Smashmouth Marketing

NOVEMBER 19, 2009

We focused first on content and blogging and then decided to dig deeper into SEO best practices. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. Understand the value of Content. Hubspot is about education more than it is CMS.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 23, 2009

kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09 viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

SEPTEMBER 23, 2009

#sherpab2b09 mvolpe : Brian Carroll just quoted me when I quote @dmscott the originator: "Think like a publisher, not a marketer" #sherpab2b09 andrewspoeth : RT @damphoux : answer these questions on landing pages: where are you at? what can I do here? why should I do it? 19%-44% CTR. Back on in 15. sherpab2b09 [link].

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Smashmouth Marketing

SEPTEMBER 23, 2009

andrewspoeth : RT @damphoux : answer these questions on landing pages: where are you at? mvolpe : Quick Landing Page Tips from #sherpab2b09 [link]. Landing page conversion #sherpab2b09. ardath421 : sell the download (content) NOT the company on your landing page (Flint) #sherpab2b09.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100