• WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Content, Inbound Marketing] The 26 Best All-in-One SEO Tool Suites
    Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. Marketing Insider Group.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Content, Inbound Marketing] 5 Insane Advantages of an Inbound Website Redesign
    My website isn't really benefiting my marketing/lead generation strategy. We call it an "inbound website," and it’s a great partner to an inbound marketing strategy. Your website must now be an online sales platform for your business — an integral part of marketing to prospects. What is an inbound website model?
  • KEO MARKETING  |  MONDAY, JANUARY 16, 2017
    [Content, Inbound Marketing] New Guide Delivers 2017 Digital Marketing Trends
    Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. About KEO Marketing.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Content, Inbound Marketing] Expand your Offer Strategy to Increase SEM Performance
    This is especially true for technology marketers, and doubly true for those in nascent or emerging categories, when much of the marketing challenge may consist of convincing buyers that they have a problem to solve in the first place. Actually, I know why it is. There’s also a smart way to do it.
  • KEO MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Content, Inbound Marketing] KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona
    Community Organization Honors Partner KEO Marketing for Exceptional Engagement. January 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been awarded the “Big Heart Award” from the Big Brothers Big Sisters of Central Arizona (BBBSAZ). About KEO Marketing. PHOENIX, Ariz., to 7:30 p.m.
  • HINGE MARKETING  |  MONDAY, JANUARY 9, 2017
    [Content, Inbound Marketing] Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know
    And nothing is more central to the success of that endeavor than an effective sales and marketing strategy. Let’s begin by clearing up some basic confusion: what is the difference between sales and marketing? Sales vs. Marketing in Professional Services. Sales and marketing strategy is different for professional services.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Content, Inbound Marketing] 13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017
    Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Content, Inbound Marketing] 7 Resolutions Your School's Marketing Department Should Make
    It's once again that time of year for taking a good look at the lessons we've learned from our marketing efforts and resolving what we will, or won't, do again in 2017: 1) Less Bulk Email. The stronger the relationship between Marketing and Admissions, the more effective both departments are. Education Content Media Planning
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Content, Inbound Marketing] 10 Marketing Insights for 2017 From Gary Vaynerchuk, Ann Handley & More [Infographic]
    Looking for a marketing strategy that'll give you that extra leg up in 2017? While it’s always helpful and entertaining to spend hours absorbed in the blog posts, webinars, and podcasts from your favorite marketing influencers, there’s not always time for that. When I went to HubSpot's INBOUND event last month, that was my goal.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2016
    [Content, Inbound Marketing] How to Launch & Manage a Successful Blog in 2017 [Free Planner]
    According to our 2016 State of Inbound report, B2B marketers who blog receive 67% more leads than those who don’t, and marketers who have prioritized blogging are 13X more likely to enjoy positive ROI. But despite all of the advantages that focused blogging can net businesses, some marketers balk at the time commitment required.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Content, Inbound Marketing] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Frequency (Do they consistently publish great content?). Email Marketing. Video Marketing.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Content, Inbound Marketing] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Under the analytics category, we can see that Google dominates the market, with 98% of all HubSpot customers leveraging Google Analytics -- that's great market share.
  • KEO MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Content, Inbound Marketing] Best Practices for Content Marketing in 2017
    Content marketing is a key component of business-to-business marketing. By maintaining a steady outbound stream of high-quality content, businesses improve the chances of the company website ranking high in search engine results as well as building the brand in the mind of the customer. Create a strategic content map.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 19, 2016
    [Content, Inbound Marketing] B2B Content Marketing: Will Video Kill eBooks?
    “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Shift in Customer Behavior in Content Marketing.
  • ANNUITAS  |  FRIDAY, DECEMBER 16, 2016
    [Content, Inbound Marketing] 3 Core Elements to Stay On Top of When Launching a Website
    Content. The more content that you have on your site, the more organized you must be. Here’s a list of some of the things to watch out for when you’re juggling content for your new site: Content version control (or lack-thereof). Wrong content/media in the wrong location on the site. Losing assets. Design.
