Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. This newsletter is great for thinking ahead about ways to innovate and grow in the digital space. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Optinmonster

OCTOBER 12, 2021

Then this HubSpot review is for you. One popular email marketing software is HubSpot. Also, HubSpot features email marketing capabilities that make designing an email campaign quick and easy, all without the need for specialized design knowledge. That’s why, in today’s post, we’ll do a full HubSpot review.

Hubspot 70

Hubspot Budget Programs Enterprise Management Email Marketing 70

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Are you crafting up an informative newsletter to add value to their lives? Start Writing Emails with a Free Trial of SendX. Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

Hubspot

NOVEMBER 13, 2017

Other violations include: using the greeting “Hi Friend,” not segmenting your list, and “pushing” content to “get the word out.”. Each of these violations makes up a core element of the infamous “Email Newsletter.” Self-respecting email-marketers scoff at email newsletters. Yeah, that’s what I thought. I decided to investigate.

Newsletter 78

Newsletter Blast Campaigns Open Rate Internet Marketing 78

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

ClearVoice

APRIL 23, 2020

When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members. How can writing about people enhance your content? When do writers write about people? The secret winning element is… people.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

SendX

AUGUST 31, 2020

Also, there are different ways that newsletters are displayed on different devices from different email clients, depending on their individual standards. There are a number of email newsletter tools that provide services such as rendering and testing your email with different pricing plans, sizes, and features.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Contently

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. Content marketing is its own language.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Brandpoint

JANUARY 30, 2019

As a marketer, it’s your job to provide a clear direction in your content so users have a smooth, easy experience and know exactly what actions to take. CTAs guide users to their desired destination, which most commonly includes the following actions: Downloading content. Sharing content on social media. Appeal to emotion.

Top of Funnel 129

Top of Funnel Effectiveness Urgency Marketing Click Rate 129

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. What is User Generated Content? User-generated content can thus be exceedingly beneficial for your brand when leveraged effectively.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Optinmonster

APRIL 4, 2024

Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience. And it’s even better if you can test your sender names and email content. HubSpot HubSpot combines the power of CRM software with email marketing. How to Choose the Best MailChimp Alternative 1.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Hubspot

JANUARY 6, 2020

To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019. One HubSpot marketer that found this campaign powerful was Kyle Denhoff, a global acquisition campaign manager. "In

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day. No matter how you prefer to consume your sales content, we’ve got a little something for everyone. Contents 1. Top Sales Newsletters 2.1

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Moz

FEBRUARY 9, 2021

You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. With little instruction to work off of, they produce content that misses the mark.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. The same principle applies to content. Writing is a creative pursuit, but scaling content is a science.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Only B2B

DECEMBER 29, 2022

Instead of spending less on paid content marketing and advertising, B2B organizations are making the most of their budgets by concentrating their efforts on methods that naturally attract leads to their website. Content Marketing. The old saying “content is king” is still relevant today. Produce more leads.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Optinmonster

MARCH 22, 2024

With no clear consensus from the content marketing community, how are you supposed to decide what to do with the comments on your own blog? To me, blogging is not just about publishing content, but also the two-way communication and community building aspects behind it.”

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Martech

MAY 3, 2022

” write Brinker and Riemersma. “The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write. . Get the daily newsletter digital marketers rely on. The space is still growing.

Marketing Management 108

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 108

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? But there’s a way to significantly reduce the amount of time and money you spend producing event content. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

SmarkLabs

JANUARY 10, 2020

What makes up just about everything on the internet from the B2B-centric articles that you read to the games you play is all content. In the modern age of internet jargon, we tend to think of articles or blogs when we hear the word “content,” but there’s so much more to it than that. Video posts? Social media feeds?

Template 59

Template Webinar Metrics Marketing & Strategy Content 59

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. However, in smaller companies, content teams may need to take on this task themselves.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

MKT1

APRIL 6, 2023

How marketing strategy differs by GTM motion Really, I didn’t need to write this newsletter, I just needed to share this diagram: How to interpret this diagram: When describing self-serve below, I’m referring to self-serve dominant motions, which includes self-serve with sales assist. This bums me out.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Lead Ranking 105

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. Before you dive in, define your content hierarchy. Core topics.

Process 53

Process Optimization Curation RSS 53

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Content Creation Given the size of this goal, it's important to set up checkpoints to monitor progress and hold ourselves accountable.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Hinge Marketing

JUNE 4, 2015

.” — Hinge Email Marketing Guide How can you build a winning email newsletter while avoiding the common mistakes many firms fall into? 1) Position your newsletter for success. Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies.

Newsletter 48

Newsletter Ad Building Paid Search Agency Business 48

ClearVoice

JULY 22, 2022

The copy is insightful and compelling, and you’ve made great use of visual content. Every piece of content should have a call to action (“CTA” in marketing speak). We should never let a piece of quality content run into a dead-end. High-quality content naturally earns traffic, backlinks, and social shares. Blog posts.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Hubspot

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. Technical marketing is therefore a necessary component of content strategy, in order to engage, attract, and delight a more technical audience. Technical Content Marketing.

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Get reinvigorated about the power of content and what stories can do, this episode will do it.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

The Lead Agency

APRIL 14, 2024

No surprise, the reality is that every day brings with it incremental changes, and we B2B marketing experts stay abreast, adapt and do our best to package up what we’ve learnt into catchy, scannable and implementable content. After all, we all love content. Take transcript snippets and write blogs around the topic.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Content Standard

NOVEMBER 27, 2018

How-to video content recently saved the day for me—and got me thinking about its potential to help brands connect with customers in an authentic way. A variety of searches took me to well-optimized but not-particularly-helpful-in-an-emergency content: trends pieces, round-ups, celeb’s favorite products.

Video Marketing 88

Video Marketing Brand Identity Branding Storytelling 88