'Paradoxically, in the early days of websites, when there were few standards to adhere to, most business websites were laid out with pretty much the same template: grid layout, logo in the upper left, content in the middle or left frame, “highlights” in the right sidebar. Landing Page and CTA Design Tips. pop-ups.

'Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. Image Credit: HubSpot/PoweredbySearch. Content Marketing Don’t Be Like Your Competition.

Generation Spam-Fighting, Is Now Live, From Search Engine Land. Read more at Search Engine Land. Billion, Promises “Not to Screw It Up,” From Marketing Land. Read more at Marketing Land. This is a new option that users can choose to activate via their settings page. But we''ve got you covered. Yahoo! billion.

For example, during the first chat we posted a photo of our Social Media Manager and told folks they could ask her anything about social content, and for the rest of the hour, questions came flooding in. Now that we''re on the same page, let''s review what you would need to host an actual chat. Create a dedicated web page.

Twitter has a whole list of CRMs that will work with Lead Generation Cards -- and if you''re using HubSpot as a CRM, we count, too. Once you''re on that page, click the "Create New Card" button in the top right. 3) Create content for the Card. It''s just like your landing page title -- short and punchy, yet descriptive.

Ways to Make Your Marketing Analytics Actionable by HubSpot. This richly illustrated post shows how to set up actionable dashboards and widgets to monitor a variety of specific custom metrics like non-branded keyword traffic, top actionable social content, page load speed, top converting keywords, top exit/bounce pages and others.

Landing page and web form optimization for B2B isn’t just about conversions, it’s about speeding up marketing nurture and generating more revenue. As more and more our B2B demand generation activities focus on Inbound conversions, we are seeing a rising number of landing page lead conversions. Lead Scoring

My love for technology and marketing is what led me to join HubSpot over two years ago, and why I regularly speak with prospects and customers on what I learned when I was in their shoes. In this case, this company needs to fix their lead problem by creating better content. Common Marketing Automation Lessons I Learned the Hard Way.

Since a company''s prospects are increasingly in control over what marketing messages they consume, rather than sending unappetizing, outbound marketing messages, smart marketers are producing content that tastes good. Here''s why: each and every post you write gets published as its own, individual, indexed page page on your website.

Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website. Smart CTA tool (like HubSpot''s ) can make all this possible. 3) Enable Salespeople With Top Blog Content. That''s right! right?

From the Hubspot blog, here''s a slideshow about CTA best practices. Use CTAs that relate to the content on the existing page, or align with the buyer’s interests and needs. Direct each CTA to its own dedicated landing page that restates the offer. Use personalization and dynamic content.

Step 2: Determine the benefits your content offers. Whatever benefit you offer to readers, make sure your content actually delivers on that promise. If your title is “9 Social Media Management Tips” but your content lists 9 features of your social media management software, you will anger and alienate readers and earn a bad reputation.

When it comes to sharing content in social media, every character counts. This means, as marketers, you’ll have more character real estate to work with when promoting your video content. Vine Adds Trending Hashtags to Aid Content Discovery, From Marketing Land. 79 Free Landing Page Templates to Use in the HubSpot Trial.

Ignite Social Media) How to Use Twitter as an Effective Customer Service Platform: A Confused.com Case Study  (Socialnomics) Why You Should Market Like You (Want to) Cook  (Portent) 5 Email Marketing Strategies for Customer Retention  (Marketo). News & Notes

The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. Since you’re likely running this test to determine what piece of content is best to use in the future, you’ll want to pull a sample size. make your page live for 3 days). Since.95

'Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. 1) Get to the point. Yikes!

say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. However, user intent is one of the most important metrics that should inform the direction of your content strategy. Or by using a pet-safe product?

In our marketing at HubSpot, we drink our own Kool-Aid and use our own marketing automation software , and in doing so, we’ve uncovered a set of core lead and customer nurturing “recipes” that are especially effective at nurturing our visitors from prospects to leads to customers to evangelists. You’re familiar with mass emails, right? Yikes!

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Wouldn’t it be frustrating to spend a ton of time creating content that falls on deaf ears? Especially for a small business.

So they''ll likely come back to read more of your content, and hey -- maybe one of your other primary CTAs will tickle their fancy next time. But maybe someone isn''t ready to take that next step to see a demo, and they''re content in their current stage -- still craving that purely educational ebook you''re promoting in your secondary CTA.

I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" Well, content lovers, today I'd like to share some of our content tips and secrets with you, so you too can create a well-oiled content machine. 4) Curate Remarkable Content. How meta.

Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. This post will walk you through why you might want to remove certain web pages from the SERPS (search engine results pages), and exactly how to go about doing it. Instructions for HubSpot Customers.

was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Share your blog content with social media followers. Then create content around it.

