HUBSPOT | SATURDAY, FEBRUARY 28, 2015
[Content, Inbound Marketing] 15 Expert Tips on Accelerating Your Sales
'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 7) "A modern demand generation strategy means less focus on interruptive outbound marketing and more focus on inbound marketing." ( Tweet This Quote ). 8) "Focus your content on long-tail topics.
HUBSPOT | THURSDAY, FEBRUARY 26, 2015
[Content, Inbound Marketing] Creating A Thoughtful Content Strategy in Higher Education Marketing
'Previously we discussed important questions your team must ask when deciding if it’s the right time to start using inbound marketing without losing your more traditional audience. Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution. 2) Content.
HUBSPOT | THURSDAY, FEBRUARY 26, 2015
[Content, Inbound Marketing] The Growth Show: A VC's Advice on Content, Cash & Churn
'Content marketing is a little bit like a bank account where you get the benefits of compounding returns. Recently, Tunguz joined HubSpot CMO Mike Volpe on The Growth Show to chat about why he takes the time to blog everyday, the compounding returns of content marketing, and two things that can help almost any business grow faster.
EMAGINE B2B BLOG | WEDNESDAY, FEBRUARY 25, 2015
[Content, Inbound Marketing] When It’s Not All About You…The Social Media Cocktail Party.
When it comes to sharing content on social media, you really want to be thinking about where you can add value to your followers and only talking about yourself just wont cut it. Mix things up, share content from other people, ask your followers questions, share photos and videos, ebooks, and blog post. Hubspot. Social Media
KEO MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[Content, Inbound Marketing] Marketer’s Guide to Blending Search and Display
'KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” For business to business (B2B) marketers, it is critical to ensure that they use their valuable time and resources most efficiently.
SYNECORE | TUESDAY, FEBRUARY 24, 2015
[Content, Inbound Marketing] Inbound 101: Three Major Inbound Components
'Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found. This is in contrast to traditional “outbound” marketing, which aims to find customers and interrupt people. advertising, junk mail, spam, and trade shows.
VERTICAL RESPONSE | TUESDAY, FEBRUARY 24, 2015
[Content, Inbound Marketing] The Top 10 Best Resources to Learn About SEO
This website, which focuses on the search marketing industry, is like a digital encyclopedia of search engine optimization information. Moz is an inbound marketing company and provider of SEO tools that has a blog full of insightful articles. Based in London, this company publishes regular content about SEO on its blog.
HUBSPOT | TUESDAY, FEBRUARY 24, 2015
[Content, Inbound Marketing] 8 Rookie Mistakes You Might Be Making With Buyer Personas
'Creating buyer personas is an essential part of building a successful inbound marketing strategy. Without documented buyer personas, essential inbound marketing tasks such as creating engaging content can be challenging. 3) Thinking personas are only for Marketing. Inbound Marketing Buyer Personas Daily
MADISONLOGIC B2B WHITE PAPERS | MONDAY, FEBRUARY 23, 2015
[Content, Inbound Marketing] Start engaging from the first click in the Customer Journey
Table of Contents Executive Overview. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. Marketers are. general way.
REVRESPONSE B2B WHITE PAPERS | MONDAY, FEBRUARY 23, 2015
[Content, Inbound Marketing] A Practical Guide to Building a Killer Content Strategy
No matter what each business day or week brings, there's one thing on every inbound marketer's to-do list: creating new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult
HUBSPOT | THURSDAY, FEBRUARY 19, 2015
[Content, Inbound Marketing] How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing
The spectrum of stakeholders in even just one institution can make it difficult to change course in your marketing. But with research, testing, and a whole lot of strategy, you can keep your marketing fresh and customized and start involving more inbound in your approach. Questions First. Strategy Second. Best of all worlds.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 18, 2015
[Content, Inbound Marketing] 5 Reasons Your Mobile Strategy Isn’t Working
Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design
HUBSPOT | WEDNESDAY, FEBRUARY 18, 2015
[Content, Inbound Marketing] How to Quickly & Easily Create a Buyer Persona [Free Tool]
'Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Because without knowing who your ideal customers are -- their backgrounds, goals, challenges, and so on -- it''s very difficult to create an effective marketing strategy to attract more of those types of people.
