• SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Content, Inbound Marketing] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    Looking for an all-in-one solution for your inbound marketing efforts? Try HubSpot's 30 day trial to see how you can control your marketing from one platform. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.". Organize, schedule, and publish content in one place.
  • JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Content, Inbound Marketing] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Next, we dissect a new report from AOL that claims to be focused on content marketing, but really isn’t. Download this week’s PNR This Old Marketing podcast. Content marketing in the news. Scripps Co.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Content, Inbound Marketing] Changing the game for Intelliflo - an inbound marketing case study
    They wanted to switch to an inbound strategy but weren’t sure where to start. We started off by developing a set of personas to provide the base for a targeted, strategic focus to their marketing. This allowed Marketing and Sales to have far more insightful conversations and enable data-driven decision making. B2B Marketing
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Content, Inbound Marketing] Delivering inbound marketing leads for a startup
    They’re a really hard working asset and are often the focal point of an entire marketing campaign (or at least an important part of it). A lot of thought can go into them. The continual measuring, adaptation and iterative improvement mean that we needed to match the business model with an agile marketing strategy. Content marketing
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Content, Inbound Marketing] Tips For Re-training Your Media Sales Team
    One of the biggest challenges facing media companies who adopt the inbound marketing methodology is re-training their sales team to sell inbound campaigns to advertisers. Here are several ways you can make sure your sales team has everything they need to make the transition and grow your inbound marketing program.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Content, Inbound Marketing] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Content, Inbound Marketing] A Practical Guide to Building a Killer Content Strategy
    No matter what each business day or week brings, there's one thing on every inbound marketer's to-do list: creating new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Content, Inbound Marketing] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    [Cue Twilight Zone Music] There is another dimension beyond which is known to most marketers. It is the middle ground between the introduction and the close, between engagement and disengagement, it lies between the deepest of our marketing fears and the heights of our marketing knowledge. The human mind loves this concept.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Content, Inbound Marketing] 8 of the Best B2B Publisher Email Newsletters
    Producing email newsletters for B2B markets can be a vital part of your inbound marketing. But to the right audience, Food Safety Update's content is pure gold, presented in a clear and easily digestible manner. Producing one, week after week, which actually gets read isn’t always so easy. Who knew? Media
  • CMO ESSENTIALS  |  TUESDAY, JULY 28, 2015
    [Content, Inbound Marketing] Does Truth Belong in Marketing?
    Markets may be conversations  (I prefer to think of them as metaphors), but those conversations are driven by one thing: Scarcity. It’s also why the time has come for something I call “Truth Marketing.” Once upon a time, there was something called “ permission marketing.” Could we go further?
  • THE EFFECTIVE MARKETER  |  TUESDAY, JULY 28, 2015
    [Content, Inbound Marketing] The Big Myth About Buyer’s Journey in the Digital Age
    If you know anything about SiriusDecisions these guys are the top analysts when it comes to B2B sales and marketing. Here’s what you need to know about the content they presented: Don’t believe the 67% stat quoted everywhere. Your sales enablement and content marketing plans need adjustment. OK, let’s dive into each one.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Content, Inbound Marketing] 10 Marketing Over Coffee Podcasts You Should Check Out
    Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. He’s written over a dozen best selling books and was a decade ahead of Inbound Marketing.
