• WEBBIQUITY  |  TUESDAY, JUNE 30, 2015
    [Content, Inbound Marketing] Five Intriguing Inbound Marketing Stats [Infographic]
    Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner. Inbound Marketing Tactics. activities.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Content, Inbound Marketing] How to Convince Your CEO of the Power of B2B Content Marketing
    CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Content, Inbound Marketing] Facebook content strategy is a time bomb for inbound marketing
    Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. The goal of inbound marketing. The goal of inbound marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Content, Inbound Marketing] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Content, Inbound Marketing] A Practical Guide to Building a Killer Content Strategy
    No matter what each business day or week brings, there's one thing on every inbound marketer's to-do list: creating new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Content, Inbound Marketing] A New Visualization of Today's Marketing Technology Solutions
    When you're looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it? Typically, marketers turn to colleagues, friends in the industry, and/or analyst reports to figure out what best fits their needs. He's learned marketing over time. How Marketers Can Use It.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Content, Inbound Marketing] 22 of the Best TED Talks to Inspire You
    Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies. There is one type of content that can help us get out of this vortex: TED Talks. and it can get kind of stale.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Content, Inbound Marketing] Choosing the Best Big Social Networks for Publishers
    With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. Should you use Twitter or LinkedIn? Or maybe Facebook? With 1.19
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Content, Inbound Marketing] 8 Examples of Brilliant Healthcare Marketing
    Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap. Content MarketingMore awesome stachie submissions!
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Content, Inbound Marketing] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. Step 1: Assess and Create Your Content (1 Hour). Externalizing Your Internal Content.
  • MARKETING ACTION  |  FRIDAY, JUNE 19, 2015
    [Content, Inbound Marketing] Map Your Digital Marketing Playbook to Your Company’s Stage of Growth
    During a recent Demand Metric Virtual Summit , Chief Analyst Jerry Rackley interviewed our own Kevin Bobowski , VP of Demand Generation at Act-On Software, on the topic of digital marketing playbooks. We all want to emulate market leaders, we want to be best in class. The third is what I call becoming the market leader.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 18, 2015
    [Content, Inbound Marketing] Lead Generation for Industrial Companies is a Process not a Campaign
    Buyers are looking for information online and interacting with sales people on […] The post Lead Generation for Industrial Companies is a Process not a Campaign by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. Visit my website for more content on industrial marketing.].
  • SYNECORE  |  WEDNESDAY, JUNE 17, 2015
    [Content, Inbound Marketing] MINBOUND 2015 is Tomorrow!
    If you aren’t aware of MINBOUND , it’s Minnesota’s very first Inbound marketing conference, hosted by Synecore. The conference is intended for inbound marketers at all levels from beginner to advanced. After a lunch break at around noon, Sales Lion inbound marketer and brand strategist George B.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Content, Inbound Marketing] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Update old blog content and generate more traffic and leads from it in the process. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. In fact, it' s exactly what you'd expect to happen as an inbound marketer. The goal? Now we did!
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Content, Inbound Marketing] 862 Hours of Inbound Marketing: A Statistical Analysis
    This concept absolutely applies to inbound marketing. You see a lot of inbound and content marketing case studies that measure growth through visits by month. What if Company A devotes 20 hours and $200 to inbound each month, but Company B devotes 200 hours and $20,000? What I Gathered From HubSpot.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Content, Inbound Marketing] Essential Skill Sets for the Higher Education Inbound Marketer
    Whether you are currently working at a higher education institution and are delving into the world of inbound marketing or you are a job-seeker looking for a position in higher education marketing at a university or marketing agency, there are skill sets that can help you succeed. Education Hiring
  • SYNECORE  |  MONDAY, JUNE 15, 2015
    [Content, Inbound Marketing] Essential Tips for Eye-Catching Headlines
    Writing a good headline is a critical skill that copywriters and content writers alike need to hone to be successful inbound marketers. According to the Content Marketing Institute, a 10 word maximum is a good rule of thumb for headlines. Writing a good headline is key to effective content marketing.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Content, Inbound Marketing] What's It Like to Go on NPR? Inside One HubSpotter's Experience
    But every so often, Beth does create content for a wider audience -- like that flowchart, " Should I Use an Exclamation Mark?" The segment on the NPR podcast, How to Do Everything , is "absolutely charming," wrote our VP of Content Joe Chernov in an email to our team. Thanks, inbound marketing.). And who could blame her?
