• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Content, Inbound Marketing] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. Marketers are. general way.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Content, Inbound Marketing] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    Sure enough, another one of your connections has published a new piece of content, has been featured in the media, or is speaking at a conference. . Remember to ask yourself these three things before you put anything in the public spotlight: 1) When people engage with your content, will they know something they didn’t before?
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Content, Inbound Marketing] 43 Bright Ideas for Promoting Your Lead Gen Content
    'So you just created a piece of content for lead generation  -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Twitter.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Content, Inbound Marketing] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    'What does being in a "content rut" mean to you? Perhaps the words "content rut" remind of those times you find yourself with writer''s block and can''t think of fresh topic ideas. Or maybe it makes you think of those days or weeks -- or even (shudder) months when your content seems to be falling kind of flat. 1) Cheat Sheets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Content, Inbound Marketing] Mobility, mobile commerce, and the worst apps in the world
    You are not going to want to miss this insightful discussion on the new Marketing Companion podcast about Tom’s new book. Our content is free because of their generosity. gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Content, Inbound Marketing] Tell Your Company Story through Your Blog: Here’s How
    '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But not all blogs or content prove effective. People come back for engaging content exploring current events and issues and stick around to see what they should make for dinner.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Content, Inbound Marketing] 8 Ways What You Write Will Affect Your Bottom Line
    '99% of the time, the written word is the chosen medium for companies doing inbound marketing. m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return! Give Them The Meaning: The Substance of Content.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Content, Inbound Marketing] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    'At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. As a B2B marketer, one of the best social media tools you can use is LinkedIn. Be a combination of the hare and the tortoise.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Content, Inbound Marketing] 20 Tools for Creating and Delivering Amazing Presentations
    Whether you''re trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won''t put people to sleep. We’ve compiled our list of the top presentation tools for sales and marketing professionals.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Content, Inbound Marketing] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    edition of the State of Inbound: Inbound Insights U.K. For our report, we surveyed marketing professionals across the United Kingdom, both leaders and practitioners, to find out the current trends in marketing. Our research aims to help marketers in the U.K. inbound marketing insights revealed 2014 from HubSpot.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Content, Inbound Marketing] 100 Questions to Ask Yourself When Creating a Buyer Persona
    The same idea holds true when marketing and selling your products. If you only have a surface-level understanding of your target customers, your ad copy and marketing materials will be aimed at an unnecessarily broad audience. Inbound Marketing Content Creation What Are Buyer Personas? Quick Review. Education.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Content, Inbound Marketing] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The second major shift threatening this industry is Gartner’s prediction that by 2017 the majority of IT spend will be made by Chief Marketing Officers, not CIOs. Marketing Agency Community.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Content, Inbound Marketing] The Ultimate Guide to Hiring Effective Marketers
    Let’s say his name is Malcolm Marketer. If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. “How the heck do I hire a good marketer? Here it is – the only guide you’ll ever need for how to hire effective marketers. You can see he wears a lot of hats.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Content, Inbound Marketing] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Content, Inbound Marketing] Why Outbound Prospecting Still Matters -- Now More Than Ever
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. Inbound sales, inbound marketing - it seems like that’s the only strategy that sales leaders depend on these days to generate leads and grow pipeline.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Content, Inbound Marketing] Ello and the weird economics of social media
    Dynamics of Ello may force better content Economic models that are under-utilized on the web Opt-in advertising for brands — the future or a privacy nightmare? Our content is free because of their generosity. Create smarter, faster content through gShift’s proprietary data. Our content is free because of their generosity.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Content, Inbound Marketing] How Inbound Marketing, Blogs and Social Media Generate Qualified B2B Leads
    'To make your B2B lead generation strategy and marketing solutions effective, you need to hone in on the “types of leads that are most likely to convert into paying customers. That As you gather marketing intelligence, you are able to redefine and focus your approach to meet your prospects head on. . Bring Your Leads Inbound.
  • HUBSPOT  |  THURSDAY, OCTOBER 2, 2014
    [Content, Inbound Marketing] The Ghostwriter's Go-To Guide for Running Great Interviews
    'We all know that business blogging is one of the core tenets of inbound marketing. Your exec will have an opinion about what she wants to talk about, but you are the marketing expert and should also have an opinion about what you think will resonate with your readers. Unfortunately, that''s rarely what happens in real life.
