• IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Inbound Marketing] Keep Your Customers Coming Back in Times of Content Overload
    Randy Frisch and I had the chance to connect with some of the best professionals in content marketing, and we kept you in mind every step of the way. Choose a Content Pros podcast and press play. Thomas , and Jay Baer share their content marketing expertise. How your brands can lead your content to success.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Content, Inbound Marketing] 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
    Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region. & Ireland marketers versus U.S. marketers?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Inbound Marketing] 7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
    I f you are currently running a content marketing campaign, I'm sure that you have written and published a good amount of blogs. You can publish a great piece of content, but if no one ever reads it your time and energy will have been for nothing. But are they bringing in traffic? So what can you do about it? Bottom of page 1?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Content, Inbound Marketing] How B2B Vendors Can Generate Trust and Credibility With Their Website
    What kind of content is important to them? In reality, for buyers who are leaning towards contacting you for a quote, the deciding factor is whether or not you have supplied them with the following basic content essentials: Product pricing, product reviews, lead/ship times, and details about technical support. Improve your credibility.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Inbound Marketing] How to Build a Social Media Army
    While your social media strategy may not call for the same techniques required to defeat a super villain, marketers can learn a thing or two from the Avengers. Here are a few ways that social media marketers can embrace their inner superhero and build their own social media army. Content is a great way to do so. Social Meda
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Inbound Marketing] Why Your School Should Move Away from Purchased Lists
    Buying (it's actually "renting") an email list is a short cut, which means it's the fastest route to a host of marketing problems. The entire premise of inbound marketing is that you succeed by attracting the right prospects to you and build a relationship based on your credibility. But didn't you listen to your mother?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Content, Inbound Marketing] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too. How are readers consuming content? Social Media.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 26, 2016
    [Content, Inbound Marketing] B2B Marketers Lose with Inbound Only Strategies
    By Amanda Dooley, Content and Product Marketing Manager at NetLine Corporation B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. You’ve created content, published […]. Content Marketing
  • SNAPAPP  |  FRIDAY, SEPTEMBER 23, 2016
    [Content, Inbound Marketing] SnapWrap: On Writing, Building a Team, and More!
    Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! . Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). Matching Content to Your Buyer Personas. How to Build a Content Team.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Inbound Marketing] Staffing and Launching Your Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. growth.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Inbound Marketing] Content Marketing Playbook: Strategy and Roadmap
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. She identified content as the answer and set about. more we expect from marketing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Inbound Marketing] How To Increase Referral Traffic And Get More Leads
    Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. mean, HubSpot literally coined the term inbound marketing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Inbound Marketing] How to Incorporate User Generated Content into Your Nonprofit Marketing
    A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. People can be influenced by the content your organization creates, but they love love love hearing from your current constituents more. Time to get onboard the UGC train. And you get social proof!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Content, Inbound Marketing] How to Engage Your Audience Using Digital Advertising
    In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. For many businesses, the solution is simple: inbound marketing. Inbound Marketing + Digital Advertising = More Loveable Ads.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Content, Inbound Marketing] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. 10 Amazing Podcasts About Social Media. 1) Marketing Smarts: How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium. Know the feeling?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Content, Inbound Marketing] 8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]
    T he inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn't change , but as consumer habits evolve, marketers and salespeople must adapt to better connect with and help their prospects and customers. Each year, marketers tell us that outbound practices are overrated.
  • CAPTORA  |  TUESDAY, SEPTEMBER 20, 2016
    [Content, Inbound Marketing] Getting SEO Right: Simple Steps to Better Organic Rankings
    However, organic search (SEO) remains mysterious to a lot of marketers. I’m going to focus on some of the key aspects that will help you get higher in the ranking- architecture and content. Well, because web content is accessed and discovered by Google with a bot(s), not a human. Content is King. Still.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Inbound Marketing] Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)
    If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. This is only a content summary. Visit my website for more content on industrial marketing.].
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Inbound Marketing] Inbound Marketing or Outbound? Which is the Winner?
    The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey. And guess what?
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Content, Inbound Marketing] The Decentralized Content Marketing Playbook [Infographic]
    In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website's blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and selling.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Content, Inbound Marketing] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we've seen before. Marketers need to do more marketing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Content, Inbound Marketing] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    Some, like "marketing," draw in huge crowds of searchers each month. Others, like "marketing tips for small shoe store companies," might squeak out a couple hits. As marketers, we're often conditioned to go after attainable high-volume keywords. Then, we set off developing content and campaigns around them. Not always.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Content, Inbound Marketing] How Can Small Schools Tackle Inbound Marketing?