Hoping to land that dream job through LinkedIn? Lessons from HubSpot’s LinkedIn Company Page by Business Insider. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS. ” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. million in revenue.

Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. 20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. 11) DON’T use too many CTAs on one page. Simple as that!

Without search engines, how would prospects find the content they’re looking for? Other features include an impressions and reach graph that allows you to see how many people are pinning from your website, viewing your pins, and clicking through to the content. Email. Search engines. All those social networks. Think about it.

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Content in your products and services section also need sot be compelling. LinkedIn company pages help your business.

We saw which pages our prospects were viewing, and we put calls-to-action on those pages. We used a lot of different marketing tools -- an analytics tool, a CRM system to tap into our sales team's data, an email marketing tool, a landing page tool, a blogging platform, a social media tool, etc. Forms & Landing Pages.

To see how many visitors are coming into your site via Twitter, you’ll need an analytics tool, such as Google Analytics or HubSpot. Now that you have a marketing analytics tool, you have to overcome the issue of third-party Twitter clients, such as TweetDeck, HootSuite, or HubSpot. And Vine doesn’t have any analytics. Of course.

While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. The Role of Content in Inbound Marketing. The role of content creation is integral to inbound marketing success.

At HubSpot, we’ve tried pretty much every social network that’s popped up, but some have fallen by the wayside, and we’ve focused our efforts on the networks that continue to generate results for our marketing. On top of that, many people still prefer email for communications, or prefer different types of content via email vs. social posts.

If you're a HubSpot customer (in fact, with closed-loop marketing software all of the metrics recommended in this post will be much simpler to get), you can simply input your numbers into the software to get a graph like this that automatically updates: If you're not using HubSpot software, you can still keep track of this number using Excel.

Don't let all your hard content creation work go to waste by hosting a webinar that no one shows up to. Be sure to include a link to the landing page on which they can register for the webinar in all of your updates; if you also have a compelling visualization or statistic from the webinar, even better! Great idea! Even 7 a.m.

Depending on the sophistication of your marketing software, you may already know about what we at HubSpot like to call Smart Forms -- dynamic forms that leverage the power of context and adjust in length based on whether a visitor has already completed one of your forms in the past. Raise your hand if you hate filling out forms!

spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. B2B Inbound Marketing Tips and Tools: Landing Page Best Practices. If you're looking to improve your content creation skills, make no mistake that this blog is one of the best places to stop off. 29) Search Engine Land. No One).

spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. B2B Inbound Marketing Tips and Tools: Landing Page Best Practices. If you're looking to improve your content creation skills, make no mistake that this blog is one of the best places to stop off. 29) Search Engine Land. No One).

While meta descriptions have no impact on your search engine rankings in and of themselves -- Google's figured out how to determine the subject matter of your content in other ways -- they do impact conversion rates. Make It Clear: The more general you are, the less targeted your content will seem. 8) Content Visualizations.

lot of SEO has traditionally focused around keywords: choosing keywords, creating content for keywords, building links for keywords, ranking for keywords, and tracking traffic from keywords. Whenever you navigate from page A to page B, your browser usually sends along the “Referer” header to page B, telling it the full URL of page A.

26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Content Curation.

option at the bottom of your page will ultimately distract from your overall goal. Instead, we wanted to generate interest in HubSpot among a wider audience than those we were already reaching. Similar to buzz campaigns, at the very top of your funnel sometimes prospecting, and not lead generation, is the primary goal of your pages.

Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! And after two years researching landing pages, I have spent a lot of time knee deep in these statistics.

That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Definitely! Maybe not.

Even now, when I launch a new marketing offer, I create an accompanying visual -- whether it's an infographic or just a picture to post on Facebook -- in PowerPoint to pair the campaign with visual content. Visual 1: Creating a Landing Page Visual. We don't want it to overtake the corresponding landing page that it's on.

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing.

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. 4) Prematurely Publishing Content. As a result, you publish something riddled with typos and grammatical errors, undermining the professionalism and credibility of your marketing content. plain.

But once a visitor lands on your site, none of that optimization will matter if your page is difficult to navigate or doesn’t contain useful, up-to-date information that’s easy to find. Visitors will leave your page faster than they hang up on telemarketers. Personalize and target your content. leave it like it is.

The CTA you choose can make or break the conversion potential of any given blog post you publish, just like CTAs can make or break the conversion potential of any given page on your website. For example, at HubSpot, one specific segment of marketers we target is nonprofit marketers. Well, I don't blame you! Why, I'm so glad you asked!

The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Video content communicates a story better than almost any other form of content. An active and helpful social presence can grow your reach and help promote your best content. Optimize your landing pages with A/B tests.

monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. our eBook from HubSpot and HootSuite. provided by your content and website.

To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! With all that content, we wanted to see what resonated the best with our readers and, coincidentally, also happened to tickle our fancy. Or both.

