ANNUITAS
NOVEMBER 5, 2020
From a top-funnel to bottom-funnel approach, the first step to ‘engage’ correlates with early stage content that attracts a wide audience by touching on high-level, thought leadership topics, like industry trends. Your Content is Reaching the Wrong Audience.
ANNUITAS
JULY 23, 2015
The only problem with benchmarks and their data is that they must be relevant. If you are a tech start-up, do you care how a large manufacturing organization runs their marketing department or what their budget is for content marketing? Focus on your buyers – As always, make this content about your buyers. Probably not.
ANNUITAS
DECEMBER 15, 2015
76% of content marketers are forgetting sales enablement , according to a study by HubSpot. Is what you’re training on relevant to their day-to-day job or in the “nice to know” category? Can you minimize the number of screens and clicks? Can you deliver training in bite-sized nuggets?
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