• HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Content, Inbound Marketing] The Need for Leads: Why Marketing is the Perfect Wingman for Sales
    All over the world, sales and marketing teams have inherited various roadblocks that keep them from working well together. No, to create a successful strategy that helps convert prospects into customers, this tenuous relationship between marketing and sales must be rebuilt. So, how do we optimize our content to attract qualified leads?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Content, Inbound Marketing] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Content, Inbound Marketing] The Ultimate Guide to Building a Content Marketing Team
    Editor-in-Chief: Nicole Karlis, Content Manager Contributing Editor: J.D. Peterson, Chief Revenue Officer Contributing Editor: Eric MacColl, Director of Marketing Contributing Editor: Miles Gotcher, Lead Gen Manager Written by: Scripted Writers Designer: Candice Chang © 2015 by Scripted THE ULTIMATE GUIDE TO. why Build a Content Team?
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Content, Inbound Marketing] Marketing Automation Simplified
    Marketing Automation. Simplified The Small Guide to Big Ideas PAGE 2 Table of Contents Introduction What is Marketing Automation? 4 The Role of Reactive Marketing. Using Behavioral Insights. 6 The Role of Database Marketing Maximize the Value of Your Data. 8 The Role of Targeting & Segmentation Keep It Focused.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Content, Inbound Marketing] Grande Guide to Lead Scoring
    You know what the typical day is like for marketers. never mind keep up with the latest marketing trends. the opportunity to become proficient in a key marketing. This not only helps align the right follow- up to the corresponding inquiry, it also helps marketing. and collaboration between marketing and sales teams.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Content, Inbound Marketing] A Practical Guide to Building a Killer Content Strategy
    No matter what each business day or week brings, there's one thing on every inbound marketer's to-do list: creating new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, FEBRUARY 8, 2016
    [Content, Inbound Marketing] Marketing Engineering Services with Content
    Marketing engineering services is very different from marketing industrial products. have run across […] The post Marketing Engineering Services with Content by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Content, Inbound Marketing] Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data
    On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. Marketing, sales, and business professionals need high-quality, data-backed findings regardless of their budget. Marketing Data Daily Promo
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Inbound Marketing] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well. do marketing. 36 Marketing Stats From Across the Globe.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Inbound Marketing] 8 Pieces of Marketing Wisdom for the Chinese New Year
    In celebration of the Year of the Monkey, we created the Marketing Fortune Generator. This free tool does what you'd expect: it generates your marketing fortune for the new year. To give you a preview of what you can expect, check out some of our favorite "marketing fortunes" from the generator below. Cheesy? little. headline.".
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Content, Inbound Marketing] How to Keep your School Blog Interesting
    Your school's blogs are the catalyst of your inbound marketing strategy. Marketers who prioritize blogging are 13x more likely to see positive results from their marketing efforts. The reason why blogging correlates with marketing success isn't a mystery. Your School is Content Rich Already. Education
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Inbound Marketing] Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
    Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. The One Critical Requirement: ONGOING communication between sales AND marketing.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Inbound Marketing] Is Account-Based Marketing Ready for Take-Off?
    Like powered flight, account-based marketing has never been a bad idea. Considering that so many marketing best practices roll up into account-based marketing (ABM) – personalized messaging, precise and relevant targeting, pragmatic execution, and more – it’s clearly a worthwhile pursuit. Birds had wings. Have wings; get flight.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Content, Inbound Marketing] 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]
    We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. Ready to take your visual marketing to the next level this year?
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Content, Inbound Marketing] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    It's an exciting time to be a content marketer. As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. What better content to offer a consideration-stage buyer than a comparison chart between your services and your competition’s?
  • HALEY MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Content, Inbound Marketing] Staffing’s Biggest Content Marketing Challenges
    Content marketing continues to reign as king in 2016. We have seen these marketing strategies grow from simple one-off emails to full-blown inbound marketing strategies, complete with email, social media sharing, video creation, webinars, and strategic follow-up … you know, like our HaleyMail service ! We get that!
