[Content, Hubspot] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. our eBook from HubSpot and HootSuite. provided by your content and website.
    [Content, Hubspot] How to Improve Your Website Experience: 10 User Testing Tools to Try
    To read more content like this, subscribe to Agency Post. Scroll map: Identify how far down users are scrolling so you can optimize the content above the fold. Overlay: See the number of clicks different elements on your page are receiving to evaluate performance. Here's what Littauer had to say about HubSpot's website.
    [Content, Hubspot] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. While creating content has become ingrained in the day-to-day lives of most inbound marketers, launching a campaign is a little different. Create a landing page. This is where the landing page comes in.
    [Content, Hubspot] There is No Such Thing As an Offline Business Anymore
    Some old-school businessmen might say the Yellow Pages or the newspaper; but that's no longer true. This means you need a landing page design with a form that will capture information from your leads like name, address, phone number, and email address. What kind of content would address that person's pain points?
    [Content, Hubspot] Six Expert Guides to Measuring Content Marketing Results
    Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured?
    [Content, Hubspot] Paid Advertising 101: Understanding Search and Display Advertising
    Bing Network) gives your business an efficient means to scale your brand message and content by tapping into their massive networks to show relevant ads to the people who are most likely to be interested in your products and services. Quality Score is an estimate of the quality of your ads, keywords, and landing page. Read on.
    [Content, Hubspot] How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
    Did you optimize your blog posts and landing pages for search? In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s the content that matters, not the format or path to it. Did you send a well-segmented email? What about ads? are they?
    [Content, Hubspot] 6 Tips to Increase Your Email Marketing ROI
    You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Use the vast amount of data from your CRM and MAP and offer unique content to targeted segments that allows you to address their specific needs or demands. Source: Hubspot]. Email is here to stay.
    [Content, Hubspot] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
    We've collected 12 places on the web where you can browse and search for examples of great marketing -- including website design, design in general, email marketing, and social media pages. Their database has over 15 million webpages -- everything from homepages to blogs to landing pages. That's where we come in. Website Design.
    [Content, Hubspot] Unveiling The Pipeline Marketing Technology Stack
    Facebook, Twitter, and LinkedIn each provide their own analytics that show how often your content is being clicked on and how many impressions you are generating, but there are also third-party technologies that track each channel using a single platform for added consistency. The Stack, Explained. Traffic Technology. Experience Technology.
    [Content, Hubspot] It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit
    This will help ensure that your lead has had a chance to engage with some of your content and is beginning to establish a sense of trust. If you find that you're having a hard time attracting these types of people, you may want to reevaluate your marketing strategy to better align with their wants and needs as content consumers.
    [Content, Hubspot] Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts
    What are these ubiquitous rulers of the internet content world? 11 Great Landing Page Examples You'll Want to Copy ( HubSpot ). List posts are a fixture of content marketing. More importantly, we need to know if they’re effective or simply a tacky way to push content online. You see them everywhere.
    [Content, Hubspot] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. Are more people coming to your services pages?
    [Content, Hubspot] Is Advertising Inherently Outbound?
    Ads that amplify great content and surface it to the people interested in that topic. Using search and social ads, they’ve been able to effectively target a qualified audience with the right content. Our customers taught us a very important point: It’s the content, not the format, stupid. Take Darth Vader, for example.
    [Content, Hubspot] 22 Expert Guides and Reviews of 200+ Social Media Tools
    As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Check out this post.
    [Content, Hubspot] A Detailed Guide to Creating the Best Landing Page Images Ever
    Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions! 1) Finding Free Images. Landing Pages
    [Content, Hubspot] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself.
    [Content, Hubspot] What to Expect During the HubSpot Onboarding Process
    With HubSpot's marketing automation software platform, by contrast, the onboarding process doesn’t throw any curveballs and is easy to progress through. If your site is built on WordPress, you can easily install the tracking code by downloading the HubSpot WordPress plugin. Contact imports couldn’t be much easier within HubSpot.
    [Content, Hubspot] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
    They may be just what you need to maximize donations. 1) Mobile Responsive Landing Page. If the page doesn’t look professional and well designed on all devices, a potential donor may not trust that your organization is reputable. Customer relationship management software, including HubSpot. Bonus Tip! Census Bureau.
    [Content, Hubspot] The Essential Marketing & Sales Metrics Your Team Should Track
    HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). It'll give you an indication of whether your content is being well received, or whether it's been turning people off. The more subscribers you have, the more eyes you'll have on your content. Open Rate.
    [Content, Hubspot] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. Inbound became a new approach that prioritized attracting people with quality, search-friendly content and converting them with more tailored and relevant communications. It resonated with people.