    You're ready to get your inbound marketing machine going. You've read the case studies and statistics showing how effective inbound marketing is at pulling together a full enrollment class. Where is a small education marketing team to start? Inbound marketing always starts with the right personas.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Content, Inbound Marketing] Selling Digital Content? Seven Questions to Answer
    More and more digital content creators supplement their advertising dollars with revenue directly from the reader through “digital products” – for example, content behind a paywall (known as “paid digital memberships”), webinars, ecourses, ebooks, etc. Consumers Will Pay For the RIGHT Digital Content. Why the change? Conversion.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Content, Inbound Marketing] The Future of Chatbots in Marketing [YouTube Live Event]
    For marketing and sales? They're teaming up to tackling these burning questions about bots, and how they'll change our world of marketing and sales. Moderated by: Meghan Keaney Anderson , VP of Marketing, HubSpot. Inbound Marketing Business Daily PromoSo, what does this mean for your job? ET // 11 a.m.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Inbound Marketing] Get the Most Out of Your B2B Demand Generation Efforts with These Nine Resources
    Although we’ve stated in the past that leads goals are dead , that doesn’t mean that we think demand generation isn’t an important function of every B2B marketing team. focus on pipeline marketing means that you’re attracting prospects with a high possibility to turn into customers. Optimizing Marketing Channel Mix for Revenue and ROI.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Inbound Marketing] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them. If you don’t take these initial steps to ensure your content reaches the right people, your content will not be successful.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Inbound Marketing] How Does Inbound Work for Membership Marketing?
    Like many other marketing strategies, inbound marketing transcends B2B, B2C, and nonprofit marketing. Inbound marketing isn't just about closing sales. It's about identifying and building trust with people in your target market. It's not about you. Attracting Potential Members. Networking? Nonprofit
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Inbound Marketing] Why You're Thinking About Digital Marketing Analytics All Wrong
    Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company. From Google? Via Facebook?
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Inbound Marketing] The State of Inbound 2016 Is Here [New Report]
    More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks. And as technology changes, the inbound marketing methodology must evolve with it. Larry Kim of WordStream. Rob Go of NextView Ventures.
  • PUREB2B  |  SUNDAY, SEPTEMBER 11, 2016
    [Content, Inbound Marketing] 30 Terms Every Sales and Marketing Professional Should Know
    The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Marketers are naturally good at talking the talk; it’s kind of in our job description. Content. Crowdsourced Content. Evergreen Content.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 9, 2016
    [Content, Inbound Marketing] 5 Skills Every Demand Gen Marketer Should Master
    With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. With strong demand-gen leadership, many other marketing specialties can thrive. Success in those areas trickles down to almost every other marketing sphere, from PPC to inbound marketing to conversion optimization.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2016
    [Content, Inbound Marketing] The Ultimate Kit for Getting Started With Inbound Marketing [Free Download + Book]
    You’ve read up about inbound marketing and have identified it as the best way to start attracting, converting, and closing more customers online, but what’s next? Getting your inbound marketing strategy off-the-ground can feel like a mammoth task, but it doesn’t need to be. SMART marketing goals template.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Inbound Marketing] Survey: 93% of Inbound Marketing Professionals Create New Content Weekly
    As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly. Approximately B2B Buyer Personas and Marketing Performance.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Inbound Marketing] 8 Necessities of a High-Converting Blog Design You Should Be Looking For
    With so many people (and apparently pets) blogging today, general consumers are far more familiar with most blog conversion practices and, unfortunately for marketers, how to avoid them. If the rise of photo filters has taught me anything as a marketer, it’s that we live in a superficial world. Yes, you read right. So, test it out!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Inbound Marketing] Why Nonprofits Should Start Inbound Now
    That's real, impactful return on your marketing efforts. The reality of these positive numbers makes sense given the operating premise of inbound marketing. Inbound marketing simply reflects the fact that in today's market place, the consumer (constituent, donor, or member) is in the power position.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Inbound Marketing] Discover Where Your Competitors Are Beating You Online
    While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. Consider this: 97% of consumers now use online media when researching products and services in their local market 1. Content Evaluation. Provide a solution.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 6, 2016
    [Content, Inbound Marketing] How Marketing Automation Supports Inbound Marketing
    The post How Marketing Automation Supports Inbound Marketing appeared first on Marketing Insider Group. Content MarketingToday’s buyers and consumers are increasingly avoiding branded outbound promotions and ads. We We skip TV commercials with our DVRs or streaming services.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Content, Inbound Marketing] Does every business need content marketing? A reality check.