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Content, Inbound Marketing] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn't something that we're entirely proud of. One of the first things that I started to look into were the factors contributing to the success of some of our best content. This is the body content of the article. 6. Yikes. Whoops.
  • KEO MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Content, Inbound Marketing] Social Media Impacts B2B Buyers Who Have a “Penchant for Learning”
    An abundance of online resources and communication channels is rapidly blurring the line between traditional B2B marketing and sales activities. Using brand-relevant social media channels , marketers can effectively syndicate what a recent Harvard Business Review article describes as “dialogue-provoking” content. cost reduction.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Content, Inbound Marketing] 3 Emails Your School Should Send to Improve Application and Enrollment Rates
    A great deal of inbound marketing for schools focuses on gaining the permission to market to someone via email. It's your job as a marketer to make sure you're offering content so on-target to your prospects' needs, that they're happy to share their information with you —and look forward to future communications.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Content, Inbound Marketing] Getting Inbound Buy-In from Your Media Sales Team
    A ny marketer will tell you: happy salespeople are the currency of a job well-done. Inbound has the potential to fundamentally change the publishing industry in terms of how media reps sell, in addition to how they generate leads to the products that they’re selling. Inbound is where all internal team conversations should converge.
  • HUBSPOT  |  TUESDAY, JANUARY 26, 2016
    [Content, Inbound Marketing] An Introduction to Marketing Psychology: How to Use Human Behavior to Make More Informed Decisions [Free Ebook]
    On the consumer side, you might ask yourself, "Why am I drawn to cars that emphasize safety features?" or "Why do I buy shampoo that claims it'll make my hair feel soft?" As a marketer, you might ask yourself, "Why do I think this marketing campaign will appeal to our personas?" or "Why would someone click on this call-to-action?".
  • SYNECORE  |  FRIDAY, JANUARY 22, 2016
    [Content, Inbound Marketing] 6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI
    To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence , increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Content, Inbound Marketing] Why You Won't Recognize SEO in Five Years
    As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. That's where content consumption has historically started. It doesn't look as though desktop browser use is declining as of yet, but it has flat-lined ; and content consumption within apps and devices has opened up in a big way. Not anymore.
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 22, 2016
    [Content, Inbound Marketing] How to Create a Killer B2B Content Calendar
    A content calendar is a great way to step up your B2B content marketing strategy. In addition to helping you stay on track with content topics, it also assists in keeping all team members involved in the process and aware of content that’s being created.
  • THE POINT  |  THURSDAY, JANUARY 21, 2016
    [Content, Inbound Marketing] [Infographic] 10 Ways to Generate More Leads from Your Business Blog
    They may feature relevant content, of real value, published with good frequency. Sourcing, developing, and publishing great content is the hard work. If you’ve got the content nailed, turning your blog into a demand generation machine may require little more than a few simple changes. Click on the infographic to view full size.
  • KEO MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Content, Inbound Marketing] KEO Marketing Publishes Ultimate B2B Lead Generation Guide
    The new resource emphasizes the KEO Marketing B2B Marketing Success Formula, which the agency uses to maximize lead generation for the companies it serves. Inbound Marketing: Engaging the ideal client or customer with a tactical campaign that utilizes content, SEO, social media and analytics. About KEO Marketing.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Content, Inbound Marketing] 8 Ways to Improve Your Online Content Marketing
    It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. Snackable Content. Infographics offer another great snackable content medium.
  • SALESFUSION  |  TUESDAY, JANUARY 19, 2016
    [Content, Inbound Marketing] 3 Reasons to Introduce an Inbound Marketing Strategy
    You’ve likely heard about inbound marketing quite a lot in recent years, but many marketers are still unclear about how this approach differs from more traditional, outbound marketing and why it’s so valuable. Inbound Marketing 101. advertisements and cold calls) is the cornerstone of inbound marketing.
