• PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Content, Hubspot] Effective Lead Nurturing in Stages
    Here are the four stages of a success nurturing campaign: (Image source: Hubspot ). Once you’ve created your buyer personas, you can create content and messages tailor made for your target audience. This allows you to publish quality content that your ideal customer will find useful or valuable. Attract. Convert. Close. Delight.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Content, Hubspot] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    While this example’s idea is fairly straightforward, you can also use the Von Restorff effect throughout your site pages to draw your users’ eyes to certain spots on a page. For instance, in CTA creation, you can use the Von Restorff to create contrast on your page and draw your users’ attention, like this: 3) Gestalt Principles.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Content, Hubspot] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.
  • VISUALLY  |  WEDNESDAY, JUNE 15, 2016
    [Content, Hubspot] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. home page isn’t a landing page.
  • SNAPAPP  |  WEDNESDAY, JUNE 15, 2016
    [Content, Hubspot] “Heartfelt and Intuitive”: Lianna Patch on Comedic Resonance
    It’s a tool that, when used effectively , can make all the difference in your content marketing campaign. We were fortunate enough to sit down with Lianna recently to discuss her approach on crafting content that strikes a chord with audiences, and takes B2B content to more playful level. Is it artisanal content quality?
  • ANNUITAS  |  TUESDAY, JUNE 14, 2016
    [Content, Hubspot] 3 Elements For Building Better Landing Pages
    “A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Content of an email is hugely important for engaging buyers, but the landing page guides prospects through their journey.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Content, Hubspot] How to Run an Instagram Contest: A 10-Step Guide
    Sure, it sounds like an effective strategy for stirring up conversation -- it capitalizes on user generated content (UGC) and typically requires very little commitment for participants. Without it, there’s no link between the contest and the content being generated. Creating a terms & conditions page is a must. Check it out.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Content, Hubspot] The 24 Best Online Writing Tools and Apps
    The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Showcase reviews: Hubspot, SiteTuners. HubSpot.
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Content, Hubspot] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    According to a review by HubSpot, “the video cost approximately $4,500 – and yet, it got more than 11 million views and coverage on countless media outlets.”. How do content marketers use humor to not only generate awareness,  but to actually push an audience toward conversion? I’ll give you a hint: The answer is not solely video.
  • SNAPAPP  |  TUESDAY, MAY 31, 2016
    [Content, Hubspot] The Beginner’s Guide to Designing Marketing Experiments
    Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. Try one of these landing page experiments as a first pass. Content loading Double. Step 5: Analyze.
  • SNAPAPP  |  TUESDAY, MAY 31, 2016
    [Content, Hubspot] The Beginner’s Guide to Content Experiments
    Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. Try one of these landing page experiments as a first pass. Content loading Double. Step 5: Analyze.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Content, Hubspot] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Interest Targeting: Allows advertisers to target people based on their interests, activities, pages liked, and closely related topics. With over 1.4 Twitter.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Content, Hubspot] How We Grew Inbound Traffic by 300% in 6 Months
    How much content should you write? This instantly opened up to a much wider variety of possible content ideas, and really ignited a fire inside the team to build a blog that was both engaging and useful, and helped grow our business. Use imagery: visuals break up your content and provide additional color to your content.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Content, Hubspot] The A/B Testing Checklist You'll Want to Bookmark
    When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To run an A/B test, you need to create two different versions of one piece of content with changes to a single variable. How A/B Tests Work.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Content, Hubspot] How to Upgrade Your B2B Marketing Strategy with AdWords
    Structuring your ad groups like this allows you to tailor both your ad copy and your landing page to best fit the keywords, and makes it easier to detect performance patterns and execute appropriate bid and status adjustments. The second recommendation is primarily so you can match your landing page to the searcher’s level of intent.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Content, Hubspot] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    While they’re not the ones writing the lead nurturing sequences or designing landing pages and lead forms, they’re the behind-the-scenes operators who have mastered the setup, organization, and flow around marketing lead data. It comprises your website, including all the content on your blog, landing pages, and downloads (e.g.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Content, Hubspot] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    An effective CRO strategy can help you achieve all that -- without forcing you to crank out a bunch of new content. Rand's an unsaveable addict of all things content, search, and social. Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. Looking to learn more about your audience?
