Optinmonster

JANUARY 13, 2020

What to do with all the new traffic your content brings in. Simply put, your editorial calendar is the way your team plans ahead and organizes content releases. When you know what types of content you’ll be producing and for what specific goals, you’re ready to build your editorial calendar. What Is an Editorial Calendar?

Conversion 97

Conversion Youtube Hubspot Planning 97

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. You can’t evolve your content strategy without engaging with your niche-specific communities in the first place.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

SmartBug Media

JUNE 30, 2020

There’s the messaging platform that hosts attendee networking, the landing pages that act as session rooms for talks and lectures, the hosting of both live stream Q&As and recorded video talks. Some other content pieces to start building right out of the gate would be promotional templates for social and email sharing.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. SEO: Brian Dean’s YouTube strategy. Initially, Dean admits his YouTube account struggled to get any views.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Online Marketing Institute

DECEMBER 23, 2010

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

AUGUST 30, 2016

Here at HubSpot, we’ve used it for things like interviews with thought leaders. YouTube Live. YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. It won’t stream directly onto my YouTube page. 1) Plan your live stream like you would any other event.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Hubspot

OCTOBER 24, 2014

Ever wondered how to make those clickable buttons that show up on some YouTube videos? Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. How to Annotate a YouTube Video.

Youtube 28

Youtube Video Marketing Tips Work Management 28

Moz

JANUARY 22, 2019

The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Hubspot

OCTOBER 23, 2014

So you just created a piece of content for lead generation -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. 9) Host a contest.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

SendX

MARCH 18, 2021

You can click on the selected part of the content and simply move it to the desired location. Other than the normal email blocks available in every platform, there is a "Video" block in AWeber which saves a lot of time by creating an image of your YouTube or Vimeo video and hyperlinking that image with the actual video. Forever free.

Marketing Management 364

Marketing Management Budget Programs Email Marketing B2B Marketing 364

Hubspot

SEPTEMBER 19, 2019

Deleting 3,000 pages from the HubSpot Blog. Deleted 3,000 pages from the HubSpot Blog. It was a project that our head of technical SEO, Victor Pan, and I had wanted to run for a long time -- because counterintuitively, getting rid of content on your site can actually be fantastic for SEO. Why run a content audit?

Hubspot 74

Hubspot Content Click Rate Domain 74

Hubspot

APRIL 14, 2013

Every Character Counts: Google Secures New URL Shortener Domain, YT.be, From The Next Web. When it comes to sharing content in social media, every character counts. This has become increasingly more difficult for YouTube’s 1 billion monthly users who share tons of videos on the web. For marketers, this is great news.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Facebook Mobile Advertising 28

B2B Marketing Insights - WE

JUNE 29, 2018

Panabee for name and URL search. Every page on your site should have a goal attached to it. Your content and SEO efforts will compound over time. Think “compounding content.”. Citations are the digital “land grab” for your business. Online Etymology Dictionary for word origins. Greek & Latin Roots. Add an SSL.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Hubspot

OCTOBER 6, 2011

Do your landing page offers generate a high conversion rate but few actual leads? Chances are, it's not a content quality problem you have on your hands. it's a content promotion problem. And in addition to image/button CTAs like the one below, you can also include text CTAs within the body of your blog content.

Top of Funnel 28

Top of Funnel Landing Pages Advertising Funnels Webinar Metrics 28

EMagine B2B Blog

FEBRUARY 26, 2013

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Content in your products and services section also need sot be compelling. A good example of an about section is Accenture.

Linkedin 40

Linkedin Guidelines Paid Search Agency Companies 40

Hubspot

MARCH 28, 2012

1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed -- and if you want them to forward it to their friends, family, and colleagues that aren't already on your email list. 7) Add an email signup call-to-action as a custom tab on your Facebook page.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Hubspot

SEPTEMBER 7, 2011

Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand. Setting up a Page is simple. Just visit https://www.facebook.com/pages/create.php , and follow the step-by-step setup instructions.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Here are the similarities between the two: Technical on-page optimization is done on both B2B and B2C sites to improve the user experience. Content marketing is a vital part of both B2B and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

SEPTEMBER 18, 2020

Social media is an extremely valuable tool for promoting your marketing content. Jump to instructions for: Twitter | Facebook | LinkedIn | YouTube | Pinterest | Instagram. These links and buttons enable your website visitors and content viewers to easily share your content with their social media connections and networks.

