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Interested in learning more about how social media fits in with your marketing efforts? Why is this? Social Media
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Content, Inbound Marketing] Why You Might Already Be in Ecommerce
    The HubSpot servers load the images, videos and content faster than most self-hosted ecommerce solutions. 3) Personalization. For any content to convert it must have context. The smartest marketers and brands are focusing on the lifetime value of customers. What Type of Products Can You Sell? Ecommerce
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Content, Inbound Marketing] Making Cents of Inbound Marketing: An Interview With HubSpot's CFO
    What do they really think about marketing? What’s the best way to get buy-in on a new marketing program? How do they decide how much budget marketing gets? Over the past few months, I''ve been working on a kit on how to prove the value of inbound to your executive team. But it doesn’t have to be that way.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Content, Inbound Marketing] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    If you''re a frequent reader of this blog, you''ve probably heard of "inbound marketing" by now. But have you heard of the next big thing -- "midbound marketing"? hadn''t either until I was emailing with Pete Emerson , Senior Web Designer & Developer at New Breed Marketing, one of our partner agencies. Try it.
  • VIRALLY BLOG  |  TUESDAY, MARCH 31, 2015
    [Content, Inbound Marketing] Is The Force Against You?
    appeared first on Content Marketing, Virally Blog. CONTENT MARKETING A/B Testing attract business content convert digital marketing eCommerce engaging Fluency fonts force friction inbound inbound marketing marketing psychology traffic trust virally web Trust. Fluency.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Content, Inbound Marketing] How to Diagnose Your Funnel to Create Predictable Growth
    The benefit of tracking your go-to-market efforts in such a manner is that you can diagnose problems often before they have a negative impact on your revenue results. The 8 Conditions of a Marketing & Sales Funnel. There are three underlying causes for this problem: The content is not resonating with prospects.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Content, Inbound Marketing] A Handy Little Guide to Creating Visual Content for Social Media [Infographic]
    According to the 2014 State of Inbound Marketing , 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014. Posting visual content is one of the most important things you can do to improve your social media strategy. You''re not alone.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Content, Inbound Marketing] Should You Attend That Event? 9 Questions to Help You Find Out
    Return on Investment: A term marketers are all too familiar with. How is their marketing grade compared to yours? As an inbound marketer, you''re always trying to figure out what piece of content to create next. Schedule external content (emails, blog posts, social posts) to send while you''re gone. or not?
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Content, Inbound Marketing] 4 Ways to Delight Visitors With Your 404 Error Page
    To read more content like this, subscribe to Agency Post. Inbound Marketing Web Design Pop Culture Daily This post originally appeared on Agency Post. We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. Ideally, we’d want our sites locked tight and linked right.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Content, Inbound Marketing] 15 Examples of Great Mobile Website Design
    What''s more, marketers are gearing up for a big change Google plans to make to their algorithm starting on April 21, 2015. Google wrote in their official blog that they will be " expanding our use of mobile-friendliness as a ranking signal," and their update should have a significant effect on marketers. or not. That''s it. 14) SAP.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Content, Inbound Marketing] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. It’s impossible to work in marketing without hearing grievances like this one over and over. It’s content. If you’re serious about inbound marketing, quality content is a must-have , not a nice-to-have.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Content, Inbound Marketing] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM. His interests include all things related to inbound marketing, growth hacking, and USC Trojans Football.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Content, Inbound Marketing] 6 Reasons Why Marketers Should Bet on Podcasting
    It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast. Really busy.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Content, Inbound Marketing] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    Marketing is an attractive career, whether you decided on it in college or you’re been drawn to it from another vocation. The reality is, there are many different avenues you can take in the marketing industry and you have to find the specific path that is right for you. The era of Don Draper marketing is extinct.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Content, Inbound Marketing] The Anatomy of a Successful Facebook Post
    Occasional promotions and offers are expected and effective, but you need to balance getting with giving by offering useful content to your audience and being mindful about building a sense of community. The post below from HubSpot is an example of offering valuable educational content to your audience. Drive traffic to your website?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Content, Inbound Marketing] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). Is rich narrative possible in structured content?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Content, Inbound Marketing] Why We Acquired Rekindle
    Below I’ve taken the time to share some of my thoughts on why we made this specific acquisition and how we view acquisitions like these as part of our commitment to rapid growth and transforming the marketing and sales landscape. 1) Make the RIGHT connections. Inbound Marketing But how?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Content, Inbound Marketing] How to Produce an Internet Radio Show
    There are lots of ways to generate and publish content for your inbound marketing efforts. It can be frustrating at times to try to cut through the noise with this much content being published. So how can this be used as a marketing tool for your organization? Marketing Director and Product Manager. Concept.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Content, Inbound Marketing] Posting Video Content Online: 5 Essential Considerations
    Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. What is the objective of the video and how does this feed into my content marketing strategy? How will I use inbound marketing channels to promote my video?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Content, Inbound Marketing] Starting a New Job? 8 Tips for Having a Great First Day
    There''s no better way to learn about a company''s marketing than to consume it. All of this information gathering will give you context for the marketing strategy you''re about to be a part of. So you should also run a Marketing Grader report for a quick snapshot of how the company''s marketing is doing. Congrats!
