• HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Content, Inbound Marketing] Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
    'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Customers don’t want to engage, and the people who do marketing don’t know how to do it anyway, so why not drop the whole thing and move along? Inbound Marketing Engagement.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Content, Inbound Marketing] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    you might actually find that the post is off-limits for one of the following reasons: The content might rub stakeholders -- value-added resellers, customers, co-marketing partners, influencers, investors, etc. -- the wrong way. The content is slightly off-brand. The content might open up the business for unnecessary criticism.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Content, Inbound Marketing] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    You don’t want thousands of dollars of “marketing” to go right into the trash or end up in the wrong hands. You want to send right information to the best potential applicants at the right time to get the best return on your marketing investment. Share your content on social media. Inbound Marketing nonprofit
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Content, Inbound Marketing] How to Use Your Sales Team to Create Better Buyer Personas
    'Buyer personas, which model the personalities, behaviors, motivations and pain points of potential customers, can be a useful tool for shaping your company’s marketing strategies. Many B2B marketers, however, either haven’t developed personas, or have ineffective ones that aren’t being used. Here’s what I found. Goals. Feature
  • BLOG MY CALLS  |  THURSDAY, APRIL 10, 2014
    [Content, Inbound Marketing] A Case Study: How a SaaS Integrates Call Tracking
    NES) lead management system tracks and captures every lead for property management companies in Canada’s rental housing industry—an $80-billion market. Conversation Analytics allows NES to actually analyze the content of calls to determine lead quality, sales readiness, missed opportunities, and close rates. Challenge. Implementation.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 9, 2014
    [Content, Inbound Marketing] 6 Ways to Use Call Tracking in Your Call Center
    There are four methods for call recording using LogMyCalls: - Call Tracking Numbers - Your marketing guys can use call tracking numbers on their material and associated with your campaigns. Our technology literally analyzes call content for useful marketing and sales data. by McKay Allen, Inbound Marketing Manager
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Content, Inbound Marketing] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    'More marketing doesn''t always mean better marketing. Remember, whatever you''re trying out with Twitter collages should relate directly back to your social media marketing strategy -- and your larger marketing strategy, too. 1) Preview Excerpts of Gated Content. More display ads? More sponsored selfies ?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 8, 2014
    [Content, Inbound Marketing] NOW LIVE: The 1st InsideView B2B Marketing Influencers List [Infographic]
    'Late last year, InsideView launched its newest suite of products to arm B2B marketers with CRM Intelligence for the game of revenue marketing. At its best, InsideView for MarketingTM, will put marketers in a position to prove themselves revenue winners over, and over again.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Content, Inbound Marketing] How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
    'Every marketer in their right mind knows that in order to drive more traffic to your blog , you need to come up with blog post titles that are actually enticing. Variation A: A Fool-Proof Formula for Easily Creating Compelling Content Variation B: A Fool-Proof Formula for Easily Writing Amazing Blog Posts. Which Blog Post Title Won?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Content, Inbound Marketing] 70 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Marketing Automation.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Content, Inbound Marketing] 70 New (Really) Marketing Automation Stats
    Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Marketing Automation.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Content, Inbound Marketing] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    'Let''s face it: Getting a job in marketing isn''t easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they''re becoming even more selective about who they''ll hire to take charge of their marketing efforts. So how do you get a job in marketing?
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Content, Inbound Marketing] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    This week’s content is practical, and focuses on things that you can do to be more efficient in your tasks and more effective at driving results. Things Many Marketers Forget When Running A/B Tests. B testing is an extremely important practice in today’s data-driven marketing world. Inbound Marketing
  • NUSPARK  |  SATURDAY, APRIL 5, 2014
    [Content, Inbound Marketing] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Building a website is a great first step for an inbound marketing strategy, but you can not build it, launch it, then let it be and hope that it will generate the leads you want and expect. Get a _ (ex: free market analysis for your home). 'Here’s a question to ponder: Why did you build a website for your business? Contact Us.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Content, Inbound Marketing] Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing
    Ortiz had taken the selfie with a Galaxy, and any brand worth its salt would want to promote that content on their own channel, too. Smart marketing that just happens to blur the boundaries between paid, earned, and owned media ? Pushing the Ethical Boundaries of Marketing. Inbound Marketing Advertising Not always.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 4, 2014
    [Content, Inbound Marketing] Why Inbound Vs. Outbound Marketing is the Wrong Question
    'by Contributor Friendly | Tweet this Editor's Note: Today' post comes courtesy of Matt Heinz , President, Heinz Marketing, started in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. It’s not inbound vs. outbound.
