• REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Content, Inbound Marketing] A Practical Guide to Building a Killer Content Strategy
    No matter what each business day or week brings, there's one thing on every inbound marketer's to-do list: creating new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Content, Inbound Marketing] Start engaging from the first click in the Customer Journey
    Table of Contents Executive Overview. 2 A Long and Winding Online/Offline Road. It now also includes online/inbound channels across. multiple devices — Website, Social Media, Content Marketing, Search, Mobile. Marketers must not only learn to understand the journey, but also find ways to help direct it, optimize it and.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Content, Inbound Marketing] Complement Your Content Strategy with Account-Based Marketing
    Content remains one of the strongest pillars for a successful  B2B marketing strategy today. Even though it takes time and resources to excel with inbound content, it shouldn’t be the only thing holding up your strategy. How ABM Works—And Why It’s Such a Potent Partner for Content. Outbound vs. Inbound.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Content, Inbound Marketing] Strategies to Drive Member Engagement
    They’re regularly reading your content. Engagement has so many interesting dimensions and can be eye-opening to a marketer who is looking to make the most out of a limited marketing judgement. Check out our ebook, A Crash Course on Inbound Marketing for Nonprofits >> Create Exclusive Groups on Social Media.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Content, Inbound Marketing] Five Steps to Thriving in the Age of the Customer – Part 5
    Last October, I attended CEB's Sales & Marketing Summit in Las Vegas (which, I highly recommend BTW). After Empowered customer make customer obsession  essential  in today's market. Customer obsession  requires  a reliance on marketing. Marketing-led companies  consistently   outperform  peers on key metrics that matter.   .
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Content, Inbound Marketing] 6 Different Ways to Organize Your Marketing Stack
    When it comes to organizing your  marketing technology stack , there’s no “one size fits all” approach. But if you’re still in the early stages of planning and implementing a marketing stack, sometimes it’s nice to see how others are doing it. Think about your choice, and how it could shap your marketing tech stack. Mostly, no.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Content, Inbound Marketing] What is Outside-In Marketing?
    As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. It is about a content strategy that’s kind of the opposite of how SEO was practiced at the time. For a relatively short book, it contains a lot of content.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Content, Inbound Marketing] What To Do If Your Website Traffic Is Down
    Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website.
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [Content, Inbound Marketing] Growing Demand for Account-Based Marketing
    B2B marketers are notorious for their hesitance to adopt digital marketing tactics. While their counterparts in B2C marketing have recognized the substantial benefits of real-time communication and individual targeting that accompany digital, B2B organizations seem to struggle with identifying the benefits digital poses for them.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Content, Inbound Marketing] 8 Reasons Super Specialized Companies Should Embrace Inbound
    “People don’t shop for our products online.”. I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Inbound Marketin
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Content, Inbound Marketing] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    But have you really adapted your marketing plan to match the way today's customers shop and buy? What's a marketer to do to make sure your buyers find you early and often? Whether you're a newbie or experienced with market research, this guide will give you a blueprint for conducting a thorough buyer's journey study. Closing.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Content, Inbound Marketing] How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
    Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. The importance of strategic content organization to build an engagement path. Intrigued?
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2016
    [Content, Inbound Marketing] What “Industry Presence” is — and Why It Matters to Online Visibility
    The web presence optimization (WPO)  framework  includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. These activities will deliver the highest value when coordinated with social, PR, SEO and paid marketing tactics. Academic sites (.edu
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Content, Inbound Marketing] 6 Different Ways to Organize Your Marketing Stack
    When it comes to organizing your marketing technology stack , there’s no “one size fits all” approach. But if you’re still in the early stages of planning and implementing a marketing stack, sometimes it’s nice to see how others are doing it. Is interactive content included in your tech stack?
  • JUNTA 42  |  SATURDAY, APRIL 23, 2016
    [Content, Inbound Marketing] This Week in Content Marketing: Is Content Marketing Actually a Thing?