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Content, Inbound Marketing] 6 Email Tips and Tricks That Don’t Actually Work
    It’s no secret that email marketing is a critical component of the inbound methodology. Like most digital citizens, you’ll probably start off by doing some online research around email marketing. If other marketers have seen success with this method, it’s likely that you’ll want to figure out what worked for them. Wrong!
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Content, Inbound Marketing] The Secret to Connecting with Self-Educating Buyers
    The following excerpt is from a recent webinar featuring Robert Rose and Tom Martin on the challenge marketers face today in connecting with self-educating buyers. Robert Rose is the chief strategy officer with the Content Marketing Institute and the author of a new book called Experiences, the Seventh Era of Marketing.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Content, Inbound Marketing] Marketing Psychology: 10 Revealing Principles of Human Behavior
    One key part of being a great marketer is understanding how (and why) people think and act the way they do. It's much harder to create compelling content marketing , for example, if you don’t know why it would be compelling to your audience in the first place. What's this got to do with marketing? Inbound Marketing Dail
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Content, Inbound Marketing] Which Social Network Should You Advertise On?
    Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible. This makes it a social media platform with high conversion rates. Success!
  • SYNECORE  |  TUESDAY, JUNE 9, 2015
    [Content, Inbound Marketing] 4 Reasons Why You Should Attend MINBOUND 2015
    However, perhaps the biggest opportunity is to share what we’ve all learned as marketers with each other. On June 18th, Synecore will host our very own inbound marketing conference called MINBOUND (clever huh?). At MINBOUND , there will be two tracks, each one geared toward marketers with different levels of knowledge.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Content, Inbound Marketing] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    We’ve been extremely fortunate to have a steady stream of insightful, informative, and even entertaining contributors to power this marketing publication, and to bring in active and engaged readers like you. Andrew Moravick: For buyers, true content has substance. Bart Heilbron: In this new marketing era, content is no longer king.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Content, Inbound Marketing] Top 20 Content Marketing Blogs You Should Read Every Day
    What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. My own B2B Marketing Insider
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Content, Inbound Marketing] 7 Inspiring Examples of Omni-Channel User Experiences
    And as people change their behaviors, marketers will need to react. You can have amazing mobile marketing , engaging social media campaigns, and a well-designed website. Marketing. Dan reached across the company’s different marketing channels to give Robert a personalized service experience. Remember that. Source: Kana ).
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Content, Inbound Marketing] Going on Vacation? 7 Clever & Effective Out-of-Office Replies to Try
    but I don't stop marketing. It wouldn't truly be a vacation if I did. I use my out-of-office reply to continue marketing while I'm gone. Using my out-of-office as a mini marketing campaign helps me justify completely peacing out while vacationing. Signature of Choice] , [Your Name]. 2) The Email Marketing Template.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 4, 2015
    [Content, Inbound Marketing] The Synergy of Social Media Marketing and Email Marketing
    Many business owners treat email marketing and social media marketing as completely separate entities. Your marketing results will improve, you’ll get a rise in website visits and, ultimately, a more profitable bottom line. Amy Hall contributes a monthly column on Social Media and Email Marketing. Email Marketing
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Content, Inbound Marketing] Can Media Companies Still Charge Readers For Their Content?
    In a web environment where majority of respected publishers offer content for free, many media companies find themselves facing unfortunate economic realities. Download our Free Ebook on How To Increase Paywall Subscribers With Inbound Marketing ). Thinking Like a Marketer. Consumers with content they’ll love to pay for.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 3, 2015
    [Content, Inbound Marketing] The Definitive List of B2B Marketing Definitions
    B2B marketing is rife with buzzwords that are easily misunderstood and misapplied. metaphor: If the b2b marketing industry is a planet, then a b2b marketer can either be a field or a volcano. have made a list of b2b marketing and sales terms for beginners to learn and (hopefully) veterans to reference. Here we go.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 3, 2015
    [Content, Inbound Marketing] Big-A List of B2B Marketing Buzzwords
    B2B marketing is rife with buzzwords that are easily misunderstood and misapplied. metaphor: If the b2b marketing industry is a planet, then a b2b marketer can either be a field or a volcano. have made a list of b2b marketing and sales terms for beginners to learn and (hopefully) veterans to reference. Here we go.