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Content, Hubspot] How to Use Twitter Retargeting Ads to Generate More Customers
    At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. For someone to covert on one of these offerings, they need to complete a 13-field form on a landing page. Our approach during the experiment: During the experiment our leads saw both product awareness and bottom funnel content. How come?
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Content, Hubspot] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    After a bit of a lull in the space, Eloqua brought attention back to marketing automation in 1999 and inspired competitors such as Pardot , Hubspot , and Marketo to jump into the ring a bit later in 2006. 49% of companies with marketing automation customize content to the Buyer Journey stages, compared to 21% without. Conclusion.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Content, Hubspot] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Contently.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Content, Hubspot] 8 Medium Publications You Should Be Following
    But Medium is more than just a destination site: It's a hybrid content discovery/publishing platform. That being said, a Medium publication can still be a great way to reach a new audience with your content. That's the copy that greets you on the Life Learning email newsletter landing page. Content Marketing Daily TOFU
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Content, Hubspot] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    No matter how unique your niche is, it's likely that people are searching for the content you'll create. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses. Step 3: Solving for Leads With Gated Content. The Strategy Shift.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Content, Hubspot] Traditional vs. Predictive Lead Scoring: Hard Math
    Exclusive Bonus Content: Download Here How to Calculate a Lead Score – Without a Calculator. Organization must determine the key factors that make someone qualified so they can focus upon delivering the right content through promotional channels. Which pages – and how many – did they visit before a purchase?
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2016
    [Content, Hubspot] What Happened to Our Metrics After We Stopped Sending So Much Email
    like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". Seeing that the volume of clicks also grows between October and February despite having way smaller list sizes than before means that we're sending the right people the right content at the right cadence.
  • SNAPAPP  |  WEDNESDAY, MARCH 23, 2016
    [Content, Hubspot] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. . Assess their interests and hone in on content that would help them achieve their goals. Content that resonates with readers makes them nod their heads and say, “Yes!”
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Content, Hubspot] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. Assess their interests and hone in on content that would help them achieve their goals. "Content that resonates with readers makes them nod their heads and say, “Yes!”
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Content, Hubspot] 13 Valuable Skills You Can Teach Yourself for Free
    Actually, we've created a whole bunch of educational content about Excel here at HubSpot. They have a ton of content about investing along with other personal finance topics like budgeting, saving, loans and mortgages, and so on. Start by heading over to HubSpot Academy , which has a wealth of free resources. Every day.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Content, Hubspot] How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
    Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. Essentially, any individual link within a blog post that led to a landing page got its own tracking URL. Until now. Here's what I found. Jackpot.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Hubspot] How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016
    Designers, developers, marketers, content creators, and project managers come together for three days of talks and workshops. Tracks are designed for all levels of expertise, with additional days dedicated to conversion and landing page optimization, PPC, search engine bootcamp, SEO, email marketing, and mobile marketing.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Hubspot] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 18) Content. Learn more about HubSpot's COS here.). 69) Page View.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Content, Hubspot] 15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
    If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. Think about it - your home page is almost certainly the most visited page on your site. 10) Add a video.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Content, Hubspot] Quick Wins to Help Your School's Website Convert Better
    Improving your keyword optimization is a time and cost-efficient way to improve the content on your site. You don't need a web team to write a host of new content to benefit from this tip. Simply re-work some of your current content. Look at some of your pages with the highest engagement. But it's a two-way street.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Hubspot] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content, Hubspot] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    From high-level changes like landing page and email design and inspiration to in-depth insights on how your visitors navigate through your content, these tools will help you improve the performance of your site. The best content is the content that gets shared and linked to the most, right? Ready? Price: Free!
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Content, Hubspot] How to Write an Ebook From Start to Finish [Free Download]
    Aside from the creation process, you must coordinate all of the moving pieces of your campaign, including social media posts, landing pages, and promotional blog posts. How to write in-depth content that keeps your audience engaged. Tips and tricks we use to design our own ebooks here at HubSpot. But, let's face it.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Content, Hubspot] How to Write an Ebook From Start to Finish [Free Download]
    Aside from the creation process, you must coordinate all of the moving pieces of your campaign, including social media posts, landing pages, and promotional blog posts. How to write in-depth content that keeps your audience engaged. Tips and tricks we use to design our own ebooks here at HubSpot. But, let's face it.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 11, 2016
    [Content, Hubspot] What can the losing football coach teach us about making your sales quota?