  • MARKETING ACTION  |  TUESDAY, JULY 28, 2015
    [Content, Inbound Marketing] Use an Email Preference Center to Keep Your Email Subscribers Happy
    Anyone who has worked in marketing knows firsthand that running email marketing campaigns can be both brutal and discouraging. Yet emails are also an incredibly powerful inbound marketing tool when done correctly. Allow readers to choose the type of content they receive.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Content, Inbound Marketing] 14 Dazzling Digital Marketing Stats and Facts
    Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. You’ll find more insights in these 14 dazzling digital marketing facts and statistics. Image credit: AdWeek.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Content, Inbound Marketing] 12 About Us Page Examples That Are Probably Better Than Yours
    When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business. That's how you create memorable, lovable marketing.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Inbound Marketing] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk. This is especially important to avoid duplicate content issues if the pages are mostly the same as the old site. Considering a rebrand? Links.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Inbound Marketing] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Optimize that content for SEO. Email.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Inbound Marketing] How to Plan, Create, and Promote Your Infographics [Infographic]
    The better news is, creating beautiful infographics and using them in your inbound marketing strategy is actually easier than you think. To walk you through it, HubSpot and Venngage , a free infographic maker , have paired up to bring you this free ebook on How to Create & Use Beautiful Infographics in Your Marketing.
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Content, Inbound Marketing] 17 Excellent Email and Mobile Marketing Stats and Facts
    Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. Email Marketing Stats and Facts. 1. Direct Marketing News ). 7.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Content, Inbound Marketing] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. But to B2B marketers, this IS a big deal. This means Account-Based marketing (a little-known concept last year at this time) is picking up steam. DemandBase Demo.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Content, Inbound Marketing] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. But to B2B marketers, this IS a big deal. This means Account-Based marketing (a little-known concept last year at this time) is picking up steam. DemandBase Demo.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 17, 2015
    [Content, Inbound Marketing] [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
    Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. With inbound marketing , you can attract people to your brand through great content, which serves to engage customers. Transformational Inbound Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Content, Inbound Marketing] Polish up your best content to drive content marketing value
    This post builds on work by Mark Schaefer  and his idea of “ content shock ” and Pamela Vaughn who wrote a post on   historical optimization  for HubSpot.  I did not come up with either of these concepts, but I am going to show you the link between the two. Help your reader out and link to that great content! Content .
  • HUBSPOT  |  THURSDAY, JULY 16, 2015
    [Content, Inbound Marketing] Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)
    Oh, and they're both taking pages from the same marketing playbook. Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions. Marketing Play #1: The "Everyman" Persona. Marketing Play #2: The "Shock and Aww" Factor. It did.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 14, 2015
    [Content, Inbound Marketing] 9 Free B2B Marketing Reports You Need To Read Right Now
    And for good reason: big data has transformed the marketing industry. According to a recent study by Duke University, brands will double their marketing data budgets over the next three years. As a marketer, data is (or should be): the fuel to your engine. Aka: a really important thing for your marketing. No problem!
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 14, 2015
    [Content, Inbound Marketing] 13 B2B Marketing Reports You Need To Read Right Now
    And for good reason: big data has transformed the marketing industry. According to a recent study by Duke University, brands will double their marketing data budgets over the next three years. As a marketer, data is (or should be): the fuel to your engine. Aka: a really important thing for your marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 14, 2015
    [Content, Inbound Marketing] The future of content marketing strategy
    In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. Fasten your seatbelt.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 14, 2015
    [Content, Inbound Marketing] Is Customer Retention The Secret To Content Marketing ROI?
    Courtesy of bundesligalounge.com. I’d love to tell you it was all because of content marketing strategy, but honestly I don’t speak German so I have no idea what is going on, on their Twitter, Facebook or Instagram feeds, but what I can tell you is how we’re proving content marketing ROI with customer retention here at NewsCred.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Content, Inbound Marketing] 31 Sensational Social Media Marketing and PR Stats and Facts
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.
  • HUBSPOT  |  THURSDAY, JULY 9, 2015
    [Content, Inbound Marketing] We Have a New INBOUND Speaker to Tell You About. Maybe You've Heard of Him?
