• CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Content, Inbound Marketing] Staffing and Launching Your Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. growth.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Content, Inbound Marketing] Content Marketing Playbook: Strategy and Roadmap
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. She identified content as the answer and set about. more we expect from marketing.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Content, Inbound Marketing] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. 100+ INBOUND 2016 Sessions Just Announced: Picks for Every Kind of Marketer. For the Email Marketer. For the Content Creator.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Content, Inbound Marketing] How to Write a Great Email Signature: 9 Tips With Real Examples
    That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. It can help drive traffic to your online content if you're posting links to that content on social.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Content, Inbound Marketing] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. PHOENIX, Ariz.,
  • CAPTORA  |  TUESDAY, JUNE 21, 2016
    [Content, Inbound Marketing] Three Phases of High-Performance Campaign Creation
    Relevant, targeted marketing campaigns are the building blocks of your #leadgen efforts. Gathering the data points before you begin will ensure your marketing campaigns will tie in with overall marketing strategy and accurately reflect your messaging. Make sure that your content asset description is short and to the point.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Content, Inbound Marketing] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Practicing good inbound marketing means sending emails to people who actually want to hear from you. Note: I am not a lawyer, and that you should not construe the contents of this article as legal advice. instead of this: Sender name: Marketing Team. In other words, it's a text preview of the content inside the email.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Content, Inbound Marketing] Free Templates: How to Create Beautiful PowerPoints (+ Bonus Video Tutorials)
    Opentopic blog >> offers.hubspot.com Inbound marketers know it’s important to share visual and engaging content. Analyze & optimize your content. So why are most PowerPoint presentations still so boring? PowerPoint can be a powerful tool for lead generation, brand building, and thought leadership.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Content, Inbound Marketing] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Content, Inbound Marketing] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. It’s probably no surprise that 76 percent say they are creating more content than they were a year ago. Make content easy to skim. Both are free.
  • VISUALLY  |  WEDNESDAY, JUNE 15, 2016
    [Content, Inbound Marketing] How To Build Landing Pages That Convert
    Landing pages are an indispensable part of an inbound marketing strategy. Visitors should reach a landing page after clicking on an ad, to get more information about a product launch, to download a piece of content, or sign up for a newsletter. Best Practices Featured content marketing landing pageLess is more.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Content, Inbound Marketing] Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
    Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo. These channels play a vital part in your inbound marketing strategy. How can busy marketers separate "trends" from new must-have social channels? Instagram?
  • BULLDOG SOLUTIONS  |  TUESDAY, JUNE 14, 2016
    [Content, Inbound Marketing] Dynamic Creative in B2B
    Market-tested. Aren’t those adjectives we’d all like to use to describe our marketing efforts? Industry experts say it can yield a 5X higher engagement with your content. Consumer marketers use dynamic creative whenever they can, because it helps them drive marketing strategy that has often been difficult to achieve.
  • ACTIVEDEMAND  |  MONDAY, JUNE 13, 2016
    [Content, Inbound Marketing] Five Things Marketing Agencies Need in an Automation Platform
    This is where marketing automation platforms come into play, and among the most important factors when choosing such platforms are support for multiple client sub-accounts, client-level dashboard reporting, multiple channel marketing, the ability to reuse/clone marketing templates and assets across accounts and, finally, white-labeling.
  • FATHOM  |  MONDAY, JUNE 13, 2016
    [Content, Inbound Marketing] Marketing to Millennials: Does it Matter to You?
    Whatever you think of millennials, though, it still remains a fact that many organizations are scrambling to figure out how to speak to millennials through their marketing. When does it make sense to focus on marketing to millennials, though? How Are Marketers Speaking to Them? . When is It Appropriate to Market to Millennials?
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Content, Inbound Marketing] 6 of the Best Professional Bio Examples We've Ever Seen
    And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup.
  • ACT-ON  |  MONDAY, JUNE 13, 2016
    [Content, Inbound Marketing] Is Inbound Marketing Holding Your Business Back?
    Inboundmarketing is defined as marketers getting people to come to them, rather than marketers going out to get prospects’ attention. Inbound is an effective marketing tactic, but it’s not a replacement for a complete, balanced marketing strategy. The risks of inbound-only. In conclusion….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Content, Inbound Marketing] Should your content generate leads or relationships?
