Remove Content Remove Hubspot Remove Lead Gen Remove Relevance Remove Tips
article thumbnail

8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. 8 Tips for LinkedIn Lead Generation. LinkedIn is a unique channel for lead generation. Create and Publish Relevant and Engaging Content.

article thumbnail

How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

Inbound lead generation is critical to organizations looking to build a true pipeline. Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Relevance is key. >> Related Content: How to Build a Buyer Persona—The Quick and Dirty Guide.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Symptoms of B2B selling sickness

Velocity Partners

And they’re not using Marketing’s expensively produced content. The fact that they’re ignoring most MQLs while sourcing their own leads should tell you something is drastically wrong. 60-70% of your content is never used because Sales doesn’t see the relevance. We don’t think this is usually the content’s fault.

article thumbnail

Email Marketing: 5 Tactics to Generate and Nurture More Leads

Unbounce

A well-crafted lead nurturing email is hyper-relevant to the reader’s stage in the buying process. 5 Ways to Improve Your Email Lead Generation. Follow these five tips to captivate your leads with your emails: 1. Tailor your lead gen emails. They’ll distract from your primary call to action.

article thumbnail

Lead Nurturing: You can’t automate trust

markempa

Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. As you might guess, we both experienced lead nurturing follow-up after those visits. But two things were missing: relevancy and trust.

article thumbnail

2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Content marketing is becoming more essential for success.

article thumbnail

Marketing Your Business On LinkedIn

Go Beyond SEO

Follow these tips from LinkedIn business to increase your chances of success. Publish Valuable & Relevant Content Regularly to LinkedIn. Content is king and it’s no different with LinkedIn Company Pages. Ideas for posts can be blog articles, industry news/articles, company news or content from your website.