  • KEO MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Content, Inbound Marketing] KEO Marketing Named Top Social Media Marketing Firm by the Phoenix Business Journal
    In honor of our company’s achievements in social media marketing and search engine optimization, the Phoenix Business Journal just listed KEO Marketing in its annual ranking of Top Social Media Firms. KEO Marketing’s approach to social media and inbound marketing maintains a constant focus on these primary advantages.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Content, Inbound Marketing] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows two or more companies to work on a project together, doing less work for more reward. Co-Marketing. Co-marketing is when two companies collaborate on promotional efforts for a co-branded offer. Co-Marketing vs. Co-Branding.
  • KEO MARKETING  |  MONDAY, JANUARY 18, 2016
    [Content, Inbound Marketing] KEO Marketing Recognized for Social Media, SEO and Web Design Excellence by the Phoenix Business Journal
    Phoenix, AZ ( [January 18, 2016 ) – KEO Marketing ( www.keomarketing.com , a leading B2B marketing agency, just received two accolades from the Phoenix Business Journal. In the publication’s latest ranking of the Phoenix area’s Top Social Media Firms and Top Web Design Firms, KEO Marketing appeared prominently on both lists.
  • BIZIBLE  |  MONDAY, JANUARY 18, 2016
    [Content, Inbound Marketing] Why Full-Path Attribution Is the Holy Grail of Account-Based Marketing
    Full-path marketing attribution is a relatively new concept. Multi-touch attribution tracks the first-touch, the lead-conversion, and the opportunity-creation touchpoints across a buyer’s marketing journey. The major marketing touchpoints (first, lead, opp) are each given 30% of the revenue credit for the sale. The answer is no.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 15, 2016
    [Content, Inbound Marketing] The State of Marketing Technology 2016
    In his report,  The State of Marketing Technology 2016: Controlling the Chaos , the Aberdeen Group’s  Andrew Moravick  found that Best-in-Class marketers are 74% more likely to have a strongly integrated suite of marketing technology solutions and that they are also 31% more likely to make technology buying decisions independent of IT.
  • LEADERSHIP  |  FRIDAY, JANUARY 15, 2016
    [Content, Inbound Marketing] Top Ways to Attract Prospects
    My resolution this year, at least in terms of this blog, is to keep offering valuable information about marketing and lead generation, and to be open to experimenting a little bit in order to keep things interesting! 40% of consumers are disinterested in (or have opted out of) marketing promotions that aren’t relevant to their interests.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 15, 2016
    [Content, Inbound Marketing] 8 Ways to Use Facebook to Get More Email Subscribers
    How can you make your social media marketing stronger and more effective? Integrate it with your email marketing. Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices. Amy Hall.
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Content, Inbound Marketing] Marketing Must-Do's For Helping a New Educational Program Take Off
    You've been thinking a lot about how to market this new program. All it takes is uncovering them and suddenly you've got a launching off point for your marketing efforts. Marketing Must-Do's Checklist for Promoting a New Program. Develop Unique Content that Drives Eyes and Enrollments. Does it fill a gap? Education
  • HUBSPOT  |  WEDNESDAY, JANUARY 13, 2016
    [Content, Inbound Marketing] 11 Intelligent Examples of Inbound-y Ads in the Real World
    If it’s the latter then you should consider making your paid ads inbound-y. Wait, did you ask, what are inbound-y ads? Traditionally, paid advertising was considered to be incompatible with inbound marketing. By creating an ad that incorporates the inbound methodology, you can create an 'inbound-y' ad.
  • ETRIGUE  |  TUESDAY, JANUARY 12, 2016
    [Content, Inbound Marketing] Review – Five step marketing automation checkup
    January provides marketers an opportunity to review past successes, begin new initiatives and lay the groundwork for a stellar year. It’s also a great time to reexamine the marketing programs that you already have in place. Are my marketing automation programs as effective as they can be? Are they working correctly?