  • VIEWPOINT  |  FRIDAY, DECEMBER 16, 2016
    [Content, Inbound Marketing] B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #3 Should Marketing Be All In On Inbound?
    Should your company be all in on inbound marketing. On average, inbound leads drive smaller deals with lower level decision makers. If you are selling an enterprise solution with a complex sales process going all in with inbound will drive your average deal size down and you will be missing out on bigger more profitable deals.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2016
    [Content, Inbound Marketing] 3 Steps to Grow a Successful Live Chat Program
    The ability to connect directly with your visitor, at the moment they have questions about your product is an incredible driver of marketing-qualified leads and sales. Below are the steps to getting leadership, sales, and marketing, on the live chat train. 1) Get People On Board With Live Chat. It wasn’t easy, though. They wanted in.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Content, Inbound Marketing] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see  what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 14, 2016
    [Content, Inbound Marketing] Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
    When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Marketing became much more about the width of your brain than the width of your wallet. Here’s what that means for you, your prospects, your business, and your 2017 marketing plan.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2016
    [Content, Inbound Marketing] 6 Account-Based Marketing Insights from #FlipMyFunnel
    It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. Then, after your prospects become customers, you continue to actively market to them  to grow their customer lifetime value and create advocates.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2016
    [Content, Inbound Marketing] 10 of the Best Infographic Examples of 2016
    This infographic does a nice job of balancing two different color sets -- a best practice, according to Marketing Consultant Brian Downard's infographic design playbook. As for the rest, it seems like learning typography is like learning a second language for many marketers. Inbound Marketing Design Daily Canonical IGSS
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Content, Inbound Marketing] 10 Most Popular B2B Lead Blog Posts of 2016
    The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. How Empathy Will Grow Your Sales and Marketing Pipeline.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Content, Inbound Marketing] Solving the Inbound vs. ABM Contest with Content
    We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound. Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Content, Inbound Marketing] What it’s like to be hugged by a brand. Literally.
    Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. What are some of the biggest digital marketing trends right now? Marketing automation. Bot-produced content. Sponsored content.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Content, Inbound Marketing] 28 of the Best Chrome Extensions for SEO, Productivity & More
    We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. Content Sourcing.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Content, Inbound Marketing] Brand Tracking Is Easier than You Think
    Many fast-growing firms approach marketing in a scientific way — conducting tests, measuring results, adjusting and repeating the process. One way this research-based approach to marketing stimulates growth is through a practice known as brand tracking. It also offers a quantifiable way to prove return on the marketing investment.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Content, Inbound Marketing] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    There’s something kind of cool happening in the world of marketing. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place.
