nDash

MAY 10, 2021

Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. How to Leverage Google Suggest as a Content Generation Tool. It might seem obvious to some content strategists, but others may not realize the valuable resource they have at their fingertips—Google. Keywordtool.io.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? It shouldn’t create 100% of your content, but it can be part of your content creation. Content creation still requires the invaluable human element. Additionally, they can analyze content performance.

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

Hubspot

APRIL 22, 2020

Aside from the differences above, Gen Z also consumes content differently from how older people have. They're also usually logged on to multiple social media channels at once, have a mobile-first mindset, and love video content. This way, you can improve on your own optimization tactics so that your content gets put on their radar.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. This blog post will cover nine SEO-friendly content writing tips to improve rankings. Update Old Content.

SEO 87

SEO Tips SERP Content 87

Marketri

FEBRUARY 22, 2024

The Top will be Lopped With hybrid search behavior, what’s considered “awareness stage” or “top-of-the-funnel” content will be disproportionately impacted. The top will be lopped over time, and companies and their marketers need to adjust their content marketing strategies accordingly.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Ready to dive into a perspective you won’t find anywhere else?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Only B2B

MARCH 10, 2022

HubSpot provides a CRM for free. Before making a purchase, B2B buyers are exposed to an average of 13 pieces of content. Information on a vendor’s website, in-depth reports, and third-party reviews are all examples of content. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. It’s a must.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You’ve probably come across discussions as to whether content marketing is a waste of time in the current climate of the internet. B2B Content Marketing Stats You Should Know.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. means consistent output of content. Consistent output means that you're doing content marketing, and you're doing it right. I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Low conversion rate.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

accelerate agency

MAY 9, 2020

Worthwhile results can only come through hard work over a long period of time. Content Tips. Rethink your use of long tail keywords. We all know that long tail keywords are important. They are especially useful for building and directing an effective content marketing strategy. Metadata Tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

SmartBug Media

JULY 27, 2020

SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. SEO is best implemented as a long-term strategy rather than a short-term plan, but there are some ways to quickly improve your rankings for your website. Update On-Page SEO. Page title.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? How to Identify Underperforming Content. Entertaining. Solutions based. Source: CMI.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

G2M Solutions

SEPTEMBER 12, 2017

The way you design your site, your content and the keywords you chose will all need to change. The following article was published in September 2017 by HubSpot. Human search behaviors have changed, and so have the technologies used to interpret and serve up search results.

Long Tail Marketing 76

Long Tail Marketing SEO Marketing & Strategy Keywords 76

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. So, it’s evident that blogging has grown into an incredibly popular content medium, but it certainly isn’t a new, innovative concept. While posting a regular blog isn’t mandatory, it has the potential to benefit your organisation immensely.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

DECEMBER 22, 2020

SEOs will habitually review SERP signals to make sure the content they publish matches with Google's organic search results, and ultimately delivers a high degree of satisfaction with regard to searcher task accomplishment. Is your content helping searchers accomplish the task they need to complete? What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

OCTOBER 27, 2010

These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Blue ocean keywords are innumerable, all you need to do to take advantage of this opportunity it create the content. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Televerde

DECEMBER 1, 2020

SEO Lets You Reach Buyers at Every Stage of the Sales Funnel with Relevant Content. You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. You can gain leverage over competitors simply by producing content your buyers want – like product comparisons.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). Invest in content, content, content. If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Target long-tail keyword variations. (Source: comScore ). Source: Kelsey Group ). Have location pages.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

NOVEMBER 17, 2020

With so much pre-existing content online, you have to offer an above-and-beyond return on your reader’s time investment. Then, once you’ve grabbed attention, it’s important to deliver consistent high-value content so your blog becomes a destination for knowledge building rather than a one-time find. DemandMetric ). WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

JANUARY 29, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. You want to approach sales engagements with assertiveness and gumption — and that generally means not tucking your tail and retreating at the first sign of friction. Haven't you seen Glengarry Glen Ross?

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

Atomic Reach

JANUARY 21, 2019

They have been able to cash in when it comes to creating content that brings value to their business and most importantly, their audience. As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. So we ask, is content creation actually challenging? Content Distribution.

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Hubspot

SEPTEMBER 19, 2017

Pillar pages help organize your website and blog content architecture according to the changing ways people are now searching for information. And that's more important than ever -- because the way people are searching for content is changing. What Is a Pillar Page? Why Create Pillar Pages. 2) Write (or designate) a pillar page.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Hubspot

JANUARY 24, 2020

Not only are they used to differentiate important pieces of content, but they hold weight with keyword relevancy and readability. For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce".

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

SmartBug Media

DECEMBER 19, 2022

There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

APRIL 2, 2020

In this case, after you've pulled your keyword research together, you have a list of keywords that don’t align with the page you have content for, which means you won’t rank for those terms. You need to use the tools that are out there (like Moz, SEMrush, HubSpot) to make sure that people are actively searching for your terms.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. Those are two great blog ideas and keywords you could target in your content. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. Analyze search intent.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Hubspot

NOVEMBER 9, 2016

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. Now what?".

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

MAY 31, 2018

As search moves towards voice, how people discover and consume content is changing. So how do you make sure you’re creating blog content for this new age of AI-enhanced search? Forrester at Yext says to look at your “content and its context.” Make sure your content is built the right way. Keyword research isn’t dead.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71