• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Content, Hubspot] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. our eBook from HubSpot and HootSuite. provided by your content and website.
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Content, Hubspot] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. ( As a lead generation geek, you can imagine how psyched I was to uncover such a huge opportunity for gathering more leads.). There is too much text on the landing page to read. The Results.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Content, Hubspot] How to Answer 11 Common Marketing Questions Using Analytics
    We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach. If you use HubSpot's Campaigns App, you will be able to see this information at the top of your campaign dashboard. while it is.8% for referrals.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Content, Hubspot] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Step 1: Assess and Create Your Content (1 Hour). The Thank-You Page. Right?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Content, Hubspot] Mautic Offers Free, Open Source Marketing Automation
    Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft. So the opportunity seems obvious.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Content, Hubspot] Interview with Dave Chaffey of Smart Insights
    think content personalization is the biggest opportunity into 2016 for B2B Marketers. Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. The most common mistake I see is getting the balance of Content Marketing activities wrong.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Content, Hubspot] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. Getting recurring, lasting value from old content is one of the main benefits of blogging.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Content, Hubspot] How To Get A Positive Return On Your Marketing Investment
    Publish Keyword-Driven Content. If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. Create better content assets; make your emails more personalized; design a better site UX. Give it Some Elbow Grease?
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Content, Hubspot] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Content, Hubspot] How to Identify and Fix Friction on Your Landing Pages
    Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms. Are these types of pages your worst performers? But why?
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Content, Hubspot] 7 Reasons You're Not Getting ROI From Your Content
    Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. Content marketing goes hand-in-hand with SEO. The Fix: Research Keywords and Use Them in Your Content.
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Content, Hubspot] Expert Interview: How to Get Started with Marketing Automation
    SEO, search engine optimization, was another early add-on, along with keyword optimization tools; they also added lead management tools like landing pages and calls-to-action—things that you click on, and those forms you fill out to sign up for something. Image Source: HubSpot. And then select your social channels.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Content, Hubspot] The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
    So, on the day an episode airs, some percentage of the seven to ten million people watching will land on those businesses' websites. They ended up completely redesigning and rebuilding it -- homepage, landing pages, everything. Day 12: The first version of all pages was presented. Day 21: Key pages of the site were built.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Content, Hubspot] Marketing Grader Live: Watch Experts Critique Real Websites
    In an article for Forbes , Michael DeFranco urges marketers to bear these three points in mind when thinking about everything from website copy to landing page forms to social media posts: Nobody uses your website as much as you do. Just look at the guy who got drunk and reviewed HubSpot's website.). Can't make it on June 11?
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Content, Hubspot] 5 Simple Ways to Optimize Your Website for Lead Generation
    But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Take a page out of Surety Bonds ' book.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Content, Hubspot] 16 Reasons Why People Leave Your Website
    You can download HubSpot's ultimate guide to redesignin your website here.). 2) Your content is difficult to read. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website. Learn how to improve page load time here. Design matters.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Content, Hubspot] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email. HubSpot’s main user conference is the INBOUND show in September.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Content, Hubspot] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. They tested over 30 ads with custom landing pages. The
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Content, Hubspot] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    What's the best length for landing page forms? You should be creating specific forms based on on the context of your web visitors (like whether they're arriving on your landing pages on desktop or mobile), as well as that of your own goals. Lead Generation Landing Pages Dynamic Content Daily
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Content, Hubspot] 7 Conventional Landing Page Design Tactics You Should Still Test
    When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. Here are seven landing page “best practices” you should be challenging on your site.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Content, Hubspot] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Call-to-action: ask readers to download your lead magnet and send them to a landing page (covered in Step 3). Include a link to your landing page in your email signatures and social media profiles. Write guest blog posts or articles for industry publications and include a link to your landing page in your byline.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Content, Hubspot] How HubSpot COS Differs from a Traditional CMS
    Companies looking to merge their website and marketing efforts need a Content Management System (CMS). While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive , user-friendly, and offers a number of features that make it a good choice for businesses. HubSpot isn't a traditional CMS platform.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Content, Hubspot] 10 Resources to Help You Teach Inbound Marketing
    Below is an example of an email you could use as a framework to ask someone to speak in your classroom: Hello Amy, I teach at Boston University and am looking for an expert content marketer to speak to my 1,000 student marketing class at the end of May. Would you be interested in guest speaking in my class about content marketing?