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Content, Inbound Marketing] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include a business model at risk of extinction and FCC regulations that should have been turned into fossils by now; then we wrap up with an example that wrote the book on inbound marketing — literally. What’s Next?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 29, 2016
    [Content, Inbound Marketing] Stronger Inbound Marketing With Interactive Content: How to Get Started
    You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years. The post Stronger Inbound Marketing With Interactive Content: How to Get Started appeared first on Marketing Insider Group. Content Marketing
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Content, Inbound Marketing] 7 Marketing Automation Mistakes You Can't Afford to Make
    Think of marketing automation like auto-deducting money from your checking account and putting it into savings: The automatic process lets you invest in your future goals in an easier way than if you did it manually. We want to help you understand marketing automation, and how and when to use it to your organization’s benefit.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Content, Inbound Marketing] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living. It's not that inbound marketing requires a long, drawn-out answer -- after all, it can be described in 140 characters. Inbound marketing is the exact opposite.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Inbound Marketing] Getting Started with Inbound For Schools (new ebook) 
    For many marketers, getting started with inbound marketing can feel just as daunting as learning an unfamiliar skill, if not much more because their professional reputation is as stake. To help, our latest ebook breaks down the who, what, when, where, and why of Getting Started with Inbound for Schools. Education
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Content, Inbound Marketing] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    Maybe you do, if you’re a marketing nerd like I am.) Algorithms can also read how recent the content is, how likely it is to be spam, and how it pertains to your location. As marketers, all of this stuff matters. It’s finding new ways to get the best content to users. Inbound Marketing SEO Daily TOFUEver. ”.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Content, Inbound Marketing] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    What do marketers need to know about this new project? AMP enables content to load near-instantaneously by removing JavaScript from the page. It prioritizes text-based content, then loads additional content after the remainder of the page has rendered. Another benefit of AMP is content visibility. What is AMP?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2016
    [Content, Inbound Marketing] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. Marketers are increasingly being held to specific revenue goals that require a much tighter alignment between marketing and sales. Achieving quarterly MQL goals is no longer sufficient for establishing success.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2016
    [Content, Inbound Marketing] SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]
    Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content. If you're struggling to keep up with the changes in SEO and what you as a marketer need to do as a result, you're in the right place. Inbound Marketing SEO Content Marketing Daily IGSS
  • KEO MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Inbound Marketing] Five Keys to Hiring a Digital Marketing Agency
    The digital marketing world is constantly changing due to the emergence of new trends and technologies that are fundamentally changing the way brands reach out to potential customers. To help you make a decision, we have created a list of items to look for when you are considering hiring a digital marketing agency. Marketing Strategy
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Content, Inbound Marketing] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. 1.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 14, 2016
    [Content, Inbound Marketing] HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference
    HubSpot held its annual INBOUND conference in Boston last week. Using free versions to grow marketing automation has consistently failed in the past, probably because people attracted by a free system aren't willing to do the substantial work needed for marketing automation success. We'll see. Makes a lot of sense to me.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 14, 2016
    [Content, Inbound Marketing] Sober Up: Account-Based Marketing Can Work in an Inbound World
    Brand marketers, especially B2B marketers, know the struggle that comes with reeling in certain prospective clients, sometimes missing out on that major lead they’ve been chasing for weeks, months, or years. Think Like an Account-Based Marketer. That’s not to say inbound has suddenly become obsolete.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Content, Inbound Marketing] How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns
    Even with all of the resources available for content strategy and amplification, we know there’s no magic formula for making content go viral. In other words, getting a lot of eyes on your content is key. Content Elements To Earn Links & Social Shares in 15 Niche Industries. Easier said than done, right?
  • KEO MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Content, Inbound Marketing] Checklist to Evaluate a Digital Marketing Agency
    As your company grows you may consider hiring a digital marketing agency to help you with your online marketing. Digital marketing is a fluid and constantly-changing environment. An effective digital marketing agency stays on top of the current marketing trends at all times. B2B MarketingSatisfied Clients.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Content, Inbound Marketing] The Anatomy of a Lead-Generating Website
    The opting in part is important: When people voluntarily hand over their information by filling out a form, they're actively showing interest in your business, your products, or your content. We recommend using our free Collected Forms tool, part of HubSpot Marketing Free. Inbound Marketing Lead Generation Design Daily Canonical
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Content, Inbound Marketing] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. Without them, you could be wasting your time—or worse, causing damage to your overall marketing efforts. You’ve even gone as far to build a content strategy to keep a consistent voice. Think of content that’s helpful or informative instead of just a sales pitch.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Content, Inbound Marketing] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. At HubSpot, we've seen opportunities to build new growth tools for marketing and sales teams and we've worked hard to fill those gaps. Free CRM. 1) HubSpot CRM.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Inbound Marketing] Why You Should Slash Your Sponsorship Budget (And What to Focus on Instead)
    Professional services firms rely upon a variety of marketing channels to gather leads, attract new clients, and encourage other professionals to refer their firm. Book or other signature content. Marketing AgencyThey couldn't be more wrong. The Problem with Sponsorships. So why don't sponsorships work? Blog posts and articles.