WINDMILL NETWORKING | THURSDAY, FEBRUARY 12, 2015
[Content, Inbound Marketing] Overlooking These 4 Things with Your Social Media and PR?
'As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model.
HUBSPOT | MONDAY, FEBRUARY 9, 2015
[Content, Inbound Marketing] How to Research Blog Topics: A Step-by-Step Process
'Conducting research is an essential part of writing quality blog content. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. The title of the content. Backlinks from other sites to the content. Conclusion.
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Content, Inbound Marketing] Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing
Customer reviews are trusted 12 times more than a marketing piece from an organization. From Coca-Cola to the American Institute of Architects, organizations realize that a community of educated and passionate members is an incredible source of trusted, user-generated content and opinions. How You Can Use Customers'' Content.
WINDMILL NETWORKING | FRIDAY, FEBRUARY 6, 2015
[Content, Inbound Marketing] Use Email to Get More Social Media Followers
To help you get more social media followers, check out these tips for using email marketing to build your social media following. Encourage Email Subscribers to Follow You on Social Media Perhaps the easiest – if not […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing.
EARNEST ABOUT B2B | THURSDAY, FEBRUARY 5, 2015
[Content, Inbound Marketing] Etiquette & Propriety: a quintessential guide to decorum in B2B marketing
So this has me thinking – what pitfalls are there in the world of B2B marketing? Mind your P’s and Q’s – but also your I’s and O’s : They may be the top buzzwords of this decade so far, but there’s a good reason for why those in the know are talking about inbound and outbound marketing. B2B Marketing
HUBSPOT | THURSDAY, FEBRUARY 5, 2015
[Content, Inbound Marketing] How to Create Buyer Personas for Your Business [Free Template]
The best buyer personas are based on a combination of market research and insights that you gather from actual customers through surveys and interviews. At the most basic level, you''ll be able to target your content and messaging to different segments of your audience. Inbound Marketing Daily Pssst. Here are 14. ).
HUBSPOT | TUESDAY, FEBRUARY 3, 2015
[Content, Inbound Marketing] The 4 L's of a Successful Lead Generation Strategy
'Inbound marketing is here, people. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. 1) Lead Capture.
HUBSPOT | TUESDAY, FEBRUARY 3, 2015
[Content, Inbound Marketing] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
I''ve replaced my dad with marketing experts and influencers. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. Introduction: Outline Your Ebook Content. Designing an ebook is primarily about content structure.
HUBSPOT | MONDAY, FEBRUARY 2, 2015
[Content, Inbound Marketing] 9 Effective Email Unsubscribe Pages
'One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content. Using the same strategy as Sidekick, Fab also automatically unsubscribes users who have ceased to interact with their content.
CMO ESSENTIALS | MONDAY, FEBRUARY 2, 2015
[Content, Inbound Marketing] The Light at the End of the Outbound Marketing Tunnel
Ink-on-paper marketing products are decreasing. Outbound marketing pieces such as direct mail, rack cards, flyers, booklet, manuals, forms and stationery are rapidly being replaced by digital alternatives. However, outbound marketing pieces of direct mail, flyers, rack cards, etc. inbound marketers generate anyway?
B2B MARKETING INSIDER | MONDAY, FEBRUARY 2, 2015
[Content, Inbound Marketing] Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania?
'I am always on the search to find old and little-known examples of content marketing. wrote a post back on APRIL 9, 2014 for ContentMarketingInstitute.com that revealed what I believe is the oldest known example of content marketing written way back in 1732. Isn’t that content marketing?”
VIRALLY BLOG | MONDAY, FEBRUARY 2, 2015
[Content, Inbound Marketing] Inbound Marketing Vs Content Marketing
'With Inbound Marketing, it’s all about raising awareness of your company to bring potential customers in, convert them into leads, convincing them to become a paying customer and then keeping the customers happy. Inbound uses interactive tools like landing pages, call-to-action and SEO which makes a large impact on leads.