    His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” ” I asked.
  • LEADERSHIP  |  FRIDAY, JUNE 10, 2016
    [Content, Inbound Marketing] The Pitfalls of Scaling Content
    If you are a frequent visitor to my blog, then you already know how strongly I believe in the power of inbound marketing. Content marketing is a wonderful tool when it comes to reaching a wider audience, driving traffic, and increasing your sales, but scaling up your content production can backfire if you’re not careful.
  • VIEWPOINT  |  FRIDAY, JUNE 10, 2016
    [Content, Inbound Marketing] The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click
    Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. Inbound, nurture and proactive outbound are all reliable sources. Make marketing accountable.
  • KEO MARKETING  |  THURSDAY, JUNE 9, 2016
    [Content, Inbound Marketing] KEO Marketing Wins Two Prestigious American Business Awards
    KEO Marketing Recognized for Client Website Redesign and Social Media Excellence  . June 9, 2016 – KEO Marketing , a full-service digital marketing agency, has been awarded two American Business Awards SM for marketing excellence on behalf of client Republic West Remodeling. About KEO Marketing. PHOENIX, Ariz.,
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Content, Inbound Marketing] How to Recruit Top Talent Using an Inbound Framework
    Inbound marketing has fundamentally changed the way most companies think about customer acquisition. With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase. As a result, many marketers have changed tack.
  • OPENTOPIC  |  WEDNESDAY, JUNE 8, 2016
    [Content, Inbound Marketing] Is Inbound Marketing a Waste Of Time and Money?
    Opentopic blog >> smallbiztrends.com Need to figure out whether inbound marketing fits in your marketing mix? Here’s some inbound marketing advice for small businesses. The concept. Cognitive Technology Cmo cognitive technology
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Content, Inbound Marketing] 10 Ways to Create Great Inbound Content for Your Association
    Content can be a great way for your association to engage with constituents. What’s the best approach to creating nonprofit content? Whether you’re about to launch a brand new content strategy or want to tweak current efforts to increase member engagement, these 1 0 tips can help your organization succeed with content.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Content, Inbound Marketing] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. People’s guards go up when it comes to marketing and sales, simply because there have been too many cases of high-pressure, exploitative tactics over the generations.
  • KEO MARKETING  |  THURSDAY, JUNE 2, 2016
    [Content, Inbound Marketing] Three Ways Data Informed Buyer Personas Can Help Inbound Marketing Campaigns
    Using data informed buyer personas can create more successful inbound marketing campaigns.  Statistics show that 81 percent of buyers will pay a premium for industry experience and industry-specific solutions, but only 44 percent of B2B marketers use buyer personas. They ensure content resonates with your ideal audience.
  • KEO MARKETING  |  WEDNESDAY, JUNE 1, 2016
    [Content, Inbound Marketing] KEO Marketing Wins 2016 BMA B2 Award of Excellence for Digital Advertising
    KEO Marketing Presented Award of Excellence as part of the 2016 B2 Awards for its work on a campaign for a Top 15 Financial Institution  . Each year the BMA recognizes the B2B Marketing Industry’s most innovative and groundbreaking business-to-business marketing campaigns of the year. About KEO Marketing Inc. KEO News
  • HUBSPOT  |  TUESDAY, MAY 31, 2016
    [Content, Inbound Marketing] 4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]
    It's all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your content isn't all that great. Inbound Marketing Content Blog Daily IGSS
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 31, 2016
    [Content, Inbound Marketing] Get Intelligent with your Inbound Marketing
    Producing good content and enabling prospects to easily find it is a great strategy for building top of the funnel leads. In fact, that is what inbound marketing is all about – bringing the leads in to engage with your content so you can build a relationship over time. Marketing Strategy
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Content, Inbound Marketing] 7 Steps to Brilliant B2B Marketing [Part 2]
    This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. This week’s infographic created by Smart Insights is a great primer on how to build up a holistic B2B marketing strategy. Today, I’m going to look at the final 4 steps – let’s check them out: Step 4: Content and Inbound Marketing.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Content, Inbound Marketing] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    As marketers, it's pivotal that we measure our work. In fact, dynamic marketing dashboards take a lot of planning and forethought. 26 Questions to Ask Before Creating Your Next Marketing Dashboard. 1) Why is the dashboard being created? In marketing, we construct our content with our buyer personas in mind. Excel?
