• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Inbound Marketing] Staffing and Launching Your Content Marketing Program
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. growth.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Content, Inbound Marketing] Content Marketing Playbook: Strategy and Roadmap
    ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. She identified content as the answer and set about. more we expect from marketing.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Content, Inbound Marketing] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” Google’s official announcement states. Displaying a standalone interstitial that the user has to dismiss before accessing the main content. What Does It Mean For Marketers? Source: Google.
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Content, Inbound Marketing] 3 Ways to Boost Your Sales With an ROI Calculator
    If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. ROI is increasingly important to marketing departments and B2B buyers. Plaid jacket?
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Content, Inbound Marketing] The Marketing Guru Covers: What are the benefits of social media marketing?
    What are the benefits of social media marketing? Social media marketing allows you to increase your online presence. Convert more leads/prospects by increasing inbound traffic. Inbound marketing is the best way to build up your list of prospects and convert leads. Social media is everywhere. Save money.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Content, Inbound Marketing] Does Your Nonprofit Need Marketing Automation?
    Every marketing team is overworked. For many organizations, using a marketing automation tool and workflows can provide a quantum leap forward in marketing results. Don't buy into the overhead myth and assume higher marketing costs are a bad thing for your organization. What Marketing Automation is Really About.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Content, Inbound Marketing] 3 Tips for Mastering Inbound Marketing
    So, you’re passionate about marketing, right? Inbound marketing has just one focus, mastering your relationship with your clients.  Post regular content online that your customers would want to read.  Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. Wrong! 
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Content, Inbound Marketing] What’s the role of a content strategist?
    Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased. video, long-form content, graphic etc.) Content Strategy
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Content, Inbound Marketing] Where Is Your Firm in the Content Marketing Life Cycle?
    You’ve been hearing the term “content marketing” a lot for the past few years. And if you’re an industry leader in staffing and recruiting, there’s no doubt that you’re already using inbound marketing. But where do you fall in the content marketing life cycle? How mature is your content marketing strategy?
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Content, Inbound Marketing] Social Media Audiences Are Great, But Email Audiences Are Better
    Social media and email marketing compared: Four steps to conversion: To compare email marketing and social media in the closest apples-to-apples way, let’s walk through all the steps it takes from getting someone to notice your message to getting them to convert. It isn’t really like email marketing. We’re not done yet.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Content, Inbound Marketing] How 8 Agencies Are Building Their Brands on Snapchat
    The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. Recently named creative agency of the year by MediaPost , it's no surprise that this marketing strategy team has been a quick and enthusiastic adopter of Snapchat.
  • LEAD LIAISON  |  THURSDAY, AUGUST 18, 2016
    [Content, Inbound Marketing] Buzzwords in Marketing Automation: Inbound Marketing
    Inbound Marketing: its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation. At one time, outbound marketing was all the craze. Then, marketers finally woke up and realized that inbound marketing is the way to get qualified leads.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Content, Inbound Marketing] How Higher Education Marketing has Changed
    Let's forget (only for a minute) about the content put out by the schools themselves. This newly empowered, self-directed prospect means educational marketing strategies need to evolve to meet them. Inbound marketing answers this call. This is the starting point for inbound. That's inbound marketing.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Content, Inbound Marketing] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    In a fast-paced industry where innovation is the foundation of any best practice, marketers need to constantly adapt to new technology and tactics to stay competitive. Part technician, part artist, the hybrid marketer represents a fundamental shift away from traditionally siloed teams. Enter the age of inbound marketing.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [Content, Inbound Marketing] How to Create Content for Every Stage of the Buyer's Journey
    And thank goodness, otherwise many of us marketers would be out of a job.). Although it's called a "sales" funnel, it's been at the heart of marketing for ages. It's a marketer's job to give them the fuel to move them along the funnel toward a purchase. Content Ideas for Each Stage in the Funnel. Examples. Examples.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2016
    [Content, Inbound Marketing] What Motivates Member Engagement for Nonprofits? [Infographic]
    By understanding what draws new members in — and just as important — what keeps them there, nonprofits can better understand where to allocate their marketing time and resources. Supplement this data by creating ideal member personas ( free template here ), and then match your content to meet the needs of this ideal audience.
