• HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Content, Hubspot] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    Because promoting tweets instead of your account allows you to craft those tweets to promote your content and links to your landing pages, where these Twitter users can then convert on your offers and become leads. 'Twitter is a great marketing channel for driving traffic and generating leads. So, how do you get started?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Content, Hubspot] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. your name, profile image, and the number of circles you’re in) next to your posts when they appear in search engine results pages (SERPs). All dimensions are given as width x height. Twitter.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Content, Hubspot] The Right Way to Answer a Work Email
    'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. Joe: Why don''t we have social share buttons on landing pages (or at least the page I''m seeing)? link] hubspot.com/content-creation- templates ? content creation email marketing What a waste of time! Point.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Content, Hubspot] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    HubSpot (@HubSpot) April 8, 2014. 1) Preview Excerpts of Gated Content. Before people give over their information in exchange for a piece of your content, they want to know what they''re going to get from you. but enticing people to click on your landing page links on Twitter is a whole other story.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Content, Hubspot] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. This isn''t only a problem with your repeat visitors, either -- since so many blogs implement this tactic, even your new visitors are ignoring your "additional content" or "recommended next steps.".
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Content, Hubspot] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    This week’s content is practical, and focuses on things that you can do to be more efficient in your tasks and more effective at driving results. Want to Squeeze More Conversions Out of Your Landing Pages? Read This. So, it’s a new month. Your boss likely wants you to get even more leads this month than last month.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Content, Hubspot] 3 Cutting-Edge Examples of Website Personalization
    'Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. Content offers like ebooks and webinars are a mainstay of good inbound marketing.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 24, 2014
    [Content, Hubspot] The Top 9 Components of the Perfect Landing Page
    'It can be easy to think of a landing page as nothing more than a tool to tie up all the loose ends of a marketing campaign. When a unique landing page is carefully designed to offer engaging, campaign-specific content, website visitors are more likely to turn into qualified leads, phone calls and sales. Page Fold.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Content, Hubspot] How to Use Infographics to Get Leads From Your Website
    If you don''t already have a landing page set up for your offer, create one now -- you''ll want people to fill out a form so that they get the offer in exchange for providing you with their contact information. If you already have a landing page created for your offer, that''s perfect. content creation lead generation
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Content, Hubspot] 8 Brilliant Landing Page Examples You Need to See
    'Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. So we decided to compile a list of landing pages we love ourselves.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Content, Hubspot] How to Integrate Email Campaigns With the Rest of Your Marketing
    Adding social media sharing and follow buttons to your emails will extend the reach of your email sends beyond the recipients in your database, expanding the visibility of your content and your brand -- and increasing the opportunity that you generate some net new leads. For example, consider placing a call-to-action on your Facebook page.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Content, Hubspot] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    To read more content like this, subscribe to Academy. If you''re a HubSpot customer, you can get this information in Page Performance. Measure blog post views to figure out which blog content is performing the best. The content positioning? What type of content did you publish on these channels? analytics
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Content, Hubspot] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    His data shows that people aren''t reading content on the web the way we think they are, and the whole measurement system might be broken. Instead of tracking article views, we should focus on reading time and page engagement. This couldn''t possibly be true -- otherwise everything I know about content is pretty much a lie!
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Content, Hubspot] How to Use NPS Surveys for More Powerful Marketing Automation
    Well, I was reading the HubSpot Ecommerce section the other day, and stumbled on this brilliant article from Tom Schwab, Founder of Goodbye Crutches , on using NPS surveys to fuel post-transactional emails. You know -- someone gets added to a workflow because they visit your pricing page, or click on an email, or subscribe to you blog.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Content, Hubspot] Marketing Mad Libs: Expert Edition [SlideShare]
    With attention spans dwindling and Polar Vortex induced cabin fever setting in, we tried to brainstorm a way that we could make use of the projections and thought leadership of pioneers in our field without an encyclopedia full of content. Take a look: Marketing Mad Libs: Expert Edition from HubSpot. verbose. The Human Touch Matters.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Content, Hubspot] Lead Gen 101: How to Create an Intuitive Website Conversion Path
    landing page - The page that advertises your offer and includes a form. thank-you page - Your new leads see this page after completing your form. call-to-action (CTA) is a text or button anywhere on your website or blog that links to your landing page. Stand out on your page. 2) Landing Page.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Content, Hubspot] 7 Reasons Most Enterprise Websites Fall Short
    For many enterprise companies, tens to hundreds to millions of dollars are poured into their website each year, on everything from design, content, media, SEO, promotion, and advertising, to hosting, infrastructure, and more. Extra Resources: How to Build Calls-to-Action with HubSpot Software. 3) Lack of Fresh (and Valuable) Content.
