• HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Content, Inbound Marketing] Should You Attend That Event? 9 Questions to Help You Find Out
    Return on Investment: A term marketers are all too familiar with. How is their marketing grade compared to yours? Knowing this information can help understand the potential ROI -- if your competitors had success last time, it means that there''s a market of people at the event who could be a good fit for your company, too.
  • HUBSPOT  |  SUNDAY, MARCH 29, 2015
    [Content, Inbound Marketing] 4 Ways to Delight Visitors With Your 404 Error Page
    To read more content like this, subscribe to Agency Post. Inbound Marketing Web Design Pop Culture Daily 'This post originally appeared on Agency Post. We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. Ideally, we’d want our sites locked tight and linked right.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Content, Inbound Marketing] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and. Marketers are. general way.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Content, Inbound Marketing] A Practical Guide to Building a Killer Content Strategy
    No matter what each business day or week brings, there's one thing on every inbound marketer's to-do list: creating new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Content, Inbound Marketing] 15 Examples of Great Mobile Website Design
    What''s more, marketers are gearing up for a big change Google plans to make to their algorithm starting on April 21, 2015. Google wrote in their official blog that they will be " expanding our use of mobile-friendliness as a ranking signal," and their update should have a significant effect on marketers. or not. 1) Shutterfly.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Content, Inbound Marketing] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. It’s impossible to work in marketing without hearing grievances like this one over and over. It’s content. It''s that they don''t have [any or enough brilliant content.". Inbound Marketing SEO Daily
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Content, Inbound Marketing] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 space, Tony’s career includes marketing leadership roles at several early stage SaaS startups as well as at large enterprises such as IBM. His interests include all things related to inbound marketing, growth hacking, and USC Trojans Football.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Content, Inbound Marketing] 6 Reasons Why Marketers Should Bet on Podcasting
    'It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast. Really busy.
  • MARKETING ACTION  |  THURSDAY, MARCH 26, 2015
    [Content, Inbound Marketing] From Intern to Beyond: How to Stand Out in the New Marketing Career Landscape
    'Marketing is an attractive career, whether you decided on it in college or you’re been drawn to it from another vocation. The reality is, there are many different avenues you can take in the marketing industry and you have to find the specific path that is right for you. The era of Don Draper marketing is extinct.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Content, Inbound Marketing] The Anatomy of a Successful Facebook Post
    Occasional promotions and offers are expected and effective, but you need to balance getting with giving by offering useful content to your audience and being mindful about building a sense of community. The post below from HubSpot is an example of offering valuable educational content to your audience. 1) Has a Clear Goal.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Content, Inbound Marketing] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    'In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). Is rich narrative possible in structured content?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Content, Inbound Marketing] Why We Acquired Rekindle
    Below I’ve taken the time to share some of my thoughts on why we made this specific acquisition and how we view acquisitions like these as part of our commitment to rapid growth and transforming the marketing and sales landscape. Inbound Marketing But how? 1) Make the RIGHT connections. 2) Always be growing.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Content, Inbound Marketing] How to Produce an Internet Radio Show
    'There are lots of ways to generate and publish content for your inbound marketing efforts. It can be frustrating at times to try to cut through the noise with this much content being published. So how can this be used as a marketing tool for your organization? Marketing Director and Product Manager.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Content, Inbound Marketing] Posting Video Content Online: 5 Essential Considerations
    'Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. What is the objective of the video and how does this feed into my content marketing strategy? How will I use inbound marketing channels to promote my video?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Content, Inbound Marketing] Starting a New Job? 8 Tips for Having a Great First Day
    There''s no better way to learn about a company''s marketing than to consume it. All of this information gathering will give you context for the marketing strategy you''re about to be a part of. So you should also run a Marketing Grader report for a quick snapshot of how the company''s marketing is doing. 'Congrats!
