Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An endless number of content ideas all on one page.” 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

FEBRUARY 16, 2021

Most B2B brands have difficulty in creating visually appealing content, which is one key reason Instagram isn’t the most obvious platform for B2B companies. Often, they don’t think they have the right type of content or they simply don’t know what to post on Instagram. FedEx: Provide Instagram Customer Care.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Webbiquity

MARCH 13, 2019

These sites are also places where your followers will promote your content and where someone else might find your content and link to it. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. This makes it easy for our readers to share our content on these sites.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Content quality doesn’t matter (much) to marketing success. What matters is producing strategic, relevant , high-quality content.

Webinar Metrics 262

Webinar Metrics Marketing Report Top of Funnel Marketing Strategy 262

Webbiquity

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. Traditionally, event marketing was intended to reach those in attendance, but through social platforms, you can now reach relevant people all around the world. This content then becomes visible to their friends or followers.

Trade Show 202

Trade Show Social Networks Social Media Advertising Agencies 202

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Showcase reviews: HubSpot, TNW News, Quick Sprout.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Webbiquity

FEBRUARY 2, 2016

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Relevate ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend. Image credit: MarketingProfs. 7 Digital Advertising Stats. 45 million U.S.

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Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

APRIL 10, 2018

Content has to be high quality and laser-focused to cut through the noise. HubSpot ). The four essential qualities of winning B2B content are brevity, accuracy, timeliness, and relevance. How to best produce content for technical buyers? Content Marketing Institute ). Content Marketing Institute ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Webbiquity

JANUARY 30, 2018

Roguelytics shows you how visitors are engaging with your content in real time, and how they move through your site. It’s difficult to give relevant examples because there are literally millions of possible correlations, and which ones the algorithm surfaces will be unique to your website.

Marketing Automation Services 224

Marketing Automation Services Analytics Tools Correlation 224

Webbiquity

OCTOBER 14, 2014

Visually optimize the content you deliver? Some date back nearly two years, but all are still relevant and useful. He highlights two rules in particular that are essential to telling a great story: tailor your content to the audience, and structure your story (think hook, meat, payoff). Effectively use humor?

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Webbiquity

DECEMBER 5, 2011

Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Fresh content. But Google’s recent algorithm changes (which Bing and other search engines will most likely try to mimic) favor fresh content , as least for certain types of searches.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

OCTOBER 18, 2010

New Rule: Size doesn’t matter, the content does.&#. 4 Business Blogging Best Practices by HubSpot Blog. Garrett French offers seven tips for getting relevant links to your content, such as constantly looking for ways to link to your peers first: “Link lavishly, and it will return to you in time.&# It was riveting.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union. Inbound Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Develop content that answers the questions you see being raised. The more relevant your content is to the concerns of your prospective buyers, the more likely it is to be read and shared.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Search traffic to blogs increases over time as the blog establishes authority and amasses content.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Content Length. Video Content Is Growing. Content Length.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Webbiquity

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Make your content easy to share by including social sharing buttons on your blog posts. Speaking at an event?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

JUNE 29, 2021

HubSpot , for example, has an exit-intent popup set up on its blog, prompting readers to sign up for the brand’s newsletter before closing their current tab. Start by targeting hyper-relevant search terms, then make it a habit to weed out keywords that underperform (leading to high bounce rates or requiring expensive bids).

Marketing Automation Services 322

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 322

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. What new features should you get familiar with? Which common mistakes should you avoid?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

OCTOBER 6, 2020

THE SINGLE BIGGEST THING: Create authoritative, high-quality content that people will want to link to. Manually evaluate the content quality on the site. Not only are iFrames a problem from content crawling standpoint, they can also slow down page loading time. Good content should answer these questions anyway.

SEO 207

SEO Webcast Budget Programs High Quality Lead 207

Webbiquity

SEPTEMBER 15, 2020

If you create viral video content that people like to watch, more of them will share them on social media. If the videos are getting shared a lot and the shares are driving views, you can create content on similar topics. Just type in the topic you are researching and the tool will show you all the relevant keywords.

Youtube 230

Youtube Video Marketing Generation Budget Programs 230

Webbiquity

MAY 28, 2019

It’s the number of people who regularly open and share your content that matters. Mailing list members who never unsubscribe but mark your messages as spam can hurt your deliverability to others who actually want your content. It isn’t how many people are on your mailing list that matters. Remove them from your list now.

Tactics 220

Tactics Email Marketing Template Newsletter 220

Webbiquity

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. What type of content is helpful to your members?

Linkedin 332

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 332

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Forbes is a traditional publisher increasingly reliant on bloggers for content. 37% of marketers agree that their blogs are the most valuable type of content marketing. Business blogging is now commonplace.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

JANUARY 24, 2017

Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” 1) TwitterCounter.

Marketing Automation Services 100

Marketing Automation Services Twitter Tools Best Practices 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. How can you increase your content marketing footprint through guest blogging? As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers.

Business Blogging 100

Business Blogging Tactics Tips Business 100

Webbiquity

JANUARY 31, 2011

And that leads to questions, like: What are the best ways to attract more (relevant) followers? Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. 8 Ways to Not Get ReTweeted by HubSpot Blog.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

JANUARY 9, 2012

What’s the best way to build a quality, relevant Twitter following? Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. Twitter for PR and Media Pros.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

MARCH 27, 2013

Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot.

Twitter 100

Twitter Tips Tools Tactics 100

Webbiquity

OCTOBER 23, 2012

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Jon Elvekrog details “four concrete strategies to use social advertising to deepen your brand impact on Twitter” for brands, among them getting your content “in front of connected fans.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Webbiquity

JANUARY 15, 2013

She writes that “The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content.” 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. A Simple Breakdown of All Your Facebook Advertising Options by HubSpot.

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Stats Facebook Best Practices Mobile Advertising 100