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Content, Inbound Marketing] Content marketing as a stellar customer service tool
    'Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service? Think
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Content, Inbound Marketing] Content marketing as a stellar customer service tool
    'Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service? Think
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Content, Inbound Marketing] How to Tweet Around the Clock Without Being on Twitter 24/7
    'If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. You Don’t Have to Create Content 24/7 to Tweet 24/7. Places to Regularly Discover Tweetworthy Content. Here''s a guide to get you through it all.
  • BLOG MY CALLS  |  THURSDAY, APRIL 3, 2014
    [Content, Inbound Marketing] How a Local SEO Agency Decreases Client Attrition with Call Tracking
    Full Case Study - Navolutions (Local SEO and Marketing Agency). Navolutions provides web design and development, including custom websites, mobile websites and content. They manage the SEO, online listings, and paid marketing for their national client base. by McKay Allen, Inbound Marketing Manager Calls matter.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Content, Inbound Marketing] One Way to Future-Proof Your SEO
    So how can we possibly take on the task of spearheading and maintaining an organization''s marketing efforts and be on top of the ever-changing SEO landscape? Shortly thereafter, SEO devolved into myriad different cheat tactics just to get content ranked. SEO content creation Let''s take a look at each step more in-depth. Human.
  • BLOG MY CALLS  |  WEDNESDAY, APRIL 2, 2014
    [Content, Inbound Marketing] Things We Can Learn From The McDonald's vs. Taco Bell Breakfast Marketing Wars
    So what can marketers learn from this? Their breakfast market share is non-existent. They will increase ad spend, create commercials and content aimed at Taco Bell. But, if you are just jumping into a space or you need a marketing boost, there is no question that attacking a competitor will instantly get everyone''s attention.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Content, Inbound Marketing] 3 Cutting-Edge Examples of Website Personalization
    'Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. If you''re a marketer today you probably know that targeted emails are effective.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Content, Inbound Marketing] The Key to Persuasive Writing? Stop Couching!
    Often this happens when you speak, but if you''re trying to write like you speak (because that''s how you should be writing ) phrases like these will creep into your blog posts, ebooks, emails, infographics, social posts, and pretty much any other marketing material you write. content creation “I actually think …” or.
  • HUBSPOT  |  SUNDAY, MARCH 30, 2014
    [Content, Inbound Marketing] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
    'It’s amazing how much can happen in one month, particularly in the digital marketing and tech world. Educational Content. Facebook Marketing “Tips” and “Tricks” That Don’t Actually Work. How to Manage Your Marketing Budget [Free Templates]. Inbound Marketing
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Content, Inbound Marketing] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    'If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. And here’s the kicker -- what if all of the people you’re trying to market to are already in your database. Inbound Helps You Actively Listen. Market Traction.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Content, Inbound Marketing] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    'If you''re doing inbound marketing, you''re probably maniacal about measuring your success. You''ve got to investigate the numbers that matter so you can fine-tune your efforts and get the most bang for your marketing buck. Content Marketing Score. Trending Content. You''ve got to grow a business after all.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Content, Inbound Marketing] Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
    Darwin''s theory has me thinking about the indisputable shifts the marketing industry is experiencing today. Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. So I wonder, if marketing has seen so much transformation, what about the people leading the charge? Inbound Marketin
  • VIEWPOINT  |  THURSDAY, MARCH 27, 2014
    [Content, Inbound Marketing] The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B
    Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Content, Inbound Marketing] Negotiating a Job Offer? 15 Rules From a Harvard Business Professor
    'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Inbound Marketing So you''ve been through a few job interviews and now you''re down to brass tacks -- you''re negotiating the offer. Other rules include: Understand the person across the table.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Content, Inbound Marketing] 6 Ways Social Data Can Inform Your Marketing Strategy
    It has enabled engagement and interaction between the brand and the consumer -- but as marketers, we crave more. Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Content, Inbound Marketing] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    'Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Well today, there will be a huge test rolling out that could change the way you do email marketing (again). Just be prepared for visual content to start taking over your Gmail inbox, one tab at a time. email marketing
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Content, Inbound Marketing] Six Best Practices for Marketing with White Papers
    documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. For example, this blog frequently publishes updated compilations of social media and digital marketing statistics.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Content, Inbound Marketing] Should Marketing Consultants Practice What They Preach?
