SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. This means that if you rank first on Google, below the Featured Snippet, and your keyword was searched 10,000 times, you can expect 1700 visits.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. This blog post will cover nine SEO-friendly content writing tips to improve rankings. Use the Right Keywords. Optimize Content to Obtain Google Featured Snippets.

SEO 87

SEO Tips SERP Content 87

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. So, I did keyword research to figure out what the target audience wanted to read about. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” Content Marketing. Social Media.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Unbounce

FEBRUARY 11, 2021

Now that you’ve got a sense of where conversions are coming from, follow the three tips below to use your data wisely and put your landing pages to work. Tip 1: Measure offline interactions generated by landing pages. ” Search for “store visits” to add relevant metrics to your performance reports.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? These tips will help you streamline and harmonize your workflow and advance your goals.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators. Dailymotion, with its global reach, can provide an alternative platform for your content.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Martech

APRIL 26, 2023

In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. Well, you better be because Hubspot reports that a whopping 64% of modern enterprises are investing in SEO to stay ahead of the competition.

Link Building 109

Link Building Advertising Agencies Ad Building Tips 109

Lake One

APRIL 23, 2019

If ‘Content is king’, SEO is most definitely queen. Keywords are at the very core of SEO. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Here are tips for identifying B2B SEO keywords. Short Keyword: SEO. For example, SEO.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. At the top of your funnel, content engagement is critical to lead generation and can make or break your conversions. You could be missing out on a wealth of leads because your content engagement is failing you.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

Hubspot

JULY 22, 2020

When things are uncertain, refer to these tips to grow your client base and develop lasting strategies that will support your business. For more resources, check out some of these branding strategies and tips. Invest in upping the branded content on your social media and website. Find and optimize keywords on your website.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Hubspot

NOVEMBER 28, 2023

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Table of Contents How can Sales and Marketing collaborate? Enablement Content Enablement content sits at the crux of successful sales and marketing alignment.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

Hubspot

DECEMBER 1, 2020

For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. Whenever brands come to me with this issue, I give them the same answer: Focus on customer-centric content, and you'll achieve outstanding customer-centric growth. Ranking for major keywords isn't enough.

Top of Funnel 98

Top of Funnel Thought Leadership Tips Lead Scoring 98

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Look at Your Own Content Performance.

Research 100

Research Campaigns Tips Content 100

The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. 4 Creating Engaging Content Content is king in digital marketing.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Hubspot

SEPTEMBER 6, 2023

This platform also offers dynamic phone number insertion, which assigns unique phone numbers to pay-per-click ( PPC ) search-engine ad keywords, allowing teams to see which campaigns effectively generate phone call leads. The tool’s call attribution feature also allows you to attribute specific traffic sources and keywords to your calls.

Enterprise Management 57

Enterprise Management Marketing Automation Services Work Management Marketing Management 57

Moz

AUGUST 27, 2019

While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines. With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. What are keywords?

Keywords 71

Keywords Blogger RSS Opt-out 71

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? so you can provide the best content. WHY IS IT NOT HAPPENING?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

MARCH 26, 2020

Local Lead Generation Tips. As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. Offers are often content-based. Let's get a picture of what that concept is and how to do it right.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we're eager to share with you. Gone are the days when the searcher typed in simple keywords. While it can be time-consuming to reorganize your content, the payoff is huge.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

nDash

MARCH 24, 2022

Google Alerts isn’t a new concept – the company launched this service in 2003 to help searchers monitor the web for new content. But what does this monitoring have to do with content marketing? Ask yourself: Are you having trouble coming up with up-to-the-minute content ideas? What Are Google Alerts? Why is this an issue?

Google 52

Google Work Management Marketing Management Content Marketing 52

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. One thing is certain, consumers are not abandoning written content completely. It’s simple math.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

APRIL 15, 2020

Imagine this: as a content marketer, things are going pretty well for you — you're confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. How to Pivot Your Content Plan. And then something happened. Let's get started!

Planning 98

Planning Content Work Management Marketing Management 98

Hubspot

APRIL 15, 2020

Imagine this: as a content marketer, things are going pretty well for you — you're confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. How to Pivot Your Content Plan. And then something happened. Let's get started!

Planning 96

Planning Content Work Management Marketing Management 96

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

BOP Design

SEPTEMBER 7, 2021

B2B buyers read more than 10 pieces of content before they make a decision to purchase. (99 Is Search Engine Optimization Still Relevant? SEO is very relevant for marketers. Source: HubSpot). Source: HubSpot). Source: HubSpot). Source: HubSpot). Does Content Marketing for B2B Get Results?

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

SmartBug Media

DECEMBER 19, 2022

There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process. However, content creation is only the tip of the iceberg. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Ready to dive into a perspective you won’t find anywhere else?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Moz

OCTOBER 15, 2020

Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. We're talking about ten tips to index and rank new content faster. Update old content.

SEO 64

SEO API Tips Best Practices 64

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers. Conversion path.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

APRIL 20, 2021

You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? In this post, we’ll hear inspiring stories from HubSpot clients that have used our SEO tools to achieve business success. Beacon Digital Marketing.

CMS Development 94

CMS Development SEO Marketing & Strategy Paid Search Agency 94

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). but on creating content that resonated with people. Is technical SEO still relevant?

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105