MADISONLOGIC B2B WHITE PAPERS | THURSDAY, NOVEMBER 20, 2014
[Content, Hubspot] Closing the Loop on Social Leads
monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. our eBook from HubSpot and HootSuite. provided by your content and website.
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Content, Hubspot] A Beginner's Guide to Retargeting Campaigns
HUBSPOT | FRIDAY, NOVEMBER 14, 2014
[Content, Hubspot] How to Make Your Infographic Clickable in 10 Minutes or Less
'The great thing about marketing content that''s mostly text (like this blog post, for instance) is that you can put in a few links here and there if you think your readers would find them helpful. It''s also a healthy way to get people to other pages on our website. Content Creation Pretty cool, eh? What does it look like?
HUBSPOT | THURSDAY, NOVEMBER 13, 2014
[Content, Hubspot] 13 Beautiful New Ebook Templates [Free Download]
'Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don''t convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won''t generate the tonnes of leads for your sales team that you want them to.
HUBSPOT | FRIDAY, OCTOBER 31, 2014
[Content, Hubspot] 8 Data-Driven Tips for Using Images in Blog Posts
In one of Jakob Nielsen’s usability studies , he discovered that pictures of people are one of the most engaging forms of web content. Nielsen’s data showed that users spent 10% more time looking at pictures of people on a page than they did reading the biographical content associated with the pictures. Ninety-four percent!
HUBSPOT | THURSDAY, OCTOBER 30, 2014
[Content, Hubspot] 7 Current Design Trends Every Marketer Should Know
These videos display various moving scenes, yet remain static on the page. . Web graphics are now about creating emotional connections and telling a story through content -- this feature spearheads the beginning of a company’s “story." Interested in creating this infinite looping videos on HubSpot''s COS? Learn 1) Flat Design .
CMO ESSENTIALS | WEDNESDAY, OCTOBER 29, 2014
[Content, Hubspot] Content Marketing Street Cred: 7 Marketers Share Their Secrets
'Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Brand & Content Trending
HUBSPOT | FRIDAY, OCTOBER 24, 2014
[Content, Hubspot] How to Annotate a YouTube Video [Quick Tip]
Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. We annotated one of HubSpot''s YouTube videos to show you how the process is done. How to Annotate a YouTube Video.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 23, 2014
[Content, Hubspot] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
'The typical B2B organization has many unique web pages and content assets. Custom reports allow you to isolate site dimensions like landing pages and referral traffic as well as metrics like sessions, page views, pages/session and goal completions. Organic Performance to Optimized Pages.
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Content, Hubspot] 43 Bright Ideas for Promoting Your Lead Gen Content
'So you just created a piece of content for lead generation -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Social Media. Twitter.
HUBSPOT | TUESDAY, OCTOBER 21, 2014
[Content, Hubspot] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
'What does being in a "content rut" mean to you? Perhaps the words "content rut" remind of those times you find yourself with writer''s block and can''t think of fresh topic ideas. Or maybe it makes you think of those days or weeks -- or even (shudder) months when your content seems to be falling kind of flat. 1) Cheat Sheets.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Content, Hubspot] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. That way, they don’t have to give you information you already have -- instead, they can access the content just by sharing the landing page URL with their network. 1) Title.
THE FORWARD OBSERVER | THURSDAY, OCTOBER 16, 2014
[Content, Hubspot] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
Even better, your company’s management and sales teams are on board , having bought in to the importance of blogging and how the sales team can use blog content during the sales process. Source: HubSpot. Management might start to wonder if all the content creation efforts are worth the investment. All aboard! Or from you.
HUBSPOT | WEDNESDAY, OCTOBER 15, 2014
[Content, Hubspot] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
'We''re on a historical blog optimization kick over here on the HubSpot blogging team. Basically, it means optimizing our "old" blog content to generate more traffic and leads. I''ve already written about why marketers need to stop neglecting their old content. The Landing Page). If so, same question as above.
