WriteSpark

APRIL 10, 2012

These ideas can help your search. And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Writing and managing short-form social media content has become a specialty for some writers.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

SEPTEMBER 7, 2010

You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

SEPTEMBER 7, 2010

You can create more credibility for thought leader positioning by showcasing the people behind your content and messages. A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter.

Thought Leadership 120

Thought Leadership Copywriting Social Media Profiling 120

WriteSpark

JULY 30, 2009

Social media. For marketers, this study confirms the need to create extensive and regularly updated content. How are these changes in information sources and use affecting the materials and media produced by your company? . Technology B2B websites.

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

SEPTEMBER 16, 2009

These guidelines present a reminder to all marketers, in the United States and elsewhere, about reviewing your practices and disclosures for using case studies, customer quotes, excerpts from analyst reports, and other content that could be considered a testimonial for your product or company.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

WriteSpark

MAY 14, 2013

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. We asked firms to rate how effective these online tools were at helping them meet their business objectives. However, that does not necessarily mean these tools are being used effectively.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

JULY 6, 2010

Use the brief story as the sidebar for a brochure or white paper, or as an element in an email campaign or Web content. Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. Are your questions leading or asking?

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

FEBRUARY 12, 2013

For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. In this helpful guest post, marcom manager Christine Farrier offers practical advice on finding the right freelance writer on the marketplace sites. certainly help. door to help with vetting.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. In this helpful guest post, marcom manager Christine Farrier offers practical advice on finding the right freelance writer on the marketplace sites. certainly help. door to help with vetting.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. And I believe that similar LTRs with freelance writers can bring many benefits to you: Knowledge of your corporate vocabulary and writing style means no dissonance among your marketing materials.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. And I believe that similar LTRs with freelance writers can bring many benefits to you: Knowledge of your corporate vocabulary and writing style means no dissonance among your marketing materials.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

AUGUST 12, 2008

Content Marketing. Social Media.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Help, fix my draft!"

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

NOVEMBER 11, 2008

Content Marketing. Social Media. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. Help, fix my draft!" All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Case Studies.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

AUGUST 19, 2008

Content Marketing. Social Media. These factors will help you determine whether your projects need a true technical writer or, more likely, a technical copy writer. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. Help, fix my draft!" Case Studies.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. Well structured, coherent presentation of all content in the document.

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". But that single-source approach may not in fact be the best way to serve your content marketing projects. Well structured, coherent presentation of all content in the document.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

JUNE 12, 2012

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ". According to an Eccolo Media survey of IT buyers, ". This content may seem like necessary stage-setting or a way to ease into the main text.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

JUNE 12, 2012

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. According to an Eccolo Media survey of IT buyers, ". According to an Eccolo Media survey of IT buyers, ". This content may seem like necessary stage-setting or a way to ease into the main text.

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

OCTOBER 28, 2008

Content Marketing. Social Media. " Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?" Help, fix my draft!" Case Studies. Sales Materials. White Papers. Working with Writers. Website Writer.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120