Hubspot

JANUARY 28, 2020

SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. A CMS can help you build exciting, delightful content, resulting in more conversions and lead generation. Every team member would individually use their account to work collaboratively on team projects, like editing a landing page.

CMS Development 67

CMS Development Work Management Marketing Management Landing Pages 67

Hubspot

APRIL 25, 2019

Optimizing Your Amazon Product Pages. Before you build an Amazon marketing strategy, you must ensure your Amazon product pages are ready to receive new shoppers. You can do this by optimizing your pages to attract buyers. Let’s review the specific components of your product pages as organized from top to bottom. (If

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Navigate the Channel

DECEMBER 7, 2022

With numbers that inviting, eCommerce lands in the win bin, but before you choose your online selling platform, ask how your platform addresses these two issues: How user-friendly is it? Compelling content is a fundamental element, but what exactly is it and why does it matter to a site’s user-friendly feel? The B2B U.S.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Do people stay on the page for a reasonable amount of time, or do they bounce?". Total pages indexed. Total pages that receive traffic.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. When you blog for customers, you're not only providing useful content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

JULY 22, 2020

Invest in upping the branded content on your social media and website. When you figure out useful keywords, use them on webpages and in supporting content following SEO rules. Optimizing your content with keywords gives those web pages a greater chance of ranking highly on Google. Adjust your pricing model if needed.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Moz

FEBRUARY 9, 2021

You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. With little instruction to work off of, they produce content that misses the mark.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Vidyard

NOVEMBER 2, 2017

Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )?

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

seo.co

NOVEMBER 15, 2021

Increasing the size of your text will make it easier for both mobile users and visually impaired visitors to read your content. Many people, including older people and the visually impaired, use screen magnifiers to view content from their smartphone or tablet. There’s a little confusion regarding how image alt text affects SEO.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Website audits usually evaluate a site not only for its content, but also for its technical performance. throughout the content of your website. What Is a Website Audit? Search Engine Optimization.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. 2017 - Sept. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Moz

FEBRUARY 20, 2019

This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. You can see the whole SEO channel context analysis in this Data Studio SEO report template. You're being a human and you're analyzing.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. A content strategy is a holistic approach to delivering information to customers. Quick Takeaways.

Top of Funnel 295

Top of Funnel Examples Marketing & Strategy Paid Search Agency 295

Hubspot

APRIL 17, 2014

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Download these free PowerPoint templates. your name, profile image, and the number of circles you’re in) next to your posts when they appear in search engine results pages (SERPs).

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. But no matter how great the content of your webinar is, it doesn't mean much if there's nobody there to hear it. At HubSpot, we’ve given away tickets to events, free marketing consultations , ad spend coupons to Facebook and LinkedIn. 8) Create an informative landing page.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Hubspot

JANUARY 22, 2013

While meta descriptions have no impact on your search engine rankings in and of themselves -- Google's figured out how to determine the subject matter of your content in other ways -- they do impact conversion rates. It's what readers will see in the SERPs, social media, and their inboxes. And conversion rates do matter for your SEO.

Paid Search Agency 28

Paid Search Agency Copywriting Advertising Agencies PPC 28

Hubspot

MARCH 15, 2013

Here's what the major Panda updates have been created to address: 1) Thin Content. One of Panda’s core targets for penalization is websites that have little in the way of original content. 2) Duplicate Pages to Target Keywords. 2) Duplicate Pages to Target Keywords. 4) Empty Web Pages. 4) Empty Web Pages.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Hubspot

MARCH 8, 2019

In 2018, HubSpot found 61% of marketers said improving SEO and growing their organic presence was their top inbound marketing priority. SEO enables you to get on page one of Google, and helps you rank for the keywords that matter most for your business. Meta tags can help you rank on the SERP's for the right keywords.

Tagging 101

Tagging SEO SERP Click Rate 101

Hubspot

OCTOBER 17, 2014

Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ). If your title is too long, your SERP CTR could plummet. Keep Your Title to ~55 Characters.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

SEPTEMBER 26, 2011

Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. It appears in the title tag for both your Twitter profile and your individual tweet pages. Use Your Real Name Wisely.

Twitter 28

Twitter SEO Tips Profiling 28

Directive Agency

APRIL 15, 2022

Let’s look at a real-life example of a typical SaaS customer journey for Visme — a subscription-based design and content creation platform. Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. SaaS Customer Journey Example. Increase brand awareness.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Hubspot

JULY 25, 2017

If you're just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. Standing landing page/form. My colleague, Patrick Wilver , built this template for us. Welcome back. CRO Test #1.

Landing Pages 72

Landing Pages Contacts Template Conversion Rate 72

accelerate agency

FEBRUARY 12, 2023

A recent report by Brightedge found that 68% of online experiences begin with a search engine, but only 0.63% of those searchers will go beyond the first page of Google’s search engine result. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs).

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

JANUARY 24, 2013

Here are some of the top benefits from a marketing perspective: Improving Website Performance: Website audits usually evaluate a site not only for its content but also for its technical performance. throughout the content of your website. throughout the content of your website. 1) The Content Assessment.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

SmartBug Media

NOVEMBER 18, 2022

She explained inbound marketing is a methodology , all about serving the right content to the right person at the right time. The foundation of inbound marketing is content. HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Single Grain

AUGUST 18, 2020

Content marketing costs. Returning” under “Behavior” You will then see the total number of new and returning visitors, as shown in this image : The behavior metrics, such as bounce rate, pages/session, and average session duration, are also crucial as they indicate how interested your new visitors are in your services.

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Golden Spiral

JULY 2, 2021

Content marketing is a foundational element of a successful HealthTech marketing strategy. But in order for your content marketing efforts to work, you need to consider the user experience of the resources section of your website. Can your visitors find content organized by pain point? Take a look at HubSpot’s resource library.

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Now, how do you keep up?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Optinmonster

NOVEMBER 5, 2021

You can use their drag and drop editor and email newsletter templates to create and send professional emails. HubSpot Email Marketing has some of the most powerful analytics while remaining intuitive and easy to use for non-tech users. Also, why not check out HubSpot’s free CRM ? Get started with HubSpot today!

Promotion 87

Promotion Conversion Marketing & Strategy Lead Scoring 87

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Here are some examples of outdated SEO tactics in 2019: Content Machines. That’s right.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Not too shabby for less than six hours of content.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

accelerate agency

JANUARY 10, 2021

But only 0.78% of people doing a Google search go to the second page of Google’s search engine results. . A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. How much do they click on or engage with your content?

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Hubspot

JUNE 18, 2012

Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. A keyword with higher competition would be more difficult to rank for on the first page of Google. Google averages out the cost of each of the clicks to your landing page from each ad, and uses this as the average CPC.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28