THE POINT | THURSDAY, JANUARY 29, 2015
[Content, Inbound Marketing] Key B2B Demand Generation Strategies for 2015
'Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. What is the first B2B marketing strategy that marketers must consider for 2015? HS) Content is everything these days.
HUBSPOT | THURSDAY, JANUARY 29, 2015
[Content, Inbound Marketing] 20 Examples of Fabulous Explainer Videos
There’s no need to be -- they just represent another excellent way to get your content out to your target audience. You should have no trouble getting inspired to make an explainer video part of your marketing strategy. Download our guide on creating a compelling explainer video about Inbound Marketing ! Video Daily
HUBSPOT | THURSDAY, JANUARY 29, 2015
[Content, Inbound Marketing] 13 Bright Ideas for Running Smarter Retargeting Campaigns
What''s a marketer to do? Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel. 1) Promote your best content. Why not use retargeting to drive people towards blog content, for example? Enter retargeting. Simple.
VIRALLY BLOG | WEDNESDAY, JANUARY 28, 2015
[Content, Inbound Marketing] Inbound Marketing – What is it?
'What exactly IS Inbound Marketing? Since 2006, inbound marketing has been the most effective way of marketing for businesses. Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Attract. Convert. Close.
HUBSPOT | TUESDAY, JANUARY 27, 2015
[Content, Inbound Marketing] What the Next Generation of Marketers Are Learning in School
had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. Little did I know that I’d have a very successful career in marketing, starting my own agency and working on campaigns for clients as diverse as HBO, American Eagle Outfitters. Inbound Marketing
KEO MARKETING | TUESDAY, JANUARY 27, 2015
[Content, Inbound Marketing] Top 10 B2B Inbound Marketing Predictions for 2015
'As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. Marketing Automation Expands. B2B Marketin
HUBSPOT | TUESDAY, JANUARY 27, 2015
[Content, Inbound Marketing] How to Double Your Lead Flow in 30 Days [Free Email Course]
'According to the 2014 State of Inbound Marketing , marketers are obsessed with generating more leads: Nearly a quarter of surveyed marketers rank lead generation as their number one priority. But just because lead generation is a priority doesn''t mean it''s easy to find great information about it. Surprised? Thought so.
HUBSPOT | MONDAY, JANUARY 26, 2015
[Content, Inbound Marketing] 5 Attributes of an Effective Lead Management Process
'Inbound marketing is a powerful strategy. 2013 study identified generating high quality leads as the number one challenge for B2B marketers. It’s no surprise that Inbound Marketing, with it’s proven track record , is exploding in use. Download our guide on how to effectively manage inbound leads.
WRITTENT | SUNDAY, JANUARY 25, 2015
[Content, Inbound Marketing] 7 Myths You Believe About Freelance Copywriters
'While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use freelance copywriters ? However, as the discipline of content marketing continues to grow, that is changing.
HUBSPOT | FRIDAY, JANUARY 23, 2015
[Content, Inbound Marketing] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
Bonus: You may just learn a thing or two about marketing while you''re at it. ;). 25 Great SlideShare/PowerPoint Presentation Examples for Marketers. 1) "How to Produce Better Content Ideas," Mark Johnstone. How to Produce Better Content Ideas from. 5) "Why Content Marketing Fails," Rand Fishkin. Upworthy.
HUBSPOT | THURSDAY, JANUARY 22, 2015
[Content, Inbound Marketing] Increase College Admissions with Inbound Marketing
This can be achieved through inbound marketing. Here are four key components of an inbound marketing plan built to increase college admissions. 1) Create an Inbound Marketing Strategy. Every inbound marketing campaign should begin with a strategy phase. 2) Identify Your Audience. What’s Next?
