• WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Content, Hubspot] The 17 Best Social Media Management Tools
    Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. The tool automatically reshares older posts, keeping your content and accounts active.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Content, Hubspot] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software. Leads.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Content, Hubspot] The 15 Best Content Distribution and Amplification Tools
    Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. Content Publishing Tools.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Content, Hubspot] How Redesigning HubSpot.com Doubled Conversion Rates
    Like most major projects at HubSpot, this one began with compelling data that pointed to a few big opportunities in our site. Prior to INBOUND 2016, we knew we would be launching the HubSpot Growth Stack, which includes free versions of all of our products. We also started to look at our user journeys in HubSpot. Conversions.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Content, Hubspot] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    A content management system (CMS) that hosts a company website and blog. CRM software like Salesforce or HubSpot. Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack. 70% of marketers say that interactive content is effective at converting site visitors. Interactive content. .
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Content, Hubspot] 50+ Video Marketing Stats that Prove You’re Doing it Right
    Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). Optimizing Video Content. Engaging Viewers.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Content, Hubspot] How to Use Wistia: A Step-by-Step Guide
    And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. Why Video Content. We learned that visitors to our site spent more time on pages with video -- about 2.6
  • CONTENT STANDARD  |  THURSDAY, MARCH 2, 2017
    [Content, Hubspot] Should You Hire a Ghostwriter?
    This morning, your CMO approached you about creating new content to be published online. Among several new ideas for campaigns, she mentioned having a ghostwriter create some thought leadership content that could be published under her name. There are plenty of scenarios where ghostwriters can be useful in a content strategy.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 24, 2017
    [Content, Hubspot] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    Video Content Is Taking Over. Some pundits predict that within just a couple of years, 80 percent of online content will be video. In a 2016 HubSpot survey, users said their overall content consumption was up. What was the content they consumed most thoroughly ? I won’t do it. Nope, not gonna. Video.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Content, Hubspot] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences. Conclusion.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Content, Hubspot] How to Build a Process for Growth Experiments
    Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. Increase conversions on one landing page by >5% and find statistically significant results. Source: HubSpot Academy.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Content, Hubspot] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.".
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Content, Hubspot] 4 of the Best Growth Hacking Experiments to Try in 2017
    Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. 2) Jessica Webb, Growth/Content Marketer, Trello.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Content, Hubspot] 5 Insane Advantages of an Inbound Website Redesign
    Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? Where do you primarily host your blog and content offers? Your inbound website funnel should include: A blog and search-engine-optimized pages to attract site visitors at the top of your funnel.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2017
    [Content, Hubspot] Fonts & Feelings: Does Typography Connote Emotions?
    You see, visual elements are just as important as the words on a web page or blog post. In this post, we’ll explore how fonts can influence reader emotion and how marketers can use this information in their content. Based on the research, fonts on your web pages and blog posts should be clear and easy-to-read. Sans Serif.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Content, Hubspot] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Frequency (Do they consistently publish great content?). Content Marketing Institute. Contently.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Content, Hubspot] How SMBs can get more leads through marketing automation
    There are plenty of great tools that can help with this, such as the popular Hubspot , GetResponse , MailChimp , Aweber , or InfusionSoft , just to name a few of the best on the market (which I’ll get into later in a bit more detail). Now, you can send them only the content that they actually want to read. Hubspot. InfusionSoft.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 19, 2016
    [Content, Hubspot] 5 Disruptions to Marketing, Part 4: Digital Everything
    A landing page. As a former landing page conversion optimization geek, I fully appreciate how deep each of those different rabbit holes can go. connected TVs with an explosion of OTT content and services. The Internet of Things (IoT) Landscape above is produced by the venture capital firm FirstMark. A microsite.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Content, Hubspot] 28 of the Best Chrome Extensions for SEO, Productivity & More
    We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. BuzzSumo provides insight into how content is performing. When you’re on a web page, click the extension to show metrics such as the number of social shares and backlinks to a piece.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Content, Hubspot] 7 Marketing Automation Mistakes You Can't Afford to Make
    In other words, marketers are creating and automating various types of content with the goal of actively attracting, qualifying, and moving prospects through the sales funnel towards a purchase. The Problem: You’ve purchased and started using marketing automation software, but you don’t have a strong content strategy in place yet.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Content, Hubspot] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. Another benefit of AMP is content visibility. What is AMP?
