Webbiquity

APRIL 10, 2018

Content has to be high quality and laser-focused to cut through the noise. The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). HubSpot ). How to best produce content for technical buyers?

Marketing AI 245

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Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Showcase reviews: HubSpot, TNW News, Quick Sprout.

Tools 100

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DECEMBER 5, 2011

Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Fresh content. But Google’s recent algorithm changes (which Bing and other search engines will most likely try to mimic) favor fresh content , as least for certain types of searches.

Optimization 100

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OCTOBER 18, 2010

The prolific Galen De Young first clarifies which commonly used metrics aren’t particularly important (and why), then does a deep dive into several more valuable ways to measure the impact of a corporate blog, including analysis of total site traffic driven by your blog, your blog’s impact on search traffic, and visit quality.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union.

Marketing Management 100

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Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Search traffic to blogs increases over time as the blog establishes authority and amasses content.

Social Media 100

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Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Content Length. Video Content Is Growing. Content Length.

Lead Ranking 265

Lead Ranking Lead Scoring Long Tail Marketing SEO 265

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JUNE 29, 2021

But if you see that there tends to be lulls in traffic around certain times, go ahead and use a chatbot. HubSpot , for example, has an exit-intent popup set up on its blog, prompting readers to sign up for the brand’s newsletter before closing their current tab. Automate Your Social Media and Content Marketing.

Marketing Automation Services 322

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 322

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” Pricing: free.

Marketing Automation Services 239

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Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Forbes is a traditional publisher increasingly reliant on bloggers for content. 37% of marketers agree that their blogs are the most valuable type of content marketing. Business blogging is now commonplace.

Stats 0

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Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

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Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s 1) TwitterCounter. 1) TwitterCounter. Pricing: free.

Twitter 100

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Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. How can you increase your content marketing footprint through guest blogging?

Business Blogging 100

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Webbiquity

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics. million in revenue.

Linkedin 100

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Webbiquity

JANUARY 31, 2011

And that leads to questions, like: What are the best ways to attract more (relevant) followers? Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Ever wonder exactly what impact Twitter can have on blog traffic?

Twitter 100

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Webbiquity

JANUARY 15, 2013

She writes that “The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content.” 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. A Simple Breakdown of All Your Facebook Advertising Options by HubSpot.

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Webbiquity

APRIL 8, 2013

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. The Ultimate List of Email SPAM Trigger Words by HubSpot. And there’s more.

Email Marketing 100

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Webbiquity

APRIL 8, 2013

The Ultimate List of Email SPAM Trigger Words by HubSpot. ” Answers to Your Top 11 Questions About Email Marketing by HubSpot. 25 Clever Ways to Grow Your Email Marketing List by HubSpot. Placing your email offer where people are reading and enjoy your content improves uptake.” And there’s more.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Social Media 100

Social Media Tools Media Enterprise Management 100

Webbiquity

AUGUST 28, 2012

” Blakeley concluded that “the online experience for consumers was undefined or uncharted, leaving consumers to fend for themselves to find relevance within the engagement without any reinforcement to brand value or story.” Content needs to be informational and neutral in tone. This one is different.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. by CustomerThink.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Retweet, reply, comment, and like relevant content, right from your tagboard. ” — RazorSocial (Tips). 8) Curalate.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

MARCH 27, 2017

Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. The tool automatically reshares older posts, keeping your content and accounts active.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Webbiquity

FEBRUARY 24, 2015

The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. 15 Step SEO Checklist for 2015 by Social Media Today.

Tactics 100

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JANUARY 14, 2014

What are the best ways to drive website or blog traffic with Twitter? 10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers by Social Media B2B. 8 Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. To grow your company’s Twitter following? Utilize Twitter advertising?

Twitter 100

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Webbiquity

NOVEMBER 26, 2013

quality of sites linking to the domain, anchor text distribution) or page-level keyword usage (content quality, relevance, meta tags, etc.). How to Conduct a Competitive SEO Audit to Outrank Industry Rivals by HubSpot. ” 2013 Search Engine Ranking Factors by Moz. The 10 New Rules for SEO by Business2Community.

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Webbiquity

NOVEMBER 26, 2013

quality of sites linking to the domain, anchor text distribution) or page-level keyword usage (content quality, relevance, meta tags, etc.). How to Conduct a Competitive SEO Audit to Outrank Industry Rivals by HubSpot. ” 2013 Search Engine Ranking Factors by Moz. The 10 New Rules for SEO by Business2Community.

Resources 100

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Webbiquity

JANUARY 26, 2011

How can PDF content be optimized for search? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. profitable) than just showing up well for high-traffic terms. SEO Basics. What Is SEO, Really?

SEO 100

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AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 6 tips for connecting with social media content by iMedia Connection. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 23, 2012

The brilliant Shel Holtz explains how organizations can tap into the power of Google+ circles for content marketing, completely apart from brand pages, noting “I’m skeptical about brand pages, since research indicates most people connect with Facebook’s version only to learn about coupons, discounts and special offers.”

Google 100

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Webbiquity

MARCH 28, 2012

5 Common Landing Page Mistakes by HubSpot Blog. Ilias Chelidonis shares an infographic detailing the top reasons visitors bounce from, or at least don’t stick around long, on websites including bad navigation, obtrusive ads or video, boring content/design, and poor readability. What patterns do you notice?

Design 100

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Webbiquity

NOVEMBER 28, 2011

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” Nearly a quarter prefer video content to text. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100