• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Content, Inbound Marketing] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. Marketers are. general way.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Content, Inbound Marketing] A Practical Guide to Building a Killer Content Strategy
    No matter what each business day or week brings, there's one thing on every inbound marketer's to-do list: creating new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Content, Inbound Marketing] An Overview of the Major Google Algorithm Updates of 2014
    'Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. Panda: A search filter meant to stop sites with poor quality content from working their way into Google''s top search results. update to help small businesses and websites that create great content do better in Google search results.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Content, Inbound Marketing] 5 Ways to Improve Your Marketing Using Conversion Psychology
    Psychology plays a part in every element of your marketing strategy, but it is not always given the consideration it requires to be successfully integrated. While many marketers’ main take away from this law is that they need to differentiate themselves to further enhance a prospect’s current experience, this is not always the case.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Content, Inbound Marketing] Human-to-Human Marketing: A Trend for 2015 and Beyond
    This has, in turn, forced businesses to reevaluate their approach to marketing. Because, let’s face it: it doesn’t matter how many marketing dollars you spend, if your brand isn’t resonating with your audience, it’s money wasted. That is the exact feeling that human-to-human marketing aims to eliminate. Welcome to the Human Era.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Content, Inbound Marketing] How to Make the Most Money in Your Marketing Career
    Yet despite the emphasis placed on income, marketers are going about maximizing earnings in a flawed manner. ve managed marketers for the past decade, and most see career growth as “incrementally hierarchal” -- progress unfolds linearly as the person climbs from one level of seniority to the next. But they’re not. average ). Expertise.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Content, Inbound Marketing] How to Syndicate Content Without Getting Dinged in Search
    So you hire someone whose primary job is to focus on content. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another. We syndicate some of our content to reach the widest audience. Google loathes duplicate content. Don’t you?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Content, Inbound Marketing] Search success hinges on site speed
    You’ll need to make sure you optimize for speed as well as for content. Search Engine Marketing Search Engine Optimization Search Marketing Associated Press Bing Firefox Google Google Chrome Google Search internet Web browser Web search engine Yahoo So, Google monitors how swiftly your site responds to search pass-offs.
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Content, Inbound Marketing] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    As a marketing channel, it is becoming increasingly impossible to compete with YouTube’s potential for influence. But, should we feel any differently in the way that we approach our B2B marketing strategies? And why, when it comes to vlogging, are B2B marketers still yet to take the leap? Simple’. So, Vlogging is big business.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Content, Inbound Marketing] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    'Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. Here''s the inside story of how our email marketing strategy evolved as our company and database grew. At this time, many marketers were relying on purchased email lists.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Content, Inbound Marketing] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    Many companies are doing content marketing to attract more of the right kind of traffic to their sites. It collects and processes information on website visitors who identify themselves in return for valuable content. They are looking for content or information to solve a problem or fulfill a need, but THEY ARE NOT READY TO BUY.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Content, Inbound Marketing] 10 Inbound Marketing Myths It's Time to Leave Behind
    Marketing is no exception and in fact it can be one of the most easily misunderstood areas of business. More specifically, inbound marketing is a frequently misunderstood area of business that has developed a few myths. 1) Inbound marketing is basically just putting white papers on your website. Inbound Marketing
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Content, Inbound Marketing] How To Build A Better Email Unsubscribe Page
    Maybe it’s due to a lack of relevant content. After all, you’ve been busy pumping out remarkable content to your targeted audience, right? Authenticity is a major driver of inbound marketing, as “faking it” provides zero value to either side. Remind them of all the wonderful content you provide. Email Marketing
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Content, Inbound Marketing] Hiring a Marketer: What Skill Set Should You Look For?
    'If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for sales to close. Email marketing. Content marketing.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Content, Inbound Marketing] Marketing Strategies That Rock the SaaS World
    'According to Gartner , the market for SaaS (Software as a Service) applications will grow from $20 billion in 2013 to $33 billion in 2016, with a compound annual growth rate of 19.5%. What can founders and executives do to improve the odds that their companies will get to the top of the market and stay there? Inbound Marketing
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Content, Inbound Marketing] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    'Who isn’t looking for more effective inbound marketing in today’s content saturated society? How do we implement mind maps for marketing? There are many ways that mind maps can be utilized for content and inbound marketing. Marketing So, what exactly is mind mapping? Bubble.us
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Content, Inbound Marketing] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    As this is the time when marketers often make predictions for the coming year, I think it’s a safe bet to say that in 2015 and beyond, emotion, empathy, and building meaningful connections will be significant competitive advantages for B2B marketing and sales professionals. Brand & Content Trending Why 21+ though?