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 17, 2016
    [Content, Hubspot] 5 Steps to Optimizing a Lead Nurture Program
    You can find free tools on the internet to calculate statistical significance, but HubSpot provides a good breakdown of the math behind the tools to help you understand the process. Need help getting started with content ideas? Is landing page conversion lower than expected? . Here are some top KPIs HubSpot recommends.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Content, Hubspot] The Anatomy of a Lead-Generating Website
    Are you creating custom landing pages for every single campaign that you run? The opting in part is important: When people voluntarily hand over their information by filling out a form, they're actively showing interest in your business, your products, or your content. 3) Primary and secondary calls-to-action on every page.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Content, Hubspot] 5 Steps to Optimizing a Lead Nurture Program
    You can find free tools on the internet to calculate statistical significance, but HubSpot provides a good breakdown of the math behind the tools to help you understand the process. Need help getting started with content ideas? Is landing page conversion lower than expected? . Here are some top KPIs HubSpot recommends.
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2016
    [Content, Hubspot] 9 Top Holiday Marketing Campaigns (For Every Season)
    Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on that long-ago-planned blog post, they forget the most important part: creating content that genuinely helps the audience in some way. HubSpot: Holiday Stock Photos. Uberflip: A Content Marketing Christmas Carol.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Content, Hubspot] 3 Core Sales Support Services Your Agency Needs To Offer
    Offering sales support services in addition to more traditional content strategy helps agencies deliver tangible ROI to their clients throughout the sales funnel. If you're looking for a free CRM to get clients started, you can try out HubSpot's free CRM here. Imagine a world where a marketer creates a landing page on Monday.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Hubspot] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. HubSpot’s Marketing Blog. B2B Marketing Blogs.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Content, Hubspot] Top Marketing Blogs You Should Be Reading
    Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. HubSpot’s Marketing Blog. B2B Marketing Blogs.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Content, Hubspot] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    1) Content Marketing. Businesses around the globe are leveraging content marketing to build their brand, attract visitors to their website and generate leads. A key advantage of content marketing is that it has a compounding return , meaning that just like a smart investment, it increases in value over time. On-Page SEO.
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Content, Hubspot] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    2) Content Management Systems (CMS). Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. But content without structure would be chaos. Example: HubSpot COS. 1) Customer Relationship Management (CRM).
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Content, Hubspot] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. Think about the folks who are landing on your website for the very first time.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 25, 2016
    [Content, Hubspot] 5 Brands That Make Original Research Look like an Art Form
    In the world of content marketing, however, original data is more than just brand storytelling’s response to that “nine out of 10 dentists agree” trope. Research, in terms of content strategy , is about delving into an industry-specific issue or problem and offering insight or solutions. Hubspot. Google.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Content, Hubspot] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. And because so many people are landing on those four or five pages, it's very important that you take special care to optimizing those pages for conversions. Thanks, Apple!).