    Does every business need content marketing? Sometimes in tough competitive situations you survive to the next year by cutting a penny per unit on a long-term contract instead of investing in epic content. In fact, due to this era of Content Shock , our content effort is probably becoming less effective week by week.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2016
    [Content, Inbound Marketing] How Can Schools Find Budget for Inbound?
    Everyone is looking for more marketing budget. As the well-known song goes: "You can't always get what you want." To even make the case for more budget, you need to show how your current marketing contributes to filling your school's enrollment class with the right number of ideal students. You only want to include the marketing costs.
  • WRITTENT  |  TUESDAY, SEPTEMBER 6, 2016
    [Content, Inbound Marketing] Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…
    Want to learn what 73% of inbound marketers say their #1 metric is? Or do you want to find out if you fall into the same categories as a typical inbound marketer? So, we decided to find 100 inbound marketers and ask them the same 5 simple questions. Analysis: Most inbound marketers create content.
  • ACT-ON  |  TUESDAY, SEPTEMBER 6, 2016
    [Content, Inbound Marketing] 5 Ways Outbound and Inbound Marketing Complement Each Other
    What kind of marketer are you? That sounds like the beginning of a diverting quiz, but it speaks to a perception among marketers that just may have run its course. If you’re like many marketers right now, you’d answer that question either with “inbound” or “outbound” as your answer. Interruption marketing” is one.
  • NUSPARK  |  SUNDAY, SEPTEMBER 4, 2016
    [Content, Inbound Marketing] Lead Nurturing for Higher Education: Best Practices
    The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. The lead nurturing process itself is improved by leveraging marketing automation best practices.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 2, 2016
    [Content, Inbound Marketing] Demand Gen vs. ABM Engagement Reporting -- Ranking Your Best Content
    When there are so many ways to measure content success, how do you know which articles are the best? For most B2B marketers who are investing in content and an inbound marketing strategy, the primary measurement of success is based on lead or demand generation. Ultimate List of 22 Account Based Marketing Tactics.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Content, Inbound Marketing] 5 Tips to Improve Your Nonprofit's Email Strategy
    Recognize that different personas may be more motivated by different messages, so tailor content that appeals to your personas' varying interests. Attracting people to your organization and into your prospect database is why you publish all that great content. That's why you want to tailor email content by persona and behavior.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Content, Inbound Marketing] What Is Digital Marketing?
    And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing -- in other words, any form of marketing that exists online.
  • HALEY MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Content, Inbound Marketing] Referral Marketing vs. Inbound Marketing vs. Direct Marketing – Which is the key to growth?
    First, lets define what these three marketing strategies are.  I’ll go with Wikipedia here: Referral marketing   is a method of promoting services to new customers through referrals, usually by word of mouth. They convert 30% better than leads generated from all other marketing channels. Well, yes for some, but not all!
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 30, 2016
    [Content, Inbound Marketing] Discover Marketing Technology Used by Leading Companies
    Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? Current ranking is… WordPress – website content management. Mailchimp – email marketing system.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Content, Inbound Marketing] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” Google’s official announcement states. Displaying a standalone interstitial that the user has to dismiss before accessing the main content. What Does It Mean For Marketers? Source: Google.
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Content, Inbound Marketing] 3 Ways to Boost Your Sales With an ROI Calculator
    If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. ROI is increasingly important to marketing departments and B2B buyers. Plaid jacket?
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Content, Inbound Marketing] The Marketing Guru Covers: What are the benefits of social media marketing?
    What are the benefits of social media marketing? Social media marketing allows you to increase your online presence. Convert more leads/prospects by increasing inbound traffic. Inbound marketing is the best way to build up your list of prospects and convert leads. Social media is everywhere. Save money.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Content, Inbound Marketing] Does Your Nonprofit Need Marketing Automation?
    Every marketing team is overworked. For many organizations, using a marketing automation tool and workflows can provide a quantum leap forward in marketing results. Don't buy into the overhead myth and assume higher marketing costs are a bad thing for your organization. What Marketing Automation is Really About.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Content, Inbound Marketing] 3 Tips for Mastering Inbound Marketing
    So, you’re passionate about marketing, right? Inbound marketing has just one focus, mastering your relationship with your clients.  Post regular content online that your customers would want to read.  Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. Wrong! 