  • HUBSPOT  |  THURSDAY, OCTOBER 2, 2014
    [Content, Inbound Marketing] New Data Shows European Marketers Aren't Lagging Behind North America
    'There''s a misconception floating around the marketing world that European marketers are 12-18 months behind their North American counterparts in adopting new marketing paradigms. While this may have been true in the past, European marketers have progressed in leaps and bounds over recent years. Inbound has no borders.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Content, Inbound Marketing] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. talked to Boston businesses about how they’re using inbound methodology. Why was everyone so preoccupied with the future of marketing? Then answer.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Content, Inbound Marketing] How to Create a Content Strategy That Actually Drives Organic Traffic
    'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? In this article, I explain the process for creating a content strategy that drives traffic in detail.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 29, 2014
    [Content, Inbound Marketing] This is the week that was: All things inbound
    'It’s been a whirlwind week at Earnest HQ but that won’t stop us going ‘content fishing’ and rounding up the best of the best from the wild, wild-west that is the world wide web. Now we want to bring the benefits of inbound to a wider set of clients – particularly B2B organisations with leaner teams and budgets.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [Content, Inbound Marketing] Does Your Marketing Strategy Align With Your Goals? A Story
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Below is an all-too-common tale of a (fictional) company that waits too long to adjust its marketing strategy to align with its goals. Premium content offers. You may not even be aware of it.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 27, 2014
    [Content, Inbound Marketing] A 28-Day Training Plan for Becoming a Better Writer
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. So why shouldn’t those of us who must create content for the gaping maw of the internet have our own shape-up plan for writing? Blogging Content Creation Do you really need training for it?
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Inbound Marketing] State of Inbound 2014: The speed read
    'All the best bits from Hubspot''s ''State of Inbound'' report. HubSpot’s annual report for 2014 is here, packed full of insights on the power of inbound. And as interest in inbound continues to pick up pace, you could say HubSpot’s tips and tactics have never been more relevant. inbound marketing inbound
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Inbound Marketing] Why We Shouldn't Stop Innovating on Email
    'This is the part where I tell you how bleak it is to be an email marketer. These are all reminders that anyone who''s sent a marketing email in the last decade doesn''t really need. Good email marketing is tough and getting tougher -- but tough could be just the environment we need to motivate a change. Email Marketing
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Content, Inbound Marketing] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Here at Earnest we’ve been fanatical about inbound marketing for some time. We’ve also been fortunate in helping a number of our clients embrace inbound – as an integrated part of their campaign strategies to great success. Introducing woO Marketing. Services include: Inbound marketing appraisal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Inbound Marketing] Social media, authenticity and the human brand
    In fact, it became the seed for our newest Marketing Companion podcast. Content Marketing World. The post Social media, authenticity and the human brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories What are the boundaries of inbound marketing? Of course you are!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Inbound Marketing] Inspirational Tidbits & Takeaways From #INBOUND14 [SlideShare]
    INBOUND can be overwhelming. 10,000 people, 180 sessions, dozens of food trucks, and four packed days are exhausting for even the most energetic extroverts, and with all the speakers, seminars, and social events, you’re bound to have missed out on a nugget of wisdom to inspire you on a rainy day in your marketing or sales department.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Inbound Marketing] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    'The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. Ekaterina Walter (Business and Marketing Innovator). Be A Deeply Disagreeable Person.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Inbound Marketing] The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
    Yet somehow I’d forgotten all about it until a couple years ago, when someone asked me to explain the difference between “content marketing” and “inbound marketing.” So as part of our annual State of Inbound survey, we put the question to nearly 3,500 marketing and sales professionals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Inbound Marketing] A report from the epicenter of content marketing conferences
    'Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. The quality of both of these content marketing conferences was extraordinary. Know your audience.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Inbound Marketing] "The state of Inbound" - HubSpot Inbound 2014, Wednesday 17th Sepember
    The first was an energy-packed performance by art-house (content aficionado) rockers OkGo, the second was a mini-keynote by David Meerman-Scott. DMS gave the conference an overview on Inbound marketing and recognised the key barrier to success as "Fear". The first today was "The Science and Art of content promotion".
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Inbound Marketing] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    The way we saw it, eight years ago, was that the problem companies had was not a lack of great marketing tools. We decided to meet that challenge and build a single, integrated marketing platform to help companies grow. To that end, here''s what we''ve added into the HubSpot Marketing Platform. Inbound Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Inbound Marketing] Does Content Marketing Really Have a Confidence Problem?
    'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Are content marketers recklessly rushing deeper into content marketing? What’s going on here?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Content, Inbound Marketing] Content Marketing Insourcing: Tips for Turning Internal Resources into Content Creation Machines
    'The argument has long been settled, supported by volumes of data points, papers, posts, and countless real-world experiences by marketers of all stripes, types, and industries: Content marketing works. Especially for businesses that have the luxury of sizable marketing teams. But it’s not the case for most marketers.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Inbound Marketing] HubSpot Reveals New Tools to Accelerate Sales
    'With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect''s attention.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Inbound Marketing] How People Buy: The Evolution of Consumer Purchasing [Infographic]
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. As a marketing or sales professional, understanding where prospective customers get their information before making a purchase decision (and what factors help influence those decisions ) is crucial.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Content, Inbound Marketing] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    'Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. In other words, inbound is the superset of quality content and other ''magnetic'' tactics. ".
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Content, Inbound Marketing] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. And as a marketer, it''s part of your job to navigate through all of these changes. Need help with creating visual content, but don’t have Photoshop? One day Facebook doesn''t have hashtags, and the next it does.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Content, Inbound Marketing] 11 Lesser-Known LinkedIn Features You Should Be Using
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The site can also be an incredible inbound marketing tool. Making Yourself Irresistible.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Content, Inbound Marketing] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    'Content creation is one of the key pillars of inbound marketing -- but that doesn''t always mean it''s the easiest pillar to master. To help you overcome those obstacles, here’s a quick round-up of recent blog posts by HubSpot Partners about solving the most common content creation challenges that inbound marketers face.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 12, 2014
    [Content, Inbound Marketing] This is the week that was: Pixels of Furry
    'The weekly round up of the great and good in B2B Marketing. We are pleased to welcome back ‘This is the week that was’ - our weekly round-up of the good, the bad and the not so ugly in the world of b2b marketing. This week HubSpot released its annual report on the state of inbound marketing in 2014. Enjoy.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Content, Inbound Marketing] Experts Tell All: The 20 Laws of Sales & Marketing
    'The businesses that build valuable relationships with leads, prospects, and customers are the ones that have an inspired sales and marketing strategy. Taking time to seek out and dive into content that gets our creative juices flowing usually falls to the wayside because it doesn''t help us check off a box. that are sure to inspire.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Content, Inbound Marketing] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. ” the CEO declared with disdain, “We’ve obtained customers through successful marketing campaigns in the past, and we’re going to use the strategies that we know work. Who is Jack?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Content, Inbound Marketing] 5 Quick Tips for B2B Marketing to Millennial Decision Makers
    Content Marketing customer intelligence Customer Success Marketing Marketing Intelligence outbound prospecting pre-call research prospect outreach Prospecting Relationship Management Sales 2.0 'Gen Y, or the Millennial generation, is defined as thos […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Content, Inbound Marketing] What are the boundaries of inbound marketing?
    'One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. In that entire decade, what innovation caused us to re-think marketing strategy? Is content marketing as efficient as we think?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Inbound Marketing] The 5 "Must Haves" To Ignite A Lead Generation Blog
    'Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. These five things will help you set the blogging world on fire.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Inbound Marketing] What to Do When You Get Dinged by a Google Algorithm Update
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Generally, these updates are geared to improve content quality for Google’s customers, but each has its own intricate focus that you should be aware of. What do I mean by poor quality content?
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Content, Inbound Marketing] Stop Cold Calling and Start Lead Nurturing
    He called me after two salespeople quit, and he said, “I’m about to give up on cold calling and start doing inbound marketing. This type of interruption marketing no longer works. John Jantsch writes in this post on Ductape Marketing Blog, “You don’t have to be a pest when you call people.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Content, Inbound Marketing] A Beginners Guide to Inbound Marketing
    Not through the use of commercials, billboards, or unsolicited email blasts, but by effectively purposing the public to become spokespeople for their brand, was the ALS Association (among other ALS organizations) able to benefit from an inbound marketing campaign started by those affected by ALS. PROCUCE GREAT CONTENT.