  • VISUALLY  |  FRIDAY, JANUARY 8, 2016
    [Content, Inbound Marketing] Marketing to Millennials [Infographic]
    Marketing to the four different active generations in America can be tricky. This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists. The post Marketing to Millennials [Infographic] appeared first on Visually Blog.
  • 6SENSE  |  THURSDAY, JANUARY 7, 2016
    [Content, Inbound Marketing] How To Build a Rockstar B2B Marketing Team
    Modern marketers are awash in new technologies, distribution channels and strategies. It’s easier than ever to lose sight and chase the newest fad, forgetting that the marketing goals of creating marketplace awareness and generating demand should be your main focus. The Next-Generation Marketing Team. Your PR/AR lead of course!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2016
    [Content, Inbound Marketing] The lost blogging monarchy, the defeat of links, and the war on social media
    At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. ” My view: This is something I started writing about early in 2015 — the power of the link and its central power to inbound marketing — is evaporating.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 6, 2016
    [Content, Inbound Marketing] Consumers Weigh in on the Efficacy of Inbound Marketing
    Instead of overly promotional content that has little to no value to them, consumers are looking for brands that offer valuable content–something that ignites a conversation. And this is the key difference between inbound and outbound marketing. What does this mean for marketers? Content Marketing Consumer
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 6, 2016
    [Content, Inbound Marketing] Merge Social Media and Email for their Combined Benefits
    Frequently I get the question, “Which should I use, email marketing or social media marketing?” The “buy in” Email marketing – When a person willingly gives you their email […]. Amy Hall contributes a monthly column on Social Media and Email Marketing. Email MarketingAmy Hall.
  • BIZIBLE  |  TUESDAY, JANUARY 5, 2016
    [Content, Inbound Marketing] Is Account-Based Marketing the Death of Inbound?
    Most B2B businesses prescribe to the waterfall approach of marketing. It’s at the basis of most everything we do, and has been for many decades, from media to content. According to Forrester , the waterfall marketing funnel looks like this for the average company: And this works to a degree, especially for smaller deal sizes.
  • WEBBIQUITY  |  TUESDAY, JANUARY 5, 2016
    [Content, Inbound Marketing] 88 Expert Content Marketing Posts Worth Another Read
    As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Is your Content Boring? Cohen.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Content, Inbound Marketing] 11 Impressive B2C Campaigns That B2B Marketers Can Learn From
    Are your bookmarks filled with favorite content from companies in your industry? For B2B marketers, this means that the creative spark you're looking for might not be found directly within your industry. In fact, there's actually a lot B2B marketers can learn by observing the approach of B2C companies. 10) EDEKA. 11) Purina.
  • HUBSPOT  |  SATURDAY, JANUARY 2, 2016
    [Content, Inbound Marketing] How to Come Up With Good Ideas More Often: Practical Skills for Boosting Creativity [SlideShare]
    To read more content like this, subscribe to Agency Post. Check it out to learn more about how to produce more ideas: Inbound Marketing Content Marketing Productivity Daily SyndicationThis post originally appeared on Agency Post. Our brains feel as if all the matter has turned to slush.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 31, 2015
    [Content, Inbound Marketing] 25 High-impact blog posts from 2015
    Each year I do a round-up post that summarizes my best content of the year. Content Shock. My observation about the changing economics of content continues to rattle the web, showing up in speeches, books, conferences and more than 1,000 blog post commentaries. 2. Five reasons companies are bringing their marketing in-house.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 30, 2015
    [Content, Inbound Marketing] How to Develop and Use Personas to Recruit Your Ideal Students
    As an education marketer – you want to make sure some of that attention is coming your school's way. With the wealth of school content available to students, you can be sure some schools are getting prospective students' time, so some of it should be yours, right? persona is the fundamental building block of inbound marketing.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Content, Inbound Marketing] 12 Warning Signs Your Website Redesign Could End In Catastrophe
