• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Content, Hubspot] Closing the Loop on Social Leads
    monitor conversations and create content that relates to the discussions you find, you’ll not only reap the. advantages from your evergreen content. Filter through the masses of content by setting up keyword searches for your brand, your main. our eBook from HubSpot and HootSuite. provided by your content and website.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Content, Hubspot] 8 Pieces of Marketing Wisdom for the Chinese New Year
    This is the year of the Monkey, after all, so be clever about your content strategy. Tweet this fortune: The power is in the headline -- it's what gets people interested in your content. Tweet this fortune: Content is great, but it's not very effective if it doesn't relate to the people your business serves. Cheesy? little.
  • VIDYARD  |  THURSDAY, FEBRUARY 4, 2016
    [Content, Hubspot] How to Drive more Event Registrations by Getting Crafty with Video
    More than just a smart idea, adding video to your event landing page can boost on-page conversions by up to 80%. Plus, you really want viewers to end up on your reg page anyway! So far we’ve helped more people get to your page to watch the video and captured more of your audience’s attention by addressing them personally.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Content, Hubspot] 8 Ways to Improve Your Online Content Marketing
    It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. Snackable Content. Infographics offer another great snackable content medium.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Content, Hubspot] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. Co-marketing campaigns provide teams with an opportunity to work together to promote a shared offer -- such as a co-branded product or piece of content. Agree on the topic and theme of the content. Goals.
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Content, Hubspot] 20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career
    With this in mind, I polled the rest of HubSpot's content team, pulled some recommendations from an internal wiki page by my colleagues Rebecca Corliss and Andrew Rodwin , and did a little old-fashioned digging of my own to find the best blog posts, books, TED Talks, and podcast for every stage of your career. It's the best!".
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Content, Hubspot] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    Check out the candidate’s social media presence, website, and any publically available content such as blog articles. All marketing jobs involve content creation, so the candidate should be able to create high quality content with ease. Landing page optimization. Hopefully, you'll all be on the same page.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Content, Hubspot] Resolutions Your Publication Should Make in 2016
    Determine how to make each email more impactful among the segments that you’ve defined. A/B test several varations of your newsletter, tweaking both headlines and body content. Focus on your landing pages and newsletter campaigns to start with and use website analytics data to determine where on your site you should focus next.
  • WEBBIQUITY  |  TUESDAY, JANUARY 5, 2016
    [Content, Hubspot] 88 Expert Content Marketing Posts Worth Another Read
    As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. Is your Content Boring? Cohen.
  • CAPTORA  |  MONDAY, JANUARY 4, 2016
    [Content, Hubspot] 4 Mistakes to Avoid When Revamping Your Paid Strategy This Year
    There is no magic formula to develop content that will convert prospects. After that, the focus needs to be on segmenting everything that comes next (promotion, paid ads, landing page content, etc.) by those groupings and by channel all while continually swapping offers to see which nets the highest conversion rate.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Content, Hubspot] How to Find the Right Co-Marketing Partner
    Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? While I'm there, I don't just look at the number of followers -- I also look at engagement, replies, and the type of content their social team is posting. Business Content Marketing Daily TacticalLet's get to it.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Content, Hubspot] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. Others can vote for the winner on your social media pages, accessing opt-in invitations. 34) Conducting a survey?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Content, Hubspot] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    “ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. Others can vote for the winner on your social media pages, accessing opt-in invitations. 34) Conducting a survey?
  • SYNECORE  |  THURSDAY, DECEMBER 17, 2015
    [Content, Hubspot] What Can I Learn By Using Marketing Automation Software?
    Ideally, marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Most prospects visiting your company’s website and consuming your content have not yet entered a purchase-ready mentality.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Hubspot] Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable
    It starts with a meticulously planned email campaign, a carefully selected group of recipients, and a beloved email template to deliver your content exactly as you intended. Your corkboard has been beautifully crafted to hold all of your compelling photos (content), which are going to attract the eyes of many viewers. What happened?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 16, 2015
    [Content, Hubspot] Content and Karma and Pandas, Oh My
    Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. That grumpy old panda is sick of being manipulated by low-quality content crammed full of keywords. recommend HubSpot’s excellent post on the subject.
