MADISONLOGIC B2B WHITE PAPERS | FRIDAY, APRIL 24, 2015
[Content, Hubspot] Closing the Loop on Social Leads
monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. our eBook from HubSpot and HootSuite. provided by your content and website.
HUBSPOT | MONDAY, APRIL 13, 2015
[Content, Hubspot] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Why not show that off on your landing page?
SYNECORE | WEDNESDAY, APRIL 8, 2015
[Content, Hubspot] How Content Personalization Fits into Inbound Methodology
According to HubSpot , inbound marketing delivers 54 percent more leads into the marketing funnel than traditional outbound methods. One of the most important parts of the inbound process is delivering personalized, relevant, and informative content to your audience. Buyer personas and delivering personalized content go hand in hand.
SYNECORE | TUESDAY, APRIL 7, 2015
[Content, Hubspot] Personalizing Content with HubSpot COS
HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. You might ask, what makes HubSpot COS better than another CMS?
HUBSPOT | TUESDAY, APRIL 7, 2015
[Content, Hubspot] 5 Reasons Why Your Web Design RFP Is All Wrong (and Why It’s Hurting Your Business)
If you spec everything from the content management system (CMS) down to the server requirements, your agency may not have any room to offer other recommendations, so they might not even bother. Your new website should position you for an inbound content marketing strategy from day one. So it’s finally time. but where to start?
HUBSPOT | TUESDAY, MARCH 31, 2015
[Content, Hubspot] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
But with so much happening on this page, how should we start improving it? His analysis uncovered the following three issues with our homepage and overall site: 1) It''s not clear what HubSpot is and what we sell. Run an A/B test for your concept (if you''re using the HubSpot software, A/B testing is already built in).
SYNECORE | THURSDAY, MARCH 26, 2015
[Content, Hubspot] Why Customers Crave Content Personalization
Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. The good news is, we have the technology to personalize content and web experiences—home pages, landing pages, calls-to-action (CTAs), and emails—so we should.
HUBSPOT | WEDNESDAY, MARCH 18, 2015
[Content, Hubspot] How to Easily Create Custom Pin It URLs for Pinterest
The tool is an Excel spreadsheet that generates URLs that lead users to a Pin It window customized with a specific product page, image, and description -- rather than relying on Pinterest to pull that data for you. I''ve found this so useful in my marketing that I wanted to share it with all of you for free. And voilá! An Example.
HUBSPOT | TUESDAY, MARCH 17, 2015
[Content, Hubspot] How to Grow Your Email List by Running a Contest
We''ve seen this happen first-hand at HubSpot. We also wanted to get a larger reach from our contest, meaning we counted the following actions as extra entries: Following HubSpot on Twitter. Content Creation Social Media Our idea? The aim of the contest was to delight customers, increase engagement, and increase brand awareness.
HUBSPOT | TUESDAY, MARCH 17, 2015
[Content, Hubspot] Creating Internal Buy-In for Inbound Marketing in Higher Education
When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. Instead, edit the content for search engine optimization and make your lead capture opportunities more prominent.
HUBSPOT | MONDAY, MARCH 16, 2015
[Content, Hubspot] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
As savvy marketers, it''s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- w e know that the content we''re creating will attract and generate qualified leads that will turn into customers. Often, this will happen in our quarterly budget meeting. Talk About Assets. Assets have value.
HUBSPOT | TUESDAY, MARCH 10, 2015
[Content, Hubspot] 10 Analytics Red Flags All Marketers Should Look Out For
One of the first questions most new HubSpot users ask is "What report should I be viewing?" You may see yourself jump to the first page for an important keyword, only to find that a competitor that used to trail you is now ranked higher than you. If you''re using HubSpot, you can find this information in the Keywords tool.
HUBSPOT | WEDNESDAY, FEBRUARY 25, 2015
[Content, Hubspot] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Still not convinced?
HUBSPOT | TUESDAY, FEBRUARY 17, 2015
[Content, Hubspot] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
Your content strategist might want to target a specific subset of people, the ones most likely to turn into leads. Increase direct traffic by X% by Y DATE. 2) Trying to Make Your Content Achieve Too Much. There are three facts about achieving brand awareness: 1) Your content needs to appeal to a large number of people.