  • KEO MARKETING  |  THURSDAY, MAY 26, 2016
    [Content, Inbound Marketing] Improve your SEO by Fixing Your Old Web Content
    As you move forward with your content marketing strategy , make sure you don’t forget about the older content that’s been on your website for a few years. Old sales pages, obsolete product pages and other outdated content can drive traffic away and lower your rank in the search engines. Add a 301 redirect away from it.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Content, Inbound Marketing] A Guide to Growing and Engaging your Membership Base [New Ebook]
    Inbound marketing isn't an overnight fix, but it is a long-term and highly efficient solve to these problems. In this free ebook, we cover: The basics of content and inbound marketing for nonprofits. Tips for brainstorming and writing content your audience will love. Click here to Tweet it out! Nonprofit
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Content, Inbound Marketing] 9 Questions to Ask Before Creating Another Social Media Account
    For a lot of marketers, determining exactly where and when to spend your precious resources (read: bandwidth and money) can be a challenge. For example, your recruiting department may be looking to engage with different folks than your marketing department. 2) Will this account fill a need that is different from one of my other accounts?
  • KEO MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Content, Inbound Marketing] KEO Marketing Wins Three 2016 American Business Awards
    May 25, 2016 – KEO Marketing , a full-service B2B marketing agency, has been awarded three Stevie® Awards in the 2016 American Business Awards SM for campaigns on behalf of a top 15 financial institution client. About KEO Marketing. PHOENIX, Ariz., The American Business Awards are the nation’s premier business awards program.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Content, Inbound Marketing] B2B CMOs Should Invest in These Marketing Innovations
    Changes in technology means business to business (B2B) marketers need to continually evolve with innovation. Working with an experienced B2B marketing agency gives you a business partner experienced in rapidly evolving technology who can help you connect with your target audience. Mobile tech. Video. Lead Generation
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Content, Inbound Marketing] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    More than ever, marketers and demand generation professionals are facing mounting pressure from their executives to tie marketing efforts to revenue. The Content Marketing Institute defines demand generation as “the practice of creating demand for an organization’s product or services through marketing.”.
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Content, Inbound Marketing] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on June 21, 2016  . Titled “How to Choose the Most Effective Marketing Channels for Your Business Model,” the educational session will be conducted from 11:30 a.m. They may also be unsure which marketing channels will work best for their business model.
  • KAPOST  |  MONDAY, MAY 23, 2016
    [Content, Inbound Marketing] 8 #SDSummit Case Study Sessions to Attend
    Despite the success of their inbound marketing, the company recognized they were missing out on many potentially valuable opportunities—leads weren’t aligned to the right accounts. To improve results, RingCentral implemented an account-based marketing strategy.” Manager, Marketing Operations, RedHat.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Content, Inbound Marketing] 7 Steps to Brilliant B2B Marketing [Part 1]
    B2B marketing is a machine with different moving parts. brilliant B2B marketing strategy is a holistic one that includes some different approaches. 93% of B2B content marketers use social media (other than blogs). 47% create branded content tools. Step 3: Search Marketing. Let’s take a look! 74% post videos.
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Content, Inbound Marketing] New Marketer’s Guide Delivers Five Advanced Content Marketing Techniques
    Leading B2B Marketing Agency, KEO Marketing, Releases Guide for Standing Out in the World of Content Marketing. With the explosion of content marketing, thousands of businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention. About KEO Marketing.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Content, Inbound Marketing] How We Grew Inbound Traffic by 300% in 6 Months
    During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. How much content should you write? Want ROI?
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Content, Inbound Marketing] How to Bridge the Customer’s Trust Gap
    Content from customer service and marketing generates the most trust. The sales person needs to let the customer know that the marketing people and the customer service people are also ready and willing to help the customer make the best decision. Customized Content Marketing. They responded like this. Summary.
  • VIEWPOINT  |  WEDNESDAY, MAY 18, 2016
    [Content, Inbound Marketing] An Allbound Marketing Approach Closes Your Revenue Gaps
    How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. developed this simple formula to illustrate the risks of overdependence on inbound marketing.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Content, Inbound Marketing] The A/B Testing Checklist You'll Want to Bookmark
    When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. But these tests can also be complex. How A/B Tests Work.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Content, Inbound Marketing] Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
    In the spirit of learning and growing, HubSpot Academy is running World Certification Week : A week of inspiring and educational talks broadcast on Google Hangouts, where you can tune into topics on: Career development in sales and marketing. How to create and use educational content. “Always be learning.". What have you learned?