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Content, Hubspot] 10 Fresh Ways to Get Better Results From Your Blog Posts
You need to optimize that content, promote it, share it, and get it in front of the right people. to shorten your URLs, or if you''re a HubSpot customer, every blog post''s URL is automatically shortened and tracks clicks. HubSpot customers: Learn more about your automatically shortened URLs here.). 'Congratulations! Right?
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Content, Hubspot] 6 Ways to Pull Off Anonymous Personalization People Love
'Marketers personalize emails to provide recipients more relevant content. 1) Show mobile viewers mobile-friendly content. If they have to zoom in and out to view the page, or are faced with a long form guarding a piece of content, mobile viewers might just give up. So glad you brought that up. What does this look like?
HUBSPOT | THURSDAY, SEPTEMBER 25, 2014
[Content, Hubspot] How to Use Data to Make Smarter Marketing Decisions
Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. HubSpot customers: You can pull an Attribution Report to see what sources are converting the greatest number of people. If you don''t have HubSpot, use your analytics or marketing software to pull some of the same data. Email marketing? link].
HUBSPOT | THURSDAY, SEPTEMBER 25, 2014
[Content, Hubspot] Why We Shouldn't Stop Innovating on Email
What about using a personalization engine, like the one found in HubSpot , to automatically alter the content of landing page based on whether the recipient clicked through to it from her phone or desktop? HubSpot customers, we just built this in for you ). Crowded Inboxes. New ways to filter. well, everything.
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Content, Hubspot] A 7-Step Process for Building a Blog Content Backlog
In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. In order to create this blog content, blog editors need to spend a lot of time coordinating blog content which may involve recruiting writers, setting guidelines, and, of course, editing and publishing content.
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Content, Hubspot] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the analysis came from HubSpot''s release of its new Attribution Report , which now enables us to see exactly which blog posts directly result in leads. Turns out our old content is the stuff that generates the real results.
HUBSPOT | TUESDAY, SEPTEMBER 16, 2014
[Content, Hubspot] 5 Ways You Can Add Social Proof to Your Landing Pages
So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on.
HUBSPOT | WEDNESDAY, SEPTEMBER 3, 2014
[Content, Hubspot] The Truth About Lead Generation: Busting 5 Common Conversion Myths
It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. 1) Creating unique landing pages is a waste of time. Creating unique landing pages (i.e. And it is!)
HUBSPOT | TUESDAY, SEPTEMBER 2, 2014
[Content, Hubspot] Which Works Better for Blog Conversion: A Standard CTA or a Full Form?
The logic behind this was, rather than making visitors click through to a landing page in order to subscribe to our blog, we''d allow them to subscribe right there at the bottom of the post -- saving them the extra click, and reducing friction for conversion. The post was entitled, " Why You Should Write Your Own Content.".
HUBSPOT | THURSDAY, AUGUST 28, 2014
[Content, Hubspot] How to Develop an Unforgettable Voice in Your Writing
This is what successful landing pages do, too. As an example, let me share some data from HubSpot’s roundup of successful landing pages. These landing pages are good. The smart marketer’s landing page conversion course. Contently. Content Creation You know.
HUBSPOT | TUESDAY, AUGUST 26, 2014
[Content, Hubspot] 8 Clever Ways to Triple Your Content Output (and Traffic)
Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In this post, I’ll show you eight ways you can use your existing content to reach more customers and fans. 1) Turn Blog Content Into an Infographic. Content Creation Social Media
HUBSPOT | MONDAY, AUGUST 25, 2014
[Content, Hubspot] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
You''ve read all about inbound marketing, and you may even have taken HubSpot''s Inbound Marketing Certification. Even if you''ve been focusing on traditional tactics, c hances are you already have content and resources to fuel your inbound efforts. See which pages you can add spice up for search (without making them look spammy).
HUBSPOT | THURSDAY, AUGUST 21, 2014
[Content, Hubspot] What Are Attribution Reports? [FAQs]
You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. Not all page views or marketing channels are treated equally when it comes to conversions!"