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [Content, Inbound Marketing] The # 1 Reason B2B Marketing Fails (Hint: It’s Not Tactical)
    'Content marketing. Digital marketing. Inbound marketing. Outbound marketing. In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Yes, pain is the key to marketing success.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Content, Inbound Marketing] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    2014 is winding down, and you may have extra money left in your marketing budget. Here are 30 ideas for spending leftover funds in your marketing budget. Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of. Inbound Marketing
  • ANNUITAS  |  TUESDAY, DECEMBER 9, 2014
    [Content, Inbound Marketing] What Will It Take for Marketing Enablement?
    'As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. We know there is a marketing skills gap, so why isn’t there more of an organized, internal focus to provide marketers with better skills? Where’s the marketing enablement kit for marketers?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Content, Inbound Marketing] How to Fight the Infobesity Monster with Quality, Shareable Content
    'With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Curated content is one way to do just that.
  • WRITTENT  |  MONDAY, DECEMBER 8, 2014
    [Content, Inbound Marketing] 8 Successful Content Marketing Strategies
    Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? Even the most data-driven marketers can find themselves grappling with what to integrate next. The cost of creating video or infographic content can seem overwhelming. Content for Sales. 'Image source. Absolutely.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Content, Inbound Marketing] 5 Kid-Friendly Cookie Marketing Lessons for Girl Scouts
    Although this takes SEO plays off the table for our mini marketers, it helps protect the girls'' identity and safety while also encouraging scouts to handle sales themselves -- a traditional Girl Scout value. Online Marketing Lessons for Girl Scouts. 4) Making Visual Content. Inbound Marketing Daily Weekly
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Content, Inbound Marketing] The Science of Building Better Buyer Personas [Infographic]
    'Creating buyer personas is an important part of a successful inbound strategy. These semifictional representations of your ideal buyers help you understand your customers better; and when you understand your customers better, you can create content better geared toward them. Inbound Marketing Buyer Personas Daily
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Content, Inbound Marketing] What is Social Media Marketing?
    guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” The post What is Social Media Marketing?
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Content, Inbound Marketing] The Top 50 Marketing Blogs on the Internet Right Now (+ Advice From #1)
    And, if you also happen to work in marketing, you''ve probably heard of the old AdAge Power150 list -- it was a list of the top marketing blogs in the world. Well, it took me a while (and it''s by no means done yet), but we now have the Inbound 50: The Top Marketing Blogs list. Inbound Marketing Blogging
  • HUBSPOT  |  SATURDAY, NOVEMBER 29, 2014
    [Content, Inbound Marketing] How to Objectively Evaluate Your Next Job Candidate
    To read more content like this, subscribe to The Agency Post. 2) Marketing Aptitude. Account managers are known to be jacks-of-all-trades, but you need a candidate who has specialized knowledge in a specific field such as inbound marketing, search, retail marketing, and so on. Want more content like this?
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Content, Inbound Marketing] Which Channels Are Best for Content Promotion? [Infographic]
    In Column Five''s infographic below, they give visual definitions of these marketing terms and back them up with data to help you decide how to promote your next piece of content. Let’s walk through the basics of your content distribution options. Inbound Marketing Public Relations How do they work together?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Content, Inbound Marketing] Tips for Finding an Authentic Voice in Higher Ed Marketing
    As higher education institutions make the shift toward inbound marketing to tell their tale, how do we use content to draw people in without it sounding like a sales pitch? Whatever your method, you should be gathering a stockpile of stories and marketing collateral directly from your audience. Content Creation Educatio
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Content, Inbound Marketing] 29 Charts & Stats on What Matters Most to Marketers Right Now
    'The best marketers I know are curious. If you consider yourself a curious marketer, we''ve got a treat for you. Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 18, 2014
    [Content, Inbound Marketing] How Facebook changes our behavior
    Recently, Facebook demonstrated how it can alter our moods by manipulating our content. New research shows that social proof on Facebook contributes to our view of our self-worth, quantifies the value of friends and shapes what content we share. Where will it lead, and in the near-term, what does this mean for marketers?
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Content, Inbound Marketing] How to Structure a Marketing Team of Any Size
    'A few hours after giving my session at INBOUND 2014 on how to build an inbound team, a colleague of mine told me there was one slide in my presentation that caused around 80% of the audience to stand up and take pictures with their phones. Close: Your sales enablement marketers helping the sales team close opportunities.
