• HUBSPOT  |  WEDNESDAY, MARCH 22, 2017
    [Content, Inbound Marketing] 4 Ways to Use Audio in B2B Marketing
    Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content. According to the 2016 Edison Research Infinite Dial report, despite our content consumption becoming increasingly digital, we still love sound and sound alone. 4 Ways to Use Audio in B2B Marketing.
  • KEO MARKETING  |  TUESDAY, MARCH 21, 2017
    [Content, Inbound Marketing] Local Female Tech Leaders to Discuss Strategies for Success In Male-Dominated Industries
    Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn. Sheila Kloefkorn, CEO of B2B marketing agency KEO Marketing, will be moderating the panel. About KEO Marketing. Some of the world’s largest technology brands have depended on KEO Marketing for marketing that delivers tangible and substantial results.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Content, Inbound Marketing] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    Put it next to the word "marketing," and it makes a lot of people ask, "Huh?". But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. What Is Guerrilla Marketing? Types of Guerrilla Marketing. Roots of Warfare.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Content, Inbound Marketing] The Best 2017 Networking Events for Marketers
    Some draw people from around the globe and provide content that makes the journey worthwhile. Whether you're a content marketer looking to enhance what you're creating, or want to learn SEO on a borderline-obsessive level, there's an event out there for you. 15 Networking Events for Marketers in 2017. 13) INBOUND.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Content, Inbound Marketing] Good Bots vs. Bad Bots: How to Tell the Difference
    These bots search the web for content that’s potentially been plagiarized. Think: Illegal uploads, copying someone else’s work without proper attribution, or other improper use of proprietary content. One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network. Is it helpful, or harmful?
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Content, Inbound Marketing] The 17 Best Photo Editing Tools
    Images add color, visual appeal, and life to online content. SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. And pictures really draw us in when they are optimized, modified, and combined with other content. ” — Marketing Insider Group. PCMag.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Content, Inbound Marketing] Why Your Business Needs Outbound Lead Generation
    This is why inbound marketing strategies are so effective. Since the use of inbound marketing has flourished, a lot of marketers have been taking outbound marketing tactics out of the equation. But contrary to what many believe, outbound marketing is not dead. Attracts a New Market. Simple.
  • HUBSPOT  |  TUESDAY, MARCH 7, 2017
    [Content, Inbound Marketing] How ADHD Gave This Tech Founder a Creative Advantage
    I think that the way Peter describes ADD as " fast brain" is perfectly suited to the world of marketing, i.e. having multiple clients; multiple marketing platforms; an array of immediate challenges and decisions; a mass of data and a cohort comprised of other fast thinkers. Peter Shankman Discusses ADHD & Marketing.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Content, Inbound Marketing] The Beginner's Guide to Small Business Marketing Online
    Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. The Core Elements of Small Business Marketing. What is blogging?
  • JUNTA 42  |  SATURDAY, MARCH 4, 2017
    [Content, Inbound Marketing] This Week in Content Marketing: Fake News Creates Huge Opportunity for Branded Content
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Download this week’s PNR This Old Marketing podcast. Open enrollment for the new semester of Content Marketing University started March 1. 4. This Old Marketing example of the week (53:47). robert_rose.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Content, Inbound Marketing] Marketing Research to Bookmark for Your Next Blog Post
    If you create any kind of content as part of your role, your arguments should be well-supported with data. It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks. For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. 1) Nielsen.
  • THE POINT  |  TUESDAY, FEBRUARY 28, 2017
    [Content, Inbound Marketing] The Demise of the White Paper is Greatly Exaggerated
    If you can say anything about marketers, it’s that we love obituaries. Inbound Marketing? Outside the rarified air of marketing punditry, however – i.e. in the land of marketing practitioners – all three of these concepts are still alive and well. Yes, we love to declare things dead. The MQL? Lead Funnels?
  • PUREB2B  |  MONDAY, FEBRUARY 27, 2017
    [Content, Inbound Marketing] Do Prospects Still Appreciate Downloadable Content?
    Without data, content marketing can feel a bit like a high-stakes game of roulette. Because of the large scope of information required to put together a whitepaper, or any report/guide that tries to break down a complex issue, not every company feels compelled to include these downloadables in their content lineup. EBooks.
