Onalytica B2B

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. try it today for free!

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Interview with Mark Fidelman

Onalytica B2B

HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? We like to test content with a small audience to gauge their response. Then, we look for the best results of our test and build a content marketing campaign around that content. We’ve seen one small tweak to the content significantly change its performance.

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Interview with Daniel Knowlton

Onalytica B2B

Became a contributor for Social Media Examiner , Content Marketing Institute , Jeff Bullas & more. On The Tools (creative branded content). Unilad (creative branded content). Hubspot (their sales & CRM tools). Content Marketing Institute. Cool video content production. Casey Neistat (video).

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Interview with Moni Oloyede

Onalytica B2B

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. The major concepts like Account Based Marketing, Artificial Intelligence, personalized content, Blockchain, etc.

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Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

The nature of Instagram and Twitter is quick and easily digestible content, which you either continue to scroll past, or glance at at a push. Engagement rates on micro influencers’ content also tends to be higher. With this said, there isn’t any time to be overwhelming or confusing the audience.

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How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

Content marketing is also a long game. Influencers & Content. Content, paid or otherwise, must catch the ears and open the eyes of your target audience quickly and effectively to maximise conversions. I’ve already mentioned how using influencers in visual ads can help, and the same applies to within content.

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Add to this the increase in content marketing and you have to the noisy, digital world we live in today. What if you just wrote a new blog and you have no idea what influencers would be interested in your content? The results also showed the close relation of PR to marketing with brands such as Hubspot, TheDrum and Onboardly.

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