[Content, Inbound Marketing] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and.
    [Content, Inbound Marketing] A Practical Guide to Building a Killer Content Strategy
    No matter what each business day or week brings, there's one thing on every inbound marketer's to-do list: creating new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult
    [Content, Inbound Marketing] 5 Blogging Tips To Get More Leads
    While there are many separate factors that play into this, some of the most important are the quality of your content and your blogging activity. Write Good Content. Crafting solid content takes time and research. If you do that, you can stay in-tune with your audience and add more value to your content. Calls-To-Action.
    [Content, Inbound Marketing] Using Inbound Marketing to Promote Your Next Conference
    Here’s a handy dandy two-step process that leverages inbound marketing best practices to help you raise the profile of your next conference. Video is one of the most effective forms of content marketing because it allows you to communicate some personality to your audience. If you build it, they will come. Event Image.
    [Content, Inbound Marketing] 8 Email Workflow Tips for the College Admissions Process
    One of the key elements of inbound marketing is the use of automated workflows because they allow you to better engage leads through a set of targeted emails, while saving time by automating the process. Workflows are also a great way to promote content up front without having to do one-off emails every week. General awareness?
    [Content, Inbound Marketing] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. There's simply no place for inbound marketing. And sure, marketing within the finance industry can be challenging. Download your free copy of The Little Book of Inbound for Finance Marketers here. Right?
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Content, Inbound Marketing] 10 Incredible Inbound Marketing Statistics
    Today’s consumers have different expectations, which is why brands are changing the way they market. Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. Still not convinced? The Cold Hard Facts.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Content, Inbound Marketing] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    It’s very easy for social media marketers to get caught up in the latest "in" thing. However, social media is only an effective inbound marketing tactic if you're doing the right things in the right places. Using a tool like Buzzsumo , you can see which networks your competitor’s content is getting shared on. Snapchat!
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Content, Inbound Marketing] 9 Highly Reputable Resources for Compelling Marketing Stats
    If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Using accurate data in your original content is powerful way to communicate that you’ve done your research. search engine exclusively for inbound marketing and consumer statistics? Count me in.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Content, Inbound Marketing] Not Getting What You Want From Blogging? Ask These 11 Questions
    Looking for insight to guide her own headline strategy, Shoor used a script to analyze over 100 blog posts to determine what type of content works best. To combat the amount of content being created each day, marketers must find a way to differentiate their message from the pile of existing articles. You did it. What’s next?”
  • HUBSPOT  |  SUNDAY, APRIL 26, 2015
    [Content, Inbound Marketing] How to Build Inbound Links the White Hat Way
    To read more content like this, subscribe to Agency Post. Advertorials are pieces of paid content disguised as editorials (think wolf in sheep’s clothing.). If you are going to use this strategy with newsworthy content, it is important to use a mixture of the brand name and URL as the anchor text. What is Link Building?
    [Content, Inbound Marketing] Interesting Infographics: The Story Behind Influencer Marketing
    It doesn’t pull the same punch it used to, as people have grown weary of being marketed to and have become guarded about an industry they see as being disingenuous or even outright deceptive. According to an infographic by TheShelf.com , that’s one reason that influencer marketing has been on the rise in recent years.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Content, Inbound Marketing] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? The reality is, you can still have professional, educational or even highly technical content that still incorporates a fun, caring or engaging tone. Inbound marketing also ties in with speaking your audience’s language.
    [Content, Inbound Marketing] Inbound Marketing Basics: How to Attract More Customers
    Recently we hosted a webinar on inbound marketing for Asia-Pacific marketers that generated so much interest and so many questions that we didn’t have time to answer them all. Read on, and discover the essential steps for putting inbound marketing campaigns to work for you. 1. How does inbound marketing work?
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Content, Inbound Marketing] 6 Cool Company Blogs Everyone Will Enjoy Reading
    When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. My closet is proof that their marketing works. Ask any inbound marketer, and most will name a company whose marketing inspires them like ModCloth inspires me. The result?