    According to Marketing Sherpa, B2B Buyers find the Sellers 80% of the time, usually online, and most often through their marketing content. Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. Your free content, advice and expertise.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 11, 2016
    [Content, Hubspot] What can the losing football coach teach us about making your sales quota?
    According to Marketing Sherpa, B2B Buyers find the Sellers 80% of the time, usually online, and most often through their marketing content. Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. Your free content, advice and expertise.
  • SNAPAPP  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Hubspot] Are Your Customer Success Stories Being Heard?
    We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” Typically these are 1-4 pages. Social media.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Hubspot] 8 Pieces of Marketing Wisdom for the Chinese New Year
    This is the year of the Monkey, after all, so be clever about your content strategy. Tweet this fortune: The power is in the headline -- it's what gets people interested in your content. Tweet this fortune: Content is great, but it's not very effective if it doesn't relate to the people your business serves. Cheesy? little.
  • SNAPAPP  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Hubspot] Are Your Customer Success Stories Being Heard?
    We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly  different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. Typically these are 1-4 pages. What does her statement mean?
  • VIDYARD  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Hubspot] How to Drive more Event Registrations by Getting Crafty with Video
    More than just a smart idea, adding video to your event landing page can boost on-page conversions by up to 80%. Plus, you really want viewers to end up on your reg page anyway! So far we’ve helped more people get to your page to watch the video and captured more of your audience’s attention by addressing them personally.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Content, Hubspot] 8 Ways to Improve Your Online Content Marketing
    It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. Snackable Content. Infographics offer another great snackable content medium.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Content, Hubspot] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. Co-marketing campaigns provide teams with an opportunity to work together to promote a shared offer -- such as a co-branded product or piece of content. Agree on the topic and theme of the content. Goals.
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Content, Hubspot] 20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career
    With this in mind, I polled the rest of HubSpot's content team, pulled some recommendations from an internal wiki page by my colleagues Rebecca Corliss and Andrew Rodwin , and did a little old-fashioned digging of my own to find the best blog posts, books, TED Talks, and podcast for every stage of your career. It's the best!".
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Content, Hubspot] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    Check out the candidate’s social media presence, website, and any publically available content such as blog articles. All marketing jobs involve content creation, so the candidate should be able to create high quality content with ease. Landing page optimization. Hopefully, you'll all be on the same page.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Content, Hubspot] Resolutions Your Publication Should Make in 2016
    Determine how to make each email more impactful among the segments that you’ve defined. A/B test several varations of your newsletter, tweaking both headlines and body content. Focus on your landing pages and newsletter campaigns to start with and use website analytics data to determine where on your site you should focus next.
  • WEBBIQUITY  |  TUESDAY, JANUARY 5, 2016
    [Content, Hubspot] 88 Expert Content Marketing Posts Worth Another Read
    As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. Is your Content Boring? Cohen.
  • CAPTORA  |  MONDAY, JANUARY 4, 2016
    [Content, Hubspot] 4 Mistakes to Avoid When Revamping Your Paid Strategy This Year
    There is no magic formula to develop content that will convert prospects. After that, the focus needs to be on segmenting everything that comes next (promotion, paid ads, landing page content, etc.) by those groupings and by channel all while continually swapping offers to see which nets the highest conversion rate.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Content, Hubspot] How to Find the Right Co-Marketing Partner
    Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? While I'm there, I don't just look at the number of followers -- I also look at engagement, replies, and the type of content their social team is posting. Business Content Marketing Daily TacticalLet's get to it.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Content, Hubspot] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. Others can vote for the winner on your social media pages, accessing opt-in invitations. 34) Conducting a survey?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Content, Hubspot] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. Others can vote for the winner on your social media pages, accessing opt-in invitations. 34) Conducting a survey?
  • SYNECORE  |  THURSDAY, DECEMBER 17, 2015
    [Content, Hubspot] What Can I Learn By Using Marketing Automation Software?