HUBSPOT | FRIDAY, FEBRUARY 13, 2015
[Content, Hubspot] 18 of the Best Email Subject Lines You've Ever Read
After all, it''s your very first impression of the email -- and from it, you''ll do your best to judge the content on the inside. The parenthetical content? Just be sure that the contents of your email actually have something worthy of that subject line.). 6) Refinery29: "The broke girl''s guide to a luxury vacation". Genius.
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Content, Hubspot] 57 Basic Marketing Analytics Terms Everyone Should Know
Check it out below, and be sure to bookmark this page for the next time you''re diving into your analytics -- it could save you a lot of time. A. This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. This metric can be found in HubSpot. Content Grouping.
HUBSPOT | TUESDAY, FEBRUARY 3, 2015
[Content, Hubspot] The 4 L's of a Successful Lead Generation Strategy
The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. It All Starts with Content. Your content is your stones. Compelling content plays a huge role in generating leads. Landing pages have one call-to-action in mind.
HUBSPOT | TUESDAY, FEBRUARY 3, 2015
[Content, Hubspot] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. But with lead generation as the top goal for content marketing , ebooks are an essential part of any successful inbound marketing program. Content Creation Design Daily
HUBSPOT | MONDAY, FEBRUARY 2, 2015
[Content, Hubspot] When to Check on Your Marketing Metrics: A Simple Guide
When someone comes to your website, they are not forced to fill out a form or download a piece of content you have created. For example, if you change a link on your homepage from one drives to a landing page to one that goes to your Facebook Page, you might see a dip in the number of leads you generate that day. Visits.
VOICE-BASED MARKETING | THURSDAY, JANUARY 29, 2015
[Content, Hubspot] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
If you have the budget, I suggest creating a separate landing page for the event and/or placing information about the event in your company’s newsletter. Eventbrite and marketing automation platforms like ActOn, HubSpot, or Marketo are a few I recommend using that make the event process as seamless as possible.
HUBSPOT | THURSDAY, JANUARY 29, 2015
[Content, Hubspot] 13 Bright Ideas for Running Smarter Retargeting Campaigns
It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses. 1) Promote your best content. Why not use retargeting to drive people towards blog content, for example? Consider HubSpot. What''s a marketer to do? Enter retargeting.
VIRALLY BLOG | WEDNESDAY, JANUARY 28, 2015
[Content, Hubspot] Inbound Marketing – What is it?
Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Try creating content that your customers will enjoy, make it related to what you’re doing but make sure it’s not all me, me, me. appeared first on Content Marketing, Virally Blog.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Content, Hubspot] How to Run a Blog Lead Generation Analysis
To learn how to create this type of report in HubSpot, see this blog post. This information can help me cater my future content toward the topics that drive lead generation. Quick Ways to Curate Industry Content for Your Blog. Cut Your Content in Half: How to Write Less and Say More. Were there links to a landing page?
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Content, Hubspot] 15 Important Ways to Use Case Studies in Your Marketing
According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. On Your Website. 1) Have a dedicated case studies page. Your home page is the perfect place to do this.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Content, Hubspot] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
This was 1993, and it was one of the first instances I can remember of people using digital technology to create, customize, and personalize content in that way. "I''d watch people spend 20 or 30 minutes playing with the machine and creating these cards for their friends and family, and becoming immersed in this process. Follow @AaronGoldman.
THE FORWARD OBSERVER | TUESDAY, JANUARY 13, 2015
[Content, Hubspot] 3 Steps To Waltz Your Way To Lead Generation Success
Landing Page. Thank You Page. For each stage of the buyer’s journey, you’ll want to offer helpful, valuable content that addresses each stage of their process. Often, that content is a white paper, eBook, webinar or a newsletter. However, that does not mean CTAs should only be at the top of the page.
HUBSPOT | MONDAY, JANUARY 5, 2015
[Content, Hubspot] Buyer Personas Gone Stale? Use Agile Techniques
Which of your content pieces are your personas downloading? How are they answering the questions on your landing pages? Luckily, marketing automation systems like HubSpot have recently added attribution-reporting right into their dashboards to make this easy. Unfortunately, timing can sometimes cut the schedule short.
EARNEST ABOUT B2B | MONDAY, JANUARY 5, 2015
[Content, Hubspot] You have a new match! Online dating tips for the B2B inbound marketer
Similarly, your inbound content should be something that stands out from the crowd with insight, originality, and utility. For marketers, this means creating regular quality content such as a company blog. Dating profiles and inbound content, too, have a ‘teething’ phase. B2B Marketing Content marketing But hang in there!
