• VIDYARD  |  TUESDAY, JULY 29, 2014
    [Content, Hubspot] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    But that’s no reason not to ask for it, especially if online video is becoming an increasingly important part of your content mix. Here are some tips to make sure you’re getting a Marketing Automation Platform that will not only fit your current video marketing needs, but also scale as you produce more and more amazing content.
    [Content, Hubspot] The Inbound Marketing Methodology Explained [VIDEO]
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. My marketing agency and clients use HubSpot''s software.). Content is fire. Close.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Content, Hubspot] Got a Trade Show Coming Up? How to Use Instagram While You're There
    To do this, you’ll need to create a landing page specific to the event you’re attending or hosting. You can use this checklist for powerful landing page copy to help you. During the event, you’ll paste that landing page URL into the website area of your Instagram profile -- not in individual photos.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Content, Hubspot] How to Get More People to Register for Your Next Event
    'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Content to Get Your Event Discovered. You don''t need great design skills to create visual content, either.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Content, Hubspot] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    As you can see in the example below, we have an unsubscribe link in the footer of our emails, allowing anyone to quickly let us know that they''d like to stop receiving emails -- and the HubSpot software actually opts them out of receiving emails. As you can see in the screenshot below, the email is shown to come from "Diana Urban, HubSpot."
    [Content, Hubspot] How To Link Inbound Marketing With Trade Show Success
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Consider the CTA’s role in everything , including your signs, landing page, booth, goals and metrics. photo credit: ljlphotography via photopin cc | graphics courtesy of HubSpot They sure can.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Content, Hubspot] 35 Tech Terms Translated Into Plain English
    They''re also used to redirect web traffic from those old web pages to the new ones that have replaced them. Web visitors see 404 error pages when they try to reach a web page that doesn''t exist. This usually happens when the web page has been deleted or the visitor mistyped the URL. Check out HubSpot''s 404 page here.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Content, Hubspot] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Figure out what content you need to create. Woohoo!
    [Content, Hubspot] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On the personalized thank you page that appears with the link to download the guide, there is also a 2 minute video clip from a webinar you conducted embedded in the page. Landing Pages. Is your marketing team creating (or is planning to create) significant amounts of content for your target prospects and clients?
    [Content, Hubspot] 20 Stunning Inbound Marketing Statistics
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. 75% of search engine users never scroll past the first page of search results. Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages. HubSpot) Tweet this!
    [Content, Hubspot] Our 5 Favorite Marketing Automation UIs
    HubSpot. HubSpot ’s contact database leverages smart interface design to paint a digestible, yet comprehensive, picture of every lead—making it quick and easy for marketers to score and segment them for future campaigns. HubSpot also features a generator to help marketers quickly build landing pages without having to write code.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Content, Hubspot] What Is a CDN? [FAQs]
    Let''s start with the Wikipedia definition of a CDN : "A content delivery network or content distribution network ( CDN ) is a large distributed system of servers deployed in multiple data centers across the internet.". But ultimately, that website and all of the content assets within it are based somewhere. Right! Of course!
    [Content, Hubspot] The 3 Most Important Aspects of Inbound Marketing
    Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. From search engine optimization standpoint, you want optimize your site for those keywords and routinely create keyword-targeted content and build quality links to your website. graphcs credit: HubSpot
    [Content, Hubspot] 4 simple truths about content marketing re-imagined
    'Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. Content is king. Have you lavished days of work on landing page graphics and shortchanged the text? Image source.
    [Content, Hubspot] Building a case for lead nurturing
    It’s true that social channels, blog and content generation need a large time commitment and launching a programme can be daunting – especially when you''re building from scratch. 'Rome wasn’t built in a day. Good things come to those who wait. Persistence pays off etc, etc. You get the message. Enough clichés.
    [Content, Hubspot] How Long Does Inbound Marketing Take to Reach Success?