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Content, Inbound Marketing] The Critical Role of Sales Development in Inbound Marketing
    Create compelling content (consistently). Share and promote the content. Sure, that scenario may be a little bit overstated, but isn’t this story the fundamental promise of inbound marketing? There’s a chasm that exists between sales and marketing. Here’s the truth about inbound leads: they’re not ready to buy.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Content, Inbound Marketing] 10 Ways to Reach Customers Who Don’t Know They Need You
    So it’s only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience, and thus making more money. successful example of this is with Old Spice’s marketing efforts. Exclusive content. Inbound MarketingEvent planner, lawyer, daycare owner, tow truck driver.
  • HUBSPOT  |  FRIDAY, APRIL 17, 2015
    [Content, Inbound Marketing] These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]
    Lead generation is a major component of inbound marketing. It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company. Which landing page mistakes should marketers avoid?
    [Content, Inbound Marketing] Interesting Infographics: The 8 Most Effective Types Of Content
    We’ve all heard the expression “content is king”, and it’s never been truer than it is today. Content marketing is hot with leading brands, and for good reason. As this infographic shows, 48% of  marketing professionals say that their content marketing budgets are increasing; only 8% are seeing smaller budgets.
    [Content, Inbound Marketing] 4 Types of Content Essential to Driving Leads
    In the world of inbound marketing, content is king. If you run a business, you know that when it comes to marketing, things have changed dramatically. Even if you’ve invested time and effort in creating a new website, it won’t generate leads on its own—it needs content. Create Dynamic Content. Blogs. eBooks.
    [Content, Inbound Marketing] Electoral dysfunction: Why the party marketing machines aren’t working
    Campaign managers have you heard about this thing called inbound marketing ? You need to find ways to reach out and engage the apathetic and the undecided with content that’s altogether more real, helpful and compelling. Another bad day for marketing. Content marketing By all accounts - no. What’s the story?
  • SYNECORE  |  TUESDAY, APRIL 14, 2015
    [Content, Inbound Marketing] Wistia or Youtube?
    Video is becoming an increasingly important inbound marketing tool. In some senses, it’s the most interactive advertising method available to inbound marketers right now. With any inbound marketing tool, there are choices. It’s powerful because it’s a way to share your brand’s story with your customers.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Content, Inbound Marketing] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    Takeaways for Marketers. By establishing authority in the field, you''ll give visitors more of a reason to trust the content behind the form, making them more likely to convert. It said, “HubSpot is an inbound marketing software platform that has helped over 12,000 companies attract visitors, convert leads, and and close customers.”
    [Content, Inbound Marketing] Interesting Infographics: Biggest Drivers of Increased Data Marketing
    Data-driven marketing may sound like the latest buzzword, but it’s a lot more than that. In fact, data-driven marketing has become the default marketing method as technology and consumer trends accelerate in that direction. Digital Marketing Inbound Marketing Infographics Big Data home infographic marketing
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Content, Inbound Marketing] Why Long-Tail Keywords?
    As an inbound marketer, your main goal is to get found by the customer. Not only that, keywords must be combined with relevant and personalized content to create the perfect inbound marketing storm that results in leads and sales for your business. You must approach the inbound process from a holistic perspective.
    [Content, Inbound Marketing] How Content Personalization Fits into Inbound Methodology
    Given the rapid evolution of the industry, the definition of inbound marketing seems to be constantly changing. Although competition is on the rise, there’s never been a better time for marketers or aspiring marketers to carve out a niche by creating their own inbound marketing strategies. Review.
    [Content, Inbound Marketing] Get More Email Subscribers: Run a Social Media Contest
    According to the Email Marketing Industry Census 2014, revenue from email is up 28% […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices.