WEBBIQUITY | TUESDAY, DECEMBER 30, 2014
[Content, Hubspot] 22 Noteworthy Content Marketing Guides and Tips
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?
HUBSPOT | FRIDAY, DECEMBER 19, 2014
[Content, Hubspot] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
And if you''re feeling stuck thinking of ways you can use these images in your marketing campaigns, scroll down for seven ways you can use stock photos to give your marketing content some pizazz -- as well as some tips to make stock photos work even harder for you. On Facebook, visual content equals more engagement.
HUBSPOT | TUESDAY, DECEMBER 16, 2014
[Content, Hubspot] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. Lesson Learned #4: More content, more leads.
HUBSPOT | TUESDAY, DECEMBER 16, 2014
[Content, Hubspot] How to Write Irresistible Landing Page Copy [Free Ebook]
When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. Lead Generation Landing Pages Daily Use the click-to-tweet link below! link].
THE FORWARD OBSERVER | MONDAY, DECEMBER 15, 2014
[Content, Hubspot] Why Landing Pages are to Leads as Phone Numbers are to First Dates
Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. Many companies are doing content marketing to attract more of the right kind of traffic to their sites. But some are dropping the ball in the conversion stage by not using landing pages to generate leads.
HUBSPOT | THURSDAY, DECEMBER 11, 2014
[Content, Hubspot] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
knew I could easily run one if I wanted, using HubSpot''s Email App. Testing headline copy on a landing page? Unlike a landing page (where you can continue to gather new audience members over time), once you send an email A/B test off, that''s it -- you can''t "add" more people to that A/B test. Ta-da!
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Content, Hubspot] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
Change the design to see if you can attract more visitor attention, and tweak the wording to see if you can strengthen the "connection" between the messaging on your CTAs and the landing page. 2) Write a few blog posts on industry topics for a rainy day. Estimated cost: $150 per page. 19) Plan your Q1 2015 content campaign.
WRITTENT | TUESDAY, DECEMBER 9, 2014
[Content, Hubspot] 3 Conversion Psychology Principles to Use in Sales Copy
HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think and act the way you do.” Choosing to integrate behavioral psychology into your sales copy process could be the best content marketing decision you make this year. Content Creation Copywriting Image source. Image source.
HUBSPOT | THURSDAY, DECEMBER 4, 2014
[Content, Hubspot] How to Write Ridiculously Persuasive Landing Page Content
And landing pages are prime real estate. Want to write persuasive landing page content? 1) Provide actionable benefits. Check out this example from Sidekick by HubSpot , an email tracking software that also provides insights, scheduling, and just about anything else you could think of. Benefits are real.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 2, 2014
[Content, Hubspot] Content Marketing Is A Strategic Solution To A Strategic Problem
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. landing page with content on it is not content marketing.
HUBSPOT | MONDAY, DECEMBER 1, 2014
[Content, Hubspot] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
At HubSpot, in a study of over 93,000 calls-to-action (CTAs), we found that personalized CTAs performed 42% better than standard, static CTAs. Janrain study found that nearly 75% of online consumers get frustrated with websites when the content has nothing to do with their interests. Can you preview content across various devices?
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Content, Hubspot] A Beginner's Guide to Retargeting Campaigns
HUBSPOT | FRIDAY, NOVEMBER 14, 2014
[Content, Hubspot] How to Make Your Infographic Clickable in 10 Minutes or Less
The great thing about marketing content that''s mostly text (like this blog post, for instance) is that you can put in a few links here and there if you think your readers would find them helpful. It''s also a healthy way to get people to other pages on our website. Content Creation Pretty cool, eh? What does it look like?
HUBSPOT | THURSDAY, NOVEMBER 13, 2014
[Content, Hubspot] 13 Beautiful New Ebook Templates [Free Download]
Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don''t convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won''t generate the tonnes of leads for your sales team that you want them to.
HUBSPOT | FRIDAY, OCTOBER 31, 2014
[Content, Hubspot] 8 Data-Driven Tips for Using Images in Blog Posts
In one of Jakob Nielsen’s usability studies , he discovered that pictures of people are one of the most engaging forms of web content. Nielsen’s data showed that users spent 10% more time looking at pictures of people on a page than they did reading the biographical content associated with the pictures. Ninety-four percent!
