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Six Ways to Connect with your B2B Website Visitors

Biznology

A content offer is the most effective way to persuade visitors to give you their contact information. Offer a research report, a guide, a case study—something that will help them address their current challenges. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded.

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5 blog post ideas that take less than two hours to write

Biznology

Sometimes, you need good content, and fast. You can still create quality, customer-focused blog content in two hours or less. But remember, unless you have permission from the person who initially asked the question, don’t include their name or any identifying information. quality content in less than two hours.

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2019 Video Trends Watch

Biznology

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. While the idea of re-purposing content doesn’t sound 100% exciting or trendy, it’s a really good idea with plenty of potential for innovation. Get more out of the videos you’ve already made.

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37 facts on the future of Social Selling vs. Cold Calling

Biznology

Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). Social selling is not hard selling. In fact, it’s the opposite.

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11 expectations to have from a great SEO proposal

Biznology

KEYWORD RESEARCH: Search engines look for a relevant match to the keywords that a consumer writes in a search query. Keyword Research is a foundation to an SEO proposal. A Competitive Analysis informs keyword decisions and desired results. HubSpot offer some sound advice. Words are the most important ingredient in SEO.

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8 dead easy steps for writing a blog in less than an hour

Biznology

Image credit: HubSpot. It’s true that blogs take lots of effort if you want to convey the importance of the information contained, but that doesn’t mean you’ll need hours to do so. With a content calendar planned, you’ll be able to formulate catchy titles within a few minutes. Collect Research. Create Subheadings.

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24 reasons SEO and social media are inextricably linked

Biznology

Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. 73% of online adults use a social networking site; 42% use multiple social networking sites (source: Pew Research ). 30% say they use social media to eliminate brands from contention (source: Octagon ).