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Content, Hubspot] Why You Need to Stop Neglecting Your Old Content
As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? 1) Old Content Already Ranks Well in Search.
SYNECORE | MONDAY, AUGUST 18, 2014
[Content, Hubspot] The 4 Basic Elements of Inbound Marketing
Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!), Search algorithms are becoming increasingly smart about content and context. When you write relevant content that answers your customers questions and addresses pain points you set yourself up to attract more qualified website traffic.
HINGE MARKETING | FRIDAY, AUGUST 15, 2014
[Content, Hubspot] Intermediate Techniques to Build a Better Email Marketing Campaign
'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. They should find themselves on a page that clearly delivers what they expected to find. HubSpot.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Content, Hubspot] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And it''s about more than writing blog posts and setting up landing pages and generating leads. 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. BUSTED].
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Content, Hubspot] Landing Page Best Practices You Should Still Test For Yourself
Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Below are some of the parts of your landing pages you should still test for yourself.
HUBSPOT | FRIDAY, AUGUST 8, 2014
[Content, Hubspot] You���re Taking These Marketing Maxims Way Too Literally
So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. If yours is a visual-first or visual-only content strategy, you will struggle to generate highly qualified traffic and convert prospects. I’m not dissing any of these content types or outlets.
HUBSPOT | TUESDAY, AUGUST 5, 2014
[Content, Hubspot] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
My Mom (Gillian) opened a marketing consultancy in 1980, helping small, local businesses in the Seattle area with things like business cards, logos, letterheads, yellow pages ads, and the like. Channel Marketing Associate, HubSpot. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot.
HUBSPOT | TUESDAY, AUGUST 5, 2014
[Content, Hubspot] How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
To get organized here at HubSpot, our email marketers came up with what we think is a pretty neat email marketing planning template that helps us (and hopefully you, too) keep track of which emails you''re sending to whom, the various A/B tests you''re conducting, and the high-level results of each email you’ve sent. Sound familiar?
VOICE-BASED MARKETING | WEDNESDAY, JULY 30, 2014
[Content, Hubspot] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
You need insight into what marketing sources and web pages are generating inbound calls – and which aren’t – and whether those calls are leading to quality conversations with sales reps. New reports in the Summer 2014 Release include the first, last, and most frequent pages leads visit before calling. Call Tracking Integrations
VIDYARD | TUESDAY, JULY 29, 2014
[Content, Hubspot] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
But that’s no reason not to ask for it, especially if online video is becoming an increasingly important part of your content mix. Here are some tips to make sure you’re getting a Marketing Automation Platform that will not only fit your current video marketing needs, but also scale as you produce more and more amazing content.
THE FORWARD OBSERVER | MONDAY, JULY 28, 2014
[Content, Hubspot] The Inbound Marketing Methodology Explained [VIDEO]
Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. My marketing agency and clients use HubSpot''s software.). Content is fire. Close.
HUBSPOT | MONDAY, JULY 28, 2014
[Content, Hubspot] Got a Trade Show Coming Up? How to Use Instagram While You're There
To do this, you’ll need to create a landing page specific to the event you’re attending or hosting. You can use this checklist for powerful landing page copy to help you. During the event, you’ll paste that landing page URL into the website area of your Instagram profile -- not in individual photos.
HUBSPOT | THURSDAY, JULY 24, 2014
[Content, Hubspot] How to Get More People to Register for Your Next Event
'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Content to Get Your Event Discovered. You don''t need great design skills to create visual content, either.
HUBSPOT | TUESDAY, JULY 22, 2014
[Content, Hubspot] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
As you can see in the example below, we have an unsubscribe link in the footer of our emails, allowing anyone to quickly let us know that they''d like to stop receiving emails -- and the HubSpot software actually opts them out of receiving emails. As you can see in the screenshot below, the email is shown to come from "Diana Urban, HubSpot."
THE FORWARD OBSERVER | MONDAY, JULY 21, 2014
[Content, Hubspot] How To Link Inbound Marketing With Trade Show Success
Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Consider the CTA’s role in everything , including your signs, landing page, booth, goals and metrics. photo credit: ljlphotography via photopin cc | graphics courtesy of HubSpot They sure can.