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. I want to become a stronger, more multifaceted content creator.". For instance, maybe you love Oreo's content in social media.

This email is used to describe and promote a particular marketing offer -- one single offer -- with a call-to-action that links to a targeted landing page made for that specific offer. For this email, that targeted landing page is key. And like all marketing content, make sure you know your audience.

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. The Page Title.

Try testing longer forms of content vs. shorter offers, or one offer vs. a set of offers. 2) The Landing Page. Think of it in the context of driving that particular action, which means optimizing where the action takes place: the landing page. Ellie Mirman,' 'HubSpot,' or 'Ellie Mirman, HubSpot').

But it’s from Hubspot and we like them, remember? You will find at least a few things you can steal from their newest e-book: 55 Brands That Are Rocking Social with Visual Content. Common Sense is Still Missing from Landing Pages. don’t know why, almost 20 years into this, we can’t make landing pages that actually work.

Even as early as this morning, we’ve already seen some great step-by-step coverage from Todd Wasserman at Mashable and Danny Sullivan at Marketing Land , outlining just how to access your personal Twitter Archive. Once you click on this button, you'll be taken to a page on Twitter where you can access your download. But not to worry!

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.

Sure, some pull fresh content from blogs or other regularly updated assets, but most also don’t. campaign that uses more resources on average to earn a single customer can benefit from tweaks to improve efficiency, perhaps by offering better/different content or adjusting its schedule. Source 3: Landing Page. Use it!

We use HubSpot's social media publishing tool , and it's supremely awesome because it allows you to schedule not just text updates, but image updates, too. 2) Facebook Global Pages - These are a pretty new development , but this is so helpful for global marketers. Content Creation Tools. It's a content or SEO auditor's dream.

opening emails, clicking on links, visiting landing pages, etc.). At HubSpot, we use our tools to build a rich profile for each lead in our system that combines everything we know about them from dozens of different places. What content are they consuming through social media? What pages are they visiting on our website?

Facebook's 5 Forms of On-Page Advertising. This is a simple ad form that can send the user to an external page, or your Facebook business page. To send a user to an external page: Once in the Facebook ad platform, create a new ad by selecting the first option on the destination drop down menu. Great! Right? Optimization.

As users, we often prefer consuming visual content to reading blocks of text. But as a business, will catering to this new trend in visual content have a positive impact on crucial engagement metrics, including Facebook Likes, comments, and potentially even link clicks? 2) Consider hiring a designer or visual content creator.

But for the sake of all being on the same page, this article will explain how a typical setup process works using HubSpot's Workflows tool as our recurring example. HubSpot’s Workflows tool, for instance, provides three options for a starting condition: A form is submitted. "Everything in moderation." How do workflows. work ?

More landing pages , you say? Several months back, I wrote an article about why landing pages are an indispensable part of marketing. Let's find out why -- at least in the case of landing pages -- more is better. Why You Need More Landing Pages. 2) More Landing Pages Means More Variety.

Everyone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results.

If you have a page under Google+ Local, anyone can leave a review for your business. If you click into "Read more info," you'll go to the 'Local' tab of the business' Google+ Page, where more reviews can be seen and posted. Insider Pages. If nothing else, you could take this website as a lesson in excellent content creation.

But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Make a commitment to regularly publishing content to your blog to reap the biggest rewards in terms of website traffic. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses?

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. link] ).

Thank-you emails, or the automated messages triggered when visitors convert on your landing pages ! Thank-you emails are effective for two main reasons: They place your content directly in the contact's inbox. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails.

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. Financial terms were not disclosed. I profiled them in a February 2011 post.) Even a good B2B platform might not.

For example, HubSpot’s SMarketing team uses the following funnel stages: But that's just our funnel. Perhaps they’ve only signed up for an email newsletter or downloaded one piece of educational content. By now, most marketers understand the importance of mending the traditional rift between sales and marketing. Is the lead a good fit?

In the world of inbound marketing, your content is your business and your calling card. But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience. In SEO -- and all of inbound marketing for that matter -- content is king.

If you’re a HubSpot customer, your software does it automatically on your Dashboard. If you’re not a HubSpot customer, you can use this Excel template to create and maintain your graph. That might mean developing new content, increasing social media engagement, or spending additional money on PPC. Dashboards. Sales Dashboards.

Next, we covered the strong relationship between CTAs and B2B E-books , and we even listed writing calls-to-action among the nine habits of highly engaging content marketers. This example originally appeared on HubSpot. DO create a dedicated landing page for each product, service, or CTA. Call-to-Action DOs.

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. Step 2: Create a Blog Subscription Landing Page.

When your two teams get on the same page with these 12 metrics -- that address both quantity and quality -- you'll find it's easier to objectively evaluate your respective performances without devolving into unproductive blame games that don't do anything to advance your company's goals. Sales and marketing alignment takes work.