    [Content, Hubspot] Tracking Email Analytics Outside of HubSpot
    While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. What is a HubSpot Tracking URL?
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Content, Hubspot] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    If your site visitors are abandoning shopping carts or landing pages , use your email marketing in this way to remind them they have some unfinished business on your website! 5) RunKeeper. Small inclusions like the "Hi friend" greeting and the "You rock" closing makes the content feel welcoming and less aggressive. 6) Litmus.
    [Content, Hubspot] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    Are you only selling to people of a certain demographic, like parents of young children or CIOs? A sk demographic questions in the forms on your landing pages , and you can use your leads' answers to see how well they fit in with your target audience. Both the number and types of forms and pages are important. email address.
    [Content, Hubspot] 10 Excellent Landing Page Design Examples
    Do you have any landing pages with content offers, downloadable guides, or even consultation requests? If you answered “No” to any of these questions, you should start by learning what landing pages are and how to optimize them. This landing page is super simplistic! Example 10: HubSpot.
    [Content, Hubspot] Why Your Sales Team Needs to Embrace an Inbound Marketing Strategy
    As Lindsay from HubSpot Academy explains, “Instead of interrupting people with television ads, they might create videos that potential customers want to see. And instead of cold calling, they create useful content so that prospects can contact them when they want more information.”. needed to put myself out there and be recognized….
    [Content, Hubspot] 3 Steps To Waltz Your Way To Lead Generation Success
    Landing Page. Thank You Page. For each stage of the buyer’s journey, you’ll want to offer helpful, valuable content that addresses each stage of their process. Often, that content is a white paper, eBook, webinar or a newsletter. However, that does not mean CTAs should only be at the top of the page.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Content, Hubspot] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves. Look at your landing pages and consider the technology being used to power those. The viewport will scale the content based on the device (and how you have it configured).
    [Content, Hubspot] Want More Blog Traffic? Focus on Growing Subscribers
    On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.
    [Content, Hubspot] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
    Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. Many companies are doing content marketing to attract more of the right kind of traffic to their sites. But some are dropping the ball in the conversion stage by not using landing pages to generate leads.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Content, Hubspot] 5 Small Tweaks to Help You Generate More Leads
    97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. Lead Generation Content Marketing DailyWe get it.
    [Content, Hubspot] Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
    But here's the thing: The content on the website is loading as if you're looking at the site on the desktop. In other words, the font and pictures are really tiny, and you're finding you have to zoom in and scroll back and forth to read and interact with the content. You're stumped. Your friends are stumped. What's a Viewport?
    [Content, Hubspot] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. The buyer is ready.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Content, Hubspot] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr , to create The Content Marketer's Guide to Influencer Marketing. Below you'll find six must-try ways to get influencers to share your content so you can get more impact from each asset you create.
    [Content, Hubspot] Changing the site and changing the game for Intelliflo
    They needed to rethink things and get onboard the Hubspot Inbound approach! Therefore, to kick things off we spoke to a range of customers, as well as internal stakeholders, to find out exactly what the site needed to do and designed a content-rich inbound site in the HubSpot COS to track and nurture leads through to a sales conversation.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Content, Hubspot] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    But you were told ebooks are one of the most effective forms of content marketing. Once you have this information, you'll be able to more easily and consistently produce targeted content. For example, this ebook below from the HubSpot library is ideal. Solution: Optimize your landing page. You slaved over the copy.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Content, Hubspot] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. To grow a blog, you need to consistently publish content that your readers enjoy reading. But that’s not how blogging works in real life. Our Metrics.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Content, Hubspot] Want More Traffic to Your Website? Try These 5 Tools & Tips
    For example, we know Google Panda penalises sites for things like poor quality content. Looking through the websites blog content, we could see a lot of posts had very little content and had large ads for their services. These can be potential flags for Google when assessing the quality of a website's content.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Hubspot] Phones Aren't Just for Texting: How Calls Fit Into the Customer Journey [Infographic]
    Here are some quick tips: Put your company’s phone number in the website’s header and throughout the site -- landing pages, your blog, etc. Here are some metrics to consider: Top web pages driving phone calls. Top content offers driving phone calls. Often times, it takes a lot of interest to get someone on the phone.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Hubspot] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    This is especially important to avoid duplicate content issues if the pages are mostly the same as the old site. To ensure an awesome user experience (and to keep the search engines happy), you’ll need to redirect every page from your old site to the most relevant page of the new one. Don’t forget to test the home page.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Hubspot] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Why Businesses Need a Content Marketing Strategy. Not bad.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Content, Hubspot] How to Optimize My Landing Pages
    My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? You’ve spent all this time driving traffic to your website… so you don’t want to lose them on your landing page. What is a Landing Page? Great!