    But there's one other theme we noticed about Ansari beyond his successful comedy career: His strong business sense was clear to the entire marketing team here at HubSpot. Here are a few reasons why we're excited to have him at INBOUND this year: He offers a unique spin on popular events. Inbound Marketing Daily
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 9, 2015
    [Content, Inbound Marketing] Maneuverability. Your Marketing Strategy Won’t Win Without It.
    know Mark and he’s one of the most respected marketing minds on the planet. The word is “maneuver” The number one priority for a marketing professional is to determine where the company can best maneuver. The word maneuver is more often associated with the military than marketing. Mark Schaefer. Mark Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2015
    [Content, Inbound Marketing] Why you need to obsess about content saturation
    Recently I wrote a post stating that the most important word in marketing is “maneuver.” ” Defining exactly where you have an opportunity to maneuver in a competitive marketplace more or less dictates your strategy, and when it comes to content marketing, information density is the primary consideration in maneuverability.
  • MARKETING ACTION  |  TUESDAY, JULY 7, 2015
    [Content, Inbound Marketing] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
    I’m often asked, “Should I use an inbound or an outbound strategy?” ” The BigBlog Advocate will tell you to go Inbound. To disarm the Inbound argument they will tell you to be aggressive and start sending email; then money will rain from the sky. So what does this mean for marketers? ” .
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Content, Inbound Marketing] 7 Reasons Why Your Website Isn’t Performing
    Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. website can be optimized to perfection and have all the right content in the world but that means nothing if it can’t be found through search engines.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 6, 2015
    [Content, Inbound Marketing] The new “liquid” model for content marketing strategy
    I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. There is an expectation that your content will be published and discovered everywhere.” The marketers were in charge. Probably not.
  • HUBSPOT  |  SATURDAY, JULY 4, 2015
    [Content, Inbound Marketing] How to Persuade People by Asking the Right Questions [Video]
    To read more content like this, subscribe to Sales. As marketers, it's our job to be convincing. By the way -- Daniel Pink is set to grace the stage of INBOUND 2015. Inbound Marketing Inbound Sales DailyThis post originally appeared on HubSpot's Sales Blog. but that doesn't mean it's easy. You beg and plead.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 2, 2015
    [Content, Inbound Marketing] How to Build Your Email List from LinkedIn and Twitter
    Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices. Amy is also an expert WordPress VA with over 5,500 logged hours, as well as the content manager for MaximizeSocialBusiness.com.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 1, 2015
    [Content, Inbound Marketing] 4 Stages of a Thought Leadership Maturity Model
    Advertising Behavioral Targeting Big Data Branding Content Marketing Customer Experience email Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Personal Branding Social Media Strategy Thought Leadership B2B Marketing content marketing Services Marketing SME Marketing Thought Leadership Marketing
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Content, Inbound Marketing] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. If your B2B inbound marketing strategy has not been as effective as you like, this could be the reason why. The fact that 89% of B2B researchers are searching online for solutions is not groundbreaking news. Buyer Persona
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Content, Inbound Marketing] 7 Important PR Lessons Every Content Marketer Needs to Learn
    This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not. Today, that effort has a lot to do with content creation and distribution.
  • WEBBIQUITY  |  TUESDAY, JUNE 30, 2015
    [Content, Inbound Marketing] Five Intriguing Inbound Marketing Stats [Infographic]
    Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner. Inbound Marketing Tactics. activities.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Content, Inbound Marketing] How to Convince Your CEO of the Power of B2B Content Marketing
    CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Content, Inbound Marketing] Facebook content strategy is a time bomb for inbound marketing
    Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. The goal of inbound marketing. The goal of inbound marketing.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Content, Inbound Marketing] A New Visualization of Today's Marketing Technology Solutions
    When you're looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it? Typically, marketers turn to colleagues, friends in the industry, and/or analyst reports to figure out what best fits their needs. He's learned marketing over time. How Marketers Can Use It.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Content, Inbound Marketing] 22 of the Best TED Talks to Inspire You
    Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies. There is one type of content that can help us get out of this vortex: TED Talks. and it can get kind of stale.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Content, Inbound Marketing] Choosing the Best Big Social Networks for Publishers
    With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. Should you use Twitter or LinkedIn? Or maybe Facebook? With 1.19
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Content, Inbound Marketing] 8 Examples of Brilliant Healthcare Marketing
    Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap. Content MarketingMore awesome stachie submissions!
