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3 Elements For Building Better Landing Pages

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“A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Content of an email is hugely important for engaging buyers, but the landing page guides prospects through their journey.

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AI and Full Journey Support Highlight HubSpot’s Latest Moves

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HubSpot recently held their annual Inbound user conference in Boston. From CRM to GTM While HubSpot may call its portfolio its “Customer Platform,” we see it more as a go-to-market (GTM) platform – supporting many facets of the customer journey. It does seem the data is in HubSpot’s favor. Let’s dig into each.