  • KAPOST  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Inbound Marketing] 5 Reasons Why Content Is Important for Sales Teams
    Here are five reasons why your sales reps should be excited about content. For the last several years now, content marketing has been a buzzword around the globe and across industries. While you already know that content is a valuable tool for marketers, have you taken a minute to consider how it might benefit your sales team?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Content, Inbound Marketing] The 28 Best Influencer Marketing Tools
    Interest in influencer marketing is skyrocketing. Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. 59% of marketers planned to increase their influencer marketing budget in 2016.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Inbound Marketing] Pushing Boundaries with Video: 6 Steps to Make a Video That Works
    Video is one of the most discussed marketing tools around, and certainly one of the most hyped. And as the head of an inbound marketing agency with an in-house video department , I’ve seen first-hand the power of video. What can this kind of content achieve that a blog can’t? It’s simple. Invest in your business? Video
  • LEADERSHIP  |  FRIDAY, AUGUST 5, 2016
    [Content, Inbound Marketing] How to Build a Cash Converting Marketing Funnel
    Implementing great marketing automation is not only a time-saver but can also be a great profit-booster – if it’s done right. This infographic from eliv8 outlines a 7-step formula that will help your business create a high-converting automated marketing funnel. Product/Market Fit. Does your product really fit the market?
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Inbound Marketing] 18 Tips for Planning a Flawless New Product Launch
    At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. Outside of the product manager, the marketer launching the product should be the most knowledgeable person at your company about that product. 1) Research the space in-depth. 11) Assemble your go-to-market strategy.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Inbound Marketing] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. Thankfully there’s an existing playbook marketers can follow to help navigate uncertainty. Smart Ways Marketers Can Prepare for Unexpected Changes. 1) Double down on testing.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Content, Inbound Marketing] Busting the Top 3 Google AdWords Myths
    If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. However, with the ever-increasing competition online, it’s becoming a more talked about topic for getting your content in front of the eyes of your potential customers. AdWords
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Content, Inbound Marketing] How Credit Unions Can Use Inbound Marketing to Grow and Retain Membership
    Inbound marketing strategies are the perfect opportunity for you to identify, attract, and educate high-value prospects. And throughout the inbound process, you'll keep learning more about your members and prospects, which you can use to improve your marketing and products. Inbound Marketing is a Journey.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Inbound Marketing] 62 Experts Share Their #1 Actionable SEO Technique
    Write Quality Content. When it comes to SEO and creating content that will rank at the top of the search results, I like to make sure I have all of my angles covered. Next, I will focus on my content and make sure that I can do at least a 1,000+ word resource guide that provides real value. Use Influencer Marketing.
  • VIDYARD  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Inbound Marketing] No One Wants Buzzwords: Wise Words from Tara Robertson
    Nobody said marketing was easy. Depending on your audience, you have to learn the nuances of a niche community, understand what kind of messaging appeals to your prospects, and work hard to beat back against the rising tides of other marketing messages that are bombarding them from every angle. Blog Marketing Communications
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 2, 2016
    [Content, Inbound Marketing] Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work
    Industrial content marketing success for most manufacturers and other industrial companies is usually measured  by an increase in the number of RFQs/RFPs. Often, their stated […] The post Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work by Achinta Mitra appeared first on Industrial Marketing Today.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2016
    [Content, Inbound Marketing] How to Be Creative When You're Not Naturally Creative
    Unlike a blog or some other public-facing piece of content, a physical journal is your own personal compilation of thoughts that don’t need to make sense to anyone but you. 10) Unwind by watching funny content. Inbound Marketing Design Content Marketing Professional Development Daily TOFUAdrian Furnman, Ph.D
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Content, Inbound Marketing] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. Desired Content. Are visitors’ click patterns telling you what content they actually want to see?