    You'll need a workhorse vision where your website is built to play an active role in your sales and marketing efforts rather than operating as an elaborate, fancy brochure. Instead, focus on using the specific language your marketing personas will use to research a problem that you can solve. Use them to give you a new perspective.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Content, Inbound Marketing] Get Over Your Fear of Marketing Automation Software
    Are you still afraid of and intimidated by marketing automation? Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. When people learn about what marketing automation can do, they can be intimidated. Marketing Insights.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Content, Inbound Marketing] Get Over Your Fear of Marketing Automation Software
    Are you still afraid of and intimidated by marketing automation? Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. When people learn about what marketing automation can do, they can be intimidated. Marketing Insights.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Content, Inbound Marketing] How to Find the Right Co-Marketing Partner
    Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. The challenging part of co-marketing all boils down to one thing: your partner. If you're having trouble finding and evaluating co-marketing partners, keep on reading. Business Content Marketing Daily Tactical
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Content, Inbound Marketing] 32 Inspiring Inbound Marketing Examples to Spark Your Own Campaign Ideas [Free Ebook]
    Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns. To help get your inspiration flowing, we've curated the top marketing campaigns from the last year in our latest ebook: 32 Enviable Examples of Inbound Marketing.
  • KEO MARKETING  |  MONDAY, DECEMBER 28, 2015
    [Content, Inbound Marketing] 3 Tips for Choosing a Magnetic White Paper Topic
    As a leading inbound marketing agency , when we pursue content and copywriting , we always help you identify fresh, highly specific topics that will engage your audience. Content Marketing content marketing inbound marketing agency writing white papersChoose a fresh topic.
  • ACT-ON  |  MONDAY, DECEMBER 28, 2015
    [Content, Inbound Marketing] 5 Predictions for SEO in 2016
    It included content formatting, readability scores, and other design and usability factors. Good – or even great – content is essential. As SearchMetrics says on their study’s landing page, “The importance of good quality, relevant content cannot be understated. So how do you deliver this good or “great” content?
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Content, Inbound Marketing] A Digital Marketer's Christmas Wish List
    Among the ranks of this year’s holiday season hopefuls is the beleaguered digital marketer, whose job description includes the unenviable task of harnessing the wild, unceasing tumult of a seemingly never-ending and ever-growing Digital Tsunami to enhance the customer experience and generate positive ROI. Nick now more than ever. Here goes.
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [Content, Inbound Marketing] 12 Awesome HubSpot Resources That Won't Cost You a Dime
    12 Free Features & Tools for Marketers. 1) HubSpot CRM. In-depth courses show you how to set up campaigns, create content, optimize pages, and nurture leads. Inbound.org is the ultimate community of marketers. Expand your skills and grow your career with our free inbound certification. 10) Marketing Library.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 22, 2015
    [Content, Inbound Marketing] Our Favorite Blog Posts & Articles for 2015
    Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market. Content, Shares, and Links: Insights from Analyzing 1 Million Articles. This article examines the correlation between shares and links and explores the content that typically gets the most shares and links. Here’s Why Nobody Reads Your Content.
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [Content, Inbound Marketing] 21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling
    Itching to get lost in a rabbit hole of great internet content? It was produced by General Electric, making it a great example of native advertising and branded content in podcasts. One of the underlying principles of inbound marketing is that you can bring some sense of order to chaos using a methodical, data-driven approach.
  • KEO MARKETING  |  MONDAY, DECEMBER 21, 2015
    [Content, Inbound Marketing] Compared to Women, Men Share Shorter Content About Timely Topics
    Do men and women share different kinds of content? In fact, men and women don’t just share different types of content – they tend to share different amounts of content, too. Men were more likely than women to share timely, newsworthy content. Content shared by men contained 17% less text than content shared by women.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 21, 2015
    [Content, Inbound Marketing] 7 not-quite-predictions for marketing technology in 2016
    took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. Marketing Software” (A).