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Content, Inbound Marketing] What’s the role of a content strategist?
    Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased. video, long-form content, graphic etc.) Content Strategy
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Content, Inbound Marketing] Where Is Your Firm in the Content Marketing Life Cycle?
    You’ve been hearing the term “content marketing” a lot for the past few years. And if you’re an industry leader in staffing and recruiting, there’s no doubt that you’re already using inbound marketing. But where do you fall in the content marketing life cycle? How mature is your content marketing strategy?
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Content, Inbound Marketing] Social Media Audiences Are Great, But Email Audiences Are Better
    Social media and email marketing compared: Four steps to conversion: To compare email marketing and social media in the closest apples-to-apples way, let’s walk through all the steps it takes from getting someone to notice your message to getting them to convert. It isn’t really like email marketing. We’re not done yet.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Content, Inbound Marketing] How 8 Agencies Are Building Their Brands on Snapchat
    The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. Recently named creative agency of the year by MediaPost , it's no surprise that this marketing strategy team has been a quick and enthusiastic adopter of Snapchat.
  • LEAD LIAISON  |  THURSDAY, AUGUST 18, 2016
    [Content, Inbound Marketing] Buzzwords in Marketing Automation: Inbound Marketing
    Inbound Marketing: its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation. At one time, outbound marketing was all the craze. Then, marketers finally woke up and realized that inbound marketing is the way to get qualified leads.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Content, Inbound Marketing] How Higher Education Marketing has Changed
    Let's forget (only for a minute) about the content put out by the schools themselves. This newly empowered, self-directed prospect means educational marketing strategies need to evolve to meet them. Inbound marketing answers this call. This is the starting point for inbound. That's inbound marketing.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Content, Inbound Marketing] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    In a fast-paced industry where innovation is the foundation of any best practice, marketers need to constantly adapt to new technology and tactics to stay competitive. Part technician, part artist, the hybrid marketer represents a fundamental shift away from traditionally siloed teams. Enter the age of inbound marketing.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Content, Inbound Marketing] How to Create Content for Every Stage of the Buyer's Journey
    And thank goodness, otherwise many of us marketers would be out of a job.). Although it's called a "sales" funnel, it's been at the heart of marketing for ages. It's a marketer's job to give them the fuel to move them along the funnel toward a purchase. Content Ideas for Each Stage in the Funnel. Examples. Examples.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2016
    [Content, Inbound Marketing] What Motivates Member Engagement for Nonprofits? [Infographic]
    By understanding what draws new members in — and just as important — what keeps them there, nonprofits can better understand where to allocate their marketing time and resources. Supplement this data by creating ideal member personas ( free template here ), and then match your content to meet the needs of this ideal audience.
  • KAPOST  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Inbound Marketing] 5 Reasons Why Content Is Important for Sales Teams
    Here are five reasons why your sales reps should be excited about content. For the last several years now, content marketing has been a buzzword around the globe and across industries. While you already know that content is a valuable tool for marketers, have you taken a minute to consider how it might benefit your sales team?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Content, Inbound Marketing] The 28 Best Influencer Marketing Tools
    Interest in influencer marketing is skyrocketing. Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. 59% of marketers planned to increase their influencer marketing budget in 2016.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Inbound Marketing] Pushing Boundaries with Video: 6 Steps to Make a Video That Works
    Video is one of the most discussed marketing tools around, and certainly one of the most hyped. And as the head of an inbound marketing agency with an in-house video department , I’ve seen first-hand the power of video. What can this kind of content achieve that a blog can’t? It’s simple. Invest in your business? Video
  • LEADERSHIP  |  FRIDAY, AUGUST 5, 2016
    [Content, Inbound Marketing] How to Build a Cash Converting Marketing Funnel
    Implementing great marketing automation is not only a time-saver but can also be a great profit-booster – if it’s done right. This infographic from eliv8 outlines a 7-step formula that will help your business create a high-converting automated marketing funnel. Product/Market Fit. Does your product really fit the market?