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Content, Inbound Marketing] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    In the case of inbound marketing, though, the change is worth fighting for. Here are seven talking points to convince your team that your organization needs to adopt inbound marketing. Let's create content that people will seek out themselves.". Create great content. Similarly, tracking improves efficiency.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Content, Inbound Marketing] 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
    Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy. That's why we combined brainpower with Square to bring you a list of 101 Marketing Ideas to Generate More Business.
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Content, Inbound Marketing] The 4th Reason for Content Marketing: A Profit Center
    This post was co-written by CMI’s Chief Content Adviser  Robert Rose. In both our speeches and workshops to audiences not familiar with content marketing, we generally spend the first part of the presentation on what content marketing looks like, and how it can provide multiple ways to create value. Jyskebank.tv
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2016
    [Content, Inbound Marketing] How Inbound Marketing Killed Cold Calling
    Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound marketing has become a much more efficient way to sell. Inbound […]. The post How Inbound Marketing Killed Cold Calling appeared first on Marketing Insider Group.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Content, Inbound Marketing] How Does Content and Inbound Marketing Fit Into SEO?
    Content marketing and inbound marketing are not separate from SEO at all. Content marketing has become an integral part of today’s SEO. The post How Does Content and Inbound Marketing Fit Into SEO? Editor note: This is a section of our soon to be completely redone SEO Guide. Enjoy!
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Content, Inbound Marketing] 7 Steps to Creating an Operating System for Your Agency
    An Inbound Marketing Agency Is No Different. For an inbound marketing agency to grow into a robust business, there needs to be systems in place that manage delivery. After success with early clients, she then expanded the agency's services into social media marketing. Marketing Agency DailySource. Source.
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Content, Inbound Marketing] 8 Killer Tips for More, Better, Earned Media
    For some marketers, even those with an earned media strategy, getting this digital ink seems like a lucky break. You can manage these to publish and disseminate your content, such as blog posts, case studies, white papers, newsletters, or other pieces of content that you created. Use influencer marketing.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Content, Inbound Marketing] The Secret Source of Agency New Business
    We marketers help our clients generate awareness and new sales every day, so when it comes to driving new b usiness for ourselves, no wonder we apply what we know best. As a rule, us agency folks place a lot of importance on outbound sales and inbound marketing. Marketing Agencyour firms? Introducing the 3Rs. Well said.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 14, 2016
    [Content, Inbound Marketing] Industrial Content Marketing Fails to Engage with Target Audience
    Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test.
  • IKO-SYSTEMS  |  TUESDAY, JULY 12, 2016
    [Content, Inbound Marketing] Marketing Automation vs. Automated Email Engagement: Which Is Right For You?
    Upon first glance, you might be thinking that Marketing Automation Platforms (MAPs) and Automated Email Engagement solutions are practically identical. Exclusive Bonus Content:  Download Here  Awesome Tips to Remember When You’re Implementing A Marketing Strategy ! – Management of marketing campaigns. Information.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Content, Inbound Marketing] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    Do you have what it takes to succeed in today's modern marketing world? As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. Technical & Creative Skills Every Content Marketer Should Master. Technical Skills. Creative Skills.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Content, Inbound Marketing] The New Face of Outbound Marketing Balances Inbound
    Opentopic blog >> business2community.com Content creation has become a main B2B marketing focus over the last few years. Until fairly recently, however, many marketers have leveraged their content for inbound marketing strategies alone, while neglecting all the possible impact it could have via outbound marketing strategies.
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Content, Inbound Marketing] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions—and that’s not even everything you need to keep in mind. However, the “simple” still applies with online content. Ashley Faulkes. B.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 5, 2016
    [Content, Inbound Marketing] More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation
    This is a very important concept to understand in marketing, especially for demand generation. If you bring in 20,000 names from a tradeshow or inbound marketing tactics, but the leads do not convert–so what? Yet, many marketers are still primarily focusing their investment and activities into driving acquisition.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Content, Inbound Marketing] Which Content Marketing Formats Are Most Effective?