    According to HubSpot’s annual State of Inbound Marketing Report , companies who are increasing their inbound marketing budgets are enjoying a lower cost per lead, shortening their sales cycles and increasing their sales close rates. content marketing strategy mapped to your persona’s sales journey. Wake Up And Smell The Inbound Coffee.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Content, Hubspot] How to Write a Tweet: 8 Formulas to Get You Started
    1) The Basic Shared Content Tweet. It''ll show appreciation to the original content creator, and they might return the favor by sharing some of your content with their followers. Typically when you want to retweet someone''s tweet, you can simply click the retweet button and share the content with your followers.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Content, Hubspot] 60 Marketing Acronyms Every Industry Pro Should Know
    HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. CMS: Content Management System. At HubSpot, we think COS (Content Optimization System) is better than CMS.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Content, Hubspot] The Characteristics of Content That Turns Skeptics Into Believers
    'Whether you''re just getting started with content marketing or you have an army of copywriters churning it out like Santa''s elves on Christmas Eve, there is one rule that all marketers need to keep in mind: We are writing for humans. The reason we put our resources into creating content is to grow our business. Content.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Content, Hubspot] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    After a while, the same old content we depend on feels, well, old. But if you''ve been pulling ideas and links from the same places for a while, it''s hard to think new content sources. You don''t need to go far to find content to put in your emails or ideas on how to position you next email send -- you just need to know where to look.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Content, Hubspot] 9 Silly Pinterest Mistakes Only Rookies Make
    Yes, Pinterest is a wonderful land full of recipes, gardening ideas, and home renovations you may someday attempt, but that doesn’t mean B2B companies can’t get their own kind of crafty. 2) Not Using Your Page’s "About" Space. 3) Using a Personal Page. 7) Not Adding Original Content. Not exactly.
    [Content, Hubspot] A Go-To Guide to Screwing Up Your Landing Pages
    'Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically. Landing Pages It''s long and wordy.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Content, Hubspot] 8 Types of CTAs You Should Absolutely Try on Your Blog
    Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them at a later date. But all sorts of people visit your blog -- and you don''t want to give them all the same content. See what it looked like in 2000: [link] #tbt via @HubSpot.". Not always.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Content, Hubspot] 6 Critical Lessons You Need to Learn From Your Sales Team
    It will help you gear your content, forms, and landing pages toward attracting and more easily identifying MQLs so you can get more of them into the sales funnel. They aren''t re jections, they''re just requests for more information -- which makes them a gold mine for marketing content. 2) How the Sales Team Works Leads.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Content, Hubspot] 7 Marketing Skills You Need to Get a Promotion
    1) Plan your blog content in advance. An ineffective marketer tries to brainstorm, write, and publish blog posts all in the same day, gets overwhelmed, and ends up neglecting her content marketing strategy altogether. Being organized about your content strategy can be as simple as maintaining an excel spreadsheet.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Content, Hubspot] 11 Ideas to Grow Brand Awareness at Lightning Speed
    They got their name everywhere by creating really valuable content -- even though it wasn’t on their own site. Content marketing accounted for over 70% of their daily signups. Providing valuable content on other sites outside of your own will build an engaged audience. A website with curated, viral content.).
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Content, Hubspot] 6 Signs Your Landing Page Needs to Be Redesigned
    So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible. Seasonality.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Content, Hubspot] How to Spot a Bad Email List and Turn It Into a Good One
    Nobody with a good email list would give it up to somebody else because its value would decline as more and more irrelevant content is sent to it. To learn more about best practices in landing page optimization, check out our resource on optimizing landing pages for conversion.). Your unsubscribe rate will rise.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Content, Hubspot] How to Bridge the Gap Between In-Person and Online Lead Generation
    Knowing what social links a lead clicked before converting on a landing page, for example, or what web pages influenced a customer to make a purchase online, makes us better and more efficient marketers. Instead, take a page from the inbound marketing playbook and offer them something of value. We often use bit.ly
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Content, Hubspot] How to Insert Google Calendar Invites in Your Marketing Emails
    For example, instead of "Webinar Placeholder," we''d use something specific such as "Webinar: Inbound Marketing 101 With HubSpot." For example, if I wanted to create the following description: First line content. More content. This can either be a physical address or, in the case of a webinar, a link to the correct landing page.