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Content, Inbound Marketing] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. Step 1: Assess and Create Your Content (1 Hour). Externalizing Your Internal Content.
  • MARKETING ACTION  |  FRIDAY, JUNE 19, 2015
    [Content, Inbound Marketing] Map Your Digital Marketing Playbook to Your Company’s Stage of Growth
    During a recent Demand Metric Virtual Summit , Chief Analyst Jerry Rackley interviewed our own Kevin Bobowski , VP of Demand Generation at Act-On Software, on the topic of digital marketing playbooks. We all want to emulate market leaders, we want to be best in class. The third is what I call becoming the market leader.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 18, 2015
    [Content, Inbound Marketing] Lead Generation for Industrial Companies is a Process not a Campaign
    Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.].
  • SYNECORE  |  WEDNESDAY, JUNE 17, 2015
    [Content, Inbound Marketing] MINBOUND 2015 is Tomorrow!
    If you aren’t aware of MINBOUND , it’s Minnesota’s very first Inbound marketing conference, hosted by Synecore. The conference is intended for inbound marketers at all levels from beginner to advanced. After a lunch break at around noon, Sales Lion inbound marketer and brand strategist George B.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Content, Inbound Marketing] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Update old blog content and generate more traffic and leads from it in the process. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. In fact, it' s exactly what you'd expect to happen as an inbound marketer. The goal? Now we did!
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Content, Inbound Marketing] 862 Hours of Inbound Marketing: A Statistical Analysis
    This concept absolutely applies to inbound marketing. You see a lot of inbound and content marketing case studies that measure growth through visits by month. What if Company A devotes 20 hours and $200 to inbound each month, but Company B devotes 200 hours and $20,000? What I Gathered From HubSpot.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Content, Inbound Marketing] Essential Skill Sets for the Higher Education Inbound Marketer
    Whether you are currently working at a higher education institution and are delving into the world of inbound marketing or you are a job-seeker looking for a position in higher education marketing at a university or marketing agency, there are skill sets that can help you succeed. Education Hiring
  • SYNECORE  |  MONDAY, JUNE 15, 2015
    [Content, Inbound Marketing] Essential Tips for Eye-Catching Headlines
    Writing a good headline is a critical skill that copywriters and content writers alike need to hone to be successful inbound marketers. According to the Content Marketing Institute, a 10 word maximum is a good rule of thumb for headlines. Writing a good headline is key to effective content marketing.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Content, Inbound Marketing] What's It Like to Go on NPR? Inside One HubSpotter's Experience
    But every so often, Beth does create content for a wider audience -- like that flowchart, " Should I Use an Exclamation Mark?" The segment on the NPR podcast, How to Do Everything , is "absolutely charming," wrote our VP of Content Joe Chernov in an email to our team. Thanks, inbound marketing.). And who could blame her?
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Content, Inbound Marketing] 6 Email Tips and Tricks That Don’t Actually Work
    It’s no secret that email marketing is a critical component of the inbound methodology. Like most digital citizens, you’ll probably start off by doing some online research around email marketing. If other marketers have seen success with this method, it’s likely that you’ll want to figure out what worked for them. Wrong!
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Content, Inbound Marketing] The Secret to Connecting with Self-Educating Buyers
    The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert Rose is the chief strategy officer with the Content Marketing Institute and the author of a new book called Experiences, the Seventh Era of Marketing.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Content, Inbound Marketing] Marketing Psychology: 10 Revealing Principles of Human Behavior
    One key part of being a great marketer is understanding how (and why) people think and act the way they do. It's much harder to create compelling content marketing , for example, if you don’t know why it would be compelling to your audience in the first place. What's this got to do with marketing? Inbound Marketing Dail
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Content, Inbound Marketing] Which Social Network Should You Advertise On?
    Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible. This makes it a social media platform with high conversion rates. Success!
  • SYNECORE  |  TUESDAY, JUNE 9, 2015
    [Content, Inbound Marketing] 4 Reasons Why You Should Attend MINBOUND 2015
    However, perhaps the biggest opportunity is to share what we’ve all learned as marketers with each other. On June 18th, Synecore will host our very own inbound marketing conference called MINBOUND (clever huh?). At MINBOUND , there will be two tracks, each one geared toward marketers with different levels of knowledge.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Content, Inbound Marketing] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    We’ve been extremely fortunate to have a steady stream of insightful, informative, and even entertaining contributors to power this marketing publication, and to bring in active and engaged readers like you. Andrew Moravick: For buyers, true content has substance. Bart Heilbron: In this new marketing era, content is no longer king.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Content, Inbound Marketing] Top 20 Content Marketing Blogs You Should Read Every Day
    What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. My own B2B Marketing Insider
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Content, Inbound Marketing] 7 Inspiring Examples of Omni-Channel User Experiences
    And as people change their behaviors, marketers will need to react. You can have amazing mobile marketing , engaging social media campaigns, and a well-designed website. Marketing. Dan reached across the company’s different marketing channels to give Robert a personalized service experience. Remember that. Source: Kana ).
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Content, Inbound Marketing] Going on Vacation? 7 Clever & Effective Out-of-Office Replies to Try
    but I don't stop marketing. It wouldn't truly be a vacation if I did. I use my out-of-office reply to continue marketing while I'm gone. Using my out-of-office as a mini marketing campaign helps me justify completely peacing out while vacationing. Signature of Choice] , [Your Name]. 2) The Email Marketing Template.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 4, 2015
    [Content, Inbound Marketing] The Synergy of Social Media Marketing and Email Marketing
    Many business owners treat email marketing and social media marketing as completely separate entities. Your marketing results will improve, you’ll get a rise in website visits and, ultimately, a more profitable bottom line. Amy Hall contributes a monthly column on Social Media and Email Marketing. Email Marketing
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Content, Inbound Marketing] Can Media Companies Still Charge Readers For Their Content?
    In a web environment where majority of respected publishers offer content for free, many media companies find themselves facing unfortunate economic realities. Download our Free Ebook on How To Increase Paywall Subscribers With Inbound Marketing ). Thinking Like a Marketer. Consumers with content they’ll love to pay for.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 3, 2015
    [Content, Inbound Marketing] The Definitive List of B2B Marketing Definitions
    B2B marketing is rife with buzzwords that are easily misunderstood and misapplied. metaphor: If the b2b marketing industry is a planet, then a b2b marketer can either be a field or a volcano. have made a list of b2b marketing and sales terms for beginners to learn and (hopefully) veterans to reference. Here we go.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 3, 2015
    [Content, Inbound Marketing] Big-A List of B2B Marketing Buzzwords
    B2B marketing is rife with buzzwords that are easily misunderstood and misapplied. metaphor: If the b2b marketing industry is a planet, then a b2b marketer can either be a field or a volcano. have made a list of b2b marketing and sales terms for beginners to learn and (hopefully) veterans to reference. Here we go.
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Content, Inbound Marketing] Expert Interview: How to Get Started with Marketing Automation
    Chris Horton , Digital Strategist at Synecore , was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on inbound marketing. Chris joined Buckner to discuss marketing automation and social media engagement. How do you just approach this entire space of digital marketing and marketing automation?