  • WEBBIQUITY  |  TUESDAY, OCTOBER 11, 2016
    [Content, Hubspot] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    But inbound marketing is much more unique—for starters, it can be tailored to meet the needs of specific users with content that they want to see. Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Content, Hubspot] How to Write a Job Ad That Excites Candidates
    I write a variety of copy, including articles, landing pages , sales emails, and job advertisements. In other words, don’t call your open content marketing position an “Attention Ninja” or “Audience Crafter.”. Call it what it is: a “Content Marketing Specialist.” My job was to make people want to press that button.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2016
    [Content, Hubspot] How to Detect, Repair & Profit From Underperforming Content
    As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. Is the Content Really Failing? How to Identify Underperforming Content. 3) Create compelling meta content.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Content, Hubspot] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    We began an inbound partnership with Client A , a content management system for churches, and all was going according to plan. Then, we set off developing content and campaigns around them. Recently in Client A's website, we found a year-old, untouched landing page that was converting at a miraculous 50%. Not always.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Content, Hubspot] How Does Inbound Work for Membership Marketing?
    It's a little bit about you, but in the sense that your organization needs to publish content and engage with your prospects and members on their terms. Engage : Bringing people into the fold where they do more than consume your content, but become active members or donors. Inbound marketing isn't just about closing sales. Networking?
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Content, Hubspot] A Brief History of Online Advertising
    Users enticed to click the mysterious banner were transported to a very early landing page for AT&T. Craig Kanarick, one of the digital consultants hired to work on the campaign, remembers the team's goal was to make an ad that didn't feel like an ad, and actually offered valuable content to users. Image credit: Wired.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Content, Hubspot] Why Nonprofits Should Start Inbound Now
    Internal HubSpot research has found that companies that blog at least 15 times each month see 5 times more traffic than those that don't. Some MIT smarties studied HubSpot's ROI specifically and found that users generated 4.1 times more visitors and 3 times as many leads per month after using HubSpot for a year. they age well.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Content, Hubspot] Discover Where Your Competitors Are Beating You Online
    This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to have valuable content offers with premium content that proves your expertise in solving their problems. that rank on page 1 of the search results for your top keywords.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Content, Hubspot] How to Live Stream Successfully: A Preparation Checklist for Marketers
    Here at HubSpot, we’ve used it for things like interviews with thought leaders. HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Content, Hubspot] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    And now, pages with mobile pop-ups -- or what Google is calling “interstitials” -- probably won’t be ranking as highly when these algorithmic changes take effect on January 10, 2017. Some are legally required -- like ones used by liquor companies that verify the user's age -- so they won't impact the page's rank. Source: Google.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Content, Hubspot] 114+ Copywriting Formulas to Get Traffic & Leads
    2 Formulas for Web Pages and Blog Posts. #3 Headlines for High-Converting Landing Pages. A great place to start is with these 5 proven headline formulas for high-converting landing pages from WordStream. Cliffhanger – Hint at what is in your content, but don’t give away everything. Check out the guide below!
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Content, Hubspot] How to Become a Respected Influencer in Your Industry [New Ebook]
    If you're focused on landing page conversions, Oli Gardner may be at the top of your list of people to watch. Learn how to identify your audience and establish your brand through content and promotion. Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Content, Hubspot] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. To make sure we're all on the same page, let's start with what a lead is (and isn't), and the two types of leads you can generate on Facebook. billion (1.03 Direct Leads.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Hubspot] 18 Tips for Planning a Flawless New Product Launch
    At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. At HubSpot, we write a mock press release before we launch a product. In the screen shot above you can see some of these elements in action on the HubSpot Ads product page. Pre-Launch. This is tough.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Content, Hubspot] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    Using a marginal gains approach you can and should run a number of small tests to see which variants -- from website copy to landing page design -- perform better. At HubSpot, the conversion rate optimization (CRO) team continually runs tests to improve upon our existing efforts and identify new solutions for the future.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Content, Hubspot] How to Turn Your Blog into a Lead Generating Machine
    Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. However, as the term evolved into what we now refer to as a “blog,” its purpose and content have changed right along with its name. Worst case scenario?