    'Marketing consultants are a hot commodity. In a nutshell, the role of a marketing consultant is twofold; they are an advisor and a service provider. There is no doubt that marketing consultants, or any consultants for that matter, need to be good communicators, skilled listeners, and articulate conversationalists. Absolutely.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Content, Inbound Marketing] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    But what you may not know is that he’s an inbound marketer, too. Any successful inbound marketer knows that to stay relevant in today’s overcrowded, ever-changing marketing landscape, you have to be a great storyteller. Noah adds that for marketers, the best learning tool is experience. Go fail.
  • HUBSPOT  |  SUNDAY, MARCH 23, 2014
    [Content, Inbound Marketing] How to Work Less, the Modern CMO & More in HubSpot Content This Week
    'This week in HubSpot content: time. This week in HubSpot content, we discussed time as it relates to all aspects of business to help you optimize your marketing, sales, and your productivity. Where Nonprofits Spend Their Time With Social Media Marketing [New Data]. Inbound Marketing inbound sales
  • VIDYARD  |  FRIDAY, MARCH 21, 2014
    [Content, Inbound Marketing] Top 5 Reasons why Webinars are Your Gateway Drug to Video Marketing
    'Earlier this week ReadyTalk Inbound Marketing Manager Brandon Hess and I ran a Breaking Bad themed webinar to show how webinars can be the gateway drug to a video marketing strategy. Interestingly enough, when I polled attendees and asked how many had a video marketing strategy, a whopping 70% said that they did not.
  • ANNUITAS GROUP  |  THURSDAY, MARCH 20, 2014
    [Content, Inbound Marketing] Notes from the Marketing Operations Executive Summit 2014
    'Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. RT @RHsays   What does sales need from marketing? Why the marketing tech explosion?
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Content, Inbound Marketing] The 2014 Digital Marketing Ecosystem
    For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Every company needs a Marketing Technologist. Marketing Automation is a significant sales booster.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Content, Inbound Marketing] The Data You Need to Make a Compelling Case for Inbound Marketing
    'Whether you’re trying to convince your company that adopting inbound marketing is beneficial for business, or you’re hoping to get budget so you can start using a new inbound marketing platform , getting executive buy-in can be a challenge. Is Inbound Really Worth the Effort? Inbound Marketing
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Content, Inbound Marketing] How Marketers Can Get More Respect and Love
    'Though I''ve never had the word "marketing" in my job title and it hasn''t been part of my official role at HubSpot, I think of myself as part marketer and part developer. My current passion project (as part of HubSpot Labs) is inbound.org, which helps marketers connect to great resources and each other. Inbound Marketing
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 19, 2014
    [Content, Inbound Marketing] The CEO vs. Content Marketing: Balancing the Conflict
    'There is an inescapable conflict in every company--the CEO''s needs vs. content marketing best practices. Because, while the two sides are at odds, there are ways to overcome the confusion and practice ''good'' content marketing while still avoiding the wrath of the chief executive. Content Marketing Best Practices.
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Content, Inbound Marketing] From Vague to Valuable: Putting Buyer Personas to Work
    In a noble effort to get to know the customer better, many marketers have turned to creating buyer personas -- archetypes that represent the customers they most commonly encounter. In fact, personas can help you overcome some of the tougher challenges that you might face as a marketer. Personas to Map Your Content Strategy.
  • THE POINT  |  TUESDAY, MARCH 18, 2014
    [Content, Inbound Marketing] In Defense of Unsolicited Email
    'Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Stop buying lists. In fact, I’d recommend it.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 18, 2014
    [Content, Inbound Marketing] How to Create Successful Industrial Marketing Content for TOFU
    'In case you aren’t familiar with the content marketing acronym TOFU, let me define it for you. TOFU stands for top of the funnel and relates to content that attracts [.]. This is only a content summary. Visit my website for more content on industrial marketing.].
  • WRITTENT  |  TUESDAY, MARCH 18, 2014
    [Content, Inbound Marketing] 25 Killer Resources to Learn Storytelling
    It’s without a doubt, the one kind of content marketing that’s never going out of style. Brand Storytelling Lessons from the Content 2020 Project. Coca Cola’s latest YouTube venture, the Content 2020 project has gotten a lot of attention. Ever feel jealous of companies with perfectly-curated visual content?