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Content, Inbound Marketing] Expert Interview: How to Get Started with Marketing Automation
    Chris Horton , Digital Strategist at Synecore , was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on inbound marketing. Chris joined Buckner to discuss marketing automation and social media engagement. How do you just approach this entire space of digital marketing and marketing automation?
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Content, Inbound Marketing] Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content
    Chartbeat conducted a study in 2013 that indicates most readers are only getting about 60% of the way through a piece of content. So why are people only reading a little more than half of the content they click on? Download real examples of remarkable content marketing in "boring" industries here. Content Marketing Dail
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Content, Inbound Marketing] 5 Simple Ways to Segment Your Social Media Audience
    This is a question I get often from marketers who are struggling to find and prove the value of social media to their business. Maybe they'll publish more often or change up the type of content they share. Segmentation is not a new concept for marketers. "How can I get more leads from social media?". Organic. Facebook. LinkedIn.
  • BIZNOLOGY  |  TUESDAY, JUNE 2, 2015
    [Content, Inbound Marketing] Internet marketing abhors a closed door so open a window
    They say that the Internet is endless, that there is more content online than anyone can ever consume. Don’t let your hatred of spam or spammers or spamming or unsolicited attention or even PR pitches from me turn you off to actually receiving your inbound leads. Summary : Never paint your visitor into a corner. thought now).
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Content, Inbound Marketing] 8 Signs You're Writing an Advertorial, Not a Blog Post
    Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Skip the clickbait — make sure the title portrays the content. 3) You’re Not Listening. Your goal as an inbound marketer should always be to serve your prospects and customers. Blogging
  • SYNECORE  |  MONDAY, JUNE 1, 2015
    [Content, Inbound Marketing] Optimizing Your Landing Pages with Video
    In the world of inbound marketing , landing pages are essentially the equivalent of your sales team. According to Crazy Egg , autoplay enabled content makes users feel out of control and often leads to a bounce, however, it could also increase conversions as well. Why Video is Effective. Read on. Make It Easily Visible.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Content, Inbound Marketing] 10 Tips for Getting Long-Term Traffic to Your Content
    Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 10 Techniques for Keeping Your Content Alive Longer. 1) Brainstorm evergreen topics. We then hit publish.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Content, Inbound Marketing] How To Design a Publishing Website Your Advertisers Will Drool Over
    Quality content? These all play their parts, but there’s far more to consider in designing your site; so let’s talk about content best practices, inbound marketing, analytics, and making a profit. Quality Content: The Present and Future of Increasing Online Ad Revenue for Publishers. Layout? Reputation? Media
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Content, Inbound Marketing] Confessions of a Google Spammer
    Before I became an inbound marketer, I once made $50,000 a month spamming Google. Content is king?!? Links are the only content you need. To the real marketing world, I was an outcast. Those few days in London, however, opened my eyes to how the fledgling world of inbound marketing saw black hats.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Content, Inbound Marketing] The 6 Month Website Redesign Framework
    But inbound marketers can’t have that attitude. Because so much of inbound marketing occurs on your website, a website redesign has to focus on more than just the site’s style. That’s going to take a little longer than just slapping some content on a site page. Content Audit. Write Content. Month 1.
  • BIZNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Content, Inbound Marketing] The dirty little secret some SEO companies don’t want you to know
    Can you trust the content that was created by your SEO company? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? This content included guest posts, blog posts, and site content. Are you sure?