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Content, Hubspot] 21 Things Recruiters Absolutely Hate About Your Resume
    No, not HubSpot.) I spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. One tip is to save your different resumes with the company name in the title, like Kolowich-Resume-HubSpot. Needless to say, you may want to bookmark this one.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Content, Hubspot] 20 Online Marketing Tools That Boost Campaign Results
    This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Content Marketing Tools.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Content, Hubspot] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. A thank-you page (i.e.,
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Content, Hubspot] Are Ads Worth the Investment? [Free ROI Calculator]
    To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Examine the data and make improvements to your ads targeting, creative, and landing pages. Those promoting awesome content. Ready to give it a try?
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Content, Hubspot] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. But what about a website's 'Contact Us' page? Far too many website designers put contact pages near the bottom of their priority list in terms of copywriting and design. Typically, the best contact pages.
  • SNAPAPP  |  TUESDAY, JULY 12, 2016
    [Content, Hubspot] How to Optimize Your Promotion Channels & Increase Conversion Rates
    Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot. . When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly. To get started using website CTAs and pop-ups to promote your content, capitalize on what you already have. Content loading
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Content, Hubspot] The 14 Best Marketing Automation Tools
    Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. 2) HubSpot. HubSpot handles inbound holistically. Marketing can’t be automated.)
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Content, Hubspot] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. So in this high-demand, low-supply content marketing economy, where are the jobs and what are recruiters searching for in the ideal applicant? 3 Key Takeaways From Today's Content Marketing Landscape.
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [Content, Hubspot] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Content. The second area — which I think which ties nicely into Vidyard — is content.
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Content, Hubspot] 12 Tips for Writing Clickable Search Ad Copy
    Content creation is an essential part of a marketer's day-to-day job. 7) Match your ad copy to the landing page. As marketers, we know the importance of having great landing page copy. But once you start using ads to support your landing page, consistency between the two becomes critical.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Content, Hubspot] Effective Lead Nurturing in Stages
    Here are the four stages of a success nurturing campaign: (Image source: Hubspot ). Once you’ve created your buyer personas, you can create content and messages tailor made for your target audience. This allows you to publish quality content that your ideal customer will find useful or valuable. Attract. Convert. Close. Delight.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Content, Hubspot] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    While this example’s idea is fairly straightforward, you can also use the Von Restorff effect throughout your site pages to draw your users’ eyes to certain spots on a page. For instance, in CTA creation, you can use the Von Restorff to create contrast on your page and draw your users’ attention, like this: 3) Gestalt Principles.
  • SCRIBBLELIVE  |  MONDAY, JUNE 20, 2016
    [Content, Hubspot] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. A home page isn’t a landing page.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Content, Hubspot] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Content, Hubspot] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. A home page isn’t a landing page.
  • SNAPAPP  |  WEDNESDAY, JUNE 15, 2016
    [Content, Hubspot] “Heartfelt and Intuitive”: Lianna Patch on Comedic Resonance
    It’s a tool that, when used effectively , can make all the difference in your content marketing campaign. We were fortunate enough to sit down with Lianna recently to discuss her approach on crafting content that strikes a chord with audiences, and takes B2B content to more playful level. Is it artisanal content quality?
  • ANNUITAS  |  TUESDAY, JUNE 14, 2016
    [Content, Hubspot] 3 Elements For Building Better Landing Pages
    “A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Content of an email is hugely important for engaging buyers, but the landing page guides prospects through their journey.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2016
    [Content, Hubspot] How to Run an Instagram Contest: A 10-Step Guide
    Sure, it sounds like an effective strategy for stirring up conversation -- it capitalizes on user generated content (UGC) and typically requires very little commitment for participants. Without it, there’s no link between the contest and the content being generated. Creating a terms & conditions page is a must. Check it out.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Content, Hubspot] The 24 Best Online Writing Tools and Apps
    The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Showcase reviews: HubSpot, TNW News, Quick Sprout.
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Content, Hubspot] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    According to a review by HubSpot, “the video cost approximately $4,500 – and yet, it got more than 11 million views and coverage on countless media outlets.”. How do content marketers use humor to not only generate awareness, but to actually push an audience toward conversion? Webinars & Landing pages. Websites.