    Opentopic blog >> opentopic.com Which content types are most effective when running an inbound marketing campaign? We explore HubSpot content marketing data to find out. What Content Should You Be Creating? Content marketing is a well established driving force behind Inbound marketing campaigns.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 30, 2016
    [Content, Inbound Marketing] TOFU Can Be Delicious! Why “Top of the Funnel” Marketing Matters
    What have you done for the top of your marketing (TOFU) funnel lately? If you’re not familiar with TOFU as it relates to your inbound marketing strategy, let’s do a quick recap. Imagine your marketing funnel, which takes the shape of a tornado. At the very bottom of this funnel is your ideal customer, who […].
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Content, Inbound Marketing] Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)
    When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. With refinement and thoughtful strategy, inbound marketing generated more leads, conversions and increased brand reach.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Content, Inbound Marketing] How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
    From leveraging convenience to prioritizing personalization, these are elements any marketer and business owner can take and test today. This doesn’t mean you should build your marketing around an altruistic message just to do it. This can help inform both your overall marketing as well as your retention strategy. The results?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Content, Inbound Marketing] 8 Great LinkedIn Groups for B2B Marketers
    It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Content, Inbound Marketing] Busted! 23 Marketing Myths Held By (Some) Industries
    Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true. Stop marketing in the dark!
  • KEO MARKETING  |  TUESDAY, JUNE 28, 2016
    [Content, Inbound Marketing] Three Stats to Track for Sales Funnel Analysis
    Traffic Sourcing & Engagement Statistics from Content. Businesses produce all sorts of content, from blog posts to articles to PPC ads, to attract leads. Over time, content that has the best effect can be identified and repeated. B2B MarketingThis is known as sales funnel analysis. Landing Pages Response Rates.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Content, Inbound Marketing] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Every fall, we gather thousands of marketers and salespeople in Boston for our annual INBOUND event -- it’s where the inbound movement gathers to connect, get inspired, and learn. 100+ INBOUND 2016 Sessions Just Announced: Picks for Every Kind of Marketer. For the Email Marketer. For the Content Creator.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Content, Inbound Marketing] How to Write a Great Email Signature: 9 Tips With Real Examples
    That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. It can help drive traffic to your online content if you're posting links to that content on social.
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Content, Inbound Marketing] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. PHOENIX, Ariz.,
  • CAPTORA  |  TUESDAY, JUNE 21, 2016
    [Content, Inbound Marketing] Three Phases of High-Performance Campaign Creation
    Relevant, targeted marketing campaigns are the building blocks of your #leadgen efforts. Gathering the data points before you begin will ensure your marketing campaigns will tie in with overall marketing strategy and accurately reflect your messaging. Make sure that your content asset description is short and to the point.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Content, Inbound Marketing] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    Practicing good inbound marketing means sending emails to people who actually want to hear from you. Note: I am not a lawyer, and that you should not construe the contents of this article as legal advice. instead of this: Sender name: Marketing Team. In other words, it's a text preview of the content inside the email.
  • SCRIBBLELIVE  |  MONDAY, JUNE 20, 2016
    [Content, Inbound Marketing] How To Build Landing Pages That Convert
    Landing pages are an indispensable part of an inbound marketing strategy. Visitors should reach a landing page after clicking on an ad, to get more information about a product launch, to download a piece of content, or sign up for a newsletter. Best Practices Featured content marketing landing pageLess is more.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Content, Inbound Marketing] Free Templates: How to Create Beautiful PowerPoints (+ Bonus Video Tutorials)
    Opentopic blog >> offers.hubspot.com Inbound marketers know it’s important to share visual and engaging content. Analyze & optimize your content. So why are most PowerPoint presentations still so boring? PowerPoint can be a powerful tool for lead generation, brand building, and thought leadership.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Content, Inbound Marketing] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Content, Inbound Marketing] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. It’s probably no surprise that 76 percent say they are creating more content than they were a year ago. Make content easy to skim. Both are free.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Content, Inbound Marketing] How To Build Landing Pages That Convert
    Landing pages are an indispensable part of an inbound marketing strategy. Visitors should reach a landing page after clicking on an ad, to get more information about a product launch, to download a piece of content, or sign up for a newsletter. Best Practices Featured content marketing landing pageLess is more.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Content, Inbound Marketing] Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
    Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo. These channels play a vital part in your inbound marketing strategy. How can busy marketers separate "trends" from new must-have social channels? Instagram?