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Content, Inbound Marketing] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    For those that have not implemented inbound marketing or sales development initiatives, it provides an opportunity to create a clear roadmap to determine what issues, if any, need to be addressed; how to best address them, and what the quickest path to impact would be. Inbound marketing is not a quick fix.
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Content, Inbound Marketing] Interesting Infographics: When and How to Update Your Social Media
    It’s no sorcery on their part – there’s been a lot of research done on the topic of optimizing your social media marketing. Social media marketing is about more than just setting up a profile page and posting the occasional update. LinkedIn: 94% of B2B marketers rate LinkedIn the top B2B social media lead generation source.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Content, Inbound Marketing] Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
    As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters. Inbound Marketing
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Content, Inbound Marketing] The Most Effective Inbound and Outbound Marketing Tactics
    There are many options when it comes to inbound and outbound lead generation tactics. Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. What is Inbound Lead Generation? – Content marketing. Content.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Content, Inbound Marketing] The Most Effective Inbound and Outbound Marketing Tactics
    There are many options when it comes to inbound and outbound lead generation tactics. Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. What is Inbound Lead Generation? – Content marketing. Content.
  • KEO MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Content, Inbound Marketing] Overcome New Customer Acquisition Challenges with Inbound Marketing
    Here are a few strategies to help overcome customer acquisition challenges and build greater market share. B2B companies should first start by calculating the dollar amount to invest on various marketing tactics to acquire new customers. Internally it’s a tool for measuring the success of your marketing strategy. B2B Marketing
  • KEO MARKETING  |  MONDAY, MAY 9, 2016
    [Content, Inbound Marketing] How to Optimize Your Business YouTube Channel
    Because of this seemingly endless reach, it’s an essential network to include in digital marketing strategies to boost online advertising and inbound marketing efforts. memorable brand can lead to more video marketing exposure, engagement and transactions. Video Marketing
  • KEO MARKETING  |  THURSDAY, MAY 5, 2016
    [Content, Inbound Marketing] KEO MARKETING WINS AMA SPECTRUM AWARD FOR BEST INTERACTIVE WEBSITE
    KEO Marketing Presented Award for Top “Interactive Website” for Republic West Remodeling Project  . May 5, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, was recognized with a first place American Marketing Association (AMA) Spectrum Award for its work for client Republic West Remodeling.
  • CAPTORA  |  THURSDAY, MAY 5, 2016
    [Content, Inbound Marketing] Growth Marketing Q&A with ServiceRocket’s Colleen Blake
    The flood of new technologies into digital marketing has, in many ways, upended how marketers hire. We asked Blake for her perspective on how new technologies are changing the role of marketers — and what core skills she looks for in growth marketing candidates. They need to embrace the concept of “helping sells.”
  • CAPTORA  |  THURSDAY, MAY 5, 2016
    [Content, Inbound Marketing] Growth Marketing Q&A with ServiceRocket’s Colleen Blake
    The flood of new technologies into digital marketing has, in many ways, upended how marketers hire. We asked Blake for her perspective on how new technologies are changing the role of marketers — and what core skills she looks for in growth marketing candidates. They need to embrace the concept of “helping sells.”
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Content, Inbound Marketing] Education Blogging 101: How to Attract More Students Online
    Active blogging is a basic building block of any successful inbound marketing strategy - its hub, if you will. HubSpot research found that marketers who prioritize blogging are 13x more likely to be able to show a return for their efforts. First, good blogs are regularly updated with with entertaining, informative content.