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Content, Inbound Marketing] 10 Simple Web Copywriting Tips for Increasing Conversions
    Most marketers can identify poor web copy when they see it. Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action—it feels purposeless—and that’s just bad marketing. 'Web copy is often the difference between visitors and leads, and leads and customers. 1) Be clear.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Content, Inbound Marketing] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    In this post, I''ll share with you a list of growth hackers who write the best content about growth hacking on the web. promise that reading content written by these folks will give you the most value for your time. Before becoming "chief sumo" at AppSumo, Noah worked at Mint as a marketing director and Facebook as a product manager.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Content, Inbound Marketing] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    According to Marketing Automation Trends Report 2014 from Pepper Global, B2B marketers indicate that the most important benefit of marketing automation is the ability to generate more and better leads. Questions to ask at this stage include: How many content consumers became known visitors? Capture Metrics.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Content, Inbound Marketing] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    'Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Content, Inbound Marketing] 3 Neuroscience Findings That'll Make You a Better Marketer
    'Marketers are constantly trying to grab the attention of their audience in new and innovative ways. Think of what this means for us marketers whose very livelihoods -- not to mention egos -- depend on whether or not people read, view or engage with our content. What Marketers Can Do. What Marketers Can Do.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Content, Inbound Marketing] 14 Ways to Increase Your Clickthrough Rate on Twitter
    Link clicks are the low-hanging fruit of Twitter, and they''re your strongest chance of gaining views and shares for your content. Here''s an example they used of ambiguous tweet copy: Get a sneak peek backstage on how @HubSpot does inbound marketing: [link] pic.twitter.com/9Z6acPm4OL — HubSpot (@HubSpot). 'Tweeting is easy.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Content, Inbound Marketing] 4 Steps To Align Your Sales Approach With Inbound Marketing
    'Are you generating leads with modern, inbound marketing but trying to sell to them with traditional sales tactics? It’s affecting marketing as well. Rather than interrupting prospects with unwanted, irritating outbound messages that can be increasingly tuned out, marketers are turning to inbound marketing.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Content, Inbound Marketing] How Inbound Marketing Can Boost Enrollment for Daycares
    'If you’re a child care owner, director, or start-up who’s tired of struggling to find new ways to fill the enrollment for your daycare, then inbound marketing might be the golden ticket you’ve been looking for. Recommended marketing tactics: Blogging topics such as “Benefits of a daycare vs staying at home.”. Inbound Marketin
  • CMO ESSENTIALS  |  WEDNESDAY, MARCH 18, 2015
    [Content, Inbound Marketing] Creating Content is a Waste of Time – Until You Have Mapped the Buyer Journey Part 3: Match and Mix Content, Channel and Lifecycle
    'In this final article, we’ll show you how to tackle synchronizing content and channels. Because the buying journey serves as the frame of reference and context for all the content we produce. Content is the new Holy Grail. Guru Joe Pulizzi encourages us to create “epic content.”  Weave it all Together. Summary. VS 2.5%). 
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Content, Inbound Marketing] Creating Internal Buy-In for Inbound Marketing in Higher Education
    You’re sold and ready to start implementing an inbound strategy for your higher education institution. When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Content, Inbound Marketing] How to Ace Your New Job in the First 100 Days [Free Ebook]
    To help you figure out make a splash at your new job, you should check out our new ebook: The First 100 Days: How to Succeed in Your New Marketing Job. This guide includes a step-by-step 100-day plan, templates to help you hit your goals, and career tips from professional marketers. Brian Lavery , Head of EMEA SMB Marketing at Twitter.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Content, Inbound Marketing] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    'As savvy marketers, it''s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- w e know that the content we''re creating will attract and generate qualified leads that will turn into customers. They might say, "Sure, you can do inbound. Talk About Assets.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Content, Inbound Marketing] How to Get Your Design and Communications Teams to Work Better Together
    They should pay close attention to spelling, grammar, punctuation, spacing, line height, color consistency, content hierarchy, and branding guidelines, to name a few. At the end of the day, all your design and communications elements should seamlessly work together to enhance your inbound marketing efforts. 1) Work in Tandem.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Content, Inbound Marketing] Practical Advice From Rand Fishkin on 9 Common Marketing Problems
    Check ''em out to learn about the future of SEO, how to generate leads fast , and how to prove the ROI of content. Actionable Marketing Advice From Rand Fishkin''s Inbound.org AMA. 3) How to Prove and Report on the ROI of Content. These three actions lay the foundation for your overall SEO and marketing strategies.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Content, Inbound Marketing] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. To help you figure out how to navigate this trend, we pulled together everything you need to know about using #TBT in your marketing.
