• MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Content, Inbound Marketing] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. Marketers are. general way.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Content, Inbound Marketing] How to Develop an Unforgettable Voice in Your Writing
    The smart marketer’s landing page conversion course. The beginner’s guide to inbound marketing. Contently. Need help improving your online marketing results? The stuff I had seen him write before was content on a topic he wasn’t passionate about. Content Creation You know. Website.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Content, Inbound Marketing] The New Rules of Selling [SlideShare]
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. The presentation''s content is drawn from Scott''s latest book, The New Rules of Sales and Service , and this quote in particular resonates with me. Inbound Sales
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Content, Inbound Marketing] The Best Career Advice We've Ever Gotten
    Lindsay Kolowich, Staff Writer, HubSpot Content. Joe Chernov, VP Content. former boss (in the tech/marketing space) once told me that the smartest, hardest-working employee he ever had was a college dropout who -- before joining the company -- had spent the past 10 years tending bar and shucking oysters. sorry, boss). Do better.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Content, Inbound Marketing] The Anatomy of an Optimized Blog Post [Infographic]
    Truthfully, if you''re using the right marketing software , some of these will already be taken care of -- so you won''t have to worry about them when publish time comes rolling around.). And if you want to learn best practices for the other key components of inbound, check out our brand new offer, The Anatomy of Inbound Marketing.).
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Content, Inbound Marketing] Do Content Marketers Need To Have Writing Skills?
    'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Content, Inbound Marketing] Why Website Optimization Trumps Search Engine Optimization
    'Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. It brings to mind the mistaken interchangeability of the terms inbound marketing and content marketing. Here’s how to do it.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Content, Inbound Marketing] Content vs. SEO: Which is More Important?
    'When Bill Gates coined the term “content is king” back in 1996, few people thought that quote would turn into an industry cliché, yet almost 18 years later, we’re debating whether content truly is king more than we ever did in 1996. Why Context is the True King for Your Online Marketing Strategy. Content Marketing SEO
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Content, Inbound Marketing] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    'First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Everyone makes mistakes, and we''re here to make the transition to inbound marketing success a little easier for you.
  • HUBSPOT  |  SATURDAY, AUGUST 23, 2014
    [Content, Inbound Marketing] How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Once you''ve established your reputation as a marketer who delivers quality leads to Sales, you''ll be every salesperson''s best friend. How can inbound marketers help? Timing Is Everything.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Content, Inbound Marketing] How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Read the following two sentences: 1) My session at INBOUND will make you see your job and your content differently. 2) My session at INBOUND will teach you about NLP. Does NLP Work? An Anecdote.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Content, Inbound Marketing] What Are Attribution Reports? [FAQs]
    'A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. What other content generates the most leads?
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Content, Inbound Marketing] How We Buy vs. How We Date: They're More Similar Than You Think
    The thing about most relationships is that they develop gradually -- even if both parties are in the market for love and/or marriage from the get go. We hope it helps you better understand explain the concepts of inbound marketing, explain inbound to others, and empathize with any potential customers you have on the horizon.
  • SYNECORE  |  TUESDAY, AUGUST 19, 2014
    [Content, Inbound Marketing] The inbound marketer vs. the outbound marketer [INFOGRAPHIC]
    'To stay competitive in this changing marketing landscape, it is imperative that you change the way you go about placing your brand in front of your target audience. Gone are the days of old-school marketing techniques like buying ads and email lists and hoping for new leads. Click Here to See Full Size Infographic
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Content, Inbound Marketing] Why You Need to Stop Neglecting Your Old Content
    As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? The Solution to Content Neglect.
