• HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Content, Inbound Marketing] The Forgetful Person's Guide to Staying Organized at Work
    Ideas to bring up in our next Content Team meeting. For example, I need to check out the backend of HubSpot blog approximately a bagillion times a day to make sure posts are properly scheduled and monitor the performance of recently published content -- and of course, I can never remember the direct URL to enter. Inbound Marketing
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Content, Inbound Marketing] The Inbound Marketing Methodology Explained [VIDEO]
    'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Inbound Marketing. Content is fire.
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Content, Inbound Marketing] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    'For the past few weeks, the most shared content has covered a wide range of topics related to inbound marketing. While one post on SEO snuck into the list of most shared content this week, the majority of this week''s most popular content centered around one clear topic: Twitter. Tweet. Tweet. Tweet. Tweet.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Content, Inbound Marketing] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    If you want get more people to find you in search, you need to know how to optimize your content for each of these types. Brands are now competing for keyword space, not in the traditional informational arena, but in the marketing and brand-related sense. This is where the power of content is truly unleashed. What It Is.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Content, Inbound Marketing] The Modern Marketing Agency Pitch
    'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Here are five ways the modern marketing agency can create a presentation (not a “pitch”) that will win new business. Marketing is increasingly data-driven. Seriously, it was a huge deal. I forget exactly why. Kittens?
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Content, Inbound Marketing] A 3-Step Framework for Leading a World-Class Marketing Team
    'The marketing landscape has undergone a powerful transformation -- one that puts consumers in charge of the messaging and content that they’re receiving. It’s easy for marketers to chase multiple campaign ideas and directions. ” Alignment between Marketing and Sales begins with effective communication.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Content, Inbound Marketing] 10 Things Every Email Marketer Can Relate To
    'Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. And if you''re a fellow email marketer, I''m sure you know all too well what I mean. Email marketing is hard.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Content, Inbound Marketing] How To Link Inbound Marketing With Trade Show Success
    'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. In essence, inbound marketing pulls customers to your company instead of shouting at them with interruptive messages.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Content, Inbound Marketing] Is Parallax to Blame for Poor SEO?
    Or a simpler version of parallax seen on HubSpot''s State of Inbound Marketing page. But there''s been some chatter about the downsides of parallax web design from a marketing perspective. Here are several arguments marketers have made against parallax design. SEO mobile marketing How Parallax Design Works.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Content, Inbound Marketing] Don't Miss Out! Catch Up on This Week's Most Shared Content
    With so much on an inbound marketer''s to-do list each week -- creating content, drafting emails, fine-tuning SEO, etc. -- we marketers often don’t have enough time keep up with all the important marketing news, trends, and advice. SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Content, Inbound Marketing] How to Decrease Your Website's Bounce Rate [Infographic]
    Unfortunately, a high bounce rate is significant, since it indicates that your website visitors aren''t looking for more content on your site, clicking on your calls-to-action, or converting into contacts. Content Websites: 40-60%. Choose the right keywords to match your content -- not just to attract the most number of visitors.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Content, Inbound Marketing] Are These the Smartest Marketing Campaigns of the Past Year?
    To read more content like this, subscribe to The Agency Post. Warc just released its listing of the 100 smartest marketing campaigns worldwide. Buying your groceries at open markets and small shops is the norm in Egypt. Inbound Marketing Advertising 'This post originally appeared on The Agency Post. 6) Daily Twist.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Content, Inbound Marketing] 35 Tech Terms Translated Into Plain English
    We all misinterpret some of the techy terms floating around web and product design nowadays -- but now more than ever, marketers need to be familiar with this vocabulary so we can communicate better with our IT, web design, or product development departments. Learn more about how marketers can use APIs here. Inbound Marketing Design
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Content, Inbound Marketing] B2B Appeals that Motivate Action
    Because we humans can be motivated in a surprising variety of ways, using the correct incentive (including message and offer) for a specific audience is a big factor in good marketing. Note that this content is excerpted from my new book, Winning B2B Marketing. Generate Leads Inbound Marketing Marketing Motivation
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Content, Inbound Marketing] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    Rand Fishkin recently hosted an Ask Me Anything (AMA) session on inbound.org -- the community for marketers to connect and share -- in order to create the space for inbound marketers, SEO professionals, and anyone else to ask their questions, voice their concerns, and gain insight from Fishkin''s experience and expertise.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Content, Inbound Marketing] Inbound Marketing Takes Time: How Should You Be Using Yours?
    'Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. If you’re considering an inbound marketing effort, you’ve probably heard that results aren’t immediate , but that they will come over time. Creating Content.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Content, Inbound Marketing] How to Set Up Gmail Filters to Prevent Inbox Overload [Quick Tip]
    did you hear Janelle Monáe is performing at INBOUND this year?). Once you''ve selected what content you want to filter, c lick "Create filter with this search.". Inbound Marketing email marketing 'There are lots of things that can stress you out at work, but a cluttered inbox has to be near the top. 6) Voila!
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Content, Inbound Marketing] 6 Principles of Persuasion for an Amazing Copy
    'What’s the best marketing you’ve ever encountered? Regardless, the marketing was probably far more than just content. In fact, reciprocity is at the very core of inbound marketing. Some powerful ways to “hook” your readers into committing to finishing your content could include: Using humor. campaign.
  • HUBSPOT  |  SUNDAY, JULY 13, 2014
    [Content, Inbound Marketing] What People Read This Week (in Between Watching World Cup Games)
    Among them you''ll find everything from visual content tools, to interview questions and corporate business babble, to social media obsessions and World Cup tweets. No Problem: 10 Visual Content Tools for Beginners. This blog post identifies ten design tools that all marketers can use to create beautiful visuals. Tweet. Tweet.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Content, Inbound Marketing] LeBron James Goes to Cleveland. How Did He Announce It This Time?
    This is sad news for Miami Heat fans, but it''s great news for inbound marketers. Now, in addition to being a two-time NBA champion, a two-time Finals MVP, and the League''s MVP four times, LeBron is adding another important title to his resume: inbound marketer. Inbound Marketing Why, you ask? Of course.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Content, Inbound Marketing] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    'So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. Ready to start this whole inbound thing?
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Content, Inbound Marketing] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    But interruptive marketing techniques have been losing effectiveness for years now, so many startups end up wasting a lot of time and money on noise people have learned to ignore. There''s another way: You can create marketing people love to bring people to you. Marketing doesn''t have to be sleazy. Inbound Marketing
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [Content, Inbound Marketing] Marketing Agency Leaders Discuss: The New Agency Model for Success
    Agencies composed jingles, laid out print ads, auditioned actors for commercials, and wrote lengthy marketing letters (complete with Johnson Boxes ). It was all about one-directional (push) marketing, and it worked really well … sometimes, maybe. Read how marketing agency. To The Point Marketing. increased revenue 300%.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Content, Inbound Marketing] Stop With the "Just Checking In" Emails: Here's What to Do Instead [SlideShare]
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Inbound Marketing According to the data from Referral Squirrel , on average, 80% of sales are made on the fifth to twelfth contact with a prospect. If the former is true, I''m here to change that.
  • BIZNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Content, Inbound Marketing] How to sell your SEO strategy & get buy-ins across the enterprise
    Most general online marketers still don’t understand the concept well enough to speak intelligently on it, and yet within a matter of seconds most SEO’s could rattle off five reasons why they need to be involved in every decision-making process. improving and scaling content creation and distribution efficiencies.
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [Content, Inbound Marketing] 6 Principles of Influence Within Your Inbound Marketing
    'Inbound marketing is becoming more and more popular as an effective and analytical way to reach your desired audience. The methodology behind inbound marketing has been presented in many different ways, and in an attempt to illustrate the wide variety of benefits I''m taking a new angle on the matter. Cialdini (2009).
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Content, Inbound Marketing] 20 Stunning Inbound Marketing Statistics
    'Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? That''s not the case with inbound marketing. Inbound marketing is a proven methodology that is gaining widespread acceptance. Marketing Automation. Far from it. Email.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, JULY 7, 2014
    [Content, Inbound Marketing] Content Marketing for Industrial Distributors
    'Content marketing is proving to be a big challenge for industrial distributors that I have talked to. The problem stems from the fact that distributors have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. This is only a content summary.
  • MODERN B2B MARKETING  |  MONDAY, JULY 7, 2014
    [Content, Inbound Marketing] Content Marketing Mysteries – How to Find Your ROI Yeti!
    'Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Define your content goals.