  • SYNECORE  |  WEDNESDAY, MARCH 11, 2015
    [Content, Inbound Marketing] Maximizing the Effectiveness of Content Personalization
    'In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. Recently, the Content Marketing Institute (CMI) surveyed businesses about the state of their content marketing strategies and found nearly two-thirds reported their organizations had no documented strategy.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 6, 2015
    [Content, Inbound Marketing] Social Media Marketing vs. Email Marketing
    'Is your business looking at their inbound marketing and wondering if the time and effort they spend is worth it? Are you wondering which one, social media marketing or email marketing is giving you the best ROI? by Susan HI Claude, I don''t think email marketing takes more time. Email Marketing It looks.
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Content, Inbound Marketing] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    The inbound marketing movement, however, has helped bridge the gap that divides brands and publications. Thanks to the rise in inbound practices like content marketing and brand journalism, the articles published by brands have begun to evidence some of the hallmarks that make news sites so Google-friendly.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Content, Inbound Marketing] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    As a marketer, I’d like to think the answer is obvious: marketing! And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Run your website''s URL through our free Marketing Grader tool.). and special sauce.
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Content, Inbound Marketing] 15 Expert Tips on Accelerating Your Sales
    'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. 7) "A modern demand generation strategy means less focus on interruptive outbound marketing and more focus on inbound marketing." ( Tweet This Quote ). 8) "Focus your content on long-tail topics.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Content, Inbound Marketing] Creating A Thoughtful Content Strategy in Higher Education Marketing
    'Previously we discussed important questions your team must ask when deciding if it’s the right time to start using inbound marketing without losing your more traditional audience. Finally, we reviewed what inbound channels you are currently using and evaluated what makes sense for your higher education institution. 2) Content.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Content, Inbound Marketing] The Growth Show: A VC's Advice on Content, Cash & Churn
    'Content marketing is a little bit like a bank account where you get the benefits of compounding returns. Recently, Tunguz joined HubSpot CMO Mike Volpe on The Growth Show to chat about why he takes the time to blog everyday, the compounding returns of content marketing, and two things that can help almost any business grow faster.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Content, Inbound Marketing] When It’s Not All About You…The Social Media Cocktail Party.
    When it comes to sharing content on social media, you really want to be thinking about where you can add value to your followers and only talking about yourself just wont cut it. Mix things up, share content from other people, ask your followers questions, share photos and videos, ebooks, and blog post. Hubspot. Social Media
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Content, Inbound Marketing] Marketer’s Guide to Blending Search and Display
    'KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” For business to business (B2B) marketers, it is critical to ensure that they use their valuable time and resources most efficiently.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Inbound Marketing] Inbound 101: Three Major Inbound Components
    'Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found. This is in contrast to traditional “outbound” marketing, which aims to find customers and interrupt people. advertising, junk mail, spam, and trade shows.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Inbound Marketing] The Top 10 Best Resources to Learn About SEO
    This website, which focuses on the search marketing industry, is like a digital encyclopedia of search engine optimization information. Moz is an inbound marketing company and provider of SEO tools that has a blog full of insightful articles. Based in London, this company publishes regular content about SEO on its blog.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Content, Inbound Marketing] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    'Creating buyer personas is an essential part of building a successful inbound marketing strategy. Without documented buyer personas, essential inbound marketing tasks such as creating engaging content can be challenging. 3) Thinking personas are only for Marketing. Inbound Marketing Buyer Personas Daily
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Content, Inbound Marketing] How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing
    The spectrum of stakeholders in even just one institution can make it difficult to change course in your marketing. But with research, testing, and a whole lot of strategy, you can keep your marketing fresh and customized and start involving more inbound in your approach. Questions First. Strategy Second. Best of all worlds.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Content, Inbound Marketing] 5 Reasons Your Mobile Strategy Isn’t Working
    Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Content, Inbound Marketing] How to Quickly & Easily Create a Buyer Persona [Free Tool]
    'Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Because without knowing who your ideal customers are -- their backgrounds, goals, challenges, and so on -- it''s very difficult to create an effective marketing strategy to attract more of those types of people.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Content, Inbound Marketing] Overlooking These 4 Things with Your Social Media and PR?