    [Content, Inbound Marketing] KEO Marketing Featured in Most Recent Issue of TechConnect Magazine
    KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. Sheila Kloefkorn, CEO of KEO Marketing, wrote an article for TechConnect called Tools for Talent: Repurpose marketing tactics to attract top tech pros.
    [Content, Inbound Marketing] Personalizing Content with HubSpot COS
    HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. Then, you have to decide which type of smart content you want to create.
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Content, Inbound Marketing] 5 Reasons Why Your Web Design RFP Is All Wrong (and Why It’s Hurting Your Business)
    If you spec everything from the content management system (CMS) down to the server requirements, your agency may not have any room to offer other recommendations, so they might not even bother. These days all websites should be built to support an inbound marketing strategy. So it’s finally time. but where to start? Web Design
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Content, Inbound Marketing] Want to Learn Marketing Analytics? Start With These 9 Great Resources
    There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. I''ve been interested in data and analytics for a long, long time.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Content, Inbound Marketing] The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
    My marketing consulting company, Brand Builder Solutions , is a very strong advocate of all things inbound marketing. Here''s what I had in mind: First, I wanted to give my company''s website a makeover -- so that instead of promoting all things inbound marketing, we were strongly advising against it. Very funny.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Content, Inbound Marketing] The Anatomy of an Optimized Web Page [Infographic]
    Plus, you''ll see greater returns on the content you publish across your marketing channels. Inbound Marketing Lead Generation Design Daily Optimizing your web pages shouldn''t just be a task on your to-do list. It should be an overarching strategy -- something you think about and test and tweak every single day.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Content, Inbound Marketing] 4 Ways Healthcare Marketers Should Utilize Social Media
    Social media is no longer a marketing afterthought for companies and organizations. Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Interested in learning more about how social media fits in with your marketing efforts? Why is this? Social Media
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Content, Inbound Marketing] Why You Might Already Be in Ecommerce
    The HubSpot servers load the images, videos and content faster than most self-hosted ecommerce solutions. 3) Personalization. For any content to convert it must have context. The smartest marketers and brands are focusing on the lifetime value of customers. What Type of Products Can You Sell? Ecommerce
    [Content, Inbound Marketing] Making Cents of Inbound Marketing: An Interview With HubSpot's CFO
    What do they really think about marketing? What’s the best way to get buy-in on a new marketing program? How do they decide how much budget marketing gets? Over the past few months, I''ve been working on a kit on how to prove the value of inbound to your executive team. But it doesn’t have to be that way.
    [Content, Inbound Marketing] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    If you''re a frequent reader of this blog, you''ve probably heard of "inbound marketing" by now. But have you heard of the next big thing -- "midbound marketing"? hadn''t either until I was emailing with Pete Emerson , Senior Web Designer & Developer at New Breed Marketing, one of our partner agencies. Try it.
    [Content, Inbound Marketing] Is The Force Against You?
    appeared first on Content Marketing, Virally Blog. CONTENT MARKETING A/B Testing attract business content convert digital marketing eCommerce engaging Fluency fonts force friction inbound inbound marketing marketing psychology traffic trust virally web Trust. Fluency.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Content, Inbound Marketing] How to Diagnose Your Funnel to Create Predictable Growth
    The benefit of tracking your go-to-market efforts in such a manner is that you can diagnose problems often before they have a negative impact on your revenue results. The 8 Conditions of a Marketing & Sales Funnel. There are three underlying causes for this problem: The content is not resonating with prospects.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Content, Inbound Marketing] A Handy Little Guide to Creating Visual Content for Social Media [Infographic]
    According to the 2014 State of Inbound Marketing , 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014. Posting visual content is one of the most important things you can do to improve your social media strategy. You''re not alone.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Content, Inbound Marketing] Should You Attend That Event? 9 Questions to Help You Find Out
    Return on Investment: A term marketers are all too familiar with. How is their marketing grade compared to yours? As an inbound marketer, you''re always trying to figure out what piece of content to create next. Schedule external content (emails, blog posts, social posts) to send while you''re gone. or not?