  • SNAPAPP  |  TUESDAY, NOVEMBER 8, 2016
    [Content, Inbound Marketing] Stronger Inbound Marketing With Interactive Content: How to Get Started
    You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years. As a result, some of the more traditional marketing mediums and content formats (that don’t resonate with customers) are beginning to fall by the wayside. Diversify the Content.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 5, 2016
    [Content, Inbound Marketing] What Is Account-Based Marketing, and Will It Work for Your Brand?
    In the marketing world, the race for a competitive edge is endless. Inbound marketing has been a cornerstone of effective digital marketing for quite some time. The realization that inbound is no longer a differentiating tactic can be surreal. The efficacy of account-based marketing is proven through simple math.
  • BIZIBLE  |  FRIDAY, NOVEMBER 4, 2016
    [Content, Inbound Marketing] Account-Based Marketing Budget Approval [And How To Get It]
    Are you sold on the merits of an account-based marketing strategy , but you don’t know how to secure the budget needed to implement a plan? There are several ways to approach the question of budget for a new ABM plan within your marketing organization. Most companies don’t make a complete switch overnight. Turtle or hare?
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Content, Inbound Marketing] 5 Questions Credit Unions Should Ask to Improve their Marketing
    Clarity is the key to efficient, productive marketing. Conversion points on your website are opportunities for you to gather intel so you can market to prospects and leads more effectively. If all you're doing with your email marketing is selling, you're ignoring what makes inbound marketing so effective. Educate.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Content, Inbound Marketing] The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites
    We critics happen to learn a thing or two about marketing, UX design, and conversion rate optimization (CRO) in the process, too. P.S. - Want your website critiqued in person at INBOUND 2016 ? Register for INBOUND and then reserve your throwdown slot here. Take a look at Contently , for example. The best part? Awards.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Content, Inbound Marketing] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    Strategies SaaS Businesses Are Using to Grow. 1) Content Marketing. Importantly, content continues to drive leads, whereas other forms of marketing, like pay-per-click (PPC) advertising will only do so for as long as you continue spending. This distinction is important for SaaS marketers to consider. Intercom.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Content, Inbound Marketing] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. Some marketers have trouble generating enough leads to feed their sales team.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Content, Inbound Marketing] A Brief History of Search & SEO
    Some, like Search Engine Land (SEL), say that Excite “revolutionized how information was cataloged,” making it easier to find information “by sorting results based on keywords found within content and backend optimization.”. More on Google Instant, circa 2010: That year also saw a growing importance of social media content in SEO.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2016
    [Content, Inbound Marketing] 3 Quick Wins to Improve Your Nonprofit's Website
    Not every marketing success comes from a big campaign. blog is the constant stream of fresh, SEO-focused content that search engines will use to drive traffic to your organization's online presence. Inbound works because of an "educate first – ask later" approach. But is it being executed as completely as it could? Nonprofit
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, OCTOBER 24, 2016
    [Content, Inbound Marketing] Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers
    Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 22, 2016
    [Content, Inbound Marketing] 9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
    When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. 1. ” Technology is great —but it will never replace a marketer’s intuition.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Content, Inbound Marketing] 6 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics
    Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic for marketing purposes, you’ve got one more step, and that’s promoting it. After all, there is no point creating content if no one sees it, is there? Send out an email newsletter.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Content, Inbound Marketing] 9 Genius Examples of Empathetic Content Marketing in Action
    Successful content marketing is about creating a connection between your audience and your brand. This doesn’t mean just throwing content at them. It means creating content that they truly value -- content that serves their needs and addresses their biggest pain points. Content Type: Video. HappyMonday.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [Content, Inbound Marketing] How to Brand Your Business on a Budget: A 6-Step Guide
    In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand. That can be avoided by diligently planning and scheduling social media posts like you would with any other marketing calendar. In fact, blogging might be the most fundamental step of inbound marketing. The results?