    'As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Content, Inbound Marketing] How to Research Blog Topics: A Step-by-Step Process
    'Conducting research is an essential part of writing quality blog content. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. The title of the content. Backlinks from other sites to the content. Conclusion.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Inbound Marketing] Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing
    Customer reviews are trusted 12 times more than a marketing piece from an organization. From Coca-Cola to the American Institute of Architects, organizations realize that a community of educated and passionate members is an incredible source of trusted, user-generated content and opinions. How You Can Use Customers'' Content.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Inbound Marketing] Use Email to Get More Social Media Followers
    To help you get more social media followers, check out these tips for using email marketing to build your social media following. Encourage Email Subscribers to Follow You on Social Media Perhaps the easiest – if not […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing.
  • EARNEST ABOUT B2B  |  THURSDAY, FEBRUARY 5, 2015
    [Content, Inbound Marketing] Etiquette & Propriety: a quintessential guide to decorum in B2B marketing
    So this has me thinking – what pitfalls are there in the world of B2B marketing? Mind your P’s and Q’s – but also your I’s and O’s : They may be the top buzzwords of this decade so far, but there’s a good reason for why those in the know are talking about inbound and outbound marketing. B2B Marketing
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Content, Inbound Marketing] How to Create Buyer Personas for Your Business [Free Template]
    The best buyer personas are based on a combination of market research and insights that you gather from actual customers through surveys and interviews. At the most basic level, you''ll be able to target your content and messaging to different segments of your audience. Inbound Marketing Daily Pssst. Here are 14. ).
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Inbound Marketing] The 4 L's of a Successful Lead Generation Strategy
    'Inbound marketing is here, people. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. 1) Lead Capture.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Inbound Marketing] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    I''ve replaced my dad with marketing experts and influencers. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. Introduction: Outline Your Ebook Content. Designing an ebook is primarily about content structure.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Content, Inbound Marketing] 9 Effective Email Unsubscribe Pages
    'One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content. Using the same strategy as Sidekick, Fab also automatically unsubscribes users who have ceased to interact with their content.
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 2, 2015
    [Content, Inbound Marketing] The Light at the End of the Outbound Marketing Tunnel
    Ink-on-paper marketing products are decreasing.  Outbound marketing pieces such as direct mail, rack cards, flyers, booklet, manuals, forms and stationery are rapidly being replaced by digital alternatives.  However, outbound marketing pieces of direct mail, flyers, rack cards, etc. inbound marketers generate anyway? 
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 2, 2015
    [Content, Inbound Marketing] Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania?
    'I am always on the search to find old and little-known examples of content marketing. wrote a post back on APRIL 9, 2014 for ContentMarketingInstitute.com that revealed  what I believe is the oldest known example of content marketing written way back in 1732. Isn’t that content marketing?”
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Content, Inbound Marketing] Inbound Marketing Vs Content Marketing
    'With Inbound Marketing, it’s all about raising awareness of your company to bring potential customers in, convert them into leads, convincing them to become a paying customer and then keeping the customers happy. Inbound uses interactive tools like landing pages, call-to-action and SEO which makes a large impact on leads.