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Content, Inbound Marketing] 4 Ways to Delight Visitors With Your 404 Error Page
    To read more content like this, subscribe to Agency Post. Inbound Marketing Web Design Pop Culture Daily This post originally appeared on Agency Post. We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. Ideally, we’d want our sites locked tight and linked right.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Content, Inbound Marketing] 15 Examples of Great Mobile Website Design
    What''s more, marketers are gearing up for a big change Google plans to make to their algorithm starting on April 21, 2015. Google wrote in their official blog that they will be " expanding our use of mobile-friendliness as a ranking signal," and their update should have a significant effect on marketers. or not. That''s it. 14) SAP.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Content, Inbound Marketing] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. It’s impossible to work in marketing without hearing grievances like this one over and over. It’s content. If you’re serious about inbound marketing, quality content is a must-have , not a nice-to-have.
    [Content, Inbound Marketing] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM. His interests include all things related to inbound marketing, growth hacking, and USC Trojans Football.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Content, Inbound Marketing] 6 Reasons Why Marketers Should Bet on Podcasting
    It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast. Really busy.
    [Content, Inbound Marketing] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    Marketing is an attractive career, whether you decided on it in college or you’re been drawn to it from another vocation. The reality is, there are many different avenues you can take in the marketing industry and you have to find the specific path that is right for you. The era of Don Draper marketing is extinct.
    [Content, Inbound Marketing] The Anatomy of a Successful Facebook Post
    Occasional promotions and offers are expected and effective, but you need to balance getting with giving by offering useful content to your audience and being mindful about building a sense of community. The post below from HubSpot is an example of offering valuable educational content to your audience. Drive traffic to your website?
    [Content, Inbound Marketing] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). Is rich narrative possible in structured content?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Content, Inbound Marketing] Why We Acquired Rekindle
    Below I’ve taken the time to share some of my thoughts on why we made this specific acquisition and how we view acquisitions like these as part of our commitment to rapid growth and transforming the marketing and sales landscape. 1) Make the RIGHT connections. Inbound Marketing But how?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Content, Inbound Marketing] How to Produce an Internet Radio Show
    There are lots of ways to generate and publish content for your inbound marketing efforts. It can be frustrating at times to try to cut through the noise with this much content being published. So how can this be used as a marketing tool for your organization? Marketing Director and Product Manager. Concept.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Content, Inbound Marketing] Posting Video Content Online: 5 Essential Considerations
    Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. What is the objective of the video and how does this feed into my content marketing strategy? How will I use inbound marketing channels to promote my video?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Content, Inbound Marketing] Starting a New Job? 8 Tips for Having a Great First Day
    There''s no better way to learn about a company''s marketing than to consume it. All of this information gathering will give you context for the marketing strategy you''re about to be a part of. So you should also run a Marketing Grader report for a quick snapshot of how the company''s marketing is doing. Congrats!
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Content, Inbound Marketing] 10 Simple Web Copywriting Tips for Increasing Conversions
    Most marketers can identify poor web copy when they see it. Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action—it feels purposeless—and that’s just bad marketing. Web copy is often the difference between visitors and leads, and leads and customers. 10) Revise and optimize.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Content, Inbound Marketing] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    In this post, I''ll share with you a list of growth hackers who write the best content about growth hacking on the web. promise that reading content written by these folks will give you the most value for your time. Before becoming "chief sumo" at AppSumo, Noah worked at Mint as a marketing director and Facebook as a product manager.
    [Content, Inbound Marketing] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    According to Marketing Automation Trends Report 2014 from Pepper Global, B2B marketers indicate that the most important benefit of marketing automation is the ability to generate more and better leads. Questions to ask at this stage include: How many content consumers became known visitors? Capture Metrics.