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Content, Inbound Marketing] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    This Is Your Brain on Viral Content: What Psychology Says You''ll Click On. This blog post discuses a number of ways you can use psychology theories to create more engaging content. What was the most interesting thing you learned this week on Inbound Hub ? Inbound Marketing Social Media 'For those of us in the U.S.,
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Content, Inbound Marketing] How to Measure Success in Inbound Marketing
    'Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Content, Inbound Marketing] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. When it comes to transitioning leads from marketing to sales (and more importantly closing deals), aligning inbound and outbound marketing efforts is critical. Sales Advice Translated for Marketers.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Content, Inbound Marketing] What Is a CDN? [FAQs]
    Let''s start with the Wikipedia definition of a CDN : "A content delivery network or content distribution network ( CDN ) is a large distributed system of servers deployed in multiple data centers across the internet.". But ultimately, that website and all of the content assets within it are based somewhere. Inbound Marketing
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Content, Inbound Marketing] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. They go beyond being a grocery store -- they''re also content generators and thought leaders. They have a clean and intuitive site design that makes it easy to learn -- and form and content are aligned.
  • MARKETING ACTION  |  MONDAY, JUNE 30, 2014
    [Content, Inbound Marketing] Terry Forsey Consulting Builds Business with Marketing Automation
    'Editor’s note: We love success stories, especially those involving marketing automation. Even better: The success stories our clients tell when marketing automation allows them to succeed, sometimes even beyond what they hoped for. We started out looking not at any particular solution, but at the market in general.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Content, Inbound Marketing] Onward, to Total Immersion!
    see digital (web, internet, online, or whatever you want to call it) as a marketing battleground of equal or greater importance to any other that exists. Over the last several years, my career in marketing for an industrial B2B equipment manufacturer has evolved dramatically. Content marketing accomplishes this, but only if done right.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Content, Inbound Marketing] 10 Cliché Marketing Taglines We Should All Stop Using
    consumers trust ads and marketing messages in print or online publications. et every day we continue to fill our emails, websites, and promotional materials with meaningless marketing jargon and gibberish. The problem is, most marketers spend far too much time trying to be clever instead of clear. Guilty as charged.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Content, Inbound Marketing] The 3 Most Important Aspects of Inbound Marketing
    'Artillery B2B Marketing Blog > The Forward Observer Are you a bit overwhelmed by inbound marketing and all its moving parts? Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Marketing expert Jay Baer says “Content is fire.
  • BIZNOLOGY  |  THURSDAY, JUNE 26, 2014
    [Content, Inbound Marketing] Will hyper-personalized content help or hurt us?
    The ads that consumers see on their computers or mobile devices are not the same ones their neighbors may see on the exact same page, and marketers are becomingly increasingly savvy when it comes to customized ad delivery. It’s inbound marketing, instead of outbound blanketing. appeared first on Biznology.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 25, 2014
    [Content, Inbound Marketing] Customer Loyalty, Your Brand and Revenue – The Perfect Storm
    Ongoing marketing to your customers must be done with a clear understanding of who they are, what they need, and how and what they may buy again. In your customer marketing you must add value and be there when the customer needs to buy more. Do you need an effective customer marketing program? Contact New Incite today.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Content, Inbound Marketing] 7 Signs Your Candidate Is a Great Storyteller
    To get more agency-related content, you can subscribe to The Agency Post here. The Content Strategist declared storytelling the most important job skill of the next five years. Brand and marketing storytelling is a multi-channel animal. Inbound Marketing 'This post originally appeared on The Agency Post.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Content, Inbound Marketing] 10 Examples of Simply Wonderful Email Marketing
    'Two years ago, I wrote a post for this blog called " 10 Simply Awesome Examples of Email Marketing.". Since then, I''ve been collecting examples of email marketing that are awesome to be used in a sequel to that post. If someone needs your help, you get to be a superhero -- you need help with a content strategy for your SaaS company!?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Content, Inbound Marketing] 10 Things to Nix in Your Next Email Newsletter
    ” The most effective marketers know how to simplify their process and take things away, rather than tacking on more -- especially in a world filled with clutter and crappy content. As an inbound marketer, it’s brutal to see a subject line with absolutely no value proposition. 7) Newsless Newsletter Content.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Content, Inbound Marketing] How to Take Vacation Without Sabotaging Your Sales Team
    Many marketers find the idea of leaving their job for a week or more a very stressful experience. If you have the right inbound strategy and tools in place , you can have your cake and eat it too when it comes to vacation time. Before You Go: Fueling Up Your Inbound Machine. content creation marketing automation
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 23, 2014
    [Content, Inbound Marketing] Building a case for lead nurturing
    Whereas traditional outbound marketing can put your message directly in the inbox or onto the desk of your contact, a well-structured lead nurture programme develops the relationship between your business and your lead. One of the key components to an effective lead nurture strategy is an inbound marketing programme.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Content, Inbound Marketing] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    Why Are Marketers Disappointed? Prior to 2012, marketers had it pretty darn good on Facebook despite frequent redesigns and News Feed algorithm changes to adapt to. After all, the fake Fans don’t like the Page to interact with the brand’s content -- they’re there to make a few bucks off clicking buttons.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Content, Inbound Marketing] How Long Does Inbound Marketing Take to Reach Success?
    'Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? growing number of companies are awakening from their long, outbound marketing slumber. Wake Up And Smell The Inbound Coffee. Does inbound marketing work?
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Content, Inbound Marketing] Before & After: 5 Famous Websites Get Fictional Makeovers
    Instead of featuring hand-picked, non-interactive case studies, this screen uses smart content to serve up only the content customers care about, and allows them to become promoters by actively participating in the campaign on social media. Using smart content, it gives you (the theoretical parent) a much more personalized experience.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Content, Inbound Marketing] Optimize Your Content for Inbound Marketing: Part 2
    Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. Links pointing to your content. BUT ….
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 20, 2014
    [Content, Inbound Marketing] 4 Back to Basics Tips to Improve Lead Quality
    'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , which provides provides creative, practical, sales-driven integrated inbound marketing, lead generation and strategy services. Follow her on Twitter @BSStoltz. Start by weeding them out.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Content, Inbound Marketing] 60 Marketing Acronyms Every Industry Pro Should Know
    That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. CMO: Chief Marketing Officer.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Content, Inbound Marketing] The Characteristics of Content That Turns Skeptics Into Believers
    'Whether you''re just getting started with content marketing or you have an army of copywriters churning it out like Santa''s elves on Christmas Eve, there is one rule that all marketers need to keep in mind: We are writing for humans. The reason we put our resources into creating content is to grow our business. Content.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Content, Inbound Marketing] 5 Quick Tips for Content Marketing Wins
    'According to the Content Marketing Institute, 60% of B2C marketers and 54% of B2B marketers are increasing their spend in content. With marketing budgets on the rise, companies must constantly be innovating their tactics and deploying the right strategies to stay competitive in crowded markets.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Content, Inbound Marketing] 5 Quick Tips for Content Marketing Wins
    'According to the Content Marketing Institute, 60% of B2C marketers and 54% of B2B marketers are increasing their spend in content. With marketing budgets on the rise, companies must constantly be innovating their tactics and deploying the right strategies to stay competitive in crowded markets.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Content, Inbound Marketing] 5 Quick Tips for Content Marketing Wins
    'According to the Content Marketing Institute, 60% of B2C marketers and 54% of B2B marketers are increasing their spend in content. With marketing budgets on the rise, companies must constantly be innovating their tactics and deploying the right strategies to stay competitive in crowded markets.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Content, Inbound Marketing] How Promotions Really Work: The No-Nonsense Guide to Progressing in Your Career
    For marketers, it''s a good idea to get experience both on the agency side and the client side, and if possible both in B2B and B2C marketing. There''s a tsunami of new marketing trends available -- content marketing, targeting and retargeting, rewards and gamification, and cross-platform SEO are just a few that come to mind.
  • WRITTENT  |  TUESDAY, JUNE 17, 2014
    [Content, Inbound Marketing] 15 Blog Design Hacks to Maximize Social Sharing
    Generally, when online marketers discuss social media marketing, we straightaway start thinking about  headlines ,  content quality , and  content marketing strategy. All the time, I see bloggers with real potential, who output high-quality content who don’t place social sharing icons in prominent places.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Content, Inbound Marketing] Content Marketing Budgets Are Increasing, But Do We Know How to Spend Them?