HUBSPOT | THURSDAY, JULY 17, 2014
[Content, Hubspot] 35 Tech Terms Translated Into Plain English
They''re also used to redirect web traffic from those old web pages to the new ones that have replaced them. Web visitors see 404 error pages when they try to reach a web page that doesn''t exist. This usually happens when the web page has been deleted or the visitor mistyped the URL. Check out HubSpot''s 404 page here.
HUBSPOT | FRIDAY, JULY 11, 2014
[Content, Hubspot] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Figure out what content you need to create. Woohoo!
HINGE MARKETING | WEDNESDAY, JULY 9, 2014
[Content, Hubspot] Marketing Automation: What it is and How to Know if Your Firm Needs it
On the personalized thank you page that appears with the link to download the guide, there is also a 2 minute video clip from a webinar you conducted embedded in the page. Landing Pages. Is your marketing team creating (or is planning to create) significant amounts of content for your target prospects and clients?
THE FORWARD OBSERVER | TUESDAY, JULY 8, 2014
[Content, Hubspot] 20 Stunning Inbound Marketing Statistics
Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. 75% of search engine users never scroll past the first page of search results. Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages. HubSpot) Tweet this!
B2B MARKETING MENTOR | THURSDAY, JULY 3, 2014
[Content, Hubspot] Our 5 Favorite Marketing Automation UIs
HubSpot. HubSpot ’s contact database leverages smart interface design to paint a digestible, yet comprehensive, picture of every lead—making it quick and easy for marketers to score and segment them for future campaigns. HubSpot also features a generator to help marketers quickly build landing pages without having to write code.
HUBSPOT | TUESDAY, JULY 1, 2014
[Content, Hubspot] What Is a CDN? [FAQs]
Let''s start with the Wikipedia definition of a CDN : "A content delivery network or content distribution network ( CDN ) is a large distributed system of servers deployed in multiple data centers across the internet.". But ultimately, that website and all of the content assets within it are based somewhere. Right! Of course!
THE FORWARD OBSERVER | THURSDAY, JUNE 26, 2014
[Content, Hubspot] The 3 Most Important Aspects of Inbound Marketing
Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. From search engine optimization standpoint, you want optimize your site for those keywords and routinely create keyword-targeted content and build quality links to your website. graphcs credit: HubSpot
BIZNOLOGY | WEDNESDAY, JUNE 25, 2014
[Content, Hubspot] 4 simple truths about content marketing re-imagined
'Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. Content is king. Have you lavished days of work on landing page graphics and shortchanged the text? Image source.
EARNEST ABOUT B2B | MONDAY, JUNE 23, 2014
[Content, Hubspot] Building a case for lead nurturing
It’s true that social channels, blog and content generation need a large time commitment and launching a programme can be daunting – especially when you''re building from scratch. 'Rome wasn’t built in a day. Good things come to those who wait. Persistence pays off etc, etc. You get the message. Enough clichés.
THE FORWARD OBSERVER | MONDAY, JUNE 23, 2014
[Content, Hubspot] How Long Does Inbound Marketing Take to Reach Success?
According to HubSpot’s annual State of Inbound Marketing Report , companies who are increasing their inbound marketing budgets are enjoying a lower cost per lead, shortening their sales cycles and increasing their sales close rates. content marketing strategy mapped to your persona’s sales journey. Wake Up And Smell The Inbound Coffee.
HUBSPOT | FRIDAY, JUNE 20, 2014
[Content, Hubspot] How to Write a Tweet: 8 Formulas to Get You Started
1) The Basic Shared Content Tweet. It''ll show appreciation to the original content creator, and they might return the favor by sharing some of your content with their followers. Typically when you want to retweet someone''s tweet, you can simply click the retweet button and share the content with your followers.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Content, Hubspot] 60 Marketing Acronyms Every Industry Pro Should Know
HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. CMS: Content Management System. At HubSpot, we think COS (Content Optimization System) is better than CMS.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Content, Hubspot] The Characteristics of Content That Turns Skeptics Into Believers
'Whether you''re just getting started with content marketing or you have an army of copywriters churning it out like Santa''s elves on Christmas Eve, there is one rule that all marketers need to keep in mind: We are writing for humans. The reason we put our resources into creating content is to grow our business. Content.