  • BLOG MY CALLS  |  TUESDAY, MARCH 18, 2014
    [Content, Inbound Marketing] How to Get More People to Read Your Blog
    won''t dwell on it here except to say that people should want to read your content. Fears, Risks, and How-To - Content marketing expert Jeff Molander says that the best blog posts focus on the fears and risks of the audience. Content marketing demands the production of large amounts of content. But we are.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Content, Inbound Marketing] Career-Changing Advice Your Boss Wishes You Knew
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. As the owner of a marketing agency, I have a pretty good pulse on what your boss’ day looks like, their goals, and their challenges. Inbound Marketing But I do know how bosses think.
  • BLOG MY CALLS  |  MONDAY, MARCH 17, 2014
    [Content, Inbound Marketing] Definitions of Important Call Tracking Terms
    way for marketers to track which ads, campaigns, and keywords are generating phone calls. Call tracking is accomplished by marrying a phone number to a specific marketing channel or tactic. This can be done for online or offline marketing tactics. Different call tracking numbers are used on different marketing material.
  • AVITAGE  |  MONDAY, MARCH 17, 2014
    [Content, Inbound Marketing] Content Is A Strategic Imperative for B2B Selling Organizations
    'Most business enterprises engaged in B2B selling have adopted content marketing as “the only marketing there is.” ” (Seth Godin) It is reported to be the top B2B marketing priority for 2014. This is why we say: Content is a strategic imperative. Content marketing has evolved as new tactics.
  • SYNECORE  |  MONDAY, MARCH 17, 2014
    [Content, Inbound Marketing] Lead Generation Takes A Lot More Than Luck!
    Many companies devalue the importance of marketing in lieu of having a larger sales team, but that is a poorly thought out approach, as marketing is responsible for generating suitable leads. You need skilled marketers in place to capture the attention of your target audience and make them knowledgeable about your brand. Wrong.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 17, 2014
    [Content, Inbound Marketing] Marketing 101: How to get started in lead generation
    'Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? emailed a little more with Philip after this note, and he explained that his background is not in sales, marketing or business development, but rather materials engineering. Content Marketing 101: 8 steps to B2B success.
  • HUBSPOT  |  SUNDAY, MARCH 16, 2014
    [Content, Inbound Marketing] Marketer Hits the Sales Floor, VP of Sales Runs Social Media & More in HubSpot Content This Week
    'At HubSpot, we spend a lot of time and energy focusing on sales and marketing alignment. Sales relies on Marketing to deliver high quality leads and Marketing expects Sales to follow up with and capitalize on the leads that they give them. This week in HubSpot content, a lot of emphasis was placed on sales.
  • SYNECORE  |  SATURDAY, MARCH 15, 2014
    [Content, Inbound Marketing] Beer Brewing and Inbound Marketing: The Surprising Similarities
    Through online research and a patient, beer-brewing brother I have recently been learning the ins and outs of beer brewing and oddly enough, they were pretty darn similar to what I do every day in my inbound marketing campaigns. The same can be said for creating a good marketing campaign. The same principle applies to marketing.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [Content, Inbound Marketing] The Death of Salesmen, Really
    I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009. They need good information (content) from your business, not a sales pitch. Marketing Soapbox Nooooooo! Is sales dead?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Content, Inbound Marketing] CMOs Win When High-Value Customers Are Treated Personally Online
    'Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Content, Inbound Marketing] 5 Trends in Short-Form Video to Reinvigorate Your Content Strategy
    'Videos were still called moving pictures when marketers started taking advantage of them. With consumers’ online video engagement higher, patience shorter, and free time smaller than ever, short-form video is an extremely important part of marketing strategy. Are you using video in your social or content strategy?
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Content, Inbound Marketing] 9 Unforgettable SXSW Moments: How to Talk About It Like You Were There
    The conference’s Interactive ( SXSWi) track wrapped up yesterday, leaving marketers, entrepreneurs, and techies wide-eyed after four days of innovative talks, ideas, and introducing new technologies. ” Nonprofits Got a Marketing Facelift. Inbound Marketing wait time from ordering a car to getting picked up.