HUBSPOT | THURSDAY, JANUARY 22, 2015
[Content, Inbound Marketing] 17 Stats You Should Know About Visual Content Marketing in 2015
'Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. 7) Visual content is a key component in each of the top 5 most effective B2B marketing tactics.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 20, 2015
[Content, Inbound Marketing] The state of the nation on SEO, content strategy and earned media
'I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. Lee is the go-to-guy for digital marketing trends. Search doesn’t exist without content.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Content, Inbound Marketing] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
'Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. You need to dedicate more time to researching and write the best and most engaging content you can. Create evergreen content. Blogging Content Creation Daily
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Content, Inbound Marketing] 15 Important Ways to Use Case Studies in Your Marketing
According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. Here are 15 ways you can market your case studies to get the most out of them.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Content, Inbound Marketing] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. We thought it''d be fun to ask a range of marketing leaders what their first jobs were. Follow @jbigay.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 14, 2015
[Content, Inbound Marketing] Everybody Writes — My Interview With Ann Handley
It was Ann Handley who was speaking on a panel about this up and coming thing called “content marketing.” was struggling to help my organization to be more innovative – to agree to change from an outbound marketing approach to one that earned our audience’s attention. Content Marketing
HUBSPOT | MONDAY, JANUARY 12, 2015
[Content, Inbound Marketing] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
'When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. Lessons From Our First 6 Months of Content Marketing. Or is it?
INDUSTRIAL MARKETING TODAY | FRIDAY, JANUARY 9, 2015
[Content, Inbound Marketing] Content Marketing for Manufacturers Isn’t Just Publishing More Content
'Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). This is only a content summary.
SYNECORE | THURSDAY, JANUARY 8, 2015
[Content, Inbound Marketing] How I Got My First Sale with HubSpot
As a digital agency specializing in integrated digital marketing solutions , there’s no tangible product for our clients to touch and they definitely can’t see how “not scary” I am. From Outbound to Inbound. joined the Synecore team right after Inbound 2014. 'No one likes the sales guy.and if you say you do, you’re lying.
HUBSPOT | THURSDAY, JANUARY 8, 2015
[Content, Inbound Marketing] 4 Basic A/B Testing Tips for Beginners
B testing is the answer for optimizing your email marketing and landing page performance. Regardless of the quality of your business’s content, the subject line will be the deciding factor in whether or not your email gets opened. 'Take a moment to think of your favorite meal. Now, picture eating that meal everyday for the next year.
HUBSPOT | TUESDAY, JANUARY 6, 2015
[Content, Inbound Marketing] How to Build a High Performance Marketing Team
There’s an oversupply of vendors in most markets and customers have changed the way they buy. For inbound marketers, we’re ahead of the trend in many ways. We realize that marketing today is about earning attention and trust more than ever. If your marketing team is winning, life is good. 3) Rate Your Marketing.
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Content, Inbound Marketing] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
'We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. Data and analytics will be key for marketers in 2015.
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Content, Inbound Marketing] 87 New (Really) Marketing Automation Stats
We have not changed the URL to keep the integrity of inbound links. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. So we set off to uncover the most recent marketing stats. Marketing Automation.
EARNEST ABOUT B2B | MONDAY, JANUARY 5, 2015
[Content, Inbound Marketing] You have a new match! Online dating tips for the B2B inbound marketer
'Back on the market or going to market? And as more customers search and buy online, more B2B companies are formulating and creating inbound marketing strategies – indeed, the number of marketers who state they are practicing inbound surged from 60% last year to 85% only this year. Hot tips from Earnest!
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 4, 2015
[Content, Inbound Marketing] Beyond Content Shock: The defining trend of 2015 is Content Ignition
In late 2012 we hired a full-time community manager and content producer. This is an extraordinary step and a huge commitment to content marketing for a company with only 17 employees! The more we spend on content marketing, the worse the problem gets it seems. This is Content Shock happening right before our eyes.
HUBSPOT | FRIDAY, JANUARY 2, 2015
[Content, Inbound Marketing] Before and After: The Transformation of One Business Blog
'Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Scratch that. It was boring and ineffective.
