Crimson Marketing

JANUARY 27, 2014

I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: . The future of marketing spend lies in content creation and content strategy. Mike Volpe is the CMO of HubSpot.

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology. Content marketing is getting harder.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

JANUARY 28, 2015

HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. “Content creation is a top investment for 43% of information technology companies, which is 54% more than other industries.”

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

Crimson Marketing

DECEMBER 12, 2014

By deploying email messages to different segments, marketers can test which subject lines, content, headlines, images, and offers best resonate with buyers. Any good marketer knows that testing is essential to measuring and improving campaigns. Test your campaigns to see what days and times give you the best response.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100