  • KEO MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Content, Inbound Marketing] Repurposing Content for Your B2B Direct Sales Force
    Kristel Cuenta, writing in SearchEngineWatch.com, says that any piece of content that gets a good response from the target audience should be repurposed into other forms of content in order to leverage the popularity and keep the target audience engaged. This is a very good way to approach content creation. Content Marketing
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2016
    [Content, Inbound Marketing] How to Re-Engage Cold Prospects and Win More Business for Your Agency
    These folks may love your content, but they're still relatively anonymous to your agency. Jody Sutter will be speaking on this topic at INBOUND 2016. Learn more about INBOUND. Marketing Agency DailyI’ve always been surprised by how many ad agency executives ignore their own network of contacts. Next 40%: The Dormant Fans.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, OCTOBER 18, 2016
    [Content, Inbound Marketing] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners. The influence of inbound marketing in today’s digitally-driven world can be hard to fathom. But, the truth is, outbound marketing tactics (e.g., Become social media marketing influencers. Enter new marketplaces. Build contacts. Email.
  • MARKETRI  |  TUESDAY, OCTOBER 18, 2016
    [Content, Inbound Marketing] B2B Marketing Strategies: Getting Started With Content
    Marketing Strategy Inbound Marketing Content Marketing B2B Marketing Strategic Marketing ConsultingIn the not-so-distant past, mid-sized B2B companies treated their websites like they were chiseled in stone. Then they forgot about them entirely.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Content, Inbound Marketing] 4 Helpful Tools for Organizing Your Social Media Calendar
    What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy. The Benefits of Using a Social Media Content Calendar.
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 18, 2016
    [Content, Inbound Marketing] 7 key takeaways from The State of Inbound 2016
    Inbound has been gathering pace, as buyers are becoming more and more immune to traditional marketing and push tactics and marketers embrace new approaches. HubSpot’s annual State of Inbound study is becoming something of a bellwether of industry attitudes to and adoption of inbound strategies.
  • KEO MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Content, Inbound Marketing] KEO Marketing CEO, Sheila Kloefkorn, to Present “Top 15 Trends in Digital Marketing – What You Need to Know for 2017”
    KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on November 15, 2016. Titled “Top 15 Trends in Digital Marketing – What You Need to Know for 2017,” the educational session will be conducted from 11:30 a.m. business growth and marketing expert, Kloefkorn founded KEO Marketing in 2000. KEO New
  • NETLINE B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Content, Inbound Marketing] B2B Marketers Lose with Inbound Only Strategies
    B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. Inbound marketing is an obvious and must have strategy for all corporate websites, no disagreement there; however, that is simply one piece of the pie. WHAT’S AN INBOUND STRATEGY? Why does this matter?
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2016
    [Content, Inbound Marketing] How Emotion-Detection Technology Will Change Marketing
    Now, imagine that you could change your marketing dynamically, right there on the spot, in response to their emotional reactions. Exploding with investment and technological advances, the world of emotion detection and recognition technology will change the face of marketing in the years to come. What's a marketer to do?
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Content, Inbound Marketing] How to Generate Leads From the Most Popular Pages on Your Website
    But to figure it out for sure, you'll need to turn to your marketing software. You can also use Google Analytics to find your most popular web pages by looking at your "Top Content" report. To get this report, log in to Google Analytics and go to Content Optimization > Content Performance > Top Content.
  • OPENTOPIC  |  THURSDAY, OCTOBER 13, 2016
    [Content, Inbound Marketing] What’s Next for Inbound Marketing?
    As you prep for 2017 marketing activities, you need to keep one eye on your current metrics and one eye on the future. How will inbound tactics change in the next year and beyond? Here’s what HubSpot’s just-released 2016 State of Inbound survey revealed. The post What’s Next for Inbound Marketing?