  • HUBSPOT  |  SUNDAY, MAY 25, 2014
    [Content, Hubspot] Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
    'This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. Dear HubSpot: My Blog Isn''t Generating Leads. This week at HubSpot, we decided to launch a new, Dear Abby-style advice column for inbound marketers on our marketing blog.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Content, Hubspot] Dear HubSpot: My Blog Isn't Generating Leads. Please Help?
    Lead scoring, product adoption, motivating your sales team, generating more leads, finding enough content -- you name it, we''ll find you an answer. Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!).
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Content, Hubspot] 14 Ways to Get More Use Out of Your Buyer Personas
    Of course, creating content for your personas isn''t limited to ebooks and blog posts: There are tons of other content formats out there that a persona might prefer. By catering your content formats to the preferences of your personas, you can deliver a more enjoyable experience. Want to learn more about content mapping?
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Content, Hubspot] 9 Quick Ways to Take Your Blog to the Next Level
    you will eventually land on a publishing schedule that maximizes results without driving you bonkers. Every week (or month), you know that you’ll be producing X posts, and coming up with content to fill those slots becomes another part of the routine. So, you still need to actually create that content (i.e., or higher !
  • WEBBIQUITY  |  TUESDAY, MAY 20, 2014
    [Content, Hubspot] 29 Guides to Beautiful and Effective Website Design
    How can designers produce websites that offer both stunning visual design and fast page load speed? How can content creators make better use of the ubiquitous “About Us” page? 6 ‘About Us’ Pages That Are Probably Better Than Yours by HubSpot. Offer an optimal mobile experience? ”).
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Content, Hubspot] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
    5) Interject your content in conversations. But the key part of the last sentence was "strike up conversations," not "distribute your content.". Don''t send your content off to every single person every single time they tweet with a relevant keyword. 7) Post only links to your landing pages and blog posts.
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Content, Hubspot] How Do Conversion Paths Work? [FAQs]
    But as an inbound marketer, your job is to convert qualified website visitors (aka your buyer personas) into leads by offering remarkable content for which they’ll want to trade their contact information in exchange. conversion path is comprised of a remarkable content offer, call-to-action, landing page, and thank you page.
  • WRITTENT  |  THURSDAY, MAY 15, 2014
    [Content, Hubspot] 9 Ways to Measure Content Marketing Success
    'Are you reaching your content marketing goals? Assuming the majority of your content is web-based, the backbone of your content measurement should revolve around your website analytics. On the opposite end of the spectrum, be careful that you’re not too short-sighted and focus on single measures like page views.
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Content, Hubspot] 6 Underused CTAs to Include in Your Email Marketing
    Note: You can send an email campaign like this using HubSpot so your sales reps don''t have to do this individually). If you regularly communicate with anyone at HubSpot, for example, you may notice many signatures rocking an INBOUND 2014 registration call-to-action.). 3) Link your images to landing pages or blog posts.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Content, Hubspot] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    This metric can be found at the top of your Page (under your Page name) and is important to look at because it tells you how engaged Facebook members are with your brand both on your Facebook Page, and off it. It includes any mentions, Likes, shares, comments, or links to your brand''s Page. 1) Brand Engagement. These 0.7%
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Content, Hubspot] How to Grow Your Database Through Blog Comments [Quick Tip]
    'When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action somewhere in the post to offer conversion opportunities. If you are a Professional or Enterprise HubSpot customer, you can use smart fields on your forms to achieve this. Keep It Short. Customize.