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Content, Hubspot] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. Let me explain. Small Business Rules. According to U.S. million. Wouldn’t that be nice. Awesome!
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Content, Hubspot] Why Your Company Should Hire an Inbound Marketing Agency
    Inbound Marketing is a holistic, data-driven strategy that helps organizations attract and convert visitors into customers by providing personalized, relevant information and content instead of interruptive messages. Content Creation. The name of the content game is relevance. What is Inbound Marketing? Social Engagement.
  • HUBSPOT  |  FRIDAY, DECEMBER 4, 2015
    [Content, Hubspot] 7 Essential Metrics Healthcare Marketers Need to Focus On
    However, with digital marketing, you can actually track a lead from a PPC ad to a landing page conversion to becoming a patient. How to calculate: Facebook is now starting to track customer service response time for brand pages. Knowing this will help guide your future content strategy. Wrong. Metrics
  • HUBSPOT  |  FRIDAY, DECEMBER 4, 2015
    [Content, Hubspot] How to Design Graphics That'll Boost Your Conversions [Free Ebook]
    We cover how to design graphics to promote your content on social media, landing pages, email marketing, CTAs, and paid ads. Designed to increase conversion rates, these graphics will help your content perform better, generate more leads, and reach a bigger audience. Social Media Design Content Marketing Daily Promo
  • HUBSPOT  |  THURSDAY, DECEMBER 3, 2015
    [Content, Hubspot] The New York Times Gives Us a Lesson in Community-Building
    In addition to high-quality content, the site’s community and commenting features are a core part of this experience. Just take a look at the company’s ‘new subscribers’ landing page as inspiration: the #1 value proposition that the media leader emphasizes is its cross-platform capabilities. Loyalty Pays Off in the Long Run.
  • HUBSPOT  |  SUNDAY, NOVEMBER 22, 2015
    [Content, Hubspot] How to Improve Your Website Experience: 10 User Testing Tools to Try
    To read more content like this, subscribe to Agency Post. Scroll map: Identify how far down users are scrolling so you can optimize the content above the fold. Overlay: See the number of clicks different elements on your page are receiving to evaluate performance. Here's what Littauer had to say about HubSpot's website.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Content, Hubspot] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. While creating content has become ingrained in the day-to-day lives of most inbound marketers, launching a campaign is a little different. Create a landing page. This is where the landing page comes in.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Content, Hubspot] There is No Such Thing As an Offline Business Anymore
    Some old-school businessmen might say the Yellow Pages or the newspaper; but that's no longer true. This means you need a landing page design with a form that will capture information from your leads like name, address, phone number, and email address. What kind of content would address that person's pain points?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [Content, Hubspot] Six Expert Guides to Measuring Content Marketing Results
    Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Yet the question remains: can the results from content marketing be measured?
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Content, Hubspot] Paid Advertising 101: Understanding Search and Display Advertising
    Bing Network) gives your business an efficient means to scale your brand message and content by tapping into their massive networks to show relevant ads to the people who are most likely to be interested in your products and services. Quality Score is an estimate of the quality of your ads, keywords, and landing page. Read on.
  • HUBSPOT  |  TUESDAY, NOVEMBER 3, 2015
    [Content, Hubspot] How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
    Did you optimize your blog posts and landing pages for search? In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s the content that matters, not the format or path to it. Did you send a well-segmented email? What about ads? are they?
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Content, Hubspot] 6 Tips to Increase Your Email Marketing ROI
    You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Use the vast amount of data from your CRM and MAP and offer unique content to targeted segments that allows you to address their specific needs or demands. Source: Hubspot]. Email is here to stay.
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Content, Hubspot] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
    We've collected 12 places on the web where you can browse and search for examples of great marketing -- including website design, design in general, email marketing, and social media pages. Their database has over 15 million webpages -- everything from homepages to blogs to landing pages. That's where we come in. Website Design.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Content, Hubspot] Unveiling The Pipeline Marketing Technology Stack
    Facebook, Twitter, and LinkedIn each provide their own analytics that show how often your content is being clicked on and how many impressions you are generating, but there are also third-party technologies that track each channel using a single platform for added consistency. The Stack, Explained. Traffic Technology. Experience Technology.
