Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces. The key to understanding that search and social media marketing need to work together is to think about the problem both search and social solve: information discovery. Ways to Integrate Search and Social Media Marketing. MORE >>

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. Specific changes include: - a new contact database that is much more flexible than the original HubSpot database, allowing access to all types of email and landing page interactions within HubSpot and to social media activities imported to the system. That is, users define which contents go to members of different lists. MORE >>

It doesn’t need to be so much difficulty if you take away a few powerful lessons on search engine optimization, such as these three common mistakes. That’s the wrong way to go though – You end up in a world where all of your pages are competing with each other in the search engine’s eyes to be the most important page on your site for that keyword. You don’t want to compete with Adobe for “click here”, you’re about to be competing for valuable territory on the search engine results page. Connect with HubSpot MORE >>

This is especially true with an unlikely power couple, search engine optimization and email marketing. Search engine optimization is likely a strong source of traffic and leads for you already. Let's look at a few ways we can combine search and email for even more leads! Ways to Integrate Search Engine and Email Marketing. Distribute Link Building Content Through Email - Yes, email is mainly about lead generation. Search engine traffic can provide a steady flow of quality leads over time. Connect with HubSpot MORE >>

know, there are so many things to do, and it’s hard to step away from focusing on the tasks that get visitors to your site from search sngines. However, an article yesterday from Search Engine Land explains how Twitter directly affects your SEO efforts. So, to all you folks out there that don’t have a Twitter account yet, or set one up but it’s sitting there lonely and abandoned, read on to find out why Twitter is not only important for building online reach but is also critical to help your business website rank in search engines. MORE >>