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss a contrarian article that claims content marketing is a meaningless buzzword. This week’s This Old Marketing example: Ripley’s Believe It or Not. Robert and I agree.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Content, Inbound Marketing] 7 Tips for Making Your Transactional Emails More Personal
    As marketers, the gospel of "value" is drilled into our heads before we write our first blog post. Providing value to site visitors, prospects, and customers is the cornerstone of inbound marketing, but it's easy to forget about transactional emails. Most marketing emails are either promotional or transactional.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Content, Inbound Marketing] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Since then, the marketing mix has changed radically and grown in complexity.
  • KEO MARKETING  |  TUESDAY, APRIL 19, 2016
    [Content, Inbound Marketing] KEO Marketing’s Sheila Kloefkorn Appointed Facilitator of Arizona Technology Council’s 2016 Marketer’s Network
    Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges  . Kloefkorn will leverage her extensive business background to help create a successful forum in which marketing executives receive trusted advice from their peers. Pragmatic Marketing. About KEO Marketing. Heard Museum.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Content, Inbound Marketing] How to Get More Out of Your Google Adwords Campaigns [Infographic]
    As an inbound marketer with only so much budget to spend on pay-per-click advertising, you want to get the most bang for your buck. That's why many marketers are choosing to spend a portion of that budget on Google AdWords. How can Google AdWords improve your marketing ROI? PPC Advertising Daily IGSS
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Content, Inbound Marketing] How to Sell Your Ideas
    To read more content like this, subscribe to Agency Post. With data from either previous tests you ran on the client’s behalf, another brand’s successful marketing experiment, or your previous clients’ results, you can easily prove the value and the potential ROI from the investment in the idea. There are too many late nights to count.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Content, Inbound Marketing] How to Use Twitter Retargeting Ads to Generate More Customers
    Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. Rather than asking people to fill out a form, we decided to try showing product-related and bottom funnel content to see if we could influence leads down the funnel to become opportunities and eventually, customers.
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Content, Inbound Marketing] ‘Congratulations! You’ve Been Fired,’ and 5 Other Stories You Should Read
    Increasingly, that “stuff” is content… You’re watching it, reading it, scanning it, sharing it, and so on. Selected by Jess Black, customer marketing manager. Selected by Erin Nelson, marketing editor. Selected by Sam Slaughter, vp of content. Selected by Dillon Baker, associate editor.
  • B2B MARKETING INSIDER  |  FRIDAY, APRIL 15, 2016
    [Content, Inbound Marketing] Why Salmon + Broccoli = The Secret Sauce To Growth
    If you are like me, you know you should be producing great content. The post Why Salmon + Broccoli = The Secret Sauce To Growth appeared first on Marketing Insider Group. Marketing Strategy Content Marketing content strategy Inbound MarketingHave you ever felt stuck?
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Content, Inbound Marketing] 4 Ways to Use Student Advocacy to Increase Applications for Your School
    Content marketing presents two great challenges: Feeding the content beast and successfully using it to develop a trusting relationship with your prospects. Your students can help your inbound strategy meet both challenges. Why not ask them to write content for different marketing campaigns? Don't have any?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 14, 2016
    [Content, Inbound Marketing] How Your Startup Can Overcome Content Marketing Challenges
    Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Content, Inbound Marketing] How to Turn Anyone Into a Blogger
    As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. When it comes to small businesses, who may have only a business owner trying to maintain all inbound efforts, blogging regularly becomes all but impossible.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Content, Inbound Marketing] Why Inbound Marketing Should Take a Back Seat to Current Customers
    Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000.
  • KEO MARKETING  |  TUESDAY, APRIL 12, 2016
    [Content, Inbound Marketing] The Three Pillars of Lead Generation
    KEO Marketing is a leader in effective, results driven inbound marketing campaigns. To name one: accurately describing the buyer persona and then creating content that delivers a relevant message to that target audience. When the content is what the prospect is looking for, you get happy buyers which means higher ROI.
