Industrial Marketing Today

JANUARY 3, 2011

Source: HubSpot ). Savvy industrial bloggers can write articles using carefully researched keywords and phrases that match these searches. RSS feeds will help your readers stay current whenever you post new content. The chart below shows the difference between B2C and B2B companies. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Create content – It is easy to get bogged down with the design aspects of a company blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 4, 2011

Source: HubSpot). The single biggest benefit of blogging that I know of is getting found early and often when engineers and industrial professionals are researching solutions using search engines. An industrial blog will help to establish you/your company’s expertise with free content. Why is it so important?

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Ranking 60