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Content, Inbound Marketing] The Rise of Social Leaders #SocBiz25 #SocBiz
    This list was especially significant to Blue Focus Marketing (@ BlueFocus ), as Cheryl Burgess ( @ckburgess ) CEO was a member of the selection committee tasked with assisting on the list, a process that was driven by the contributions of the Economist Intelligence Unit (@ TheEIU ) and IBM (@ IBM ). Rather, it’s up to us to create it.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Content, Inbound Marketing] The 4 Basic Elements of Inbound Marketing
    As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. So this week, we’re taking a step back and looking at the basic elements of inbound marketing that guide us through everything we do for ourselves and our clients.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Content, Inbound Marketing] 4 Fresh Ways to Squeeze More Conversions Out of Your Blog
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. As a content marketer who has a experimented with conversion optimization, I''ve seen first-hand how breaking the mold can help a blog grow. How is that even possible? Let me show you what we did.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Inbound Marketing] How to Promote Your Content Using Paid, Earned & Owned Media
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. The amount of patience required is dependent on the level of inbound adoption within any given industry. Content Coverage. Email.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Inbound Marketing] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    'The following is an excerpt from our new guide, Inbound Marketing MythBusters. The misinformed marketer may think of inbound marketing as only being effective at filling the top of the funnel. Clearly, inbound marketing is about more than mastering the top of the funnel. Inbound Sales BUSTED].
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Content, Inbound Marketing] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    'I''m going to let you in on a little secret: Not all of the content you create has to be 100% original. And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you get all "But content curation is lazy!" Mind-blowing, right?
  • HUBSPOT  |  SATURDAY, AUGUST 9, 2014
    [Content, Inbound Marketing] How Marketing and Sales Can Work Together to Close More Leads
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. How Can Marketing Help Sales Close More Leads? They key is for Marketing to understand and embrace the specific buying process used by prospective sales prospects. Times have changed. Customer: 1.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Content, Inbound Marketing] You���re Taking These Marketing Maxims Way Too Literally
    We know all too well marketing changes at the speed of screen flicker. So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. Marketers made a things called brochures. When we produced these types of marketing communications we used visuals and copy.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Content, Inbound Marketing] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    'My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. We have been talking about the intersection of sales and content marketing for B2B companies.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Content, Inbound Marketing] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    'Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?” The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know. ” Don’t worry. 1) What Is Demand Gen?
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Content, Inbound Marketing] 5 Data-Backed Twitter Tips You Should Know
    With the filter feature, I am able to group tweets by content type or by certain aspects of tweet copy. Example of a clear offer: Free Kit: The Marketer''s Crash Course in Visual Content Creation [link] pic.twitter.com/WY9XMgvaj1. How do you measure your marketing efforts on Twitter? My Methodology. Tweet this takeaway.].
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Content, Inbound Marketing] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    'Not everyone who works in marketing imagined they''d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. was sort of always in marketing. Channel Marketing Associate, HubSpot. Rand Fishkin.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Content, Inbound Marketing] How to Avoid Becoming a Marketing Fossil
    'In his new book, The Marketing Performance Blueprint , HubSpot partner Paul Roetzer , shares a story from Anita Newton , Vice President of Corporate Marketing at Adknowledge. of CMOs have proven the short-term impact of marketing spend , while long-term spend dips to 29% in the latest 2014 CMO Survey. Inbound Marketing hiring
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Content, Inbound Marketing] How to Consistently Keep Up With the Latest Social Media Trends
    Be careful of using something too general (like #marketing) because you will soon see a swarm of tweets flooding into your stream. Tweets from https://twitter.com/HubSpot/lists/inbound-marketing-stars. That way you will get regular updates when they post content or are interviewed about social media. It''s hard.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Content, Inbound Marketing] 7 Skills To Look For When Hiring A Content Marketing Strategist
    'Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. ” So if you are looking to build your content marketing team , here are 7 skills (and 1 bonus skill) to look for. Content Marketing agree!