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Content, Inbound Marketing] Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
    It's your online profile, your connections, the content you're choosing to relay online, your personal website, and examples of previous work that show hiring managers you're an awesome fit. We created an inbound marketing career kit t o help out those of you interested in a career in inbound marketing.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Content, Inbound Marketing] Don’t make it so difficult to get directly in touch with you
    In a world where everyone’s obsessed with SEO and inbound marketing, it all comes down the the “ last mile ,” so to speak. My former business partner complains about never getting any gigs from his website or as the result of inbound marketing or SEO. What I’m On About. The other half is sales.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Content, Inbound Marketing] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    Ah yes, in Las Vegas, at ONE: Teradata Marketing Festival, which is Teradata's conference for users of its marketing applications. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. HubSpot’s main user conference is the INBOUND show in September.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Content, Inbound Marketing] 33 Inspiring B2B digital marketing case studies
    If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Is it harder or are we not looking hard enough? million.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Content, Inbound Marketing] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. There's a whole other aspect of the debate that marketers need to consider. They need to ensure readers can find their content in a manner consistent with the way they use Facebook.". Users are in control.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Content, Inbound Marketing] Search isn’t about search anymore, it’s about social
    Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Content, Inbound Marketing] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    And with the buzz came many important questions for marketers. Are publishers and marketers making a mistake leveraging Instant Articles? They understand that a great content consumption experience is critical to their users staying engaged on their platform. What This Means for Marketers and Publishers. Maybe.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Content, Inbound Marketing] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. The challenge, however, is that marketing budgets are often limited around what’s "proven" to work -- which tends to look different from company to company. Looking for more benchmark data to influence your marketing plans?
  • MARKETING ACTION  |  MONDAY, MAY 18, 2015
    [Content, Inbound Marketing] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    These types of lengthy cycles can result in big deals with even bigger payoffs, but they can also create huge headaches for marketing teams. Sounds like a job for marketing automation. We can use the real time reporting, dashboards, and metrics to deliver the right content to the right target.” Selling Enterprise Software.
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Content, Inbound Marketing] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    To read more content like this, subscribe to Agency Post. They seem genuinely excited about the idea of investing in inbound, but a few people on the client-side are hesitant. You can’t force a culture, and that's ultimately what inbound is: a culture shift for companies. Inbound is about transparency, education, and listening.
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Content, Inbound Marketing] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. Outbound is the New Inbound. For the last five years or so, inbound marketing and demand generation have been virtually synonymous.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [Content, Inbound Marketing] 4 Marketing Roadblocks to Customer Obsession
    B2B marketing used to be a simpler proposition—conduct market research, agree on a creative and compelling message, and execute campaigns around that message. Successful marketers know that telling a compelling story is paramount to their strategy. Late-onset marketing ADHD. Limited access to our “characters”.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Content, Inbound Marketing] How HubSpot COS Differs from a Traditional CMS
    Companies looking to merge their website and marketing efforts need a Content Management System (CMS). HubSpot's COS encompasses every component of digital marketing including: Websites. Email Marketing. Smart Content : Along with smart CTAs, Hubspot allows you to have customized content for individual visitors.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 14, 2015
    [Content, Inbound Marketing] How to Use a Lead Generation Item on Facebook
    Billions of people use social media, which means if it’s not a part of your inbound marketing strategy you’re losing out! years ago every business had to have a website to appear professional. […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Content, Inbound Marketing] 6 Data-Backed Lessons for Content Marketers in Europe
    Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. To get ahead and stand out, the key is knowing where in your content strategy to invest.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] 5 Ways to Measure the Success of Your Blog Posts
    The point of blogging is to create content that is as effective as possible at driving leads and conversions. One of the main benefits of getting blog subscribers is that when you publish a post your subscribers are notified, which means you can stay fresh in their minds just by creating new content. Inbound Links. Subscribers.
  • SYNECORE  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] How To Measure the Success of Your Blog Posts
    The point of blogging is to create content that is as effective as possible at driving leads and conversions. One of the main benefits of getting blog subscribers is that when you publish a post your subscribers are notified, which means you can stay fresh in their minds just by creating new content. Inbound Links. Subscribers.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers
    At its annual Marketing Nation Summit event last month, Marketo announced a total of 16 award categories and sub-categories which recognized customers and partners who have succeeded with the product and taken their companies to the next level. Keep in mind which content will be relevant to the company within the following year.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] 10 Resources to Help You Teach Inbound Marketing
    The way people buy has changed, so the way businesses market themselves has also needed to change. There are so many marketing strategies, tools, and tactics out there, and you need to assess them all and then learn them yourself so you can knowledgably educate your students. Qualitative Marketing Researchers and Professors.