    'Those who have been in content marketing since the beginning probably don''t remember dealing with a budget as a top priority. Proving content marketing should be part of their day job or perhaps their entire job? But today, it seems like content marketers are finally being taken seriously.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Content, Inbound Marketing] 14 Brilliant B2B Marketing Strategy Guides
    'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded?
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Content, Inbound Marketing] Why Content Alone Isn’t Content Marketing
    'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. We can still be friends and all, but if you think you are doing content marketing, you may need to think again. Insta-content marketer. Inbound Marketing content creation
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Content, Inbound Marketing] 5 Common Content Syndication Mistakes
    'Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Here are 5 common mistakes that cause content syndication programs to underperform: 1. Too Little Content.
  • HUBSPOT  |  FRIDAY, JUNE 13, 2014
    [Content, Inbound Marketing] The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
    It''s hard to imagine that it''s only been three-quarters of a century since diamonds became the symbol of wealth, power, and romance they are in America today -- and it was all because of a brilliant, multifaceted marketing strategy designed and executed by ad agency N.W. 2) Stabilize the market. Advertising marketing agency
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Content, Inbound Marketing] Is Outbound Marketing Dead?
    'Artillery B2B Marketing Blog > The Forward Observer While outbound marketing''s power is a shadow of its former self, it will always play a vital role. Especially when used with inbound marketing. The false dichotomy of outbound marketing vs. inbound marketing continues. It’s not that simple.
  • HUBSPOT  |  THURSDAY, JUNE 12, 2014
    [Content, Inbound Marketing] You're Going to Waste 31 Hours in Meetings This Month
    asked my boss Joe Chernov , our VP of Content, and he clocked in at 70. Inbound Marketing 'Cue the collective groan. According to Atlassian , 31 hours are spent in unproductive meetings, and most employees are attending 62 meetings a month. counted my calendar last month and I clocked in at 58 meetings. business is $37 billion.
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [Content, Inbound Marketing] 80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind
    There are white papers, articles, blog posts, events, and even entire websites dedicated to the alignment of the technology and marketing agendas. Just like the buddies in a cop movie, Marketing and IT don’t need to love each other. In other words, for every dollar spent on marketing, about $1.09 You may have seen this.
  • MARKETING ACTION  |  TUESDAY, JUNE 10, 2014
    [Content, Inbound Marketing] Optimize Your Content for Inbound Marketing: Part 1
    'Getting found by your target audience is the prime directive of inbound marketing. Strategically and tactically, that means you must optimize your content for discovery via search engines. So what’s the best way to optimize content for search … and searchers? Part 2: Optimizing Content to Improve Your Search Rankings.
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Content, Inbound Marketing] What Sales Should REALLY Expect From Marketing Automation
    'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. Gleanster Research has just published a fine new report, “What Sales Should REALLY Expect From Marketing Automation.” Marketing automation is a tool for lead to revenue management. Score leads.
  • BIZNOLOGY  |  FRIDAY, JUNE 6, 2014
    [Content, Inbound Marketing] Why growing e-Commerce businesses need an SEO Manager, and tips on finding one
    Daily SEO activities like keyword research, target market research, on-page optimization, and off-page social and relationship building activities are enough to keep at least one person working 40 hours a week. Ability to drive clear, thoughtful, and comprehensive analyses of marketing programs. 'SEO has always been evolving.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Content, Inbound Marketing] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    But then there are the trends that have kind of faded into the background, only to pop up in your thoughts when you''re in the shower or in the middle of devising a new marketing campaign. You''d need to convince them to stick around by being helpful, valuable, and providing great content. Inbound Marketing Social Media
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Content, Inbound Marketing] 6 Jobs the Best Social Media Managers Actually Do
    While engagement metrics can be tied back to a business'' bottom line, more often than not, social media marketers aren''t moving the metrics CEOs care about. blog post, the role of the social media manager has not evolved much in the ways of goal-oriented, metrics-driven marketing. 1) Content Creator. 2) Marketing Analyst.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 5, 2014
    [Content, Inbound Marketing] So What Exactly IS Inbound Marketing?
    'Artillery B2B Marketing Blog > The Forward Observer While the practice of "inbound marketing" has burst on the scene and is growing in popularity, it''s still puzzling to many. Many who keep abreast of the sweeping changes in the marketing field are familiar with the term inbound marketing. Craig Davis.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Content, Inbound Marketing] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    Now that I think about it, I’ve probably spent more time redesigning my website than I’ve spent actually creating blog content for it or promoting it. As an inbound business, our website plays a major role in everything we do. Well, it''s inbound marketing. only, there''s no mention of "inbound marketing."
