10 Excellent Landing Page Design Examples
AUGUST 20, 2015
Do you have any landing pages with content offers, downloadable guides, or even consultation requests? If you answered “No” to any of these questions, you should start by learning what landing pages are and how to optimize them. This landing page is super simplistic! This landing page has some great qualities to it. Example 10: HubSpot.
Why You Should Create More "Boring" Content
MAY 1, 2015
I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article. If you're looking to start creating more "boring" content for your business, keep on reading.
10 Requirements to Deploy Successful Online Content Marketing
Savvy B2B Marketing
JANUARY 23, 2012
Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing. Blog – While there are other ways to deploy content marketing online, a blog represents one of the most flexible ways to publish content on the internet.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Dynamic Content.
The Blogging Tactic No One Is Talking About: Optimizing the Past
JUNE 17, 2015
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past.
How to Breathe New Life Into Your Marketing With Visual Content
JUNE 18, 2012
Visual content is awesome. It grabs your audience's attention, it's quick to consume, it's shareable, and for those for whom writing is a bigger nightmare than those dreams where you're late for school and don't have any pants on, visual content is a nice alternative to keep your content creation machine chugging. Integrating Visual Content Into Your Social Media Marketing.
The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
OCTOBER 17, 2014
Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet. HubSpot customers, you’re covered.). Include Numbers. Congrats!
The Ultimate Online Editing and Proofreading Checklist
APRIL 24, 2015
As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. Unfortunately, it's that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the door. Is the content comprehensive?
How to Generate Leads From the Most Popular Pages on Your Website
OCTOBER 14, 2016
From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. And because so many people are landing on those four or five pages, it's very important that you take special care to optimizing those pages for conversions. Which Pages Get the Most Traffic? Among other things.).
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Content Marketing Tools. TagCrowd.
How To Get A Positive Return On Your Marketing Investment
B2B Marketing Insider
JUNE 15, 2015
If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Publish Keyword-Driven Content. If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors.
A Handy Guide to Optimizing Your Social Media Channels
APRIL 17, 2014
If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. To truly understand the impact of your post timing, you’ll need a social media publishing tool that can talk directly to your database of contacts (if you’re a HubSpot customer, that technology is already in place ). Facebook. Twitter.
How to Tell Google Not to Index a Page in Search Results [Quick Tip]
MARCH 30, 2013
Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. This post will walk you through why you might want to remove certain web pages from the SERPS (search engine results pages), and exactly how to go about doing it. Why You'd Want to Keep Web Pages Out of Search Results. Say what?!
30 Careless Mistakes That Will Totally Muck Up Your Marketing
JANUARY 9, 2013
In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. So instead of labeling your list of marketing students, "List A," label it as "Marketing Students," silly. 4) Prematurely Publishing Content. This one applies to any piece of content you can "schedule." That image you're using in your content?
18 Ways to Guarantee Nobody Misses Your Next Webinar
SEPTEMBER 4, 2012
Here at HubSpot, we know a thing or two about webinars. But no matter how great the content of your webinar is, it doesn't mean much if there's nobody there to hear it. Having an established history of providing quality, educational content -- whether via your blog content, written lead generation content, or previous webinars -- can help boost your webinar attendance.
How to Track, Analyze, and Improve Your SEO Strategy
APRIL 10, 2012
For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs). Establish Your Baseline Metrics.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
And while Google freely talks about their overarching goals with these updates being to weed out lower-quality websites that don’t satisfy searchers with quality content, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. It looks at content creation, optimization, and promotion skills.
Confessions of a Content Marketer
NOVEMBER 9, 2011
During my time as a content marketer, that’s what I touted. If you write great content consistently, you will get more customers. But for the majority of people who see minimal gains after investing time and effort into legitimate content creation , it’s dismissive to say the problem is just bad writing or publishing too infrequently. Connect with HubSpot
10 Places You Can't Afford to Publish Mediocre Marketing Copy
JANUARY 22, 2013
While meta descriptions have no impact on your search engine rankings in and of themselves -- Google's figured out how to determine the subject matter of your content in other ways -- they do impact conversion rates. In other words, if you write boring content in your meta descriptions, searchers are going to be far less prone to click on your search engine result. Kind of. how meta).
