Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 115

B2B Marketing Top of Funnel Content Marketing Brand Identity 115

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Furthermore, they are freed from the hassle of scouring multiple websites to gather buyer information and then manually summarizing it." Let's dive in. AI will level out the playing field.

Hubspot 64

Hubspot Lead Ranking Outreach Lead Scoring 64

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. added one more) Account-based Marketing statistics to help your 2023 thinking. In fact, one-third of marketers who’ve never used ABM told HubSpot they’re planning to invest in it for the first time this year. They’re drowning in content. Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. It’s difficult to sift through piles of blog posts to find the really useful information to help you grow your audience and influence. So without further ado: here’s the ultimate list of email marketing statistics for creators in 2021! Jump ahead. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Marketing Insider Group

MAY 11, 2021

Source: Grand View Research. You can form accurate predictions by studying historical and current data and statistics. To form predictions about your customers and marketing results, predictive analytics mines data and uses a combination of statistics, predictive modeling, artificial intelligence (AI), and machine learning.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Hubspot

NOVEMBER 30, 2020

Here, we dove into new research from Wave.video to explore the top five reasons brands use video. Hopefully, these statistics will inspire you to use video in new, unique ways in 2021 and beyond. Consider how you might create entertaining or informative videos with the sole purpose of increasing brand exposure. Let's dive in.

Video Marketing 100

Video Marketing Research Brand Identity Branding 100

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. They don’t have to have unique content.

Advertising Channels 127

Advertising Channels B2B Marketing Planning B2B 127

Strategic-IC

DECEMBER 2, 2020

Simply put, sales enablement is the process of providing the collateral, content, data, insights, tools and technology that your Sales teams need to work seamlessly, delivering the best prospect and customer engagement experience. We’ve all seen the research. So what is sales enablement? But it also goes beyond all of the above.

Account Based Marketing 118

Account Based Marketing Statistics Marketing Automation Services ABM 118

Optinmonster

OCTOBER 30, 2019

And there are plenty of social selling statistics out there to prove that it works. In this article, we share a ton of social selling statistics that will convince you the benefits are real. Social Selling Statistics. Your followers will probably end up sharing information about what they want and need.

Statistics 77

Statistics Social Media Social Marketing Media 77

Hubspot

OCTOBER 4, 2019

Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Facebook ad statistics. Facebook user statistics.

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Animalz blog

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

Tools 125

Tools Content Marketing Content Work Management 125

Strategic-IC

DECEMBER 2, 2020

Simply put, sales enablement is the process of providing the collateral, content, data, insights, tools and technology that your Sales teams need to work seamlessly, delivering the best prospect and customer engagement experience. We’ve all seen the research. So what is sales enablement? But it also goes beyond all of the above.

Statistics 101

Statistics Account Based Marketing Marketing Automation Services ABM 101

EveryoneSocial

OCTOBER 29, 2018

A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? If you’d prefer to skip to the social selling statistics, feel free to click here to jump. Social Media Statistics Your Company Needs to Know. PEW Research ). PEW Research ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Outbrain

APRIL 6, 2021

With that said, here are the top 20 branding statistics for 2021 that you should know to create and grow your brand bigger and better: It takes between 5-7 interactions with a brand for people to start remembering it. So, when creating content for your brand, make sure you stay consistent across all platforms. ( Small Biz Trends ).

Statistics 45

Statistics Brand Identity Branding Word of Mouth 45

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face. The result?

Enterprise Management 154

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 154

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. By performing original, in-depth research on your target audience, we are willing to bet that you will be surprised with the in-depth level of understanding and insights you discover.

Budget Programs 83

Budget Programs Research Trends Tools 83

EveryoneSocial

OCTOBER 15, 2019

In order to understand the impact, I put together a collection of influencer marketing statistics your company can’t afford to ignore. Rather than marketing directly to a large group of consumers, you instead activate influencers to get out the word for you by word of mouth, content creation, social media, etc. MediaKix ). eMarketer ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Hubspot

JUNE 9, 2020

Let's talk about content. More specifically, long-form content. You want a full rundown, concrete information, and actionable tips that will assist you begin a successful company. Long-form content generally has a word count of more than 1,000 words — so, it’s not the shortest read. Long-Form Content.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Navigate the Channel

JULY 9, 2023

so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Developing enough valuable and relevant content for your audience every day can seem unrealistic or unnecessary. A social media content calendar helps keep your company organized while connecting with your audience online.

Ad Building 65

Ad Building Tips Content Social Media 65

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. Use their work desktop PC to search for more information about a product on Google. Image credit: HubSpot. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. Guest post by Ron Stefanski.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

BenchmarkONE

OCTOBER 3, 2019

Knowledge is power, especially when it comes to information that can help you market better, stronger, and more effectively. Here are 32 B2B marketing statistics for 2019 that will help guide you through Q4 — and beyond. Content Marketing is Still King. Content Marketing Institute ). Content Marketing Institute ).

Statistics 53

Statistics B2B Marketing Planning B2B 53

Only B2B

FEBRUARY 28, 2024

Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Optinmonster

MARCH 22, 2024

With no clear consensus from the content marketing community, how are you supposed to decide what to do with the comments on your own blog? To me, blogging is not just about publishing content, but also the two-way communication and community building aspects behind it.”

Correlation 77

Correlation Lead Scoring Lead Ranking Traffic 77

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. By personalizing content, engaging key decision-makers, and aligning marketing and sales efforts, ABM can drive impressive results.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Hubspot

MARCH 10, 2020

Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. Your problem might not be the content you're posting, but how you're executing and promoting that content. Millennials and ecommerce statistics. Millennials and technology statistics.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. 68% of customers say that they follow brands on social media to stay informed about new products. This is great news for social media marketers!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Only B2B

FEBRUARY 4, 2020

Gone are the days when it was simply a medium of formal and informal correspondence. An article published by Hubspot compiles, There are 3.8 These are a few handpicked statistics out of many to indicate the effectiveness of email marketing and why it should be your best marketing friend. Email Marketing Effectiveness.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Let’s paint the landscape of the industry before diving into the statistics. Public relations through a new lens.

Public Relations 107

Public Relations Stats Work Management PR 107

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. For some excellent proof, let these nine statistics do the rest of the talking.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Go Beyond SEO

JANUARY 25, 2024

The reality of the modern internet era dictates that visibility is the currency of growth, and it’s here that SEO Consultant services—encompassing keyword research, on-page optimization, link building, and bespoke content creation—become indispensable. Every statistic and success story echoes a resounding yes.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Excelsior Research

APRIL 22, 2022

Hubspot observed that: According to Content Marketing Institute, 81 percent of B2B has accepted that email newsletters are the most utilized form of content marketing, and 31 percent of users agree that it is the best option to nurture the leads For 90 percent of content marketers, email marketing is used to track to measure content performance.

Email Marketing 52

Email Marketing Planning Mobile Advertising Marketing & Strategy 52

Moz

SEPTEMBER 3, 2020

Posted by randfish Have you ever tried to create 10x content? In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. This week we're chatting about how to create 10x content. What is 10x content? It's not easy, is it?

Sample 76

Sample Best Practices Content Correlation 76