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Content, Inbound Marketing] Marketing Students: Education vs. Application
    'Not many things frustrate me more than the current curriculum taught to marketing students around the nation. There is a substantial barrier between the general marketing knowledge being taught to students and the applicable marketing involvement they should be experiencing as they develop skills for marketing careers.
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Content, Inbound Marketing] Is Content Marketing Still Worth It?
    'A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology. Source: VentureBeat.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Content, Inbound Marketing] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    'Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. Inbound Sales
  • WRITTENT  |  MONDAY, NOVEMBER 10, 2014
    [Content, Inbound Marketing] 5 Myths About Copywriters You Believe
    Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. Content marketing is now a  $118 billion industry , and it’s growing each year. Join me as I debunk some of the most common myths about  professional content creators : 1.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 7, 2014
    [Content, Inbound Marketing] B2B Marketers Going Beyond Buyer Personas, Working with Sales
    'The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [Content, Inbound Marketing] 5 Fresh B2B Marketing Stats & What They Mean to You
    'One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. Businesses need to realize that content doesn’t have to be blogs or articles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 6, 2014
    [Content, Inbound Marketing] Had your content stolen? Get over it.
    Which is why it’s frustrating to me when marketers think they have cornered the market on some brand new idea. As Peg Fitzpatrick said to me the other day, “Marketers are all just basically regurgitating the ideas from Dale Carnegie ’s ‘How to Win Friends and Influence People.’” The post Had your content stolen? Every.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 5, 2014
    [Content, Inbound Marketing] Why inbound marketing messages should be sent on a regular schedule
    'When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. you certainly don’t want to lose more of your list than you naturally will, which is why inbound marketing messages should be send on a regular schedule. Do this right away. discount, whitepaper, etc.)
  • HUBSPOT  |  TUESDAY, NOVEMBER 4, 2014
    [Content, Inbound Marketing] Welcome Back, Movember: Why This Viral Campaign Is Still So Successful
    Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. If the Cause Goes Missing Is It Still Cause Marketing? 'It''s about to get a whole lot fuzzier in the office. TV event?
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Content, Inbound Marketing] Something Spooky Is Stunting Your Success: The 7 Growth-Killing Ghouls of the #Funnelpocalypse
    8) A steady flow of great targeted content yields a steady flow of great, targeted leads. Inbound Marketing Social Media 'October in Boston is extraordinary. So, as I pondered what to say in my talk for the MarketingProfs   B2B Forum  earlier this month, I couldn''t help but see monsters. Monsters everywhere! Use it and prosper.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Inbound Marketing] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    Brand journalism isn’t just restricted to established content powerhouses like Cisco, Intel, and Microsoft. Organizations large and small are doing their best to figure out how to create content at scale. Common Corporate Content Team Models. 2) The New Media Content Model. Inbound Marketing Blogging Content Creation
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Inbound Marketing] 7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads
    'Email marketers spend a lot of time creating lists. All of these list segments give us a way to whittle down our databases and find the best  audience for a particular email, or for a particular piece of smart content on our websites. Not all your email content and messaging will fit every lifecycle stage in your contacts database.
  • HUBSPOT  |  TUESDAY, OCTOBER 28, 2014
    [Content, Inbound Marketing] Free Ebook: How to Master Personalized Marketing
    'Before the rise of inbound marketing , traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. This antiquated, one-size-fits-all approach to marketing didn''t take into account who the target audience actually was. Dynamic Content Personalization to the Rescue.
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Content, Inbound Marketing] Utilizing Lead Nurturing to Convert Leads into Customers
    'Lead nurturing is not an end goal but rather an ongoing tactic that allows you to leverage content to more deeply connect with your target audience, and by doing so, to more efficiently convert leads into customers and brand advocates. Premium Content Offers. Let me open your eyes to the world of premium content offers.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Content, Inbound Marketing] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    Such a cool content story.  Their food, branding & content had a lot to do with it.) talked with the Paul Rottenberg, the co-founder of the restaurant, to learn more about their "zombie marketing strategy" and what''s made them so successful. Inbound Marketing Three years in they''ve sold 1 million burgers! .
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Content, Inbound Marketing] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Sure enough, another one of your connections has published a new piece of content, has been featured in the media, or is speaking at a conference. . Remember to ask yourself these three things before you put anything in the public spotlight: 1) When people engage with your content, will they know something they didn’t before?