  • LEANDATA  |  WEDNESDAY, MAY 4, 2016
    [Content, Inbound Marketing] The Fallacy of Inbound Versus Outbound
    In the blue corner, we have that time-honored business strategy, Outbound Marketing! And in the red corner, there’s the up-and-comer, Inbound Marketing! But doesn’t it seem like Inbound and Outbound always are being pitted against each other? The discussion inevitably is billed as Inbound Versus Outbound.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Content, Inbound Marketing] Complement Your Content Strategy with Account-Based Marketing
    Content remains one of the strongest pillars for a successful  B2B marketing strategy today. Even though it takes time and resources to excel with inbound content, it shouldn’t be the only thing holding up your strategy. How ABM Works—And Why It’s Such a Potent Partner for Content. Outbound vs. Inbound.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Content, Inbound Marketing] Strategies to Drive Member Engagement
    They’re regularly reading your content. Engagement has so many interesting dimensions and can be eye-opening to a marketer who is looking to make the most out of a limited marketing judgement. Check out our ebook, A Crash Course on Inbound Marketing for Nonprofits >> Create Exclusive Groups on Social Media.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Content, Inbound Marketing] Five Steps to Thriving in the Age of the Customer – Part 5
    Last October, I attended CEB's Sales & Marketing Summit in Las Vegas (which, I highly recommend BTW). After Empowered customer make customer obsession  essential  in today's market. Customer obsession  requires  a reliance on marketing. Marketing-led companies  consistently   outperform  peers on key metrics that matter.   .
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Content, Inbound Marketing] 6 Different Ways to Organize Your Marketing Stack
    When it comes to organizing your  marketing technology stack , there’s no “one size fits all” approach. But if you’re still in the early stages of planning and implementing a marketing stack, sometimes it’s nice to see how others are doing it. Think about your choice, and how it could shap your marketing tech stack. Mostly, no.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Content, Inbound Marketing] What is Outside-In Marketing?
    As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. It is about a content strategy that’s kind of the opposite of how SEO was practiced at the time. For a relatively short book, it contains a lot of content.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Content, Inbound Marketing] What To Do If Your Website Traffic Is Down
    Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website.
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [Content, Inbound Marketing] Growing Demand for Account-Based Marketing
    B2B marketers are notorious for their hesitance to adopt digital marketing tactics. While their counterparts in B2C marketing have recognized the substantial benefits of real-time communication and individual targeting that accompany digital, B2B organizations seem to struggle with identifying the benefits digital poses for them.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Content, Inbound Marketing] 8 Reasons Super Specialized Companies Should Embrace Inbound
    “People don’t shop for our products online.”. I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Inbound Marketin
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Content, Inbound Marketing] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    But have you really adapted your marketing plan to match the way today's customers shop and buy? What's a marketer to do to make sure your buyers find you early and often? Whether you're a newbie or experienced with market research, this guide will give you a blueprint for conducting a thorough buyer's journey study. Closing.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Content, Inbound Marketing] How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
    Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. The importance of strategic content organization to build an engagement path. Intrigued?
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2016
    [Content, Inbound Marketing] What “Industry Presence” is — and Why It Matters to Online Visibility
    The web presence optimization (WPO)  framework  includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. These activities will deliver the highest value when coordinated with social, PR, SEO and paid marketing tactics. Academic sites (.edu
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Content, Inbound Marketing] 6 Different Ways to Organize Your Marketing Stack
    When it comes to organizing your marketing technology stack , there’s no “one size fits all” approach. But if you’re still in the early stages of planning and implementing a marketing stack, sometimes it’s nice to see how others are doing it. Is interactive content included in your tech stack?
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Content, Inbound Marketing] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss a contrarian article that claims content marketing is a meaningless buzzword. This week’s This Old Marketing example: Ripley’s Believe It or Not. Robert and I agree.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Content, Inbound Marketing] 7 Tips for Making Your Transactional Emails More Personal
    As marketers, the gospel of "value" is drilled into our heads before we write our first blog post. Providing value to site visitors, prospects, and customers is the cornerstone of inbound marketing, but it's easy to forget about transactional emails. Most marketing emails are either promotional or transactional.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Content, Inbound Marketing] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Since then, the marketing mix has changed radically and grown in complexity.
  • KEO MARKETING  |  TUESDAY, APRIL 19, 2016
    [Content, Inbound Marketing] KEO Marketing’s Sheila Kloefkorn Appointed Facilitator of Arizona Technology Council’s 2016 Marketer’s Network
    Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges  . Kloefkorn will leverage her extensive business background to help create a successful forum in which marketing executives receive trusted advice from their peers. Pragmatic Marketing. About KEO Marketing. Heard Museum.