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Content, Inbound Marketing] Key B2B Demand Generation Strategies for 2015
    'Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. What is the first B2B marketing strategy that marketers must consider for 2015? HS) Content is everything these days.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Content, Inbound Marketing] 20 Examples of Fabulous Explainer Videos
    There’s no need to be -- they just represent another excellent way to get your content out to your target audience. You should have no trouble getting inspired to make an explainer video part of your marketing strategy. Download our guide on creating a compelling explainer video about Inbound Marketing ! Video Daily
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Content, Inbound Marketing] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    What''s a marketer to do? Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel. 1) Promote your best content. Why not use retargeting to drive people towards blog content, for example? Enter retargeting. Simple.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Inbound Marketing] Inbound Marketing – What is it?
    'What exactly IS Inbound Marketing? Since 2006, inbound marketing has been the most effective way of marketing for businesses. Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Attract. Convert. Close.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Content, Inbound Marketing] What the Next Generation of Marketers Are Learning in School
    had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. Little did I know that I’d have a very successful career in marketing, starting my own agency and working on campaigns for clients as diverse as HBO, American Eagle Outfitters. Inbound Marketing
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Content, Inbound Marketing] Top 10 B2B Inbound Marketing Predictions for 2015
    'As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. Marketing Automation Expands. B2B Marketin
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Content, Inbound Marketing] How to Double Your Lead Flow in 30 Days [Free Email Course]
    'According to the 2014 State of Inbound Marketing , marketers are obsessed with generating more leads: Nearly a quarter of surveyed marketers rank lead generation as their number one priority. But just because lead generation is a priority doesn''t mean it''s easy to find great information about it. Surprised? Thought so.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Content, Inbound Marketing] 5 Attributes of an Effective Lead Management Process
    'Inbound marketing is a powerful strategy. 2013 study identified generating high quality leads as the number one challenge for B2B marketers. It’s no surprise that Inbound Marketing, with it’s proven track record , is exploding in use. Download our guide on how to effectively manage inbound leads.
  • WRITTENT  |  SUNDAY, JANUARY 25, 2015
    [Content, Inbound Marketing] 7 Myths You Believe About Freelance Copywriters
    'While  92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use  freelance copywriters ? However, as the discipline of  content marketing continues to grow, that is changing.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Content, Inbound Marketing] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    Bonus: You may just learn a thing or two about marketing while you''re at it. ;). 25 Great SlideShare/PowerPoint Presentation Examples for Marketers. 1) "How to Produce Better Content Ideas," Mark Johnstone. How to Produce Better Content Ideas from. 5) "Why Content Marketing Fails," Rand Fishkin. Upworthy.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Content, Inbound Marketing] Increase College Admissions with Inbound Marketing
    This can be achieved through inbound marketing. Here are four key components of an inbound marketing plan built to increase college admissions. 1) Create an Inbound Marketing Strategy. Every inbound marketing campaign should begin with a strategy phase. 2) Identify Your Audience. What’s Next?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Content, Inbound Marketing] 17 Stats You Should Know About Visual Content Marketing in 2015
    'Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. 7) Visual content is a key component in each of the top 5 most effective B2B marketing tactics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Content, Inbound Marketing] The state of the nation on SEO, content strategy and earned media
    'I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. Lee is the go-to-guy for digital marketing trends. Search doesn’t exist without content.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Content, Inbound Marketing] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    'Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. You need to dedicate more time to researching and write the best and most engaging content you can. Create evergreen content. Blogging Content Creation Daily
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Content, Inbound Marketing] 15 Important Ways to Use Case Studies in Your Marketing
    According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. Here are 15 ways you can market your case studies to get the most out of them.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Content, Inbound Marketing] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. We thought it''d be fun to ask a range of marketing leaders what their first jobs were. Follow @jbigay.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Content, Inbound Marketing] Everybody Writes — My Interview With Ann Handley
    It was Ann Handley who was speaking on a panel about this up and coming thing called “content marketing.” was struggling to help my organization to be more innovative – to agree to change from an outbound marketing approach to one that earned our audience’s attention. Content Marketing
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Content, Inbound Marketing] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    'When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. Lessons From Our First 6 Months of Content Marketing. Or is it?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JANUARY 9, 2015
    [Content, Inbound Marketing] Content Marketing for Manufacturers Isn’t Just Publishing More Content
    'Content marketing for manufacturers has become a staple of industrial marketing with 61 percent using it as a marketing tactic and 54 percent planning to increase their spending on content creation (Source: IHS GlobalSpec Research Report). This is only a content summary.