HUBSPOT | TUESDAY, JUNE 17, 2014
[Content, Hubspot] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
After a while, the same old content we depend on feels, well, old. But if you''ve been pulling ideas and links from the same places for a while, it''s hard to think new content sources. You don''t need to go far to find content to put in your emails or ideas on how to position you next email send -- you just need to know where to look.
HUBSPOT | MONDAY, JUNE 16, 2014
[Content, Hubspot] 9 Silly Pinterest Mistakes Only Rookies Make
Yes, Pinterest is a wonderful land full of recipes, gardening ideas, and home renovations you may someday attempt, but that doesn’t mean B2B companies can’t get their own kind of crafty. 2) Not Using Your Page’s "About" Space. 3) Using a Personal Page. 7) Not Adding Original Content. Not exactly.
HUBSPOT | WEDNESDAY, JUNE 4, 2014
[Content, Hubspot] A Go-To Guide to Screwing Up Your Landing Pages
'Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically. Landing Pages It''s long and wordy.
HUBSPOT | TUESDAY, JUNE 3, 2014
[Content, Hubspot] 8 Types of CTAs You Should Absolutely Try on Your Blog
Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date. But all sorts of people visit your blog -- and you don''t want to give them all the same content. See what it looked like in 2000: [link] #tbt via @HubSpot.". Not always.
HUBSPOT | MONDAY, JUNE 2, 2014
[Content, Hubspot] 6 Critical Lessons You Need to Learn From Your Sales Team
It will help you gear your content, forms, and landing pages toward attracting and more easily identifying MQLs so you can get more of them into the sales funnel. They aren''t re jections, they''re just requests for more information -- which makes them a gold mine for marketing content. 2) How the Sales Team Works Leads.
HUBSPOT | FRIDAY, MAY 30, 2014
[Content, Hubspot] 7 Marketing Skills You Need to Get a Promotion
1) Plan your blog content in advance. An ineffective marketer tries to brainstorm, write, and publish blog posts all in the same day, gets overwhelmed, and ends up neglecting her content marketing strategy altogether. Being organized about your content strategy can be as simple as maintaining an excel spreadsheet.
HUBSPOT | FRIDAY, MAY 30, 2014
[Content, Hubspot] 11 Ideas to Grow Brand Awareness at Lightning Speed
They got their name everywhere by creating really valuable content -- even though it wasn’t on their own site. Content marketing accounted for over 70% of their daily signups. Providing valuable content on other sites outside of your own will build an engaged audience. A website with curated, viral content.).
HUBSPOT | THURSDAY, MAY 29, 2014
[Content, Hubspot] 6 Signs Your Landing Page Needs to Be Redesigned
So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible. Seasonality.
HUBSPOT | THURSDAY, MAY 29, 2014
[Content, Hubspot] How to Spot a Bad Email List and Turn It Into a Good One
Nobody with a good email list would give it up to somebody else because its value would decline as more and more irrelevant content is sent to it. To learn more about best practices in landing page optimization, check out our resource on optimizing landing pages for conversion.). Your unsubscribe rate will rise.
HUBSPOT | TUESDAY, MAY 27, 2014
[Content, Hubspot] How to Bridge the Gap Between In-Person and Online Lead Generation
Knowing what social links a lead clicked before converting on a landing page, for example, or what web pages influenced a customer to make a purchase online, makes us better and more efficient marketers. Instead, take a page from the inbound marketing playbook and offer them something of value. We often use bit.ly
HUBSPOT | MONDAY, MAY 26, 2014
[Content, Hubspot] How to Insert Google Calendar Invites in Your Marketing Emails
For example, instead of "Webinar Placeholder," we''d use something specific such as "Webinar: Inbound Marketing 101 With HubSpot." For example, if I wanted to create the following description: First line content. More content. This can either be a physical address or, in the case of a webinar, a link to the correct landing page.
