KoMarketing Associates

JUNE 5, 2018

Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page views, inbound links, and social media shares. Strategic Keyword Targets.

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

FunnelEnvy

DECEMBER 26, 2023

Organic search is most likely job 1. Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Each phase requires different marketing approaches and content types. Search engine optimization is the essential starting point.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SmartBug Media

JUNE 29, 2021

Your SEO strategy determines your search rankings. If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. How do you get your content featured in a Featured Snippet?

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot uses a drag-and-drop page builder.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

SmartBug Media

JUNE 12, 2020

While traditional inbound marketing casts a wide net of blogs, e-books, white papers, and emails in an effort to attract visitors from search engines, account-based marketing (ABM) is more like spearfishing, where you identify exactly who you want to target and land as an account—and then you go hunting.

Account Based Marketing 91

Account Based Marketing ABM Hubspot Sales Qualified Leads 91

Anyword

AUGUST 25, 2022

Google recently announced the upcoming rollout of a change to its search ranking algorithm that’s shaping up to be the most significant in over a decade. They’ve branded the change: “The Helpful Content Update.”. What is Google’s “Helpful Content Update”? And what types of content might be affected the most?

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Customer Experience Matrix

AUGUST 30, 2012

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. But it removes a major annoyance. workflows (hah!

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Webbiquity

MARCH 9, 2021

Graphic Design: As the infographic notes, the psychology of color is a key consideration in website design generally, and even more specifically for creating effective landing pages. It’s a key component of the overall user experience (UX) on your site, as well as playing a role in search engine optimization (SEO).

Design 282

Design Marketing Websites Industry CMS Mobile Marketing 282

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. But how do you start to create high-performing content that cuts through the noise, moves people to take action, and grows your business? What Is Content Marketing? Why Should Brands Bother With Content Marketing? So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Marketing Insider Group

JULY 13, 2020

Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. Backlinko has found that the number of domains linking back to a page is one of the most important ranking factors that Google uses when determining page rank. I get it – you’ve got a business to run. Why is this?

Paid Content 312

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 312

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Webbiquity

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. Image credit: HubSpot. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. Create On-Site SEO Content. Order the product on their home laptop.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Content Marketing Strategy. So what amount do you need.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

SmartBug Media

JUNE 14, 2021

If you’re contemplating making the switch from Pardot to Hubspot—or vice versa—there are some essential things worth considering. HubSpot: A Quick Overview. HubSpot is often touted as the industry-leading marketing automation platform and the father of the Inbound Methodology , which is centered on: “.

Hubspot 98

Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Seth Godin.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

DECEMBER 20, 2019

If you haven't properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in.

Tagging 93

Tagging SEO Sample Content 93

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. You go through the steps of research, ideation, content creation and promotion. More time in each sales stage.

SEO 123

SEO Top of Funnel Buyer Personas B2B 123

SmartBug Media

DECEMBER 19, 2022

There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. These search queries are called “keywords”. Their content has to be relevant. With over 3.5

Hubspot 74

Hubspot Cost Google Process 74

Sprout Social

AUGUST 28, 2023

Table of contents: Best overall AI marketing tool AI marketing tools for copywriting AI marketing tools for editing AI marketing tools for digital marketing AI marketing tools for automation Best overall AI marketing tool More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. People are brought in by search engines as opposed to being pushed in from ads or other channels. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.".

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Navigate the Channel

JUNE 2, 2023

In addition to building site navigation that organically and easily leads users to click through, engage with content and make inquires once they get to your website, your marketing efforts should include strategies to drive qualified traffic to it. Blogs make your website show up in search engines, which results in more quality traffic.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Finally, at the end sits paid search and all of our SEO efforts.”. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Search Marketing. SendinBlue.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

SmartBug Media

JANUARY 18, 2021

Digital transformation went from a slow and steady walk to a 100-yard sprint for a lot of companies, e-commerce skyrocketed, search engines flooded with information overload—not to mention that our lives were all affected and we began to think a little differently. Build an all-inclusive inbound marketing engine.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

SmartBug Media

DECEMBER 4, 2019

conversion rate, according to Eric Siu for Search Engine Journal. So what is a “good” visit-to-lead conversion rate for organic search traffic? Before we look at the numbers, let’s first make sure we’re on the same page with the definitions of terms like “organic visit,” “lead,” and “conversion rate” in the first place.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Velocity Partners

FEBRUARY 20, 2024

In a landscape where marketing teams are grappling with cutting-edge concepts like generative AI , new search engines and LLM-driven content personalisation , those who fail to get the basics right will find themselves at a significant disadvantage. Where can we identify clusters of search to locate our high-intent prospects?

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Google often signals their own interpretation of a search term, based on the types of results.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

APRIL 16, 2021

Just like the chicken or the egg argument, there is an age-old debate among marketers about whether to gate or not gate content. When you gate something on your website or landing page, you are literally adding a barrier to entry for a visitor to access that piece of content. When to Gate Content.

Top of Funnel 69

Top of Funnel Lead Ranking Barriers Lead Scoring 69

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour. You need to create consistent, relevant content that’s meant to educate and engage your audience. Focus on Educational Content as Opposed to Branded Content. The result?

Marketing & Strategy 83

Marketing & Strategy Content Education Landing Pages 83

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. Popular CRM systems include HubSpot, Monday.com, Zoho, and Salesforce.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Hubspot

MARCH 19, 2020

Great content and attracting inbound links are major elements of your SEO strategy. Part of that strategy should always include internal linking, and understanding how the other pages of your website can contribute value toward your new page. This process is called internal linking. Why Internal Linking Is Important.

Marketing Websites 98

Marketing Websites SEO Lead Scoring Lead Ranking 98

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Hubspot

JULY 21, 2017

But truth be told, the "Should we gate our content?" question has been flying around HubSpot for a few years now. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. Trust us -- they’re not evil.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98