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Inbound Marketing] 18 Tips for Planning a Flawless New Product Launch
    At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. Outside of the product manager, the marketer launching the product should be the most knowledgeable person at your company about that product. 1) Research the space in-depth. 11) Assemble your go-to-market strategy.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Inbound Marketing] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. Thankfully there’s an existing playbook marketers can follow to help navigate uncertainty. Smart Ways Marketers Can Prepare for Unexpected Changes. 1) Double down on testing.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Content, Inbound Marketing] Busting the Top 3 Google AdWords Myths
    If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. However, with the ever-increasing competition online, it’s becoming a more talked about topic for getting your content in front of the eyes of your potential customers. AdWords
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Content, Inbound Marketing] How Credit Unions Can Use Inbound Marketing to Grow and Retain Membership
    Inbound marketing strategies are the perfect opportunity for you to identify, attract, and educate high-value prospects. And throughout the inbound process, you'll keep learning more about your members and prospects, which you can use to improve your marketing and products. Inbound Marketing is a Journey.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Inbound Marketing] 62 Experts Share Their #1 Actionable SEO Technique
    Write Quality Content. When it comes to SEO and creating content that will rank at the top of the search results, I like to make sure I have all of my angles covered. Next, I will focus on my content and make sure that I can do at least a 1,000+ word resource guide that provides real value. Use Influencer Marketing.
  • VIDYARD  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Inbound Marketing] No One Wants Buzzwords: Wise Words from Tara Robertson
    Nobody said marketing was easy. Depending on your audience, you have to learn the nuances of a niche community, understand what kind of messaging appeals to your prospects, and work hard to beat back against the rising tides of other marketing messages that are bombarding them from every angle. Blog Marketing Communications
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 2, 2016
    [Content, Inbound Marketing] Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work
    Industrial content marketing success for most manufacturers and other industrial companies is usually measured  by an increase in the number of RFQs/RFPs. Often, their stated […] The post Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work by Achinta Mitra appeared first on Industrial Marketing Today.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2016
    [Content, Inbound Marketing] How to Be Creative When You're Not Naturally Creative
    Unlike a blog or some other public-facing piece of content, a physical journal is your own personal compilation of thoughts that don’t need to make sense to anyone but you. 10) Unwind by watching funny content. Inbound Marketing Design Content Marketing Professional Development Daily TOFUAdrian Furnman, Ph.D
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Content, Inbound Marketing] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. Desired Content. Are visitors’ click patterns telling you what content they actually want to see?
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Content, Inbound Marketing] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    In the case of inbound marketing, though, the change is worth fighting for. Here are seven talking points to convince your team that your organization needs to adopt inbound marketing. Let's create content that people will seek out themselves.". Create great content. Similarly, tracking improves efficiency.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Content, Inbound Marketing] 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
    Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy. That's why we combined brainpower with Square to bring you a list of 101 Marketing Ideas to Generate More Business.
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Content, Inbound Marketing] The 4th Reason for Content Marketing: A Profit Center
    This post was co-written by CMI’s Chief Content Adviser  Robert Rose. In both our speeches and workshops to audiences not familiar with content marketing, we generally spend the first part of the presentation on what content marketing looks like, and how it can provide multiple ways to create value. Jyskebank.tv
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2016
    [Content, Inbound Marketing] How Inbound Marketing Killed Cold Calling
    Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound marketing has become a much more efficient way to sell. Inbound […]. The post How Inbound Marketing Killed Cold Calling appeared first on Marketing Insider Group.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Content, Inbound Marketing] How Does Content and Inbound Marketing Fit Into SEO?
    Content marketing and inbound marketing are not separate from SEO at all. Content marketing has become an integral part of today’s SEO. The post How Does Content and Inbound Marketing Fit Into SEO? Editor note: This is a section of our soon to be completely redone SEO Guide. Enjoy!
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Content, Inbound Marketing] 7 Steps to Creating an Operating System for Your Agency
    An Inbound Marketing Agency Is No Different. For an inbound marketing agency to grow into a robust business, there needs to be systems in place that manage delivery. After success with early clients, she then expanded the agency's services into social media marketing. Marketing Agency DailySource. Source.
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Content, Inbound Marketing] 8 Killer Tips for More, Better, Earned Media
    For some marketers, even those with an earned media strategy, getting this digital ink seems like a lucky break. You can manage these to publish and disseminate your content, such as blog posts, case studies, white papers, newsletters, or other pieces of content that you created. Use influencer marketing.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Content, Inbound Marketing] The Secret Source of Agency New Business
    We marketers help our clients generate awareness and new sales every day, so when it comes to driving new b usiness for ourselves, no wonder we apply what we know best. As a rule, us agency folks place a lot of importance on outbound sales and inbound marketing. Marketing Agencyour firms? Introducing the 3Rs. Well said.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 14, 2016
    [Content, Inbound Marketing] Industrial Content Marketing Fails to Engage with Target Audience
    Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test.