    [Content, Inbound Marketing] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Content, Inbound Marketing] 3 Neuroscience Findings That'll Make You a Better Marketer
    Marketers are constantly trying to grab the attention of their audience in new and innovative ways. Think of what this means for us marketers whose very livelihoods -- not to mention egos -- depend on whether or not people read, view or engage with our content. What Marketers Can Do. What Marketers Can Do.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Content, Inbound Marketing] 14 Ways to Increase Your Clickthrough Rate on Twitter
    Link clicks are the low-hanging fruit of Twitter, and they''re your strongest chance of gaining views and shares for your content. Here''s an example they used of ambiguous tweet copy: Get a sneak peek backstage on how @HubSpot does inbound marketing: [link] pic.twitter.com/9Z6acPm4OL — HubSpot (@HubSpot). Tweeting is easy.
    [Content, Inbound Marketing] 4 Steps To Align Your Sales Approach With Inbound Marketing
    Are you generating leads with modern, inbound marketing but trying to sell to them with traditional sales tactics? It’s affecting marketing as well. Rather than interrupting prospects with unwanted, irritating outbound messages that can be increasingly tuned out, marketers are turning to inbound marketing.
    [Content, Inbound Marketing] How Inbound Marketing Can Boost Enrollment for Daycares
    If you’re a child care owner, director, or start-up who’s tired of struggling to find new ways to fill the enrollment for your daycare, then inbound marketing might be the golden ticket you’ve been looking for. Recommended marketing tactics: Blogging topics such as “Benefits of a daycare vs staying at home.”. Inbound Marketing
    [Content, Inbound Marketing] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    In this final article, we’ll show you how to tackle synchronizing content and channels. Because the buying journey serves as the frame of reference and context for all the content we produce. Content is the new Holy Grail. Guru Joe Pulizzi encourages us to create “epic content.”  Weave it all Together. Summary.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Content, Inbound Marketing] Creating Internal Buy-In for Inbound Marketing in Higher Education
    You’re sold and ready to start implementing an inbound strategy for your higher education institution. When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Content, Inbound Marketing] How to Ace Your New Job in the First 100 Days [Free Ebook]
    To help you figure out make a splash at your new job, you should check out our new ebook: The First 100 Days: How to Succeed in Your New Marketing Job. This guide includes a step-by-step 100-day plan, templates to help you hit your goals, and career tips from professional marketers. Brian Lavery , Head of EMEA SMB Marketing at Twitter.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Content, Inbound Marketing] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    As savvy marketers, it''s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- w e know that the content we''re creating will attract and generate qualified leads that will turn into customers. They might say, "Sure, you can do inbound. Talk About Assets.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Content, Inbound Marketing] How to Get Your Design and Communications Teams to Work Better Together
    They should pay close attention to spelling, grammar, punctuation, spacing, line height, color consistency, content hierarchy, and branding guidelines, to name a few. At the end of the day, all your design and communications elements should seamlessly work together to enhance your inbound marketing efforts. You know the one.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Content, Inbound Marketing] Practical Advice From Rand Fishkin on 9 Common Marketing Problems
    Check ''em out to learn about the future of SEO, how to generate leads fast , and how to prove the ROI of content. Actionable Marketing Advice From Rand Fishkin''s Inbound.org AMA. 1) Guest Blogging -- Dead or Alive ? Empathetic marketing may just be the wave of the future. That is marketing and SEO at its best.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Content, Inbound Marketing] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. To help you figure out how to navigate this trend, we pulled together everything you need to know about using #TBT in your marketing.
    [Content, Inbound Marketing] Maximizing the Effectiveness of Content Personalization
    In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. Recently, the Content Marketing Institute (CMI) surveyed businesses about the state of their content marketing strategies and found nearly two-thirds reported their organizations had no documented strategy.