  • HUBSPOT  |  TUESDAY, MAY 6, 2014
    [Content, Hubspot] Want to Boost Enrollment? Segmenting Prospective Students Can Help
    Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends. This requires you to find or ask for this information via your website’s landing page forms, or via a survey of your current contacts. Let''s talk specifics, though.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Content, Hubspot] Why Your Blog Is Failing
    There are also a million other little things you can do to make your blog more successful -- adding social sharing buttons, creating email subscribe boxes, writing better titles, publishing more visual content, optimizing your image selection, etc. Let''s take HubSpot as an example. Their blog is failing. That doesn''t mean anything.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Content, Hubspot] 6 Incredibly Insightful Marketing Reports You Should Be Running
    Having the ability to dig in even further to see where your traffic and leads are coming from, what content they interacted with, when they converted, and how long it took to close are important to really uncover meaningful, actionable data. Was there a piece of content you created that set it off? Revenue Reporting. What is it?
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Content, Hubspot] How to Grow Your Email List the Right Way [Video]
    Hi, I''m Bryan with HubSpot. Each article you write is a chance for search engines to index your site and for readers to share your content. For example, at HubSpot, when anyone types in the phrase "what is marketing automation" into Google, we''re the first result that comes up. Yikes! Not a fan of video? Conversions.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Content, Hubspot] An 8-Step Plan for Migrating to a New Marketing Automation Program
    To read more content like this, subscribe to Opinion. Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. He explains his reasons for moving to HubSpot in this video: How They Did It.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Content, Hubspot] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    Work/life balance is something that''s incredibly important to me, and there are some specific time-management tactics I use that help me be efficient at my job, and let me handle all the tasks involved with generated leads for HubSpot with time to spare to write blog posts, too. 3) Create lists of content ideas. say, GO ALL IN.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Content, Hubspot] Which Marketing Analytics Should You Be Looking At?
    Compare this amount to traffic coming to other pages of your site, or through sources other than direct traffic. If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. This article will help you get started on your keyword research so you can create content that helps you do that.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Content, Hubspot] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    Because promoting tweets instead of your account allows you to craft those tweets to promote your content and links to your landing pages, where these Twitter users can then convert on your offers and become leads. 'Twitter is a great marketing channel for driving traffic and generating leads. So, how do you get started?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Content, Hubspot] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. your name, profile image, and the number of circles you’re in) next to your posts when they appear in search engine results pages (SERPs). All dimensions are given as width x height. Twitter.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Content, Hubspot] The Right Way to Answer a Work Email
    'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. Joe: Why don''t we have social share buttons on landing pages (or at least the page I''m seeing)? link] hubspot.com/content-creation- templates ? content creation email marketing What a waste of time! Point.
    [Content, Hubspot] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    HubSpot (@HubSpot) April 8, 2014. 1) Preview Excerpts of Gated Content. Before people give over their information in exchange for a piece of your content, they want to know what they''re going to get from you. but enticing people to click on your landing page links on Twitter is a whole other story.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Content, Hubspot] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. This isn''t only a problem with your repeat visitors, either -- since so many blogs implement this tactic, even your new visitors are ignoring your "additional content" or "recommended next steps.".
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Content, Hubspot] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    This week’s content is practical, and focuses on things that you can do to be more efficient in your tasks and more effective at driving results. Want to Squeeze More Conversions Out of Your Landing Pages? Read This. So, it’s a new month. Your boss likely wants you to get even more leads this month than last month.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Content, Hubspot] 3 Cutting-Edge Examples of Website Personalization
    'Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. Content offers like ebooks and webinars are a mainstay of good inbound marketing.