  • HUBSPOT  |  SUNDAY, MARCH 2, 2014
    [Content, Hubspot] Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
    From finding and landing the right marketing job, to attracting and converting contacts, to keeping up with the rampant updates and rapidly evolving industry trends, it''s simply not an easy job. This week was a very practical week in HubSpot content. How to Write a Standout Resume and Land Your Next Marketing Job.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Hubspot] How Your Private School Can Get More Applicants With Inbound Marketing
    Brendan Schneider, the director of admissions at Sewickley Academy (and a HubSpot all-star) put it perfectly , “It all came together that prospective families begin their search for schools at Google, and if you don’t show up on the first page, you might as well not exist.” Content Strategy. There''s recourse.
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Content, Hubspot] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Once your readers finish consuming your content, their thought should never be “ well, what do I do now ?” When you convert your audience, you’re able to deliver your content straight into their inbox every time you publish a new article, increasing your chances of gaining views, social shares, comments, and leads. Content Marketing?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Content, Hubspot] HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey
    More so than anyone else, they know what the buying process is like from experience, what they wish they had asked, and how long it actually takes from point of purchase to sending your first email, scheduling your first tweet, or launching your first landing page. How do you know if a solution is right for you? marketing automation
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Content, Hubspot] 7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
    'At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. The winner was #1.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Content, Hubspot] 57 Notable and Unique Content Marketing Ideas
    'The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Audience is drowning in poor quality content these days. Posts.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Content, Hubspot] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. million for HubSpot and $85.1
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [Content, Hubspot] Why the Best Marketing Teams Embrace Process
    Whether it''s a new piece of content, a social media campaign, or a landing page for a new product, there''s something about the creative process that marketers just love. Marketing analytics firm KISSmetrics does a fantastic job with its content marketing. The Science Behind Process. Respect for people.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 12, 2014
    [Content, Hubspot] The Five Elements Behind Blogging Success
    'So you''ve written plenty of blogs and conducted your fair share of content research.but have you really looked into the elements that take a blog from zero to content hero? HubSpot’s most recently released Benchmark report shows that companies that blogged 6-8 times per month doubled their lead volume. 2) CTAs. Now what?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Content, Hubspot] 13 Little Landing Page Experiments That Can Make a Big Difference
    We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. There are lots of little things you can do on your landing page to help you generate more leads and customers. and ta-da!
  • THE FORWARD OBSERVER  |  MONDAY, FEBRUARY 10, 2014
    [Content, Hubspot] 5 Of The Fastest Ways To Improve Your B2B Marketing
    Create Remarkable Content. The Content Marketing Institute defines content marketing as “… a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.”.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Content, Hubspot] Why Do Enterprises Struggle to Adopt Inbound?