  • LEADERSHIP  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever
    Consumers are seeing and hearing more and more marketing messages pinned on the banner of corporate social responsibility and environment-friendly initiatives. From a marketer’s standpoint, however, the impetus to drive change has to increase significantly. ” Stop Marketing TO People…Start Marketing WITH People.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 13, 2015
    [Content, Inbound Marketing] 6 Evergreen Marketing Best Practices: Setting Roots for Steady Growth
    As marketers, we’re almost always digging for the next big thing to sprout up, but what about what’s already right in front of us? What about the tried and true marketing best practices that have only improved over time? Essentially, this all boils down to marketers walking the walk of the talk they’re talking over all.
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Content, Inbound Marketing] Banner Ads – How And Why
    Online display advertising is a common form of internet marketing and can be very effective when done correctly. Rich media is enhanced media that utilizes a combination of text, audio, still images, animation, video, and interactivity content for active participation from the recipient of the ad. What To Consider? Evaluation.
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Content, Inbound Marketing] A Quick Guide To Facebook Marketing
    The algorithm that Facebook uses irritates me because it’s constantly changing (much like Google’s) and Facebook is powered by marketing, so of course paid adverts take the preference. It stops users being filled with product based posts rather than something more resourceful, but as a marketer I don’t like it.
  • CMO ESSENTIALS  |  MONDAY, MAY 11, 2015
    [Content, Inbound Marketing] What Matters to You in a Marketing Publication? [Poll]
    On CMO Essentials, we talk a lot about customer-centric marketing , but as a reader, you are our customer. What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella. Change Agents in Marketing: A Conversation between Michael Brenner & Maribeth Ross ( Part 1 & Part 2 ). Brand & Content
  • SYNECORE  |  MONDAY, MAY 11, 2015
    [Content, Inbound Marketing] Decrease Churn By Improving Your Customer Retention
    After all, in inbound marketing, repeat customers and brand evangelists are critical to a healthy sales cycle and the ability to generate new leads. One way of proving your worth to current customers is by creating content that reflects expertise in your business. It takes take time and finesse to build trust with prospects.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Content, Inbound Marketing] Marketing in 2015: Not for the Faint of Heart
    Ever feel like no matter how many blog posts you read, tweets you scan or white papers you download (that you intended to read) - you still feel like you can’t keep up with the changing marketing landscape? In this complex story-distribution world, your prospect gets hit with about 3,000 marketing messages a day , says Seth Godin.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Content, Inbound Marketing] 7 Speakers You Won't Want to Miss at #INBOUND15
    This coming September, marketers of all types, backgrounds, and levels will descend upon Boston for HubSpot's annual INBOUND conference with the hopes of returning home with some new marketing expertise that'll help them grow their businesses and become better at their jobs. Using Analytics to Create Content".
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Content, Inbound Marketing] Demand Generation Benchmarks & Trends: Software Marketer Edition
    The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. Marketers, immersed within their organizations, frequently lack access to industry data. For one, there may be a coincidence in how marketers were selected for the survey’s sample. Tweet This Stat ). Final Thoughts.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 6, 2015
    [Content, Inbound Marketing] Twitter And Business
    Content marketing is vital in this day and age as social media has really taken over most other ways of marketing. Create Amazing Content. Creating amazing content is vital for businesses on Twitter as it needs to be eyecatching. To learn more about creating amazing content please read my other blog here. .
  • LEADERSHIP  |  WEDNESDAY, MAY 6, 2015
    [Content, Inbound Marketing] Ways to Make Your B2B Lead Generation Evergreen
    What if your B2B lead generation, product marketing and launches could replicate some of that magic of self-renewal? The importance of having a sound lead generation process and continuously refining it to adapt to the changing marketing landscape and buyers’ behavioural trends cannot be emphasized enough. What can we learn from them?
  • HUBSPOT  |  TUESDAY, MAY 5, 2015
    [Content, Inbound Marketing] Ready, Set, Register: The Agenda for INBOUND 2015 Is Out
    The HubSpot events team has had a light version of the INBOUND agenda up on the website for some time now, but I'm very pleased to share that as of today, that light version got some meat on its bones. Ideas & Experiences : Higher level, forward-thinking content about inbound marketing and sales trends. Can't miss it.