    [Content, Hubspot] The Top 9 Components of the Perfect Landing Page
    'It can be easy to think of a landing page as nothing more than a tool to tie up all the loose ends of a marketing campaign. When a unique landing page is carefully designed to offer engaging, campaign-specific content, website visitors are more likely to turn into qualified leads, phone calls and sales. Page Fold.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Content, Hubspot] How to Use Infographics to Get Leads From Your Website
    If you don''t already have a landing page set up for your offer, create one now -- you''ll want people to fill out a form so that they get the offer in exchange for providing you with their contact information. If you already have a landing page created for your offer, that''s perfect. content creation lead generation
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Content, Hubspot] 8 Brilliant Landing Page Examples You Need to See
    'Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. So we decided to compile a list of landing pages we love ourselves.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Content, Hubspot] How to Integrate Email Campaigns With the Rest of Your Marketing
    Adding social media sharing and follow buttons to your emails will extend the reach of your email sends beyond the recipients in your database, expanding the visibility of your content and your brand -- and increasing the opportunity that you generate some net new leads. For example, consider placing a call-to-action on your Facebook page.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Content, Hubspot] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    To read more content like this, subscribe to Academy. If you''re a HubSpot customer, you can get this information in Page Performance. Measure blog post views to figure out which blog content is performing the best. The content positioning? What type of content did you publish on these channels? analytics
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Content, Hubspot] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    His data shows that people aren''t reading content on the web the way we think they are, and the whole measurement system might be broken. Instead of tracking article views, we should focus on reading time and page engagement. This couldn''t possibly be true -- otherwise everything I know about content is pretty much a lie!
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Content, Hubspot] How to Use NPS Surveys for More Powerful Marketing Automation
    Well, I was reading the HubSpot Ecommerce section the other day, and stumbled on this brilliant article from Tom Schwab, Founder of Goodbye Crutches , on using NPS surveys to fuel post-transactional emails. You know -- someone gets added to a workflow because they visit your pricing page, or click on an email, or subscribe to you blog.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Content, Hubspot] Marketing Mad Libs: Expert Edition [SlideShare]
    With attention spans dwindling and Polar Vortex induced cabin fever setting in, we tried to brainstorm a way that we could make use of the projections and thought leadership of pioneers in our field without an encyclopedia full of content. Take a look: Marketing Mad Libs: Expert Edition from HubSpot. verbose. The Human Touch Matters.
    [Content, Hubspot] Lead Gen 101: How to Create an Intuitive Website Conversion Path
    landing page - The page that advertises your offer and includes a form. thank-you page - Your new leads see this page after completing your form. call-to-action (CTA) is a text or button anywhere on your website or blog that links to your landing page. Stand out on your page. 2) Landing Page.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Content, Hubspot] 7 Reasons Most Enterprise Websites Fall Short
    For many enterprise companies, tens to hundreds to millions of dollars are poured into their website each year, on everything from design, content, media, SEO, promotion, and advertising, to hosting, infrastructure, and more. Extra Resources: How to Build Calls-to-Action with HubSpot Software. 3) Lack of Fresh (and Valuable) Content.
  • HUBSPOT  |  SUNDAY, MARCH 2, 2014
    [Content, Hubspot] Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
    From finding and landing the right marketing job, to attracting and converting contacts, to keeping up with the rampant updates and rapidly evolving industry trends, it''s simply not an easy job. This week was a very practical week in HubSpot content. How to Write a Standout Resume and Land Your Next Marketing Job.
    [Content, Hubspot] How Your Private School Can Get More Applicants With Inbound Marketing
    Brendan Schneider, the director of admissions at Sewickley Academy (and a HubSpot all-star) put it perfectly , “It all came together that prospective families begin their search for schools at Google, and if you don’t show up on the first page, you might as well not exist.” Content Strategy. There''s recourse.
    [Content, Hubspot] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Once your readers finish consuming your content, their thought should never be “ well, what do I do now ?” When you convert your audience, you’re able to deliver your content straight into their inbox every time you publish a new article, increasing your chances of gaining views, social shares, comments, and leads. Content Marketing?
    [Content, Hubspot] HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey
    More so than anyone else, they know what the buying process is like from experience, what they wish they had asked, and how long it actually takes from point of purchase to sending your first email, scheduling your first tweet, or launching your first landing page. How do you know if a solution is right for you? marketing automation
    [Content, Hubspot] 7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
    'At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. The winner was #1.