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Content, Inbound Marketing] Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content
    Chartbeat conducted a study in 2013 that indicates most readers are only getting about 60% of the way through a piece of content. So why are people only reading a little more than half of the content they click on? Download real examples of remarkable content marketing in "boring" industries here. Content Marketing Dail
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Content, Inbound Marketing] 5 Simple Ways to Segment Your Social Media Audience
    This is a question I get often from marketers who are struggling to find and prove the value of social media to their business. Maybe they'll publish more often or change up the type of content they share. Segmentation is not a new concept for marketers. "How can I get more leads from social media?". Organic. Facebook. LinkedIn.
  • BIZNOLOGY  |  TUESDAY, JUNE 2, 2015
    [Content, Inbound Marketing] Internet marketing abhors a closed door so open a window
    They say that the Internet is endless, that there is more content online than anyone can ever consume. Don’t let your hatred of spam or spammers or spamming or unsolicited attention or even PR pitches from me turn you off to actually receiving your inbound leads. Summary : Never paint your visitor into a corner. thought now).
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Content, Inbound Marketing] 8 Signs You're Writing an Advertorial, Not a Blog Post
    Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Skip the clickbait — make sure the title portrays the content. 3) You’re Not Listening. Your goal as an inbound marketer should always be to serve your prospects and customers. Blogging
  • SYNECORE  |  MONDAY, JUNE 1, 2015
    [Content, Inbound Marketing] Optimizing Your Landing Pages with Video
    In the world of inbound marketing , landing pages are essentially the equivalent of your sales team. According to Crazy Egg , autoplay enabled content makes users feel out of control and often leads to a bounce, however, it could also increase conversions as well. Why Video is Effective. Read on. Make It Easily Visible.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Content, Inbound Marketing] 10 Tips for Getting Long-Term Traffic to Your Content
    Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 10 Techniques for Keeping Your Content Alive Longer. 1) Brainstorm evergreen topics. We then hit publish.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Content, Inbound Marketing] How To Design a Publishing Website Your Advertisers Will Drool Over
    Quality content? These all play their parts, but there’s far more to consider in designing your site; so let’s talk about content best practices, inbound marketing, analytics, and making a profit. Quality Content: The Present and Future of Increasing Online Ad Revenue for Publishers. Layout? Reputation? Media
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Content, Inbound Marketing] Confessions of a Google Spammer
    Before I became an inbound marketer, I once made $50,000 a month spamming Google. Content is king?!? Links are the only content you need. To the real marketing world, I was an outcast. Those few days in London, however, opened my eyes to how the fledgling world of inbound marketing saw black hats.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Content, Inbound Marketing] The 6 Month Website Redesign Framework
    But inbound marketers can’t have that attitude. Because so much of inbound marketing occurs on your website, a website redesign has to focus on more than just the site’s style. That’s going to take a little longer than just slapping some content on a site page. Content Audit. Write Content. Month 1.
  • BIZNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Content, Inbound Marketing] The dirty little secret some SEO companies don’t want you to know
    Can you trust the content that was created by your SEO company? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? This content included guest posts, blog posts, and site content. Are you sure?
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Content, Inbound Marketing] Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
    It's your online profile, your connections, the content you're choosing to relay online, your personal website, and examples of previous work that show hiring managers you're an awesome fit. We created an inbound marketing career kit t o help out those of you interested in a career in inbound marketing.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Content, Inbound Marketing] Don’t make it so difficult to get directly in touch with you
    In a world where everyone’s obsessed with SEO and inbound marketing, it all comes down the the “ last mile ,” so to speak. My former business partner complains about never getting any gigs from his website or as the result of inbound marketing or SEO. What I’m On About. The other half is sales.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Content, Inbound Marketing] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    Ah yes, in Las Vegas, at ONE: Teradata Marketing Festival, which is Teradata's conference for users of its marketing applications. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. HubSpot’s main user conference is the INBOUND show in September.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Content, Inbound Marketing] 33 Inspiring B2B digital marketing case studies
    If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Is it harder or are we not looking hard enough? million.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Content, Inbound Marketing] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. There's a whole other aspect of the debate that marketers need to consider. They need to ensure readers can find their content in a manner consistent with the way they use Facebook.". Users are in control.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Content, Inbound Marketing] Search isn’t about search anymore, it’s about social
    Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Content, Inbound Marketing] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    And with the buzz came many important questions for marketers. Are publishers and marketers making a mistake leveraging Instant Articles? They understand that a great content consumption experience is critical to their users staying engaged on their platform. What This Means for Marketers and Publishers. Maybe.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Content, Inbound Marketing] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Looking for more benchmark data to influence your marketing plans?