Social Networks 101

Social Networks Social Media Media Landing Pages 101

Single Grain

JUNE 26, 2020

TABLE OF CONTENTS: Improve User Experience Across Your Entire Site. Write Longer Content (Most of the Time). Take Advantage of YouTube SEO. Target Local Searchers with Local Landing Pages and Listings. Create better pages and faster websites. Optimize for Voice Search. Design for Mobile First.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

SEPTEMBER 21, 2011

Instead of generating the QR code with a direct link to the landing page of your choice, use bitly.com to shorten your link, and use that version instead. For more information about creating tracking URLs, check out the " Marketer’s Guide to Tracking Online Campaigns.". Linking to Boring Web Pages.

Planning 28

Planning Landing Pages Mobile Marketing Fulfillment 28

Hubspot

NOVEMBER 17, 2011

Long tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on youtube. Long tail keywords are more specific, which means visitors that land on your website from a long tail search term are more qualified. Identify terms that would be good to create content around. Why Target Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Website redesign can be lethal or liberating for your business.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Hubspot

SEPTEMBER 4, 2013

When people come to your Facebook Page, where do you think they first look? It''s a visual piece of content that sits at the top of your Company Page. Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+.

Template 28

Template Facebook Guidelines Ideal Customer Profiles 28

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. Figure out which channels are working for you.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. Recommended Reading: All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Landing page quality. These ads allows you to get your ad out on the Google Search Results page. These allow you be out there on YouTube. Google Video Ads.

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

Hubspot

AUGUST 7, 2012

One creative way to steer them towards donations is by tweeting links to your charity’s donation landing page and letting them know how their donation makes a difference. A great way to engage those who like your Facebook page is by providing them with a place to share their own stories, and comment on yours.

Social Media 28

Social Media Creativity Media Landing Pages 28

Optinmonster

JANUARY 26, 2024

For example, did you know that, according to the Content Marketing Institute , 58% of marketers use webinars for promotion? Like all content marketing, webinars rely on their titles to pique people’s interest. If you look at Hubspot’s slides, they follow this pattern. Hubspot also keeps graphics clear and easy to understand.

Lead Generation 69

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 69

Single Grain

MAY 20, 2021

If the main source for this tested landing page is organic traffic , the consequences might be harsh. Related Content: * 11 Proven Hacks to Increase Your Organic CTRs ?? * How Do the Search Engines Evaluate Your Pages? Search engines feed their algorithms with data they find on crawled pages. internal links.

SEO 98

SEO Lead Scoring Lead Ranking Traffic 98

Hubspot

JUNE 18, 2012

Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. A keyword with higher competition would be more difficult to rank for on the first page of Google. Google averages out the cost of each of the clicks to your landing page from each ad, and uses this as the average CPC.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot Tried and true and the holy grail for lead tracking. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

SmartBug Media

SEPTEMBER 23, 2020

Create relevant content. Optimize URLs and invest in single use URLs. Curate content. Identify the best source and give them the content, reciprocity will work. Promote a single action per page. Look at page views and unique page views. Include the content that your audience cares about.

Lead Generation 105

Lead Generation Generation Leads Lead 105

Single Grain

MAY 26, 2023

In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

SmartBug Media

NOVEMBER 18, 2022

She explained inbound marketing is a methodology , all about serving the right content to the right person at the right time. The foundation of inbound marketing is content. HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Optinmonster

MARCH 19, 2024

IsItWP Headline Analyzer IsItWP Headline Analyzer tool lets you write click-worthy headlines that drive traffic, make people share your content, and rank better in search results. Once you land on the Headline Analyzer page, all you need to do is insert your title and click Analyze. Try OptinMonster’s Headline Analyzer now!

Lead Ranking 88

Lead Ranking Resources Lead Scoring Tools 88