Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. AI Product Finder and Subject Line Generator. CEO Joanna Milliken Fuel for your marketing strategy.

Product 104

Product Buzz Custom Publishing Email Marketing 104

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A new consumer may try out your product at first on an impulse buy. Personalization can help. While product quality remains the primary driver, many other factors influence customer loyalty. Guest post by Mehdi Hussen.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Marketing Insider Group

DECEMBER 14, 2021

Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might be outsourcing your content creation to a team of writers. How can you enable your team to create consistent , valuable, and unique content? We do this all day, every day!

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? In turn, this explains to users how the product will benefit them. What Is Technical Content Marketing? Let’s take a deep dive.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Product Planning 96

Navigate the Channel

JULY 31, 2023

ER Marketing is honored to be the primary marketing agency for RISE Building Products of Mankato, Minnesota. On the client side, RISE Vice President of Sales and Marketing Ben Skoog said he, too, feels privileged to work with an agency that appreciates and understands his products and industry. Kansas City, Mo. –

Ideal Customer Profiles 65

Ideal Customer Profiles Profiling Product Advertising Agencies 65

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Want to show off a new product?

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. While it’s important to connect with actual customers to learn more about them, AI can produce a quick overview of a marketing persona that may help close gaps in your research.

Marketing AI 234

Marketing AI Planning Marketing & Strategy Top of Funnel 234

Martech

APRIL 10, 2024

They were content to rest on their laurels, charging a premium for mediocrity and catering to complacent clients with fat wallets and thin attention spans. Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. Well, not anymore.

Work Management 107

Work Management Marketing Management Product Differentiation 107

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 108

Budget Programs Work Management Allocation Product 108

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Animalz blog

SEPTEMBER 14, 2023

Gareth Davies is the content lead at Parabol, an online Agile meeting tool. He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product.

Validation 99

Validation Top of Funnel Product Ad Building 99

Content Marketing Institute

MARCH 8, 2023

This busy marketing manager tried many popular task management tools, but nothing worked. Then, she figured out the right combination of tool and framework. Here’s how to create your own. Continue reading →

Product 101

Product Work Management Content Marketing Content 101

Search Engine Journal

MAY 3, 2022

Improve thousands of ecommerce product pages with a Product Information Management system and convert more customers with less effort. The post Product Detail Page SEO: How Product Information Management (PIM) Helps appeared first on Search Engine Journal. Here's how.

Product 92

Product SEO eCommerce Content 92

Navigate the Channel

JULY 27, 2023

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Biznology

JANUARY 20, 2022

B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Content Marketing Institute

OCTOBER 6, 2022

Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive. Continue reading →

Process 129

Process Content Marketing Content Creativity 129

DivvyHQ

MAY 8, 2023

Don't let algorithm updates scare you away from content production! Learn 7 ways to stay on Google's good side and make sure your content is helpful and on-brand. Check out this article to get the scoop on Google's recent "Helpful Content Update."

Content 81

Content Google Branding Brand Identity 81

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Because, at the end of the day, his team is responsible for creating the entire library of personalized, modularized content that the platform needs available to do its job.

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. A specific instance came recently from Cliff, a client who asked me to help him develop an effective messaging framework. First things first.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. Reduce production costs.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 105

Product Marketing & Strategy Marketing Strategy B2B Marketing 105

Content Marketing Institute

SEPTEMBER 7, 2023

Scaling content operations isn’t always about creating more. These dozens of tips and ideas will help. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI).

Product 114

Product Content Tips Process 114

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

Content 118

Content User-Generated Content FAQ Social Media 118

Martech

AUGUST 18, 2022

Google is favoring content “ by people, for people ” over content written with search engines in mind in a new and extensive search algorithm update. We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers. Why we care. Get MarTech!

Google 125

Google Lead Scoring Lead Ranking Aggregators 125

Martech

APRIL 9, 2024

These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Let’s take a look at how these innovations will help your advertising efforts. Increase efficiency : The new integrations help you deliver the right message to the right person at the right time.

Paid Search Agency 104

Paid Search Agency Features Personalization Ads 104

ClearVoice

DECEMBER 5, 2022

Content marketing is a long game. This means you need an effective content production strategy. Content production has multiple steps, from planning and creation to execution and distribution. This post covers the most common content marketing mistakes and how to avoid them. Let’s dive in.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

Content Standard

MAY 12, 2021

The first is standing out in a crowded, competitive market; the other is creating demand for new products. To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. And what makes them want to buy it again and again?

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Pam Didner

SEPTEMBER 21, 2022

Many people and departments create content in many different ways, often without a cohesive plan. That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites.

Planning 90

Planning Work Management Product Content 90

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130