    Ideally, marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Most prospects visiting your company’s website and consuming your content have not yet entered a purchase-ready mentality.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Hubspot] Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable
    It starts with a meticulously planned email campaign, a carefully selected group of recipients, and a beloved email template to deliver your content exactly as you intended. Your corkboard has been beautifully crafted to hold all of your compelling photos (content), which are going to attract the eyes of many viewers. What happened?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Hubspot] Content and Karma and Pandas, Oh My
    Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. That grumpy old panda is sick of being manipulated by low-quality content crammed full of keywords. recommend HubSpot’s excellent post on the subject.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Hubspot] 16 Content Marketing Predictions for 2016
    As 2015 has rolled by, content marketing trends have come and gone, leaving a new set of priorities emerging on the horizon. Here are 16 content marketing predictions that will strengthen your strategy in 2016. 1. microsite is a content hub separate from a company’s URL. Repurposing Content Becomes The Norm. Conclusion.
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Content, Hubspot] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. Let me explain. Small Business Rules. According to U.S. million. Wouldn’t that be nice. Awesome!
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Content, Hubspot] Why Your Company Should Hire an Inbound Marketing Agency
    Inbound Marketing is a holistic, data-driven strategy that helps organizations attract and convert visitors into customers by providing personalized, relevant information and content instead of interruptive messages. Content Creation. The name of the content game is relevance. What is Inbound Marketing? Social Engagement.
  • HUBSPOT  |  FRIDAY, DECEMBER 4, 2015
    [Content, Hubspot] 7 Essential Metrics Healthcare Marketers Need to Focus On
    However, with digital marketing, you can actually track a lead from a PPC ad to a landing page conversion to becoming a patient. How to calculate: Facebook is now starting to track customer service response time for brand pages. Knowing this will help guide your future content strategy. Wrong. Metrics
  • HUBSPOT  |  FRIDAY, DECEMBER 4, 2015
    [Content, Hubspot] How to Design Graphics That'll Boost Your Conversions [Free Ebook]
    We cover how to design graphics to promote your content on social media, landing pages, email marketing, CTAs, and paid ads. Designed to increase conversion rates, these graphics will help your content perform better, generate more leads, and reach a bigger audience. Social Media Design Content Marketing Daily Promo
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Content, Hubspot] The New York Times Gives Us a Lesson in Community-Building
    In addition to high-quality content, the site’s community and commenting features are a core part of this experience. Just take a look at the company’s ‘new subscribers’ landing page as inspiration: the #1 value proposition that the media leader emphasizes is its cross-platform capabilities. Loyalty Pays Off in the Long Run.
  • HUBSPOT  |  SUNDAY, NOVEMBER 22, 2015
    [Content, Hubspot] How to Improve Your Website Experience: 10 User Testing Tools to Try
    To read more content like this, subscribe to Agency Post. Scroll map: Identify how far down users are scrolling so you can optimize the content above the fold. Overlay: See the number of clicks different elements on your page are receiving to evaluate performance. Here's what Littauer had to say about HubSpot's website.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Content, Hubspot] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. While creating content has become ingrained in the day-to-day lives of most inbound marketers, launching a campaign is a little different. Create a landing page. This is where the landing page comes in.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Content, Hubspot] There is No Such Thing As an Offline Business Anymore
    Some old-school businessmen might say the Yellow Pages or the newspaper; but that's no longer true. This means you need a landing page design with a form that will capture information from your leads like name, address, phone number, and email address. What kind of content would address that person's pain points?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [Content, Hubspot] Six Expert Guides to Measuring Content Marketing Results
    Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured?
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Content, Hubspot] Paid Advertising 101: Understanding Search and Display Advertising
    Bing Network) gives your business an efficient means to scale your brand message and content by tapping into their massive networks to show relevant ads to the people who are most likely to be interested in your products and services. Quality Score is an estimate of the quality of your ads, keywords, and landing page. Read on.
  • HUBSPOT  |  TUESDAY, NOVEMBER 3, 2015
    [Content, Hubspot] How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
    Did you optimize your blog posts and landing pages for search? In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s the content that matters, not the format or path to it. Did you send a well-segmented email? What about ads? are they?