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Content, Inbound Marketing] 43 Bright Ideas for Promoting Your Lead Gen Content
    'So you just created a piece of content for lead generation  -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Twitter.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Content, Inbound Marketing] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    'What does being in a "content rut" mean to you? Perhaps the words "content rut" remind of those times you find yourself with writer''s block and can''t think of fresh topic ideas. Or maybe it makes you think of those days or weeks -- or even (shudder) months when your content seems to be falling kind of flat. 1) Cheat Sheets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Content, Inbound Marketing] Mobility, mobile commerce, and the worst apps in the world
    You are not going to want to miss this insightful discussion on the new Marketing Companion podcast about Tom’s new book. Our content is free because of their generosity. gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Content, Inbound Marketing] Tell Your Company Story through Your Blog: Here’s How
    '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But not all blogs or content prove effective. People come back for engaging content exploring current events and issues and stick around to see what they should make for dinner.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Content, Inbound Marketing] 8 Ways What You Write Will Affect Your Bottom Line
    '99% of the time, the written word is the chosen medium for companies doing inbound marketing. m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return! Give Them The Meaning: The Substance of Content.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Content, Inbound Marketing] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    'At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. As a B2B marketer, one of the best social media tools you can use is LinkedIn. Be a combination of the hare and the tortoise.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Content, Inbound Marketing] 20 Tools for Creating and Delivering Amazing Presentations
    Whether you''re trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won''t put people to sleep. We’ve compiled our list of the top presentation tools for sales and marketing professionals.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Content, Inbound Marketing] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    edition of the State of Inbound: Inbound Insights U.K. For our report, we surveyed marketing professionals across the United Kingdom, both leaders and practitioners, to find out the current trends in marketing. Our research aims to help marketers in the U.K. inbound marketing insights revealed 2014 from HubSpot.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Content, Inbound Marketing] 100 Questions to Ask Yourself When Creating a Buyer Persona
    The same idea holds true when marketing and selling your products. If you only have a surface-level understanding of your target customers, your ad copy and marketing materials will be aimed at an unnecessarily broad audience. Inbound Marketing Content Creation What Are Buyer Personas? Quick Review. Education.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Content, Inbound Marketing] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The second major shift threatening this industry is Gartner’s prediction that by 2017 the majority of IT spend will be made by Chief Marketing Officers, not CIOs. Marketing Agency Community.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Content, Inbound Marketing] The Ultimate Guide to Hiring Effective Marketers
    Let’s say his name is Malcolm Marketer. If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. “How the heck do I hire a good marketer? Here it is – the only guide you’ll ever need for how to hire effective marketers. You can see he wears a lot of hats.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Content, Inbound Marketing] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Inbound Marketing] Why Outbound Prospecting Still Matters -- Now More Than Ever
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. Inbound sales, inbound marketing - it seems like that’s the only strategy that sales leaders depend on these days to generate leads and grow pipeline.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Content, Inbound Marketing] Ello and the weird economics of social media
    Dynamics of Ello may force better content Economic models that are under-utilized on the web Opt-in advertising for brands — the future or a privacy nightmare? Our content is free because of their generosity. Create smarter, faster content through gShift’s proprietary data. Our content is free because of their generosity.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Content, Inbound Marketing] How Inbound Marketing, Blogs and Social Media Generate Qualified B2B Leads
    'To make your B2B lead generation strategy and marketing solutions effective, you need to hone in on the “types of leads that are most likely to convert into paying customers. That As you gather marketing intelligence, you are able to redefine and focus your approach to meet your prospects head on. . Bring Your Leads Inbound.
  • HUBSPOT  |  THURSDAY, OCTOBER 2, 2014
    [Content, Inbound Marketing] The Ghostwriter's Go-To Guide for Running Great Interviews
    'We all know that business blogging is one of the core tenets of inbound marketing. Your exec will have an opinion about what she wants to talk about, but you are the marketing expert and should also have an opinion about what you think will resonate with your readers. Unfortunately, that''s rarely what happens in real life.