  • ANNUITAS  |  TUESDAY, APRIL 12, 2016
    [Content, Inbound Marketing] Four Problems with Account-Based Marketing
    Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Here are the four most commonly cited criticisms I have heard about Account-Based Marketing, and my take on how these are tactical issues rather than strategic ones. Account-Based Marketing Only Supports Outbound. And that is where the trouble lies.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Content, Inbound Marketing] The buzz around account-based marketing at MarTech
    The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.
  • VIDYARD  |  MONDAY, APRIL 11, 2016
    [Content, Inbound Marketing] A Marketer’s Guide to Advertising on Facebook and Instagram with Video
    When advertising to today’s audiences, the first step is to analyze how viewers are digesting content. Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. Content Tone. The viewers, in general, respond best to light, humorous content.
  • KEO MARKETING  |  FRIDAY, APRIL 8, 2016
    [Content, Inbound Marketing] Three Keys to Selecting an Inbound Marketing Agency
    As business competition becomes fiercer, many businesses turn to an inbound marketing agency to help them drive more clients to their websites. Because a good inbound marketing strategy helps businesses rise to the top of the search engines. Not all inbound marketing agencies are the same, however.
  • IKO-SYSTEMS  |  THURSDAY, APRIL 7, 2016
    [Content, Inbound Marketing] Do You Take Part in the 7 ‘Worst Practices’ in Cold Email?
    Exclusive Bonus Content: Download Here 6 Warning Signs You Need Better Leads. Exclusive Bonus Content: Download Here 6 Warning Signs You Need Better Leads. #6 Don’t Use Presumptive Sales Techniques. Exclusive Bonus Content: Download Here 6 Warning Signs You Need Better Leads. There’s a genuine sense of opportunity in the air.
  • KEO MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Content, Inbound Marketing] How to Optimize your B2B Marketing in Phoenix
    A good strategy for small to medium-sized businesses is to optimize their business to business (B2B) marketing to drive in as many prospects from their city as possible. All cities have their own unique characteristics, so for this example we will focus on optimizing B2B marketing in Phoenix Arizona.  Inbound Marketing.
  • KAPOST  |  WEDNESDAY, APRIL 6, 2016
    [Content, Inbound Marketing] The Cost of Customer Acquisition vs. Customer Retention
    Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Inbound marketing (blog content, SEO, social media). Event marketing. And the list goes on.
  • 6SENSE  |  TUESDAY, APRIL 5, 2016
    [Content, Inbound Marketing] 3 Reasons Marketers Can’t Afford to Ignore Data
    The key to success in modern marketing and sales is having insight into your customers’ behavior first AND acting on it fast. To accomplish this goal, B2B marketing and sales professionals must adapt to the new way B2B buyers make purchasing decisions. The reality is that this approach isn’t working. The Rise of Intent Data. Latest
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Content, Inbound Marketing] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    No matter how unique your niche is, it's likely that people are searching for the content you'll create. The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. Step 3: Solving for Leads With Gated Content. The result?
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Content, Inbound Marketing] 10 Things Every B2B Tech Marketer Needs to Know
    For B2B tech marketers, it's crucial to understand the real value of the technology you're promoting - whether it’s a simple consumer product or a complicated enterprise service. The real trick of technology marketing is learning a subject (one which may be completely foreign to you) quickly and efficiently. Curate Content.
  • WEBBIQUITY  |  MONDAY, APRIL 4, 2016
    [Content, Inbound Marketing] You’ve Discovered SEO Keywords, But What’s Next?
    Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. sophisticated keyword strategy can help every step of your marketing funnel. Most people track their keywords to inform their content strategy and website design. Group Your Keywords.
  • KEO MARKETING  |  THURSDAY, MARCH 31, 2016
    [Content, Inbound Marketing] Why B2B Marketers Should Include Podcasting for Lead Generation
    Successful B2B marketing businesses employ a balance of programs in their marketing strategy. Combine high quality and relevant content with the right strategy, and businesses can use B2B podcasts for effective lead generation. Build a realistic vision for a podcast and the ways it can enhance an existing B2B marketing strategy.