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Content, Inbound Marketing] 6 Critical Lessons You Need to Learn From Your Sales Team
    'Aligning your sales and marketing teams means more than just signing a service level agreement (SLA). While SLAs are a great way to get both teams to collaborate on paper, alignment in practice happens when marketers and sales reps proactively seek to understand each other’s goals, activities, metrics, and obstacles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Content, Inbound Marketing] 70 Rising Social Media Stars
    Here are the panelists who contributed names to this list of outstanding social media marketing professionals on the rise: Michael Brenner (SAP); Jeff Bullas (JeffBullas.com); C. Chapman (Wediko Children’s Services); Gini Dietrich (Arment Dietrich); Jason Falls (Cafe Press); Ann Handley (Marketing Profs); Simon J. Go for it.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Content, Inbound Marketing] Seven Ugly Truths About Content Marketing
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation. Content Marketing
  • HUBSPOT  |  SUNDAY, JUNE 1, 2014
    [Content, Inbound Marketing] Twitter Photo Collages, Bad Habits & More in HubSpot Content This Week
    How to Insert Google Calendar Invites in Your Marketing Emails. Read this blog post to learn how to insert Google calendar invites directly into your marketing emails so you can prevent this issue. How to Hire a Content Strategist. Content strategists produce the fuel that drives the inbound engine.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Content, Inbound Marketing] "Value, Value, Harvest" -- The Duck, Duck, Goose of Social Media Marketing
    First, bear with me as I set up why all marketers have been forced to dramatically change their strategy in the last half decade -- and then I’ll make a point I guarantee you won’t forget. Sensory adaptation is the psychological phenomenon that’s triggered a marketing renaissance in the last decade. GOOSE!
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Content, Inbound Marketing] 7 Marketing Skills You Need to Get a Promotion
    Being an effective marketer isn''t about how many hours you''re putting in -- it''s about making smart choices and making the most of the limited hours you do have. If you can master these marketing skills, you''ll be in a much better place when management considers who to promote. 1) Plan your blog content in advance.
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Content, Inbound Marketing] The Cobbler’s Children Have No … Marketing Campaigns
    'Editor’s note: While this post was written for the marketing agency pro, most of its recommendations are good for any time-strapped marketer. As an agency-side marketer, chances are that you spend far more time whipping up assets and planning campaigns for your clients than you do creating anything for your own company. Agenc
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Content, Inbound Marketing] 11 Ideas to Grow Brand Awareness at Lightning Speed
    They got their name everywhere by creating really valuable content -- even though it wasn’t on their own site. Content marketing accounted for over 70% of their daily signups. Providing valuable content on other sites outside of your own will build an engaged audience. A website with curated, viral content.).
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Content, Inbound Marketing] Go Beyond Good Enough: How to Delight Your Customers
    'If you’ve ever seen the inbound methodology , read this blog, or done pretty much anything inbound-related, chances are you’re at least a little bit familiar with the phrase “attract, convert, close, delight.” Marketers Need to Delight, Too. Inbound Marketing Well, not quite.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Content, Inbound Marketing] The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report
    Rather than attempt to capture all of the wisdom of her slides (which you can read in its entirety by flipping through the SlideShare presentation below), we decided to pull out the top insights for marketers contained in the report and give you some tweetable stats to share with your friends. 2) Marketers Need to Think About Share of Screen.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Content, Inbound Marketing] How to Spot a Bad Email List and Turn It Into a Good One
    Bad lists won’t just stall your marketing efforts, they’ll actually undermine your business. Your boss won’t be happy to see your email marketing metrics start to tank. By the end, you’ll be in much better email marketing shape. Inbound marketing is about trust, value, and relevancy.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Content, Inbound Marketing] Is Your Inbound Strategy Failing? Try Going Agile
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Agile marketing’s potential, however, extends well beyond marketing start-ups and in many ways goes hand-in-hand with inbound marketing. What Is Agile Marketing?
