SmartBug Media

JULY 30, 2020

There is no denying the power of video in today’s inbound marketing world. Sales teams are using it in email conversations with prospects, marketers are using it to inform the Buyer’s Journey at all stages of the funnel , and web strategists are recommending it to round out digital resource centers. Post Videos on Social Media.

Video Marketing 80

Video Marketing Peer-to-peer Lead Scoring Lead Ranking 80

SmartBug Media

JANUARY 23, 2019

You need to create consistent, relevant content that’s meant to educate and engage your audience. This content should ultimately nurture them toward making an informed, confident decision, whatever that decision may be. This process is known as content marketing, which is really just the art of business storytelling.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

SmartBug Media

OCTOBER 15, 2021

We stayed busy feverishly capturing notes and ideas to take back and implement across our clients' inbound marketing strategies. Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. Email Marketing Sessions. RevOps Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Online Marketing Institute

DECEMBER 23, 2010

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

JULY 18, 2019

Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. There are integrations suited for every type of company (startups, SMBs, and enterprise companies) with any purpose (advertising, analytics, or content). Let’s take a look. Facebook Ads.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. SEO: Brian Dean’s YouTube strategy. Initially, Dean admits his YouTube account struggled to get any views.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Outgrow

MARCH 11, 2020

If you're using inbound marketing to grow your SaaS company, then paid marketing channels is one way to drive awareness of your business and put all that great content to work. Here are some of the top paid marketing channels for your SaaS business: Paid Search. Paid Content Discovery. Video Promotion.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Vidyard

DECEMBER 4, 2020

Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. Contents 1. What is a Video Landing Page? Why Should I Use Landing Page Videos? Create Your Landing Page Video 3.6

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Hubspot

MAY 19, 2013

With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. How will these new social media changes affect how marketers connect with people? Well, wonder no more.

Youtube 28

Youtube Video Marketing Advertising Agencies Mobile Advertising 28

Hubspot

FEBRUARY 18, 2013

While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

OCTOBER 19, 2010

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

SmartBug Media

APRIL 18, 2022

One of the core functions of the marketing department is not only to ensure the website is visible, but also to work toward getting more quality traffic to landing pages.There are several ways to increase visibility of the website—through paid, owned, and earned media. What Are Best Practices for Paid Media Landing Pages?

Landing Pages 98

Landing Pages Lead Generation Practices Generation 98

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

B2B Marketing Insights - WE

JUNE 29, 2018

Every page on your site should have a goal attached to it. Your content and SEO efforts will compound over time. Think “compounding content.”. Citations are the digital “land grab” for your business. Knowing your keywords and groups beforehand is how you avoid the typical, haphazard approach to content creation.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Hubspot

OCTOBER 23, 2014

So you just created a piece of content for lead generation -- congrats! . You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Hubspot

APRIL 14, 2013

One major online platform in particular may have recently created the Holy Grail for mobile marketing. Read on to learn more, and find out what other inbound marketing stories may have flown under your radar this week. When it comes to sharing content in social media, every character counts. Read more at The Next Web.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Facebook Mobile Advertising 28

Hubspot

JUNE 9, 2013

You''re already aware that content plays a huge role in today''s world of inbound marketing. This week, a number of companies made progress by honing their digital content to be more beautiful, shareable, and easier to digest. New York Stock Exchange Joins Inbound Marketing Push­­, From Adweek.

Paid Search Agency 28

Paid Search Agency Twitter Adwords Advertising Agencies 28

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. A content strategy is a holistic approach to delivering information to customers.

Top of Funnel 288

Top of Funnel Examples Marketing & Strategy Paid Search Agency 288

Outgrow

JULY 15, 2021

Top 21 YouTube Channels You Cannot Miss Out On! Did you know that people are now watching 150 million hours of YouTube every day? Or that millennials prefer YouTube two to one over traditional television? Here’s our final fact – YouTube services 88 countries in 76 languages (or 95% of all internet users !).