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Content, Hubspot] 6 Tips to Increase Your Email Marketing ROI
    You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Use the vast amount of data from your CRM and MAP and offer unique content to targeted segments that allows you to address their specific needs or demands. Source: Hubspot]. Email is here to stay.
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Content, Hubspot] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
    We've collected 12 places on the web where you can browse and search for examples of great marketing -- including website design, design in general, email marketing, and social media pages. Their database has over 15 million webpages -- everything from homepages to blogs to landing pages. That's where we come in. Website Design.
  • SNAPAPP  |  WEDNESDAY, OCTOBER 14, 2015
    [Content, Hubspot] How to Use Interactive Content to Find, Qualify, and Close Your Best Customers
    If you’re struggling to identify the best leads for your business, keep reading – here’s how interactive content can help you find, qualify, and close your best customers. HubSpot suggests adding an extra question or two to a lead form to give marketers greater insight into these questions. Easier said than done, right? It gets worse.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Content, Hubspot] Unveiling The Pipeline Marketing Technology Stack
    Facebook, Twitter, and LinkedIn each provide their own analytics that show how often your content is being clicked on and how many impressions you are generating, but there are also third-party technologies that track each channel using a single platform for added consistency. The Stack, Explained. Traffic Technology. Experience Technology.
  • HUBSPOT  |  MONDAY, OCTOBER 5, 2015
    [Content, Hubspot] It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit
    This will help ensure that your lead has had a chance to engage with some of your content and is beginning to establish a sense of trust. If you find that you're having a hard time attracting these types of people, you may want to reevaluate your marketing strategy to better align with their wants and needs as content consumers.
  • HUBSPOT  |  FRIDAY, OCTOBER 2, 2015
    [Content, Hubspot] Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts
    What are these ubiquitous rulers of the internet content world? 11 Great Landing Page Examples You'll Want to Copy ( HubSpot ). List posts are a fixture of content marketing. More importantly, we need to know if they’re effective or simply a tacky way to push content online. You see them everywhere.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Content, Hubspot] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. Are more people coming to your services pages?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Content, Hubspot] Is Advertising Inherently Outbound?
    Ads that amplify great content and surface it to the people interested in that topic. Using search and social ads, they’ve been able to effectively target a qualified audience with the right content. Our customers taught us a very important point: It’s the content, not the format, stupid. Take Darth Vader, for example.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 22, 2015
    [Content, Hubspot] 22 Expert Guides and Reviews of 200+ Social Media Tools
    As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Check out this post.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Content, Hubspot] A Detailed Guide to Creating the Best Landing Page Images Ever
    Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions! 1) Finding Free Images. Landing Pages
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Content, Hubspot] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself.
  • SYNECORE  |  FRIDAY, SEPTEMBER 18, 2015
    [Content, Hubspot] What to Expect During the HubSpot Onboarding Process
    With HubSpot's marketing automation software platform, by contrast, the onboarding process doesn’t throw any curveballs and is easy to progress through. If your site is built on WordPress, you can easily install the tracking code by downloading the HubSpot WordPress plugin. Contact imports couldn’t be much easier within HubSpot.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 17, 2015
    [Content, Hubspot] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
    They may be just what you need to maximize donations. 1) Mobile Responsive Landing Page. If the page doesn’t look professional and well designed on all devices, a potential donor may not trust that your organization is reputable. Customer relationship management software, including HubSpot. Bonus Tip! Census Bureau.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Content, Hubspot] The Essential Marketing & Sales Metrics Your Team Should Track
    HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). It'll give you an indication of whether your content is being well received, or whether it's been turning people off. The more subscribers you have, the more eyes you'll have on your content. Open Rate.
  • BUZZSUMO  |  FRIDAY, SEPTEMBER 11, 2015
    [Content, Hubspot] 23 Marketing Takeaways and Tips From Inbound 2015
    The BuzzSumo team were busy running from session to session at Hubspot’s Inbound 2015 conference this week. Social is the best way to get word out about your content.”  Social has become a key content discovery layer, overtaking search as the main way that people find content. Weak content doesn’t work Click To Tweet.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Content, Hubspot] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. Inbound became a new approach that prioritized attracting people with quality, search-friendly content and converting them with more tailored and relevant communications. It resonated with people.