PAUL GILLIN | FRIDAY, JANUARY 2, 2015
[Content, Inbound Marketing] Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. This may finally be a wake-up call to marketers to share Facebook responsibility with customer service and to use Facebook as a listening post and customer-retention vehicle. Here’s a roundup of what I’ve been musing about. 1, 2015.
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Content, Inbound Marketing] 56 Reasons Why Content Marketing Works
Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.
WRITTENT | FRIDAY, JANUARY 2, 2015
[Content, Inbound Marketing] Career Advice for Writers: How to Become a Copywriter
Perhaps you’re a marketing enthusiast, or maybe you’d just like to work from home in your pajamas. The US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for digital marketing talent. Know Marketing and Business. 'Image source. Image source.
MARKETING ACTION | THURSDAY, JANUARY 1, 2015
[Content, Inbound Marketing] 3 Things We Can Learn From Heisman Winner Marcus Mariota About Content Marketing
Here’s Andy’s take on how Marcus Mariota embodies the key principles of content marketing: Watch this Pac-12 video: Marcus Mariota wins Heisman in historic fashion. Not only did he achieve the highest honor in the land of college football, he did it in a way that showed a subtle genius in modern day marketing.
HUBSPOT | WEDNESDAY, DECEMBER 31, 2014
[Content, Inbound Marketing] 9 Professional New Year's Resolutions You Should Actually Keep
The next time you have to create a custom report based on two data sources, track the growth of your marketing, or make a chart to prove a point to your boss, you''re going to wish you knew how to use the program. Video Series: The Essential Microsoft Excel Skills Every Marketer Should Learn. 37 Ready-to-Use Marketing Job Descriptions.
HUBSPOT | MONDAY, DECEMBER 29, 2014
[Content, Inbound Marketing] How to Create a Successful Blog Strategy: A Step-by-Step Guide
But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool. 1) Purpose. Editing.
HUBSPOT | MONDAY, DECEMBER 22, 2014
[Content, Inbound Marketing] The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
'Ah, the great mystery of viral content. Unfortunately, there''s no tried-and-true formula for virality -- but it''s still fascinating to look at content that does go viral and learn exactly how that happened. But as a Great Dane owner, she knows that some of the most hilarious content comes from Luke getting scared. Right?
HUBSPOT | MONDAY, DECEMBER 22, 2014
[Content, Inbound Marketing] 4 Awesome Social Media Campaigns of 2014
Many of the best social media campaigns — and marketing campaigns in general — focus less on what your company does and more on the context of customer needs. Truly great campaigns offer something valuable, which is a core tenet behind inbound marketing. The Project for Awesome has now raised almost $1,200,000 for charity.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 22, 2014
[Content, Inbound Marketing] How the Halo Effect Drives Lead Generation
You may want to co-market an event and share the attendees list. Inbound Marketing: Tech brand increases online sales 271% with original content and influencer outreach [MarketingSherpa case study]. ” He didn’t know it the time, but he explained how the halo effect works. You might also like.
HUBSPOT | FRIDAY, DECEMBER 19, 2014
[Content, Inbound Marketing] An Overview of the Major Google Algorithm Updates of 2014
'Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. Panda: A search filter meant to stop sites with poor quality content from working their way into Google''s top search results. update to help small businesses and websites that create great content do better in Google search results.
HUBSPOT | THURSDAY, DECEMBER 18, 2014
[Content, Inbound Marketing] 5 Ways to Improve Your Marketing Using Conversion Psychology
Psychology plays a part in every element of your marketing strategy, but it is not always given the consideration it requires to be successfully integrated. While many marketers’ main take away from this law is that they need to differentiate themselves to further enhance a prospect’s current experience, this is not always the case.
HUBSPOT | WEDNESDAY, DECEMBER 17, 2014
[Content, Inbound Marketing] Human-to-Human Marketing: A Trend for 2015 and Beyond
This has, in turn, forced businesses to reevaluate their approach to marketing. Because, let’s face it: it doesn’t matter how many marketing dollars you spend, if your brand isn’t resonating with your audience, it’s money wasted. That is the exact feeling that human-to-human marketing aims to eliminate. Welcome to the Human Era.