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Content, Hubspot] Benefits of HubSpot's Social Media Tool
    What if we were able to directly tie a Tweet or a Facebook post to a lead in our database who’s engaged with our content? Let’s further speculate for a moment that we're able to send targeted messages, relevant content, and personalized messages based on our prospect's interests. Look into HubSpot’s Social Tools. It Gets Better.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Content, Hubspot] 7 Reasons Why Your Website Isn’t Performing
    Instead of telling you that you need CTAs on all of your web pages and that you need to implement landing pages, this article will focus more on the smaller things that will help the websites and pages that were already built to convert, do it better. Content Reasons. 6) Blog Topics Aren’t Connecting With Readers.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Content, Hubspot] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    Maybe you have one for your main website, one for your blog, and another for your landing pages. When sources are all presented one page, it can be easy to mistake the numbers from one channel with the numbers from another. It's considered a best practice to regularly monitor how much traffic you get to the pages on your site.
    [Content, Hubspot] 3 Incredibly Easy Ideas To Get Customers To Pay For Content
    Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Content, Hubspot] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. ( As a lead generation geek, you can imagine how psyched I was to uncover such a huge opportunity for gathering more leads.). There is too much text on the landing page to read. The Results.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Content, Hubspot] How to Answer 11 Common Marketing Questions Using Analytics
    We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach. If you use HubSpot's Campaigns App, you will be able to see this information at the top of your campaign dashboard. while it is.8% for referrals.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Content, Hubspot] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Step 1: Assess and Create Your Content (1 Hour). The Thank-You Page. Right?
    [Content, Hubspot] Mautic Offers Free, Open Source Marketing Automation
    Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft. So the opportunity seems obvious.
    [Content, Hubspot] Interview with Dave Chaffey of Smart Insights
    think content personalization is the biggest opportunity into 2016 for B2B Marketers. Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. The most common mistake I see is getting the balance of Content Marketing activities wrong.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Content, Hubspot] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. Getting recurring, lasting value from old content is one of the main benefits of blogging.
    [Content, Hubspot] How To Get A Positive Return On Your Marketing Investment
    Publish Keyword-Driven Content. If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. Create better content assets; make your emails more personalized; design a better site UX. Give it Some Elbow Grease?
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Content, Hubspot] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Content, Hubspot] How to Identify and Fix Friction on Your Landing Pages
    Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms. Are these types of pages your worst performers? But why?
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Content, Hubspot] 7 Reasons You're Not Getting ROI From Your Content
    Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. Content marketing goes hand-in-hand with SEO. The Fix: Research Keywords and Use Them in Your Content.
    [Content, Hubspot] Expert Interview: How to Get Started with Marketing Automation
    SEO, search engine optimization, was another early add-on, along with keyword optimization tools; they also added lead management tools like landing pages and calls-to-action—things that you click on, and those forms you fill out to sign up for something. Image Source: HubSpot. And then select your social channels.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Content, Hubspot] The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
    So, on the day an episode airs, some percentage of the seven to ten million people watching will land on those businesses' websites. They ended up completely redesigning and rebuilding it -- homepage, landing pages, everything. Day 12: The first version of all pages was presented. Day 21: Key pages of the site were built.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Content, Hubspot] Marketing Grader Live: Watch Experts Critique Real Websites
    In an article for Forbes , Michael DeFranco urges marketers to bear these three points in mind when thinking about everything from website copy to landing page forms to social media posts: Nobody uses your website as much as you do. Just look at the guy who got drunk and reviewed HubSpot's website.). Can't make it on June 11?
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Content, Hubspot] 5 Simple Ways to Optimize Your Website for Lead Generation
    But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Take a page out of Surety Bonds ' book.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Content, Hubspot] 16 Reasons Why People Leave Your Website
    You can download HubSpot's ultimate guide to redesignin your website here.). 2) Your content is difficult to read. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website. Learn how to improve page load time here. Design matters.
    [Content, Hubspot] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email. HubSpot’s main user conference is the INBOUND show in September.
    [Content, Hubspot] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. They tested over 30 ads with custom landing pages. The
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Content, Hubspot] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    What's the best length for landing page forms? You should be creating specific forms based on on the context of your web visitors (like whether they're arriving on your landing pages on desktop or mobile), as well as that of your own goals. Lead Generation Landing Pages Dynamic Content Daily
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Content, Hubspot] 7 Conventional Landing Page Design Tactics You Should Still Test
    When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. Here are seven landing page “best practices” you should be challenging on your site.