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Content, Inbound Marketing] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    'Inbound phone calls drive business. They are the leads sales teams want most, and marketing teams and agencies most need to generate. But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. That’s why Ifbyphone is proud to announce our new Summer 2014 Release.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Content, Inbound Marketing] The Fundamentals of Inbound Marketing [Free Training Deck]
    'Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? content marketing. permission marketing. internet marketing. online marketing. digital marketing. social media marketing. web marketing. Inbound Marketing
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Content, Inbound Marketing] The Forgetful Person's Guide to Staying Organized at Work
    Ideas to bring up in our next Content Team meeting. For example, I need to check out the backend of HubSpot blog approximately a bagillion times a day to make sure posts are properly scheduled and monitor the performance of recently published content -- and of course, I can never remember the direct URL to enter. Inbound Marketing
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Content, Inbound Marketing] The Inbound Marketing Methodology Explained [VIDEO]
    'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Inbound Marketing. Content is fire.
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Content, Inbound Marketing] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    'For the past few weeks, the most shared content has covered a wide range of topics related to inbound marketing. While one post on SEO snuck into the list of most shared content this week, the majority of this week''s most popular content centered around one clear topic: Twitter. Tweet. Tweet. Tweet. Tweet.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Content, Inbound Marketing] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    If you want get more people to find you in search, you need to know how to optimize your content for each of these types. Brands are now competing for keyword space, not in the traditional informational arena, but in the marketing and brand-related sense. This is where the power of content is truly unleashed. What It Is.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Content, Inbound Marketing] The Modern Marketing Agency Pitch
    'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Here are five ways the modern marketing agency can create a presentation (not a “pitch”) that will win new business. Marketing is increasingly data-driven. Seriously, it was a huge deal. I forget exactly why. Kittens?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Content, Inbound Marketing] A 3-Step Framework for Leading a World-Class Marketing Team
    'The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving. It’s easy for marketers to chase multiple campaign ideas and directions. ” Alignment between Marketing and Sales begins with effective communication.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Content, Inbound Marketing] 10 Things Every Email Marketer Can Relate To
    'Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. And if you''re a fellow email marketer, I''m sure you know all too well what I mean. Email marketing is hard.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Content, Inbound Marketing] How To Link Inbound Marketing With Trade Show Success
    'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Content, Inbound Marketing] Is Parallax to Blame for Poor SEO?
    Or a simpler version of parallax seen on HubSpot''s State of Inbound Marketing page. But there''s been some chatter about the downsides of parallax web design from a marketing perspective. Here are several arguments marketers have made against parallax design. SEO mobile marketing How Parallax Design Works.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Content, Inbound Marketing] Don't Miss Out! Catch Up on This Week's Most Shared Content
    With so much on an inbound marketer''s to-do list each week -- creating content, drafting emails, fine-tuning SEO, etc. -- we marketers often don’t have enough time keep up with all the important marketing news, trends, and advice. SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Content, Inbound Marketing] How to Decrease Your Website's Bounce Rate [Infographic]
    Unfortunately, a high bounce rate is significant, since it indicates that your website visitors aren''t looking for more content on your site, clicking on your calls-to-action, or converting into contacts. Content Websites: 40-60%. Choose the right keywords to match your content -- not just to attract the most number of visitors.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Content, Inbound Marketing] Are These the Smartest Marketing Campaigns of the Past Year?
    To read more content like this, subscribe to The Agency Post. Warc just released its listing of the 100 smartest marketing campaigns worldwide. Buying your groceries at open markets and small shops is the norm in Egypt. Inbound Marketing Advertising 'This post originally appeared on The Agency Post. 6) Daily Twist.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Content, Inbound Marketing] 35 Tech Terms Translated Into Plain English
    We all misinterpret some of the techy terms floating around web and product design nowadays -- but now more than ever, marketers need to be familiar with this vocabulary so we can communicate better with our IT, web design, or product development departments. Learn more about how marketers can use APIs here. Inbound Marketing Design
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Content, Inbound Marketing] B2B Appeals that Motivate Action
    Because we humans can be motivated in a surprising variety of ways, using the correct incentive (including message and offer) for a specific audience is a big factor in good marketing. Note that this content is excerpted from my new book, Winning B2B Marketing. Generate Leads Inbound Marketing Marketing Motivation
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Content, Inbound Marketing] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    Rand Fishkin recently hosted an Ask Me Anything (AMA) session on inbound.org -- the community for marketers to connect and share -- in order to create the space for inbound marketers, SEO professionals, and anyone else to ask their questions, voice their concerns, and gain insight from Fishkin''s experience and expertise.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Content, Inbound Marketing] Inbound Marketing Takes Time: How Should You Be Using Yours?
    'Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. If you’re considering an inbound marketing effort, you’ve probably heard that results aren’t immediate , but that they will come over time. Creating Content.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Content, Inbound Marketing] How to Set Up Gmail Filters to Prevent Inbox Overload [Quick Tip]
    did you hear Janelle Monáe is performing at INBOUND this year?). Once you''ve selected what content you want to filter, c lick "Create filter with this search.". Inbound Marketing email marketing 'There are lots of things that can stress you out at work, but a cluttered inbox has to be near the top. 6) Voila!
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Content, Inbound Marketing] 6 Principles of Persuasion for an Amazing Copy
    'What’s the best marketing you’ve ever encountered? Regardless, the marketing was probably far more than just content. In fact, reciprocity is at the very core of inbound marketing. Some powerful ways to “hook” your readers into committing to finishing your content could include: Using humor. campaign.
  • HUBSPOT  |  SUNDAY, JULY 13, 2014
    [Content, Inbound Marketing] What People Read This Week (in Between Watching World Cup Games)
    Among them you''ll find everything from visual content tools, to interview questions and corporate business babble, to social media obsessions and World Cup tweets. No Problem: 10 Visual Content Tools for Beginners. This blog post identifies ten design tools that all marketers can use to create beautiful visuals. Tweet. Tweet.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Content, Inbound Marketing] LeBron James Goes to Cleveland. How Did He Announce It This Time?
    This is sad news for Miami Heat fans, but it''s great news for inbound marketers. Now, in addition to being a two-time NBA champion, a two-time Finals MVP, and the League''s MVP four times, LeBron is adding another important title to his resume: inbound marketer. Inbound Marketing Why, you ask? Of course.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Content, Inbound Marketing] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    'So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. Ready to start this whole inbound thing?
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Content, Inbound Marketing] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    But interruptive marketing techniques have been losing effectiveness for years now, so many startups end up wasting a lot of time and money on noise people have learned to ignore. There''s another way: You can create marketing people love to bring people to you. Marketing doesn''t have to be sleazy. Inbound Marketing
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Content, Inbound Marketing] Marketing Agency Leaders Discuss: The New Agency Model for Success
    Agencies composed jingles, laid out print ads, auditioned actors for commercials, and wrote lengthy marketing letters (complete with Johnson Boxes ). It was all about one-directional (push) marketing, and it worked really well … sometimes, maybe. Read how marketing agency. To The Point Marketing. increased revenue 300%.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Content, Inbound Marketing] Stop With the "Just Checking In" Emails: Here's What to Do Instead [SlideShare]
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Inbound Marketing According to the data from Referral Squirrel , on average, 80% of sales are made on the fifth to twelfth contact with a prospect. If the former is true, I''m here to change that.
  • BIZNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Content, Inbound Marketing] How to sell your SEO strategy & get buy-ins across the enterprise
    Most general online marketers still don’t understand the concept well enough to speak intelligently on it, and yet within a matter of seconds most SEO’s could rattle off five reasons why they need to be involved in every decision-making process. improving and scaling content creation and distribution efficiencies.
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [Content, Inbound Marketing] 6 Principles of Influence Within Your Inbound Marketing
    'Inbound marketing is becoming more and more popular as an effective and analytical way to reach your desired audience. The methodology behind inbound marketing has been presented in many different ways, and in an attempt to illustrate the wide variety of benefits I''m taking a new angle on the matter. Cialdini (2009).