12 Places Businesses Should Be Collecting Online Reviews
OCTOBER 23, 2012
If you have a page under Google+ Local, anyone can leave a review for your business. If you click into "Read more info," you'll go to the 'Local' tab of the business' Google+ Page, where more reviews can be seen and posted. Insider Pages. Another local, user-generated review site, Insider Pages, lets anyone share reviews of local businesses for free. Until today.
The Top 8 Priorities for Any One-Man Marketing Team
APRIL 5, 2013
HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. 2) Establish exactly who your audience is. Wouldn’t it be frustrating to spend a ton of time creating content that falls on deaf ears? Here at HubSpot, for instance, we have five core personas!
Lessons From the Best Marketers of the 2012 Inc. 5000
OCTOBER 4, 2012
HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. They have a Twitter account and Facebook page. But their content isn't getting shared on social media that often. Let's dive in!
8 Excellent Reasons to Redesign Your Website
JANUARY 30, 2014
Do your landing pages inspire people to learn more by digging deeper, or are they simply aesthetically pleasing pages that convey little value? Is your important content hidden? If your site isn’t responsive yet (some content management systems like HubSpot''s COS are responsive out-of-the-box), the chances you''re losing leads and maybe even customers are high.
The Ultimate Facebook Marketing Cheat Sheet
SEPTEMBER 7, 2011
Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand. Setting up a Page is simple. Just visit https://www.facebook.com/pages/create.php , and follow the step-by-step setup instructions. Access your Page's Insights at [link]. 8.
How Inbound Marketing Can Fuel Native Advertising
FEBRUARY 18, 2013
While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. Basically, it consists of natural content that appears in a medium's organic content stream -- with the caveat that its placement was purchased rather than appearing organically.
You???re Taking These Marketing Maxims Way Too Literally
AUGUST 8, 2014
So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. ” HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
11 Ways to Totally Screw Up Your Inbound Marketing
NOVEMBER 23, 2011
Identify who these prospects are together so content can be created to address their needs. Spending more time and money on design than content creation. Sure, visual cohesion is an aspect of establishing your brand, but it’s not anywhere near as important as great content. Writing tons of mediocre content instead of less frequent, but remarkable, content.
7 Silly Google+ Business Page Mistakes to Fix NOW
DECEMBER 5, 2011
As marketers and business owners are getting more comfortable using Google+ and integrating it into their overall social media strategy, it's time to start considering some of the finer points of managing a Google+ business page. Silly Google+ Page Mistakes to Avoid. 1.) Google+ business pages also provide a field for your website URL. Look at that page!
Deconstructing the Qualities of High Quality SEO Links
MARCH 2, 2012
And how do we know that, when we receive an inbound link, give an outbound link, or internal link our own content, that we're doing it the most effective way? The more inbound links to your site from quality, high authority sites, the higher your website -- and the individual page on your site to which these sites link -- rises in the search engine results pages (SERPs).
The Ultimate Guide for Mastering Long Tail Search
NOVEMBER 17, 2011
When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Long tail keywords are more specific, which means visitors that land on your website from a long tail search term are more qualified. Identify terms that would be good to create content around. Connect with HubSpot
How B2B Marketers Can Succeed on the 6 Big Social Networks
MAY 10, 2012
You already have tons of great content living in your various slide decks, and you don't have a lot of time to create new lead gen content. Why not add a call-to-action in those slides, repurpose them as lead generation content, and share it on LinkedIn? LinkedIn has a SlideShare app called SlideShare Presentations that lets you easily import presentations from your SlideShare account and share the content with LinkedIn members! 2) Get more visibility for your blog with an RSS feed. Your blog's RSS isn't the only way to get your content out to the masses on LinkedIn.
A Marketer's Guide to Accumulating Awesome Online Reviews
MARCH 15, 2012
The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. Socialnomics reports that for the world's largest brands, 25% of search results return user-generated content from review sites, blogs, and social media updates. Connect with HubSpot
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. keyword with higher competition would be more difficult to rank for on the first page of Google. Google averages out the cost of each of the clicks to your landing page from each ad, and uses this as the average CPC. Google is the most used search engine on the web. Right.
Your Topmost Misguided Myths About PPC. BUSTED
MARCH 19, 2012
Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. Because there is credence to the idea that if you rank in both the top organic spot and the top paid spot for a search term, your brand will enjoy a more authoritative position in the searcher's mind, increasing conversion rate from search result to web page. Connect with HubSpot And what marketer isn't? right?