  • BULLDOG SOLUTIONS  |  TUESDAY, JUNE 14, 2016
    [Content, Inbound Marketing] Dynamic Creative in B2B
    Market-tested. Aren’t those adjectives we’d all like to use to describe our marketing efforts? Industry experts say it can yield a 5X higher engagement with your content. Consumer marketers use dynamic creative whenever they can, because it helps them drive marketing strategy that has often been difficult to achieve.
  • ACTIVEDEMAND  |  MONDAY, JUNE 13, 2016
    [Content, Inbound Marketing] Five Things Marketing Agencies Need in an Automation Platform
    This is where marketing automation platforms come into play, and among the most important factors when choosing such platforms are support for multiple client sub-accounts, client-level dashboard reporting, multiple channel marketing, the ability to reuse/clone marketing templates and assets across accounts and, finally, white-labeling.
  • FATHOM  |  MONDAY, JUNE 13, 2016
    [Content, Inbound Marketing] Marketing to Millennials: Does it Matter to You?
    Whatever you think of millennials, though, it still remains a fact that many organizations are scrambling to figure out how to speak to millennials through their marketing. When does it make sense to focus on marketing to millennials, though? How Are Marketers Speaking to Them? . When is It Appropriate to Market to Millennials?
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Content, Inbound Marketing] 6 of the Best Professional Bio Examples We've Ever Seen
    And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup.
  • ACT-ON  |  MONDAY, JUNE 13, 2016
    [Content, Inbound Marketing] Is Inbound Marketing Holding Your Business Back?
    Inboundmarketing is defined as marketers getting people to come to them, rather than marketers going out to get prospects’ attention. Inbound is an effective marketing tactic, but it’s not a replacement for a complete, balanced marketing strategy. The risks of inbound-only. In conclusion….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Content, Inbound Marketing] Should your content generate leads or relationships?
    His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. “Should your content be aimed at building short-term leads for cold calls, or for building real business relationships?” ” I asked.
  • LEADERSHIP  |  FRIDAY, JUNE 10, 2016
    [Content, Inbound Marketing] The Pitfalls of Scaling Content
    If you are a frequent visitor to my blog, then you already know how strongly I believe in the power of inbound marketing. Content marketing is a wonderful tool when it comes to reaching a wider audience, driving traffic, and increasing your sales, but scaling up your content production can backfire if you’re not careful.
  • VIEWPOINT  |  FRIDAY, JUNE 10, 2016
    [Content, Inbound Marketing] The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click
    Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. Inbound, nurture and proactive outbound are all reliable sources. Make marketing accountable.
  • KEO MARKETING  |  THURSDAY, JUNE 9, 2016
    [Content, Inbound Marketing] KEO Marketing Wins Two Prestigious American Business Awards
    KEO Marketing Recognized for Client Website Redesign and Social Media Excellence  . June 9, 2016 – KEO Marketing , a full-service digital marketing agency, has been awarded two American Business Awards SM for marketing excellence on behalf of client Republic West Remodeling. About KEO Marketing. PHOENIX, Ariz.,
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Content, Inbound Marketing] How to Recruit Top Talent Using an Inbound Framework
    Inbound marketing has fundamentally changed the way most companies think about customer acquisition. With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase. As a result, many marketers have changed tack.
  • OPENTOPIC  |  WEDNESDAY, JUNE 8, 2016
    [Content, Inbound Marketing] Is Inbound Marketing a Waste Of Time and Money?
    Opentopic blog >> smallbiztrends.com Need to figure out whether inbound marketing fits in your marketing mix? Here’s some inbound marketing advice for small businesses. The concept. Cognitive Technology Cmo cognitive technology
  • HUBSPOT  |  TUESDAY, JUNE 7, 2016
    [Content, Inbound Marketing] 10 Ways to Create Great Inbound Content for Your Association
    Content can be a great way for your association to engage with constituents. What’s the best approach to creating nonprofit content? Whether you’re about to launch a brand new content strategy or want to tweak current efforts to increase member engagement, these 1 0 tips can help your organization succeed with content.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Content, Inbound Marketing] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. People’s guards go up when it comes to marketing and sales, simply because there have been too many cases of high-pressure, exploitative tactics over the generations.