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Content, Inbound Marketing] 20 Stunning Inbound Marketing Statistics
    'Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? That''s not the case with inbound marketing. Inbound marketing is a proven methodology that is gaining widespread acceptance. Marketing Automation. Far from it. Email.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 7, 2014
    [Content, Inbound Marketing] Content Marketing for Industrial Distributors
    'Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. This is only a content summary.
  • MODERN B2B MARKETING  |  MONDAY, JULY 7, 2014
    [Content, Inbound Marketing] Content Marketing Mysteries – How to Find Your ROI Yeti!
    'Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Define your content goals.
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Content, Inbound Marketing] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    This Is Your Brain on Viral Content: What Psychology Says You''ll Click On. This blog post discuses a number of ways you can use psychology theories to create more engaging content. What was the most interesting thing you learned this week on Inbound Hub ? Inbound Marketing Social Media 'For those of us in the U.S.,
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Content, Inbound Marketing] How to Measure Success in Inbound Marketing
    'Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Content, Inbound Marketing] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. When it comes to transitioning leads from marketing to sales (and more importantly closing deals), aligning inbound and outbound marketing efforts is critical. Sales Advice Translated for Marketers.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Content, Inbound Marketing] What Is a CDN? [FAQs]
    Let''s start with the Wikipedia definition of a CDN : "A content delivery network or content distribution network ( CDN ) is a large distributed system of servers deployed in multiple data centers across the internet.". But ultimately, that website and all of the content assets within it are based somewhere. Inbound Marketing
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Content, Inbound Marketing] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. They go beyond being a grocery store -- they''re also content generators and thought leaders. They have a clean and intuitive site design that makes it easy to learn -- and form and content are aligned.
  • MARKETING ACTION  |  MONDAY, JUNE 30, 2014
    [Content, Inbound Marketing] Terry Forsey Consulting Builds Business with Marketing Automation
    'Editor’s note: We love success stories, especially those involving marketing automation. Even better: The success stories our clients tell when marketing automation allows them to succeed, sometimes even beyond what they hoped for. We started out looking not at any particular solution, but at the market in general.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Content, Inbound Marketing] Onward, to Total Immersion!
    see digital (web, internet, online, or whatever you want to call it) as a marketing battleground of equal or greater importance to any other that exists. Over the last several years, my career in marketing for an industrial B2B equipment manufacturer has evolved dramatically. Content marketing accomplishes this, but only if done right.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Content, Inbound Marketing] 10 Cliché Marketing Taglines We Should All Stop Using
    consumers trust ads and marketing messages in print or online publications. et every day we continue to fill our emails, websites, and promotional materials with meaningless marketing jargon and gibberish. The problem is, most marketers spend far too much time trying to be clever instead of clear. Guilty as charged.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Content, Inbound Marketing] The 3 Most Important Aspects of Inbound Marketing
    'Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Marketing expert Jay Baer says “Content is fire.
  • BIZNOLOGY  |  THURSDAY, JUNE 26, 2014
    [Content, Inbound Marketing] Will hyper-personalized content help or hurt us?