HUBSPOT | WEDNESDAY, DECEMBER 17, 2014
[Content, Inbound Marketing] How to Make the Most Money in Your Marketing Career
Yet despite the emphasis placed on income, marketers are going about maximizing earnings in a flawed manner. ve managed marketers for the past decade, and most see career growth as “incrementally hierarchal” -- progress unfolds linearly as the person climbs from one level of seniority to the next. But they’re not. average ). Expertise.
HUBSPOT | TUESDAY, DECEMBER 16, 2014
[Content, Inbound Marketing] How to Syndicate Content Without Getting Dinged in Search
So you hire someone whose primary job is to focus on content. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another. We syndicate some of our content to reach the widest audience. Google loathes duplicate content. Don’t you?
BIZNOLOGY | TUESDAY, DECEMBER 16, 2014
[Content, Inbound Marketing] Search success hinges on site speed
You’ll need to make sure you optimize for speed as well as for content. Search Engine Marketing Search Engine Optimization Search Marketing Associated Press Bing Firefox Google Google Chrome Google Search internet Web browser Web search engine Yahoo So, Google monitors how swiftly your site responds to search pass-offs.
EARNEST ABOUT B2B | TUESDAY, DECEMBER 16, 2014
[Content, Inbound Marketing] Should your business be vlogging? Can it fit into your B2B marketing strategy?
As a marketing channel, it is becoming increasingly impossible to compete with YouTube’s potential for influence. But, should we feel any differently in the way that we approach our B2B marketing strategies? And why, when it comes to vlogging, are B2B marketers still yet to take the leap? Simple’. So, Vlogging is big business.
HUBSPOT | TUESDAY, DECEMBER 16, 2014
[Content, Inbound Marketing] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
'Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. Here''s the inside story of how our email marketing strategy evolved as our company and database grew. At this time, many marketers were relying on purchased email lists.
THE FORWARD OBSERVER | MONDAY, DECEMBER 15, 2014
[Content, Inbound Marketing] Why Landing Pages are to Leads as Phone Numbers are to First Dates
Many companies are doing content marketing to attract more of the right kind of traffic to their sites. It collects and processes information on website visitors who identify themselves in return for valuable content. They are looking for content or information to solve a problem or fulfill a need, but THEY ARE NOT READY TO BUY.
HUBSPOT | MONDAY, DECEMBER 15, 2014
[Content, Inbound Marketing] 10 Inbound Marketing Myths It's Time to Leave Behind
Marketing is no exception and in fact it can be one of the most easily misunderstood areas of business. More specifically, inbound marketing is a frequently misunderstood area of business that has developed a few myths. 1) Inbound marketing is basically just putting white papers on your website. Inbound Marketing
HUBSPOT | FRIDAY, DECEMBER 12, 2014
[Content, Inbound Marketing] How To Build A Better Email Unsubscribe Page
Maybe it’s due to a lack of relevant content. After all, you’ve been busy pumping out remarkable content to your targeted audience, right? Authenticity is a major driver of inbound marketing, as “faking it” provides zero value to either side. Remind them of all the wonderful content you provide. Email Marketing
MARKETING ACTION | FRIDAY, DECEMBER 12, 2014
[Content, Inbound Marketing] Hiring a Marketer: What Skill Set Should You Look For?
'If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for sales to close. Email marketing. Content marketing.