  • B2B MARKETING MENTOR  |  WEDNESDAY, MARCH 12, 2014
    [Content, Inbound Marketing] Hire the Right Freelance Writers for Content Marketing
    'As the content marketing trend continues to grow , an increasing number of companies are finding themselves in need of quality writers. However, not every business can afford (or has the need) to run an in-house content marketing department. Shivani Sharma, CEO of social media marketing agency Firefly Creative Inc.,
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Content, Inbound Marketing] Existing Content Faith-Based Organizations Can (and Should) Repurpose
    They see congregations start to think about re-purposing existing stories and content to engage on a new level with old and new audiences. The four suggestions below can be used by any type of religious congregation or organization and, in Aimee''s experience, have been very effective methods when producing engaging content. Podcasts?
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Content, Inbound Marketing] What Sales Wants From Marketing (Besides More Leads)
    started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. When I’m on the phone with marketers, I always ask the question, “Why does your sales team value you?” Marketing''s got your back. Your Expertise.
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Content, Inbound Marketing] The 5 Immutable Rules of Call Tracking
    This allows LogMyCalls to determine which marketing campaigns, ads, and keywords generate the phone call. There are two reasons: First, because it allows you to track calls produce via online marketing sources, and second, because it ensures that your SEO is safe. Analyze call content. by McKay Allen, Inbound Marketing Manager
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Content, Inbound Marketing] How to Manage Your Marketing Budget [Free Templates]
    Our latest free resource, 8 Budget Templates to Manage Your Marketing Spend , has got you covered. Aligning Your Budget With Your Marketing Goals. To keep better track of your paid advertising efforts, download the Paid Advertising Budget Template (included in the 8 Budget Templates to Manage Your Marketing Spend ). Good news!
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Content, Inbound Marketing] 4 Shameful Marketing Mistakes We've All Made
    These are shameful mistakes that all marketers have made at one time or another. 1) Writing ''Salesy'' Content. Even though the number 1 rule of content marketing is NOT to write ''salesy'' content, we''ve all done it. Every marketer has done this. 3) Not Connecting Marketing Tactics to Revenue.
  • BLOG MY CALLS  |  MONDAY, MARCH 10, 2014
    [Content, Inbound Marketing] 8 Things To Do If Your Organic Traffic Drops Suddenly
    Don''t start ripping content off of your site, sacrificing goats to a graven image of Matt Cutts, or firing everyone in your marketing department. After 2 or 3 years of content work, visitor increases, and legit backlinks, a pagerank will increase to a 3 or maybe even a 4. 4) Evaluate specific pieces of content.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Content, Inbound Marketing] 8 Things I Wish I Knew Before I Started Blogging
    According to our Marketing Benchmarks From 7,000 Businesses report, the average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles. In other words, the more content you create, the better your blogging results -- and building up to that amount of content takes time.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, MARCH 9, 2014
    [Content, Inbound Marketing] Purpose Driven Industrial Blogging
    This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Inbound Marketing industrial lead generation Industrial Marketing Please click on the headline to read the full article.
  • HUBSPOT  |  SUNDAY, MARCH 9, 2014
    [Content, Inbound Marketing] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
    'While many small businesses have been excited to convert their marketing strategies to the inbound methodology , larger corporations and enterprises haven''t been as quick to the draw. Oracle Adopts an Inbound Approach With New Focus on Social Sales. The Case for Enterprise Sales and Marketing Alignment [SlideShare].
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Content, Inbound Marketing] How to Create a Business Card That's Actually Useful
    'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Content marketers out there will understand this one: Have you experienced a time when someone wants to say 1,000 words worth of content in 100 words worth of space? Inbound Marketing
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 7, 2014
    [Content, Inbound Marketing] Is Marketing Staffing Going the Way of IT?
    With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore. believe that marketing staffing is becoming more like IT (Information Technology) staffing.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Content, Inbound Marketing] Marketing Mad Libs: Expert Edition [SlideShare]
    'As a group, we marketers can be a bit. Particularly when we add in experts and analysts who talk about marketing for a living. Hence, the birth of Marketing Mad Libs: Expert Edition, in which we gave some of our favorite analysts, authors, and all-around awesome marketers the task of finishing a sentence with a prediction or insight.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Content, Inbound Marketing] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    'While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level. CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.”