  • NUSPARK  |  FRIDAY, FEBRUARY 24, 2017
    [Content, Inbound Marketing] How to Create Content for a Winning Account-Based Marketing Strategy
    You’ve finally honed your content strategy for inbound marketing. But now a new strategy is on your doorstep — account-based marketing — and you have to create content to fulfill the vision. The Forces Behind the Rise of Account-Based Marketing. As a result, account-based marketing has entered the scene.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Inbound Marketing] The New Era of Phone Marketing in Professional Services
    Sometimes market research can reveal real surprises. Over 1,100 firms with combined revenues of over $200 billion participated in Hinge’s second annual study of marketing and growth for professional services firms. Participants were asked about a variety of topics including financial performance, strategy and marketing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Content, Inbound Marketing] How to Build a Growth-Minded Design Process at Your Agency
    Non-essential elements, features, or content are omitted. A More Grounded Approach for Marketing and Sales. Strategic planning, market research, and conversion rate optimization are among the components of GDD that marketing and sales people will embrace right from the start. Marketing Agency
  • BULLDOG SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Inbound Marketing] Integrated: Modern Marketing’s Latest Buzzword
    In the realm of business marketing, there are many words and phrases that are so overused that their meanings have become obscured. So exactly what does integrated marketing mean? If you’re a content marketer, your answer would probably suggest an outside-looking-in view. Inbound MarketingWho are they?
  • BULLDOG SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Inbound Marketing] Integrated: Modern Marketing’s Latest Buzzword
    In the realm of business marketing, there are many words and phrases that are so overused that their meanings have become obscured. So exactly what does integrated marketing mean? If you’re a content marketer, your answer would probably suggest an outside-looking-in view. Inbound MarketingWho are they?
  • BIZIBLE  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Inbound Marketing] A Complete Guide To The Buyer Journey
    The buyer journey is often described in terms of content needs or customer needs. While these are important, there lacks a clear description of the buyer journey in terms of the goals and role of the marketer. In this post we explain how marketers can fully succeed at converting prospects at every stage of the buyer journey.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Inbound Marketing] KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter
    Local Marketing Expert to Help Guide Phoenix’s Only Association Devoted Exclusively to B2B Marketing Professionals. Kloefkorn is founder and president of KEO Marketing. The complete 2017/2018 board member roster of BMA Phoenix includes: Sheila Kloefkorn, President, KEO Marketing Inc. About KEO Marketing. KEO News
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Content, Inbound Marketing] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    February 21, 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced it is a local sponsor for the Human Rights Campaign (HRC) Arizona’s upcoming Annual Gala. About KEO Marketing. Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz., A VIP Reception begins at 5:00 p.m.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Content, Inbound Marketing] 9 Marketing Books to Read Before Q1 Ends
    Simply put, marketers comprise an impressively busy population. Even better, there's a veritable plethora of books available on marketing, specifically, and some of them can be quite influential. Well, you're in luck -- here at HubSpot, we've got an entire team of marketers to make recommendations. Source: Jonah Berger.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Content, Inbound Marketing] Apply Yourself: 28 Marketing Awards Worth Going For
    That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards. This U.K.-based
  • KEO MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Content, Inbound Marketing] Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”
    KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. This Lunch & Learn event is targeted to B2B marketers and technology company leaders responsible for business strategy, sales, marketing and revenue generation. About KEO Marketing. PHOENIX, Ariz., to 1:00 p.m. KEO New
  • BIZIBLE  |  MONDAY, FEBRUARY 13, 2017
    [Content, Inbound Marketing] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    Ok, maybe not exactly, but still rewarding if you love numbers and marketing. How do we gather, analyze and implement improvements based on B2B analytics in marketing? How Much Do You Undervalue Marketing? Marketing attribution provides an effective way to understand what is happening and what is likely to happen.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Content, Inbound Marketing] THE HACKIES: How to use your unique dataset to create valuable content
    Whenever we look back at our best performing content, a clear trend appears: content where we share our data consistently performs well. In general, we’ve found that the most effective marketing is when we can create win-win situations — we provide value to our target audience, and in return, they give us a little more trust.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 10, 2017
    [Content, Inbound Marketing] Interesting Infographics: Influencer Marketing Drives 11x more ROI
    Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can relate to. Influencer marketing really does pack a big punch when compared to traditional marketing.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Inbound Marketing] Leveraging Unique Data For Powerful Content Marketing
    As a content marketer, I’m always trying to deepen my understanding of our audience. What are people -- specifically our target contacts and accounts -- engaging with and what content is moving them down the funnel? Taking a step back, for long term success, marketers have to create win-win situations. Other Examples.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Inbound Marketing] Interesting content marketing trends to watch for in 2017
    Strategic content marketing is an integral part of successful businesses, both local and globally. With CopyPress reporting that 84% of digital agencies expect content to become more important in 2017 , now is the time to jump on the bandwagon, if you haven’t already. Content without promotion will die.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Content, Inbound Marketing] How Experiential Marketing Works: 7 Enlightening Tips
    As marketers, we love good stories. We seek to tell them through the messages and content we put out there. And that's where experiential marketing comes in. It's not that experiential marketing is anything new. What Is Experiential Marketing? 7 Experiential Marketing Tips. What makes a good story?