  • SYNECORE  |  SUNDAY, DECEMBER 20, 2015
    [Content, Inbound Marketing] Learners Edge: Website Design of the Year Submission [HubSpot Impact Awards]
    With so many marketing agencies now specializing in inbound marketing, the Impact Awards offer the perfect opportunity to be recognized as a high performer among other agencies who are also resellers of HubSpot. I bet you’re wondering what the HubSpot Impact Awards are all about? The Challenge. The Impact.
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Content, Inbound Marketing] 10 Books Every Marketer Needs to Have in Their Library
    In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. There is a wealth of business and marketing books out there for new or even seasoned marketers to indulge in, but with so many options, it can be difficult to know which ones deserve the time of day.
  • SALES ENGINE  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Inbound Marketing] 4 Questions to Ask Yourself Before Outsourcing Content
    Feeding the content marketing machine is an endless process, because once you stop publishing, your conversations start drying up. And to make it even more complicated, content development must be high-quality and add value or it will go unnoticed, regardless of how often you post. Do you have a dedicated content resource?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Inbound Marketing] [New Ebook] Sneak Peek: The Ultimate Guide to Inbound Marketing For Schools
    To help you navigate the new word of marketing to students, we've compiled The Ultimate Guide to Inbound Marketing For Schools , an ebook that explains how to reach and engage students throughout their enrollment journey using content, personalization, and automation. Sneak Peek: How Inbound Helps Schools.
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Content, Inbound Marketing] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. The US Small Business Administration (SPA) notes how, as a general rule, small businesses with revenues less than $5 million should allocate 7-8% of their revenues to marketing.
  • KEO MARKETING  |  TUESDAY, DECEMBER 15, 2015
    [Content, Inbound Marketing] B2B Buyers Need Insights, Not Just Information
    In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content. Insight selling is a way to add spice to existing marketing content or provide a new dimension to conversations with buyers. Content MarketingThey’ve got loads of information on which to draw.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Content, Inbound Marketing] What Were The Most Effective B2B Marketing Tactics of 2015?
    Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. STRATEGIC CONTENT MARKETING.
  • VIDYARD  |  FRIDAY, DECEMBER 11, 2015
    [Content, Inbound Marketing] Forrester Claims Marketing Content Not Relevant for Sales Teams, Customers
    “If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Content, Inbound Marketing] Why Your Company Should Hire an Inbound Marketing Agency
    As 2015 comes to a close, companies great and small are thinking about 2016 marketing strategies, tactics, and budget allocations. Empowered digital consumers no longer need to rely on outbound marketing to be told about new products and services. What is Inbound Marketing? Why Companies Are Shifting to Inbound.
  • KEO MARKETING  |  THURSDAY, DECEMBER 10, 2015
    [Content, Inbound Marketing] B2B and Inbound Marketing Trends for 2016
    Marketers who want to lay the foundation for a successful New Year are likely reviewing their results from the current year and identifying what worked, and what didn’t. During this process, it is helpful to explore the latest industry trends and research tactics being used by successful marketers right now.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 9, 2015
    [Content, Inbound Marketing] Using Social Media to Remember The Consumer in B2B
    Sometimes as B2B marketers we can lose sight of the human consumer behind that second B. We have also included a round-up of the top influencers in B2B marketing so you can see these tips in action. From Marketing Land. From Great B2B Marketing. Top Influencers in B2B Marketing. From Marketing Insider Group.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, DECEMBER 4, 2015
    [Content, Inbound Marketing] No Digital Marketing for Manufacturers = Marketing in the Past
    Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing. This is only a content summary.