  • KEO MARKETING  |  THURSDAY, JUNE 2, 2016
    [Content, Inbound Marketing] Three Ways Data Informed Buyer Personas Can Help Inbound Marketing Campaigns
    Using data informed buyer personas can create more successful inbound marketing campaigns.  Statistics show that 81 percent of buyers will pay a premium for industry experience and industry-specific solutions, but only 44 percent of B2B marketers use buyer personas. They ensure content resonates with your ideal audience.
  • KEO MARKETING  |  WEDNESDAY, JUNE 1, 2016
    [Content, Inbound Marketing] KEO Marketing Wins 2016 BMA B2 Award of Excellence for Digital Advertising
    KEO Marketing Presented Award of Excellence as part of the 2016 B2 Awards for its work on a campaign for a Top 15 Financial Institution  . Each year the BMA recognizes the B2B Marketing Industry’s most innovative and groundbreaking business-to-business marketing campaigns of the year. About KEO Marketing Inc. KEO News
  • HUBSPOT  |  TUESDAY, MAY 31, 2016
    [Content, Inbound Marketing] 4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]
    It's all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your content isn't all that great. Inbound Marketing Content Blog Daily IGSS
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 31, 2016
    [Content, Inbound Marketing] Get Intelligent with your Inbound Marketing
    Producing good content and enabling prospects to easily find it is a great strategy for building top of the funnel leads. In fact, that is what inbound marketing is all about – bringing the leads in to engage with your content so you can build a relationship over time. Marketing Strategy
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Content, Inbound Marketing] 7 Steps to Brilliant B2B Marketing [Part 2]
    This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. This week’s infographic created by Smart Insights is a great primer on how to build up a holistic B2B marketing strategy. Today, I’m going to look at the final 4 steps – let’s check them out: Step 4: Content and Inbound Marketing.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Content, Inbound Marketing] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    As marketers, it's pivotal that we measure our work. In fact, dynamic marketing dashboards take a lot of planning and forethought. 26 Questions to Ask Before Creating Your Next Marketing Dashboard. 1) Why is the dashboard being created? In marketing, we construct our content with our buyer personas in mind. Excel?
  • KEO MARKETING  |  THURSDAY, MAY 26, 2016
    [Content, Inbound Marketing] Improve your SEO by Fixing Your Old Web Content
    As you move forward with your content marketing strategy , make sure you don’t forget about the older content that’s been on your website for a few years. Old sales pages, obsolete product pages and other outdated content can drive traffic away and lower your rank in the search engines. Add a 301 redirect away from it.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Content, Inbound Marketing] A Guide to Growing and Engaging your Membership Base [New Ebook]
    Inbound marketing isn't an overnight fix, but it is a long-term and highly efficient solve to these problems. In this free ebook, we cover: The basics of content and inbound marketing for nonprofits. Tips for brainstorming and writing content your audience will love. Click here to Tweet it out! Nonprofit
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Content, Inbound Marketing] 9 Questions to Ask Before Creating Another Social Media Account
    For a lot of marketers, determining exactly where and when to spend your precious resources (read: bandwidth and money) can be a challenge. For example, your recruiting department may be looking to engage with different folks than your marketing department. 2) Will this account fill a need that is different from one of my other accounts?
  • KEO MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Content, Inbound Marketing] KEO Marketing Wins Three 2016 American Business Awards
    May 25, 2016 – KEO Marketing , a full-service B2B marketing agency, has been awarded three Stevie® Awards in the 2016 American Business Awards SM for campaigns on behalf of a top 15 financial institution client. About KEO Marketing. PHOENIX, Ariz., The American Business Awards are the nation’s premier business awards program.