HUBSPOT | SUNDAY, MAY 25, 2014
[Content, Hubspot] Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
'This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. Dear HubSpot: My Blog Isn''t Generating Leads. This week at HubSpot, we decided to launch a new, Dear Abby-style advice column for inbound marketers on our marketing blog.
HUBSPOT | FRIDAY, MAY 23, 2014
[Content, Hubspot] Dear HubSpot: My Blog Isn't Generating Leads. Please Help?
Lead scoring, product adoption, motivating your sales team, generating more leads, finding enough content -- you name it, we''ll find you an answer. Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!).
HUBSPOT | THURSDAY, MAY 22, 2014
[Content, Hubspot] 14 Ways to Get More Use Out of Your Buyer Personas
Of course, creating content for your personas isn''t limited to ebooks and blog posts: There are tons of other content formats out there that a persona might prefer. By catering your content formats to the preferences of your personas, you can deliver a more enjoyable experience. Want to learn more about content mapping?
HUBSPOT | THURSDAY, MAY 22, 2014
[Content, Hubspot] 9 Quick Ways to Take Your Blog to the Next Level
you will eventually land on a publishing schedule that maximizes results without driving you bonkers. Every week (or month), you know that you’ll be producing X posts, and coming up with content to fill those slots becomes another part of the routine. So, you still need to actually create that content (i.e., or higher !
WEBBIQUITY | TUESDAY, MAY 20, 2014
[Content, Hubspot] 29 Guides to Beautiful and Effective Website Design
How can designers produce websites that offer both stunning visual design and fast page load speed? How can content creators make better use of the ubiquitous “About Us” page? 6 ‘About Us’ Pages That Are Probably Better Than Yours by HubSpot. Offer an optimal mobile experience? ”).
HUBSPOT | FRIDAY, MAY 16, 2014
[Content, Hubspot] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
5) Interject your content in conversations. But the key part of the last sentence was "strike up conversations," not "distribute your content.". Don''t send your content off to every single person every single time they tweet with a relevant keyword. 7) Post only links to your landing pages and blog posts.
HUBSPOT | THURSDAY, MAY 15, 2014
[Content, Hubspot] How Do Conversion Paths Work? [FAQs]
But as an inbound marketer, your job is to convert qualified website visitors (aka your buyer personas) into leads by offering remarkable content for which they’ll want to trade their contact information in exchange. conversion path is comprised of a remarkable content offer, call-to-action, landing page, and thank you page.
WRITTENT | THURSDAY, MAY 15, 2014
[Content, Hubspot] 9 Ways to Measure Content Marketing Success
'Are you reaching your content marketing goals? Assuming the majority of your content is web-based, the backbone of your content measurement should revolve around your website analytics. On the opposite end of the spectrum, be careful that you’re not too short-sighted and focus on single measures like page views.
HUBSPOT | MONDAY, MAY 12, 2014
[Content, Hubspot] 6 Underused CTAs to Include in Your Email Marketing
Note: You can send an email campaign like this using HubSpot so your sales reps don''t have to do this individually). If you regularly communicate with anyone at HubSpot, for example, you may notice many signatures rocking an INBOUND 2014 registration call-to-action.). 3) Link your images to landing pages or blog posts.
HUBSPOT | THURSDAY, MAY 8, 2014
[Content, Hubspot] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
This metric can be found at the top of your Page (under your Page name) and is important to look at because it tells you how engaged Facebook members are with your brand both on your Facebook Page, and off it. It includes any mentions, Likes, shares, comments, or links to your brand''s Page. 1) Brand Engagement. These 0.7%
HUBSPOT | WEDNESDAY, MAY 7, 2014
[Content, Hubspot] How to Grow Your Database Through Blog Comments [Quick Tip]
'When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action somewhere in the post to offer conversion opportunities. If you are a Professional or Enterprise HubSpot customer, you can use smart fields on your forms to achieve this. Keep It Short. Customize.
