Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Only B2B

NOVEMBER 27, 2019

Let’s analyze 15 demand generation statistics that every demand marketer should know. Key takeaway: You should conduct customer research at regular intervals and update buyer persona to maximize ROI by staying relevant to your audience in all your campaigns. MarketingSherpa via HubSpot ). What are their pain points? Mailchimp).

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

DAGMAR Marketing

SEPTEMBER 13, 2022

Law Firm Marketing Statistics. Let’s look at some helpful insights and statistics. A combination of an intuitive website, good content, and a solid SEO strategy can work wonders for your online visibility. SEO helps Google recognize that your web pages are relevant for specific keywords. About Law Firm Marketing.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Make the Most of Written Blog Content. How-To Videos.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators. Dailymotion, with its global reach, can provide an alternative platform for your content.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Marketing Insider Group

DECEMBER 8, 2021

So optimizing your site content for voice search is something you need to think about, and the sooner the better. Prioritize Video Content. Consider these stats: Twitter claims that 82% of its users view video content on the app. Just cogitate upon that for a second: more than four-fifths of internet traffic will be to videos.

Practices 298

Practices Tips Business Emarketing 298

Marketing Insider Group

MAY 11, 2021

You can form accurate predictions by studying historical and current data and statistics. To form predictions about your customers and marketing results, predictive analytics mines data and uses a combination of statistics, predictive modeling, artificial intelligence (AI), and machine learning. Source: HubSpot.

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. If your emails are not relevant or interesting to your recipients, they are more likely to be marked as spam or deleted.

Deliverability 86

Deliverability Optimization CAN-SPAM Content 86

Hubspot

MAY 7, 2019

So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. Top Google Search Statistics in 2019. Now that we know how to search for trending topics, let’s look at how Google influences search with these latest statistics. source: Google ).

Statistics 98

Statistics Google Click Rate Adwords 98

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Hubspot

JULY 18, 2019

Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both. This method is mostly associated with search engines as advertisers bid on search keywords relevant to their target markets. What is SEO?

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Only B2B

JULY 7, 2023

In this comprehensive guide, we will explore what a B2B email list entails, give practicable way to build one from scratch, discuss proven strategies for list growth, examine effective lead nurturing methodologies, analyze relevant data and statistics, explore the future of B2B list building , and conclude with crucial insights for success.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? But there’s a way to significantly reduce the amount of time and money you spend producing event content. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Go Beyond SEO

JANUARY 25, 2024

The reality of the modern internet era dictates that visibility is the currency of growth, and it’s here that SEO Consultant services—encompassing keyword research, on-page optimization, link building, and bespoke content creation—become indispensable. Every statistic and success story echoes a resounding yes.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

SmartBug Media

MARCH 25, 2020

Registration offers the perfect opportunity to capture lead data that your sales team can use to deliver relevant, personalized content for weeks and years to come. Deciding on Webinar Content. Writing an hour’s worth of speaking content from scratch can be incredibly time-consuming. Finding Webinar Speakers.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Such campaigns are familiar.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Hubspot

AUGUST 8, 2017

Some worry about having enough content to publish while others might worry about posting on the company page from their personal account. We've started experimenting with different ways to leverage content on social media. We've started experimenting with different ways to leverage content on social media. Influencer Pods.

Social Media 74

Social Media Hubspot Media PR 74

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. 4 Content Considerations from the HubSpot State of Inbound.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Webbiquity

APRIL 10, 2018

Content has to be high quality and laser-focused to cut through the noise. The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). HubSpot ). How to best produce content for technical buyers?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Only B2B

MARCH 15, 2018

15+ Demand Generation Statistics that Every Business Should Know. Let’s analyze 15 demand generation statistics that every demand marketer should know. Key takeaway: You should conduct customer research at regular intervals and update buyer persona to maximize ROI by staying relevant to your audience in all your campaigns.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

Hubspot

JANUARY 22, 2020

Namely, planning out a social media content calendar. That means figuring out an entire month of fresh content that needs to be engaging, stand out, and make consumers identify with your brand on social media. Try these content ideas to re-vamp your posting game. Share user-generated content on Twitter. June 25, 2019.

Social Media 87

Social Media Media Content Stats 87

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. For some excellent proof, let these nine statistics do the rest of the talking.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Valasys

SEPTEMBER 22, 2023

It involves influencer selection, content creation, audience engagement, and focuses on building trust, generating leads, and measuring ROI. Content Strategy: Develop a robust content strategy that showcases the expertise of your influencers while delivering value to your target audience.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. The scope of Hubspot makes it somewhat difficult to assess.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

ANNUITAS

NOVEMBER 5, 2020

A statistic from Accenture Interactive shows 82% of demand marketing is ‘wrong place, wrong time,’ which means that 82% of demand marketing is not orchestrated around the customer journey. We’ve seen this statistic play out in real life. Your Content is Reaching the Wrong Audience.

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

Only B2B

FEBRUARY 4, 2020

An article published by Hubspot compiles, There are 3.8 These are a few handpicked statistics out of many to indicate the effectiveness of email marketing and why it should be your best marketing friend. A statistics published by Hubspot , states ‘Data suggests the ideal length of an email is between 50 and 125 words.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

SmartBug Media

SEPTEMBER 5, 2023

Much like an autonomous car, an AI-enhanced marketing machine can oversee the automation of many tasks, from data analysis to content creation. It can speed up processes, avoid traffic jams of data overload, and even predict the best routes to your target audience. Use artificial intelligence in marketing to optimize your website.

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

Hubspot

AUGUST 19, 2020

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. That's a lot of traffic to miss out on. So what do these SERP statistics mean for you?

Organization 101

Organization Paid Search Agency Lead Ranking Lead Scoring 101

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to find out. Video is expected to make up 80 percent of all Internet traffic by the end of 2019. Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. billion in 2021 to US$410.2 billion in 2026 at a CAGR of 16.0%

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Scoop.it

SEPTEMBER 30, 2021

Before jumping on the social media trends, here are some important social media statistics that marketers and entrepreneurs need to keep abreast of. Social Media Statistics Every Business Should Know. Source: Oberlo . Average Advertisement Content. Non-strategic Chatbots. Promotional Posts.

Social Media 67

Social Media Trends Media Cross-Selling 67

Hubspot

APRIL 25, 2019

Here are some other fascinating Amazon statistics: Amazon sells over 12 million products , not including books, wine, media, and services. Any traffic that hits your Amazon product pages is already primed to buy, even if they’re merely checking prices or researching new products. Have you utilized Amazon for any of these purposes?

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. You might assume that a HubSpot survey would be comprised of mostly HubSpot customers, but in fact only 43% have an affiliation to HubSpot.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Porch Group Media

OCTOBER 1, 2020

According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus. Email Marketing Statistics. Take a look at some of these amazing statistics on email performance: Marketers who use segmented campaigns note as much as a 760% increase in revenue. Approximately 90% of U.S.

Stats 71

Stats Email Marketing Trends Planning 71