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Content, Hubspot] Social Media for Finance Marketers: 3 Steps to Getting Started
    When we think of marketers, we often think of using social media to promote content and engage with consumers online. First, run your website through HubSpot's Marketing Grader. You can find out meta descriptions, bios, level of content engagement, and more. The result? What better way to start than by competitive analysis?
  • HUBSPOT  |  SUNDAY, MAY 10, 2015
    [Content, Hubspot] A Simple Guide to Choosing the Right Chart for Your Data
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. This can be used to track the sales process or the conversion rate across a series of pages or steps. You and I sift through a lot of data for our jobs. the list goes on. What should you be tracking? Circular Area.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Content, Hubspot] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    HubSpot Customers: If your website, landing pages, and blog are on the Content Optimization System (COS), then your site is ready from a technical point of view. HubSpot's COS uses responsive design to adapt to any mobile device and fully passes the sniff test on Google's new algorithm. and Japan."
  • VIDYARD  |  WEDNESDAY, MAY 6, 2015
    [Content, Hubspot] 8 Opportunities for Improvement Your Webinar Data is Dying to Tell You About
    Pre-Event: Asking the Right Questions And Sharing the Right Content. Asking the right questions ahead of time means you can follow up with relevant content before the webinar, and ensure a higher turnout: 1. Be ready with follow-up content. How was this webinar positioned on the landing page versus how the content was delivered?
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Content, Hubspot] Why You Should Create More "Boring" Content
    I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article. How to Create Better "Boring" Content. Listen.
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Content, Hubspot] 10 Incredible Inbound Marketing Statistics
    Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. B2B Companies that blog only 1-2 times per month generate up to 70% more leads than those that don’t ( Hubspot ). Hubspot ). Hubspot ). Still not convinced?
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Content, Hubspot] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    It looked like this ( Clearly, I'm a bit of a townie ): Once your preferences are set, the website will prioritize relevant content whenever you visit again. With dynamic delivery of relevant stories, ESPN.com becomes, as the company put it, "a constantly updating river of content" that is tailor-made just for you. Get the Technology.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Content, Hubspot] The Ultimate Online Editing and Proofreading Checklist
    As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. But if you really want to ship remarkable, high-quality content , you can't afford to overlook the proofreading and editing process. Is the content comprehensive?
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Content, Hubspot] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Why not show that off on your landing page?
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Content, Hubspot] How Content Personalization Fits into Inbound Methodology
    According to HubSpot , inbound marketing delivers 54 percent more leads into the marketing funnel than traditional outbound methods. One of the most important parts of the inbound process is delivering personalized, relevant, and informative content to your audience. Buyer personas and delivering personalized content go hand in hand.
  • SYNECORE  |  TUESDAY, APRIL 7, 2015
    [Content, Hubspot] Personalizing Content with HubSpot COS
    HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. You might ask, what makes HubSpot COS better than another CMS?
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Content, Hubspot] 5 Reasons Why Your Web Design RFP Is All Wrong (and Why It’s Hurting Your Business)
    If you spec everything from the content management system (CMS) down to the server requirements, your agency may not have any room to offer other recommendations, so they might not even bother. Your new website should position you for an inbound content marketing strategy from day one. So it’s finally time. but where to start?
  • HUBSPOT  |  TUESDAY, MARCH 31, 2015
    [Content, Hubspot] This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.
    But with so much happening on this page, how should we start improving it? His analysis uncovered the following three issues with our homepage and overall site: 1) It''s not clear what HubSpot is and what we sell. Run an A/B test for your concept (if you''re using the HubSpot software, A/B testing is already built in).
