Tomorrow People

MAY 30, 2022

8 tips for marketing to existing B2B customers. When you do approach the relevant customers, be very clear on how their decision to upgrade or purchase more products can materially benefit them right now and in the future (in three months’ time, six months’ time, etc.). Have a dedicated content marketing plan for existing customers.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Lead Ranking 156

Tomorrow People

MAY 9, 2022

This article provides tips on best practices for internal launches, including what you should do and what you should avoid. If you’re not certain how long a certain task will take, be sure to ask the relevant team in advance. Covering the most relevant channels will boost your product’s visibility and prevent disengagement.

Product 156

Product Paid Search Agency Planning Broadcasting 156

Tomorrow People

MARCH 23, 2021

But, how the relevant metrics are tallied, along with context to overall market conditions also matters. Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge. Maximize sales and revenue.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Tomorrow People

JANUARY 7, 2021

As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment. Content created to pull users in, not be pushed out. This is the stage where you qualify them, perhaps with content that illustrates a known business pain. Squeeze pages, cordoning off valuable content with a data-harvesting form.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156