  • HUBSPOT  |  MONDAY, OCTOBER 5, 2015
    [Content, Hubspot] It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit
    This will help ensure that your lead has had a chance to engage with some of your content and is beginning to establish a sense of trust. If you find that you're having a hard time attracting these types of people, you may want to reevaluate your marketing strategy to better align with their wants and needs as content consumers.
  • HUBSPOT  |  FRIDAY, OCTOBER 2, 2015
    [Content, Hubspot] Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts
    What are these ubiquitous rulers of the internet content world? 11 Great Landing Page Examples You'll Want to Copy ( HubSpot ). List posts are a fixture of content marketing. More importantly, we need to know if they’re effective or simply a tacky way to push content online. You see them everywhere.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Content, Hubspot] How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
    Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. Are more people coming to your services pages?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Content, Hubspot] Is Advertising Inherently Outbound?
    Ads that amplify great content and surface it to the people interested in that topic. Using search and social ads, they’ve been able to effectively target a qualified audience with the right content. Our customers taught us a very important point: It’s the content, not the format, stupid. Take Darth Vader, for example.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 22, 2015
    [Content, Hubspot] 22 Expert Guides and Reviews of 200+ Social Media Tools
    As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Check out this post.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Content, Hubspot] A Detailed Guide to Creating the Best Landing Page Images Ever
    Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions! 1) Finding Free Images. Landing Pages
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Content, Hubspot] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself.
  • SYNECORE  |  FRIDAY, SEPTEMBER 18, 2015
    [Content, Hubspot] What to Expect During the HubSpot Onboarding Process
    With HubSpot's marketing automation software platform, by contrast, the onboarding process doesn’t throw any curveballs and is easy to progress through. If your site is built on WordPress, you can easily install the tracking code by downloading the HubSpot WordPress plugin. Contact imports couldn’t be much easier within HubSpot.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 17, 2015
    [Content, Hubspot] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
    They may be just what you need to maximize donations. 1) Mobile Responsive Landing Page. If the page doesn’t look professional and well designed on all devices, a potential donor may not trust that your organization is reputable. Customer relationship management software, including HubSpot. Bonus Tip! Census Bureau.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Content, Hubspot] The Essential Marketing & Sales Metrics Your Team Should Track
    HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). It'll give you an indication of whether your content is being well received, or whether it's been turning people off. The more subscribers you have, the more eyes you'll have on your content. Open Rate.
  • BUZZSUMO  |  FRIDAY, SEPTEMBER 11, 2015
    [Content, Hubspot] 23 Marketing Takeaways and Tips From Inbound 2015
    The BuzzSumo team were busy running from session to session at Hubspot’s Inbound 2015 conference this week. Social is the best way to get word out about your content.”  Social has become a key content discovery layer, overtaking search as the main way that people find content. Weak content doesn’t work Click To Tweet.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Content, Hubspot] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. Inbound became a new approach that prioritized attracting people with quality, search-friendly content and converting them with more tailored and relevant communications. It resonated with people.
  • SYNECORE  |  FRIDAY, SEPTEMBER 4, 2015
    [Content, Hubspot] Tracking Email Analytics Outside of HubSpot
    While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. What is a HubSpot Tracking URL?
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Content, Hubspot] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    If your site visitors are abandoning shopping carts or landing pages , use your email marketing in this way to remind them they have some unfinished business on your website! 5) RunKeeper. Small inclusions like the "Hi friend" greeting and the "You rock" closing makes the content feel welcoming and less aggressive. 6) Litmus.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Content, Hubspot] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    Are you only selling to people of a certain demographic, like parents of young children or CIOs? A sk demographic questions in the forms on your landing pages , and you can use your leads' answers to see how well they fit in with your target audience. Both the number and types of forms and pages are important. email address.
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Content, Hubspot] 10 Excellent Landing Page Design Examples
    Do you have any landing pages with content offers, downloadable guides, or even consultation requests? If you answered “No” to any of these questions, you should start by learning what landing pages are and how to optimize them. This landing page is super simplistic! Example 10: HubSpot.
  • SYNECORE  |  WEDNESDAY, AUGUST 19, 2015
    [Content, Hubspot] Why Your Sales Team Needs to Embrace an Inbound Marketing Strategy
    As Lindsay from HubSpot Academy explains, “Instead of interrupting people with television ads, they might create videos that potential customers want to see. And instead of cold calling, they create useful content so that prospects can contact them when they want more information.”. needed to put myself out there and be recognized….