  • SYNECORE  |  THURSDAY, MARCH 26, 2015
    [Content, Hubspot] Why Customers Crave Content Personalization
    Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. The good news is, we have the technology to personalize content and web experiences—home pages, landing pages, calls-to-action (CTAs), and emails—so we should.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Content, Hubspot] How to Easily Create Custom Pin It URLs for Pinterest
    The tool is an Excel spreadsheet that generates URLs that lead users to a Pin It window customized with a specific product page, image, and description -- rather than relying on Pinterest to pull that data for you. I''ve found this so useful in my marketing that I wanted to share it with all of you for free. And voilá! An Example.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Content, Hubspot] How to Grow Your Email List by Running a Contest
    We''ve seen this happen first-hand at HubSpot. We also wanted to get a larger reach from our contest, meaning we counted the following actions as extra entries: Following HubSpot on Twitter. Content Creation Social Media Our idea? The aim of the contest was to delight customers, increase engagement, and increase brand awareness.
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Content, Hubspot] Creating Internal Buy-In for Inbound Marketing in Higher Education
    When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. Instead, edit the content for search engine optimization and make your lead capture opportunities more prominent.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Content, Hubspot] Speak Your CFO's Language: 3 Ways to Explain Inbound Marketing's Value
    As savvy marketers, it''s easy for us to get excited about implementing an inbound marketing strategy or writing our next blog post -- w e know that the content we''re creating will attract and generate qualified leads that will turn into customers. Often, this will happen in our quarterly budget meeting. Talk About Assets. Assets have value.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Content, Hubspot] 10 Analytics Red Flags All Marketers Should Look Out For
    One of the first questions most new HubSpot users ask is "What report should I be viewing?" You may see yourself jump to the first page for an important keyword, only to find that a competitor that used to trail you is now ranked higher than you. If you''re using HubSpot, you can find this information in the Keywords tool.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Content, Hubspot] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Still not convinced?
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Content, Hubspot] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Your content strategist might want to target a specific subset of people, the ones most likely to turn into leads. Increase direct traffic by X% by Y DATE. 2) Trying to Make Your Content Achieve Too Much. There are three facts about achieving brand awareness: 1) Your content needs to appeal to a large number of people.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Content, Hubspot] 18 of the Best Email Subject Lines You've Ever Read
    After all, it''s your very first impression of the email -- and from it, you''ll do your best to judge the content on the inside. The parenthetical content? Just be sure that the contents of your email actually have something worthy of that subject line.). 6) Refinery29: "The broke girl''s guide to a luxury vacation". Genius.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Content, Hubspot] 57 Basic Marketing Analytics Terms Everyone Should Know
    Check it out below, and be sure to bookmark this page for the next time you''re diving into your analytics -- it could save you a lot of time. A. This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. This metric can be found in HubSpot. Content Grouping.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Hubspot] The 4 L's of a Successful Lead Generation Strategy
    The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. It All Starts with Content. Your content is your stones. Compelling content plays a huge role in generating leads. Landing pages have one call-to-action in mind.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Content, Hubspot] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. But with lead generation as the top goal for content marketing , ebooks are an essential part of any successful inbound marketing program. Content Creation Design Daily
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Content, Hubspot] When to Check on Your Marketing Metrics: A Simple Guide
    When someone comes to your website, they are not forced to fill out a form or download a piece of content you have created. For example, if you change a link on your homepage from one drives to a landing page to one that goes to your Facebook Page, you might see a dip in the number of leads you generate that day. Visits.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Content, Hubspot] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    If you have the budget, I suggest creating a separate landing page for the event and/or placing information about the event in your company’s newsletter. Eventbrite and marketing automation platforms like ActOn, HubSpot, or Marketo are a few I recommend using that make the event process as seamless as possible.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Content, Hubspot] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses. 1) Promote your best content. Why not use retargeting to drive people towards blog content, for example? Consider HubSpot. What''s a marketer to do? Enter retargeting.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Content, Hubspot] Inbound Marketing – What is it?