    Large companies tend to have complex org charts with layers of bureaucracy that can substantially inhibit the alignment needed to get sales and marketing on the same page for inbound marketing to be successful. 3) Commit to content. Inbound doesn''t work without committing to creating valuable content on a regular basis.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Content, Hubspot] How to Use Welcome Emails to Delight Your New Blog Subscribers
    Chances are, you''ve worked hard to get them to subscribe -- you''ve written valuable content that makes them want to come back for more, you''re blogging regularly, and you''ve encouraged them to subscribe. This is particularly important when users opt in to your blog through more indirect methods, like check boxes on landing pages.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Content, Hubspot] 8 Excellent Reasons to Redesign Your Website
    Do your landing pages inspire people to learn more by digging deeper, or are they simply aesthetically pleasing pages that convey little value? Is your important content hidden? 6) You want to incorporate a better content strategy. That said, quality content is useless if your visitors can’t readily find it.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Content, Hubspot] 5 Email Marketing Variables You Can't Control (But Can Outsmart)
    It’s tough to optimize for every single email client in a scalable way, but through email testing, you can preview how your emails will come across in the most popular clients pictured in the Litmus graphic below: This week, HubSpot introduced Litmus email testing right within its email marketing tool. 1) Email Clients. email marketin
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Content, Hubspot] The TOP 25 Must-Read Internet Marketing Blogs
    Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging. Blogs on Content Marketing and Content Creation. Their site is a must-read internet marketing blog about content marketing and copywriting. HubSpot.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Content, Hubspot] New Facebook Algorithm Update Dings Text Updates From Businesses
    Images have been shown to be the most effective for company pages to post, so wouldn''t you think that links with images would get more exposure than those without them? In Facebook''s status update box (or in HubSpot''s Social Inbox compose box for customers), all you need to do is add a link into the box and let the metadata populate.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Content, Hubspot] 15 Blog KPIs You Should Already Be Tracking
    HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. In HubSpot, customers can track this metric via the Page Performance tool (see below).
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Content, Hubspot] The ABCs of Content Marketing: A Glossary of Terms
    'You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Crowdsourced Content. Data-backed Content.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Content, Hubspot] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    Landing pages? The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. No matter what your core piece of content is (ebook, templates, whitepaper, video, etc.), Channel #3: Targeted Landing Pages.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Content, Hubspot] What Is List Segmentation? [FAQs]
    The well-designed landing pages with attractive CTAs. These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content -- you name it. Leads who have downloaded more than five pieces of content. Here''s why.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Content, Hubspot] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot. Here are a couple of examples of HubSpot’s goals from a recent product launch. These are the words you can prioritize in your headlines and across your content. HubSpot. Values.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Content, Hubspot] Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer
    'For years, we''ve preached the importance of removing links from your landing pages : top navigation, sidebar navigation, footers, social media links -- anything that distracts viewers from filling out your form. However, only 16% of all landing pages are free of navigation bars. Landing Pages to 17.6%
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Content, Hubspot] The 2014 Digital Marketing Ecosystem
    Marketing technologists (those that understand how it all fits together) will become invaluable as businesses adopt customer relationship management solutions, email service providers, content management systems, and big data. Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Content, Hubspot] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Content marketing is becoming more essential for success. B2B Marketing: 3 reasons for adopting video content into your marketing mix. Topic #1. Topic #2.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Content, Hubspot] 5 Ugly (But Effective) Pieces of Marketing Collateral
    To read more content like this, subscribe to Inbound Insiders. Email marketing should be about substance and content. Performable was a marketing automation company that HubSpot acquired in 2011. It’s jarring and contrasts with the color scheme of these landing pages. Not so much. Aesthetics are important.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Content, Hubspot] Everything You Need to Master Email Marketing [Listly]
    Most of the other digital marketing channels -- blogging, social media, landing pages, etc. -- all have easy-to-find examples that can help inspire and inform your own marketing strategies. View more lists from HubSpot. Email is a bit different. But where should you go to do that, you ask? email marketing
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Content, Hubspot] Three Things Every Nonprofit Should Do in 2014
    The truth is, after three years running the Nonprofits Program for HubSpot, I''ve met only a handful of leaders each month that can actually read that statement above and say "Yeah -- that about sums it up." Creating relevant content is the single most important thing you can do to attract new donors online. Sound too good to be true?
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Content, Hubspot] Content Marketing in 2014: Are You Prepared?