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Content, Hubspot] 3 Steps To Waltz Your Way To Lead Generation Success
    Landing Page. Thank You Page. For each stage of the buyer’s journey, you’ll want to offer helpful, valuable content that addresses each stage of their process. Often, that content is a white paper, eBook, webinar or a newsletter. However, that does not mean CTAs should only be at the top of the page.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [Content, Hubspot] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves. Look at your landing pages and consider the technology being used to power those. The viewport will scale the content based on the device (and how you have it configured).
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Content, Hubspot] Want More Blog Traffic? Focus on Growing Subscribers
    On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Content, Hubspot] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
    Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. Many companies are doing content marketing to attract more of the right kind of traffic to their sites. But some are dropping the ball in the conversion stage by not using landing pages to generate leads.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Content, Hubspot] 5 Small Tweaks to Help You Generate More Leads
    97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. Considering this statistic, it's likely that you already have your hands full with writing quality content to attract new traffic and leads. Lead Generation Content Marketing DailyWe get it.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Content, Hubspot] Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
    But here's the thing: The content on the website is loading as if you're looking at the site on the desktop. In other words, the font and pictures are really tiny, and you're finding you have to zoom in and scroll back and forth to read and interact with the content. You're stumped. Your friends are stumped. What's a Viewport?
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Content, Hubspot] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. The buyer is ready.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Content, Hubspot] 6 Simple Ways to Tap Into the Power of Influencer Marketing
    To help you get familiar with the concept of influencer marketing, HubSpot teamed up with with influencer marketing platform, Traackr , to create The Content Marketer's Guide to Influencer Marketing. Below you'll find six must-try ways to get influencers to share your content so you can get more impact from each asset you create.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Content, Hubspot] Changing the site and changing the game for Intelliflo
    They needed to rethink things and get onboard the Hubspot Inbound approach! Therefore, to kick things off we spoke to a range of customers, as well as internal stakeholders, to find out exactly what the site needed to do and designed a content-rich inbound site in the HubSpot COS to track and nurture leads through to a sales conversation.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Content, Hubspot] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    But you were told ebooks are one of the most effective forms of content marketing. Once you have this information, you'll be able to more easily and consistently produce targeted content. For example, this ebook below from the HubSpot library is ideal. Solution: Optimize your landing page. You slaved over the copy.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Content, Hubspot] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. To grow a blog, you need to consistently publish content that your readers enjoy reading. But that’s not how blogging works in real life. Our Metrics.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Content, Hubspot] Want More Traffic to Your Website? Try These 5 Tools & Tips
    For example, we know Google Panda penalises sites for things like poor quality content. Looking through the websites blog content, we could see a lot of posts had very little content and had large ads for their services. These can be potential flags for Google when assessing the quality of a website's content.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Hubspot] Phones Aren't Just for Texting: How Calls Fit Into the Customer Journey [Infographic]
    Here are some quick tips: Put your company’s phone number in the website’s header and throughout the site -- landing pages, your blog, etc. Here are some metrics to consider: Top web pages driving phone calls. Top content offers driving phone calls. Often times, it takes a lot of interest to get someone on the phone.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Hubspot] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    This is especially important to avoid duplicate content issues if the pages are mostly the same as the old site. To ensure an awesome user experience (and to keep the search engines happy), you’ll need to redirect every page from your old site to the most relevant page of the new one. Don’t forget to test the home page.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Content, Hubspot] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? Why Businesses Need a Content Marketing Strategy. Not bad.
  • SYNECORE  |  MONDAY, JULY 20, 2015
    [Content, Hubspot] How to Optimize My Landing Pages
    My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? You’ve spent all this time driving traffic to your website… so you don’t want to lose them on your landing page. What is a Landing Page? Great!
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Content, Hubspot] Benefits of HubSpot's Social Media Tool
    What if we were able to directly tie a Tweet or a Facebook post to a lead in our database who’s engaged with our content? Let’s further speculate for a moment that we're able to send targeted messages, relevant content, and personalized messages based on our prospect's interests. Look into HubSpot’s Social Tools. It Gets Better.