    The ads that consumers see on their computers or mobile devices are not the same ones their neighbors may see on the exact same page, and marketers are becomingly increasingly savvy when it comes to customized ad delivery. It’s inbound marketing, instead of outbound blanketing. appeared first on Biznology.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 25, 2014
    [Content, Inbound Marketing] Customer Loyalty, Your Brand and Revenue – The Perfect Storm
    Ongoing marketing to your customers must be done with a clear understanding of who they are, what they need, and how and what they may buy again. In your customer marketing you must add value and be there when the customer needs to buy more. Do you need an effective customer marketing program? Contact New Incite today.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Content, Inbound Marketing] 7 Signs Your Candidate Is a Great Storyteller
    To get more agency-related content, you can subscribe to The Agency Post here. The Content Strategist declared storytelling the most important job skill of the next five years. Brand and marketing storytelling is a multi-channel animal. Inbound Marketing 'This post originally appeared on The Agency Post.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Content, Inbound Marketing] 10 Examples of Simply Wonderful Email Marketing
    'Two years ago, I wrote a post for this blog called " 10 Simply Awesome Examples of Email Marketing.". Since then, I''ve been collecting examples of email marketing that are awesome to be used in a sequel to that post. If someone needs your help, you get to be a superhero -- you need help with a content strategy for your SaaS company!?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Content, Inbound Marketing] 10 Things to Nix in Your Next Email Newsletter
    ” The most effective marketers know how to simplify their process and take things away, rather than tacking on more -- especially in a world filled with clutter and crappy content. As an inbound marketer, it’s brutal to see a subject line with absolutely no value proposition. 7) Newsless Newsletter Content.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Content, Inbound Marketing] How to Take Vacation Without Sabotaging Your Sales Team
    Many marketers find the idea of leaving their job for a week or more a very stressful experience. If you have the right inbound strategy and tools in place , you can have your cake and eat it too when it comes to vacation time. Before You Go: Fueling Up Your Inbound Machine. content creation marketing automation
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 23, 2014
    [Content, Inbound Marketing] Building a case for lead nurturing
    Whereas traditional outbound marketing can put your message directly in the inbox or onto the desk of your contact, a well-structured lead nurture programme develops the relationship between your business and your lead. One of the key components to an effective lead nurture strategy is an inbound marketing programme.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Content, Inbound Marketing] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    Why Are Marketers Disappointed? Prior to 2012, marketers had it pretty darn good on Facebook despite frequent redesigns and News Feed algorithm changes to adapt to. After all, the fake Fans don’t like the Page to interact with the brand’s content -- they’re there to make a few bucks off clicking buttons.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Content, Inbound Marketing] How Long Does Inbound Marketing Take to Reach Success?
    'Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? growing number of companies are awakening from their long, outbound marketing slumber. Wake Up And Smell The Inbound Coffee. Does inbound marketing work?
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Content, Inbound Marketing] Before & After: 5 Famous Websites Get Fictional Makeovers
    Instead of featuring hand-picked, non-interactive case studies, this screen uses smart content to serve up only the content customers care about, and allows them to become promoters by actively participating in the campaign on social media. Using smart content, it gives you (the theoretical parent) a much more personalized experience.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Content, Inbound Marketing] Optimize Your Content for Inbound Marketing: Part 2
    Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. Links pointing to your content. BUT ….
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 20, 2014
    [Content, Inbound Marketing] 4 Back to Basics Tips to Improve Lead Quality
    'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , which provides provides creative, practical, sales-driven integrated inbound marketing, lead generation and strategy services. Follow her on Twitter @BSStoltz. Start by weeding them out.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Content, Inbound Marketing] 60 Marketing Acronyms Every Industry Pro Should Know
    That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. CMO: Chief Marketing Officer.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Content, Inbound Marketing] The Characteristics of Content That Turns Skeptics Into Believers
    'Whether you''re just getting started with content marketing or you have an army of copywriters churning it out like Santa''s elves on Christmas Eve, there is one rule that all marketers need to keep in mind: We are writing for humans. The reason we put our resources into creating content is to grow our business. Content.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Content, Inbound Marketing] 5 Quick Tips for Content Marketing Wins
    'According to the Content Marketing Institute, 60% of B2C marketers and 54% of B2B marketers are increasing their spend in content. With marketing budgets on the rise, companies must constantly be innovating their tactics and deploying the right strategies to stay competitive in crowded markets.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Content, Inbound Marketing] 5 Quick Tips for Content Marketing Wins
    'According to the Content Marketing Institute, 60% of B2C marketers and 54% of B2B marketers are increasing their spend in content. With marketing budgets on the rise, companies must constantly be innovating their tactics and deploying the right strategies to stay competitive in crowded markets.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Content, Inbound Marketing] 5 Quick Tips for Content Marketing Wins
    'According to the Content Marketing Institute, 60% of B2C marketers and 54% of B2B marketers are increasing their spend in content. With marketing budgets on the rise, companies must constantly be innovating their tactics and deploying the right strategies to stay competitive in crowded markets.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Content, Inbound Marketing] How Promotions Really Work: The No-Nonsense Guide to Progressing in Your Career
    For marketers, it''s a good idea to get experience both on the agency side and the client side, and if possible both in B2B and B2C marketing. There''s a tsunami of new marketing trends available -- content marketing, targeting and retargeting, rewards and gamification, and cross-platform SEO are just a few that come to mind.