  • SYNECORE  |  THURSDAY, JANUARY 8, 2015
    [Content, Inbound Marketing] How I Got My First Sale with HubSpot
    As a digital agency specializing in integrated digital marketing solutions , there’s no tangible product for our clients to touch and they definitely can’t see how “not scary” I am. From Outbound to Inbound. joined the Synecore team right after Inbound 2014. 'No one likes the sales guy.and if you say you do, you’re lying.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Content, Inbound Marketing] 4 Basic A/B Testing Tips for Beginners
    B testing is the answer for optimizing your email marketing and landing page performance. Regardless of the quality of your business’s content, the subject line will be the deciding factor in whether or not your email gets opened. 'Take a moment to think of your favorite meal. Now, picture eating that meal everyday for the next year.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Content, Inbound Marketing] How to Build a High Performance Marketing Team
    There’s an oversupply of vendors in most markets and customers have changed the way they buy. For inbound marketers, we’re ahead of the trend in many ways. We realize that marketing today is about earning attention and trust more than ever. If your marketing team is winning, life is good. 3) Rate Your Marketing.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Content, Inbound Marketing] 5 Key Trends that will Shape Asia Pacific Marketing in 2015
    'We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how prospects consume, interpret and interact with information, driving marketers to focus their efforts on ensuring they’re part of the customer conversation. Data and analytics will be key for marketers in 2015.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Content, Inbound Marketing] 87 New (Really) Marketing Automation Stats
    We have not changed the URL to keep the integrity of inbound links. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. So we set off to uncover the most recent marketing stats. Marketing Automation.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Content, Inbound Marketing] You have a new match! Online dating tips for the B2B inbound marketer
    'Back on the market or going to market? And as more customers search and buy online, more B2B companies are formulating and creating inbound marketing strategies – indeed, the number of marketers who state they are practicing inbound surged from 60% last year to 85% only this year. Hot tips from Earnest!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 4, 2015
    [Content, Inbound Marketing] Beyond Content Shock: The defining trend of 2015 is Content Ignition
    In late 2012 we hired a full-time community manager and content producer. This is an extraordinary step and a huge commitment to content marketing for a company with only 17 employees! The more we spend on content marketing, the worse the problem gets it seems. This is Content Shock happening right before our eyes.
  • HUBSPOT  |  FRIDAY, JANUARY 2, 2015
    [Content, Inbound Marketing] Before and After: The Transformation of One Business Blog
    'Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Scratch that. It was boring and ineffective.
  • PAUL GILLIN  |  FRIDAY, JANUARY 2, 2015
    [Content, Inbound Marketing] Recent Posts: Expanding Social Authority and Enlivening Boring Predictions
    Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. This may finally be a wake-up call to marketers to share Facebook responsibility with customer service and to use Facebook as a listening post and customer-retention vehicle. Here’s a roundup of what I’ve been musing about. 1, 2015.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Content, Inbound Marketing] 56 Reasons Why Content Marketing Works
    Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.
  • WRITTENT  |  FRIDAY, JANUARY 2, 2015
    [Content, Inbound Marketing] Career Advice for Writers: How to Become a Copywriter
    Perhaps you’re a marketing enthusiast, or maybe you’d just like to work from home in your pajamas. The  US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for  digital marketing talent. Know Marketing and Business. 'Image source. Image source.