HUBSPOT | THURSDAY, DECEMBER 11, 2014
[Content, Inbound Marketing] Marketing Strategies That Rock the SaaS World
'According to Gartner , the market for SaaS (Software as a Service) applications will grow from $20 billion in 2013 to $33 billion in 2016, with a compound annual growth rate of 19.5%. What can founders and executives do to improve the odds that their companies will get to the top of the market and stay there? Inbound Marketing
SAZBEAN | THURSDAY, DECEMBER 11, 2014
[Content, Inbound Marketing] How to Utilize Mind Maps to Enhance Your Inbound Marketing
'Who isn’t looking for more effective inbound marketing in today’s content saturated society? How do we implement mind maps for marketing? There are many ways that mind maps can be utilized for content and inbound marketing. Marketing So, what exactly is mind mapping? Bubble.us
CMO ESSENTIALS | THURSDAY, DECEMBER 11, 2014
[Content, Inbound Marketing] 21+ B2B Marketing & Sales Pros Empowered by Emotion
As this is the time when marketers often make predictions for the coming year, I think it’s a safe bet to say that in 2015 and beyond, emotion, empathy, and building meaningful connections will be significant competitive advantages for B2B marketing and sales professionals. Brand & Content Trending Why 21+ though?
B2B MARKETING TRACTION | WEDNESDAY, DECEMBER 10, 2014
[Content, Inbound Marketing] The # 1 Reason B2B Marketing Fails (Hint: It’s Not Tactical)
'Content marketing. Digital marketing. Inbound marketing. Outbound marketing. In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Yes, pain is the key to marketing success.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Content, Inbound Marketing] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
2014 is winding down, and you may have extra money left in your marketing budget. Here are 30 ideas for spending leftover funds in your marketing budget. Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of. Inbound Marketing
ANNUITAS | TUESDAY, DECEMBER 9, 2014
[Content, Inbound Marketing] What Will It Take for Marketing Enablement?
'As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. We know there is a marketing skills gap, so why isn’t there more of an organized, internal focus to provide marketers with better skills? Where’s the marketing enablement kit for marketers?
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 9, 2014
[Content, Inbound Marketing] How to Fight the Infobesity Monster with Quality, Shareable Content
'With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Curated content is one way to do just that.
WRITTENT | MONDAY, DECEMBER 8, 2014
[Content, Inbound Marketing] 8 Successful Content Marketing Strategies
Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? Even the most data-driven marketers can find themselves grappling with what to integrate next. The cost of creating video or infographic content can seem overwhelming. Content for Sales. 'Image source. Absolutely.
HUBSPOT | FRIDAY, DECEMBER 5, 2014
[Content, Inbound Marketing] 5 Kid-Friendly Cookie Marketing Lessons for Girl Scouts
Although this takes SEO plays off the table for our mini marketers, it helps protect the girls'' identity and safety while also encouraging scouts to handle sales themselves -- a traditional Girl Scout value. Online Marketing Lessons for Girl Scouts. 4) Making Visual Content. Inbound Marketing Daily Weekly
HUBSPOT | WEDNESDAY, DECEMBER 3, 2014
[Content, Inbound Marketing] The Science of Building Better Buyer Personas [Infographic]
'Creating buyer personas is an important part of a successful inbound strategy. These semifictional representations of your ideal buyers help you understand your customers better; and when you understand your customers better, you can create content better geared toward them. Inbound Marketing Buyer Personas Daily
BIZNOLOGY | TUESDAY, DECEMBER 2, 2014
[Content, Inbound Marketing] What is Social Media Marketing?
guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” The post What is Social Media Marketing?
HUBSPOT | MONDAY, DECEMBER 1, 2014
[Content, Inbound Marketing] The Top 50 Marketing Blogs on the Internet Right Now (+ Advice From #1)
And, if you also happen to work in marketing, you''ve probably heard of the old AdAge Power150 list -- it was a list of the top marketing blogs in the world. Well, it took me a while (and it''s by no means done yet), but we now have the Inbound 50: The Top Marketing Blogs list. Inbound Marketing Blogging
HUBSPOT | SATURDAY, NOVEMBER 29, 2014
[Content, Inbound Marketing] How to Objectively Evaluate Your Next Job Candidate
To read more content like this, subscribe to The Agency Post. 2) Marketing Aptitude. Account managers are known to be jacks-of-all-trades, but you need a candidate who has specialized knowledge in a specific field such as inbound marketing, search, retail marketing, and so on. Want more content like this?
