Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

SmartBug Media

APRIL 27, 2023

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. situation].”

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Sprout Social

AUGUST 17, 2022

Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. If you’re already using HubSpot as your CRM, consider how the platform can double as your social media monitoring tool of choice. The platform tracks interactions, engagements and content performance.

Social Media 123

Social Media Tools Campaigns Media 123

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Image Source 3.

Trends 276

Trends Marketing AI Lead Scoring Lead Ranking 276

Contently

MARCH 3, 2021

2020 put the spotlight on digital content like never before. With in-person activities on hold, content marketing became an investment that many brands could rely on. Last summer, LinkedIn reported that 78 percent of marketers expected their content budgets to increase this year. What do they want from content marketing?

Marketing Report 214

Marketing Report Content Marketing B2B Thought Leadership Content 214

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Marketing Insider Group

JUNE 7, 2021

What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute).

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 343

Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

Hubspot

MAY 20, 2022

According to research published by HireDNA, sales roles shot up by 65% in 2021, totaling around 700,000 positions in the US alone. Be a Certified Professional HubSpot Sales Representative. That's where the HubSpot sales representative certification comes in. Lead Management with HubSpot. Sales Reporting with HubSpot.

Hubspot 79

Hubspot Training Work Management Buyer's Journey 79

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience. 9 percent?!

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Provide information our audience can’t find elsewhere.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Hubspot

AUGUST 10, 2020

This is especially true for social media content. When the colors, text, and photos all fit, I find myself going through all the content because it's so easy to look at — the same is true for Stories. Sometimes, I come across posts that make me think, "How did this marketer turn a simple content idea into this engaging Instagram Story?"

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. It does mean you probably have more AI functionality available than you realized—even in your content marketing technology. But it’s a new year.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Create compelling content, publish it on your blog, schedule it on your social media channels, and watch as your inbox gets flooded with leads! In 2014, HubSpot added a CRM.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Furthermore, they are freed from the hassle of scouring multiple websites to gather buyer information and then manually summarizing it." Let's dive in. AI will level out the playing field.

Hubspot 64

Hubspot Lead Ranking Outreach Lead Scoring 64

Hubspot

FEBRUARY 12, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Identify In this stage, salespeople do research to start the sales process with prospects who seem like good fits. Buyer beware.” The prospect is very disorganized and can’t spend time with you.

Hubspot 80

Hubspot Process Verticals Marketing Prospects 80

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Create compelling content, publish it on your blog, schedule it on your social media channels, and watch as your inbox gets flooded with leads! In 2014, HubSpot added a CRM.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

ClearVoice

JANUARY 12, 2024

We’re obsessed with crafting great content that helps drive your business. But before we start our content creation, we always insist on having a clear and effective content marketing strategy. A lot of them don’t have a documented content strategy. Your Content Marketing Strategy Blueprint 1.

Work Management 98

Work Management Marketing Strategy Marketing & Strategy Content Marketing 98

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

OCTOBER 21, 2021

And last but not least, we’re finishing up this year’s INBOUND recap series with a blog around the best sessions from our favorite HubSpot Academy professors. We hope you’re as pumped as we were to learn from the ultimate HubSpot connoisseurs as they provide hacks to make our HubSpot usage as easy as possible.

Hubspot 52

Hubspot Top of Funnel Account Based Marketing Tips 52

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. If your content comes across as salesy and pushy, readers will move on quickly.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society. According to Hubspot, consumers expect brands to be on almost 3.5

Social Media 165

Social Media Research Media Business 165

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. What makes this content offer great? A few things.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Seismic

NOVEMBER 8, 2021

Content marketing becomes more powerful when combined with a contact database that’s rich with prospective customers’ preferences, demographics, and other data. Sending the right content at the right time to the right person is the strategy of inbound marketing. Benefits of using AI-powered sales enablement tools with the HubSpot CRM.

Hubspot 59

Hubspot Marketing Analytics Tools Sales Cycle CRM 59

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

ClearVoice

AUGUST 16, 2022

High-quality content is a top-ranking factor for Google. And it’s fair to say there’s no brand at the top of its industry that doesn’t have exceptional content. But you already know content marketing works because here you are. But you already know content marketing works because here you are. What IS the process?

Content 119

Content Work Management High Quality Lead Marketing Management 119

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

nDash

FEBRUARY 28, 2020

However, HubSpot partner agencies share a common mission—to generate more leads, increase revenue, and maximize ROI for their clients. So much has changed since HubSpot defined inbound marketing in 2006, though. The way you deliver content as an inbound service is critical to overcoming these challenges. Then let’s go.

Work Management 59

Work Management Hubspot Marketing Management Service 59

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Hubspot

MAY 18, 2021

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. Analytics can help you figure all of this out so you can be in touch with and provide content that your audience wants. You might have a possible viral piece of content on your hands. But, how do you do that?

Research 101

Research Buyer Personas Open Rate Click Rate 101

SmartBug Media

NOVEMBER 16, 2020

In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Understanding each of these stages sets the foundation for creating scalable lead nurture workflows in HubSpot.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

Hubspot

APRIL 9, 2020

And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. The content on your website needs to provide a solution to a user’s problem, whether it’s a long-form article or a one-word answer.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Navigate the Channel

JANUARY 8, 2024

Effective content marketing requires careful planning, organization and consistency. To streamline the content creation process, checklists and templates are invaluable tools that can help you stay on track, ensure quality and save time. It is not good enough to produce content ‘like a media company would.’

Template 73

Template Planning Content Marketing Tips 73