Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Only about 25% of generated leads qualify as MQLs [source: HubSpot]. Lead Quality Issues: Not all leads are created equal.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SmartBug Media

JUNE 12, 2020

While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, account-based marketing (ABM) is more like spearfishing, where you identify exactly who you want to target and land as an account—and then you go hunting. Identify Your Target Accounts.

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. Have highly specific content. Be specific rather than sharing vague content.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

nDash

MAY 26, 2022

With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. Increasing engagement also allows companies to build solid customer relationships by: Sharing expertise and relevant knowledge. eBooks, guides, and white papers.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Marketing Insider Group

MARCH 30, 2020

Quick Takeaways: Providing actionable content to B2B customers is the key to winning their business. Targeted follow-up content, coordinated with your sales team, can boost your sales to incredible levels. Post Content that Position You as a Valuable Virtual Consultant. That means updating your posts with relevant, recent data.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

SmartBug Media

MARCH 25, 2020

Registration offers the perfect opportunity to capture lead data that your sales team can use to deliver relevant, personalized content for weeks and years to come. Deciding on Webinar Content. Writing an hour’s worth of speaking content from scratch can be incredibly time-consuming. Finding Webinar Speakers.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

FunnelEnvy

FEBRUARY 19, 2024

For inspiration, HubSpot offers many examples of best practices for landing pages. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Personalize your landing page content to different audience segments for increased relevance and engagement.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I didn’t have access to any paid research resources like JSTOR or a real library.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. Your marketers no longer need to waste time and resources developing content that will not resonate with customers. What is Sales Enablement?

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” This article was originally published on HubSpot by Pete Caputa.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Are they sharing those videos and your other content? This is the third most-often used metric tracking for demand generation content. Another way to improve the customer experience – and engagement – is how you organize content on your website.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

PureB2B

MAY 30, 2022

Seth Godin defines “permission marketing” as “the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want to get them”. Instead, your prospects can forward content from you to colleagues or executives in their organization. No marketing content is relevant to everyone.

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. Your marketers no longer need to waste time and resources developing content that will not resonate with customers. What is Sales Enablement?

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Content for decision-makers.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

SmartBug Media

APRIL 10, 2019

Content marketing was once a foreign term to business executives. Instead, they play it safe and propose budgeting for basic paid search—or other status quo marketing activities—without a content component. If they’re not using content marketing, this is your chance to surge ahead of them; if they are, you’d better catch up fast.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Launch Marketing

OCTOBER 24, 2018

The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. Two key ingredients of this effort are content marketing and marketing automation. Here’s a visual of how our friends at HubSpot frame it.

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Effectiveness 59

Content Marketing Institute

OCTOBER 31, 2018

Think about software company HubSpot. HubSpot created demand in a different way. HANDPICKED RELATED CONTENT: 17 Questions to Break Free From Competitive Content Issues. Pressure to deliver against short-term goals and to measure efforts to use valuable content to generate new demand seems tougher than ever.

Top of Funnel 96

Top of Funnel Demand Generation Demand Generation Agencies 96

ClearVoice

DECEMBER 2, 2019

They can help deliver more personalized support to customers, increase customer engagement, and deliver relevant content that can help to solve customers’ problems. Whether you are a marketing manager, content writer, or designer, here are the top three martech tools to consider building into your martech ecosystem for 2020: 1.

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

Atomic Reach

FEBRUARY 15, 2019

As a consumer, do you remember the last time you experienced a personalized content marketing experience? Whether an email newsletter used your first name, or an intuitive website recommended blog content based on your viewing history, the personalization likely made you feel more engaged with the brand.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

Marketing Insider Group

AUGUST 3, 2015

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? To get attention, marketers need remarkable content to move their prospects through the traditional steps of awareness, interest, desire and action. B2B Content Marketing: Easier Said Than Done? So how do you get a handle on it?

Lead Generation 100

Lead Generation Top of Funnel Work Management Marketing Management 100

Navigate the Channel

OCTOBER 5, 2022

As a bonus, social media offers a convenient platform for repurposing your content and leveraging your trade show, or other event, investment long after the event wraps up. A sidenote here: It’s vital to change up the content, so you’re not sending out the same message for months or weeks before the event. After the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

The Lead Agency

JUNE 22, 2020

every year – HubSpot. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors – Hubspot. Consistently provide interesting email content. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot.

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

Strategic-IC

DECEMBER 2, 2020

Simply put, sales enablement is the process of providing the collateral, content, data, insights, tools and technology that your Sales teams need to work seamlessly, delivering the best prospect and customer engagement experience. So what’s the relevance here to sales enablement? So what is sales enablement?

Account Based Marketing 118

Account Based Marketing Statistics Marketing Automation Services ABM 118

ATAK Interactive

JULY 21, 2020

Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals. Your marketers no longer need to waste time and resources developing content that will not resonate with customers. What is Sales Enablement?

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Content Standard

JULY 11, 2019

As a content writer and strategist, I work with a number of leading tech brands. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. It’s relevant, but not that alluring. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Branding Brand Identity 64

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. means consistent output of content. Consistent output means that you're doing content marketing, and you're doing it right. I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Navigate the Channel

NOVEMBER 2, 2022

PR is baked into myriad tactics, including company newsletters, brand experience layering, news releases, articles and white papers, sponsorships, social media and crisis management. Think SMART: Objectives that are specific, timely, measurable, achievable and relevant are more likely to be successful. Implement your messaging.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65