    [Content, Hubspot] 57 Notable and Unique Content Marketing Ideas
    'The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Audience is drowning in poor quality content these days. Posts.
    [Content, Hubspot] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. million for HubSpot and $85.1
    [Content, Hubspot] Why the Best Marketing Teams Embrace Process
    Whether it''s a new piece of content, a social media campaign, or a landing page for a new product, there''s something about the creative process that marketers just love. Marketing analytics firm KISSmetrics does a fantastic job with its content marketing. The Science Behind Process. Respect for people.
    [Content, Hubspot] The Five Elements Behind Blogging Success
    'So you''ve written plenty of blogs and conducted your fair share of content research.but have you really looked into the elements that take a blog from zero to content hero? HubSpot’s most recently released Benchmark report shows that companies that blogged 6-8 times per month doubled their lead volume. 2) CTAs. Now what?
    [Content, Hubspot] 13 Little Landing Page Experiments That Can Make a Big Difference
    We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. There are lots of little things you can do on your landing page to help you generate more leads and customers. and ta-da!
    [Content, Hubspot] 5 Of The Fastest Ways To Improve Your B2B Marketing
    Create Remarkable Content. The Content Marketing Institute defines content marketing as “… a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.”.
    [Content, Hubspot] Why Do Enterprises Struggle to Adopt Inbound?
    Large companies tend to have complex org charts with layers of bureaucracy that can substantially inhibit the alignment needed to get sales and marketing on the same page for inbound marketing to be successful. 3) Commit to content. Inbound doesn''t work without committing to creating valuable content on a regular basis.
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Content, Hubspot] How to Use Welcome Emails to Delight Your New Blog Subscribers
    Chances are, you''ve worked hard to get them to subscribe -- you''ve written valuable content that makes them want to come back for more, you''re blogging regularly, and you''ve encouraged them to subscribe. This is particularly important when users opt in to your blog through more indirect methods, like check boxes on landing pages.
    [Content, Hubspot] 8 Excellent Reasons to Redesign Your Website
    Do your landing pages inspire people to learn more by digging deeper, or are they simply aesthetically pleasing pages that convey little value? Is your important content hidden? 6) You want to incorporate a better content strategy. That said, quality content is useless if your visitors can’t readily find it.
    [Content, Hubspot] 5 Email Marketing Variables You Can't Control (But Can Outsmart)
    It’s tough to optimize for every single email client in a scalable way, but through email testing, you can preview how your emails will come across in the most popular clients pictured in the Litmus graphic below: This week, HubSpot introduced Litmus email testing right within its email marketing tool. 1) Email Clients. email marketin
    [Content, Hubspot] The TOP 25 Must-Read Internet Marketing Blogs
    Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging. Blogs on Content Marketing and Content Creation. Their site is a must-read internet marketing blog about content marketing and copywriting. HubSpot.
    [Content, Hubspot] New Facebook Algorithm Update Dings Text Updates From Businesses
    Images have been shown to be the most effective for company pages to post, so wouldn''t you think that links with images would get more exposure than those without them? In Facebook''s status update box (or in HubSpot''s Social Inbox compose box for customers), all you need to do is add a link into the box and let the metadata populate.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Content, Hubspot] 15 Blog KPIs You Should Already Be Tracking
    HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. In HubSpot, customers can track this metric via the Page Performance tool (see below).
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Content, Hubspot] The ABCs of Content Marketing: A Glossary of Terms
    'You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Crowdsourced Content. Data-backed Content.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Content, Hubspot] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    Landing pages? The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. No matter what your core piece of content is (ebook, templates, whitepaper, video, etc.), Channel #3: Targeted Landing Pages.
    [Content, Hubspot] What Is List Segmentation? [FAQs]
    The well-designed landing pages with attractive CTAs. These segments can be cut and combined a number of different ways: by psychographics, demographics, industry, company size, webpage views, number of downloads of your content -- you name it. Leads who have downloaded more than five pieces of content. Here''s why.