  • IKO-SYSTEMS  |  TUESDAY, JULY 12, 2016
    [Content, Inbound Marketing] Marketing Automation vs. Automated Email Engagement: Which Is Right For You?
    Upon first glance, you might be thinking that Marketing Automation Platforms (MAPs) and Automated Email Engagement solutions are practically identical. Exclusive Bonus Content:  Download Here  Awesome Tips to Remember When You’re Implementing A Marketing Strategy ! – Management of marketing campaigns. Information.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Content, Inbound Marketing] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    Do you have what it takes to succeed in today's modern marketing world? As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. Technical & Creative Skills Every Content Marketer Should Master. Technical Skills. Creative Skills.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Content, Inbound Marketing] The New Face of Outbound Marketing Balances Inbound
    Opentopic blog >> business2community.com Content creation has become a main B2B marketing focus over the last few years. Until fairly recently, however, many marketers have leveraged their content for inbound marketing strategies alone, while neglecting all the possible impact it could have via outbound marketing strategies.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Content, Inbound Marketing] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions—and that’s not even everything you need to keep in mind. However, the “simple” still applies with online content. Ashley Faulkes. B.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 5, 2016
    [Content, Inbound Marketing] More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation
    This is a very important concept to understand in marketing, especially for demand generation. If you bring in 20,000 names from a tradeshow or inbound marketing tactics, but the leads do not convert–so what? Yet, many marketers are still primarily focusing their investment and activities into driving acquisition.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Content, Inbound Marketing] Which Content Marketing Formats Are Most Effective?
    Opentopic blog >> opentopic.com Which content types are most effective when running an inbound marketing campaign? We explore HubSpot content marketing data to find out. What Content Should You Be Creating? Content marketing is a well established driving force behind Inbound marketing campaigns.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 30, 2016
    [Content, Inbound Marketing] TOFU Can Be Delicious! Why “Top of the Funnel” Marketing Matters
    What have you done for the top of your marketing (TOFU) funnel lately? If you’re not familiar with TOFU as it relates to your inbound marketing strategy, let’s do a quick recap. Imagine your marketing funnel, which takes the shape of a tornado. At the very bottom of this funnel is your ideal customer, who […].
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Content, Inbound Marketing] Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)
    When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. With refinement and thoughtful strategy, inbound marketing generated more leads, conversions and increased brand reach.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Content, Inbound Marketing] How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
    From leveraging convenience to prioritizing personalization, these are elements any marketer and business owner can take and test today. This doesn’t mean you should build your marketing around an altruistic message just to do it. This can help inform both your overall marketing as well as your retention strategy. The results?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Content, Inbound Marketing] 8 Great LinkedIn Groups for B2B Marketers
    It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Content, Inbound Marketing] Busted! 23 Marketing Myths Held By (Some) Industries
    Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true. Stop marketing in the dark!
  • KEO MARKETING  |  TUESDAY, JUNE 28, 2016
    [Content, Inbound Marketing] Three Stats to Track for Sales Funnel Analysis
    Traffic Sourcing & Engagement Statistics from Content. Businesses produce all sorts of content, from blog posts to articles to PPC ads, to attract leads. Over time, content that has the best effect can be identified and repeated. B2B MarketingThis is known as sales funnel analysis. Landing Pages Response Rates.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Content, Inbound Marketing] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. 100+ INBOUND 2016 Sessions Just Announced: Picks for Every Kind of Marketer. For the Email Marketer. For the Content Creator.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Content, Inbound Marketing] How to Write a Great Email Signature: 9 Tips With Real Examples
    That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. It can help drive traffic to your online content if you're posting links to that content on social.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Content, Inbound Marketing] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. PHOENIX, Ariz.,
  • CAPTORA  |  TUESDAY, JUNE 21, 2016
    [Content, Inbound Marketing] Three Phases of High-Performance Campaign Creation
    Relevant, targeted marketing campaigns are the building blocks of your #leadgen efforts. Gathering the data points before you begin will ensure your marketing campaigns will tie in with overall marketing strategy and accurately reflect your messaging. Make sure that your content asset description is short and to the point.
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