Remove search-engine

B2B Marketing Traction

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What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

Search engines like headlines, and the more keyword rich the better. These subheaders make a post easier to read and more keyword rich for the search engines. 5 Tools to Battle Social Media Content Overload. 5 Tools to Battle Social Media Content Overload. Headlines make a big difference.

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You Paid for More Traffic to Your Website – Now What?

B2B Marketing Traction

Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. What you need are the 3 C’s – Content, Connections, and Conversions.

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Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results.

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