Trending Sources

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image.

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. That is, users define which contents go to members of different lists. The new database is built with HBase , which accesses Hadoop files.

Twitter Proven to Impact Search Engine Rankings

Hubspot

know, there are so many things to do, and it’s hard to step away from focusing on the tasks that get visitors to your site from search sngines. However, an article yesterday from Search Engine Land explains how Twitter directly affects your SEO efforts. How Twitter Influences Search Engine Rankings. Connect with HubSpot Well, I’m glad you asked.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. engineering from St.

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

Marketing technologists (those that understand how it all fits together) will become invaluable as businesses adopt customer relationship management solutions, email service providers, content management systems, and big data. Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements? You can generate content with WriterAccess.

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts. Search engine optimization (SEO). Fresh content. blog is one of the best ways to continually produce fresh content for your website. There’s no easy way to find or search old tweets. Flexibility. Ownership.

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Best Cool SEO Tools of 2011

Webbiquity

Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. The Good, Bad, and Ugly of Chrome SEO Extensions by Search Engine Journal. SEO is a blend of art and science. Identify promising keywords?

Tools 47

How to Search Engine Optimize a Blog [Infographic]

Hubspot

Blogging also provides search engines with fuel they love: fresh and original content. Blogging is one of the best ways to help a business add more indexed pages, boost search engine traffic, and therefore, generate more leads. How can you improve the search engine optimization of your blog? Connect with HubSpot Marketing Takeaway.

SEO 8

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. engineering from St.

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Content sounds like it was written by an SEO expert from 1999. ” Using Data to Drive SEO Results by Search Engine Watch. Durable SEO Elements by Search Engine Watch.

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OMG it’s HubSpot 3!

Tomorrow People

The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In fact, we were named HubSpot's ‘ International Partner Agency of the Year ’ in August.). The cherry on the cake?

The Top 10 Best Resources to Learn About SEO

Vertical Response

Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. Of course, as a business owner, you want your own website to come up when people are searching for your product or service. So, how do you make sure your website appears in relevant search results? Your website has to be attractive to search engines.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. there is a lot of potential content we should produce for inbound marketing.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content. engineering from St.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

The typical B2B organization has many unique web pages and content assets. Referral Traffic to Content Marketing Campaign. Referral Traffic to Content Marketing Campaign. bigger piece of content tends to take more time and effort to create, maybe even an entire quarter. B2B Online Marketing Blog Search Engine Optimization What are Custom Reports?

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The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Best Content Planning Tools. 1) Trello.

24 reasons SEO and social media are inextricably linked

Biznology

Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Panda  is a Google algorithm filter aimed at fighting low quality content;  Penguin  is one aimed at fighting web spam. 93% of online experiences begin with a search engine (source:  Search Engine Journal ).

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28 (of the) Best SEO Guides, Resources and Infographics of 2013

Webbiquity

Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. ” 2013 Search Engine Ranking Factors by Moz. SEO Reporting & Metrics: How to Prove Progress by Search Engine Watch. enguin 2.0:

37 facts on the future of Social Selling vs. Cold Calling

Biznology

Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. 89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ).

Top online marketers on Twitter

Biznology

included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. CMIContent — Content Marketing. ContentCouncil — The Content Council. ContentHackers — Content Marketing. contentlyContently.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. HubSpot ). Content Marketing Findings.

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7 Reasons Why Your Website Isn’t Performing

Hubspot

website can be optimized to perfection and have all the right content in the world but that means nothing if it can’t be found through search engines. properly optimized site makes it easy for Google and other search engines to crawl and index its pages but if an error in a few key sections occurs, all hell can break lose. They say that content is king.

The 5 Hidden Powers of Business Blogs

WindMill Networking

According to Hubspot , the number of companies that blog has risen 17% in the last two years to represent 65% of all businesses surveyed.  After all, as well as improving search engine rankings, blogs can be one of the most cost-effective marketing tools available to businesses. Business blogs are becoming an increasingly common way to expand a company’s online presence. 

The Evolution of Search Engine Marketing [Dreamforce 2010]

Hubspot

Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. Additionally, Volpe addressed the importance of buyer persona-driven content and the evolution of search engine marketing.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.

6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

Hubspot’s infographic outlines 6 key steps for inbound marketing success, including strategy, generating traffic across channels, conversion, and measurement. Visualizing the Marketing Value of Search Engine Optimization: 6 Examples. Understanding Content Marketing Strategy: 6 Fantastic Infographics. 9 New & Fantastic Search Engine Marketing Infographics.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). Leveraging a successful email campaign can serve as a proof of concept when applying it to a content, social, or link building initiatives.  Content Marketing Search Engine Optimization

The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” ” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. HubSpot.

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

KoMarketing Associates

The page’s interaction rates (thumbs up and comments) show that their content resonates well with the target audience following their page. Hubspot. Google+ Page: https://plus.google.com/u/0/+hubspot/about. Search Engine Land. B2B Google+ Search Engine Marketing Blog Social Media Strategies Have a suggestion for one we missed? Cisco Systems.

Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. The content they create needs to be championship quality so users will be eager to read the articles. Championship Content.

5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. Attract visitors from search engines:  Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors. The Big Challenge: Attracting Search Engines.

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

This approach extends beyond most marketing automation products to incorporate full Web content management and marketing services. The most interesting recent enhancements are products for search engine optimization (SEO): “competitive intelligence” runs a multivariate analysis to identify factors that contribute to competitive pages’ ranking; and “content relevancy analyzer” scans high-ranking pages find theme words that search engines will use to determine relevance. This is still low for small-to-mid systems but not wholly out of line.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information.

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14 Digital Marketing Myths We Love To Laugh At

EMagine B2B Blog

That’s where SEO, Social Media and Content Marketing come in. Remember content begins with pen and paper! HubSpot does… “QUANTITY OVER QUALITY” This myth applies to just about anything in life. If you have the quality content and resources to be on every channel, go for it! B2B Web Strategy Online Marketing Search Engine Marketing Social Media

SEO 45

The 6 Step Inbound Marketing Process [Infographic]

Puzzle Marketer

Marketing is an investment in the growth of your business, not an expense – Impact Branding & Design Step 2: Create & maintain a powerful website A website is a tool for your customers and prospects to interact with your brand and content. Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. If your budget can support it, set up a system such as Eloqua.com, Hubspot, or Marketo (to name only a few) and connect to your customer relationship database (CRM).

Content Marketing Expert Joe Pulizzi interviewed by Hubspot

Fearless Competitor

B2B Lead Generation | Content Marketing. Joe Pulizzi, Content Marketing Expert. Great video interview with the author of Get Content, Get Customers by the smart folks at Hubspot. Joe shares great advice on content marketing in this interview for B2B marketers. So without further ado, we share Hubspot’s great content below. That’s fantastic.&#.

HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic. HubSpot also plans to automate functions that are simply too hard for most marketers to do manually.

3 Ways to Use Google Webmaster Tools to Increase Search Engine Traffic

Hubspot

Is it being crawled by search engines ? Submit a Sitemap: This is not the public sitemap that you use as an index for your content, but rather a dynamically built sitemap which updates on a regular basis to include your most current pages of your website as you create them. The faster your site is the more likely crawlers are to go through more of your content.