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Content, Inbound Marketing] 10 Simple Web Copywriting Tips for Increasing Conversions
    Most marketers can identify poor web copy when they see it. Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action—it feels purposeless—and that’s just bad marketing. Web copy is often the difference between visitors and leads, and leads and customers. 10) Revise and optimize.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Content, Inbound Marketing] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    In this post, I''ll share with you a list of growth hackers who write the best content about growth hacking on the web. promise that reading content written by these folks will give you the most value for your time. Before becoming "chief sumo" at AppSumo, Noah worked at Mint as a marketing director and Facebook as a product manager.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Content, Inbound Marketing] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    According to Marketing Automation Trends Report 2014 from Pepper Global, B2B marketers indicate that the most important benefit of marketing automation is the ability to generate more and better leads. Questions to ask at this stage include: How many content consumers became known visitors? Capture Metrics.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Content, Inbound Marketing] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Content, Inbound Marketing] 3 Neuroscience Findings That'll Make You a Better Marketer
    Marketers are constantly trying to grab the attention of their audience in new and innovative ways. Think of what this means for us marketers whose very livelihoods -- not to mention egos -- depend on whether or not people read, view or engage with our content. What Marketers Can Do. What Marketers Can Do.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Content, Inbound Marketing] 14 Ways to Increase Your Clickthrough Rate on Twitter
    Link clicks are the low-hanging fruit of Twitter, and they''re your strongest chance of gaining views and shares for your content. Here''s an example they used of ambiguous tweet copy: Get a sneak peek backstage on how @HubSpot does inbound marketing: [link] pic.twitter.com/9Z6acPm4OL — HubSpot (@HubSpot). Tweeting is easy.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Content, Inbound Marketing] 4 Steps To Align Your Sales Approach With Inbound Marketing
    Are you generating leads with modern, inbound marketing but trying to sell to them with traditional sales tactics? It’s affecting marketing as well. Rather than interrupting prospects with unwanted, irritating outbound messages that can be increasingly tuned out, marketers are turning to inbound marketing.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Content, Inbound Marketing] How Inbound Marketing Can Boost Enrollment for Daycares
    If you’re a child care owner, director, or start-up who’s tired of struggling to find new ways to fill the enrollment for your daycare, then inbound marketing might be the golden ticket you’ve been looking for. Recommended marketing tactics: Blogging topics such as “Benefits of a daycare vs staying at home.”. Inbound Marketing
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Content, Inbound Marketing] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    In this final article, we’ll show you how to tackle synchronizing content and channels. Because the buying journey serves as the frame of reference and context for all the content we produce. Content is the new Holy Grail. Guru Joe Pulizzi encourages us to create “epic content.”  Weave it all Together. Summary.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Content, Inbound Marketing] Creating Internal Buy-In for Inbound Marketing in Higher Education
    You’re sold and ready to start implementing an inbound strategy for your higher education institution. When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Content, Inbound Marketing] How to Ace Your New Job in the First 100 Days [Free Ebook]
    To help you figure out make a splash at your new job, you should check out our new ebook: The First 100 Days: How to Succeed in Your New Marketing Job. This guide includes a step-by-step 100-day plan, templates to help you hit your goals, and career tips from professional marketers. Brian Lavery , Head of EMEA SMB Marketing at Twitter.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Content, Inbound Marketing] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    As savvy marketers, it''s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- w e know that the content we''re creating will attract and generate qualified leads that will turn into customers. They might say, "Sure, you can do inbound. Talk About Assets.
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