  • OPENTOPIC  |  FRIDAY, JULY 10, 2015
    [Content, Hubspot] This Week in Content: July 4 - July 10
    If you can't make it here every week, just subscribe to our newsletter to receive all the content marketing news you love, right in your inbox. From around the web: How to Generate 30 New Content Ideas in 30 Minutes [Shutterstock]. Discover new ideas for content in 30 minutes with these easily laid out steps.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Content, Hubspot] 7 Reasons Why Your Website Isn’t Performing
    Instead of telling you that you need CTAs on all of your web pages and that you need to implement landing pages, this article will focus more on the smaller things that will help the websites and pages that were already built to convert, do it better. Content Reasons. 6) Blog Topics Aren’t Connecting With Readers.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Content, Hubspot] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    Maybe you have one for your main website, one for your blog, and another for your landing pages. When sources are all presented one page, it can be easy to mistake the numbers from one channel with the numbers from another. It's considered a best practice to regularly monitor how much traffic you get to the pages on your site.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 5, 2015
    [Content, Hubspot] 3 Incredibly Easy Ideas To Get Customers To Pay For Content
    Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Content, Hubspot] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. ( As a lead generation geek, you can imagine how psyched I was to uncover such a huge opportunity for gathering more leads.). There is too much text on the landing page to read. The Results.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Content, Hubspot] How to Answer 11 Common Marketing Questions Using Analytics
    We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach. If you use HubSpot's Campaigns App, you will be able to see this information at the top of your campaign dashboard. while it is.8% for referrals.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Content, Hubspot] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Step 1: Assess and Create Your Content (1 Hour). The Thank-You Page. Right?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Content, Hubspot] Mautic Offers Free, Open Source Marketing Automation
    Open source has been successful in related applications including analytics (R, Jaspersoft, Pentaho), CRM (SugarCRM, vTiger) and Web content management (WordPress, Joomla, Drupal). Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft. So the opportunity seems obvious.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Content, Hubspot] Interview with Dave Chaffey of Smart Insights
    think content personalization is the biggest opportunity into 2016 for B2B Marketers. Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. The most common mistake I see is getting the balance of Content Marketing activities wrong.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Content, Hubspot] The Blogging Tactic No One Is Talking About: Optimizing the Past
    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. Getting recurring, lasting value from old content is one of the main benefits of blogging.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Content, Hubspot] How To Get A Positive Return On Your Marketing Investment
    Publish Keyword-Driven Content. If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. Create better content assets; make your emails more personalized; design a better site UX. Give it Some Elbow Grease?
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Content, Hubspot] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    Google doesn't want to send mobile users to websites that provide a frustrating browsing experience -- that would damage Google’s promise to its users to always deliver helpful, relevant content. For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Content, Hubspot] How to Identify and Fix Friction on Your Landing Pages
    Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms. Are these types of pages your worst performers? But why?
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Content, Hubspot] 7 Reasons You're Not Getting ROI From Your Content
    Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. Content marketing goes hand-in-hand with SEO. The Fix: Research Keywords and Use Them in Your Content.
  • SYNECORE  |  WEDNESDAY, JUNE 3, 2015
    [Content, Hubspot] Expert Interview: How to Get Started with Marketing Automation
    SEO, search engine optimization, was another early add-on, along with keyword optimization tools; they also added lead management tools like landing pages and calls-to-action—things that you click on, and those forms you fill out to sign up for something. Image Source: HubSpot. And then select your social channels.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Content, Hubspot] The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx
    So, on the day an episode airs, some percentage of the seven to ten million people watching will land on those businesses' websites. They ended up completely redesigning and rebuilding it -- homepage, landing pages, everything. Day 12: The first version of all pages was presented. Day 21: Key pages of the site were built.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Content, Hubspot] Marketing Grader Live: Watch Experts Critique Real Websites
    In an article for Forbes , Michael DeFranco urges marketers to bear these three points in mind when thinking about everything from website copy to landing page forms to social media posts: Nobody uses your website as much as you do. Just look at the guy who got drunk and reviewed HubSpot's website.). Can't make it on June 11?