  • CEROS  |  TUESDAY, APRIL 19, 2016
    [Content, Inbound Marketing] Selling Science to Artists: 5 Data-Focused Tips for Content Creators
    This post, Selling Science to Artists: 5 Data-Focused Tips for Content Creators , written by Bill Fanning , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Promotion – an outbound and inbound plan to reach the target audience. The Balance of Art and Science in Marketing. In Summary.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Content, Inbound Marketing] How to Get More Out of Your Google Adwords Campaigns [Infographic]
    As an inbound marketer with only so much budget to spend on pay-per-click advertising, you want to get the most bang for your buck. That's why many marketers are choosing to spend a portion of that budget on Google AdWords. How can Google AdWords improve your marketing ROI? PPC Advertising Daily IGSS
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Content, Inbound Marketing] How to Sell Your Ideas
    To read more content like this, subscribe to Agency Post. With data from either previous tests you ran on the client’s behalf, another brand’s successful marketing experiment, or your previous clients’ results, you can easily prove the value and the potential ROI from the investment in the idea. There are too many late nights to count.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Content, Inbound Marketing] How to Use Twitter Retargeting Ads to Generate More Customers
    Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. Rather than asking people to fill out a form, we decided to try showing product-related and bottom funnel content to see if we could influence leads down the funnel to become opportunities and eventually, customers.
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Content, Inbound Marketing] ‘Congratulations! You’ve Been Fired,’ and 5 Other Stories You Should Read
    Increasingly, that “stuff” is content… You’re watching it, reading it, scanning it, sharing it, and so on. Selected by Jess Black, customer marketing manager. Selected by Erin Nelson, marketing editor. Selected by Sam Slaughter, vp of content. Selected by Dillon Baker, associate editor.
  • B2B MARKETING INSIDER  |  FRIDAY, APRIL 15, 2016
    [Content, Inbound Marketing] Why Salmon + Broccoli = The Secret Sauce To Growth
    If you are like me, you know you should be producing great content. The post Why Salmon + Broccoli = The Secret Sauce To Growth appeared first on Marketing Insider Group. Marketing Strategy Content Marketing content strategy Inbound MarketingHave you ever felt stuck?
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Content, Inbound Marketing] 4 Ways to Use Student Advocacy to Increase Applications for Your School
    Content marketing presents two great challenges: Feeding the content beast and successfully using it to develop a trusting relationship with your prospects. Your students can help your inbound strategy meet both challenges. Why not ask them to write content for different marketing campaigns? Don't have any?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Content, Inbound Marketing] How Your Startup Can Overcome Content Marketing Challenges
    Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Content, Inbound Marketing] How to Turn Anyone Into a Blogger
    As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. When it comes to small businesses, who may have only a business owner trying to maintain all inbound efforts, blogging regularly becomes all but impossible.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Content, Inbound Marketing] Why Inbound Marketing Should Take a Back Seat to Current Customers
    Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000.
  • KEO MARKETING  |  TUESDAY, APRIL 12, 2016
    [Content, Inbound Marketing] The Three Pillars of Lead Generation
    KEO Marketing is a leader in effective, results driven inbound marketing campaigns. To name one: accurately describing the buyer persona and then creating content that delivers a relevant message to that target audience. When the content is what the prospect is looking for, you get happy buyers which means higher ROI.
  • ANNUITAS  |  TUESDAY, APRIL 12, 2016
    [Content, Inbound Marketing] Four Problems with Account-Based Marketing
    Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Here are the four most commonly cited criticisms I have heard about Account-Based Marketing, and my take on how these are tactical issues rather than strategic ones. Account-Based Marketing Only Supports Outbound. And that is where the trouble lies.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Content, Inbound Marketing] The buzz around account-based marketing at MarTech
    The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.
  • VIDYARD  |  MONDAY, APRIL 11, 2016
    [Content, Inbound Marketing] A Marketer’s Guide to Advertising on Facebook and Instagram with Video
    When advertising to today’s audiences, the first step is to analyze how viewers are digesting content. Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. Content Tone. The viewers, in general, respond best to light, humorous content.
  • KEO MARKETING  |  FRIDAY, APRIL 8, 2016
    [Content, Inbound Marketing] Three Keys to Selecting an Inbound Marketing Agency
    As business competition becomes fiercer, many businesses turn to an inbound marketing agency to help them drive more clients to their websites. Because a good inbound marketing strategy helps businesses rise to the top of the search engines. Not all inbound marketing agencies are the same, however.