  • SYNECORE  |  FRIDAY, SEPTEMBER 5, 2014
    [Content, Inbound Marketing] Outbound Marketing the Inbound Way
    'Inbound marketing has taken the world by storm and there is good reason for that; the sustainability and ROI are undeniable. Although embracing inbound marketing methodology is a no-brainer for many companies trying to achieve long-term goals, it is not a strategy that prospers overnight. Promote Online Content.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Content, Inbound Marketing] How Consumers Decide: Marketing for the 5-Step Model
    That’s why, as marketers, it’s important to anticipate the decision-making path of your consumer, and to answer questions before they arise. How will you differentiate your marketing from the competition? It’s crucial that your marketing is found by the consumer during her search. Lifecycle Marketing Consumer
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Content, Inbound Marketing] Welcoming Augmented Reality to the Digital Marketing Team
    In the world of marketing, long gone are the days of telemarketing, pop-up ads, and SPAM emails; in comparison, the marketing forces (gods) have shifted their focus to Inbound Marketing , where everything is content-driven for the benefit of the consumer, regardless of a sale. Enter the world of digital technology.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Content, Inbound Marketing] The True Stories Behind the Web's Coolest Content
    Taking a cue from VH1''s Behind the Music , we''ve teamed up with our pals at LinkedIn to bring you Behind the Content. In this new guide, we expose the true stories behind how (and why) some of the web''s most captivating content came into existence. While Behind the Content does not feature Milli Vanilli or M.C. Hammer.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Content, Inbound Marketing] Redesigning Your Website? Why You Need to Think About SEO From the Start
    The most common SEO mistake that I see marketers make when redesigning their websites is not involving the SEO team early in the process," says Jeff Ferguson, CEO of Fang Digital Marketing. Laura Hogan, marketing director at OverGo Studio , takes a similar view. Number of inbound linking domains. SEO Design
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Content, Inbound Marketing] How IBM Used Inbound Marketing to Thrive in the Digital Age
    The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing. IBM and Inbound.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Inbound Marketing] How Google AdWords Works [Infographic]
    'Optimizing your content for organic search is the best way to strengthen your presence on search engines and generate high quality traffic to your website. But that doesn''t mean pay-per-click (PPC) doesn''t have a place in an inbound marketing strategy. While your current customers might search for your business by name (i.e.
  • THE FORWARD OBSERVER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Inbound Marketing] Why A B2B Website Without A Blog Is Like A Car Without An Engine
    'Artillery B2B Marketing Blog > The Forward Observer If you want to overhaul your B2B website into a business development machine, the most important part to include is a blog. HubSpot defines a business blog this way: “A collection of articles that provide helpful, valuable, educational, and remarkable content to your target audience.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Inbound Marketing] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    'The following is an excerpt from our new guide, Inbound Marketing MythBusters. One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right. Attraction, after all, is just the first phase of the Inbound Methodology.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Content, Inbound Marketing] How to Develop an Unforgettable Voice in Your Writing
    The smart marketer’s landing page conversion course. The beginner’s guide to inbound marketing. Contently. Need help improving your online marketing results? The stuff I had seen him write before was content on a topic he wasn’t passionate about. Content Creation You know. Website.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Content, Inbound Marketing] The New Rules of Selling [SlideShare]
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. The presentation''s content is drawn from Scott''s latest book, The New Rules of Sales and Service , and this quote in particular resonates with me. Inbound Sales
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Content, Inbound Marketing] The Best Career Advice We've Ever Gotten
    Lindsay Kolowich, Staff Writer, HubSpot Content. Joe Chernov, VP Content. former boss (in the tech/marketing space) once told me that the smartest, hardest-working employee he ever had was a college dropout who -- before joining the company -- had spent the past 10 years tending bar and shucking oysters. sorry, boss). Do better.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Content, Inbound Marketing] The Anatomy of an Optimized Blog Post [Infographic]
    Truthfully, if you''re using the right marketing software , some of these will already be taken care of -- so you won''t have to worry about them when publish time comes rolling around.). And if you want to learn best practices for the other key components of inbound, check out our brand new offer, The Anatomy of Inbound Marketing.).
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Content, Inbound Marketing] Do Content Marketers Need To Have Writing Skills?
    'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. think there are many different ideas about what a content marketing strategist or content marketing team lead is or does in a corporate brand role.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 25, 2014
    [Content, Inbound Marketing] Why Website Optimization Trumps Search Engine Optimization
    'Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. It brings to mind the mistaken interchangeability of the terms inbound marketing and content marketing. Here’s how to do it.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Content, Inbound Marketing] Content vs. SEO: Which is More Important?