  • ACT-ON  |  THURSDAY, OCTOBER 13, 2016
    [Content, Inbound Marketing] The Rethink Podcast Episode #4: What it means to be a modern marketer
    They discuss the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer. As Scott says in his intro, he has been at the intersection of marketing and software development for his entire career. The Modern Marketer.
  • ACT-ON  |  THURSDAY, OCTOBER 13, 2016
    [Content, Inbound Marketing] The Rethink Podcast Episode #4: What it means to be a modern marketer
    They discuss the evolution of inbound marketing, the marketing technology landscape, interactive marketing, and what it means to be a modern marketer. As Scott says in his intro, he has been at the intersection of marketing and software development for his entire career. The Modern Marketer.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2016
    [Content, Inbound Marketing] These Are the Services Your Clients Really Want, According to New Search Data
    Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year. The way companies search for marketing services has shifted over the last three years, and your agency might need to reposition itself to meet emerging new demands. Some marketing services seem to always be on top.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 12, 2016
    [Content, Inbound Marketing] How To Create A Revenue Generating B2B Marketing Strategy
    It’s the justification for marketing spend. It’s the reasoning behind the day to day activities of your marketing team. Once in awhile it’s necessary to take a step back consider your strategy for every important aspect of B2B marketing. Measuring Your Target Market And Engaging Target Accounts. How large is this market?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2016
    [Content, Inbound Marketing] 11 Examples of Instagram Ads We Love
    While there are plenty of studies and articles that allude to what makes social media advertising successful , ad performance depends largely on your ability to create ad content that feels natural or organic (aka native advertising ). The ad presents an opportunity for viewers to hone their marketing skills at no cost. 4) New York Times.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Content, Inbound Marketing] Shared Content Optimization: What It Is & Why You Need to Care
    Nearly every smart marketer wants to create content that puts their company on the map and attract more customers. According to HubSpot's research, inbound marketing and content marketing have been the most effective method of doing business online. What are The Benefits of Shared Content Optimization?
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Content, Inbound Marketing] How to Learn SEO: 9 of the Best Resources to Bookmark
    These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Broken down into 10 chapters, the guide really gets to the basics -- what is search engine optimization, and why marketers need to use it. That's the work of online search marketing publication Search Engine Land.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Content, Inbound Marketing] Inbound Marketing for Independent Schools
    With 5 million seats to fill each year, these stats demonstrate the urgency for marketers attract their share of prospective parents, and nurturing them along to their child’s enrollment. visitor becomes a prospect when you start learning enough about them to push out personalized content. They're also great content sources.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Content, Inbound Marketing] Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
    As inbound marketers, we care about creating lovable experiences for our website visitors -- but we also want to generate as many leads as we can for our sales teams. So the million dollar question for inbound marketers is this: Should we be using pop-up forms? it was marketers like you and me. know I do.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 11, 2016
    [Content, Inbound Marketing] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? Guest post by Andy Beohar.
  • KEO MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Content, Inbound Marketing] KEO Marketing Sponsors B2B Marketing Growth Event for BMA Phoenix
    “B2B Marketing Drives Business Growth: Learn from the Experts” Features Three Informative Sessions Lead by Globally Accomplished B2B Marketing Professionals. Titled “B2B Marketing Drives Business Growth: Learn from the Experts,” this special event will be held Tuesday, October 18, 2016 from 1:30 p.m. About KEO Marketing.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Content, Inbound Marketing] 6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)
    Lee McKnight, vice president of sales at RSW/US , warns that referrals aren't always as scalable, reliable, or targeted as other new lead sources , and agencies that ignore other inbound and outbound sources do so at their own peril. It needs to be a core part of your marketing strategy. Marketing Agency DailyLook, I hear you.