  • KEO MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Content, Inbound Marketing] Why You Need Inbound Marketing Experts vs. Doing it Yourself
    Inbound marketing is one of the most effective means of lead generation in the online world. It is a strategic method of drawing customers to a company’s products and services through providing content where and when the prospects want it and then nurturing them through the sales process. Inbound is an involved process.
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Content, Inbound Marketing] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    As account-based marketing (ABM) gains momentum, companies clearly see the value of identifying high-value prospects and targeting them with customized content. In the B2B marketing environment, successful ABM is the gold standard companies aim for. Evaluating new market opportunities. More successful lead qualification.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 3, 2017
    [Content, Inbound Marketing] Increase LinkedIn Engagement by 386%
    While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. When: Post your content in the morning, Monday through Friday. What: Shape your content to match what people want. 37.6%
  • CONTENTLY  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Inbound Marketing] Ask a Content Guy: How Do I Stand Out From My Competitors?
    This insane supergraphic ( via Scott Brinker ) classifies nearly 4,000 marketing technology solutions available today. When Contently launched in 2011, there were only 150. That means there are about 25 times more companies creating content about marketing and competing for my target audience’s attention. Stephanie.
  • ENGAGIO  |  WEDNESDAY, FEBRUARY 1, 2017
    [Content, Inbound Marketing] How to Start ABM and Create a Custom Scoring for Account Selection
    Traditionally the company has focused on inbound marketing with great success achieving five figure new trials each month, ranking in the top 3K US websites per Alexa rankings , and growing at 300% YOY. So why did Auth0 invest in Account Based Marketing ? Account Based Everything Account Based MarketingSummary.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Content, Inbound Marketing] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    As it turns out, many of our most beloved destination sites -- some of which we frequently write about and are essential to marketers -- were borderline unrecognizable when they first launched. And what can marketers stand to learn from it? Original model: " To enable great content from the world of inbound marketing to get noticed. ".
  • KEO MARKETING  |  TUESDAY, JANUARY 31, 2017
    [Content, Inbound Marketing] How to Find a Local Inbound Marketing Agency
    Hiring an inbound marketing agency is a serious commitment to increasing your business. A good inbound marketing agency can create campaigns that will significantly increase leads, conversions and revenue. Before you start searching, have a clear picture of your goals and objectives from a local inbound marketing agency.
  • BIZIBLE  |  TUESDAY, JANUARY 31, 2017
    [Content, Inbound Marketing] 7 Myths about Account-Based Marketing for the Unconvinced
    While account-based marketing has generated a lot of buzz recently, it’s also surrounded by a fair amount of skepticism. We’re big fans of account-based marketing, but we understand that it’s not a walk in the park to make the switch from demand generation to ABM. MYTH 1 -- Account-based marketing is a new concept. information.