    'When Bill Gates coined the term “content is king” back in 1996, few people thought that quote would turn into an industry cliché, yet almost 18 years later, we’re debating whether content truly is king more than we ever did in 1996. Why Context is the True King for Your Online Marketing Strategy. Content Marketing SEO
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Content, Inbound Marketing] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    'First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Everyone makes mistakes, and we''re here to make the transition to inbound marketing success a little easier for you.
  • HUBSPOT  |  SATURDAY, AUGUST 23, 2014
    [Content, Inbound Marketing] How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Once you''ve established your reputation as a marketer who delivers quality leads to Sales, you''ll be every salesperson''s best friend. How can inbound marketers help? Timing Is Everything.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Content, Inbound Marketing] How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Read the following two sentences: 1) My session at INBOUND will make you see your job and your content differently. 2) My session at INBOUND will teach you about NLP. Does NLP Work? An Anecdote.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Content, Inbound Marketing] What Are Attribution Reports? [FAQs]
    'A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. What other content generates the most leads?
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Content, Inbound Marketing] How We Buy vs. How We Date: They're More Similar Than You Think
    The thing about most relationships is that they develop gradually -- even if both parties are in the market for love and/or marriage from the get go. We hope it helps you better understand explain the concepts of inbound marketing, explain inbound to others, and empathize with any potential customers you have on the horizon.
  • SYNECORE  |  TUESDAY, AUGUST 19, 2014
    [Content, Inbound Marketing] The inbound marketer vs. the outbound marketer [INFOGRAPHIC]
    'To stay competitive in this changing marketing landscape, it is imperative that you change the way you go about placing your brand in front of your target audience. Gone are the days of old-school marketing techniques like buying ads and email lists and hoping for new leads. Click Here to See Full Size Infographic
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Content, Inbound Marketing] Why You Need to Stop Neglecting Your Old Content
    As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? The Solution to Content Neglect.
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Content, Inbound Marketing] The Rise of Social Leaders #SocBiz25 #SocBiz
    This list was especially significant to Blue Focus Marketing (@ BlueFocus ), as Cheryl Burgess ( @ckburgess ) CEO was a member of the selection committee tasked with assisting on the list, a process that was driven by the contributions of the Economist Intelligence Unit (@ TheEIU ) and IBM (@ IBM ). Rather, it’s up to us to create it.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Content, Inbound Marketing] The 4 Basic Elements of Inbound Marketing
    As an agency that follows the principles of inbound marketing, sometimes we forget that not everyone out there is drinking the inbound Kool-Aid. So this week, we’re taking a step back and looking at the basic elements of inbound marketing that guide us through everything we do for ourselves and our clients.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Content, Inbound Marketing] 4 Fresh Ways to Squeeze More Conversions Out of Your Blog
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. As a content marketer who has a experimented with conversion optimization, I''ve seen first-hand how breaking the mold can help a blog grow. How is that even possible? Let me show you what we did.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Inbound Marketing] How to Promote Your Content Using Paid, Earned & Owned Media
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. The amount of patience required is dependent on the level of inbound adoption within any given industry. Content Coverage. Email.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Inbound Marketing] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    'The following is an excerpt from our new guide, Inbound Marketing MythBusters. The misinformed marketer may think of inbound marketing as only being effective at filling the top of the funnel. Clearly, inbound marketing is about more than mastering the top of the funnel. Inbound Sales BUSTED].
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Content, Inbound Marketing] How to Create a Curated Blog Post [+5 Free Blog Post Templates]
    'I''m going to let you in on a little secret: Not all of the content you create has to be 100% original. And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you get all "But content curation is lazy!" Mind-blowing, right?
  • HUBSPOT  |  SATURDAY, AUGUST 9, 2014
    [Content, Inbound Marketing] How Marketing and Sales Can Work Together to Close More Leads
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. How Can Marketing Help Sales Close More Leads? They key is for Marketing to understand and embrace the specific buying process used by prospective sales prospects. Times have changed. Customer: 1.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Content, Inbound Marketing] You���re Taking These Marketing Maxims Way Too Literally
    We know all too well marketing changes at the speed of screen flicker. So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. Marketers made a things called brochures. When we produced these types of marketing communications we used visuals and copy.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Content, Inbound Marketing] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    'My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. We have been talking about the intersection of sales and content marketing for B2B companies.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Content, Inbound Marketing] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    'Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?” The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know. ” Don’t worry. 1) What Is Demand Gen?