HUBSPOT | FRIDAY, NOVEMBER 28, 2014
[Content, Inbound Marketing] Which Channels Are Best for Content Promotion? [Infographic]
In Column Five''s infographic below, they give visual definitions of these marketing terms and back them up with data to help you decide how to promote your next piece of content. Let’s walk through the basics of your content distribution options. Inbound Marketing Public Relations How do they work together?
HUBSPOT | WEDNESDAY, NOVEMBER 26, 2014
[Content, Inbound Marketing] Tips for Finding an Authentic Voice in Higher Ed Marketing
As higher education institutions make the shift toward inbound marketing to tell their tale, how do we use content to draw people in without it sounding like a sales pitch? Whatever your method, you should be gathering a stockpile of stories and marketing collateral directly from your audience. Content Creation Educatio
HUBSPOT | FRIDAY, NOVEMBER 21, 2014
[Content, Inbound Marketing] 29 Charts & Stats on What Matters Most to Marketers Right Now
'The best marketers I know are curious. If you consider yourself a curious marketer, we''ve got a treat for you. Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 18, 2014
[Content, Inbound Marketing] How Facebook changes our behavior
Recently, Facebook demonstrated how it can alter our moods by manipulating our content. New research shows that social proof on Facebook contributes to our view of our self-worth, quantifies the value of friends and shapes what content we share. Where will it lead, and in the near-term, what does this mean for marketers?
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Content, Inbound Marketing] How to Structure a Marketing Team of Any Size
'A few hours after giving my session at INBOUND 2014 on how to build an inbound team, a colleague of mine told me there was one slide in my presentation that caused around 80% of the audience to stand up and take pictures with their phones. Close: Your sales enablement marketers helping the sales team close opportunities.
SYNECORE | SATURDAY, NOVEMBER 15, 2014
[Content, Inbound Marketing] Marketing Students: Education vs. Application
'Not many things frustrate me more than the current curriculum taught to marketing students around the nation. There is a substantial barrier between the general marketing knowledge being taught to students and the applicable marketing involvement they should be experiencing as they develop skills for marketing careers.
CRIMSON MARKETING | THURSDAY, NOVEMBER 13, 2014
[Content, Inbound Marketing] Is Content Marketing Still Worth It?
'A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology. Source: VentureBeat.
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Content, Inbound Marketing] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
'Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. Inbound Sales
WRITTENT | MONDAY, NOVEMBER 10, 2014
[Content, Inbound Marketing] 5 Myths About Copywriters You Believe
Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. Content marketing is now a $118 billion industry , and it’s growing each year. Join me as I debunk some of the most common myths about professional content creators : 1.
B2B MARKETING TRACTION | FRIDAY, NOVEMBER 7, 2014
[Content, Inbound Marketing] B2B Marketers Going Beyond Buyer Personas, Working with Sales
'The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever.
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 6, 2014
[Content, Inbound Marketing] 5 Fresh B2B Marketing Stats & What They Mean to You
'One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. Businesses need to realize that content doesn’t have to be blogs or articles.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 6, 2014
[Content, Inbound Marketing] Had your content stolen? Get over it.
Which is why it’s frustrating to me when marketers think they have cornered the market on some brand new idea. As Peg Fitzpatrick said to me the other day, “Marketers are all just basically regurgitating the ideas from Dale Carnegie ’s ‘How to Win Friends and Influence People.’” The post Had your content stolen? Every.
BIZNOLOGY | WEDNESDAY, NOVEMBER 5, 2014
[Content, Inbound Marketing] Why inbound marketing messages should be sent on a regular schedule
'When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. you certainly don’t want to lose more of your list than you naturally will, which is why inbound marketing messages should be send on a regular schedule. Do this right away. discount, whitepaper, etc.)
HUBSPOT | TUESDAY, NOVEMBER 4, 2014
[Content, Inbound Marketing] Welcome Back, Movember: Why This Viral Campaign Is Still So Successful
Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. If the Cause Goes Missing Is It Still Cause Marketing? 'It''s about to get a whole lot fuzzier in the office. TV event?