  • MARKETING ACTION  |  THURSDAY, JANUARY 1, 2015
    [Content, Inbound Marketing] 3 Things We Can Learn From Heisman Winner Marcus Mariota About Content Marketing
    Here’s Andy’s take on how Marcus Mariota embodies the key principles of content marketing: Watch this Pac-12 video: Marcus Mariota wins Heisman in historic fashion. Not only did he achieve the highest honor in the land of college football, he did it in a way that showed a subtle genius in modern day marketing.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 31, 2014
    [Content, Inbound Marketing] 9 Professional New Year's Resolutions You Should Actually Keep
    The next time you have to create a custom report based on two data sources, track the growth of your marketing, or make a chart to prove a point to your boss, you''re going to wish you knew how to use the program. Video Series: The Essential Microsoft Excel Skills Every Marketer Should Learn. 37 Ready-to-Use Marketing Job Descriptions.
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Content, Inbound Marketing] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool. 1) Purpose. Editing.
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Content, Inbound Marketing] The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
    'Ah, the great mystery of viral content. Unfortunately, there''s no tried-and-true formula for virality -- but it''s still fascinating to look at content that does go viral and learn exactly how that happened. But as a Great Dane owner, she knows that some of the most hilarious content comes from Luke getting scared. Right?
  • HUBSPOT  |  MONDAY, DECEMBER 22, 2014
    [Content, Inbound Marketing] 4 Awesome Social Media Campaigns of 2014
    Many of the best social media campaigns — and marketing campaigns in general — focus less on what your company does and more on the context of customer needs. Truly great campaigns offer something valuable, which is a core tenet behind inbound marketing. The Project for Awesome has now raised almost $1,200,000 for charity.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 22, 2014
    [Content, Inbound Marketing] How the Halo Effect Drives Lead Generation
    You may want to co-market an event and share the attendees list. Inbound Marketing: Tech brand increases online sales 271% with original content and influencer outreach [MarketingSherpa case study]. ” He didn’t know it the time, but he explained how the halo effect  works. You might also like.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Content, Inbound Marketing] An Overview of the Major Google Algorithm Updates of 2014
    'Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. Panda: A search filter meant to stop sites with poor quality content from working their way into Google''s top search results. update to help small businesses and websites that create great content do better in Google search results.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Content, Inbound Marketing] 5 Ways to Improve Your Marketing Using Conversion Psychology
    Psychology plays a part in every element of your marketing strategy, but it is not always given the consideration it requires to be successfully integrated. While many marketers’ main take away from this law is that they need to differentiate themselves to further enhance a prospect’s current experience, this is not always the case.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Content, Inbound Marketing] Human-to-Human Marketing: A Trend for 2015 and Beyond
    This has, in turn, forced businesses to reevaluate their approach to marketing. Because, let’s face it: it doesn’t matter how many marketing dollars you spend, if your brand isn’t resonating with your audience, it’s money wasted. That is the exact feeling that human-to-human marketing aims to eliminate. Welcome to the Human Era.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Content, Inbound Marketing] How to Make the Most Money in Your Marketing Career
    Yet despite the emphasis placed on income, marketers are going about maximizing earnings in a flawed manner. ve managed marketers for the past decade, and most see career growth as “incrementally hierarchal” -- progress unfolds linearly as the person climbs from one level of seniority to the next. But they’re not. average ). Expertise.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Content, Inbound Marketing] How to Syndicate Content Without Getting Dinged in Search
    So you hire someone whose primary job is to focus on content. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another. We syndicate some of our content to reach the widest audience. Google loathes duplicate content. Don’t you?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Content, Inbound Marketing] Search success hinges on site speed
    You’ll need to make sure you optimize for speed as well as for content. Search Engine Marketing Search Engine Optimization Search Marketing Associated Press Bing Firefox Google Google Chrome Google Search internet Web browser Web search engine Yahoo So, Google monitors how swiftly your site responds to search pass-offs.
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Content, Inbound Marketing] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    As a marketing channel, it is becoming increasingly impossible to compete with YouTube’s potential for influence. But, should we feel any differently in the way that we approach our B2B marketing strategies? And why, when it comes to vlogging, are B2B marketers still yet to take the leap? Simple’. So, Vlogging is big business.
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