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Content, Inbound Marketing] B2B CMOs Should Invest in These Marketing Innovations
    Changes in technology means business to business (B2B) marketers need to continually evolve with innovation. Working with an experienced B2B marketing agency gives you a business partner experienced in rapidly evolving technology who can help you connect with your target audience. Mobile tech. Video. Lead Generation
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Content, Inbound Marketing] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    More than ever, marketers and demand generation professionals are facing mounting pressure from their executives to tie marketing efforts to revenue. The Content Marketing Institute defines demand generation as “the practice of creating demand for an organization’s product or services through marketing.”.
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Content, Inbound Marketing] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on June 21, 2016  . Titled “How to Choose the Most Effective Marketing Channels for Your Business Model,” the educational session will be conducted from 11:30 a.m. They may also be unsure which marketing channels will work best for their business model.
  • KAPOST  |  MONDAY, MAY 23, 2016
    [Content, Inbound Marketing] 8 #SDSummit Case Study Sessions to Attend
    Despite the success of their inbound marketing, the company recognized they were missing out on many potentially valuable opportunities—leads weren’t aligned to the right accounts. To improve results, RingCentral implemented an account-based marketing strategy.” Manager, Marketing Operations, RedHat.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Content, Inbound Marketing] 7 Steps to Brilliant B2B Marketing [Part 1]
    B2B marketing is a machine with different moving parts. brilliant B2B marketing strategy is a holistic one that includes some different approaches. 93% of B2B content marketers use social media (other than blogs). 47% create branded content tools. Step 3: Search Marketing. Let’s take a look! 74% post videos.
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Content, Inbound Marketing] New Marketer’s Guide Delivers Five Advanced Content Marketing Techniques
    Leading B2B Marketing Agency, KEO Marketing, Releases Guide for Standing Out in the World of Content Marketing. With the explosion of content marketing, thousands of businesses have been publishing white papers, e-books, and blog posts in order to get their customers’ attention. About KEO Marketing.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Content, Inbound Marketing] How We Grew Inbound Traffic by 300% in 6 Months
    During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. How much content should you write? Want ROI?
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Content, Inbound Marketing] How to Bridge the Customer’s Trust Gap
    Content from customer service and marketing generates the most trust. The sales person needs to let the customer know that the marketing people and the customer service people are also ready and willing to help the customer make the best decision. Customized Content Marketing. They responded like this. Summary.
  • VIEWPOINT  |  WEDNESDAY, MAY 18, 2016
    [Content, Inbound Marketing] An Allbound Marketing Approach Closes Your Revenue Gaps
    How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. developed this simple formula to illustrate the risks of overdependence on inbound marketing.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Content, Inbound Marketing] The A/B Testing Checklist You'll Want to Bookmark
    When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. But these tests can also be complex. How A/B Tests Work.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Content, Inbound Marketing] Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
    In the spirit of learning and growing, HubSpot Academy is running World Certification Week : A week of inspiring and educational talks broadcast on Google Hangouts, where you can tune into topics on: Career development in sales and marketing. How to create and use educational content. “Always be learning.". What have you learned?
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Content, Inbound Marketing] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    For those that have not implemented inbound marketing or sales development initiatives, it provides an opportunity to create a clear roadmap to determine what issues, if any, need to be addressed; how to best address them, and what the quickest path to impact would be. Inbound marketing is not a quick fix.
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Content, Inbound Marketing] Interesting Infographics: When and How to Update Your Social Media
    It’s no sorcery on their part – there’s been a lot of research done on the topic of optimizing your social media marketing. Social media marketing is about more than just setting up a profile page and posting the occasional update. LinkedIn: 94% of B2B marketers rate LinkedIn the top B2B social media lead generation source.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Content, Inbound Marketing] Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
    As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters. Inbound Marketing
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Content, Inbound Marketing] The Most Effective Inbound and Outbound Marketing Tactics
    There are many options when it comes to inbound and outbound lead generation tactics. Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. What is Inbound Lead Generation? – Content marketing. Content.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Content, Inbound Marketing] The Most Effective Inbound and Outbound Marketing Tactics
    There are many options when it comes to inbound and outbound lead generation tactics. Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. What is Inbound Lead Generation? – Content marketing. Content.
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