  • CAPTORA  |  THURSDAY, MARCH 31, 2016
    [Content, Inbound Marketing] Digital, Multi-channel, Marketing and Considerations From Google’s New Search Page Layout
    During this month of college basketball madness, does Google’s new Search Engine Results Page (SERP) layout have you second-guessing your marketing bets too? If you want to win, the game is about content. Content that answers the call. If you make content that sticks, you’ll see lower bounce rates.
  • KEO MARKETING  |  TUESDAY, MARCH 29, 2016
    [Content, Inbound Marketing] Amplify Your SEO Strategy with These 5 Steps
    Content strategy – Amplifying your SEO strategy through content requires more thought than just keyword optimization. The first step is getting someone to click on your content, but even more important is getting them to read and/or interact with it. Once you have great social content developed, promote it.
  • HUBSPOT  |  TUESDAY, MARCH 29, 2016
    [Content, Inbound Marketing] Sneak Preview: SEO Do's and Don'ts for Schools [EBOOK]
    While websites have long been an important part of the marketing and recruitment efforts of any school, they’re now the most important part. Once you’ve snagged their attention, you can continue your inbound marketing strategy. The search for higher education has changed in the past decade. Your SEO should focus on that.
  • SALESPREDICT  |  MONDAY, MARCH 28, 2016
    [Content, Inbound Marketing] The Three Pillars of Predictive Marketing
    Predictive marketing is all about data. This puts more science—and less iterative guesswork—into marketing methods, making predictive marketing increasingly attractive to B2B marketers. According to a recent survey, more than two-thirds of the senior B2B marketing professionals in the U.S.
  • SALES ENGINE  |  THURSDAY, MARCH 24, 2016
    [Content, Inbound Marketing] B2B Sales Cannot Live on Inbound Alone
    Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs. Relying solely on inbound marketing is a bad idea.
  • ANNUITAS  |  THURSDAY, MARCH 24, 2016
    [Content, Inbound Marketing] Shiny Objects, Demand Generation and ABM
    With #FlipMyFunnel , the San Francisco event only a few weeks behind us, it seems as if Account-Based Marketing (ABM) is now the “shiny new object” that has captivated the attention of B2B marketers. The Chief Marketing Technologist? This Does Not Mean the Death of Inbound Marketing.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Content, Inbound Marketing] Find Your Most Engaged Members and Donors with Inbound Marketing
    When it comes to reaching and engaging target audiences, distribution is only part of your marketing equation. And one of the central tenets of conversion optimization is that you need to plan before you launch a marketing experiment , which you will iterate upon before deploying a new initiative in full. Log in. Click through records.
  • SNAPAPP  |  WEDNESDAY, MARCH 23, 2016
    [Content, Inbound Marketing] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    Marketers build trust when they send resonant copy that offers solutions to real problems — something no number of enticing subject lines can achieve. Here’s how to do that and more with resonant email marketing: We’ll go through 5 different steps to understanding what makes strong email copy so your readers feel a genuine connection. 1.
  • KEO MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Content, Inbound Marketing] Have You Tried Growth Hacking? Trust Us, You Want to Read This
    You likely know that the world of digital marketing has changed drastically. The explosion of mobile adoption has required B2B marketers to rethink their strategies and cut out old techniques that are no longer relevant. Growth hacking simply means finding low-cost alternatives to marketing your brand. Marketing Strategy
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Content, Inbound Marketing] Power to the Publishers: Content Is Going Full Throttle
    But you can break through the clutter by providing valuable content that effectively attracts, reaches, and engages your audience—educating them rather than advertising to them. And who is better positioned to take advantage of these innovations than content marketers—the marketers who publish content in all forms?
