Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Do people stay on the page for a reasonable amount of time, or do they bounce?". Total pages indexed. Total pages that receive traffic. Much clearer!

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Website audits usually evaluate a site not only for its content, but also for its technical performance. throughout the content of your website. What Is a Website Audit? Search Engine Optimization.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Moz

FEBRUARY 9, 2021

You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. With little instruction to work off of, they produce content that misses the mark.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

NOVEMBER 9, 2017

It could be an excerpt from a larger piece of content in the form of a blog post. It's pulled from a page's content to include the text that Google believes will best answer your question, and is displayed with the page title and URL. So, what does that mean in the context of marketing?

Features 73

Features Google SERP Lead Scoring 73

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )?

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. The snippet displays content from within one of the pages ranking on page one that directly answers the question searched for without the user having to visit the actual page.

Features 28

Features Google CTR SERP 28

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. 2017 - Sept. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Albacross

DECEMBER 25, 2018

According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive. One of the first things to do is to optimize your profile page. Furthermore, engage in some search engine optimization (SEO) to ensure your page shows up high in SERPs. Content marketing.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Moz

FEBRUARY 20, 2019

For context, this blog started off with content for the first two years before they launched their flagship product. Now, they sell a catalogue of products highly relevant to their content and, thanks to one of the most entertaining Shark Tank episodes ever aired, they have acquired investments and a highly engaged niche community.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

MARCH 31, 2015

It will use mobile-friendliness as a ranking signal -- if your website isn''t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. Think back to the last time you landed on a site that wasn''t optimized for mobile. What''s the new algorithm update about? 2) W3C mobileOK Checker.

Google 28

Google Marketing Websites Tools Mobile Marketing 28

Hubspot

NOVEMBER 9, 2011

During my time as a content marketer, that’s what I touted. If you write great content consistently, you will get more customers. The problem is thinking of content marketing as a replacement for inbound marketing , rather than a subset of it. 5 Confessions of a Content Marketer. I have a confession. Will It Blend?

Content Marketing 28

Content Marketing Viral Marketing Inbound Marketing Content 28

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Long tail keywords are more specific, which means visitors that land on your website from a long tail search term are more qualified. Long tail keywords help you stay agile.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Single Grain

JUNE 26, 2020

TABLE OF CONTENTS: Improve User Experience Across Your Entire Site. Write Longer Content (Most of the Time). Target Local Searchers with Local Landing Pages and Listings. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. Content marketing is a vital part of both B2B and B2C SEO. Click To Tweet.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

NOVEMBER 4, 2010

Bring me to that page quickly and easily and I’ll be more likely to continue through checkout without getting frustrated beforehand and abandoning the cart. Now, how can you get people actively seeking the products you offer to land directly on that product’s page on your eCommerce site ? Don’t make me dig.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. SEO is about building a strong content foundation that earns you more attention as time goes on. On-page SEO. Where SEO and PPC Differ.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 8, 2014

To read more content like this, subscribe to the Inbound Insiders section. According to Search Engine Land, Cutts has confirmed that Google has applied a 15% reduction in the amount of rich snippets displayed in the search results. The focus would be on showing “high-quality” authors in SERPs. Who is showing up?

Google 28

Google SERP Ideal Customer Profiles Clickthrough 28

Hubspot

SEPTEMBER 7, 2011

Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand. Setting up a Page is simple. Just visit https://www.facebook.com/pages/create.php , and follow the step-by-step setup instructions.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Navigate the Channel

MAY 22, 2023

Think of keywords as topics, or ideas that form content on a website. Think of them also as the words and phrases regular humans enter in search boxes on any search engine, predominately Google, to find content. Everything on a webpage page, including text, videos and images are primary keywords. Wait, what? Keyword relevancy?

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

JANUARY 24, 2013

Here are some of the top benefits from a marketing perspective: Improving Website Performance: Website audits usually evaluate a site not only for its content but also for its technical performance. throughout the content of your website. throughout the content of your website. 1) The Content Assessment.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

SEPTEMBER 26, 2011

Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. It appears in the title tag for both your Twitter profile and your individual tweet pages. Use Your Real Name Wisely.

Twitter 28

Twitter SEO Tips Profiling 28

Hubspot

DECEMBER 5, 2011

As marketers and business owners are getting more comfortable using Google+ and integrating it into their overall social media strategy, it's time to start considering some of the finer points of managing a Google+ business page. 7 Silly Google+ Page Mistakes to Avoid. Google+ business pages also provide a field for your website URL.

Google 28

Google Business SERP Custom Publishing 28

ClearVoice

MARCH 26, 2021

What is a content gap analysis? A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. But first, content producers, we need to talk. But first, content producers, we need to talk.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Single Grain

JANUARY 24, 2020

Older SEO metrics like content and backlinks are still as important as ever, so you shouldn’t ignore these ones in favor of the newer, “sexier” voice and zero-click search metrics when sharing reports data with your clients. You can place your CTA in the highest-traffic pages to increase your conversions.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Convert

MAY 12, 2022

CRO is about solving customer problems and pains, not shifting pixels on a page. On-page SEO. Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Your brand’s name is the first thing users see when your page appears on Search.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Vendors have traditionally tailored content to the awareness and purchase stages.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

MARCH 15, 2013

Here's what the major Panda updates have been created to address: 1) Thin Content. One of Panda’s core targets for penalization is websites that have little in the way of original content. 2) Duplicate Pages to Target Keywords. 2) Duplicate Pages to Target Keywords. 4) Empty Web Pages. 4) Empty Web Pages.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

MARCH 8, 2019

In 2018, HubSpot found 61% of marketers said improving SEO and growing their organic presence was their top inbound marketing priority. SEO enables you to get on page one of Google, and helps you rank for the keywords that matter most for your business. Meta tags can help you rank on the SERP's for the right keywords.

Tagging 101

Tagging SEO SERP Click Rate 101

Hubspot

SEPTEMBER 8, 2014

To read more content like this, subscribe to Insiders. Generally, these updates are geared to improve content quality for Google’s customers, but each has its own intricate focus that you should be aware of. What do I mean by poor quality content? First and foremost, analyze your website’s content.

Google 28

Google CAN-SPAM Guidelines SERP 28

Hubspot

SEPTEMBER 11, 2018

In the following pages, I’m going to break SEO into its most basic parts and show you how to use all its elements to construct a successful SEO strategy. And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). With high visibility, your domain is prominent in SERPs. Visibility.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

accelerate agency

FEBRUARY 12, 2023

A recent report by Brightedge found that 68% of online experiences begin with a search engine, but only 0.63% of those searchers will go beyond the first page of Google’s search engine result. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs).

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

SmartBug Media

NOVEMBER 18, 2022

She explained inbound marketing is a methodology , all about serving the right content to the right person at the right time. The foundation of inbound marketing is content. HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98