  • SPIRALYTICS   |  TUESDAY, JANUARY 31, 2017
    [Content, Inbound Marketing] 50+ of the Best B2B Content Marketing Resources: Articles, Guides and E-books for Beginner and Advanced Levels
    We all know that Content Marketing will continue to be a big deal in 2017. It integrates to various marketing disciplines, being the fuel that keeps SEO , inbound marketing and social media running. Content Marketing B2B marketing
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Content, Inbound Marketing] The Essential Artificial Intelligence Glossary for Marketers
    And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers? Why Artificial Intelligence Matters for Marketers. Imagine having a to-do list automatically prioritized based on your work habits, or your content personalized based on your target customer writes on social media.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Content, Inbound Marketing] Why Design and Coding Academies Need to Get in on Inbound Marketing
    If you want your academy's message to shout out and reach your prospective students, you need to be using inbound and content marketing. Fortunately, your creative natures and enterprises are great fits to achieve great results with content marketing and inbound. You're Already Flush with Content.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Content, Inbound Marketing] Fact or Fiction: The SEO Edition [Quiz]
    As inbound marketers, it's our job to stay informed of these changes, while continuously questioning the status quo. Today, successful inbound marketers turn their attention to a long overdue focus on high-quality content. Sound familiar? png">. Is your team still focusing on keywords rather than topic clusters?
  • LEADERSHIP  |  FRIDAY, JANUARY 27, 2017
    [Content, Inbound Marketing] What We Learned from 300 Content Marketers
    When you think about marketing, what’s the first thing that comes into your head? Content marketing, which includes things like blogging and infographics, is a hot trend in digital marketing and with good reason: it costs 62% less than traditional marketing and can generate up to 3x as many leads. Brochures?
  • BIZNOLOGY  |  FRIDAY, JANUARY 27, 2017
    [Content, Inbound Marketing] Branded content just another shade of fake news?
    A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Much of it is nothing more than thinly-veiled traditional market messaging delivered through a new channel. Probably not.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Content, Inbound Marketing] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    It’s clear that people aren’t reading as much as they used to, and content creators need to adapt their strategy to that reality. In this post, we’ll discuss strategies and resources marketers can use to create content that will generate clicks, shares, and most importantly, more readers. The Current State of Content Marketing.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Content, Inbound Marketing] 4 Smart Ways to Keep Up With Google in 2017
    Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. At last year’s INBOUND event, Moz Co-founder and former CEO Rand Fishkin unpacked the ways Google is changing and what marketers and SEO pros can do to improve their results in 2017. png">.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Content, Inbound Marketing] TOPO Summit, Craig Rosenberg and Account Based Everything
    The sales and marketing industry is flooded with events, conferences, web events, you name it. These two guys know sales and marketing and I figured I’d most likely come back with something valuable. The attendance was way beyond expectations, the speakers were phenomenal and the content was brilliant. What did I take away?
  • KEO MARKETING  |  TUESDAY, JANUARY 24, 2017
    [Content, Inbound Marketing] What to Expect When Hiring an Inbound Marketing Agency
    Hiring an inbound marketing agency is a serious commitment to increasing your business. Here are some things to expect when you hire an inbound marketing agency. Expertise in inbound campaigns. A good inbound marketing agency employs people who have expertise in inbound marketing strategies and tactics.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Content, Inbound Marketing] 30 SEO Best Practices for B2B Organizations in 2017
    Buyers Want Personalized Content. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. This means that your SEO team needs to guide content marketing strategies that focus on content which speaks directly to your buyer’s pain points.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Content, Inbound Marketing] 5 CSR Tips So You Can Start Giving Back This New Year
    This new year, we’ll talk about how it ties in with your overall 2017 marketing strategy. In the spirit of Chinese New Year, here are a few tips to integrate your CSR into the overall marketing plan. For example, at HubSpot, we place heavy focus on customer education and spreading the good word of Inbound Marketing.