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Content, Inbound Marketing] An Open Letter to the Anonymous Unfulfilled Social Media Strategist
    Anonymous social media marketer, this letter is for you. Top agencies are either taking 45 days to craft a single, bland tweet with a sole purpose of getting more RTs or Likes or Shares from people who probably will never buy from the company, or churning out irrelevant meme after irrelevant meme just to get "eyeballs" on their content.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Content, Inbound Marketing] Why Business Blogging Works
    That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. 'Every month, I run a new hire training class on blogging.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 28, 2014
    [Content, Inbound Marketing] Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone
    'Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is gaining strength because of the changing ways people buy. But it will not eliminate the need for outbound marketing. Instead, companies took advantage of the strengths of each medium to refine their marketing strategies. Inbound Marketing.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Content, Inbound Marketing] How to Bridge the Gap Between In-Person and Online Lead Generation
    As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. lead generation event marketing But what about the power of in-person events?
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Content, Inbound Marketing] Think You Know Who Your Competitors Are? You Might Be Missing a Few
    But you might be missing some key competitors that are impacting the growth of your business and taking away what I like to call "internet market share.". Meet Your Content Competitors. Your content competitors are the people that you don''t sell against, but with whom you compete for "space" (read: visibility) on the internet.
  • EARNEST ABOUT B2B  |  TUESDAY, MAY 27, 2014
    [Content, Inbound Marketing] 'We're not selling anything'. B2B content that entertains
    'When Worldpay said they needed a bit of content to drive leads, we knew we had to think differently to stand out from the noise. While content marketing is central to businesses inbound marketing strategies, our friend Doug Kessler was right when he said the single biggest threat to content marketing is in fact, content marketing.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Content, Inbound Marketing] How to Hire a Content Strategist
    'The demand for content strategists is outstripping supply, and with good reason: They produce the fuel that drives the inbound engine. Instead, content strategists tend to emerge from various corners of the current marketing and media workforces. You may also want to scour dominant blogs in your own vertical market.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Content, Inbound Marketing] How to Insert Google Calendar Invites in Your Marketing Emails
    These calendar invites are really just long custom URLs that you can hyperlink in the body of your marketing emails. For example, instead of "Webinar Placeholder," we''d use something specific such as "Webinar: Inbound Marketing 101 With HubSpot." For example, if I wanted to create the following description: First line content.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Content, Inbound Marketing] The Basics of Inbound Lead Generation
    'Correctly diagnosing marketing problems is like walking up to a running hose in the forest. This "hose-in-a-forest" situation happens all the time in marketing. Lots of marketers aren''t getting enough traffic to their websites to be able to convert enough people into leads. Smart website content. It could be anything.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Content, Inbound Marketing] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website maintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. It’s understandable why some marketers remain unconvinced, too.
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Content, Inbound Marketing] SEO & Blogging = a Match Made in Heaven?
    'SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. All you need is a content strategy. Content creation. Are you taking full advantage of these marketing practices? More inbound links.
  • HUBSPOT  |  SUNDAY, MAY 25, 2014
    [Content, Inbound Marketing] Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
    'This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. This week at HubSpot, we decided to launch a new, Dear Abby-style advice column for inbound marketers on our marketing blog. Enjoy! Here''s How to Start.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Content, Inbound Marketing] The Anatomy of an Effective Marketing Brain [Infographic]
    'The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world. Today, digital marketers operate on a continuous schedule that matches the hypercompetitive online space in which we operate.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Content, Inbound Marketing] Dear HubSpot: My Blog Isn't Generating Leads. Please Help?
    Think of it as a Dear Abby column for anyone doing inbound. Lead scoring, product adoption, motivating your sales team, generating more leads, finding enough content -- you name it, we''ll find you an answer. Sincerely, Miserable Marketer in Milwaukee. It''s time to focus on making smart optimizations to your marketing.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Content, Inbound Marketing] Why People Hate Blogging (and How to Make It Better)
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. It takes time to produce quality content, and it’s hard work. There’s so much more than just writing the content involved in blogging. It’s your content. Research. Write.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Content, Inbound Marketing] The Inbound Approach to Turning More Leads Into Customers
    'Inbound isn’t all about marketing. Your business can’t run on leads alone -- you need customers who help bring in revenue and fuel your future inbound strategies. Below are some of my favorite tactics that inbound marketers and salespeople alike can use to help nurture and close more leads into customers.
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