  • SNAPAPP  |  TUESDAY, MAY 31, 2016
    [Content, Hubspot] The Beginner’s Guide to Designing Marketing Experiments
    Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. Try one of these landing page experiments as a first pass. Content loading Double. Step 5: Analyze.
  • SNAPAPP  |  TUESDAY, MAY 31, 2016
    [Content, Hubspot] The Beginner’s Guide to Content Experiments
    Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. Try one of these landing page experiments as a first pass. Content loading Double. Step 5: Analyze.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Content, Hubspot] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Interest Targeting: Allows advertisers to target people based on their interests, activities, pages liked, and closely related topics. With over 1.4 Twitter.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Content, Hubspot] How We Grew Inbound Traffic by 300% in 6 Months
    How much content should you write? This instantly opened up to a much wider variety of possible content ideas, and really ignited a fire inside the team to build a blog that was both engaging and useful, and helped grow our business. Use imagery: visuals break up your content and provide additional color to your content.
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Content, Hubspot] The A/B Testing Checklist You'll Want to Bookmark
    When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To run an A/B test, you need to create two different versions of one piece of content with changes to a single variable. How A/B Tests Work.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Content, Hubspot] How to Upgrade Your B2B Marketing Strategy with AdWords
    Structuring your ad groups like this allows you to tailor both your ad copy and your landing page to best fit the keywords, and makes it easier to detect performance patterns and execute appropriate bid and status adjustments. The second recommendation is primarily so you can match your landing page to the searcher’s level of intent.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Content, Hubspot] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    While they’re not the ones writing the lead nurturing sequences or designing landing pages and lead forms, they’re the behind-the-scenes operators who have mastered the setup, organization, and flow around marketing lead data. It comprises your website, including all the content on your blog, landing pages, and downloads (e.g.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Content, Hubspot] 6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
    An effective CRO strategy can help you achieve all that -- without forcing you to crank out a bunch of new content. Rand's an unsaveable addict of all things content, search, and social. Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. Looking to learn more about your audience?
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Content, Hubspot] How to Use Twitter Retargeting Ads to Generate More Customers
    At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. For someone to covert on one of these offerings, they need to complete a 13-field form on a landing page. Our approach during the experiment: During the experiment our leads saw both product awareness and bottom funnel content. How come?
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Content, Hubspot] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    After a bit of a lull in the space, Eloqua brought attention back to marketing automation in 1999 and inspired competitors such as Pardot , Hubspot , and Marketo to jump into the ring a bit later in 2006. 49% of companies with marketing automation customize content to the Buyer Journey stages, compared to 21% without. Conclusion.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Content, Hubspot] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Contently.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Content, Hubspot] 8 Medium Publications You Should Be Following
    But Medium is more than just a destination site: It's a hybrid content discovery/publishing platform. That being said, a Medium publication can still be a great way to reach a new audience with your content. That's the copy that greets you on the Life Learning email newsletter landing page. Content Marketing Daily TOFU
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Content, Hubspot] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    No matter how unique your niche is, it's likely that people are searching for the content you'll create. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses. Step 3: Solving for Leads With Gated Content. The Strategy Shift.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Content, Hubspot] Traditional vs. Predictive Lead Scoring: Hard Math
    Exclusive Bonus Content: Download Here How to Calculate a Lead Score – Without a Calculator. Organization must determine the key factors that make someone qualified so they can focus upon delivering the right content through promotional channels. Which pages – and how many – did they visit before a purchase?
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2016
    [Content, Hubspot] What Happened to Our Metrics After We Stopped Sending So Much Email
    I like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". Seeing that the volume of clicks also grows between October and February despite having way smaller list sizes than before means that we're sending the right people the right content at the right cadence.