  • SYNECORE  |  FRIDAY, SEPTEMBER 4, 2015
    [Content, Hubspot] Tracking Email Analytics Outside of HubSpot
    While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. What is a HubSpot Tracking URL?
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Content, Hubspot] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    If your site visitors are abandoning shopping carts or landing pages , use your email marketing in this way to remind them they have some unfinished business on your website! 5) RunKeeper. Small inclusions like the "Hi friend" greeting and the "You rock" closing makes the content feel welcoming and less aggressive. 6) Litmus.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Content, Hubspot] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    Are you only selling to people of a certain demographic, like parents of young children or CIOs? A sk demographic questions in the forms on your landing pages , and you can use your leads' answers to see how well they fit in with your target audience. Both the number and types of forms and pages are important. email address.
  • SNAPAPP  |  THURSDAY, AUGUST 20, 2015
    [Content, Hubspot] Cut Your Lead Forms in Half (and Double Conversions) with Interactive Content
    To get the ebook, you have to fill out a lead form on a landing page — no big deal. It depends how badly you want that content. As a marketer, you are the brains behind the landing page. Dan Zarella analyzed 40,000 of HubSpot ’s client landing pages to tease out the ideal lead form length.
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Content, Hubspot] 10 Excellent Landing Page Design Examples
    Do you have any landing pages with content offers, downloadable guides, or even consultation requests? If you answered “No” to any of these questions, you should start by learning what landing pages are and how to optimize them. This landing page is super simplistic! Example 10: HubSpot.
  • SYNECORE  |  WEDNESDAY, AUGUST 19, 2015
    [Content, Hubspot] Why Your Sales Team Needs to Embrace an Inbound Marketing Strategy
    As Lindsay from HubSpot Academy explains, “Instead of interrupting people with television ads, they might create videos that potential customers want to see. And instead of cold calling, they create useful content so that prospects can contact them when they want more information.”. needed to put myself out there and be recognized….
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Content, Hubspot] 3 Steps To Waltz Your Way To Lead Generation Success
    Landing Page. Thank You Page. For each stage of the buyer’s journey, you’ll want to offer helpful, valuable content that addresses each stage of their process. Often, that content is a white paper, eBook, webinar or a newsletter. However, that does not mean CTAs should only be at the top of the page.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Content, Hubspot] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves. Look at your landing pages and consider the technology being used to power those. The viewport will scale the content based on the device (and how you have it configured).
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Content, Hubspot] Want More Blog Traffic? Focus on Growing Subscribers
    On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Content, Hubspot] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
    Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. Many companies are doing content marketing to attract more of the right kind of traffic to their sites. But some are dropping the ball in the conversion stage by not using landing pages to generate leads.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Content, Hubspot] 5 Small Tweaks to Help You Generate More Leads
    97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. Lead Generation Content Marketing DailyWe get it.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Content, Hubspot] Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
    But here's the thing: The content on the website is loading as if you're looking at the site on the desktop. In other words, the font and pictures are really tiny, and you're finding you have to zoom in and scroll back and forth to read and interact with the content. You're stumped. Your friends are stumped. What's a Viewport?
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Content, Hubspot] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. The buyer is ready.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Content, Hubspot] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr , to create The Content Marketer's Guide to Influencer Marketing. Below you'll find six must-try ways to get influencers to share your content so you can get more impact from each asset you create.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Content, Hubspot] Changing the site and changing the game for Intelliflo
    They needed to rethink things and get onboard the Hubspot Inbound approach! Therefore, to kick things off we spoke to a range of customers, as well as internal stakeholders, to find out exactly what the site needed to do and designed a content-rich inbound site in the HubSpot COS to track and nurture leads through to a sales conversation.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Content, Hubspot] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    But you were told ebooks are one of the most effective forms of content marketing. Once you have this information, you'll be able to more easily and consistently produce targeted content. For example, this ebook below from the HubSpot library is ideal. Solution: Optimize your landing page. You slaved over the copy.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Content, Hubspot] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. To grow a blog, you need to consistently publish content that your readers enjoy reading. But that’s not how blogging works in real life. Our Metrics.
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