HUBSPOT | THURSDAY, OCTOBER 30, 2014
[Content, Hubspot] 7 Current Design Trends Every Marketer Should Know
These videos display various moving scenes, yet remain static on the page. . Web graphics are now about creating emotional connections and telling a story through content -- this feature spearheads the beginning of a company’s “story." Interested in creating this infinite looping videos on HubSpot''s COS? Learn Design
CMO ESSENTIALS | WEDNESDAY, OCTOBER 29, 2014
[Content, Hubspot] Content Marketing Street Cred: 7 Marketers Share Their Secrets
Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Is it through sponsored content?
HUBSPOT | FRIDAY, OCTOBER 24, 2014
[Content, Hubspot] How to Annotate a YouTube Video [Quick Tip]
Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. We annotated one of HubSpot''s YouTube videos to show you how the process is done. How to Annotate a YouTube Video.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 23, 2014
[Content, Hubspot] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
The typical B2B organization has many unique web pages and content assets. Custom reports allow you to isolate site dimensions like landing pages and referral traffic as well as metrics like sessions, page views, pages/session and goal completions. Organic Performance to Optimized Pages.
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Content, Hubspot] 43 Bright Ideas for Promoting Your Lead Gen Content
So you just created a piece of content for lead generation -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Social Media. LinkedIn.
HUBSPOT | TUESDAY, OCTOBER 21, 2014
[Content, Hubspot] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
What does being in a "content rut" mean to you? Perhaps the words "content rut" remind of those times you find yourself with writer''s block and can''t think of fresh topic ideas. (We''ve all been there.) Or maybe it makes you think of those days or weeks -- or even (shudder) months when your content seems to be falling kind of flat.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Content, Hubspot] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. That way, they don’t have to give you information you already have -- instead, they can access the content just by sharing the landing page URL with their network. Congrats!
THE FORWARD OBSERVER | THURSDAY, OCTOBER 16, 2014
[Content, Hubspot] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
Even better, your company’s management and sales teams are on board , having bought in to the importance of blogging and how the sales team can use blog content during the sales process. Source: HubSpot. Management might start to wonder if all the content creation efforts are worth the investment. All aboard! Or from you.
HUBSPOT | WEDNESDAY, OCTOBER 15, 2014
[Content, Hubspot] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
We''re on a historical blog optimization kick over here on the HubSpot blogging team. Basically, it means optimizing our "old" blog content to generate more traffic and leads. Want to take advantage of this conversion optimization method for your own blog content? The Landing Page). If so, same question as above.
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Content, Hubspot] 10 Fresh Ways to Get Better Results From Your Blog Posts
You need to optimize that content, promote it, share it, and get it in front of the right people. You can use bit.ly to shorten your URLs, or if you''re a HubSpot customer, every blog post''s URL is automatically shortened and tracks clicks. HubSpot customers: Learn more about your automatically shortened URLs here.). Right?
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Content, Hubspot] 6 Ways to Pull Off Anonymous Personalization People Love
Marketers personalize emails to provide recipients more relevant content. Here are a few ways you can get started using anonymous personalization on your site -- that will come off as helpful, not creepy. 1) Show mobile viewers mobile-friendly content. Smart content makes this all possible without having two separate sites.
HUBSPOT | THURSDAY, SEPTEMBER 25, 2014
[Content, Hubspot] How to Use Data to Make Smarter Marketing Decisions
Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. HubSpot customers: You can pull an Attribution Report to see what sources are converting the greatest number of people. If you don''t have HubSpot, use your analytics or marketing software to pull some of the same data. Email marketing? link].
HUBSPOT | THURSDAY, SEPTEMBER 25, 2014
[Content, Hubspot] Why We Shouldn't Stop Innovating on Email
What about using a personalization engine, like the one found in HubSpot , to automatically alter the content of landing page based on whether the recipient clicked through to it from her phone or desktop? HubSpot customers, we just built this in for you ). Crowded Inboxes. New ways to filter. well, everything.
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Content, Hubspot] A 7-Step Process for Building a Blog Content Backlog
In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. In order to create this blog content, blog editors need to spend a lot of time coordinating blog content which may involve recruiting writers, setting guidelines, and, of course, editing and publishing content.
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Content, Hubspot] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the analysis came from HubSpot''s release of its new Attribution Report , which now enables us to see exactly which blog posts directly result in leads. Turns out our old content is the stuff that generates the real results.