    'The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda , Penguin , and Hummingbird have all helped to shine the spotlight firmly on the importance of content. Proving the Value of Content. Scaling Content.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Content, Hubspot] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    To read more content like this, subscribe to Inbound Insiders. Consistently creating great content with a small team is a common challenge for many marketers today. It can be pretty daunting to sit back and think about creating 12 months of content. Step 1: Plan campaigns around cornerstone pieces of original content.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Content, Hubspot] A Year in Review: The Biggest Social Media Updates of 2013
    Comments and apps and pages, oh my! This new search functionality allows anyone to search and find terms in posts, updates, check-ins, pages, apps, groups, and comments from your friends or those who post publicly. For one, it’s yet another platform to use for research when creating data-based content. Landing Pages?
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Content, Hubspot] How to Run an A/B Test [FAQs]
    It''s a kind of experiment that shows two different versions of one piece of content (such as a landing page, email, or call-to-action) to two similarly sized audiences to see which one performs better. You can test something as small as the color of a CTA to something as big as an entirely redesigned page. Awesome!
  • THE FORWARD OBSERVER  |  WEDNESDAY, DECEMBER 4, 2013
    [Content, Hubspot] The 4 Easiest Ways To Get More Email Subscribers For Your B2B Blog
    Here’s why: each and every post you write gets published as its own, individual, indexed page on your website. If you think of indexable pages as lottery tickets for getting found online, then each page is a new opportunity to win more chances of the right people finding your site. And the more pages, the better.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Content, Hubspot] B2B Experts: The Difference Between Social Media and Content Marketing
    'Many B2B marketing conversations have been focused on content marketing lately, rather than social media and I wanted to understand if this was a real trend and what it might mean. The graph below shows worldwide Google searches for the terms social media and content marketing. Vice President of Marketing and Content Strategy at SAP.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Content, Hubspot] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings. Contending that “Content marketing isn’t new.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Content, Hubspot] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings. Contending that “Content marketing isn’t new.
  • NUSPARK  |  SUNDAY, NOVEMBER 10, 2013
    [Content, Hubspot] SMB Marketing Automation: Getting Started with Content Strategy
    'Overcoming lack of understanding, resources, and content . Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms.  Message strategy: matching content asset topics to buyer personas and buying stage. Content Plan.
  • FATHOM  |  THURSDAY, OCTOBER 24, 2013
    [Content, Hubspot] Best Practices for B2B Social Media Success
    According to Hubspot, as we move into the new year, social media will be more important than ever for B2B lead generation. In fact, Hubspot’s research showed that inbound marketing is now the greatest lead source for most B2B companies, with social media and SEO leading the inbound marketing pack, with each driving 14% of all lead generation.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Content, Hubspot] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. Source: HubSpot via Google ). Let me explain.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Content, Hubspot] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    The key to generating more visits from the right people is your content. Examples of content include blog articles, videos, data and images. At the heart of your content should be the notion of educating your prospects. The very best single content item to increase your site traffic is your blog. Goal Setting. easurable.
  • WRITTENT  |  THURSDAY, OCTOBER 17, 2013
    [Content, Hubspot] 10 Types of Content Marketing You Should (and Shouldn’t!) Outsource
    35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. In other words, if you’ve consumed branded content in the last week, there’s a pretty good chance it was the result of content outsourcing. Content Offer Creation.
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Content, Hubspot] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    Consider new, frictionless ways for people to sign up for your blog -- maybe as a widget in your blog sidebar or as a check mark on a landing page. All the hard work you put in curating content and designing the newsletter all go down the drain when people won''t even open the email in the first place. Your boss is convincing.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Content, Hubspot] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    moments at my time here at HubSpot. So, for example, a regular keyword for HubSpot would be “HubSpot.” This concept is all about where content is placed on your webpage. Rule of thumb: Visitors should not have to scroll down the page or search to discover what you want them to do once they’ve landed on your page.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Content, Hubspot] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    moments at my time here at HubSpot. So, for example, a regular keyword for HubSpot would be “HubSpot.” This concept is all about where content is placed on your webpage. Rule of thumb: Visitors should not have to scroll down the page or search to discover what you want them to do once they’ve landed on your page.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Content, Hubspot] 51 Ridiculous Keywords Google Won't Let Me Track Anymore
    'This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. We''ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy. We at HubSpot are known for being hopeless romantics. 30) "hubspot rentals".