    [Content, Inbound Marketing] Social Media Marketing vs. Email Marketing
    Is your business looking at their inbound marketing and wondering if the time and effort they spend is worth it? Are you wondering which one, social media marketing or email marketing is giving you the best ROI? by Susan HI Claude, I don''t think email marketing takes more time. Email Marketing It looks.
    [Content, Inbound Marketing] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    The inbound marketing movement, however, has helped bridge the gap that divides brands and publications. Thanks to the rise in inbound practices like content marketing and brand journalism, the articles published by brands have begun to evidence some of the hallmarks that make news sites so Google-friendly.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Content, Inbound Marketing] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Run your website''s URL through our free Marketing Grader tool.). and special sauce.
    [Content, Inbound Marketing] 15 Expert Tips on Accelerating Your Sales
    This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Inbound Sales Daily Before you sell your thousandth customer, your hundredth customer, or even your tenth customer, you have to sell that crucial first customer. Aligned. Immediate." ( Tweet This Quote ).
    [Content, Inbound Marketing] Creating A Thoughtful Content Strategy in Higher Education Marketing
    Previously we discussed important questions your team must ask when deciding if it’s the right time to start using inbound marketing without losing your more traditional audience. Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution. Education
    [Content, Inbound Marketing] The Growth Show: A VC's Advice on Content, Cash & Churn
    Content marketing is a little bit like a bank account where you get the benefits of compounding returns. Recently, Tunguz joined HubSpot CMO Mike Volpe on The Growth Show to chat about why he takes the time to blog everyday, the compounding returns of content marketing, and two things that can help almost any business grow faster.
    [Content, Inbound Marketing] When It’s Not All About You…The Social Media Cocktail Party.
    When it comes to sharing content on social media, you really want to be thinking about where you can add value to your followers and only talking about yourself just wont cut it. Mix things up, share content from other people, ask your followers questions, share photos and videos, ebooks, and blog post. Hubspot. Social Media
    [Content, Inbound Marketing] Marketer’s Guide to Blending Search and Display
    KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” For business to business (B2B) marketers, it is critical to ensure that they use their valuable time and resources most efficiently.
    [Content, Inbound Marketing] Inbound 101: Three Major Inbound Components
    Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found. This is in contrast to traditional “outbound” marketing, which aims to find customers and interrupt people. advertising, junk mail, spam, and trade shows.
    [Content, Inbound Marketing] The Top 10 Best Resources to Learn About SEO
    This website, which focuses on the search marketing industry, is like a digital encyclopedia of search engine optimization information. Moz is an inbound marketing company and provider of SEO tools that has a blog full of insightful articles. Based in London, this company publishes regular content about SEO on its blog.
    [Content, Inbound Marketing] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    Creating buyer personas is an essential part of building a successful inbound marketing strategy. Without documented buyer personas, essential inbound marketing tasks such as creating engaging content can be challenging. Inbound Marketing Buyer Personas Daily Not sure what questions to ask?
    [Content, Inbound Marketing] How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing
    The spectrum of stakeholders in even just one institution can make it difficult to change course in your marketing. But with research, testing, and a whole lot of strategy, you can keep your marketing fresh and customized and start involving more inbound in your approach. Questions First. Both have their potential pitfalls.
    [Content, Inbound Marketing] 5 Reasons Your Mobile Strategy Isn’t Working
    Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design
    [Content, Inbound Marketing] How to Quickly & Easily Create a Buyer Persona [Free Tool]
    Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Because without knowing who your ideal customers are -- their backgrounds, goals, challenges, and so on -- it''s very difficult to create an effective marketing strategy to attract more of those types of people.
    [Content, Inbound Marketing] Overlooking These 4 Things with Your Social Media and PR?
    As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model.
    [Content, Inbound Marketing] How to Research Blog Topics: A Step-by-Step Process
    Conducting research is an essential part of writing quality blog content. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. The title of the content. Backlinks from other sites to the content. Conclusion.