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Content, Hubspot] 5 Simple Ways to Optimize Your Website for Lead Generation
    But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Take a page out of Surety Bonds ' book.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Content, Hubspot] 16 Reasons Why People Leave Your Website
    You can download HubSpot's ultimate guide to redesignin your website here.). 2) Your content is difficult to read. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website. Learn how to improve page load time here. Design matters.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Content, Hubspot] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email. HubSpot’s main user conference is the INBOUND show in September.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Content, Hubspot] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. They tested over 30 ads with custom landing pages. The
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Content, Hubspot] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    What's the best length for landing page forms? You should be creating specific forms based on on the context of your web visitors (like whether they're arriving on your landing pages on desktop or mobile), as well as that of your own goals. Lead Generation Landing Pages Dynamic Content Daily
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Content, Hubspot] 7 Conventional Landing Page Design Tactics You Should Still Test
    When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. Here are seven landing page “best practices” you should be challenging on your site.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Content, Hubspot] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Call-to-action: ask readers to download your lead magnet and send them to a landing page (covered in Step 3). Include a link to your landing page in your email signatures and social media profiles. Write guest blog posts or articles for industry publications and include a link to your landing page in your byline.
  • SYNECORE  |  THURSDAY, MAY 14, 2015
    [Content, Hubspot] How HubSpot COS Differs from a Traditional CMS
    Companies looking to merge their website and marketing efforts need a Content Management System (CMS). While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive , user-friendly, and offers a number of features that make it a good choice for businesses. HubSpot isn't a traditional CMS platform.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Content, Hubspot] 10 Resources to Help You Teach Inbound Marketing
    Below is an example of an email you could use as a framework to ask someone to speak in your classroom: Hello Amy, I teach at Boston University and am looking for an expert content marketer to speak to my 1,000 student marketing class at the end of May. Would you be interested in guest speaking in my class about content marketing?
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Content, Hubspot] Social Media for Finance Marketers: 3 Steps to Getting Started
    When we think of marketers, we often think of using social media to promote content and engage with consumers online. First, run your website through HubSpot's Marketing Grader. You can find out meta descriptions, bios, level of content engagement, and more. The result? What better way to start than by competitive analysis?
  • HUBSPOT  |  SUNDAY, MAY 10, 2015
    [Content, Hubspot] A Simple Guide to Choosing the Right Chart for Your Data
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. This can be used to track the sales process or the conversion rate across a series of pages or steps. You and I sift through a lot of data for our jobs. the list goes on. What should you be tracking? Circular Area.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Content, Hubspot] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    HubSpot Customers: If your website, landing pages, and blog are on the Content Optimization System (COS), then your site is ready from a technical point of view. HubSpot's COS uses responsive design to adapt to any mobile device and fully passes the sniff test on Google's new algorithm. and Japan."
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Content, Hubspot] Why You Should Create More "Boring" Content
    I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article. How to Create Better "Boring" Content. Listen.
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Content, Hubspot] 10 Incredible Inbound Marketing Statistics
    Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. B2B Companies that blog only 1-2 times per month generate up to 70% more leads than those that don’t ( Hubspot ). Hubspot ). Hubspot ). Still not convinced?
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Content, Hubspot] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    It looked like this ( Clearly, I'm a bit of a townie ): Once your preferences are set, the website will prioritize relevant content whenever you visit again. With dynamic delivery of relevant stories, ESPN.com becomes, as the company put it, "a constantly updating river of content" that is tailor-made just for you. Get the Technology.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Content, Hubspot] The Ultimate Online Editing and Proofreading Checklist
    As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. But if you really want to ship remarkable, high-quality content , you can't afford to overlook the proofreading and editing process. Is the content comprehensive?
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Content, Hubspot] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Why not show that off on your landing page?
  • SYNECORE  |  WEDNESDAY, APRIL 8, 2015
    [Content, Hubspot] How Content Personalization Fits into Inbound Methodology
    According to HubSpot , inbound marketing delivers 54 percent more leads into the marketing funnel than traditional outbound methods. One of the most important parts of the inbound process is delivering personalized, relevant, and informative content to your audience. Buyer personas and delivering personalized content go hand in hand.
  • SYNECORE  |  TUESDAY, APRIL 7, 2015
    [Content, Hubspot] Personalizing Content with HubSpot COS
    HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. You might ask, what makes HubSpot COS better than another CMS?
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