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Content, Hubspot] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    Here''s the difference between the two: Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. They like helpful, engaging content that just happens to be visual. HubSpot customers, you''ll find this under the Sources report.) The good news?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Content, Hubspot] 10 Ways to Make Your Content More Fun to Read
    '"But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." But I''m going to fight you on this one because, hey, I''m a B2B content creator, too. Even companies in "boring" industries need to create content. Blogging content creation
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Content, Hubspot] What if Your Marketing Shut Down for a Month?
    thought about it for our own team, and it seems that if you''ve been relying heavily on inbound marketing tactics like business blogging, SEO, and content creation (which our team obviously does -- we''re an inbound marketing company and all), you would probably be able to weather a marketing shutdown no problem. 'Well folks, it happened.
  • WRITTENT  |  TUESDAY, OCTOBER 1, 2013
    [Content, Hubspot] 10 Marketing Techniques for Content Marketers from Traditional Advertising
    As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. Inbound and content marketers are most definitely here to stay. You’re probably wondering why the dearth of job opportunities at traditional ad agencies has anything to do with your playbook of content marketing techniques.
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Content, Hubspot] How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight
    The Search Queries report provides insight into Google search queries that have returned pages from your website. The main dashboard gives you an idea of the top traffic-driving keywords for your website and the number of impressions, clicks, the clickthrough rate, and average page position for each query for the specified period.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Content, Hubspot] Conversion Rate How-To: Call Tracking and Google Analytics
    In GA, under Site Content -> All Pages (for example), you''d see a "Visit" for each call, showing the Tracking Number and Ring-To number for each visit. Does that landing page produce form fill-outs ONLY or does it also generate calls? Do we have to have a "ping" page setup? That’s no longer the case. How many?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Content, Hubspot] How to Make a Visual Call-to-Action for Social Media [Quick Tip]
    Because of the way social networks like Facebook, Twitter, Pinterest, and Google+ display images, users can''t just click on an image to be taken to your landing page. HubSpot customers, this is under your Reports tab in the Tracking URL Builder.). This will allow you to track your content even more effectively than before.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Content, Hubspot] The 45 Inbound Marketing Terms You Should Know [Glossary]
    'Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Content. Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Content, Hubspot] 135 Icons For You to Use Whenever, Wherever [Free Download]
    You know how important visual content is. You''re hunting through pages and pages of stock photos and searching every term that is somewhat related to your project on the Creative Commons site in hopes of finding that perfect photo and. 3) Landing Page Forms. 4) Landing Page Promotional Images. icony.
  • VIDYARD  |  TUESDAY, SEPTEMBER 17, 2013
    [Content, Hubspot] From Awareness to Post-Sale: How to Use Video Throughout the Inbound Marketing Cycle
    'A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight. Attract. Convert. Close.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Content, Hubspot] What Mobile Buyers Are REALLY Doing on Your Website
    By the time the check came, I''d forwarded myself a research report for future download -- content that ended up inspiring this blog post. Other mission-critical content. As it turns out, context has a great deal to do with the content we consume online and how we consume it. Keep your landing pages and home page simple.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Content, Hubspot] The Marketer's Guide to Getting Started With Content Personalization
    'Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. Netflix and Amazon are notable brands that have mastered real content personalization. On-Page. introductory dynamic content Social Media.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Content, Hubspot] 10 Deadly Reasons Most Websites Fail [SlideShare]
    Now there are more than 700 million websites on the internet and every 60 seconds more than 5,067 web pages are created ( Tweet This Stat ). Instead of adjusting to this change, we stuff our websites with content no one really cares about. Using dynamic content in even smallest ways helps to show visitors that you know them.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Content, Hubspot] How to Use Dynamic Content for "Smarter" Marketing
    'If you''ve been following inbound marketing for a while, you''ve probably heard of the term ''smart content'' before. What is smart content and how will it impact your marketing? What Is Smart Content? First things first: What does ''smart content'' even mean? How Smart Content Works. Let''s dive in.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Content, Hubspot] What Exactly Does Google Consider High Quality Marketing Content?
    Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality of content. The factors and their relative weights are all a closely-guarded secret, but you’ll be pleased to know that content creators aren’t completely left out in the cold. What Quality Means for Your Content Strategy. Cloaking.
  • THE FORWARD OBSERVER  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Content, Hubspot] Two Landing Page Tips To Make You Look Like A B2B Marketing Genius
    'Artillery B2B Marketing Blog > The Forward Observer B2B marketers can dramatically boost their lead conversions by researching buyer personas and increasing the number of landing pages. landing page is a website page specifically designed to convert visitors to leads. The number of landing pages.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Content, Hubspot] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    'When people come to your Facebook Page, where do you think they first look? It''s a visual piece of content that sits at the top of your Company Page. It seems like a no-brainer, but obeying Facebook Guidelines is crucial to your Facebook Page existing in the first place. I''ll give you a few hints. Seriously.
  • WRITTENT  |  THURSDAY, AUGUST 29, 2013
    [Content, Hubspot] Is Your Website in Dire Need of a Content Audit?
    If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit. content audit is the process of examining all of your company’s web content assets for quality, relevance, SEO value, and messaging. Why Content Audits are Critical.
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Content, Hubspot] 10 Terrible Reasons to Redesign Your Website
    While it''s not a bad idea to work on improving the visitor''s experience or your site''s performance, doing it for the sake of boredom will eat resources better spent (like creating valuable content your audience will love). HubSpot Co-Founder Dharmesh Shah always says, "Keep an eye on the competition, but don''t obsess over them."
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Content, Hubspot] The Salesperson's Guide to Sending Prospects the Right Content at the Right Time
    Educate your prospects in between calls by leveraging your company’s content. Using content to nurture your prospects through each part of the sales process helps create a positive experience for the prospect, educate them so they are more informed before the next call, and ultimately shorten the sales cycle. you get the gist.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Content, Hubspot] How to Turn Your Blog Subscribers Into Valuable Business Leads
    'With so much emphasis on quality content these days (and rightfully so!), But let me tell you -- building a successful business blog isn''t just about creating content. You can also encourage your subscribers to follow you in social media for additional content updates -- a great way to increase your social reach.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Content, Hubspot] Brilliant Little Hacks to Make Your Blog Way More Personal
    If you haven''t been beaten over the head with this message yet, context marketing is all about providing the right content to the right visitors at the right time. It requires a combination of the right content and the technology needed to display it to the right visitors at the right time. 'The age of context is among us, folks.
  • HUBSPOT  |  SUNDAY, AUGUST 25, 2013
    [Content, Hubspot] New Social Media Image Templates, #INBOUND13 Wrap-Up, and More in HubSpot Content This Week
    'It''s no secret: We produce and publish a lot of content here at HubSpot. Yup, we have kind of a "content machine" thing going on. But producing all of this content means that it''s easy for some blog posts to get lost in the sauce. INBOUND 2013 Keynote Takeaways from HubSpot All-in-one Marketing Software.
  • HUBSPOT  |  THURSDAY, AUGUST 22, 2013
    [Content, Hubspot] Why Context Is the Future of Inbound
    Our context shapes the content we want to read. The great epiphany of inbound marketing was that people are drawn to content that matters to them. The early stages of inbound marketing focused on creating the sort of useful, search-friendly content that would attract people at the search box and bring them in to your site.
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Content, Hubspot] How to Increase Blog Email Subscribers by 128% in 3 Months
    All we did was add a new check box field to all our landing page forms so people could subscribe to our blog with just one click. This is how it looks: We put these check boxes on all of the forms we use for lead generation -- on landing pages for offers we use to convert visitors into leads. Seems unreal, right?