  • WRITTENT  |  TUESDAY, JUNE 17, 2014
    [Content, Inbound Marketing] 15 Blog Design Hacks to Maximize Social Sharing
    Generally, when online marketers discuss social media marketing, we straightaway start thinking about  headlines ,  content quality , and  content marketing strategy. All the time, I see bloggers with real potential, who output high-quality content who don’t place social sharing icons in prominent places.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Content, Inbound Marketing] Content Marketing Budgets Are Increasing, But Do We Know How to Spend Them?
    'Those who have been in content marketing since the beginning probably don''t remember dealing with a budget as a top priority. Proving content marketing should be part of their day job or perhaps their entire job? But today, it seems like content marketers are finally being taken seriously.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Content, Inbound Marketing] 14 Brilliant B2B Marketing Strategy Guides
    'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded?
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Content, Inbound Marketing] Why Content Alone Isn’t Content Marketing
    'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. We can still be friends and all, but if you think you are doing content marketing, you may need to think again. Insta-content marketer. Inbound Marketing content creation
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Content, Inbound Marketing] 5 Common Content Syndication Mistakes
    'Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1. Too Little Content.
  • HUBSPOT  |  FRIDAY, JUNE 13, 2014
    [Content, Inbound Marketing] The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
    It''s hard to imagine that it''s only been three-quarters of a century since diamonds became the symbol of wealth, power, and romance they are in America today -- and it was all because of a brilliant, multifaceted marketing strategy designed and executed by ad agency N.W. 2) Stabilize the market. Advertising marketing agency
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Content, Inbound Marketing] Is Outbound Marketing Dead?
    'Artillery B2B Marketing Blog > The Forward Observer While outbound marketing''s power is a shadow of its former self, it will always play a vital role. Especially when used with inbound marketing. The false dichotomy of outbound marketing vs. inbound marketing continues. It’s not that simple.
  • HUBSPOT  |  THURSDAY, JUNE 12, 2014
    [Content, Inbound Marketing] You're Going to Waste 31 Hours in Meetings This Month
    asked my boss Joe Chernov , our VP of Content, and he clocked in at 70. Inbound Marketing 'Cue the collective groan. According to Atlassian , 31 hours are spent in unproductive meetings, and most employees are attending 62 meetings a month. counted my calendar last month and I clocked in at 58 meetings. business is $37 billion.
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [Content, Inbound Marketing] 80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind
    There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas. Just like the buddies in a cop movie, Marketing and IT don’t need to love each other. In other words, for every dollar spent on marketing, about $1.09 You may have seen this.
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Content, Inbound Marketing] Optimize Your Content for Inbound Marketing: Part 1
    'Getting found by your target audience is the prime directive of inbound marketing. Strategically and tactically, that means you must optimize your content for discovery via search engines. So what’s the best way to optimize content for search … and searchers? Part 2: Optimizing Content to Improve Your Search Rankings.
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Content, Inbound Marketing] What Sales Should REALLY Expect From Marketing Automation
    'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. Gleanster Research has just published a fine new report, “What Sales Should REALLY Expect From Marketing Automation.” Marketing automation is a tool for lead to revenue management. Score leads.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Content, Inbound Marketing] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    Daily SEO activities like keyword research, target market research, on-page optimization, and off-page social and relationship building activities are enough to keep at least one person working 40 hours a week. Ability to drive clear, thoughtful, and comprehensive analyses of marketing programs. 'SEO has always been evolving.
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