Writing on the Web

SEPTEMBER 24, 2014

Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. It can also help identify what drives your readers; what content resonates with them. What is quality content? Quality content is defined by your readers. Storytelling.”.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. They wouldn’t have found me without my having published a ton of content online, and written a few things they agreed with. Compelling. Entertaining.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

NOVEMBER 11, 2015

Is your blog content writing appealing to both thinkers AND feelers ? Many professionals use this tool to help match their communication styles to other preferences. Up next I’ll share some research and tips on emotional writing that will resonate with both groups of readers and help you connect.

Content 100

Content Newsletter Course Analysis 100

Writing on the Web

NOVEMBER 13, 2013

Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. What is quality content? ” There are not only those style issues, but key is making sure your blog content appeals to the right audience, your target market, your ideal clients.

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. 4 Common Blog Writing Stumbling Blocks.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

AUGUST 13, 2014

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for overall Web content marketing? Why can’t we have a report for our blogs? Or for e-newsletters?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

MAY 8, 2013

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. What will help them, entertain them, engage them?

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

OCTOBER 28, 2015

These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned content marketing efforts are creating. This is what’s called the KLT factor.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

JULY 6, 2010

Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Related posts: Best Darn Content Marketing Tool on the Planet: 7 Steps to Sustainable Blog Success.

Ning 100

Ning Content Marketing Tools Digg 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

MARCH 6, 2013

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? If that’s not a job description for the professional content marketing writer, what is? Related posts: Mental Skills Make Better Content Writers. Content Marketing to a Caveman’s Brain.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. So who writes the web content? That’s a good question.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. Are you serving quality, relevant content within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. Click here for information over on my site, Content for Coaches.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. A huge volume of content about everything possible, creating information overload for readers. That makes content marketing on a blog more challenging as time goes on. That makes content marketing on a blog more challenging as time goes on.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

SEPTEMBER 3, 2014

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. Many bloggers are writing reasonable content. A great headline.

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

DECEMBER 12, 2012

Or quality content for customers ? The content must be relevant, new and, of course, SEO “friendly.” This last requirement can seem the most daunting, especially for non-technical professionals who are less familiar with websites and online content marketing. Do not use a template or basic page format and tweak the content.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

NOVEMBER 18, 2011

You get better results with your content marketing when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. Please HELP.”

Content Marketing 100

Content Marketing Content Consulting Act-On 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve four things. No matter what business you’re in, your content must achieve four things. I had cobbled together the content from a bunch of different sites, and it was really stale. **I

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

SEPTEMBER 16, 2011

Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. Helps to read it out loud. Come on, help the poor little spiders out, they’re not exactly geniuses.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

SEPTEMBER 24, 2011

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Content marketing is a buzz word not just because marketing people like new buzzes. Even if the Internet changes at lightening speed, the writing basics for content remain the same.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Which gender do you think will respond better to a lot of content? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. Ways to help others. Content Marketing to a Caveman’s Brain.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 9, 2011

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Content marketing isn’t successful without results. Here’s a final note in my blog post series about writing good content on the Web that gets results. 5 Content Marketing Questions: #3 What’s Possible?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 20, 2011

How do you write compelling content that attracts and engages readers? First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. The drive to help others. 4 Keys to Creating Compelling Content.

Trigger Marketing 100

Trigger Marketing Content Buy Service 100

Writing on the Web

OCTOBER 27, 2010

How can content marketers create content that engages – truly engages – the emotions of readers ? This is important stuff for content marketers to grasp and use when creating content that engages the hearts and minds of readers. Related posts: 10 Ways to Make Content More Engaging.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

MAY 9, 2011

And how do you do that through your online content ? As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. He needs help, but doesn’t know who to turn to. 4 Content Marketing Goals for a Coach Website.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. I think this is one of the hardest things for busy professionals to communicate in writing content for the Web. You need a brand story.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve 4 things. No matter what business you’re in, your content must achieve 4 things. I had cobbled together the content from a bunch of different sites, and it was really stale. **I

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

SEPTEMBER 29, 2010

What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Compelling Content: Pushing Readers’ Hot Buttons.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 27, 2011

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)?

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

DECEMBER 29, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content marketing doesn’t work as well without unique and personalized copy.

Content Marketing 100

Content Marketing Tips Content Education 100

Writing on the Web

JULY 5, 2011

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. It contains important information to consider when writing your blog, e-newsletter or content marketing to attract clients, and it still applies today. Share this on Technorati. Tweet This!

Digg 100

Digg Content Newsletter Buzz 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. The drive to help others. The desire to enjoy and have fun.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. Attractive Content: Speak to the brains.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100