  • ACT-ON  |  MONDAY, JANUARY 23, 2017
    [Content, Inbound Marketing] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    According to Marketing Automation Trends Report 2014 from Pepper Global, B2B marketers indicate that the most important benefit of marketing automation is the ability to generate more and better leads. Questions to ask at this stage include: How many content consumers became known visitors? Capture Metrics.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Content, Inbound Marketing] The 26 Best All-in-One SEO Tool Suites
    Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. Marketing Insider Group.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Content, Inbound Marketing] 5 Insane Advantages of an Inbound Website Redesign
    My website isn't really benefiting my marketing/lead generation strategy. We call it an "inbound website," and it’s a great partner to an inbound marketing strategy. Your website must now be an online sales platform for your business — an integral part of marketing to prospects. What is an inbound website model?
  • KEO MARKETING  |  MONDAY, JANUARY 16, 2017
    [Content, Inbound Marketing] New Guide Delivers 2017 Digital Marketing Trends
    Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. About KEO Marketing.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Content, Inbound Marketing] Expand your Offer Strategy to Increase SEM Performance
    This is especially true for technology marketers, and doubly true for those in nascent or emerging categories, when much of the marketing challenge may consist of convincing buyers that they have a problem to solve in the first place. Actually, I know why it is. There’s also a smart way to do it.
  • KEO MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Content, Inbound Marketing] KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona
    Community Organization Honors Partner KEO Marketing for Exceptional Engagement. January 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been awarded the “Big Heart Award” from the Big Brothers Big Sisters of Central Arizona (BBBSAZ). About KEO Marketing. PHOENIX, Ariz., to 7:30 p.m.
  • HINGE MARKETING  |  MONDAY, JANUARY 9, 2017
    [Content, Inbound Marketing] Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know
    And nothing is more central to the success of that endeavor than an effective sales and marketing strategy. Let’s begin by clearing up some basic confusion: what is the difference between sales and marketing? Sales vs. Marketing in Professional Services. Sales and marketing strategy is different for professional services.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Content, Inbound Marketing] 13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017
    Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Content, Inbound Marketing] 7 Resolutions Your School's Marketing Department Should Make
    It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017: 1) Less Bulk Email. The stronger the relationship between Marketing and Admissions, the more effective both departments are. Education Content Media Planning
  • ENGAGIO  |  WEDNESDAY, JANUARY 4, 2017
    [Content, Inbound Marketing] 5 Reasons Why Account-Based Marketing is Here to Stay
    For as long as I’ve been a Marketer, Marketing Automation has been my trusty sidekick. Now, Account-based Marketing (ABM) is the new kid on the block and everyone in the neighborhood is taking notice. We did a ton of excellent inbound marketing and created some really great content, and good qualified leads did come in.
  • SPIRALYTICS   |  TUESDAY, JANUARY 3, 2017
    [Content, Inbound Marketing] Inbound Marketing: What is its Major Difference to Content Marketing and Relevance to the B2B Industry
    Although Inbound Marketing is not a new term, there are still companies both local and abroad who don't understand the whole concept of inbound and how it can help them in growing and establishing profitable business. Inbound Marketing
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Content, Inbound Marketing] 10 Marketing Insights for 2017 From Gary Vaynerchuk, Ann Handley & More [Infographic]
    Looking for a marketing strategy that'll give you that extra leg up in 2017? While it’s always helpful and entertaining to spend hours absorbed in the blog posts, webinars, and podcasts from your favorite marketing influencers, there’s not always time for that. When I went to HubSpot's INBOUND event last month, that was my goal.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Content, Inbound Marketing] How to Launch & Manage a Successful Blog in 2017 [Free Planner]
    According to our 2016 State of Inbound report, B2B marketers who blog receive 67% more leads than those who don’t, and marketers who have prioritized blogging are 13X more likely to enjoy positive ROI. But despite all of the advantages that focused blogging can net businesses, some marketers balk at the time commitment required.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Content, Inbound Marketing] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Frequency (Do they consistently publish great content?). Email Marketing. Video Marketing.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Content, Inbound Marketing] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Under the analytics category, we can see that Google dominates the market, with 98% of all HubSpot customers leveraging Google Analytics -- that's great market share.
  • KEO MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Content, Inbound Marketing] Best Practices for Content Marketing in 2017
    Content marketing is a key component of business-to-business marketing. By maintaining a steady outbound stream of high-quality content, businesses improve the chances of the company website ranking high in search engine results as well as building the brand in the mind of the customer. Create a strategic content map.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Content, Inbound Marketing] B2B Content Marketing: Will Video Kill eBooks?