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Content, Inbound Marketing] 5 Data-Backed Twitter Tips You Should Know
    With the filter feature, I am able to group tweets by content type or by certain aspects of tweet copy. Example of a clear offer: Free Kit: The Marketer''s Crash Course in Visual Content Creation [link] pic.twitter.com/WY9XMgvaj1. How do you measure your marketing efforts on Twitter? My Methodology. Tweet this takeaway.].
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Content, Inbound Marketing] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    'Not everyone who works in marketing imagined they''d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. was sort of always in marketing. Channel Marketing Associate, HubSpot. Rand Fishkin.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Content, Inbound Marketing] How to Avoid Becoming a Marketing Fossil
    'In his new book, The Marketing Performance Blueprint , HubSpot partner Paul Roetzer , shares a story from Anita Newton , Vice President of Corporate Marketing at Adknowledge. of CMOs have proven the short-term impact of marketing spend , while long-term spend dips to 29% in the latest 2014 CMO Survey. Inbound Marketing hiring
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Content, Inbound Marketing] How to Consistently Keep Up With the Latest Social Media Trends
    Be careful of using something too general (like #marketing) because you will soon see a swarm of tweets flooding into your stream. Tweets from https://twitter.com/HubSpot/lists/inbound-marketing-stars. That way you will get regular updates when they post content or are interviewed about social media. It''s hard.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Content, Inbound Marketing] 7 Skills To Look For When Hiring A Content Marketing Strategist
    'Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. ” So if you are looking to build your content marketing team , here are 7 skills (and 1 bonus skill) to look for. Content Marketing agree!
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Content, Inbound Marketing] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    'Inbound phone calls drive business. They are the leads sales teams want most, and marketing teams and agencies most need to generate. But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. That’s why Ifbyphone is proud to announce our new Summer 2014 Release.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Content, Inbound Marketing] The Fundamentals of Inbound Marketing [Free Training Deck]
    'Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? content marketing. permission marketing. internet marketing. online marketing. digital marketing. social media marketing. web marketing. Inbound Marketing
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Content, Inbound Marketing] The Forgetful Person's Guide to Staying Organized at Work
    Ideas to bring up in our next Content Team meeting. For example, I need to check out the backend of HubSpot blog approximately a bagillion times a day to make sure posts are properly scheduled and monitor the performance of recently published content -- and of course, I can never remember the direct URL to enter. Inbound Marketing
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Content, Inbound Marketing] The Inbound Marketing Methodology Explained [VIDEO]
    'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Inbound Marketing. Content is fire.
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Content, Inbound Marketing] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    'For the past few weeks, the most shared content has covered a wide range of topics related to inbound marketing. While one post on SEO snuck into the list of most shared content this week, the majority of this week''s most popular content centered around one clear topic: Twitter. Tweet. Tweet. Tweet. Tweet.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Content, Inbound Marketing] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    If you want get more people to find you in search, you need to know how to optimize your content for each of these types. Brands are now competing for keyword space, not in the traditional informational arena, but in the marketing and brand-related sense. This is where the power of content is truly unleashed. What It Is.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Content, Inbound Marketing] The Modern Marketing Agency Pitch
    'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Here are five ways the modern marketing agency can create a presentation (not a “pitch”) that will win new business. Marketing is increasingly data-driven. Seriously, it was a huge deal. I forget exactly why. Kittens?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Content, Inbound Marketing] A 3-Step Framework for Leading a World-Class Marketing Team
    'The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving. It’s easy for marketers to chase multiple campaign ideas and directions. ” Alignment between Marketing and Sales begins with effective communication.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Content, Inbound Marketing] 10 Things Every Email Marketer Can Relate To
    'Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. And if you''re a fellow email marketer, I''m sure you know all too well what I mean. Email marketing is hard.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Content, Inbound Marketing] How To Link Inbound Marketing With Trade Show Success
    'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Content, Inbound Marketing] Is Parallax to Blame for Poor SEO?
    Or a simpler version of parallax seen on HubSpot''s State of Inbound Marketing page. But there''s been some chatter about the downsides of parallax web design from a marketing perspective. Here are several arguments marketers have made against parallax design. SEO mobile marketing How Parallax Design Works.
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