HUBSPOT | TUESDAY, SEPTEMBER 16, 2014
[Content, Hubspot] 5 Ways You Can Add Social Proof to Your Landing Pages
So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on.
HUBSPOT | WEDNESDAY, SEPTEMBER 3, 2014
[Content, Hubspot] The Truth About Lead Generation: Busting 5 Common Conversion Myths
It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. Creating unique landing pages (i.e. Clearly, landing pages and lead generation go hand in hand. And it is!)
HUBSPOT | TUESDAY, SEPTEMBER 2, 2014
[Content, Hubspot] Which Works Better for Blog Conversion: A Standard CTA or a Full Form?
The logic behind this was, rather than making visitors click through to a landing page in order to subscribe to our blog, we''d allow them to subscribe right there at the bottom of the post -- saving them the extra click, and reducing friction for conversion. The post was entitled, " Why You Should Write Your Own Content.".
HUBSPOT | THURSDAY, AUGUST 28, 2014
[Content, Hubspot] How to Develop an Unforgettable Voice in Your Writing
This is what successful landing pages do, too. As an example, let me share some data from HubSpot’s roundup of successful landing pages. These landing pages are good. The smart marketer’s landing page conversion course. 7. Contently. Content Creation You know.
HUBSPOT | TUESDAY, AUGUST 26, 2014
[Content, Hubspot] 8 Clever Ways to Triple Your Content Output (and Traffic)
Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In this post, I’ll show you eight ways you can use your existing content to reach more customers and fans. And, all this came from a republished piece of content. Of course not! link].
HUBSPOT | MONDAY, AUGUST 25, 2014
[Content, Hubspot] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
You''ve read all about inbound marketing, and you may even have taken HubSpot''s Inbound Marketing Certification. Even if you''ve been focusing on traditional tactics, c hances are you already have content and resources to fuel your inbound efforts. See which pages you can add spice up for search (without making them look spammy).
HUBSPOT | THURSDAY, AUGUST 21, 2014
[Content, Hubspot] What Are Attribution Reports? [FAQs]
You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. Not all page views or marketing channels are treated equally when it comes to conversions!"
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Content, Hubspot] Why You Need to Stop Neglecting Your Old Content
As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? The Solution to Content Neglect. right?
SYNECORE | MONDAY, AUGUST 18, 2014
[Content, Hubspot] The 4 Basic Elements of Inbound Marketing
Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!), Search algorithms are becoming increasingly smart about content and context. When you write relevant content that answers your customers questions and addresses pain points you set yourself up to attract more qualified website traffic.
HINGE MARKETING | FRIDAY, AUGUST 15, 2014
[Content, Hubspot] Intermediate Techniques to Build a Better Email Marketing Campaign
You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. They should find themselves on a page that clearly delivers what they expected to find. HubSpot.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Content, Hubspot] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And it''s about more than writing blog posts and setting up landing pages and generating leads. The following is an excerpt from our new guide, Inbound Marketing MythBusters. Email is dead.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Content, Hubspot] Landing Page Best Practices You Should Still Test For Yourself
Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Below are some of the parts of your landing pages you should still test for yourself.
HUBSPOT | FRIDAY, AUGUST 8, 2014
[Content, Hubspot] You���re Taking These Marketing Maxims Way Too Literally
So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. If yours is a visual-first or visual-only content strategy, you will struggle to generate highly qualified traffic and convert prospects. Maybe you suck with audio content. We get it. 20% retweets.
HUBSPOT | TUESDAY, AUGUST 5, 2014
[Content, Hubspot] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
My Mom (Gillian) opened a marketing consultancy in 1980, helping small, local businesses in the Seattle area with things like business cards, logos, letterheads, yellow pages ads, and the like. Channel Marketing Associate, HubSpot. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot.
HUBSPOT | TUESDAY, AUGUST 5, 2014
[Content, Hubspot] How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
To get organized here at HubSpot, our email marketers came up with what we think is a pretty neat email marketing planning template that helps us (and hopefully you, too) keep track of which emails you''re sending to whom, the various A/B tests you''re conducting, and the high-level results of each email you’ve sent. Sound familiar?