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Content, Inbound Marketing] The Anatomy of an Optimized Marketing Email [Infographic]
    For email marketers, the inbox is a battlefield. To inspire them to open and click through your emails, you'll need to make sure you're consistently sending great marketing emails that warrant your recipients' time and attention. So, what does a great marketing email include? Inbound Marketing Email Marketing Daily IGSS
  • SALES ENGINE  |  THURSDAY, DECEMBER 3, 2015
    [Content, Inbound Marketing] What’s the role of a content strategist?
    Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased. video, long-form content, graphic etc.) Content Creation
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Content, Inbound Marketing] How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]
    This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on. Inbound Marketing Email Marketing Social Media Business Management Daily IGSSwill anyone use it?
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Content, Inbound Marketing] How to Figure Out What Keywords Your Potential Customers are Using
    A big piece of the inbound marketing puzzle is SEO and content. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? At the center of those pieces are keywords.
  • CAPTORA  |  TUESDAY, DECEMBER 1, 2015
    [Content, Inbound Marketing] The SaaS 3.0 Imperative: Managing Your Magic Growth Number
    Hundreds of Silicon Valley companies emerge every year with amazing new technologies — but without sufficient focus on their go-to-market strategy or the execution ability to make it happen. It’s all about efficiency today, and marketing organizations need to operationalize those efficiencies to accelerate growth. SaaS 1.0
  • BIZNOLOGY  |  TUESDAY, DECEMBER 1, 2015
    [Content, Inbound Marketing] Top online marketers on Twitter
    We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Here you go: Top 248 Online Marketers on Twitter. brickmarketing — Brick Marketing. CMIContent — Content Marketing. Why discriminate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 1, 2015
    [Content, Inbound Marketing] Every option to make money from your content
    There are lots of amazing ways to use content for your business. You might want to establish your voice of authority, use content to educate, to help with customer service, perhaps even to entertain. The opportunities to make money from content have changed dramatically in the past 18 months. Sponsored content. Patronage.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Content, Inbound Marketing] Why You Should Invest In Inbound Marketing Before CRM Implementation
    What should you focus on first, building an effective inbound marketing/lead generation process or implementing a CRM to manage your sales and customer acquisition process? The Purpose of an Inbound Marketing Program. That is Inbound Marketing. Inbound leads cost 60% less than outbound leads.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [Content, Inbound Marketing] How to Generate More Leads With Content Marketing [Free Online Course]
    According to research , 93% of B2B marketers use content marketing, but only 42% are actually effective at it. This course is designed to cover the techniques required to plan, create, promote, and measure your content marketing campaigns to ensure their success. How and where to promote your content.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 25, 2015
    [Content, Inbound Marketing] 4 Strategies to Help Maintain Lead Quality in Your Database
    When you first implemented inbound marketing for your business, you knew that you were building a system that utilized high quality content to help generate high quality leads from your website. Email Marketing Review. While marketers always crave engagement with their emails, not all actions are always a good thing.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 25, 2015
    [Content, Inbound Marketing] The Holiday Marketing Tips You Need to Sell More This Season [Infographic]
    On social media, user generated content is one of the strongest influences of consumers. In fact, 92% of consumers trust recommendations from others (even people they don't know) over branded content. From Pinterest to Instagram to Facebook to YouTube, the influence of user generated content on purchasing behavior varies.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 24, 2015
    [Content, Inbound Marketing] Improve Your B2B Social Media Planning without a Mind Reader
    Social media marketing is not about completely giving up all control of the brand, but changing methods to maintain influence in the new consumer-controlled social media reality. What B2B Marketers Can Learn About Buyers Without Trying Too Hard. From KO Marketing. How to Start Your Social Marketing Plan for 2016.