    [Content, Hubspot] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Call-to-action: ask readers to download your lead magnet and send them to a landing page (covered in Step 3). Include a link to your landing page in your email signatures and social media profiles. Write guest blog posts or articles for industry publications and include a link to your landing page in your byline.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Content, Hubspot] How HubSpot COS Differs from a Traditional CMS
    Companies looking to merge their website and marketing efforts need a Content Management System (CMS). While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive , user-friendly, and offers a number of features that make it a good choice for businesses. HubSpot isn't a traditional CMS platform.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Content, Hubspot] 10 Resources to Help You Teach Inbound Marketing
    Below is an example of an email you could use as a framework to ask someone to speak in your classroom: Hello Amy, I teach at Boston University and am looking for an expert content marketer to speak to my 1,000 student marketing class at the end of May. Would you be interested in guest speaking in my class about content marketing?
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Content, Hubspot] Social Media for Finance Marketers: 3 Steps to Getting Started
    When we think of marketers, we often think of using social media to promote content and engage with consumers online. First, run your website through HubSpot's Marketing Grader. You can find out meta descriptions, bios, level of content engagement, and more. The result? What better way to start than by competitive analysis?
  • HUBSPOT  |  SUNDAY, MAY 10, 2015
    [Content, Hubspot] A Simple Guide to Choosing the Right Chart for Your Data
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. This can be used to track the sales process or the conversion rate across a series of pages or steps. You and I sift through a lot of data for our jobs. the list goes on. What should you be tracking? Circular Area.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Content, Hubspot] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    HubSpot Customers: If your website, landing pages, and blog are on the Content Optimization System (COS), then your site is ready from a technical point of view. HubSpot's COS uses responsive design to adapt to any mobile device and fully passes the sniff test on Google's new algorithm. and Japan."
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Content, Hubspot] Why You Should Create More "Boring" Content
    I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article. How to Create Better "Boring" Content. Listen.
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Content, Hubspot] 10 Incredible Inbound Marketing Statistics
    Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. B2B Companies that blog only 1-2 times per month generate up to 70% more leads than those that don’t ( Hubspot ). Hubspot ). Hubspot ). Still not convinced?
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Content, Hubspot] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    It looked like this ( Clearly, I'm a bit of a townie ): Once your preferences are set, the website will prioritize relevant content whenever you visit again. With dynamic delivery of relevant stories, ESPN.com becomes, as the company put it, "a constantly updating river of content" that is tailor-made just for you. Get the Technology.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Content, Hubspot] The Ultimate Online Editing and Proofreading Checklist
    As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. But if you really want to ship remarkable, high-quality content , you can't afford to overlook the proofreading and editing process. Is the content comprehensive?
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Content, Hubspot] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Why not show that off on your landing page?
    [Content, Hubspot] How Content Personalization Fits into Inbound Methodology
    According to HubSpot , inbound marketing delivers 54 percent more leads into the marketing funnel than traditional outbound methods. One of the most important parts of the inbound process is delivering personalized, relevant, and informative content to your audience. Buyer personas and delivering personalized content go hand in hand.
    [Content, Hubspot] Personalizing Content with HubSpot COS
    HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. You might ask, what makes HubSpot COS better than another CMS?
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Content, Hubspot] 5 Reasons Why Your Web Design RFP Is All Wrong (and Why It’s Hurting Your Business)
    If you spec everything from the content management system (CMS) down to the server requirements, your agency may not have any room to offer other recommendations, so they might not even bother. Your new website should position you for an inbound content marketing strategy from day one. So it’s finally time. but where to start?
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Content, Hubspot] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    But with so much happening on this page, how should we start improving it? His analysis uncovered the following three issues with our homepage and overall site: 1) It''s not clear what HubSpot is and what we sell. Run an A/B test for your concept (if you''re using the HubSpot software, A/B testing is already built in).
    [Content, Hubspot] Why Customers Crave Content Personalization
    Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. The good news is, we have the technology to personalize content and web experiences—home pages, landing pages, calls-to-action (CTAs), and emails—so we should.