  • HUBSPOT  |  THURSDAY, OCTOBER 2, 2014
    [Content, Inbound Marketing] New Data Shows European Marketers Aren't Lagging Behind North America
    'There''s a misconception floating around the marketing world that European marketers are 12-18 months behind their North American counterparts in adopting new marketing paradigms. While this may have been true in the past, European marketers have progressed in leaps and bounds over recent years. Inbound has no borders.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Content, Inbound Marketing] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. talked to Boston businesses about how they’re using inbound methodology. Why was everyone so preoccupied with the future of marketing? Then answer.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Content, Inbound Marketing] How to Create a Content Strategy That Actually Drives Organic Traffic
    'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? In this article, I explain the process for creating a content strategy that drives traffic in detail.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 29, 2014
    [Content, Inbound Marketing] This is the week that was: All things inbound
    'It’s been a whirlwind week at Earnest HQ but that won’t stop us going ‘content fishing’ and rounding up the best of the best from the wild, wild-west that is the world wide web. Now we want to bring the benefits of inbound to a wider set of clients – particularly B2B organisations with leaner teams and budgets.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Content, Inbound Marketing] Does Your Marketing Strategy Align With Your Goals? A Story
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Below is an all-too-common tale of a (fictional) company that waits too long to adjust its marketing strategy to align with its goals. Premium content offers. You may not even be aware of it.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 27, 2014
    [Content, Inbound Marketing] A 28-Day Training Plan for Becoming a Better Writer
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. So why shouldn’t those of us who must create content for the gaping maw of the internet have our own shape-up plan for writing? Blogging Content Creation Do you really need training for it?
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Inbound Marketing] State of Inbound 2014: The speed read
    'All the best bits from Hubspot''s ''State of Inbound'' report. HubSpot’s annual report for 2014 is here, packed full of insights on the power of inbound. And as interest in inbound continues to pick up pace, you could say HubSpot’s tips and tactics have never been more relevant. inbound marketing inbound
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Inbound Marketing] Why We Shouldn't Stop Innovating on Email
    'This is the part where I tell you how bleak it is to be an email marketer. These are all reminders that anyone who''s sent a marketing email in the last decade doesn''t really need. Good email marketing is tough and getting tougher -- but tough could be just the environment we need to motivate a change. Email Marketing
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Content, Inbound Marketing] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Here at Earnest we’ve been fanatical about inbound marketing for some time. We’ve also been fortunate in helping a number of our clients embrace inbound – as an integrated part of their campaign strategies to great success. Introducing woO Marketing. Services include: Inbound marketing appraisal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Inbound Marketing] Social media, authenticity and the human brand
    In fact, it became the seed for our newest Marketing Companion podcast. Content Marketing World. The post Social media, authenticity and the human brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories What are the boundaries of inbound marketing? Of course you are!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Inbound Marketing] Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]
    INBOUND can be overwhelming. 10,000 people, 180 sessions, dozens of food trucks, and four packed days are exhausting for even the most energetic extroverts, and with all the speakers, seminars, and social events, you’re bound to have missed out on a nugget of wisdom to inspire you on a rainy day in your marketing or sales department.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Inbound Marketing] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    'The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. Ekaterina Walter (Business and Marketing Innovator). Be A Deeply Disagreeable Person.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Inbound Marketing] The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
    Yet somehow I’d forgotten all about it until a couple years ago, when someone asked me to explain the difference between “content marketing” and “inbound marketing.” So as part of our annual State of Inbound survey, we put the question to nearly 3,500 marketing and sales professionals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Inbound Marketing] A report from the epicenter of content marketing conferences
    'Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. The quality of both of these content marketing conferences was extraordinary. Know your audience.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Inbound Marketing] "The state of Inbound" - HubSpot Inbound 2014, Wednesday 17th Sepember
    The first was an energy-packed performance by art-house (content aficionado) rockers OkGo, the second was a mini-keynote by David Meerman-Scott. DMS gave the conference an overview on Inbound marketing and recognised the key barrier to success as "Fear". The first today was "The Science and Art of content promotion".
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Inbound Marketing] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    The way we saw it, eight years ago, was that the problem companies had was not a lack of great marketing tools. We decided to meet that challenge and build a single, integrated marketing platform to help companies grow. To that end, here''s what we''ve added into the HubSpot Marketing Platform. Inbound Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Inbound Marketing] Does Content Marketing Really Have a Confidence Problem?
    'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Are content marketers recklessly rushing deeper into content marketing? What’s going on here?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Inbound Marketing] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    'The argument has long been settled, supported by volumes of data points, papers, posts, and countless real-world experiences by marketers of all stripes, types, and industries: Content marketing works. Especially for businesses that have the luxury of sizable marketing teams. But it’s not the case for most marketers.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Inbound Marketing] HubSpot Reveals New Tools to Accelerate Sales
    'With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect''s attention.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Inbound Marketing] How People Buy: The Evolution of Consumer Purchasing [Infographic]
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. As a marketing or sales professional, understanding where prospective customers get their information before making a purchase decision (and what factors help influence those decisions ) is crucial.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Content, Inbound Marketing] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    'Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. In other words, inbound is the superset of quality content and other ''magnetic'' tactics. ".