  • HUBSPOT  |  TUESDAY, NOVEMBER 24, 2015
    [Content, Inbound Marketing] How to Search in Google: 31 Advanced Google Search Tips
    Let's say you're looking for content about inbound marketing. Instead of just typing inbound marketing into the Google search box, you will likely be better off searching explicitly for the phrase. Example Search: "inbound marketing". 2) Exclude Words. Example Search: "inbound marketing" filetype:ppt.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Content, Inbound Marketing] 10 Time Wasters That Limit Your Blogging Productivity (And How to Avoid Them)
    While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) may in fact be valid and perfectly understandable, it doesn’t change the fact that in order to have successful content marketing , you must also have frequent, relevant content to actually post, too.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Content, Inbound Marketing] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    Want to provide unique value in your content? Since we're a video hosting platform, product-centric content would only apply to people who are already creating videos. We believe that the lessons are much more likely to stick if the reader/viewer gives something a try right after they consume the content.". Intrigued? for free.
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [Content, Inbound Marketing] 52 MarTech and Marketing Ops Champions You Need to Follow
    Marketing technology is rapidly evolving and so with it grows the role of Marketing Ops. Here are 52, of the right people, who you need to follow on Twitter to stay in-the-know with all things marketing ops and martech. Marketing Tech & Strategy @ClaimWizard | Full Stack Marketer | #Hubspot | #WordPress | #MarTech.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Content, Inbound Marketing] The 31 Best Tools for Improving Your Writing Skills
    But every marketer should be able to write -- and, more importantly, every marketer can write. Download The Marketer's Pocket Guide to Writing Good for free tips on how to become a better writer. Publishing content on a consistent basis is crucial in the blogging world. Want to make your content more easily readable?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Content, Inbound Marketing] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. We've mapped out a comprehensive guide with everything you need to launch a holiday marketing campaign this season. Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Content, Inbound Marketing] The 6 Top Marketing Talks From 2015's Biggest Events [Limited Time Videos]
    Every year there are tons of amazing marketing events held around the world. Inspiration is shared, knowledge is dropped, and marketers have a chance to geek out over the lineup of speakers. Trouble is, time and resources can often hold many marketers back from attending these events. Lexi Mills , Head of Digital at Dynamo PR.
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Content, Inbound Marketing] 10 Tactics Marketers Can Take to Improve Their Relationship with Sales
    Marketers and salespeople are the most critical links to a company’s customers. And the moment inbound marketing was implemented into your organization, your marketing department merged with the sales department. More often than not, marketers create buyer personas on their own, without the input of the sales team.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 17, 2015
    [Content, Inbound Marketing] What Exactly Do You Do?
    ” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. “So—what exactly do you do?”
  • HUBSPOT  |  TUESDAY, NOVEMBER 17, 2015
    [Content, Inbound Marketing] Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare
    One of the big concerns for marketers and respective IT folks around this time is a surge in traffic. If you utilize a Content Delivery Network (CDN), check with your IT team to ensure they have reached out to the CDN provider and planned for the increased traffic. Want more helpful tips to improve your ecommerce inbound marketing?
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 13, 2015
    [Content, Inbound Marketing] Synchronize Social Media and Email Marketing
    When you focus all your energy on 1 marketing channel, you may miss out on other opportunities as well as natural rhythms of the purchasing cycle. Amy Hall contributes a monthly column on Social Media and Email Marketing. Synchronize Social Media and Email Marketing by Amy Hall - Maximize Social Business. Email Marketing
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Content, Inbound Marketing] Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry
    For marketing professionals, ‘the Joneses’ are everyone and everything from your customers, to your industry, to your competitors, to the latest developments in the marketing and media industries. Here are eight ways marketers can keep up with the proverbial Joneses: 1) Carry Out Customer Research. All the Time. The downside?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 11, 2015
    [Content, Inbound Marketing] Content Shock is here. Now what?
    About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. Simply, the economics of content are changing. Since then, the signs of Content Shock have rippled through every channel. Content Shock is here.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Content, Inbound Marketing] Why Buying a Stethoscope Doesn’t Make You a Doctor
    These commercials claim that anyone could become a marketing expert through the use of their online email program. If only someone had told me, I could have saved myself the time, energy and cost of going to college and spending years gathering industry knowledge and experience to become a marketing advisor. Share it to social media?
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