    [Content, Hubspot] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot. Here are a couple of examples of HubSpot’s goals from a recent product launch. These are the words you can prioritize in your headlines and across your content. HubSpot. Values.
    [Content, Hubspot] Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer
    'For years, we''ve preached the importance of removing links from your landing pages : top navigation, sidebar navigation, footers, social media links -- anything that distracts viewers from filling out your form. However, only 16% of all landing pages are free of navigation bars. Landing Pages to 17.6%
    [Content, Hubspot] The 2014 Digital Marketing Ecosystem
    Marketing technologists (those that understand how it all fits together) will become invaluable as businesses adopt customer relationship management solutions, email service providers, content management systems, and big data. Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements?
    [Content, Hubspot] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Content marketing is becoming more essential for success. B2B Marketing: 3 reasons for adopting video content into your marketing mix. Topic #1. Topic #2.
    [Content, Hubspot] 5 Ugly (But Effective) Pieces of Marketing Collateral
    To read more content like this, subscribe to Inbound Insiders. Email marketing should be about substance and content. Performable was a marketing automation company that HubSpot acquired in 2011. It’s jarring and contrasts with the color scheme of these landing pages. Not so much. Aesthetics are important.
    [Content, Hubspot] Everything You Need to Master Email Marketing [Listly]
    Most of the other digital marketing channels -- blogging, social media, landing pages, etc. -- all have easy-to-find examples that can help inspire and inform your own marketing strategies. View more lists from HubSpot. Email is a bit different. But where should you go to do that, you ask? email marketing
    [Content, Hubspot] Three Things Every Nonprofit Should Do in 2014
    The truth is, after three years running the Nonprofits Program for HubSpot, I''ve met only a handful of leaders each month that can actually read that statement above and say "Yeah -- that about sums it up." Creating relevant content is the single most important thing you can do to attract new donors online. Sound too good to be true?
    [Content, Hubspot] Content Marketing in 2014: Are You Prepared?
    'The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda , Penguin , and Hummingbird have all helped to shine the spotlight firmly on the importance of content. Proving the Value of Content. Scaling Content.
    [Content, Hubspot] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    To read more content like this, subscribe to Inbound Insiders. Consistently creating great content with a small team is a common challenge for many marketers today. It can be pretty daunting to sit back and think about creating 12 months of content. Step 1: Plan campaigns around cornerstone pieces of original content.
    [Content, Hubspot] A Year in Review: The Biggest Social Media Updates of 2013
    Comments and apps and pages, oh my! This new search functionality allows anyone to search and find terms in posts, updates, check-ins, pages, apps, groups, and comments from your friends or those who post publicly. For one, it’s yet another platform to use for research when creating data-based content. Landing Pages?
    [Content, Hubspot] How to Run an A/B Test [FAQs]
    It''s a kind of experiment that shows two different versions of one piece of content (such as a landing page, email, or call-to-action) to two similarly sized audiences to see which one performs better. You can test something as small as the color of a CTA to something as big as an entirely redesigned page. Awesome!
    [Content, Hubspot] The 4 Easiest Ways To Get More Email Subscribers For Your B2B Blog
    Here’s why: each and every post you write gets published as its own, individual, indexed page on your website. If you think of indexable pages as lottery tickets for getting found online, then each page is a new opportunity to win more chances of the right people finding your site. And the more pages, the better.
    [Content, Hubspot] B2B Experts: The Difference Between Social Media and Content Marketing
    'Many B2B marketing conversations have been focused on content marketing lately, rather than social media and I wanted to understand if this was a real trend and what it might mean. The graph below shows worldwide Google searches for the terms social media and content marketing. Vice President of Marketing and Content Strategy at SAP.
    [Content, Hubspot] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings. Contending that “Content marketing isn’t new.
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