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Content, Inbound Marketing] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. And as a marketer, it''s part of your job to navigate through all of these changes. Need help with creating visual content, but don’t have Photoshop? One day Facebook doesn''t have hashtags, and the next it does.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Content, Inbound Marketing] 11 Lesser-Known LinkedIn Features You Should Be Using
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The site can also be an incredible inbound marketing tool. Making Yourself Irresistible.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Content, Inbound Marketing] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    'Content creation is one of the key pillars of inbound marketing -- but that doesn''t always mean it''s the easiest pillar to master. To help you overcome those obstacles, here’s a quick round-up of recent blog posts by HubSpot Partners about solving the most common content creation challenges that inbound marketers face.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 12, 2014
    [Content, Inbound Marketing] This is the week that was: Pixels of Furry
    'The weekly round up of the great and good in B2B Marketing. We are pleased to welcome back ‘This is the week that was’ - our weekly round-up of the good, the bad and the not so ugly in the world of b2b marketing. This week HubSpot released its annual report on the state of inbound marketing in 2014. Enjoy.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Content, Inbound Marketing] Experts Tell All: The 20 Laws of Sales & Marketing
    'The businesses that build valuable relationships with leads, prospects, and customers are the ones that have an inspired sales and marketing strategy. Taking time to seek out and dive into content that gets our creative juices flowing usually falls to the wayside because it doesn''t help us check off a box. that are sure to inspire.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Content, Inbound Marketing] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. ” the CEO declared with disdain, “We’ve obtained customers through successful marketing campaigns in the past, and we’re going to use the strategies that we know work. Who is Jack?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Content, Inbound Marketing] 5 Quick Tips for B2B Marketing to Millennial Decision Makers
    Content Marketing customer intelligence Customer Success Marketing Marketing Intelligence outbound prospecting pre-call research prospect outreach Prospecting Relationship Management Sales 2.0 'Gen Y, or the Millennial generation, is defined as thos […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Content, Inbound Marketing] What are the boundaries of inbound marketing?
    'One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. In that entire decade, what innovation caused us to re-think marketing strategy? Is content marketing as efficient as we think?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Inbound Marketing] The 5 "Must Haves" To Ignite A Lead Generation Blog
    'Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. These five things will help you set the blogging world on fire.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Inbound Marketing] What to Do When You Get Dinged by a Google Algorithm Update
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Generally, these updates are geared to improve content quality for Google’s customers, but each has its own intricate focus that you should be aware of. What do I mean by poor quality content?
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Inbound Marketing] Stop Cold Calling and Start Lead Nurturing
    He called me after two salespeople quit, and he said, “I’m about to give up on cold calling and start doing inbound marketing. This type of interruption marketing no longer works. John Jantsch writes in this post on Ductape Marketing Blog, “You don’t have to be a pest when you call people.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Content, Inbound Marketing] A Beginners Guide to Inbound Marketing
    Not through the use of commercials, billboards, or unsolicited email blasts, but by effectively purposing the public to become spokespeople for their brand, was the ALS Association (among other ALS organizations) able to benefit from an inbound marketing campaign started by those affected by ALS. PROCUCE GREAT CONTENT.
  • SYNECORE  |  FRIDAY, SEPTEMBER 5, 2014
    [Content, Inbound Marketing] Outbound Marketing the Inbound Way
    'Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight. Promote Online Content.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Content, Inbound Marketing] How Consumers Decide: Marketing for the 5-Step Model
    That’s why, as marketers, it’s important to anticipate the decision-making path of your consumer, and to answer questions before they arise. How will you differentiate your marketing from the competition? It’s crucial that your marketing is found by the consumer during her search. Lifecycle Marketing Consumer
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Content, Inbound Marketing] Welcoming Augmented Reality to the Digital Marketing Team
    In the world of marketing, long gone are the days of telemarketing, pop-up ads, and SPAM emails; in comparison, the marketing forces (gods) have shifted their focus to Inbound Marketing , where everything is content-driven for the benefit of the consumer, regardless of a sale. Enter the world of digital technology.
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