  • IKO-SYSTEMS  |  THURSDAY, APRIL 7, 2016
    [Content, Inbound Marketing] Do You Take Part in the 7 ‘Worst Practices’ in Cold Email?
    Exclusive Bonus Content: Download Here 6 Warning Signs You Need Better Leads. Exclusive Bonus Content: Download Here 6 Warning Signs You Need Better Leads. #6 Don’t Use Presumptive Sales Techniques. Exclusive Bonus Content: Download Here 6 Warning Signs You Need Better Leads. There’s a genuine sense of opportunity in the air.
  • KEO MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Content, Inbound Marketing] How to Optimize your B2B Marketing in Phoenix
    A good strategy for small to medium-sized businesses is to optimize their business to business (B2B) marketing to drive in as many prospects from their city as possible. All cities have their own unique characteristics, so for this example we will focus on optimizing B2B marketing in Phoenix Arizona.  Inbound Marketing.
  • KAPOST  |  WEDNESDAY, APRIL 6, 2016
    [Content, Inbound Marketing] The Cost of Customer Acquisition vs. Customer Retention
    Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Inbound marketing (blog content, SEO, social media). Event marketing. And the list goes on.
  • 6SENSE  |  TUESDAY, APRIL 5, 2016
    [Content, Inbound Marketing] 3 Reasons Marketers Can’t Afford to Ignore Data
    The key to success in modern marketing and sales is having insight into your customers’ behavior first AND acting on it fast. To accomplish this goal, B2B marketing and sales professionals must adapt to the new way B2B buyers make purchasing decisions. The reality is that this approach isn’t working. The Rise of Intent Data. Latest
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Content, Inbound Marketing] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    No matter how unique your niche is, it's likely that people are searching for the content you'll create. The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. Step 3: Solving for Leads With Gated Content. The result?
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Content, Inbound Marketing] 10 Things Every B2B Tech Marketer Needs to Know
    For B2B tech marketers, it's crucial to understand the real value of the technology you're promoting - whether it’s a simple consumer product or a complicated enterprise service. The real trick of technology marketing is learning a subject (one which may be completely foreign to you) quickly and efficiently. Curate Content.
  • WEBBIQUITY  |  MONDAY, APRIL 4, 2016
    [Content, Inbound Marketing] You’ve Discovered SEO Keywords, But What’s Next?
    Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. sophisticated keyword strategy can help every step of your marketing funnel. Most people track their keywords to inform their content strategy and website design. Group Your Keywords.
  • KEO MARKETING  |  THURSDAY, MARCH 31, 2016
    [Content, Inbound Marketing] Why B2B Marketers Should Include Podcasting for Lead Generation
    Successful B2B marketing businesses employ a balance of programs in their marketing strategy. Combine high quality and relevant content with the right strategy, and businesses can use B2B podcasts for effective lead generation. Build a realistic vision for a podcast and the ways it can enhance an existing B2B marketing strategy.
  • CAPTORA  |  THURSDAY, MARCH 31, 2016
    [Content, Inbound Marketing] Digital, Multi-channel, Marketing and Considerations From Google’s New Search Page Layout
    During this month of college basketball madness, does Google’s new Search Engine Results Page (SERP) layout have you second-guessing your marketing bets too? If you want to win, the game is about content. Content that answers the call. If you make content that sticks, you’ll see lower bounce rates.
  • KEO MARKETING  |  TUESDAY, MARCH 29, 2016
    [Content, Inbound Marketing] Amplify Your SEO Strategy with These 5 Steps
    Content strategy – Amplifying your SEO strategy through content requires more thought than just keyword optimization. The first step is getting someone to click on your content, but even more important is getting them to read and/or interact with it. Once you have great social content developed, promote it.
  • HUBSPOT  |  TUESDAY, MARCH 29, 2016
    [Content, Inbound Marketing] Sneak Preview: SEO Do's and Don'ts for Schools [EBOOK]
    While websites have long been an important part of the marketing and recruitment efforts of any school, they’re now the most important part. Once you’ve snagged their attention, you can continue your inbound marketing strategy. The search for higher education has changed in the past decade. Your SEO should focus on that.
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