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Content, Hubspot] Announcing the Next Generation of HubSpot's Inbound Marketing Platform
    Even in the channels where we’ve started to make some progress -- even in email which has developed more and more targeting capabilities over the years -- we end up personalizing the message, but then directing recipients to a lifeless landing page. The Inbound Database is the class historian of HubSpot. The top response was.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Content, Hubspot] The Go-to Guide to Creating Email Newsletters People Actually Read
    It’s hard because it includes a mix of different types of content about different parts of your business, including event reminders, surveys, educational information about your product, service, or industry, and promotions. For example, if HubSpot were to send out a newsletter, we could do one solely on social media for business.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Content, Hubspot] What Is Business Blogging? [FAQs]
    'We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". Blogging is the act of creating short-form content. For example, you are currently reading a blog post -- a piece of short-form content that has been posted on a blog. weird. For instance, business blogging. hope so.
  • HUBSPOT  |  FRIDAY, AUGUST 9, 2013
    [Content, Hubspot] 9 Critical Components for Optimized Marketing Emails
    How do you make your offer exciting and enticing enough to get them to click through and visit your landing page? m much more likely to open an email with the subject line “How HubSpot’s marketing can be more efficient” than one that says “How your company’s marketing can be more efficient” because it’s personalized to me.
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Content, Hubspot] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    When I looked at the offending image, I specifically recalled ensuring I was in the clear when selecting the photo for my content. We''ll show you a few ways you can use them to give your marketing content some pizazz -- as well as some tips that''ll make the stock photos work even harder for you. 3) Web Pages. 5) Landing Pages.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Content, Hubspot] How to Satisfy Every Stakeholder In Your Next Website Redesign
    Be ready for her questions and get on the same page about outcomes you want the site to achieve. But with the advent and expansion of content management systems , marketing has taken over primary control and responsibility for the site. HubSpot''s own security page can help you learn some of them. You poor thing.
  • WRITTENT  |  MONDAY, AUGUST 5, 2013
    [Content, Hubspot] 10 Metrics to Track Your Newsletter Content Success
    While it’s clear that outstanding email newsletter content is key to success, there are myriads of other factors which can affect your results. To help you determine the success of your efforts to date, and improve your results, we’ve compiled a list of the 10 newsletter content metrics which matter most. Bounce Rate. Delivery Rate.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Content, Hubspot] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. This, according to Google, includes what are called unnatural links -- "links that weren’t editorially placed or vouched for by the site’s owner on a page." What about those guest blog posts you''re writing?
  • HUBSPOT  |  SUNDAY, JULY 28, 2013
    [Content, Hubspot] SlideShare Launches New Infographic Capabilities, and Other Inbound Stories of the Week
    You''ve even optimized a few landing pages. Let''s get started: SlideShare Launches New Infographic Capabilities (HubSpot). With its all-new infographic player, SlideShare now makes it easy for anyone to upload, view, embed, and share one of the hottest types of visual content on the web. But that''s a lot of news.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Content, Hubspot] Why Media Companies Are Struggling (And How Inbound Can Help)
    'Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. To do this you need to develop buyer personas and write content your buyers personas would find interesting. How can inbound marketing help?
  • WRITTENT  |  TUESDAY, JULY 23, 2013
    [Content, Hubspot] Blogging Metrics: How to Find and Apply Actionable Intelligence
    If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action. As Jay Baer points out , “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” Pages per Visit. Backlinks.
  • WRITTENT  |  MONDAY, JULY 22, 2013
    [Content, Hubspot] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
    While you’ll likely never know the exact contents of your competitor’s business plan, you can compile as much intelligence possible about how they do business through competitive marketing analysis. Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Content Marketing.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Content, Hubspot] 25 Sure-fire Ways to Grow Your Email List
    SEO of landing pages: Search engine optimization of your website, especially your landing pages will help your website show up whenever customers are looking for you. Use social media to drive traffic to your website: Social media channels are designed to keep content slim and frequent. Five Easy Summer Recipes).
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