  • MARKETING ACTION  |  MONDAY, MAY 18, 2015
    [Content, Inbound Marketing] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    These types of lengthy cycles can result in big deals with even bigger payoffs, but they can also create huge headaches for marketing teams. Sounds like a job for marketing automation. We can use the real time reporting, dashboards, and metrics to deliver the right content to the right target.” Selling Enterprise Software.
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Content, Inbound Marketing] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    To read more content like this, subscribe to Agency Post. They seem genuinely excited about the idea of investing in inbound, but a few people on the client-side are hesitant. You can’t force a culture, and that's ultimately what inbound is: a culture shift for companies. Inbound is about transparency, education, and listening.
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Content, Inbound Marketing] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. Outbound is the New Inbound. For the last five years or so, inbound marketing and demand generation have been virtually synonymous.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Content, Inbound Marketing] 4 Marketing Roadblocks to Customer Obsession
    B2B marketing used to be a simpler proposition—conduct market research, agree on a creative and compelling message, and execute campaigns around that message. Successful marketers know that telling a compelling story is paramount to their strategy. Late-onset marketing ADHD. Limited access to our “characters”.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Content, Inbound Marketing] How HubSpot COS Differs from a Traditional CMS
    Companies looking to merge their website and marketing efforts need a Content Management System (CMS). HubSpot's COS encompasses every component of digital marketing including: Websites. Email Marketing. Smart Content : Along with smart CTAs, Hubspot allows you to have customized content for individual visitors.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 14, 2015
    [Content, Inbound Marketing] How to Use a Lead Generation Item on Facebook
    Billions of people use social media, which means if it’s not a part of your inbound marketing strategy you’re losing out! years ago every business had to have a website to appear professional. […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Content, Inbound Marketing] 6 Data-Backed Lessons for Content Marketers in Europe
    Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. To get ahead and stand out, the key is knowing where in your content strategy to invest.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] 5 Ways to Measure the Success of Your Blog Posts
    The point of blogging is to create content that is as effective as possible at driving leads and conversions. One of the main benefits of getting blog subscribers is that when you publish a post your subscribers are notified, which means you can stay fresh in their minds just by creating new content. Inbound Links. Subscribers.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] How To Measure the Success of Your Blog Posts
    The point of blogging is to create content that is as effective as possible at driving leads and conversions. One of the main benefits of getting blog subscribers is that when you publish a post your subscribers are notified, which means you can stay fresh in their minds just by creating new content. Inbound Links. Subscribers.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    At its annual Marketing Nation Summit event last month, Marketo announced a total of 16 award categories and sub-categories which recognized customers and partners who have succeeded with the product and taken their companies to the next level. Keep in mind which content will be relevant to the company within the following year.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] 10 Resources to Help You Teach Inbound Marketing
    The way people buy has changed, so the way businesses market themselves has also needed to change. There are so many marketing strategies, tools, and tactics out there, and you need to assess them all and then learn them yourself so you can knowledgably educate your students. Qualitative Marketing Researchers and Professors.
  • LEADERSHIP  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever
    Consumers are seeing and hearing more and more marketing messages pinned on the banner of corporate social responsibility and environment-friendly initiatives. From a marketer’s standpoint, however, the impetus to drive change has to increase significantly. ” Stop Marketing TO People…Start Marketing WITH People.
<< 1 2 3 ... 37 38 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...