How to Report on Leads, MQLs, and SQLs in HubSpot
SmartBug Media
MAY 12, 2023
They are an important part of segmentation because lifecycle stages allow you to tailor content specific to each contact according to which stage of the funnel they are in. Typically, a lead has filled out a form with more than just an email address, often for some sort of content-based offer on your website. What is a lead?
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