  • SALESFUSION  |  WEDNESDAY, MARCH 23, 2016
    [Content, Inbound Marketing] Best Practices for Website Conversions
    Your corporate website serves a lot of purposes, but in an inbound marketing world, one of the most important jobs it has is to convert visitors with a proper B2B content marketing strategy. How you display that content and interact with visitors on your site also plays a critical role in driving conversions.
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2016
    [Content, Inbound Marketing] How Publishers Can Use Digital to Push Print Sales
    And as the American Marketing Association points out , even circulation-based magazines are still popular: rather than reaching a broad scale audience, however, it’s the most engaged buyers who are continuing to read them. In building an audience, publishers have access to a wealth of insight into their readers’ content consumption patterns.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Content, Inbound Marketing] The Ultimate Collection of Free Content Marketing Templates
    My content role has evolved eons beyond what I could ever have imagined. These days, content means so much more than just writing. And for those of you who understand that content marketing is a critical component of inbound success, content will need to mean more than just writing for you, too. Enjoy!
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Content, Inbound Marketing] 4 Reasons Trade Schools are Poised to Win with Inbound
    And inbound marketing is the perfect diving board. Here are four reasons why vocational schools are primed to succeed with inbound marketing. Draw them in with content. Your school already has a store of content to start you off: program descriptions, alumni success stories, professor biographies, course syllabi.
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Content, Inbound Marketing] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    Marketers build trust when they send resonant copy that offers solutions to real problems — something no number of enticing subject lines can achieve. If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. What do you do next?
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Content, Inbound Marketing] 13 Valuable Skills You Can Teach Yourself for Free
    Actually, we've created a whole bunch of educational content about Excel here at HubSpot. They have a ton of content about investing along with other personal finance topics like budgeting, saving, loans and mortgages, and so on. 10) How to implement inbound marketing. Ever wanted to become a master at Excel? Every day.
  • HINGE MARKETING  |  THURSDAY, MARCH 17, 2016
    [Content, Inbound Marketing] The Symbiosis of Business Development and Marketing
    In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. That is because business development and marketing need each other. In a successful firm, your BD team works with your marketing team. Marketing. You get the idea. Strategy
  • OPENTOPIC  |  WEDNESDAY, MARCH 16, 2016
    [Content, Inbound Marketing] Tips to Measure Digital Marketing ROI
    Opentopic blog >> opentopic.com Digital marketing is designed to attract visitors to your B2B website through customer-centric content that’s SEO optimized. This inbound marketing approach not only helps prospects find you, it also gives you the opportunity to measure the effectiveness of your efforts.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 16, 2016
    [Content, Inbound Marketing] Are You Part of the Predictive Lead Gen Generation?
    Exclusive Bonus Content: Download Here our 5 very Effective Email Templates for Cold Sales Emails. All modern methods necessitate an extensive quantity of research for targeted leads, as well as CRM and marketing automation software to manage and track prospects and clients. What if: cold calling no longer existed?  . Making a Change.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Content, Inbound Marketing] 3 Technology Trends Powering Account-Based Marketing
    Author: Amar Doshi There’s a lot of talk around account-based marketing (ABM) in the B2B marketing realm and for good reason. But the the ability to access and make sense of new data sources and automate key marketing activities has made ABM a strategy that is implementable across the full spectrum of a company’s target market.
  • OPENTOPIC  |  TUESDAY, MARCH 15, 2016
    [Content, Inbound Marketing] Tips to Measure Digital Marketing ROI
    Opentopic blog >> schubertb2b.com Digital marketing is designed to attract visitors to your B2B website through customer-centric content that’s SEO optimized. This inbound marketing approach not only helps prospects find you, it also gives you the opportunity to measure the effectiveness of your efforts.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Content, Inbound Marketing] 7 Amazingly Effective Lead Nurturing Tactics
    As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
  • THE POINT  |  TUESDAY, MARCH 15, 2016
    [Content, Inbound Marketing] ABM & the Marketing Hype Cycle
    The none-too-subtle implication, of course, was that Account-Based Marketing (ABM) isn’t new, and that B2B marketers have been developing, and executing, Account-Based Marketing strategies and programs for some time, if only in different forms and under a different name (e.g. Here’s how the marketing hype cycle works: 1.