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. They have a Twitter account and Facebook page. This week, Inc.com announced the 2012 Inc.

At INBOUND 2012 last month, HubSpot CEO Brian Halligan shared the results of a study on the lovability of different professions. Where do you think marketers landed on that lovability scale? Every month, the HubSpot marketing team puts together a 100+ slide deck on the previous month's results. Did we beat anybody out?

There is no more messy maze of Facebook post to landing page to call-to-action to purchasing page to check-out. HubSpot’s Heading to Dublin, Ireland. The new design focuses heavily on visual content , but continues to stay true to its roots by catering to musicians and other creative minds. Autumn is here!

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Dynamic Content Email Tests. Sup with that? Email Layout and Design Tests.

Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. Guess where that content came from?

1) Agile marketers publish more content. Agile inbound marketers understand that content is at the crux of their success, and while quality and accuracy are important, you need to let go of two things immediately: control, and the pursuit of perfection. By the time you're ready to publish your newsjacking content, the fad's over!

” 15 Ways To Use Facebook Pages for Business by Social Media Today. Using a software service such as MailChimp allows you to add a simple sign up form to your Facebook business page and also get some great tools for creating the newsletter.” ” 28 Things You Need To Know About The New Facebook Pages by KISSmetrics.

So when you visit an ebook landing page , you'll see books like that every time. Not only does this help create a better reading experience for leads that download your content -- making it more likely they'll download more in the future -- it helps prevent copyright infringement on the internet. 6) Visual Content Creation.

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. What is your average landing page conversion rate? At HubSpot, we report on the progress of our most important marketing metrics (such as traffic, leads, and the status of our marketing SLA ) at our weekly team meetings.

books are often less technical, and they feature more engaging, entertaining content as such as images, social sharing, and calls-to-action. With all the competing online information available, your content really needs to grab a prospective reader's attention- it needs to be entertaining and informational! Create a catchy title.

The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. In fact, we were named HubSpot's ‘ International Partner Agency of the Year ’ in August.).

mean, just what drives all this highly adaptive content? In this post, we'll break down the concept of "smart" or "dynamic" content -- that's what all this personalization revolved around, after all -- and explain what it is, how it works, and even give you some strategies for incorporating it into your marketing. Just kidding.

Since we're all on the same page, let's talk a little about the history of the animated GIF, how you can make one of your own (it's easy, promise!), Thanks to this fortunate combination of circumstances, the animated GIF has now experienced a powerful comeback in the ecosystem of online content. Animated GIFs. Think again. and Web 2.0,

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. Just build it.

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. Just build it.

Wish you could have seen the keynote address by HubSpot founders Brian Halligan and Dharmesh Shah ? The entire presentation -- Brian's discussion about inbound marketing, Dharmesh's tour of HubSpot 3 , and lots more -- is in the video below. INBOUND 2012 Keynote Address: Announcing HubSpot 3. Well, you're in luck!

Here at HubSpot, we know a thing or two about webinars. But no matter how great the content of your webinar is, it doesn't mean much if there's nobody there to hear it. At HubSpot, we’ve given away tickets to events, free marketing consultations , ad spend coupons to Facebook and LinkedIn. 8) Create an informative landing page.

To succeed in this new era of marketing avoidance and consumer control, B2B marketers are offering useful content to their prospects to earn their attention. Examples of this inbound, content marketing include eBooks, whitepapers, blogs, webinars, videos, podcasts, etc. Further explanation on HubSpot 3 in this 7:20 video.

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. But it removes a major annoyance. workflows (hah!

1) Write blog content that reads like their favorite how-to magazine. That should be the goal of ALL your content for your potential buyers, particularly your blog content. we bet u wouldnt follow @HubSpot 4long if we twtd like this ALL TH3 TIME!!!!! 7) Optimize your landing pages for your buyer persona.

If not, (or if you're not sure), let's look at the characteristics of creating marketing content -- particularly offer content -- that people love. Create Content For Your Persona. To handle the demands of content creation, marketers have been told again and again to “think like a publisher.” Repurporse Content.

In the first five years of HubSpot, we did just that. We helped them do it in a way that added valuable content to the space. When we started HubSpot, there were four or five tools that most companies used to manage their online marketing. Today, I am really happy to introduce you to HubSpot 3. are bringing leads to it.

1) Write an 'About Us' page that's actually good. The 'About Us' page is one of the most frequently flubbed up pages on the internet. Which is a bummer, really, because what better way to humanize your brand than a page dedicated to telling people about who you are? This page is notable because of its simplicity.

This very blog, for example, uses it on our blog subscription CTA at the top right-hand sidebar as well as on our blog subscriber landing page. You could also experiment with other types of social proof such as testimonials on landing pages or on CTAs themselves. Create targeted landing pages. right? Easy!).