HUBSPOT | TUESDAY, MAY 6, 2014
[Content, Hubspot] Want to Boost Enrollment? Segmenting Prospective Students Can Help
Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends. This requires you to find or ask for this information via your website’s landing page forms, or via a survey of your current contacts. Let''s talk specifics, though.
HUBSPOT | MONDAY, APRIL 28, 2014
[Content, Hubspot] Why Your Blog Is Failing
There are also a million other little things you can do to make your blog more successful -- adding social sharing buttons, creating email subscribe boxes, writing better titles, publishing more visual content, optimizing your image selection, etc. Let''s take HubSpot as an example. Their blog is failing. That doesn''t mean anything.
HUBSPOT | THURSDAY, APRIL 24, 2014
[Content, Hubspot] 6 Incredibly Insightful Marketing Reports You Should Be Running
Having the ability to dig in even further to see where your traffic and leads are coming from, what content they interacted with, when they converted, and how long it took to close are important to really uncover meaningful, actionable data. Was there a piece of content you created that set it off? Revenue Reporting. What is it?
HUBSPOT | THURSDAY, APRIL 24, 2014
[Content, Hubspot] How to Grow Your Email List the Right Way [Video]
Hi, I''m Bryan with HubSpot. Each article you write is a chance for search engines to index your site and for readers to share your content. For example, at HubSpot, when anyone types in the phrase "what is marketing automation" into Google, we''re the first result that comes up. Yikes! Not a fan of video? Conversions.
HUBSPOT | MONDAY, APRIL 21, 2014
[Content, Hubspot] An 8-Step Plan for Migrating to a New Marketing Automation Program
To read more content like this, subscribe to Opinion. Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. He explains his reasons for moving to HubSpot in this video: How They Did It.
HUBSPOT | MONDAY, APRIL 21, 2014
[Content, Hubspot] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
Work/life balance is something that''s incredibly important to me, and there are some specific time-management tactics I use that help me be efficient at my job, and let me handle all the tasks involved with generated leads for HubSpot with time to spare to write blog posts, too. 3) Create lists of content ideas. say, GO ALL IN.
HUBSPOT | MONDAY, APRIL 21, 2014
[Content, Hubspot] Which Marketing Analytics Should You Be Looking At?
Compare this amount to traffic coming to other pages of your site, or through sources other than direct traffic. If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. This article will help you get started on your keyword research so you can create content that helps you do that.
HUBSPOT | THURSDAY, APRIL 17, 2014
[Content, Hubspot] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
Because promoting tweets instead of your account allows you to craft those tweets to promote your content and links to your landing pages, where these Twitter users can then convert on your offers and become leads. 'Twitter is a great marketing channel for driving traffic and generating leads. So, how do you get started?
HUBSPOT | THURSDAY, APRIL 17, 2014
[Content, Hubspot] A Handy Guide to Optimizing Your Social Media Channels
If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. your name, profile image, and the number of circles you’re in) next to your posts when they appear in search engine results pages (SERPs). All dimensions are given as width x height. Twitter.
HUBSPOT | MONDAY, APRIL 14, 2014
[Content, Hubspot] The Right Way to Answer a Work Email
'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. Joe: Why don''t we have social share buttons on landing pages (or at least the page I''m seeing)? link] hubspot.com/content-creation- templates ? content creation email marketing What a waste of time! Point.
HUBSPOT | WEDNESDAY, APRIL 9, 2014
[Content, Hubspot] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
— HubSpot (@HubSpot) April 8, 2014. 1) Preview Excerpts of Gated Content. Before people give over their information in exchange for a piece of your content, they want to know what they''re going to get from you. but enticing people to click on your landing page links on Twitter is a whole other story.
HUBSPOT | MONDAY, APRIL 7, 2014
[Content, Hubspot] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. This isn''t only a problem with your repeat visitors, either -- since so many blogs implement this tactic, even your new visitors are ignoring your "additional content" or "recommended next steps.".