  • KEO MARKETING  |  TUESDAY, MARCH 15, 2016
    [Content, Inbound Marketing] Content Firm Buys B2B Marketing Data Startup
    A service that specializes in providing content to a wide range of business clients now has a new resource to offer content-related data and insights to those clients, particularly those in the business-to-business sector. Contact KEO Marketing today. Content MarketingThe acquisition seems to make sense.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Content, Inbound Marketing] 16 Enigmatic Business Blogging and Other Marketing Stats
    As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Other Marketing Stats and Facts.
  • HUBSPOT  |  MONDAY, MARCH 14, 2016
    [Content, Inbound Marketing] From Stranger to Student: Content Planning for Your School
    This has opened up a huge opportunity for schools to leverage an inbound marketing approach for gaining new students into their programs. Regardless of your budget, inbound enables any school, big or small, to own their search engine ranking without paying the big bucks to maintain it through paid advertising. The Content.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Inbound Marketing] Meta Descriptions: The What, Why and How
    The more content I create and the further I dig into inbound marketing methodologies, the more I realize how important meta descriptions are, and how a powerful meta description can make or break. I’ve turned to the experts many times when it comes to understanding meta descriptions, and I’m here to share what I’ve learned.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Content, Inbound Marketing] Four ways Facebook Instant Articles will dramatically impact marketing
    Something important is about to happen, and the impact on content marketers will be profound. WordPress powers more than 25 percent of all websites, according to Facebook, so making it easier for WordPress users to sign up for Instant Articles will certainly open the floodgates to an incredible new wave of content. Of course.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Inbound Marketing] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 18) Content.
  • WEBBIQUITY  |  THURSDAY, MARCH 10, 2016
    [Content, Inbound Marketing] Four Key Ways To Build Your B2B Brand Online
    On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups. In B2C branding, making emotional connections with customers is one of the central tenets of marketing. Guest post by Irma Hunkeler.
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2016
    [Content, Inbound Marketing] How to Use Personalization to Get More Value From Your Website [Webinar]
    How to simplify your website and personalize content to increase conversions. How to highlight your best content for new visitors and avoid the "Content Iceberg". Inbound Marketing Marketing Automation Daily PromoDon't know where to start? Tips for understanding your audience based on website behavior.
  • CAPTORA  |  TUESDAY, MARCH 8, 2016
    [Content, Inbound Marketing] The 3-Step ToFu Recipe for Growth Marketers
    CRM made sales and marketing more efficient in the bottom of the funnel. Then came marketing automation, which turned middle funnel marketing from a manual and disorganized process to a more streamlined and moderately automated one. None are a single platform that empowers the growth marketer across all marketing channels.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Content, Inbound Marketing] 15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
    If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. You don't always have to offer content to generate leads. Inbound MarketingSocial proof and testimonials build trust.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Content, Inbound Marketing] 8 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
    Strategic partnerships like that one can be a highly effective way to build a business, boost brand awareness, and break into new markets. GoPro camera technology is allowing us to compliment the programming by delivering new athlete perspectives that have never been seen before," said Sean Eggert , Red Bull's director of sports marketing.
  • SALESFUSION  |  MONDAY, MARCH 7, 2016
    [Content, Inbound Marketing] 8 Best Practices for Using Google AdWords
    Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. Marketing Insights. B2b marketing lead generation
  • VIEWPOINT  |  THURSDAY, MARCH 3, 2016
    [Content, Inbound Marketing] 4 Revenue Sources Most ROI Calculators Miss (Part 2 of 2)
    They have too much confidence in inbound-only strategies. For example, we estimate that inbound marketing efforts will produce about 35% of the gap revenue. It calculates the number of MQLs (Marketing Qualified Leads) that need to be generated to hit the number rather than SQLs (Sales Qualified Leads). qualified accounts.