    Inbound marketing is creating great content to draw in your customers rather than buying email lists and not getting a response from many. Try creating content that your customers will enjoy, make it related to what you’re doing but make sure it’s not all me, me, me. appeared first on Content Marketing, Virally Blog.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Content, Hubspot] How to Run a Blog Lead Generation Analysis
    To learn how to create this type of report in HubSpot, see this blog post. This information can help me cater my future content toward the topics that drive lead generation. Quick Ways to Curate Industry Content for Your Blog. Cut Your Content in Half: How to Write Less and Say More. Were there links to a landing page?
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Content, Hubspot] 15 Important Ways to Use Case Studies in Your Marketing
    According to Content Marketing Institute , U.K. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. On Your Website. 1) Have a dedicated case studies page. Your home page is the perfect place to do this.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Content, Hubspot] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    This was 1993, and it was one of the first instances I can remember of people using digital technology to create, customize, and personalize content in that way. "I''d watch people spend 20 or 30 minutes playing with the machine and creating these cards for their friends and family, and becoming immersed in this process. Follow @AaronGoldman.
  • THE FORWARD OBSERVER  |  TUESDAY, JANUARY 13, 2015
    [Content, Hubspot] 3 Steps To Waltz Your Way To Lead Generation Success
    Landing Page. Thank You Page. For each stage of the buyer’s journey, you’ll want to offer helpful, valuable content that addresses each stage of their process. Often, that content is a white paper, eBook, webinar or a newsletter. However, that does not mean CTAs should only be at the top of the page.
  • HUBSPOT  |  MONDAY, JANUARY 5, 2015
    [Content, Hubspot] Buyer Personas Gone Stale? Use Agile Techniques
    Which of your content pieces are your personas downloading? How are they answering the questions on your landing pages? Luckily, marketing automation systems like HubSpot have recently added attribution-reporting right into their dashboards to make this easy. Unfortunately, timing can sometimes cut the schedule short.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Content, Hubspot] You have a new match! Online dating tips for the B2B inbound marketer
    Similarly, your inbound content should be something that stands out from the crowd with insight, originality, and utility. For marketers, this means creating regular quality content such as a company blog. Dating profiles and inbound content, too, have a ‘teething’ phase. B2B Marketing Content marketing But hang in there!
  • WEBBIQUITY  |  TUESDAY, DECEMBER 30, 2014
    [Content, Hubspot] 22 Noteworthy Content Marketing Guides and Tips
    Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Content, Hubspot] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    And if you''re feeling stuck thinking of ways you can use these images in your marketing campaigns, scroll down for seven ways you can use stock photos to give your marketing content some pizazz -- as well as some tips to make stock photos work even harder for you. On Facebook, visual content equals more engagement.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Content, Hubspot] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. Lesson Learned #4: More content, more leads.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Content, Hubspot] How to Write Irresistible Landing Page Copy [Free Ebook]
    When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. Lead Generation Landing Pages Daily Use the click-to-tweet link below! link].
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Content, Hubspot] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. Many companies are doing content marketing to attract more of the right kind of traffic to their sites. But some are dropping the ball in the conversion stage by not using landing pages to generate leads.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Content, Hubspot] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    knew I could easily run one if I wanted, using HubSpot''s Email App. Testing headline copy on a landing page? Unlike a landing page (where you can continue to gather new audience members over time), once you send an email A/B test off, that''s it -- you can''t "add" more people to that A/B test. Ta-da!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Content, Hubspot] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Change the design to see if you can attract more visitor attention, and tweak the wording to see if you can strengthen the "connection" between the messaging on your CTAs and the landing page. 2) Write a few blog posts on industry topics for a rainy day. Estimated cost: $150 per page. 19) Plan your Q1 2015 content campaign.