HUBSPOT | SUNDAY, APRIL 6, 2014
[Content, Hubspot] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
This week’s content is practical, and focuses on things that you can do to be more efficient in your tasks and more effective at driving results. Want to Squeeze More Conversions Out of Your Landing Pages? Read This. So, it’s a new month. Your boss likely wants you to get even more leads this month than last month.
HUBSPOT | TUESDAY, APRIL 1, 2014
[Content, Hubspot] 3 Cutting-Edge Examples of Website Personalization
'Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. Content offers like ebooks and webinars are a mainstay of good inbound marketing.
VOICE-BASED MARKETING | MONDAY, MARCH 24, 2014
[Content, Hubspot] The Top 9 Components of the Perfect Landing Page
'It can be easy to think of a landing page as nothing more than a tool to tie up all the loose ends of a marketing campaign. When a unique landing page is carefully designed to offer engaging, campaign-specific content, website visitors are more likely to turn into qualified leads, phone calls and sales. Page Fold.
HUBSPOT | MONDAY, MARCH 24, 2014
[Content, Hubspot] How to Use Infographics to Get Leads From Your Website
If you don''t already have a landing page set up for your offer, create one now -- you''ll want people to fill out a form so that they get the offer in exchange for providing you with their contact information. If you already have a landing page created for your offer, that''s perfect. content creation lead generation
HUBSPOT | TUESDAY, MARCH 18, 2014
[Content, Hubspot] 8 Brilliant Landing Page Examples You Need to See
'Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. So we decided to compile a list of landing pages we love ourselves.
HUBSPOT | MONDAY, MARCH 17, 2014
[Content, Hubspot] How to Integrate Email Campaigns With the Rest of Your Marketing
Adding social media sharing and follow buttons to your emails will extend the reach of your email sends beyond the recipients in your database, expanding the visibility of your content and your brand -- and increasing the opportunity that you generate some net new leads. For example, consider placing a call-to-action on your Facebook page.
HUBSPOT | FRIDAY, MARCH 14, 2014
[Content, Hubspot] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
To read more content like this, subscribe to Academy. If you''re a HubSpot customer, you can get this information in Page Performance. Measure blog post views to figure out which blog content is performing the best. The content positioning? What type of content did you publish on these channels? analytics
HUBSPOT | FRIDAY, MARCH 14, 2014
[Content, Hubspot] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
His data shows that people aren''t reading content on the web the way we think they are, and the whole measurement system might be broken. Instead of tracking article views, we should focus on reading time and page engagement. This couldn''t possibly be true -- otherwise everything I know about content is pretty much a lie!
HUBSPOT | MONDAY, MARCH 10, 2014
[Content, Hubspot] How to Use NPS Surveys for More Powerful Marketing Automation
Well, I was reading the HubSpot Ecommerce section the other day, and stumbled on this brilliant article from Tom Schwab, Founder of Goodbye Crutches , on using NPS surveys to fuel post-transactional emails. You know -- someone gets added to a workflow because they visit your pricing page, or click on an email, or subscribe to you blog.
HUBSPOT | FRIDAY, MARCH 7, 2014
[Content, Hubspot] Marketing Mad Libs: Expert Edition [SlideShare]
With attention spans dwindling and Polar Vortex induced cabin fever setting in, we tried to brainstorm a way that we could make use of the projections and thought leadership of pioneers in our field without an encyclopedia full of content. Take a look: Marketing Mad Libs: Expert Edition from HubSpot. verbose. The Human Touch Matters.
HUBSPOT | WEDNESDAY, MARCH 5, 2014
[Content, Hubspot] Lead Gen 101: How to Create an Intuitive Website Conversion Path
landing page - The page that advertises your offer and includes a form. thank-you page - Your new leads see this page after completing your form. call-to-action (CTA) is a text or button anywhere on your website or blog that links to your landing page. Stand out on your page. 2) Landing Page.