  • SNAPAPP  |  WEDNESDAY, MARCH 23, 2016
    [Content, Hubspot] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. . Assess their interests and hone in on content that would help them achieve their goals. Content that resonates with readers makes them nod their heads and say, “Yes!”
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Content, Hubspot] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    If you use behavioral data and feedback from interactive content to discern your audience’s pain points, you set the groundwork for a real relationship. Assess their interests and hone in on content that would help them achieve their goals. "Content that resonates with readers makes them nod their heads and say, “Yes!”
  • HUBSPOT  |  THURSDAY, MARCH 17, 2016
    [Content, Hubspot] 13 Valuable Skills You Can Teach Yourself for Free
    Actually, we've created a whole bunch of educational content about Excel here at HubSpot. They have a ton of content about investing along with other personal finance topics like budgeting, saving, loans and mortgages, and so on. Start by heading over to HubSpot Academy , which has a wealth of free resources. Every day.
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Content, Hubspot] How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
    Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. Essentially, any individual link within a blog post that led to a landing page got its own tracking URL. Until now. Here's what I found. Jackpot.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Hubspot] How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016
    Designers, developers, marketers, content creators, and project managers come together for three days of talks and workshops. Tracks are designed for all levels of expertise, with additional days dedicated to conversion and landing page optimization, PPC, search engine bootcamp, SEO, email marketing, and mobile marketing.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Content, Hubspot] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 18) Content. 19) Content Management System (CMS). 48) Landing Page.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Content, Hubspot] 15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel
    If you're serious about generating leads through your website, you'll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. Think about it - your home page is almost certainly the most visited page on your site. 2) Avoid poor stock photos.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Content, Hubspot] Quick Wins to Help Your School's Website Convert Better
    Improving your keyword optimization is a time and cost-efficient way to improve the content on your site. You don't need a web team to write a host of new content to benefit from this tip. Simply re-work some of your current content. Look at some of your pages with the highest engagement. But it's a two-way street.
  • HUBSPOT  |  TUESDAY, FEBRUARY 23, 2016
    [Content, Hubspot] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Content, Hubspot] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    From high-level changes like landing page and email design and inspiration to in-depth insights on how your visitors navigate through your content, these tools will help you improve the performance of your site. The best content is the content that gets shared and linked to the most, right? Ready? 1) HelloBar.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Content, Hubspot] How to Write an Ebook From Start to Finish [Free Download]
    Aside from the creation process, you must coordinate all of the moving pieces of your campaign, including social media posts, landing pages, and promotional blog posts. How to write in-depth content that keeps your audience engaged. Tips and tricks we use to design our own ebooks here at HubSpot. But, let's face it.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Content, Hubspot] How to Write an Ebook From Start to Finish [Free Download]
    Aside from the creation process, you must coordinate all of the moving pieces of your campaign, including social media posts, landing pages, and promotional blog posts. How to write in-depth content that keeps your audience engaged. Tips and tricks we use to design our own ebooks here at HubSpot. But, let's face it.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 11, 2016
    [Content, Hubspot] What can the losing football coach teach us about making your sales quota?
    According to Marketing Sherpa, B2B Buyers find the Sellers 80% of the time, usually online, and most often through their marketing content. Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. Your free content, advice and expertise.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 11, 2016
    [Content, Hubspot] What can the losing football coach teach us about making your sales quota?
    According to Marketing Sherpa, B2B Buyers find the Sellers 80% of the time, usually online, and most often through their marketing content. Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. Your free content, advice and expertise.
  • SNAPAPP  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Hubspot] Are Your Customer Success Stories Being Heard?
    We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” Typically these are 1-4 pages. I dig it.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Hubspot] 8 Pieces of Marketing Wisdom for the Chinese New Year
    This is the year of the Monkey, after all, so be clever about your content strategy. Tweet this fortune: The power is in the headline -- it's what gets people interested in your content. Tweet this fortune: Content is great, but it's not very effective if it doesn't relate to the people your business serves. Cheesy? A little.
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