  • B2B LEAD BLOG  |  MONDAY, MAY 4, 2015
    [Content, Inbound Marketing] Is Content Marketing Still Effective for Online Lead Generation?
    For the past few years, the buzzword in online lead generation was content marketing. Marketers have blogged about, wrote articles about, developed whitepapers on, and created videos on how to use optimized content to create an inbound marketing engine. Is content marketing […].
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Content, Inbound Marketing] 5 Blogging Tips To Get More Leads
    While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity. Write Good Content. Crafting solid content takes time and research. If you do that, you can stay in-tune with your audience and add more value to your content. Calls-To-Action.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Content, Inbound Marketing] Using Inbound Marketing to Promote Your Next Conference
    Here’s a handy dandy two-step process that leverages inbound marketing best practices to help you raise the profile of your next conference. Video is one of the most effective forms of content marketing because it allows you to communicate some personality to your audience. If you build it, they will come. Event Image.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Content, Inbound Marketing] 8 Email Workflow Tips for the College Admissions Process
    One of the key elements of inbound marketing is the use of automated workflows because they allow you to better engage leads through a set of targeted emails, while saving time by automating the process. Workflows are also a great way to promote content up front without having to do one-off emails every week. General awareness?
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Content, Inbound Marketing] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. There's simply no place for inbound marketing. And sure, marketing within the finance industry can be challenging. Download your free copy of The Little Book of Inbound for Finance Marketers here. Right?
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Content, Inbound Marketing] 10 Incredible Inbound Marketing Statistics
    Today’s consumers have different expectations, which is why brands are changing the way they market. Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. Still not convinced? The Cold Hard Facts.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Content, Inbound Marketing] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    It’s very easy for social media marketers to get caught up in the latest "in" thing. However, social media is only an effective inbound marketing tactic if you're doing the right things in the right places. Using a tool like Buzzsumo , you can see which networks your competitor’s content is getting shared on. Snapchat!
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Content, Inbound Marketing] 9 Highly Reputable Resources for Compelling Marketing Stats
    If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Using accurate data in your original content is powerful way to communicate that you’ve done your research. search engine exclusively for inbound marketing and consumer statistics? Count me in.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Content, Inbound Marketing] Not Getting What You Want From Blogging? Ask These 11 Questions
    Looking for insight to guide her own headline strategy, Shoor used a script to analyze over 100 blog posts to determine what type of content works best. To combat the amount of content being created each day, marketers must find a way to differentiate their message from the pile of existing articles. You did it. What’s next?”
  • HUBSPOT  |  SUNDAY, APRIL 26, 2015
    [Content, Inbound Marketing] How to Build Inbound Links the White Hat Way
    To read more content like this, subscribe to Agency Post. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.). If you are going to use this strategy with newsworthy content, it is important to use a mixture of the brand name and URL as the anchor text. What is Link Building?
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Content, Inbound Marketing] Interesting Infographics: The Story Behind Influencer Marketing
    It doesn’t pull the same punch it used to, as people have grown weary of being marketed to and have become guarded about an industry they see as being disingenuous or even outright deceptive. According to an infographic by TheShelf.com , that’s one reason that influencer marketing has been on the rise in recent years.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Content, Inbound Marketing] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? The reality is, you can still have professional, educational or even highly technical content that still incorporates a fun, caring or engaging tone. Inbound marketing also ties in with speaking your audience’s language.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Content, Inbound Marketing] Inbound Marketing Basics: How to Attract More Customers
    Recently we hosted a webinar on inbound marketing for Asia-Pacific marketers that generated so much interest and so many questions that we didn’t have time to answer them all. Read on, and discover the essential steps for putting inbound marketing campaigns to work for you. 1. How does inbound marketing work?
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Content, Inbound Marketing] 6 Cool Company Blogs Everyone Will Enjoy Reading
    When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. My closet is proof that their marketing works. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. The result?