    [Content, Inbound Marketing] Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing
    Customer reviews are trusted 12 times more than a marketing piece from an organization. From Coca-Cola to the American Institute of Architects, organizations realize that a community of educated and passionate members is an incredible source of trusted, user-generated content and opinions. How You Can Use Customers'' Content.
    [Content, Inbound Marketing] Use Email to Get More Social Media Followers
    To help you get more social media followers, check out these tips for using email marketing to build your social media following. Encourage Email Subscribers to Follow You on Social Media Perhaps the easiest – if not […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing.
    [Content, Inbound Marketing] Etiquette & Propriety: a quintessential guide to decorum in B2B marketing
    So this has me thinking – what pitfalls are there in the world of B2B marketing? Mind your P’s and Q’s – but also your I’s and O’s : They may be the top buzzwords of this decade so far, but there’s a good reason for why those in the know are talking about inbound and outbound marketing. B2B Marketing
    [Content, Inbound Marketing] How to Create Buyer Personas for Your Business [Free Template]
    The best buyer personas are based on a combination of market research and insights that you gather from actual customers through surveys and interviews. At the most basic level, you''ll be able to target your content and messaging to different segments of your audience. Inbound Marketing Daily Pssst. Here are 14. ).
    [Content, Inbound Marketing] The 4 L's of a Successful Lead Generation Strategy
    Inbound marketing is here, people. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. Free trial. Webinars.
    [Content, Inbound Marketing] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Flash forward to today. I''ve swapped my colored construction paper and yarn for PowerPoint and InDesign. I''ve replaced my dad with marketing experts and influencers. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.
    [Content, Inbound Marketing] 9 Effective Email Unsubscribe Pages
    One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. This one-step unsubscribe process is simple for subscribers and still effective for the marketing team at Barneys to adjust their email campaigns as needed. 3) Puma. Simplicity at its finest. 8) Fab.
    [Content, Inbound Marketing] The Light at the End of the Outbound Marketing Tunnel
    Ink-on-paper marketing products are decreasing.  Outbound marketing pieces such as direct mail, rack cards, flyers, booklet, manuals, forms and stationery are rapidly being replaced by digital alternatives.  However, outbound marketing pieces of direct mail, flyers, rack cards, etc. Wake up printers and marketers
    [Content, Inbound Marketing] Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania?
    I am always on the search to find old and little-known examples of content marketing. There’s just one problem.  I am not sure whether it really qualifies as content marketing.  So I’d love to hear what you think. Isn’t that content marketing?” The Results of His Marketing. Servants.
    [Content, Inbound Marketing] Inbound Marketing Vs Content Marketing
    With Inbound Marketing, it’s all about raising awareness of your company to bring potential customers in, convert them into leads, convincing them to become a paying customer and then keeping the customers happy. Inbound uses interactive tools like landing pages, call-to-action and SEO which makes a large impact on leads.
    [Content, Inbound Marketing] Key B2B Demand Generation Strategies for 2015
    Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) Content is everything these days.
    [Content, Inbound Marketing] 20 Examples of Fabulous Explainer Videos
    There’s no need to be -- they just represent another excellent way to get your content out to your target audience. 20) CashOut: This one falls more in the lines of a demo and does a good job of illustrating the value of “easy” to the small business owner much more quickly than written content. 11) Olark: Customer service tool.
    [Content, Inbound Marketing] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    What''s a marketer to do? Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel. Why not use retargeting to drive people towards blog content, for example? In marketing, time is always of the essence. Enter retargeting.
    [Content, Inbound Marketing] Inbound Marketing – What is it?
    What exactly IS Inbound Marketing? Since 2006, inbound marketing has been the most effective way of marketing for businesses. Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Attract. Convert. Close.
    [Content, Inbound Marketing] What the Next Generation of Marketers Are Learning in School
    Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. I had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. Read on to get an inside scoop on what marketing students are learning today. Inbound Marketing
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