Webbiquity

JANUARY 18, 2024

So, do your research. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. This information should not only be informative, but also relevant to the problems the recipient is facing and that your product/service is solving.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

FEBRUARY 16, 2021

Increase ecommerce sales and start selling on Instagram : Instagram has many business-friendly features such as clickable links, product tags, and in-app purchases that allow companies to provide their followers with product information and convert them into customers. ContentStudio: Make the Most Out of Ephemeral Content.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Image credit: HubSpot No one likes to be pressured.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. Image credit: HubSpot. This is crucial because in today’s fast-paced, multi-channel business landscape, people are turning to online sources to discover information that’s accurate and helps them solve common and complex problems.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Buyers appreciate business social media use. Across all age groups, 43% of people trust social media advertising.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Look for firms that have recently started utilizing Hubspot in your ICP if your product works with it. They demonstrate the research and relevance behind your cold outreach. Sponsored post.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Webbiquity

APRIL 10, 2018

Content has to be high quality and laser-focused to cut through the noise. The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. HubSpot ). The four essential qualities of winning B2B content are brevity, accuracy, timeliness, and relevance.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Showcase reviews: HubSpot, TNW News, Quick Sprout.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. 2) HubSpot. HubSpot handles inbound holistically. 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: (Marketing can’t be automated.)

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

JANUARY 23, 2018

After you add team members, you can automate task delegation and send notifications to inform them about new changes. You managers will be able to make decisions based on information generated in real time on the CMMS software dashboard. Built-in notification system to stay informed about comments. Teamwork Projects. Hippo CMMS.

Enterprise Management 184

Enterprise Management Work Management Marketing Management Software 184

Webbiquity

JUNE 9, 2015

The content they create needs to be championship quality so users will be eager to read the articles. Just as a hot goalie is key to winning a Stanley Cup, stellar content is the backbone of a championship link-building strategy. Championship Content. In the previous paragraph, we briefly alluded to creating awesome content.

Link Building 100

Link Building Ad Building Marketing & Strategy Lead Scoring 100

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?). of time spent (by mobile users online).

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Webbiquity

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. 8 Twitter Tools Every Content Marketer Should Have by Streetwise Media.

Twitter 100

Twitter Tools RSS Social Media 100

Webbiquity

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union. Inbound Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Search traffic to blogs increases over time as the blog establishes authority and amasses content.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Link to product information from within your blog posts. Generate webinar registrations. Build your email subscriber list.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

FEBRUARY 16, 2011

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

SEPTEMBER 15, 2020

If you create viral video content that people like to watch, more of them will share them on social media. So, you need to do both kinds of research (SEO and social) to see which videos are doing well. For social research, you can use a tool like Social Animal or Agorapulse. One is shares. Another factor is SEO.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Webbiquity

JUNE 29, 2021

HubSpot , for example, has an exit-intent popup set up on its blog, prompting readers to sign up for the brand’s newsletter before closing their current tab. Automate Your Social Media and Content Marketing. Therefore, it’s a good idea to consider investing in automation for lead generation. Final Thoughts.

Marketing Automation Services 324

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 324

Webbiquity

FEBRUARY 7, 2017

Sample review: “Want to spruce up your site pages, presentations, ebooks, and other content with cool and different new fonts? ” — HubSpot. Showcase reviews: HubSpot, Likeable Media, Siasat. ” — HubSpot. Showcase reviews: HubSpot. Pricing: free. 4) Font Squirrel. Google Review Count: 290.

Marketing Automation Services 100

Marketing Automation Services Design Tools Best Practices 100

Webbiquity

MAY 3, 2011

Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. She’s an informative and prolific Twitterer, and active in Twin Cities social media. Amber Buhl. Director of Sales for @ klout. Amy Nelson.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

APRIL 25, 2017

There are lots of great reasons to include images with your blog posts and other marketing content. They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. Can’t find an image that’s quite right to accompany your content on its own? BuzzBlogger.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Webbiquity

OCTOBER 6, 2020

THE SINGLE BIGGEST THING: Create authoritative, high-quality content that people will want to link to. Manually evaluate the content quality on the site. Not only are iFrames a problem from content crawling standpoint, they can also slow down page loading time. Complete and keep up to date your Google My Business information.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. What type of content is helpful to your members?

Linkedin 334

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 334

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Forbes is a traditional publisher increasingly reliant on bloggers for content. 37% of marketers agree that their blogs are the most valuable type of content marketing. Business blogging is now commonplace.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 10, 2015

Digital Information World ). 76% of marketers say they need to be more data-focused to succeed, and 74% agree that “capturing and applying data to inform and drive marketing activities is the new reality.” 8 Content Marketing Statistics. Consumer marketing is about mobile, B2B is about content. MediaPost ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Per Mike’s usual style, the webinar was packed with helpful information but too much for one sitting, and to get through it all Mike talks at about twice the speed of those disclaimers at the end of radio ads.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

DECEMBER 14, 2017

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. Open rate of the newsletter – measures the performance of the newsletter content.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

Webbiquity

MARCH 1, 2012

2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. The English is a bit rough but the information useful in this post reviewing free web analysis tools, including WebSEOAnalytics , SEOWorkers and SEOrush. SEO Analysis and Reporting Tools. What’s In Your SEO Toolbox?

SEO 100

SEO Tools Best Practices SEM 100

Webbiquity

JANUARY 24, 2017

Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Pricing: free.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Webbiquity

JANUARY 10, 2010

by HubSpot. Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. 5 Social Media Mistakes To Avoid by ZoopMedia.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Informative? Why are so many companies now embracing blogging? A blog helps on all three fronts much more than a standard corporate website. Intellectual? Sophisticated?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. How can you increase your content marketing footprint through guest blogging? The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. Two Guides to Business Blogging Benefits.

Business Blogging 100

Business Blogging Tactics Tips Business 100