    “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.
  • ANNUITAS  |  FRIDAY, DECEMBER 16, 2016
    [Content, Inbound Marketing] 3 Core Elements to Stay On Top of When Launching a Website
    Content. The more content that you have on your site, the more organized you must be. Here’s a list of some of the things to watch out for when you’re juggling content for your new site: Content version control (or lack-thereof). Wrong content/media in the wrong location on the site. Losing assets. Design.
  • VIEWPOINT  |  FRIDAY, DECEMBER 16, 2016
    [Content, Inbound Marketing] B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #3 Should Marketing Be All In On Inbound?
    Should your company be all in on inbound marketing. On average, inbound leads drive smaller deals with lower level decision makers. If you are selling an enterprise solution with a complex sales process going all in with inbound will drive your average deal size down and you will be missing out on bigger more profitable deals.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2016
    [Content, Inbound Marketing] 3 Steps to Grow a Successful Live Chat Program
    The ability to connect directly with your visitor, at the moment they have questions about your product is an incredible driver of marketing-qualified leads and sales. Below are the steps to getting leadership, sales, and marketing, on the live chat train. The champion will most likely live in the marketing team. They wanted in.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Content, Inbound Marketing] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Content, Inbound Marketing] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Marketing became much more about the width of your brain than the width of your wallet. Here’s what that means for you, your prospects, your business, and your 2017 marketing plan.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2016
    [Content, Inbound Marketing] 6 Account-Based Marketing Insights from #FlipMyFunnel
    It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. Then, after your prospects become customers, you continue to actively market to them to grow their customer lifetime value and create advocates.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2016
    [Content, Inbound Marketing] 10 of the Best Infographic Examples of 2016
    This infographic does a nice job of balancing two different color sets -- a best practice, according to Marketing Consultant Brian Downard's infographic design playbook. As for the rest, it seems like learning typography is like learning a second language for many marketers. Inbound Marketing Design Daily Canonical IGSS
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Content, Inbound Marketing] 10 Most Popular B2B Lead Blog Posts of 2016
    I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Just to name a few.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Content, Inbound Marketing] Solving the Inbound vs. ABM Contest with Content
    We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound. Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Content, Inbound Marketing] What it’s like to be hugged by a brand. Literally.
    Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends right now? Marketing automation. Bot-produced content. Sponsored content.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Content, Inbound Marketing] 28 of the Best Chrome Extensions for SEO, Productivity & More
    We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. Content Sourcing.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Content, Inbound Marketing] Brand Tracking Is Easier than You Think
    Many fast-growing firms approach marketing in a scientific way — conducting tests, measuring results, adjusting and repeating the process. One way this research-based approach to marketing stimulates growth is through a practice known as brand tracking. It also offers a quantifiable way to prove return on the marketing investment.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Content, Inbound Marketing] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    There’s something kind of cool happening in the world of marketing. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Content, Inbound Marketing] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include a business model at risk of extinction and FCC regulations that should have been turned into fossils by now; then we wrap up with an example that wrote the book on inbound marketing — literally. What’s Next?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Inbound Marketing] Stronger Inbound Marketing With Interactive Content: How to Get Started
    You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years. The post Stronger Inbound Marketing With Interactive Content: How to Get Started appeared first on Marketing Insider Group. Content Marketing
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Content, Inbound Marketing] 7 Marketing Automation Mistakes You Can't Afford to Make
    Think of marketing automation like auto-deducting money from your checking account and putting it into savings: The automatic process lets you invest in your future goals in an easier way than if you did it manually. We want to help you understand marketing automation, and how and when to use it to your organization’s benefit.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Content, Inbound Marketing] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living. It's not that inbound marketing requires a long, drawn-out answer -- after all, it can be described in 140 characters. Inbound marketing is the exact opposite.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Inbound Marketing] Getting Started with Inbound For Schools (new ebook) 
    For many marketers, getting started with inbound marketing can feel just as daunting as learning an unfamiliar skill, if not much more because their professional reputation is as stake. To help, our latest ebook breaks down the who, what, when, where, and why of Getting Started with Inbound for Schools. Education
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Inbound Marketing] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    Maybe you do, if you’re a marketing nerd like I am.) Algorithms can also read how recent the content is, how likely it is to be spam, and how it pertains to your location. As marketers, all of this stuff matters. 3) One of the original goals was to cut through spammy content from advertisers. Okay, fine. Trillions.”