    [Content, Hubspot] How to Easily Create Custom Pin It URLs for Pinterest
    The tool is an Excel spreadsheet that generates URLs that lead users to a Pin It window customized with a specific product page, image, and description -- rather than relying on Pinterest to pull that data for you. I''ve found this so useful in my marketing that I wanted to share it with all of you for free. And voilá! An Example.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Content, Hubspot] How to Grow Your Email List by Running a Contest
    We''ve seen this happen first-hand at HubSpot. We also wanted to get a larger reach from our contest, meaning we counted the following actions as extra entries: Following HubSpot on Twitter. Content Creation Social Media Our idea? The aim of the contest was to delight customers, increase engagement, and increase brand awareness.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Content, Hubspot] Creating Internal Buy-In for Inbound Marketing in Higher Education
    When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. Instead, edit the content for search engine optimization and make your lead capture opportunities more prominent.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Content, Hubspot] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    As savvy marketers, it''s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- w e know that the content we''re creating will attract and generate qualified leads that will turn into customers. Often, this will happen in our quarterly budget meeting. Talk About Assets. Assets have value.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Content, Hubspot] 10 Analytics Red Flags All Marketers Should Look Out For
    One of the first questions most new HubSpot users ask is "What report should I be viewing?" You may see yourself jump to the first page for an important keyword, only to find that a competitor that used to trail you is now ranked higher than you. If you''re using HubSpot, you can find this information in the Keywords tool.
    [Content, Hubspot] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Still not convinced?
    [Content, Hubspot] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Your content strategist might want to target a specific subset of people, the ones most likely to turn into leads. Increase direct traffic by X% by Y DATE. 2) Trying to Make Your Content Achieve Too Much. There are three facts about achieving brand awareness: 1) Your content needs to appeal to a large number of people.
    [Content, Hubspot] 18 of the Best Email Subject Lines You've Ever Read
    After all, it''s your very first impression of the email -- and from it, you''ll do your best to judge the content on the inside. The parenthetical content? Just be sure that the contents of your email actually have something worthy of that subject line.). 6) Refinery29: "The broke girl''s guide to a luxury vacation". Genius.
    [Content, Hubspot] 57 Basic Marketing Analytics Terms Everyone Should Know
    Check it out below, and be sure to bookmark this page for the next time you''re diving into your analytics -- it could save you a lot of time. A. This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. This metric can be found in HubSpot. Content Grouping.
    [Content, Hubspot] The 4 L's of a Successful Lead Generation Strategy
    The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. It All Starts with Content. Your content is your stones. Compelling content plays a huge role in generating leads. Landing pages have one call-to-action in mind.
    [Content, Hubspot] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. But with lead generation as the top goal for content marketing , ebooks are an essential part of any successful inbound marketing program. Content Creation Design Daily
    [Content, Hubspot] When to Check on Your Marketing Metrics: A Simple Guide
    When someone comes to your website, they are not forced to fill out a form or download a piece of content you have created. For example, if you change a link on your homepage from one drives to a landing page to one that goes to your Facebook Page, you might see a dip in the number of leads you generate that day. Visits.
    [Content, Hubspot] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    If you have the budget, I suggest creating a separate landing page for the event and/or placing information about the event in your company’s newsletter. Eventbrite and marketing automation platforms like ActOn, HubSpot, or Marketo are a few I recommend using that make the event process as seamless as possible.
    [Content, Hubspot] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses. 1) Promote your best content. Why not use retargeting to drive people towards blog content, for example? Consider HubSpot. What''s a marketer to do? Enter retargeting.
    [Content, Hubspot] Inbound Marketing – What is it?
    Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Try creating content that your customers will enjoy, make it related to what you’re doing but make sure it’s not all me, me, me. appeared first on Content Marketing, Virally Blog.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Content, Hubspot] How to Run a Blog Lead Generation Analysis
    To learn how to create this type of report in HubSpot, see this blog post. This information can help me cater my future content toward the topics that drive lead generation. Quick Ways to Curate Industry Content for Your Blog. Cut Your Content in Half: How to Write Less and Say More. Were there links to a landing page?
    [Content, Hubspot] 15 Important Ways to Use Case Studies in Your Marketing
    According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. On Your Website. 1) Have a dedicated case studies page. Your home page is the perfect place to do this.
    [Content, Hubspot] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    This was 1993, and it was one of the first instances I can remember of people using digital technology to create, customize, and personalize content in that way. "I''d watch people spend 20 or 30 minutes playing with the machine and creating these cards for their friends and family, and becoming immersed in this process. Follow @AaronGoldman.
    [Content, Hubspot] 3 Steps To Waltz Your Way To Lead Generation Success
    Landing Page. Thank You Page. For each stage of the buyer’s journey, you’ll want to offer helpful, valuable content that addresses each stage of their process. Often, that content is a white paper, eBook, webinar or a newsletter. However, that does not mean CTAs should only be at the top of the page.
<< 1 2 3 4 5 6 7 8 9 >>

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn


We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account


Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.


Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are

Learn more about Content