  • WRITTENT  |  TUESDAY, DECEMBER 9, 2014
    [Content, Hubspot] 3 Conversion Psychology Principles to Use in Sales Copy
    HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think and act the way you do.” Choosing to integrate behavioral psychology into your sales copy process could be the best  content marketing decision you make this year. Content Creation Copywriting Image source. Image source.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Content, Hubspot] How to Write Ridiculously Persuasive Landing Page Content
    And landing pages are prime real estate. Want to write persuasive landing page content? 1) Provide actionable benefits. Check out this example from Sidekick by HubSpot , an email tracking software that also provides insights, scheduling, and just about anything else you could think of. Benefits are real.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Content, Hubspot] Content Marketing Is A Strategic Solution To A Strategic Problem
    One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. landing page with content on it is not content marketing.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Content, Hubspot] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    At HubSpot, in a study of over 93,000 calls-to-action (CTAs), we found that personalized CTAs performed 42% better than standard, static CTAs. Janrain study found that nearly 75% of online consumers get frustrated with websites when the content has nothing to do with their interests. Can you preview content across various devices?
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Content, Hubspot] A Beginner's Guide to Retargeting Campaigns
    When they leave your site to surf the web, that cookie notifies retargeting platforms to serve specific ads based on the specific pages they visited on your website. It also can be complicated or time-intensive to implement the JavaScript on many website pages. leading to the same page). 6) Creating Your Ad. Awareness.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Content, Hubspot] How to Make Your Infographic Clickable in 10 Minutes or Less
    The great thing about marketing content that''s mostly text (like this blog post, for instance) is that you can put in a few links here and there if you think your readers would find them helpful. It''s also a healthy way to get people to other pages on our website. Content Creation Pretty cool, eh? What does it look like?
  • HUBSPOT  |  THURSDAY, NOVEMBER 13, 2014
    [Content, Hubspot] 13 Beautiful New Ebook Templates [Free Download]
    Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don''t convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won''t generate the tonnes of leads for your sales team that you want them to.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Content, Hubspot] 8 Data-Driven Tips for Using Images in Blog Posts
    In one of Jakob Nielsen’s usability studies , he discovered that pictures of people are one of the most engaging forms of web content. Nielsen’s data showed that users spent 10% more time looking at pictures of people on a page than they did reading the biographical content associated with the pictures. Ninety-four percent!
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Content, Hubspot] 7 Current Design Trends Every Marketer Should Know
    These videos display various moving scenes, yet remain static on the page. . Web graphics are now about creating emotional connections and telling a story through content -- this feature spearheads the beginning of a company’s “story." Interested in creating this infinite looping videos on HubSpot''s COS? Learn Design
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Content, Hubspot] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Is it through sponsored content?
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Content, Hubspot] How to Annotate a YouTube Video [Quick Tip]
    Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. We annotated one of HubSpot''s YouTube videos  to show you how the process is done. How to Annotate a YouTube Video.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Content, Hubspot] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    The typical B2B organization has many unique web pages and content assets. Custom reports allow you to isolate site dimensions like landing pages and referral traffic as well as metrics like sessions, page views, pages/session and goal completions. Organic Performance to Optimized Pages.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Content, Hubspot] 43 Bright Ideas for Promoting Your Lead Gen Content
    So you just created a piece of content for lead generation  -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Social Media. LinkedIn.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Content, Hubspot] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    What does being in a "content rut" mean to you? Perhaps the words "content rut" remind of those times you find yourself with writer''s block and can''t think of fresh topic ideas. (We''ve all been there.) Or maybe it makes you think of those days or weeks -- or even (shudder) months when your content seems to be falling kind of flat.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Content, Hubspot] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. That way, they don’t have to give you information you already have -- instead, they can access the content just by sharing the landing page URL with their network. Congrats!
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Content, Hubspot] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Even better, your company’s management and sales teams are on board , having bought in to the importance of blogging and how the sales team can use blog content during the sales process. Source: HubSpot. Management might start to wonder if all the content creation efforts are worth the investment. All aboard! Or from you.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Content, Hubspot] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    We''re on a historical blog optimization kick over here on the HubSpot blogging team. Basically, it means optimizing our "old" blog content to generate more traffic and leads. Want to take advantage of this conversion optimization method for your own blog content? The Landing Page). If so, same question as above.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Content, Hubspot] 10 Fresh Ways to Get Better Results From Your Blog Posts
    You need to optimize that content, promote it, share it, and get it in front of the right people. You can use bit.ly to shorten your URLs, or if you''re a HubSpot customer, every blog post''s URL is automatically shortened and tracks clicks. HubSpot customers: Learn more about your automatically shortened URLs here.). Right?