  • SNAPAPP  |  THURSDAY, MARCH 3, 2016
    [Content, Inbound Marketing] 5 Amazing B2B Examples of Interactive Content
    ” Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. Fortunately, a few marketing teams are already a step ahead for us to take a look at. Going Beyond Engaging Content.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2016
    [Content, Inbound Marketing] 6 Things to Update Before Starting Your Next Job Search
    As a marketer, I did what I do best: I ran my job search like a marketing campaign. Want your marketing resume to stand out to recruiters? Click here to learn how to get your inbound marketing certification from HubSpot Academy.). Download these 10 free marketing resume templates if you're starting from scratch.)
  • SNAPAPP  |  WEDNESDAY, MARCH 2, 2016
    [Content, Inbound Marketing] 5 Amazing B2B Examples of Interactive Content
    Whether you agree with Aziz or whether you think salads are delectable flavor bashes, the sentiment he expressed easily applies to B2B marketing: Most B2B content isn’t bringing it hard enough. . These campaigns have been so popular and successful that  Forbes  listed interactive content as a  top 3 must-do for B2B marketers in 2016.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Content, Inbound Marketing] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Think back to the last digital marketing campaign that blew you off your feet. The fact of the matter is that running a successful digital marketing campaign takes a lot of time and energy, not only during its implementation but also during the build up to go-live. Note what content your competitors are sharing and how.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Content, Inbound Marketing] Broadening Your Social Strategy to Attract More Students
    With so much content to be found, people rely on their social media networks to find quality, credible information. Maybe they found good content through a social search. You want to make sure that it's your content people are sharing. That's high-credibility content for any teen. Does This Mean I Need More Content?
  • 3D2B  |  TUESDAY, MARCH 1, 2016
    [Content, Inbound Marketing] Back to the Future: Why Outbound B2B Marketing Is Back in Style
    The funeral for outbound marketing took place several years ago. Friends and relatives celebrated its life and moved on, letting inbound marketing fill the void. Outbound marketing is coming back to life. Effective digital marketing and automation make outbound marketing more efficient. The result?
  • VIEWPOINT  |  TUESDAY, MARCH 1, 2016
    [Content, Inbound Marketing] 4 Revenue Sources Most ROI Calculators Miss (Part 1 of 2)
    Revenue projected from the “write content and they will come” mentality is overestimated. Nonetheless, senior marketing and sales leaders stumble forward only to wake up and find themselves behind before they get to the end of the month or quarter. Moreover, waiting for the market to come to you can end up hurting your results.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2016
    [Content, Inbound Marketing] A Simple Guide to Creating a Modern Digital Marketing Strategy [Free Ebook]
    In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online. From SEO to content marketing and analytics, it can be overwhelming figuring out where to start -- and, more importantly, what’s going to have the biggest impact on your business.
  • KEO MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Content, Inbound Marketing] KEO Marketing’s Sheila Kloefkorn Receives Namesake Honor from the Human Rights Campaign
    February 29, 2016 – KEO Marketing ( www.keomarketing.com ), a full-service business-to-business (B2B) marketing agency, has announced that the Human Rights Campaign has renamed its Arizona Individual Equality Award in Sheila Kloefkorn’s honor. Kloefkorn is founder and president of KEO Marketing. About KEO Marketing.
  • VIEWPOINT  |  FRIDAY, FEBRUARY 26, 2016
    [Content, Inbound Marketing] The Key to Filling in Your Revenue Gap
    Everywhere you look, inbound marketing is identified as the ultimate lead generation tool. While its popularity isn’t without merit, this marketing strategy is not the end-all for lead generation. Don’t let your bottom line fall victim to overpromising and under-delivering inbound programs.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Content, Inbound Marketing] If It Doesn’t Sell, It Isn’t Creative: 5 Maxims from the Golden Age of Advertising Every Marketer Should Memorize
    The Golden Age of Advertising, that twenty-year spell running through the fifties and sixties, changed how we market everything, pushing beyond merely being clever or descriptive to thinking through how the audience interacts with an ad, and how empirical research can drive its development. As marketers, we’re necessarily creatives.