VOICE-BASED MARKETING | WEDNESDAY, JULY 30, 2014
[Content, Hubspot] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
You need insight into what marketing sources and web pages are generating inbound calls – and which aren’t – and whether those calls are leading to quality conversations with sales reps. New reports in the Summer 2014 Release include the first, last, and most frequent pages leads visit before calling. Call Tracking Integrations
VIDYARD | TUESDAY, JULY 29, 2014
[Content, Hubspot] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
But that’s no reason not to ask for it, especially if online video is becoming an increasingly important part of your content mix. Here are some tips to make sure you’re getting a Marketing Automation Platform that will not only fit your current video marketing needs, but also scale as you produce more and more amazing content.
THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Content, Hubspot] The Inbound Marketing Methodology Explained [VIDEO]
Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. (My marketing agency and clients use HubSpot''s software.). Content is fire.
HUBSPOT | MONDAY, JULY 28, 2014
[Content, Hubspot] Got a Trade Show Coming Up? How to Use Instagram While You're There
To do this, you’ll need to create a landing page specific to the event you’re attending or hosting. You can use this checklist for powerful landing page copy to help you. During the event, you’ll paste that landing page URL into the website area of your Instagram profile -- not in individual photos.
HUBSPOT | THURSDAY, JULY 24, 2014
[Content, Hubspot] How to Get More People to Register for Your Next Event
According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Content to Get Your Event Discovered. You don''t need great design skills to create visual content, either.
HUBSPOT | TUESDAY, JULY 22, 2014
[Content, Hubspot] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
As you can see in the example below, we have an unsubscribe link in the footer of our emails, allowing anyone to quickly let us know that they''d like to stop receiving emails -- and the HubSpot software actually opts them out of receiving emails. 3) You Don''t Make It Clear Who You Are. CAN-SPAM. Yikes. You don''t have to do it that day.
THE FORWARD OBSERVER | MONDAY, JULY 21, 2014
[Content, Hubspot] How To Link Inbound Marketing With Trade Show Success
Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Consider the CTA’s role in everything , including your signs, landing page, booth, goals and metrics. photo credit: ljlphotography via photopin cc | graphics courtesy of HubSpot They sure can.
HUBSPOT | THURSDAY, JULY 17, 2014
[Content, Hubspot] 35 Tech Terms Translated Into Plain English
They''re also used to redirect web traffic from those old web pages to the new ones that have replaced them. Web visitors see 404 error pages when they try to reach a web page that doesn''t exist. This usually happens when the web page has been deleted or the visitor mistyped the URL. Check out HubSpot''s 404 page here.
HUBSPOT | FRIDAY, JULY 11, 2014
[Content, Hubspot] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Figure out what content you need to create. Woohoo!
HINGE MARKETING | WEDNESDAY, JULY 9, 2014
[Content, Hubspot] Marketing Automation: What it is and How to Know if Your Firm Needs it
On the personalized thank you page that appears with the link to download the guide, there is also a 2 minute video clip from a webinar you conducted embedded in the page. Landing Pages. Is your marketing team creating (or is planning to create) significant amounts of content for your target prospects and clients?
THE FORWARD OBSERVER | TUESDAY, JULY 8, 2014
[Content, Hubspot] 20 Stunning Inbound Marketing Statistics
Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. eConsultancy) Tweet this! 4.) 75% of search engine users never scroll past the first page of search results. Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages.
B2B MARKETING MENTOR | THURSDAY, JULY 3, 2014
[Content, Hubspot] Our 5 Favorite Marketing Automation UIs
HubSpot. HubSpot ’s contact database leverages smart interface design to paint a digestible, yet comprehensive, picture of every lead—making it quick and easy for marketers to score and segment them for future campaigns. HubSpot also features a generator to help marketers quickly build landing pages without having to write code.
HUBSPOT | TUESDAY, JULY 1, 2014
[Content, Hubspot] What Is a CDN? [FAQs]
Let''s start with the Wikipedia definition of a CDN : "A content delivery network or content distribution network ( CDN ) is a large distributed system of servers deployed in multiple data centers across the internet.". But ultimately, that website and all of the content assets within it are based somewhere. Right! Of course!
THE FORWARD OBSERVER | THURSDAY, JUNE 26, 2014
[Content, Hubspot] The 3 Most Important Aspects of Inbound Marketing
Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. From search engine optimization standpoint, you want optimize your site for those keywords and routinely create keyword-targeted content and build quality links to your website. graphcs credit: HubSpot
BIZNOLOGY | WEDNESDAY, JUNE 25, 2014
[Content, Hubspot] 4 simple truths about content marketing re-imagined
Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. Content is king. Have you lavished days of work on landing page graphics and shortchanged the text? Image source.