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Content, Inbound Marketing] The Critical Role of Sales Development in Inbound Marketing
    Create compelling content (consistently). Share and promote the content. Sure, that scenario may be a little bit overstated, but isn’t this story the fundamental promise of inbound marketing? There’s a chasm that exists between sales and marketing. Here’s the truth about inbound leads: they’re not ready to buy.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Content, Inbound Marketing] 10 Ways to Reach Customers Who Don’t Know They Need You
    So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience, and thus making more money. successful example of this is with Old Spice’s marketing efforts. Exclusive content. Inbound MarketingEvent planner, lawyer, daycare owner, tow truck driver.
  • HUBSPOT  |  FRIDAY, APRIL 17, 2015
    [Content, Inbound Marketing] These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]
    Lead generation is a major component of inbound marketing. It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company. Which landing page mistakes should marketers avoid?
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Content, Inbound Marketing] Interesting Infographics: The 8 Most Effective Types Of Content
    We’ve all heard the expression “content is king”, and it’s never been truer than it is today. Content marketing is hot with leading brands, and for good reason. As this infographic shows, 48% of  marketing professionals say that their content marketing budgets are increasing; only 8% are seeing smaller budgets.
  • SYNECORE  |  THURSDAY, APRIL 16, 2015
    [Content, Inbound Marketing] 4 Types of Content Essential to Driving Leads
    In the world of inbound marketing, content is king. If you run a business, you know that when it comes to marketing, things have changed dramatically. Even if you’ve invested time and effort in creating a new website, it won’t generate leads on its own—it needs content. Create Dynamic Content. Blogs. eBooks.
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 16, 2015
    [Content, Inbound Marketing] Electoral dysfunction: Why the party marketing machines aren’t working
    Campaign managers have you heard about this thing called inbound marketing ? You need to find ways to reach out and engage the apathetic and the undecided with content that’s altogether more real, helpful and compelling. Another bad day for marketing. Content marketing By all accounts - no. What’s the story?
  • SYNECORE  |  TUESDAY, APRIL 14, 2015
    [Content, Inbound Marketing] Wistia or Youtube?
    Video is becoming an increasingly important inbound marketing tool. In some senses, it’s the most interactive advertising method available to inbound marketers right now. With any inbound marketing tool, there are choices. It’s powerful because it’s a way to share your brand’s story with your customers.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Content, Inbound Marketing] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    Takeaways for Marketers. By establishing authority in the field, you''ll give visitors more of a reason to trust the content behind the form, making them more likely to convert. It said, “HubSpot is an inbound marketing software platform that has helped over 12,000 companies attract visitors, convert leads, and and close customers.”
  • LEADERSHIP  |  FRIDAY, APRIL 10, 2015
    [Content, Inbound Marketing] Interesting Infographics: Biggest Drivers of Increased Data Marketing
    Data-driven marketing may sound like the latest buzzword, but it’s a lot more than that. In fact, data-driven marketing has become the default marketing method as technology and consumer trends accelerate in that direction. Digital Marketing Inbound Marketing Infographics Big Data home infographic marketing
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Content, Inbound Marketing] Why Long-Tail Keywords?
    As an inbound marketer, your main goal is to get found by the customer. Not only that, keywords must be combined with relevant and personalized content to create the perfect inbound marketing storm that results in leads and sales for your business. You must approach the inbound process from a holistic perspective.
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Content, Inbound Marketing] How Content Personalization Fits into Inbound Methodology
    Given the rapid evolution of the industry, the definition of inbound marketing seems to be constantly changing. Although competition is on the rise, there’s never been a better time for marketers or aspiring marketers to carve out a niche by creating their own inbound marketing strategies. Review.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 8, 2015
    [Content, Inbound Marketing] Get More Email Subscribers: Run a Social Media Contest
    According to the Email Marketing Industry Census 2014, revenue from email is up 28% […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices.
  • KEO MARKETING  |  TUESDAY, APRIL 7, 2015
    [Content, Inbound Marketing] KEO Marketing Featured in Most Recent Issue of TechConnect Magazine
    KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. Sheila Kloefkorn, CEO of KEO Marketing, wrote an article for TechConnect called Tools for Talent: Repurpose marketing tactics to attract top tech pros.
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