  • BULLDOG SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Content, Inbound Marketing] The Blurred Lines Between Brands and Buddies
    With the ability to make highly targeted ad buys and build their own profiles, marketers are able to connect with people on a more personal level. They’re engineering content you care about to cater to your personality. This is the kind of content you’d expect from Buzzfeed. The Psychology Behind It All. The Engagement Game.
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2016
    [Content, Inbound Marketing] Why Infographics Should Be Part of Your SEO Strategy [Infographic]
    You see, there's something about the way an infographic conveys content -- from its customization to its digestible format -- that both grabs and holds people's attention, and makes them highly sharable. Inbound Marketing SEO Daily IGSSHow the heck can you use an image for search optimization? It might be simpler than you think.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 30, 2016
    [Content, Inbound Marketing] 10 Stats That WIll Shape Your 2017 SEO Strategy
    But no matter where you live, if you’re a marketer, chances are your vision has shifted toward Q4, the year ahead, and your 2017 SEO strategy. As you well know, 2016 was a volatile year for search engine optimization and marketing. Long-form Content Reigns Supreme. Marketing SEOThat’s not surprising.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Inbound Marketing] Keep Your Customers Coming Back in Times of Content Overload
    Randy Frisch and I had the chance to connect with some of the best professionals in content marketing, and we kept you in mind every step of the way. Choose a Content Pros podcast and press play. Thomas , and Jay Baer share their content marketing expertise. How your brands can lead your content to success.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Inbound Marketing] 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
    Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region. & Ireland marketers versus U.S. marketers?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Inbound Marketing] 7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
    I f you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. But are they bringing in traffic? So what can you do about it? Bottom of page 1?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Inbound Marketing] How B2B Vendors Can Generate Trust and Credibility With Their Website
    What kind of content is important to them? In reality, for buyers who are leaning towards contacting you for a quote, the deciding factor is whether or not you have supplied them with the following basic content essentials: Product pricing, product reviews, lead/ship times, and details about technical support. Improve your credibility.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Inbound Marketing] How to Build a Social Media Army
    While your social media strategy may not call for the same techniques required to defeat a super villain, marketers can learn a thing or two from the Avengers. Here are a few ways that social media marketers can embrace their inner superhero and build their own social media army. Content is a great way to do so. Social Meda
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Inbound Marketing] Why Your School Should Move Away from Purchased Lists
    Buying (it's actually "renting") an email list is a short cut, which means it's the fastest route to a host of marketing problems. The entire premise of inbound marketing is that you succeed by attracting the right prospects to you and build a relationship based on your credibility. But didn't you listen to your mother?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Inbound Marketing] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too. How are readers consuming content? Social Media.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 26, 2016
    [Content, Inbound Marketing] B2B Marketers Lose with Inbound Only Strategies
    By Amanda Dooley, Content and Product Marketing Manager at NetLine Corporation B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. You’ve created content, published […]. Content Marketing
  • SNAPAPP  |  FRIDAY, SEPTEMBER 23, 2016
    [Content, Inbound Marketing] SnapWrap: On Writing, Building a Team, and More!
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! . Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Matching Content to Your Buyer Personas. How to Build a Content Team.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Inbound Marketing] How To Increase Referral Traffic And Get More Leads
    Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. mean, HubSpot literally coined the term inbound marketing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Inbound Marketing] How to Incorporate User Generated Content into Your Nonprofit Marketing
    A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. People can be influenced by the content your organization creates, but they love love love hearing from your current constituents more. Time to get onboard the UGC train. And you get social proof!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Inbound Marketing] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. For many businesses, the solution is simple: inbound marketing. Inbound Marketing + Digital Advertising = More Loveable Ads.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Content, Inbound Marketing] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. 10 Amazing Podcasts About Social Media. 1) Marketing Smarts: How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium. Know the feeling?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Content, Inbound Marketing] 8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]
    T he inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn't change , but as consumer habits evolve, marketers and salespeople must adapt to better connect with and help their prospects and customers. Each year, marketers tell us that outbound practices are overrated.
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