EARNEST ABOUT B2B | MONDAY, JUNE 23, 2014
[Content, Hubspot] Building a case for lead nurturing
It’s true that social channels, blog and content generation need a large time commitment and launching a programme can be daunting – especially when you''re building from scratch. Rome wasn’t built in a day. Good things come to those who wait. Persistence pays off etc, etc. You get the message. Enough clichés.
THE FORWARD OBSERVER | MONDAY, JUNE 23, 2014
[Content, Hubspot] How Long Does Inbound Marketing Take to Reach Success?
According to HubSpot’s annual State of Inbound Marketing Report , companies who are increasing their inbound marketing budgets are enjoying a lower cost per lead, shortening their sales cycles and increasing their sales close rates. content marketing strategy mapped to your persona’s sales journey. Wake Up And Smell The Inbound Coffee.
HUBSPOT | FRIDAY, JUNE 20, 2014
[Content, Hubspot] How to Write a Tweet: 8 Formulas to Get You Started
Note: Each audience is different, so you may find that some of these formulas work better than others to grow your following. 1) The Basic Shared Content Tweet. It''ll show appreciation to the original content creator, and they might return the favor by sharing some of your content with their followers. marketingtip).
HUBSPOT | THURSDAY, JUNE 19, 2014
[Content, Hubspot] 60 Marketing Acronyms Every Industry Pro Should Know
HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. COS: Content Optimization System.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Content, Hubspot] The Characteristics of Content That Turns Skeptics Into Believers
Whether you''re just getting started with content marketing or you have an army of copywriters churning it out like Santa''s elves on Christmas Eve, there is one rule that all marketers need to keep in mind: We are writing for humans. The reason we put our resources into creating content is to grow our business. Content.
HUBSPOT | TUESDAY, JUNE 17, 2014
[Content, Hubspot] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
After a while, the same old content we depend on feels, well, old. But if you''ve been pulling ideas and links from the same places for a while, it''s hard to think new content sources. You don''t need to go far to find content to put in your emails or ideas on how to position you next email send -- you just need to know where to look.
TYPE A COMMUNICATIONS | TUESDAY, JUNE 17, 2014
[Content, Hubspot] 50 Statistics About B2B Sales and Marketing (Mis)Alignment
75% of buyers want marketers to curb the sales-speak in their content ( DemandGen Report). 95% of buyers chose a solution provider that “Provided them with ample content to help navigate through each stage of the buying process” ( DemandGen Report ). 60-70% of B2B content created is never used. Content Marketing Institute ).
HUBSPOT | MONDAY, JUNE 16, 2014
[Content, Hubspot] 9 Silly Pinterest Mistakes Only Rookies Make
Yes, Pinterest is a wonderful land full of recipes, gardening ideas, and home renovations you may someday attempt, but that doesn’t mean B2B companies can’t get their own kind of crafty. Tips include pinning infographics and ebook covers. 2) Not Using Your Page’s "About" Space. that all highlight our content.
HUBSPOT | WEDNESDAY, JUNE 4, 2014
[Content, Hubspot] A Go-To Guide to Screwing Up Your Landing Pages
Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically. Landing Pages It''s long and wordy.
HUBSPOT | TUESDAY, JUNE 3, 2014
[Content, Hubspot] 8 Types of CTAs You Should Absolutely Try on Your Blog
Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date. But all sorts of people visit your blog -- and you don''t want to give them all the same content. See what it looked like in 2000: [link] #tbt via @HubSpot.". Not always.
HUBSPOT | MONDAY, JUNE 2, 2014
[Content, Hubspot] 6 Critical Lessons You Need to Learn From Your Sales Team
It will help you gear your content, forms, and landing pages toward attracting and more easily identifying MQLs so you can get more of them into the sales funnel. They aren''t re jections, they''re just requests for more information -- which makes them a gold mine for marketing content. Take advantage of this feedback.
HUBSPOT | FRIDAY, MAY 30, 2014
[Content, Hubspot] 7 Marketing Skills You Need to Get a Promotion
If you can master these marketing skills, you''ll be in a much better place when management considers who to promote. 1) Plan your blog content in advance. An ineffective marketer tries to brainstorm, write, and publish blog posts all in the same day, gets overwhelmed, and ends up neglecting her content marketing strategy altogether.