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Hubspot

JUNE 1, 2010

Do you ever want to inspire others to embrace the value of inbound marketing. If you liked the You Oughta Know Inbound Marketing music video, check out this one! This video guest stars HubSpot TV's Karen Rubin and Mike Volpe. Tune in every Tuesday on our blog, or subscribe to our YouTube page.

Video Marketing 28

Video Marketing Planning Cold Calling RSS 28

Hubspot

MAY 3, 2012

We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. You do say thank you, right?

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

OCTOBER 19, 2011

Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of 'Likes' (By the way, have you liked HubSpot on Facebook yet? ;o). We'll use HubSpot's Facebook page as our subject.

Facebook 28

Facebook Effectiveness Business Ad Frequency 28

Hubspot

AUGUST 30, 2011

Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. That's why we've released our newest ebook to help you separate marketing fact from fantasy. Inbound Marketing. Content, Blogging & SEO. Outbound Marketing. Tweet This ). Social Media.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

DECEMBER 31, 2012

Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? What marketing resolutions do you want to make? If you’re not sure where to begin, for starters, HubSpot would love to help! Not too shabby!) Conduct an SEO audit.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Marketing Charts ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

OCTOBER 24, 2011

In case you haven’t noticed, YouTube recently made some design changes , one of which included an updated video end-screen. Before, when you finished watching a video, YouTube would feature one video with a giant thumbnail, and then a couple others with smaller thumbnails. There goes your YouTube name.

Video Marketing 28

Video Marketing Youtube Paid Search Agency Eye-Tracking 28

Hubspot

OCTOBER 21, 2011

As inbound marketers , we've all experienced it. 10 Error Messages That Make Marketers Cry. Or maybe you just completed the first few pages of your new ebook drafted in Word when. So long content, full landing page, and video whose original file location is impossible to find. Connect with HubSpot :

Paid Search Agency 28

Paid Search Agency Youtube Landing Pages Twitter 28

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. It specializes in competitor analysis, keyword research, backlink analysis, content research, and rank tracking.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. Create Calls-to-Action. Bling it up.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

SEPTEMBER 21, 2011

Question: How do we become cool and trendy inbound marketers? There are a few problems with this interaction, and many modern marketers are facing them today. QR codes are quickly integrating into marketing efforts as a tool for leading consumers to some online destination: a website, blog, social media account, etc.

Planning 28

Planning Landing Pages Mobile Marketing Fulfillment 28

Hubspot

APRIL 1, 2011

On the Web today, all content can be social. Social media isn't limited to blog posts, tweets and YouTube videos. Presentations span all aspects of the company from sales and marketing to product development and human resources. In this way, you will make it more discoverable for people looking for content on that topic.

Peer-to-peer 28

Peer-to-peer Tagging Hubspot Paid Search Agency 28

Huptech Web

SEPTEMBER 8, 2023

Table Of Contents Introduction D2C Marketing VS B2C Marketing What Actually Inbound Marketing Is? Understand Inbound Methodology What is an Inbound Marketing Funnel? Direct-to-consumer (D2C) Inbound Marketing is an approach transforming how businesses interact with customers.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Hubspot

OCTOBER 21, 2011

This all-in-one workout comes in a 3-part series, which will help you identify your core marketing message and improve your inbound marketing. You can then use this message and expand upon it in your inbound marketing efforts. In other words, ebooks, webinars, whitepapers, and other free content giveaways.

Tactics 28

Tactics Brand Identity Branding Inbound Marketing 28

Hubspot

DECEMBER 29, 2015

Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? While I'm there, I don't just look at the number of followers -- I also look at engagement, replies, and the type of content their social team is posting. 4) Assess the company’s overall web and content reach.

Advertising Agencies 28

Advertising Agencies Buyer Personas Paid Search Agency Deliverability 28

Single Grain

MARCH 9, 2021

The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . Content marketing is a vital part of both B2B and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28