  • HUBSPOT  |  THURSDAY, FEBRUARY 25, 2016
    [Content, Inbound Marketing] From Email Metrics to Inbound Marketing: Taking Advertising Options to the Next Level
    When it comes to email marketing, one of the biggest challenges that media companies face today is the ability to translate insight into action. There may be partners who are sponsoring newsletters, or marketing teams may be looking for added-value ways to drive more traffic to display ads. What content are these individuals reading?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Content, Inbound Marketing] 9 Reasons Why TrueView is a Brilliant Platform for Inbound Marketers
    Clearly, YouTube’s TrueView ad platform presents a massive opportunity for marketers and brands. There are multiple advantages of running TrueView ads as part of your inbound marketing strategy, including: 1) YouTube advertising is young and low cost. TrueView Makes Sense for Inbound Marketers. Advertising
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Content, Inbound Marketing] How the CEO Can Enhance Sales, Marketing, and the Executive Branch
    Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales? What should I know about Account-Based Marketing? But it isn’t.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Content, Inbound Marketing] Getting Buy-in for Change: What Education Marketers Can Do To Help Their Schools Evolve
    As an education marketer, you're well aware of the successes and advantages of inbound marketing. It's easy to spend so much time immersed in the new opportunities inbound is bringing. Administrators and staff may never have heard of inbound marketing, or may be afraid of change—making it tough to get their support.
  • THE POINT  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Inbound Marketing] 5 Tips for Successful Survey Campaigns
    I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Inbound Marketing] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Promote blog posts on other marketing channels, like social and email. Step 2: Rethinking Blog Content.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 19, 2016
    [Content, Inbound Marketing] How Manufacturing Content Marketing Sets the Table for Sales
    They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very little success in generating sales qualified leads. This is only a content summary.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 18, 2016
    [Content, Inbound Marketing] Future of Marketing Content: Reflections on the Content2Conversion Conference
    The first strand was the number of systems that offer detailed information about content consumption. Vendors including Highspot , SnapApp , Ceros , Uberflip , and ion interactive all let marketers track customer behaviors within a piece of content – such as how much time is spent on each page or even regions within a page.
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content, Inbound Marketing] KEO Marketing Publishes New B2B Marketer’s Guide to Results-Driven Mobile Marketing
    Latest Guide Shows How to Connect Mobile Tactics to Overarching Digital Marketing Strategy for B2B Brands. Phoenix, AZ ( February 17, 2016 ) – KEO Marketing, a full-service business-to-business (B2B) marketing agency, just launched its Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy.
  • 6SENSE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content, Inbound Marketing] The 5 Use Cases of Predictive ABM
    One of the main appeals of account based marketing (ABM) is that, unlike inbound marketing tactics that have defined B2B marketing over the past five years, ABM is a proactive strategy.  Paired with marketing automation, B2B marketers can apply an ABM level of service to a larger portion of the market.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content, Inbound Marketing] Make Your Content Searchable, Shareable, and Snackable!
    So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. You’re creating quality content; why aren’t your prospects consuming it? Inbound Marketing Content MarketingBut how could that be happening?
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Content, Inbound Marketing] How to Write an Ebook From Start to Finish [Free Download]
    For inbound marketers, "offers" are the golden ticket for lead generation. Needless to say, you'll have to be a hybrid marketer in order to create a successful ebook: part journalist, part designer, expert project manager, and an all-around content strategist. Lead Generation Content Marketing Daily Promo
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Content, Inbound Marketing] How to Write an Ebook From Start to Finish [Free Download]
    For inbound marketers, "offers" are the golden ticket for lead generation. Needless to say, you'll have to be a hybrid marketer in order to create a successful ebook: part journalist, part designer, expert project manager, and an all-around content strategist. Lead Generation Content Marketing Daily Promo
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