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Content, Hubspot] 6 Ways to Pull Off Anonymous Personalization People Love
    Marketers personalize emails to provide recipients more relevant content. Here are a few ways you can get started using anonymous personalization on your site -- that will come off as helpful, not creepy. 1) Show mobile viewers mobile-friendly content. Smart content makes this all possible without having two separate sites.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Hubspot] How to Use Data to Make Smarter Marketing Decisions
    Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. HubSpot customers: You can pull an Attribution Report to see what sources are converting the greatest number of people. If you don''t have HubSpot, use your analytics or marketing software to pull some of the same data. Email marketing? link].
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Content, Hubspot] Why We Shouldn't Stop Innovating on Email
    What about using a personalization engine, like the one found in HubSpot , to automatically alter the content of landing page based on whether the recipient clicked through to it from her phone or desktop? HubSpot customers, we just built this in for you ). Crowded Inboxes. New ways to filter. well, everything.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Content, Hubspot] A 7-Step Process for Building a Blog Content Backlog
    In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. In order to create this blog content, blog editors need to spend a lot of time coordinating blog content which may involve recruiting writers, setting guidelines, and, of course, editing and publishing content.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Content, Hubspot] It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?
    Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the analysis came from HubSpot''s release of its new Attribution Report , which now enables us to see exactly which blog posts directly result in leads. Turns out our old content is the stuff that generates the real results.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Content, Hubspot] 5 Ways You Can Add Social Proof to Your Landing Pages
    So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Content, Hubspot] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. Creating unique landing pages (i.e. Clearly, landing pages and lead generation go hand in hand. And it is!)
  • HUBSPOT  |  TUESDAY, SEPTEMBER 2, 2014
    [Content, Hubspot] Which Works Better for Blog Conversion: A Standard CTA or a Full Form?
    The logic behind this was, rather than making visitors click through to a landing page in order to subscribe to our blog, we''d allow them to subscribe right there at the bottom of the post -- saving them the extra click, and reducing friction for conversion. The post was entitled, " Why You Should Write Your Own Content.".
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Content, Hubspot] How to Develop an Unforgettable Voice in Your Writing
    This is what successful landing pages do, too. As an example, let me share some data from HubSpot’s roundup of successful landing pages. These landing pages are good. The smart marketer’s landing page conversion course. 7. Contently. Content Creation You know.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Content, Hubspot] 8 Clever Ways to Triple Your Content Output (and Traffic)
    Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In this post, I’ll show you eight ways you can use your existing content to reach more customers and fans. And, all this came from a republished piece of content. Of course not! link].
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Content, Hubspot] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    You''ve read all about inbound marketing, and you may even have taken HubSpot''s Inbound Marketing Certification. Even if you''ve been focusing on traditional tactics, c hances are you already have content and resources to fuel your inbound efforts. See which pages you can add spice up for search (without making them look spammy).
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Content, Hubspot] What Are Attribution Reports? [FAQs]
    You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. Not all page views or marketing channels are treated equally when it comes to conversions!"
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Content, Hubspot] Why You Need to Stop Neglecting Your Old Content
    As an inbound marketer, you work hard to keep your content engine going. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? The Solution to Content Neglect. right?
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Content, Hubspot] The 4 Basic Elements of Inbound Marketing
    Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!), Search algorithms are becoming increasingly smart about content and context. When you write relevant content that answers your customers questions and addresses pain points you set yourself up to attract more qualified website traffic.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Content, Hubspot] Intermediate Techniques to Build a Better Email Marketing Campaign
    You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. They should find themselves on a page that clearly delivers what they expected to find. HubSpot.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Hubspot] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And it''s about more than writing blog posts and setting up landing pages and generating leads. The following is an excerpt from our new guide, Inbound Marketing MythBusters. Email is dead.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Content, Hubspot] Landing Page Best Practices You Should Still Test For Yourself
    Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Below are some of the parts of your landing pages you should still test for yourself.
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