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Content, Inbound Marketing] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    What do marketers need to know about this new project? AMP enables content to load near-instantaneously by removing JavaScript from the page. It prioritizes text-based content, then loads additional content after the remainder of the page has rendered. Another benefit of AMP is content visibility. What is AMP?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2016
    [Content, Inbound Marketing] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. Marketers are increasingly being held to specific revenue goals that require a much tighter alignment between marketing and sales. Achieving quarterly MQL goals is no longer sufficient for establishing success.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2016
    [Content, Inbound Marketing] SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]
    Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content. If you're struggling to keep up with the changes in SEO and what you as a marketer need to do as a result, you're in the right place. Inbound Marketing SEO Content Marketing Daily IGSS
  • KEO MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Inbound Marketing] Five Keys to Hiring a Digital Marketing Agency
    The digital marketing world is constantly changing due to the emergence of new trends and technologies that are fundamentally changing the way brands reach out to potential customers. To help you make a decision, we have created a list of items to look for when you are considering hiring a digital marketing agency. Marketing Strategy
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Inbound Marketing] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 14, 2016
    [Content, Inbound Marketing] HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference
    HubSpot held its annual INBOUND conference in Boston last week. The big news was a free version of HubSpot’s core marketing platform, joining free versions already available of its CRM and Sales systems. (In HubSpot’s tool helps marketers find the best topics to try to dominate with their content. We'll see.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 14, 2016
    [Content, Inbound Marketing] Sober Up: Account-Based Marketing Can Work in an Inbound World
    Brand marketers, especially B2B marketers, know the struggle that comes with reeling in certain prospective clients, sometimes missing out on that major lead they’ve been chasing for weeks, months, or years. Think Like an Account-Based Marketer. That’s not to say inbound has suddenly become obsolete.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Content, Inbound Marketing] How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns
    Even with all of the resources available for content strategy and amplification, we know there’s no magic formula for making content go viral. In other words, getting a lot of eyes on your content is key. Content Elements To Earn Links & Social Shares in 15 Niche Industries. Easier said than done, right?
  • KEO MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Content, Inbound Marketing] Checklist to Evaluate a Digital Marketing Agency
    As your company grows you may consider hiring a digital marketing agency to help you with your online marketing. Digital marketing is a fluid and constantly-changing environment. An effective digital marketing agency stays on top of the current marketing trends at all times. B2B MarketingSatisfied Clients.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Content, Inbound Marketing] The Anatomy of a Lead-Generating Website
    The opting in part is important: When people voluntarily hand over their information by filling out a form, they're actively showing interest in your business, your products, or your content. We recommend using our free Collected Forms tool, part of HubSpot Marketing Free. Inbound Marketing Lead Generation Design Daily Canonical
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Content, Inbound Marketing] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. Without them, you could be wasting your time—or worse, causing damage to your overall marketing efforts. You’ve even gone as far to build a content strategy to keep a consistent voice. Think of content that’s helpful or informative instead of just a sales pitch.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Content, Inbound Marketing] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. Without them, you could be wasting your time—or worse, causing damage to your overall marketing efforts. You’ve even gone as far to build a content strategy to keep a consistent voice. Think of content that’s helpful or informative instead of just a sales pitch.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Content, Inbound Marketing] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. At HubSpot, we've seen opportunities to build new growth tools for marketing and sales teams and we've worked hard to fill those gaps. A Free CRM. 1) HubSpot CRM.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Inbound Marketing] Why You Should Slash Your Sponsorship Budget (And What to Focus on Instead)
    Professional services firms rely upon a variety of marketing channels to gather leads, attract new clients, and encourage other professionals to refer their firm. Book or other signature content. Marketing AgencyThey couldn't be more wrong. The Problem with Sponsorships. So why don't sponsorships work? Blog posts and articles.
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