Interview with Dave Chaffey of Smart Insights
Buzz Marketing for Technology
JUNE 17, 2015
I think content personalization is the biggest opportunity into 2016 for B2B Marketers. We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established.
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