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Content, Inbound Marketing] Getty's New Free Stock Photos Come With a Price
    This means that if you''re doing inbound marketing of any sort for your company, it may make sense for you to leave these images alone or purchase a full license. content creation 'It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Find an image you like, then click on it.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Content, Inbound Marketing] A Sampling of the Sexiest Business Blogs on the Internet
    No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. With that in mind, let''s take a look at some blogs that are doing a great job at creating beautiful designs that help showcase their fantastic content. 1) IMPACT Branding & Design. 2) Yoh. 6) Zendesk.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Content, Inbound Marketing] CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
    At Gartner, Jake analyzes digital marketing strategy, trends, and best practices for Gartner''s Marketing Leader practice. MV: Jake, you deal with a lot of marketing leaders and CMOs. That’s why the digital marketing transformation is a wholly collaborative effort. Inbound Marketing JS: Oh, so many!
  • BLOG MY CALLS  |  TUESDAY, MARCH 4, 2014
    [Content, Inbound Marketing] Deep Content vs. Shallow Content: Which Does Google Prefer?
    What type of content does Google prefer? What type of content will grease the wheels of the Almighty Search Engine and generate ranking? Google has said publicly that they want in-depth content. And the momentum for longer, more in-depth content has been building. Is This a Content Marketing Contradiction?
  • BLOG MY CALLS  |  MONDAY, MARCH 3, 2014
    [Content, Inbound Marketing] The 8 Biggest Marketing Mistakes You're Making
    The biggest marketing mistake you can make is failing to measure the effectiveness of your marketing. Failing to measure every element of your marketing--everything--will lead to a failure to execute your marketing strategy. This is something that marketers struggle with. 6) Not Producing Enough Content.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Content, Inbound Marketing] The Collaborative Economy Is Coming for Your Business. Are You Ready?
    'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. And cars are just one market among many that could be hit. Inbound Marketing They are young, urban, affluent, and their numbers are growing. Canada, and the U.K. ” Others agree.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Content, Inbound Marketing] 7 Reasons Most Enterprise Websites Fall Short
    For many enterprise companies, tens to hundreds to millions of dollars are poured into their website each year, on everything from design, content, media, SEO, promotion, and advertising, to hosting, infrastructure, and more. As an enterprise marketer and everyday consumer, I’ve seen my fair share of corporate websites.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Content, Inbound Marketing] Why Marketing Automation Fails: 3 Common Reasons
    'Human-to-human connections are the heart and soul of marketing. You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. That’s why marketing automation is such an important topic in 2014. But marketing automation has a bad rap.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Inbound Marketing] How Your Private School Can Get More Applicants With Inbound Marketing
    ” Your potential applicants and their families are also doing much more of their research before they even reach out to your school, pushing inquiries down to the bottom of your marketing funnel. Inbound Marketing and Your School. He came across the inbound marketing book , and had his marketing "ah-ha" moment.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Inbound Marketing] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    'This post originally appeared on Insiders , a section of Inbound Hub. For more content like this, subscribe to Insiders. Point being, there''s no avoiding new technology these days, especially from a marketing standpoint. to more advanced queries like "How can I prove the ROI of inbound marketing to my boss?".
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Inbound Marketing] How to Write a Standout Resume and Land Your Next Marketing Job
    Despite knowing how to sell products and services, a lot of marketers have a hard time selling themselves. It can be hard to turn the spotlight inward, but it''s one of those skills marketers must know if they want to grow their career. If you''re one of those marketers, don''t worry. It’s Just Like Marketing.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Inbound Marketing] The Friday Marketing RANT: 'We Market for Our Clients Really Well.But Not For Ourselves."
    'This blog post is part of the new B log.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Recently we were scheduled to do a joint marketing campaign with a large agency. They specialize in email marketing. by McKay Allen, Inbound Marketing Manager
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Content, Inbound Marketing] Is Marketing Passé? You Be the Judge
    To quote from the article: “Marketing is passé. Viral is the new marketing, and great products increasingly sell themselves. WhatsApp built its massive audience with no traditional advertising or marketing. But here is the point: even with all these factors working in their favor, the marketing was also superb.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Content, Inbound Marketing] HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey
    'Last month, David Raab, an expert in the marketing automation field, estimated that the industry will grow roughly 50% in the upcoming year alone. That’s exciting news for providers like us, but it also creates a significant challenge for potential buyers, many who are first-time buyers of large marketing systems.
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Content, Inbound Marketing] The Dos and Don'ts of Content Marketing
    'Do.create a call-to-action associated with every piece of content. Do.measure the effectiveness of content marketing. Do.create goals and benchmarks for your content marketing. These goals and benchmarks must be established and codified long before any concrete content strategy begins. Far too salesy.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Inbound Marketing] 3 High-Impact Marketing Channels You’re Probably Overlooking
    ” Time and time again, marketers have rejected this statement as brand-building’s biggest fallacy. Marketing requires a nimble combination of left-brained and right-brained skillsets -- a delicate balance of quantitative and creative chops. Not to mention, the competition in already-flooded marketing environments is fierce.
  • WRITTENT  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Inbound Marketing] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    Your headline is the single most important aspect of your content! Your page title, or H1 tag, carries more weight for search engines than any other page content when it comes to search engines determining the intent of your page and ranking it accordingly. Blogging Content Creation And guess what? Sophistication level.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Inbound Marketing] SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
    'SEO can sometimes feel like it stands for "Something Extremely Obscure," especially for busy marketers who just don''t have the time to sit down and figure it all out. The methodology I''m outlining is one to keep with you as you add new site content in the future -- but is also good for a one-time SEO overhaul. Headings and Content.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Content, Inbound Marketing] 7 Dead-Simple A/B Tests You Should Run on Your Homepage
    You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. 4) Test Your Content Offers. If your company runs an inbound marketing playbook , you may highlight the most popular content offers on your homepage. Right?
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Content, Inbound Marketing] Inbound Marketing vs. Content Marketing – What’s the Difference?
    'Are there any major differentiators when it comes to inbound vs content marketing, and what are they? You’ve just unwittingly stepped into one of the fiercest marketing debates today. Both inbound and content marketing rose to prominence for the same reason, which was a rapidly shifting landscape of consumer behaviors.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Content, Inbound Marketing] Can a Career in B2B Marketing Be Fulfilling? [SlideShare]
    'Our buddy Doug Kessler is at it again -- this time with yet another fantastic SlideShare presentation that should be required viewing for anyone who calls themselves a B2B marketer. First, he had us mesmerized by his commentary on crappy content. Then it was his secret ingredient to great content. Share it in the comments!
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Content, Inbound Marketing] Digital Marketing Glossary, Part 2
    In a recent post on Content Marketing Institute ’s blog, Eric Wittlake commented that “When many B2B marketers say demand generation, they mean lead generation — which is to say they will measure success based on the number and value of the leads their efforts bring in. Thus endeth Part 2 of the Digital Marketing Glossary.
  • WRITTENT  |  FRIDAY, FEBRUARY 21, 2014
    [Content, Inbound Marketing] Your Content Strategy Sucks. Here’s How to Fix It.
    'Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates ? You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it. How is the content presented visually? Feed.ly.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 21, 2014
    [Content, Inbound Marketing] The Friday Marketing RANT: Marketers, Get Your Crap Together
    'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing RANT. We rant about something marketing related every Friday morning. Marketers, get your CRAP together. To create these webinars , we partner with companies from all segments of the marketing world. Until this week. No response.
  • BLOG MY CALLS  |  THURSDAY, FEBRUARY 20, 2014
    [Content, Inbound Marketing] 7 Marketing Lessons From The Walking Dead
    also love marketing. Recently, I''ve been learning things about marketing from The Walking Dead. Marketers should be prepared as well. Such is the case with your marketing. This one doesn''t have anything to do with marketing, but they should have killed the Governor sooner, right? 'I love T he Walking Dead.
  • SYNECORE  |  THURSDAY, FEBRUARY 20, 2014
    [Content, Inbound Marketing] Six Tips to Creating the Perfect CTA
    Despite that minor speedbump in the race that is content marketing, there are still ways to find success for your CTA, which will gain your company more leads and nurture the ones that you have with your great content. When writing the content for your CTA, get specific about exactly what you are offering. 3) Use Content.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 19, 2014
    [Content, Inbound Marketing] Clarity Trumps All In Content Marketing
    'In this world of misunderstandings, misconceptions, and misuse of words, nothing can compare to total and complete clarity in marketing content. No surprise that that same lesson is very prevalent, maybe even more so, in the world of inbound marketing. Clarity literally trumps all. Be Clear. Takeaway. Clarity trumps all!
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Content, Inbound Marketing] Why Aren't SEOs Very Good at Content?
    'I spoke recently to the CEO of a large content marketing firm. When I asked why SEOs are hiring a content marketing firm the CEO said something that startled me, "SEOs just aren''t very good at content.almost all of them, in fact.". Some SEOs simply don''t know how to produce content. They aren''t good at it.
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